Intro ducing
History of Pegasus Leadership....................... Collaborators & Ta Recognition.................. Experience.................... The story so far....... Looking ahead.......... In the pipeline...........
sLife.................................4/5 ...............................................6/7 alent.................................8/9 ..........................................10/11 .........................................12/13 ........................................14/15 .........................................16/17 ........................................18/56
2011 2012 2013 2014
HISTORY OF PEGASUSLIFE – 5
PegasusLife was established in 2012 on the premise of redefining the retirement housing market in order to overcome the chronic lack of relevant housing options available to the older generation in the UK. In the last century our society has seen unprecedented leaps in health, education, travel and communication – it’s time our homes reflected this.
Our work is fundamentally changing the way retirement property is understood and delivered in the UK. A new generation is emerging, who want and deserve more. They are our motivation for creating something that is unlike anything else in the country. The company was founded by Howard Phillips and Oaktree Capital Management, a substantial American private equity house with approximately £80bn under management. Oaktree allocated an equity pool of up to £300m, which has been significantly enhanced by a £450m debt facility provided by AIG. The company now has the strongest financial backing in the sector.
Our leadership team has substantial experience in the property sector. They are leading practitioners working together to change their industry for the better.
Leading from Howard Phillips
Ian Trinder
Howard Phillips has 33 years of experience within the sector. He has an MBA from University of Hertford, a BSC in estate management and property development from Leicester and is a fellow of the Royal Institute of Chartered Surveyors.
Ian joined PegasusLife in 2013, having previously worked as Finance Director at Hamptons International for 7 years. He set up and managed overseas operations in India, Italy and Morocco and was the main board director of Hamptons and Hamptons International Mortgages Ltd. More recently, he was Chief Financial Officer at Audley Retirement for 3 years where he was shortlisted for Young FD of the year 2012 and commended for being a “world class Finance Director”.
Chief Executive Officer
He has dedicated his executive career to delivering strategic leadership and innovation in the UK real estate and property management sector. He produced a consistently strong track record having spent 12 years on the board of McCarthy & Stone, and 7 years as CEO. During this time he transformed the company from a UK housebuilder into an award winning retirement lifestyle brand by building strategic alliances with key service providers within the market. His two most noteworthy achievements were in financial leadership and sector transformation. Howard is now moving the retirement living sector forward at a more rapid pace with PegasusLife, supported by the significant resources of Oaktree Capital Management. His goal is for PegasusLife to become the most admired provider of supported housing for older people in Britain – innovative, trusted, recognised and respected.
Chief Financial Officer
Ian trained as a chartered accountant at Ernst & Young and has spent most of his working life demonstrating an excellent understanding of the property market while amassing key contacts and relationships built up over a number of years. Ian also has significant experience of corporate transactions, investment decisions, business development and restructuring. In recent financing, Ian successfully negotiated and completed a £450m, 7-year development finance facility which will fund the business to maturity and beyond.
LEADERSHIP – 7
m the front John Nordon
Lorena Brown
Clare Bacchus
Since graduating with a degree in architecture from the University of Newcastle, John has amassed a range of experience in the architecture and design sector. A stint in Japan while studying informed his early career path, and upon returning he founded the London studio of the Japanese architectural practice Ushida Findlay.
Lorena has over 25 years of experience in sales and marketing in the property and retirement sectors. Her career began at Connells Estate Agency, where she gained a strong grounding in property marketing. From there she moved to Costain Homes before joining McCarthy & Stone in 1991, where she was provided with a considerable insight into all of the disciplines relating to sales and marketing.
Clare has a wealth of experience in hospitality and customer experience. She believes that a resolute focus on the evolving needs of the consumer will deliver the best commercial and environmental results for any business.
Design Director
He then established his own company IDEArchitecture, an innovative architectural practice working on collaboration projects with other small creative companies. In 2011, he joined Woods Bagot as the Design Intelligence Leader for their European Studio. As the primary method used to ensure the best possible outcome for clients, public stakeholders and end users, Design Intelligence ensured each Woods Bagot project succeeds in building an environment of lasting quality and value. John is also a trustee of the Cycle to Cannes project and a proud member of the first 17 to have cycled from London to the MIPIM international property event in Cannes. In 2013, he joined PegasusLife as Design Director, a role that involves developing new products and approaches to reinvent the retirement sector.
Sales & Marketing Director
During her time at McCarthy & Stone, Lorena managed the fund to buy and sell dependent part-exchange properties, which involved buying and selling over 450 units. She progressed from Area Sales Manager to Regional Sales & Marketing Director, before becoming Managing Director with responsibilities spanning land acquisition, design, construction, sales and marketing, and accounts. Latterly, she held the role of National Sales & Marketing Director for McCarthy & Stone, and has experience working on a range of projects across the whole of the UK. Having managed in excess of 16,500 units over the course of her career, Lorena joined PegasusLife as Sales & Marketing Director in 2013.
Customer Experience Director
Prior to joining PegasusLife, Clare worked at Deutsche Bank, developing their worldwide customer and workplace experience. With a brief to communicate the Deutsche Bank brand in reception spaces, office restaurants, meeting rooms and conference spaces, she led a global service redesign project impacting 2000 offices in 84 countries. Clare also spent 4 years at Virgin Atlantic Airways, working on the airport experience for premium customers. This led to multiple industry accolades for best business lounges, and her work was recognised at the world travel awards in 2009, 2010 and 2012. In 2012, having already led a project to reinvent the on-board food and beverage experience for first class and premium travellers, Clare created and drove a new customer service strategy for all 5000 Virgin Atlantic customer-facing teams. This project delivered, for the first time, a customer service experience that was connected and consistent across all areas of the business. Through celebrating the personality and individuality of team members, this market-leading approach ensured exemplar service, while voicing the ethos of the brand. Clare brings this extensive experience to her role as Customer Experience Director for PegasusLife.
Working with the best
C O L L A B O R AT O R S & TA L E N T – 9
We bring together the country’s leading designers, academics, creative thinkers and producers to make our vision a reality. This roster of talent means that the highest level of expertise is brought to all areas of the business. Together we ensure that each development is uniquely designed to embody the history, character and personality of its location, creating the right environment to give people an experience based on what matters to them.
In the sp Our pioneering approach to designing retirement living was celebrated for setting the standard for the entire residential housing industry at the annual Housing Design Awards 2015. David Birkbeck, Housing Design Awards judge and one of the team behind the HAPPI (Housing Our Ageing Population) report said:
“The 2009 HAPPI report encouraged
developers to make their homes a more appealing proposition for people considering downsizing. But none of the report team thought we’d see developments that would be the outstanding offer in the locality, making all other homes look dull by comparison.
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R E C O G N I T I O N – 11
potlight HAPPI WINNER
One Bayshill Rd, Cheltenham HAPPI WINNER
Steepleton, Tetbury SHORTLISTED
Brassington Avenue, Birmingham SHORTLISTED
Chapter House, Lichfield
the
E X P E R I E N C E – 13
Every area of a PegasusLife development is tailored to benefit the wellbeing and social lives of those who will live there. From hydrotherapy pools, treatment rooms and swimming pools, to restaurants, cafés and gardens – not a detail is overlooked. The day-to-day running of the developments is managed by expert staff who go above and beyond to ensure that people can make the most of all opportunities on their doorstep.
The story ys 38 sites acquired in 24 months in highly desirable locations around the UK. All our sites are carefully selected to be a short walk from important amenities. SITES ACQUIRED INCLUDE:
Banstead Bath Bournemouth Bristol (x2) Brockenhurst Bude Canford Cliffs Chigwell Clifton Cheltenham (x2) Dawlish Falmouth Guildford Hampstead (x2) Harpenden Horsell, Woking Lyndhurst
Poole Portishead Purley Sandbanks (x2) Seaford Sevenoaks Sidmouth Lichfield Tetbury Westminster Wilmslow Windlesham Woodbridge
T H E S TO RY S O FA R – 15
so far The last 18 months have seen over 16 developments be granted planning permission, and work has begun to transform these sites. Over time, these developments will contribute significantly to the communities in which they are situated, as well as to the wellbeing of the residents.
8 4
15 12
2 5
11
16
9
14 7 10 6 1 3 13
1. Chimes, Westminster 2. Steepleton, Tetbury 3. Wildernesse House, Sevenoaks 4. Chapter House, Lichfield 5. Woodlands, Canford Cliffs 6. No. 79 Fitzjohn’s Avenue, Hampstead 7. Hampstead Green Place, Hampstead 8. Chapelwood, Wilmslow 9. The Landing, Sandbanks 10. Carriages, Purley 11. One Bayshill Rd, Cheltenham 12. Shell Cove, Dawlish 13. Hortsley, Seaford 14. Park House, Harpenden 15. Marina Gardens, Portishead 16. Clarence Gardens, Cheltenham
What
2016 holds...
We have an ambitious, busy year ahead of us. Our current sites will be progressing through construction and sales, and we aim to acquire even more sites. 2016 will see the PegasusLife vision become a reality in many towns and cities around the UK.
2
L O O K I N G A H E A D – 17
20 new s
ites ac
quired
4
ents m p o l e v de ed t e l p m o c
22 developments begin construction
in the pip
peline
I N T H E PI PE L I N E – 19
The outdoor swimming pond at Steepleton
Steepleton is an imaginatively planned development of 113 apartments in Tetbury. Inspired by the traditional Cotswold farmstead, 9 separate buildings cluster together over this fiveacre site. The development features a spa and swimming pool, a cosy snug and restaurant and a guest suite for visitors.
STEEPLETON – 21
The kiosk cafe at Steepleton
STEEPLETON – 23
The Spa at Steepleton
STEEPLETON – 25
The Restaurant at Steepleton
One Bayshill Rd entrance
A unique development designed by Glenn Howells Architects and located in Montpellier, the most sought-after Cheltenham address. The one, two and three bedroom apartments span two Grade II listed villas and a new modern building that will seamlessly connect them.
O N E B AY S H I L L R D – 2 7
The Open Kitchen at One Bayshill Rd
O N E B AY S H I L L R D – 2 9
The Spa at One Bayshill Rd
The Open Kitchen at One Bayshill Rd
O N E B AY S H I L L R D – 31
The lounge at One Bayshill Rd
A ground floor apartment’s terrace at Wildernesse House
Wildernesse House is a magnificent new development situated in a historic estate near Sevenoaks in Kent. The estate consists of apartments in the carefully restored main house, mews houses in the newly built stable block and an extensive spa, restaurant and lounge.
WILDERNESSE HOUSE – 33
WILDERNESSE HOUSE – 35
The entrance to Chimes
Chimes is a new development close to Vincent Square in the heart of Westminster. The 36 apartments are centred around a courtyard garden room. It offers several wellbeing spaces to relax and invigorate, such as the gym, swimming pool, thermal steam room and herbal sauna. The concierge is available 24hrs a day to assist with any requests residents may have.
CHIMES – 37
The roof garden at Chimes
CHIMES – 39
The courtyard at Chimes
A private balcony at Carriages
This sociable development of 28 apartments is in the heart of Purley, and has a roof terrace that offers panoramic views of this green district in South London. The terrace wraps entirely around the fourth floor where the lounge, honesty bar and kitchen area are located. The landscape plans have been inspired by the local history of the Surrey Iron Railway and the horse-drawn carriages that used to travel right by where the development stands now.
C A R R I AG E S – 41
The gardens at Carriages
The sea garden at The Landing
The Landing is a new development of 9 apartments, thoughtfully designed in consideration with the local environment of Poole Harbour. Situated on Evening Hill, a leafy, secluded area on the coast, its gardens lead down to the water where a decked terrace offers long-reaching views across the harbour.
THE LANDING – 43
A view of The Landing from the sea
THE LANDING – 45
The entrance at The Landing
A view of Chapter House from the street
Chapter House is a new development of 38 one and two bedroom apartments on the site of the Old Friary in Lichfield. Remnants of the Friary can still be seen at Monks Walk, a publicly maintained garden that borders the development. In keeping with the traditional architecture of Lichfield, the red brick building looks out over a charming courtyard and orangery, and large dormer windows fill the rooms with light.
CHAPTER HOUSE – 47
The gardens of Chapter House
CHAPTER HOUSE – 49
Monk’s Walk at Chapter House
A view of Woodlands from the street
Woodlands is a new development of apartments coming soon to the much-loved coastal town of Canford Cliffs. The innovative architecture blends with the landscape of sea, sand and pine woods. There are extensive gardens at Woodlands, including the woodland floor garden that acts as an outdoor living room, and the planted roof inspired by the area’s microclimate.
W O O D L A N D S – 51
An apartment’s lounge at Woodlands
The gardens at Chapelwood
This new development of apartments is on Alderley Road in lush woodland in Wilmslow, a short walk from the centre of this historic Cheshire town. Contemporary architecture and the green lawn at the heart of the development make it evocative of a rural retreat.
CHAPELWOO D – 53
For all queries regarding land acquisition, get in touch with our dedicated Land Directors. For any other enquiries or to find out more about PegasusLife, get in touch with us using the general contact details below. L AND DIRECTORS
John Kerr
Ed Garcia
James Ahearne
Central, Greater and South London & South
South & South West
Central, Greater and North London, The Chilterns & East
jkerr@pegasuslife.co.uk 07786 554335
egarcia@pegasuslife.co.uk 07884 549586
jahearne@pegasuslife.co.uk 07825 372190
Andy Barrett
Chris East
The Chilterns, East, South Midlands, Central, Greater and North London
Central, Greater and South London & South
abarrett@pegasuslife.co.uk 07876 455666
ceast@pegasuslife.co.uk 07771 636064
G E N E R A L C O N TA C T S
Royal Court Church Green Close Kings Worthy Winchester SO23 7TW pegasuslife.co.uk
Design
Development
designenquiry@pegasuslife.co.uk
​developmentenquiry@pegasuslife.co.uk
Sales & Marketing
Public Policy/Planning
salesenquiry@pegasuslife.co.uk
planningenquiry@pegasuslife.co.uk
Retirement living, but not as you know it
March 2016