LUXURY Magazine Media Kit 2014

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LUXURY

LUXURY the imagination issue

THE ELEGANCE ISSUE

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INDOOR GLOW: DANCING TABLE TOP FLAMES | KITCHEN CENTRIC: SLEEKLY TRANSITIONAL BESPOKE WHEELS: BENTLEY OR ROLLS | ARCHITECTURAL VISIONS: ECLECTIC PASSION DESIGNER SPACES: EXPECT THE UNEXPECTED | LUXE DELICACY: CAVIAR’S BLACK GOLD

OUTDOOR LIVING ISSUE

INTERIORS THAT INSPIRE DESIGNER SPACES: MESMERIZING LUXURY • SPRING MARKET: GETTING READY TO SELL KITCHEN CENTRIC: THE TRANSITIONAL TOUCH • HOME FURNISHINGS: SAFAVIEH’S DYNASTY also HOT SPOTS: LA JOLLA, CA, and MOVING RIGHT: TRANSPORTING CARS AND ART

STAR SALE: THE CELEBRITY FACTOR • THE GOOD LIFE: SOAKING UP RAYS; UV NOT INCLUDED MOBILE PASSIONS: EXOTIC CARS • COOL GADGETS: WEARABLE TECHNOLOGY and HOT SPOTS: A VILLA IN BALI // A PIED A TERRE IN PARIS Scan for our Luxury Home app.

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From the

GOLD COAST to the

the HOMECOMING ISSUE

HAMPTONS LUXURY Magazine is Long Island’s Best Marketing Choice!

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MEDIA KIT 2014 Scan for our Luxury Home app.

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Summer 2011

BUILDERS SHOWCASE MODERN ALL THE WAY

GUILTY PLEASURES HOT CHOCOLATES

ART SCENE

EAST OF BROADWAY

OUTDOOR ENTERTAINING SUMMER SOIREES ULTIMATE LANDSCAPING LIQUID LUXURY

ARCHITECTURAL VISIONS CONTEMPORARY WORKS

SMART HOMES HI TECH GREEN

HOT SPOTS

FLORIDA’S OTHER COAST

SMART, MODERN AND GREEN THE NEW LOOK, 2012

YACHT CLUBS SAILING AWAY GUILTY PLEASURES DAY SPA RETREATS

HOT SPOTS THE GOOD LIFE CRUISING THE CARIBBEAN PERSONAL TRAINERS FEATURED PROPERTY TOP SOMMELIER REGAL GEORGIAN NORTH FORK WINERIES

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About LUXURY Magazine: For over a decade, Shawn Elliott Luxury Homes & Estates has been the leading real estate agency in sales of Long Island’s most impressive properties and estates. Well versed in the trends of luxury lifestyles, Shawn Elliott Luxury Homes and Estates entered the publishing arena in 2009 to launch LUXURY magazine. Every three months, through compelling content and style, LUXURY features a curated collection of stories delving into Long Island destinations, culture, personalities, design trends and lifestyle.

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T

LUXURY explores private passions from wine collection to ecotourism and reveals iconic personalities. Most importantly, LUXURY shines a spotlight on Long Island’s finest examples of interior design, landscape artistry, architecture, development and real estate.

Through a collaboration of award-winning writers, photographers, artists and editors, LUXURY offers a glimpse into the stylish, fashionable and chic.

THE HOMECOMING ISSUE Home Sweet Home: tHe KidS RetuRn • new GeneRation: amazinG nuRSeRy decoR StayinG Fit: tHe Soul cycle woRKout • FeatuRed PRoPeRty: centRe iSland’S twiniGHt GoinG Gold coaSt: tHe cHina SyndRome and tHe Good liFe: FlyinG PRivate

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OUR READERS:

An Exclusive Audience Looking for Resources LUXURY is a unique media offering allowing advertisers the opportunity to reach an exclusive, discerning audience.

As an extension of Shawn Elliott Luxury Homes & Estates, LUXURY has direct access to clientele with an interest in buying, selling or renovating their home. Many of our clients are new to the Long Island area. All of our clients are looking for resources to support their luxury lifestyle. LUXURY is the ultimate handbook: a must-have guide for navigating luxury living on Long Island.

Advertising partners are presented as preferred vendors to clients and readers alike, including: • Strategic circulation of over 25,000, distributed to the most visited boutiques, restaurants and retailers from Great Neck to Montauk • Access to prospective luxury home buyers through distribution to vetted visitors of luxury estate offerings • Direct-to-home mailings to 10,000 of Long Island’s wealthiest residents

The Last Word on LUXURY With visual delight and international style, LUXURY highlights the touchstones of wealth: BEAUTY, KNOWLEDGE, COLLECTING, ACCESS AND SELF-FULFILLMENT. Topics include:

Home design Architecture Real Estate development STAR-STUDDED REAL ESTATE: CELEBRITY HOMES IN THE HAMPTONS

cathedral ceiling, a bedroom, bath, gourmet kitchenette, laundry room and there’s an outdoor shower.

star’s private spread has rolling lawns, lush flower gardens, an outdoor fireplace pavilion, a tranquil teahouse by a waterfront pond and more than 300

with Cooper as next door neighbor.

But star cachet does not guarantee a quick sale.

Billy Joel has been trying to sell his oceanfront

Billy Joel reduced the price to $22.9 million on his fourbedroom Sagaponack oceanfront home.

the price on his six acre Strongheart Manor estate in North Haven/Sag Harbor from $65 million to $56 million, Zillow.com reports. The “Pretty Woman”

according to curbed.com. The 3,600 square foot home sits on 2.4 acres on Aspatuck Creek and comes

feet of bay front with breathtaking, panoramic water views. The renovated and expanded 12,000 square foot charming vintage main house was built in 1902,

Sagaponack four-bedroom, six-bath shingle-style

has 12-bedrooms and 12-baths and exudes serenity.

home, decorated by celeb designer Nate Berkus,

There are also two additional guest houses on

since he and third wife, cookbook author Katie Lee

separate lots and Jimmy Buffett lives next door. SE

ECO LUXURY

SMART, HEALTHY, GREEN:

LUXURY HOMES t LEAD THE WAY

hese days it’s chic to incorporate the most cutting-edge technologies to run the manse home efficiently with deep-pocketed homeowners leading the way to greener homes.

From geothermal heating and cooling systems to high performance windows with triple panes of glass to tankless water heaters, solar panels and foam insulation, custom mansions are being outfitted with the best insulating technologies, alternative energy sources and eco-friendly features. As a result,

By M.C. SUSSMAN

A room in the sprawling $8.995 million Bridgehampton farmhouse for sale by Real Housewives of New York City’s Luann de Lesseps.

One of the simplest way to run your home more efficiently is by using certified Energy Star-rated appliances. These energy efficient products lower utility costs, makes your home more comfortable and helps stem climate change.

BY M.C. SUSSMAN The Hamptons have long been a haven for actors and writers, the very rich and the uberfamous. Blockbuster master Steven Spielberg lives on sought after Georgica Pond, style maven Martha Stewart has an undoubtably tidy oceanfront spread and designer Calvin Klein has a new glass manse. Sir Paul McCartney, actress Renee Zellweger, broadcaster Katie Couric and Def Jam co-founder Russell Simmons also own homes in East Hampton.

Television personality Kelly Ripa has a place in North Sea. And “Today Show” host Matt Lauer,

Richard Gere’s six acre Strongheart Manor in North Haven/Sag Harbor is for sale for $56 million.

who owns a home in Sag Harbor, is building a 40-acre horse farm in Water Mill.

Then there are the newcomers. According to Zillow.com, among the newest Hamptons homeowners is actress Scarlett Johansson,

The Hamptons has long been a haven for actors and writers, the very rich and the uber-famous.

Joel, broke up five years ago. After pricing the house

who recently purchased a $2.2 million

at $16.75 million in 2012, the Piano Man took it off

custom-built shingle home on 1.4 acres

the market, and then put it back on briefly last year

among the Amagansett Dunes.

at $23.5 million before dropping the price to $22.9

Actress and singer Jennifer Lopez, her twins

million. In the meantime, the fab singer-songwriter

and boyfriend Casper Smart moved into a

added new dune shuddery, installed air-conditioning

gambrel style shingle house with a large pool

on the second level and put in a swimming pool.

on three acres in Water Mill last summer. J

Though a mere 5,550 square feet, the beach house

Lo paid $10 million for the luxe estate, an

has 145-feet of sandy beach, a chef’s kitchen, a

8-bedroom, 4.5-bath, 8,500 square foot spread

cathedral ceiling in the living room, terraces and a

on its own cul de sac, according to Zillow.com

separate studio with a loft and two fireplaces.

The actress and former model Brooke

The designer Vince Camuto’s super luxurious

Shields purchased a $4 million six-bedroom six-

seven- bedroom Southampton oceanfront estate is on

full-and-two-half bath home with an inground

the market for $48 million. The English Tudor style

pool on half an acre in a desirable walk-to

residence boasts 10,000 square feet and is set on 5.14

town Southampton location last August. The

Jennifer Lopez’s new $10 million Water Mill home.

acres, with a pool, pool house, tennis court, formal

4500 square foot home was in pristine turnkey

gardens, a gazebo-green house and 472 feet of sandy

shape and has a pergola covered terrace for

beach. The grand and elegantly appointed home is

alfresco dining off the gourmet kitchen, a family

Interiors designed by and photos courtesy of: John David Edison Interior Design Inc. 171 East Liberty Street, Suite 200 Toronto, Ontario, Canada M6K3P6 T: +1-416-359-1717 www.johndavidedison.com

more than eight decades old, with a pedigreed roster

room and a 20’ by 50’ freshwater pool with an automated cover. The lower level includes

Richard Gere recently reduced the price on his six acre Strongheart Manor estate in North Haven/Sag Harbor from $65 million to $56 million

a family/media room, a playroom and walkin cedar closet. A separate pool house with a covered porch boasts a great room with a 3610 SHAWN SHAWN ELLIOTT ELLIOTT LUXURY LUXURY

of former owners including the Woolworth family and a founding partner of Merrill Lynch. The elegant, recently renovated interiors include vaulted wood beams and French mantle fireplaces, modern amenities and state-of-the-art technology and security systems.

Culinary trends Fashion and style Personality profiles

ECO LUXURY

“Arbitrage” actor Richard Gere recently reduced

In Quiogue, Anderson Cooper recently put the sixbedroom home he owns next door to his own summer place on the market for just under three million,

Scarlett Johannsen’s new Amagansett home is surrounded by 1.4 private acres.

Neighborhood profiles Restaurant openings Retail destinations

With a $99,000 base, the 2014 Porsche Panamera S E-Hybrid is a powerful green luxury machine that’s gotten a sexy makeover with tighter lines, more defined contours, newly shaped body elements including a new trunk lid, an automatically deploying spoiler and the option of having striking-looking full LED headlights.

these top-of-the line homes are more durable and energy efficient as well as luxurious, not just because of lower utility and maintenance costs but because they can control their energy destiny and, for many, it’s the right thing to do.

Marc Spector, an architect and owner of the Spector Group, said his design build firm, “always likes to propose geothermal to the client.” Despite upfront costs that are two to three times as expensive as a conventional heating and cooling system, geothermal pays off in about five years.

The Spector group has successfully installed geothermal systems in homes from 5500 to 15,000 square feet in Old Westbury, Kings Point, the Hamptons and the South Shore, as well as in schools and office buildings.

BMW ActiveHybrid 3

While the outdoor temperature fluctuates with the changing seasons, underground temperatures remain relatively constant year-round. Geothermal systems capitalize on those steady subterranean temperatures and use a buried system of pipes known as an earth loop and an indoor handling unit to provide “free energy” and savings “up to 70 percent on utility bills over using oil,” Marc explained. Going geothermal also eliminates issues with fumes or carbon monoxide associated with burning natural gas or other polluting fossil fuels.

“There are so many secondary and tertiary benefits especially when dealing with a really large home,” Marc added.

Geothermal is well suited for use with radiant floors, heating swimming pools and hot water, and for powering heat pads that de-ice driveways, eliminating the need to shovel and salt. “If you have geothermal, you have unlimited capacity to tap into,” Marc said. “It is happening more, and more.”

According to a Green Home Builders and Remodelers by McGraw-Hill Construction and the National Association of Home Builders, green homes are expected to comprise between 29 and 38 percent of the market by 2016, up from 17 percent in 2011. Spending on eco-friendly home technologies such as energy efficient windows, solar panels, geothermal heating and cooling and foam insulation will zoom from $17 billion three years ago to $87 billion to $114 billion by 2016.

Green home remodeling will show even greater gains.

Smart home technology is also part of the efficiency equation, for convenience as well as energy savings. Remotely controlled by iPhones and iPads, home automation systems can turn off the lights, turn up the pool temperature, close the shades, text you if there’s a break- in and remotely run entertainment systems.

Smartphones can check on what’s in the fridge while you’re at the supermarket, run a robot vacuum cleaner and remotely unlock doors. Home monitoring videos let you know what your puppy is up to while you’re at the office, and mobile alerts detect loud noise as well as motion. New refrigerators are smartwired to dispense hot water and tell you when it’s time to buy milk. Even the toilet seat can be set to warm up 10 minutes before your wake-up alarm goes off.

One of the simplest way to run your home more efficiently is by using certified Energy Star-rated appliances. These energy efficient products lower utility costs, makes your home more comfortable and helps stem climate change.

Another trick is to use motorized screens by phantomscreens.com that appear at the touch of a button and retract when not needed. Depending on the selected mesh type, the retractable screens -- which come in a variety of colors to match exterior or interior finishes -- also help reduce air conditioning costs. The screens come in a variety of colors to match exterior or interior finishes.

Energy efficient light bulbs, dimmers, motion sensors and automatic daylight shut off sensors also help reduce a home’s carbon footprint. Compact fluorescent lightbulbs use far less energy than the old incandescent bulbs.

In older homes, sealing air leaks and adding insulation improves energy efficiency and can make it feel more comfortable. Install insulation in the attic and basement, put weather stripping on doors and caulk around windows to save more than 10 percent on annual heating and cooling costs.

According to air conditioning manufacturer rheem.com, the best air conditioning systems use minimal electricity. While an air conditioner that’s too small won’t keep your home cool enough, a system that’s too large will turn on and off, cycling too often and wasting energy. Air conditioning equipment is rated for efficiency using a SEER, or Seasonal Energy Efficiency Rating. The higher the SEER, the more efficient the unit.

Rooftop solar panels that provide electrical power for a home are an even bigger energy saver. Eventually, the panels pay for themselves, generating excess electricity that a homeowner can sell back to the electric company. An easy first step is to solarize the hot water heater, which can reduce hot water costs significantly.

Solar pool heating systems raise water temperature 10 to 20 degrees and extend the swimming season without incurring additional energy costs. They use the pool’s existing pump and filter, circulating the pool water through solar panels, raising water temperature According to the Solar Energy Industries Association, a trade group, pool heating accounts for the largest number of solar installations in the nation , outpacing domestic hot water and solar electric systems.

Fresh air and ventilation to a home are essential for health and well being. The “Fresh Air” skylight by veluxusa.com requires no wiring and opens and closes using a solar-powered battery. In case of rain, an integrated rain sensor closes the skylight. SE

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SHAWN ELLIOTT SHAWN LUXURY ELLIOTT 37 LUXURY 11

SHAWN ELLIOTT LUXURY 31

Mercedes Benz B-Class Electric Drive

SUSTAINABLE DRIVING GOES LUXURY

Porsche Panamera S E-Hybrid

Gas guzzlers begone. Urban mobility is being redefined and hybrid electric vehicles are raising the bar. Sustainable, emission free driving is in vogue and setting new standards for future mobility. To meet the demand for environmentally friendly high end automobiles, auto makers like Porsche, BMW and Mercedes have luxury hybrid and electric plug in cars. Among techies and others on the cutting edge, the all-electric Tesla Model S is a status symbol.

At $135,925, the new futuristic-looking 2015 electric BMW i8 is a turbocharged, high performance modern and sustainable sports coupe with wide opening scissor doors, hi-tech exterior lighting and a radiator exhaust in the middle of the hood. It oozes sex appeal yet has the consumption and emissions footprint of a compact car.

The attractive plug-in hybrid combines BMW eDrive technology and a BMW TwinPower Turbo 1.5 litre, 3-cylinder gas engine, resulting in an A+ driving experience. With 360 horsepower and 420 pounds per foot of torque, it can zip from zero to 60 in 4.3 seconds. Its electric motor and combustion engines are perfectly synchronized and its aerodynamic design boosts its efficiency.

The result is a topnotch driving experience and with a BMW iWallbox wall-mounted home charging station a “full tank” every morning. It’s also getting easier to charge on the move at increasing numbers of public charging stations in urban areas to top off the battery.

By M. C. SUSSMAN

Tesla Model S

With a $99,000 base, the 2014 Porsche Panamera S E-Hybrid is a powerful green luxury machine that’s gotten a sexy makeover with tighter lines, more defined con-

charge status or preheat or cool the car from a smart phone.

According to Consumer Reports, with pricing starting at $70,000, the all electric

tours, newly shaped body elements in-

plug-in Tesla Model S gets a solid “A,” a 99

cluding a new trunk lid, an automatically

out of 100 on their scorecard. Its only snag is

deploying spoiler and the option of having striking-looking full LED headlights.

The new Panamera S E- Hybrid sports a 3.0 liter, 416 horsepower engine with twin

that, with a driving range of 208 to 265 miles, its need to be recharged could be dicey on long-distance trips. Still, it can be plugged in to recharge anywhere. A full charge takes

turbochargers. The plug in vehicle reaches

about six hours from a 240 volt outlet, stan-

up to 84 mph in all-electric operation and

dard 120-volt wall outlets and public stations.

can drive more than 20 miles on battery

The Model S tied for the quietest vehicle

power before its gasoline-fed 6-cylinder

the magazine ever tested and earned high

engine kicks in. The battery can be fully

marks for energy efficiency, braking and ride

charged within about two and a half hours

quality. Hit the accelerator and in 5.4 sec-

when plugged in to a 240V power source.

onds, the Model S is pushing 60 miles per

And a Porsche Car Connect mobile app will

hour, without a pause or a drop of gasoline.

make it possible to check the Panamera’s

The Tesla’s power train is tucked between

40 SHAWN ELLIOTT LUXURY

its rear wheels and is three times more energy efficient than a gas burning engine. And, unlike internal combustion engines with scores of moving parts that spark, pump, sputter and backfire, the Tesla motor’s only moving piece is the rotor.

Even the climate control system is forward thinking. The Tesla can be preheated or cooled remotely by its mobile app. They call it “electric driving at the premium level.” The new 2014 sporty Mercedes Benz B-Class Electric Drive has a “self-assured” and dynamic compact four-door design with seating for five and a prominent front grille.

According to the Mercedes Benz website, mbusa.com, its advanced electric motor delivers 174 horsepower and 250 pounds per foot of torque for brisk acceleration and completely emission free, incredibly silent driving. The first luxury battery electric car from Mercedes-Benz, it has a range of more than 100 miles on a full charge. It can be easily charged at any standard outlet or from a heavy duty, 240 volt source. A full charge takes four hours while a 60-mile charge can take less than two. Using a smartphone and connective vehicle technology, the driver can check the current charge status of the lithium-ion battery or verify its current range on a map and find out where it can be recharged along the way.

Will luxury hybrid and electric plug in cars foreshadow the fate of the horse drawn carriage and the Model T? SE SHAWN ELLIOTT LUXURY 41

DEMOGRAPHICS: ANNUAL HOUSEHOLD INCOME: $500,000 OR MORE 22.6% AVERAGE HOUSEHOLD INCOME: $324,533 AVERAGE VALUE OF PRIMARY HOME $1,456,553 PERCENTAGE OF READERS OWNING 2ND, 3RD, 4TH HOME 68% AVERAGE VALUE OF HOUSEHOLD ASSETS 42,105,560 AGE OF READERSHIP GROUP % 18-24 25-35 35-44 45-54 55-64 65+

6.5% 22.7% 28.5% 20.2% 15.1% 7.0%

MALE FEMALE 27% 43% 49% 47% 50% 45%

73% 57% 51% 53% 50% 55%

EDUCATION College Graduate Masters Degree PhD

66.3% 19.1% 13.9%

New homeowners on average will spend more on purchases during the first year of new home and estate ownership than they will over the subsequent five years in the following categories.

Accessories, Bath, Home Furnishings, Interior Design, Kitchen, Major Appliances, Landscape Design, Outdoor Furniture, Wall and Window Treatments

PLANS TO PURCHASE: Fine Jewelry/Timepieces 65% Home Furnishings 76% Interior Design Services 67% Landscape Services 74% Luxury Automobile 73% Luxury Travel or Cruise 46% Private Club Residence 46% Yachts 12% LIST PRICE OF AUTOMOBILES: $50,000 - $75,000 25% $75,000 - $100,000 26% $100,000 and Up 25% MONEY SPENT ON DESIGNER APPAREL IN THE PAST 12 MONTHS: Less than $5,000 4% $5,000 - $15,000 11% $15,000 - $30,000 14% $30,000 - $50,000 21% $50,000 - $75,000 25% $75,000 and Up

25%

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