Patio and Hearth Products Report Jan/Feb 2020

JANUARY/FEBRUARY 2020 | www.patioandhearthproductsreport.com

Flue Season Page 18

A COOLER FIRE

Soft & Sassy Fabrics | 54

AGIO

BIG GREEN EGG

REGENCY FIREPLACE

ASTRIA

Page 52

Circle Reader Service No. 2

Circle Reader Service No. 3

january/february

2020

contents features Guest Editorial – Open-air Kitchens

By Nyree Pieck A hearth store owner offers tips on designing functional and eye-catching outdoor kitchens that exceed customers’ expectations ......................................8 Spotlight – Future Focused

By Greg Thompson Emerging technical features and sleek contemporary styles are redefining today’s fireplaces while winning over customers ....................................18

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Hearth Retailer – Show and Sell

By Kimberly Rodgers An inviting showroom with 25 burning fireplaces and a new outdoor-room area have dramatically transformed this thirdgeneration retailer ..........................30 Outdoor Grilling – Know and Grow

By Kimberly Rodgers A slow and steady pace resulted in the expansion of this grill and hearth business that now runs two stores in southwest Michigan..........................................34

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My Turn – Swing Time

By Maura Keller The Hammock Source’s vision of offering exceptional handcrafted products with impeccable service has been a mainstay of the company for half a century......44

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Product Innovation – High Impact

By Kimberly Rodgers Architects and designers (and their customers) are drawn to Ortal USA’s high-end, modern fireplace designs ......46 Corporate Profile – Welcome Resysta

By Kimberly Rodgers Agio’s new Resysta line is turning heads for its sustainability and clean, midcentury design ............................................48 Insight – Bold Brands

By Cherise Forno SunVilla succeeds in a competitive market by offering middle price points and popular outdoor collections............50

Showroom Showcase – Physical + Digital=Success

By Sharon Sanders Sales spike for a respected Dallas/ Fort Worth retailer that recently added an online shopping option to its merchandising mix............................38

Insight – Cool Fire

By Cherise Forno Customer demand for linear and cool-wall fireplaces has led to an exciting new product lineup for Kingsman Fireplaces......52

As I See It – Fire Power

By Sharon Sanders RH Peterson unveils a stellar lineup of patio and hearth products that appeal to a wide range of customers............................42

Last Word — Tactile Textiles

By Sharon Sanders Powerhouse Sunbrella’s latest luxury fabrics in soft textures and vibrant colors brighten up outdoor and indoor settings................ 54

on the cover:

Astria www.astria.us.com

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plus!

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Editor’s Message

Industry News

What’s New: 6 Hot Products to Sell Now

Product Profiles

Product Profiles Directory & Ad Index

Circle Reader Service No. 5

editor’s message

Kindness Carol Daus

Michael Daus with Mr. Rogers in 1994

Must Reads ∂ Expanding into high-end outdoor products becomes a profitable move for Hearthside Grill & Fireplace, which previously focused only on the hearth and grill categories.

Show and Sell, p. 30

∑ The e-commerce site of Into the Garden features a special-order furniture program that allows customers to customize countless options; orders are drop-shipped to customers in 4-6 weeks.

Physical + Digital = Success, p. 38

∏ The founder of this respected outdoor products company started his business nearly 50 years ago by selling handcrafted hammocks out of the trunk of his old Toyota.

Swingtime, p. 44

π Agio’s latest product line features Resysta, an environmentally sustainable material that resembles the look and feel of real wood but is easier to maintain.

Welcome Resysta, p. 48

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I’m not a big fan of New Year’s resolutions, but since I wrote this piece on the eve of a new year and a new decade, it was hard not to tune out what friends and family were proposing for their annual self-improvement goals—lose weight, get in shape, save more for retirement, travel more, lower the golf handicap, call the parents more, be a better friend. Yet we all know that countless studies show that most people are abject failures at meeting their goals. Oftentimes, New Year’s resolutions get tossed in the dustbin by February.

If Mr. Rogers were still alive, he would tell us to stop putting pressure on ourselves to make big changes, focus on small steps, and show our inner selves the love it deserves. That’s what I learned after watching “It’s a Beautiful Day in the Neighborhood,” a movie about an Esquire journalist who has a skeptical outlook on life, not to mention Mr. Rogers’ persona. This endearing movie reminds us about the power of kindness both toward others and ourselves.

My son and I were fortunate to meet Fred Rogers in 1994 during a special appearance at a local toy store. A long line of fans snaked around the mall, and I soon realized that the reason it moved slowly was because Mr. Rogers spent so much time with each person. He was genuinely interested in us, making eye contact and speaking in a respectful and engaging manner. He not only wanted to get to know us, he also wanted to make sure that when we parted, we understood that we were “special.” I was clearly exposed to what many have called Mr. Rogers’ daily practice of radical kindness.

In today’s competitive, social mediaobsessed world, there’s an ever-present focus on being the absolute best, so it’s understandable why a new year makes

people focus on their shortcomings in order to strive to be better. Although there are many benefits to goal setting, there are many reasons why we can fail, especially if goals are too big. As Mr. Rogers stated, “Development comes from within. Nature does not hurry but advances slowly.” In other words, little goals can lead to big changes, and baby steps a re critical for self-improvement.

Over the past 14 years, one thing I’ve learned from the most successful retailers in our industry is that their success did not happen overnight. Their businesses started out small but grew—sometimes even at a slow and often non-linear pace.

The veteran retailers featured in this issue are perfect examples.

Mark Urban started working for his family propane business when he was 16.

Today, years later, his hearth retail operation is one of the strongest in the St. Louis metro area. Mark Wrench recognized 20 years ago the importance of growing his business in a slow and steady fashion. Now he has two stores serving the southwest corner of Michigan. Family-owned Into the Garden opened in 1993 as a small plant-nursery business and is now a well-recognized outdoor-living store serving the needs of affluent customers in Fort Worth and Dallas, Texas.

If you insist on making resolutions, create realistic goals and focus on doing your best to achieve small goals rather than focusing on mega changes. As Mr. Rogers stated, “Some days, doing the ‘best we can’ may still fall short of what we would like to be able to do, but life isn’t perfect—on any front—and doing the best we can with what we have is the most we should expect of ourselves or anyone else.”

Carol Daus caroldaus@gmail.com

Circle Reader Service No. 7

guest editorial

PUBLISHER Tony Ramos tramos@peninsula-media.com

Open-air Kitchens

EDITOR Carol Daus caroldaus@gmail.com ART DIRECTOR Cassandra Estes cassestes1968@gmail.com

BY NYREE PIECK

COPY EDITOR

T

here are many points to consider when building an outdoor kitchen. My husband and I not only have built our own outdoor kitchen but have also helped numerous customers build outdoor kitchens of their dreams. In this field, you have to be known as the experts and provide guidance to consumers who may know little to nothing about an outdoor kitchen, other than they want one because they saw it in a magazine or at a neighbor’s house. A well-thought-out outdoor kitchen WILL get you more customers.

We generally have three types of customers: landscape architects, consumers who have hired a landscape architect, and do-it-yourself homeowners. Design layout is really important to all of the above; however, we find that the homeowners who are doing their own design will need some extra guidance because, unlike indoor kitchen appliances, outdoor kitchen appliances generally do not have standard sizes, and an outdoor kitchen consumer does not always realize this.

It is typical for us to get asked to put a full-size door combination under a grill and a double drawer under a power burner. Aside from the common layout issues we receive questions about, we also like to look at placement of the accessories to ensure they are going to be functional as well as look visually appealing and balanced. It is also important to allow enough countertop space to prepare and present meals and to comfortably entertain and provide for a seating/bar area if necessary.

Speaking of layout, we also have discussions with customers about the materials they want to use and the finished look they are going for to see if we have any non-combustible materials we need to consider. We do not provide the service to build an island at our store but refer our customers to masons and stone supply companies for this part of the project. While typically we see people hiring masons, gaining more popularity are manufacturers that offer standard premade islands for their grills and accessories, custom islands made of steel and Hardie board, aluminum-made islands, and larger cement building blocks that you can custom cut and then face it with stone.

Being outdoors, we tell people that their kitchen will be exposed to not only the weather but other elements they might not realize, such as salt air if they live close to the ocean, chemicals if they live near major roads during the winter, or the late-afternoon sun beating down on your outdoor refrigerator.

Whereas we do try to work within everyone’s budget, we do recommend investing in higher-end appli-

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John Nalley STAFF WRITERS Cherise Forno Nyree Pieck

Maura Keller Kimberly Rodgers Sharon Sanders

ances and refrigerators that are outdoor rated for durability purposes, based on our own experience over the last seven years working with outdoor kitchens. In this industry, you definitely get what you pay for. One of our go-to brands is Fire Magic. We love the beauty, quality and the availability of various options and accessories. It also cooks perfectly! We built our own kitchen with Fire Magic appliances (and a glass-front Perlick outdoor refrigerator).

Having names of electricians and plumbers who can run the lines and do the proper hookups is essential.

Higher-end grills not only need gas, but if they have lights and hot surface ignition, you will also need electric. Most people already realize this, but we always bring it up because every now and then we get a customer who does not.

When we are designing a backyard, we also try to inform our customers on what other features they may want in their design—maybe a gas log set in a fireplace or Tempest Torches along the patio—and we recommend running lines for them while they are in the construction process. Lastly, if the customer is planning on a sink or icemaker, plumbing is a necessity.

Before we even talk to customers about components or brands, we ask about how they plan on entertaining, what they will be cooking, and how often they will be spending time in their outdoor area. From personal experience, we find that this allows us to help recommend the correct-size grill head, whether they should have a side burner and/or a power burner, an outdoorrated refrigerator, and also give them guidance about other accessories.

Another factor to consider: How far in distance your actual kitchen is from where the outdoor kitchen will be located. To these customers, we like to recommend items such as a sink, a trash can, and an outdoor-rated refrigerator. These items offer convenience when entertaining family and friends.

Greg Thompson SOCIAL MEDIA EDITOR Greg Thompson CIRCULATION DIRECTOR Whitney Carrier BUSINESS MANAGER Susan Razetto CEO & PRESIDENT Tony Ramos

CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 700 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com

Tony Ramos Peninsula Media 21250 Hawthorne Blvd., Suite 700 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com

Subscription Inquiries: Patio & Hearth Products Report PO Box 2190 Skokie, IL 60076-7890 Subscribe online:

Nyree Pieck and her husband, Brian, own House of Warmth, a full-service hearth and grill store in New Milford, Connecticut.

www.patioandhearthproductsreport.com Email: patioandhearth@omeda.com Phone: (847) 763-9261

Circle Reader Service No. 9

PATIO & HEARTH PRODUCTS REPORT

IndustryNews Pantone Color of the Year is Classic Blue The Pantone Color Institute selected PANTONE 19-4052 Classic Blue as the 2020 color of the year.

A timeless and enduring blue hue, Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinte d in our psyches as a restful color,

Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Outdoor living specialists predict that consumers will shop for fabrics, furniture frames, rugs, and shade coverings in this color throughout the coming year and beyond.

TREX Partners With Danver to Offer New Outdoor Kitchens Collection

trade professionals to create an outdoor oasis rooted in functionality and timeless design.

“Outdoor living is about more than just personal style and atmosphere; it’s also about function and longevity,” says Adam Zambanini, president of Trex Residential Products. “Through our new partnership with the manufacturers of Danver, the Trex Outdoor Kitchens collection delivers on all fronts, allowing homeowners, architects and builders to elevate outdoor spaces with configurabl e cabinetry options designed and engineered specifically for the outdoors where durability is paramount.”

Mitch Slater, Danver founder and owner, agrees: “As outdoor cooking areas have evolved from standalone grills to fully appointed kitchens and living spaces, the demand for more color and style options has grown considerably. With the Trex Outdoor Kitchens collection, designers and homeowners can crea te functional spaces that rival the indoor

From the Trex Outdoor Kitchens collection

Trex Company, the world’s largest manufacturer of wood-alternative decking and railing products and the leader in high-performance, low-maintenance outdoor living products, has teamed up with Danver Stainless Outdoor Kitchens to offer a new selection of luxurious cabinetry and components in its revamped Trex Outdoor Kitchens collection. This colle ction was unveiled in January at the 2020 International Builders’ Show.

The new lineup offers industry-leading stainlesssteel cabinetry solutions for today’s outdoor kitchens with unparalleled style, durability, and easy maintenance. It includes seven distinctive door styles comprised of Danver’s top-five sellers and two designs exclusive to Trex Outdoor Kitchens: the Newport, which features two sti les and rails with a center stile; and the Craftsman-inspired London, boasting two stiles and rails with cross mullions. These designs, combined with 14 ultra-durable powder-coated colors and wood-grain-inspired finishes and dozens of cabinet styles in hundreds of sizes, inspire and empower builders, designers, architects, and other

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Couristan’s Seaport and Marseille outdoor rugs

kitchen—all crafted to beautifully withstand and endure exposure to the elements. Whether the color palette complements the surrounding landscape or stands out with a dramatic statement color, outdoor living spaces can be created to meet any design and performance need.”

The Trex Outdoor Kitchens collection features modular cabinets designed to accommodate even t he most creative kitchen layout. Its semi-custom components increase in 3-inch increments to fit most outdoor appliances. Standard cabinets measure 30” tall and 27” deep with 4-inch leveling legs. Cabinets with 24” depth are also available.

Trex Outdoor Kitchens components offer durability, functionality, and long-lasting good looks while paying attention to optimal use of space and ease of care. All d oors, drawers and cabinet boxes are made from 100% 304- or 316-grade stainless steel and come with a lifetime warranty. Drawers feature

RB Chimney & Hearth Offers Mobile Live Service Service technicians can now go mobile and operate more efficiently than ever with RB Chimney & Hearth Software’s Mobile Live Service program.

Mobile Live Service is easy to use in the field and is a big time-saver back at the office.

Users can easily view scheduled jobs along RB Chimney & Hearth Software’s Mobile Live Service with the customer’s information, including equipment profile, job notes, directions, and pictures on record. With RB Mobile Live Service, users have immediate access to all updates done at the office, and the office is instantly updated with your work. Eliminate service forms, record test results, take payments at the job site, look up inventory and do physical inventory on your truck, all on your phone or tablet.

The program even tracks hours with a Time Clock feature. Call to schedule an online demo. For more information, contact: (866) 933-9099 or www.rbchimneyandhearth.com.

double-wall construction, and doors come standard with soft-close stainless-steel hinges and magnetic closure and rain gaskets.

Sold to the trade only, Trex Outdoor Kitchens includes many useful online tools to guide professionals through the design process. These tools and the collection can be found online at trex-outdoorkitchens.com.

Elmira Stove Works Debuts Wine-Inspired Collection for Northstar Line Just in time for the new year, Elmira Stove Works, the leading manufacturer of premium vintage-styled kitchen appliances, has introduced a new curated collection for its Northstar line of retro appliances. The Vin Nouveau collection features four sophisticated new colors, each corresponding to a popular wine varietal.

Chenin Blanc is a soft pale beige, reminiscent of apple and pear orchards in fragrant bloom.

Rosé is an unassuming blush hue that evokes thoughts of rose petals and sun-kissed French terraces. Pinot Noir is a warmly saturated red with undertones of cherry and exotic spices for an Old World feel. Syrah is a deep, elegant burgundy that conjures up the scent of tobacco and a sense of drama and mystery.

“Today’s consumers want to personalize their kitchens, and an easy way to do that is through the addition of colored appliances,” says Tony Dowling, Elmira’s vice president of sales and marketing.

“Elmira has long understood the importance of color in bringing character and visual appeal to the kitchen, and that philosophy is reflected in our newest curated offering. The Vin Nouveau collection pairs ‘vintage’ styling with Northstar’s Vin rich, understated hues that comNouveau collection plement a broad spectrum of from Elmira Stove Works kitchen styles and tastes, expanding design options for designers and consumers alike.”

In addition to the Vin Nouveau collection, Elmira Stove Works offers its Northstar line in nine “not so standard” colors along with more than 1,200

custom hues, including RAL and Axalta SpectraMaster Solid Colors. Elmira’s Antique appliance line is also available in custom colors.

To simplify appliance selection, Elmira offers a “Create Your Dream Kitchen” visualizer tool on its website that allows designers and consumers to view Northstar appliances in various standard colors and trims with different cabinet finishes. Designers can also access the Northstar and Antique lines on the 2020 Design cloud’s 3D CAD catalog, where they can select Elmira appliances in any model or standard color, and then generate detailed 3D renderings and panoramas.

For more information about Elmira Stove Works’ Northstar and Antique appliances, visit www.elmirastoveworks.com.

New Weber Connect Smart Grilling Hub Turns Any Grill into a Smart Grill Weber, the world’s leading barbecue grill brand, and June, famous for pioneering smart cooking techAn attendee at the Consumer Electronics Show in January prenology, are views the Weber Connect Smart changing the Grilling Hub way people grill forever with the introduction of the Weber Connect Smart Grilling Hub. It’s a first of its kind, step-bystep grilling assistant that sends notifications directly

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PATIOANDHEARTHPRODUCTSREPORT.COM 11

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industry news to a smartphone on everything from grill setup to when food is ready to flip, serve, and eat. Weber exhibited at the Consumer Electronics Show (CES) in Las Vegas for the first time, debuting the new Weber Connect Smart Grilling Hub—which was selected as a CES Innovation Award honoree—at the Weber booth during the show.

Integrating artificial intelligence and nearly 70 years of grilling knowledge, the Weber Connect Smart Grilling Hub leverages some of the most advanced smart cooking technology on the market.

“Having the right information at the right time is powerful— it’s the key to getting perfect results and developing your skills as a griller. The Weber Connect Smart Grilling Hub delivers on that promise and enhances the grilling experience,” says Chris Scherzinger, CEO at WeberStephen Products LLC. “Regardless of the type of grill you own, the Weber Connect Smart Grilling Hub will seamlessly turn it into a smart grill featuring cutting-edge grilling technology.”

The Weber Connect Smart Grilling Hub launches in more than 30 countries

in early 2020. It will be available in the U.S. at www.weber.com and select retailers for $129.99. For more information on the Weber Connect Smart Grilling Hub, visit www.weber.com.

Cowboy Cauldron to Debut the Dude at HPBExpo For those The Dude

by Cowboy who want to Cauldron add to their outdoor adventures, look no further. The Dude is here.

Utah-based Cowboy Cauldron announces the launch of its newest cauldron, The Dude. This Dude is the perfect strike. It is the ultimate portable firepit and grill combo to accentuate any outdoor adventure. As the smallest among the Cowboy Cauldron products, the Dude is lightweight, convenient, mobile, and affordable (available at $899).

Combining functionality with an

Berlin Gardens Wraps Up Successful Year with 2 New Hires Berlin Gardens has filled two recently created positions by hiring Jerry Grabenstein as the Jerry Mark Cliffe director of market development and Mark Grabenstein Cliffe as the director of international and commercial sales.

Grabenstein began working for Berlin Gardens in June of 2019. He brings an extensive knowledge of the plastics industry, working for multiple companies in sales and business unit management over the past 22 years. Prior to Berlin Gardens, he was employed by Eaglebrook Plastics, Fresh Pak Corporation, and most recently at Tangent Technologies.

Cliffe has over 10 years of experience in the outdoor industry. Bringing experience from C.R. Plastics and Napoleon Grills, Cliffe will be tasked to help take Berlin Gardens global, with specific Canadian and international programs.

impressive durable design, the Dude weighs a mere 35 pounds. Made from solid plate steel fire basin, this unit is a compact 24 inches in diameter and built specifically for easy assembly and transport. Suspended from a tripod frame, the basin can be elevated to any height using an adjustable chain. The Dude has segmented legs similar to tent poles that break down conveniently to fit in the

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trunk of your car. A charcoal grate, cooking grill, and rain cover are included.

“You can grill, smoke, or enjoy the benefits of an open fire with friends,” says Mike Bertelsen, founder, designer and owner of Cowboy Cauldron. “I’ve never been anywhere that didn’t allow a Cauldron, fire restrictions notwithstanding. They are clean, efficient, and nestle charcoal or wood deep within the basin.

Circle Reader Service No. 15

industry news The suspended design and isolation of the heat makes them the most versatile device on the market.”

As a former Washington, D.C., lobbyist, Bertelsen found his calling after years of camping with friends and cooking meals using a large castiron pot. Now more than 10 years later, Bertelsen has been successful in designing what some claim to be the finest cauldrons in the world.

However, he wanted to design a unit that was smaller, portable, and affordable.

The Dude is the result of five years of rigorous research, testing and development. “It was vital that the Dude be of the same high quality and caliber as our larger cauldron models,” Bertelsen explains.

Whatever your weekend getaway may entail, the Dude is fully equipped with everything you need to cook, grill, or simply enjoy good conversation around a crackling fire. Check out the Dude and all of the Cowboy Cauldron products at HPBExpo, booth #300. Or contact M’Lissa Story, (970) 708-

1137, email terraverde1@mac.com, and visit www.cowboycauldron.com.

HPC Selects Chad Ewing to Lead Sales and Marketing Teams HPC Fire Inspired, a leading gas firepit manufacturer, recently promoted Chad Ewing as its national sales and marketing director. “I am personally excited to have Chad lead the HPC Sales and Marketing teams.

His energy, experience, and commit-

ment to our customers will make a significant impact on our sales growth,” says CEO Sean Steimle. Ewing has held a variety of roles at HPC, including application engineer, marketing manager, project manager, and sales manager.

HPC Fire Inspired, based in Dayton, Ohio, is known for its highquality gas fire features and fire-andwater features for residential and commercial applications. Its products are available through hundreds of specialty retailers and select online merchants.

Jazz Up Your March at the HPBExpo in New Orleans Hearth Patio & Barbecue Expo (HPBExpo) is less than two months away, scheduled for March 11-14 at the Ernest N. Morial Convention Center in New Orleans. It’s true that the show takes time and money, but sometimes getting out of the shop is the only way to truly focus on the business.

If you’re on the fence, there are plenty of reasons to book a flight or plan a road trip to the Pelican state.

More than 300 exhibitors (including 34 first-timers) will be showing off their wares, just in time to boost inventories for the year ahead.

Attendees are able to: • See the latest products, services, and tech that your customers will be asking for.

• Spot the trends as they take shape and get an edge on your competition.

• Meet with the people behind the products and the companies and get answers to your questions.

• Sit in on HPBExpo Education Sessions to get insight into how to grow your business.

A ttendees have the opportunity for face-to-face interaction with peers who know their victories and challenges. The chance to walk away with fresh perspectives comes directly from interactions on the show floor and during educational opportunities.

HPBExpo hosts a variety of special events designed to inspire, educate, and connect. Don’t miss these unique opportunities to enhance the

show experience.

Also, be sure to sign up for some exciting New Orleans-themed activities held on Wednesday, March 11 at the Convention Center. Sign up for any of these activities through the online Badge Registration process (see Meeting & Event Option section).

Expo Events HPBExpo Tailgate & Big Green Egg Cook-Off Competition Thursday, March 12 5 p.m. – 7:30 p.m.

Outdoor Burn Area

• Enjoy mouthwatering samples from award winning barbecue champions.

• Enter to win a free grill, prizes and more!

Come join the Outdoor Burn Area exhibitors for the 9th annual HPBExpo Tailgate & Big Green Egg Cook-off event. Sample savory offerings from participating exhibitors and watch member retailer teams vie for the top honors in this EGGstravaganza.

Keynote Address Hot Profit: Optimizing Retail Space to Spark Growth in Your Sales Thursday, March 12 8:30 a.m. – 9:45 a.m.

La Nouvelle Orleans Ballroom Presentation is everything. The way a product is showcased, the salesroom layout, and the customer experience are all deciding factors in closing a deal. In an effort to show retailers how to increase sales, this year’s Keynote Address will be delivered by Wayne Visbeen of Visbeen Architects. As the interior designer and architect behind an iconic list of groundbreaking and effective retail environments, Visbeen will share his

Effective Barbecue Demo Strategies & Techniques, sponsored by Louisiana Grills Friday, March 13 1 p.m. – 3 p.m.

Outdoor Burn Area Join Louisiana Grills as they celebrate the launch of their NEW wood pellet grill collection, The Founders Series!

• Learn trade secrets and expert demo tips.

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unique insight backed by examples of previous successes.

As comfortable on a construction site as he is designing a store layout, Visbeen has a deep understanding of custom residential design and the current trends shaping the indooroutdoor living industry. His architectural practice continues to utilize products found at HPBExpo and reimagines spaces with breathtaking beauty and functionality.

Bonus Topic: How to Win Hearth & Outdoor Architectural Specs By popular demand, Visbeen will also be sharing his tips on what dealers need to do to win fireplace specs; Q&A to follow!

Sponsored by Napoleon Products, the HPBExpo 2020 Keynote Address aims to provide unique retail insights and highlight

the key concepts you will be able to use for better sales and better customer experiences. The Keynote Address is free to all registered HPBExpo 2020 participants.

Educational Sessions These four educational sessions will ONLY be available on-site: • Showroom Design with Debbie Hannig of Hannig Marketing • Win More with a Marketing Strategy Design with Tim Reed of Reed Marketing • Sales Leadership: Learn to Build a Sales Process That Motivates Your Team and Wins More Business Than Ever with Tim Reed of Reed Marketing • HPBA Hearth & BBQ Consumer Research Survey Results with Cameron Downs of HPBA. For more information: https:// hpbexpo.com/show-info/events/

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product spotlight

Future Focused W

ith 2019 in the rear-view mirror, it can be tempting to reflect on the recently concluded year. What worked? What sold? What collected dust even after multiple discounts?

The good news is that change is possible. New products can bring people back in the door, and in the dead of winter, consumers are looking for warmth. More than that, they are seeking fireplaces that convey a design sensibility that transcends practicality. “You think you would use a fireplace for heat,” says Lisa Cody, vice president of marketing at Twin Star Home, “but our research shows most consumers use it first for ambiance.”

Whether designing for ambiance, practicality, or both, all manufacturers and retailers are forced to stay informed about regulations that affect the industry. Jim Hussong, CEO of Hussong MFG. Inc. | Kozy Heat Fireplaces, is a 30-plus-year veteran who manages to stay cautiously optimistic in spite of le gitimate concerns.

“Recent talks within some municipalities about keeping natural gas out of new subdivisions—or even new homes—is alarming news for everyone in the industry,” he says. “Despite the challenges that we face as a manufacturer, we remain optimistic about growth into the future. New products and design categories will continue to emerge and evolve…and we are confident that consumers will continue to want fireplaces in their homes.”

The 13 manufacturers represented in this issue’s spotlight know the realities, but they are also optimistic about the future. Better still, their product offerings can spark sales in 2020 and beyond.

INNOVATIVE HEARTH PRODUCTS It’s been a busy year at Innovative Hearth Products (Russellville, Alabama). In addition to fashioning stellar products, the company has transitioned to new corporate ownership, moved its manufacturing operations, and tapped a new CEO, Tom Krebs, who has been instrumental in refocusing the company toward the future.

“In response to continued regulatory pressure and a more discerning customer base, we are taking strides to reinvent ourselves,” says Michael Lewis, vice president of marketing. “As an industry, we are redefining the fireplace, and it is exciting. This is perhaps most apparent when looking at the continued growth in popularity of linear-style gas fireplaces.”

Under IHP, the Astria Fireplaces brand recently launched a new Compass Series of contemporary linear fireplaces that offers customers an affordable way to be part of this growing trend.

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A new year brings new warmth and new opportunity in the fireplace market.

WRITTEN BY GREG THOMPSON

Callaway 40 from Kozy Heat

A Magnum Isokern fireplace with black firebrick in a stacked bond pattern centers this living space by Ellen Grasso & Sons

Mendota’s ML60 Timberline with White Oak HD XL log set, liquid clear glass Diamonds Décor Media, Concrete Wave Liner, and Swedish Nickel Solo Grace Front

Astria Compass linear direct-vent gas fireplace from Innovative Hearth Products

“The Compass Series is currently available in two sizes and configurations, ranging from a modest to a deluxe feature set,” Lewis says.

“Another area where we have seen increased attention is in outdoor living. Adding a fireplace outside is a great way to extend a home’s living area and provides an environment for relaxation and entertaining. The StarLite LX outdoor firepla ce we launched earlier this year has a great flame presentation and an easy-to-use control system that is specifically designed for outdoor use.”

MENDOTA HEARTH Mendota Hearth (Cedar Rapids, Iowa) maintained momentum with last year’s launch of the FV36 Timberline/Décor fireplace, a lower heat version of the company’s popular FV36 FullView gas fireplace.

“We’ve also just released the ML60 Linear Timberline/Décor, with the ML54 at the end of 2019,” says Ron Schinnerer, sales and marketing lead, North America. “Both of these models come with optional LED underbed lighting and optional Power Vent.”

Schinnerer hopes the ML60 and ML54 will do well, similar to Mendota’s inserts, which led the charge in 2019. Schinnerer attributes the inserts’ success to the remodel market “taking off” thanks to “new sizes and heat output options that are turning heads and moving through our dealer network.” The Timberline Series, featuring “our exquisite log sets, and Landscape shape” have also increased interest and sales.

Significant leadership changes over the last two years have buoyed prod-

uct offerings, with Schinnerer at Sales & Marketing and Stacy Chapman elevated to operations lead. “Stacy and I have been hard at work implementing processes and procedures to ensure Mendota Hearth serves our dealers better than ever,” Schinnerer says.

Mendota’s expertise in customization is one way to serve dealers and end users that continues to be embraced. Customers can design their gas fireplace or insert in thousands of ways to create exactly the right look for their home. “But what makes Mendota truly stand out is our flame and the q uality of our product,” Schinnerer adds. “We have over a century of expertise in gas technologies behind us to produce the most beautiful and authentic flames. Partnering that with details such as intricately hand-painted log sets, true full-seam welding, heavy-gauge steel, and careful

hand assembly means no other manufacturer can offer what we can.”

HUSSONG MFG. INC. | KOZY HEAT FIREPLACES The newest offer ing from Hussong MFG. Inc. | Kozy Heat Fireplaces (Lakefield, Minnesota) is the eyecatching Callaway 40, part of the Callaway Series of linear direct-vent models that are almost completely customizable. Media options include traditional and birch logs, a beach accent kit, numerous burner and perimeter options, and multiple firebox liner choices.

According to Jim Hussong, CEO, the series is now available in 40-, 50-, and 72-inch viewing area models, with each offering heat management and distribution options such as the Komfort Zone Kit. “Gas inserts have continued to be

PATIOANDHEARTHPRODUCTSREPORT.COM 19

product spotlight pending technologies we rally around,” she says. “The Cool Glow fireplace flame is very realistic because of the movement happening within the insert. It's not just a static, very old-fashioned vertical streaming of light—that's not what anybody should expect from us. It's beautiful and brilliant from any angle.”

Heat & Glo Foundation series fireplace

The MONTANA 72-inch direct-vent fireplace from Woodbridge

strong movers in most markets, and our traditional and contemporary models have continued to sell well for new construction and remodel projects,” says Hussong, who’s been with the company since 1984. “Despite the challenges with new EPA requirements, wood continues to be popular.

The goal at Kozy Heat has always been to provide customers with a quality fireplace that offers the best value for their investmen t.”

That value is backed by three generations of the family-owned company, with every fireplace “built with the level of craftsmanship that we can proudly put our name on.” The ethos fits with a commitment to specialty retailers who, in turn, work with builders/customers to pick out fireplaces often for new homes and/or remodeling projects.

Hussong has seen trends come and

go in his more than three decades with the company, and 2020 seems to be heading toward “a combination” of rustic and contemporary. “We have noticed that the trend is a contemporary-looking fireplace with traditional elements,” he says. “Heat distribution technology has played a big role.

People want to put that noncombustible material right down to the fireplace and hang the TV above.

Giving them that option helps them build a wh ole living room instead of just giving them a fireplace. We strive to help homeowners to have it all.”

TWIN STAR HOME Twin Star Home (Del Rey Beach, Florida) functions in part on the premise that ambiance is not seasonal.

Lisa Cody, vice president of marketing, puts it this way: “We consider ourselves a fire and furnishings com-

22 PATIOANDHEARTHPRODUCTSREPORT.COM

pany. We are really focused on doing everything through the lens of the consumer…We b alance a design-rich approach to styling, based on macro trends, with innovation. In terms of new products, there's one line that meets the need of consumers who want to use an electric fireplace all year round.”

The benefit is a “beautiful fireplace surrounded by beautiful furniture,” and while the insert provides heat, users can also switch the setting so “it actually provides pretty robust cooling” of the air. “There's oscillation so the air will move,” Cody explains. “We've showcased a few of the Cool Glow products at recent markets, so in 2020, those will be going into the market.

“We're really excited about Cool Glow because it allows consumers to have the beauty and ambiance of a fireplace but from a comfort perspective,” Cody continues. “Whether you want to turn on the cool air in the summer or have the heat on in the winter, it’s appropriate. Or if you do both at any time of the year, it offers that functionality and innovation to consumers.”

Cody acknowledges that electric fireplace buyers want a realistic flame.

To that end, “There’s a lot of patent-

WOODBRIDGE FIREPLACE INC. Dealers looking for direct-vent and seethrough fireplaces are increasingly relying on offerings from Woodbridge Fireplace Inc. (Mississauga, Ontario).

Bestsellers in the outdoor category have fueled substantial growth over the last five years. “One of our biggest sellers is the Indoor/Outdoor SEE-VUE product line,” says Tony James, president and CFO for the last 16 years.

Recent product launches include: The MONTANA, 6 Foot Contemporary Direct-Vent Fireplace; SEE-VUE Indoor/Outdoor See Thru Fireplaces in 3-, 4-, 5-, and 6-Foot Versions; the DV36CV large Traditional Direct-Vent Fireplace; and The CAMPFIRE, 26-inch Outdoor Burner System.

“Our outdoor category in general has done well due to the wide variety and the quality of the products,” James says. “Specialty retailers should install displays that can represent a line of products and finish the displays nicely. With a burning display, customers are able to truly appreciate the beauty of the gas fireplace and sales are a direct result. A large selection of available products and burning displays of the fireplaces can create interest in a greater range of customers.”

Woodbridge counts homeowners of all ages as customers, in addition to owners of commercial properties such as hotels, condominiums, and restaurants. As to the moving target of taste, James explains: “There seems to be somewhat of a balance in the sales of contemporary and traditional products now. I believe this is because the contemporary category has been around for many years and that the traditional category has had some resurgence.”

EMPIRE COMFORT SYSTEMS Empire Comfort Systems (Belleville, Illinois) has launched a number of new products over the last couple of

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product spotlight

DelRay-DR36 from Montigo

years. The company’s familiar Boulevard linear collection of fireplaces has grown to include four sizes of direct-vent and vent-free units. The most current addition to the directvent lineup is a 36-inch unit to complete the lineup of 48-, 60- and 72inch versions.

“We have also invested in our TruFlame technology that provides a fireplace with the most realistic burn, reminiscent of a wood-burning unit,” says Nick Bauer, president. “This year saw the launch of a unit with a massive 50-inch viewing area.”

Bauer reveals that the Boulevard linear units are the company’s highest revenue producers, primarily due to the “great features at a reasonable price” thanks to a design team that ensured “ease of installation and operation…Consumers like this product because there is a variety of media and options to allow them to personalize the units to match their décor.”

Accounting for personalization and tracking trends is notoriously difficult, but Bauer has seen more demand for a variety of options when it comes to logs, liners, and fronts.

“We are excited about the growth of the fireplace industry and continue to invest behind this,” he says.

“While usage rates have declined in new construction, we have seen consumers gravitate toward higher-end products that they can personalize to match the aesthetics of their homes.

This provides the opportunity to offer options and accessories that drive sales higher while meeting consumer desires.”

CF780 from Regency

HEARTH & HOME TECHNOLOGIES Hearth & Home Technologies (Lakeville, Minnesota) recently redesigned gas DV inserts for three of its brands (HNG/QDF/MAJ).

Improvements included larger viewing areas, improved flame and logs, flush hearth design, new interior panel colors, front designs, and the IntelliFire Touch control system.

“Our Foundation Series filled a gap in our premium products in the HNG modern linear line,” says John Shimek, senior vice president of production innovation for 38 years. “It’s a fireplace showpiece with a captivating presence, where innovative appearance meets modern desig n. It includes four different design configurations (SS, ST, Bay, Pier) with four different widths. Patented SafeSurface glass and a proprietary cooling system keeps heat away from our glass surface with

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no safety screen required and allows a clean finish with combustible materials right up to the FP opening.”

On the electric side, Hearth & Home Technologies has added 48and 84-inch sizes to its linear A llusion line, plus an electric insert. “We introduced our Scion Linear clean face line and will be launching our Allusion Platinum line in early 2020,” Shimek says. “Electric FP is a fast-growing hearth category. They are the perfect solution for homes without gas or attached housing where venting could be difficult. We have added multiple products to our electric line over the past couple of years as we c ontinue to see this market grow, and it’s opportunity for the future—zero net carbon.”

The second-bestselling category for Hearth & Home is made up of woodburning boxes (all encompassed from low to high) with Shimek vowing: “We continue to work with our cus-

tomers/builders to sell-up to Gas DV products and have seen this transition over the last several years.”

Shimek echoes the “combination theme” in his analysis of trends, stating: “Rustic and modern are still popular design styles, but now we are seeing a big trend toward combining design styles. Consumers are mixing and matching home styles, which is creating blended themes like modern Industrial, modern farmhouse, or 70s Scandinavian. Incorporating a rustic or traditional element into a modern décor has become very practical and common. With th e popularity of Instagram and other social media networks, a person can find millions of pictures that drive inspiration.”

CANNED HEAT – AMANTII ELECTRIC FIREPLACES According to Brian Richards, president of Canned Heat – Amantii Electric Fireplaces (Vancouver, B.C.), and a hearth industry veteran of more than four decades, bestsellers at the company, “are always our built-in series such as our Symmetry series and before that our Panorama series. ” Richards credits The Symmetry series with helping to achieve the company’s new realistic flame pattern. “The ease of install and the unique media package that each unit comes with makes them dealer favorites,” he says. “If you have units on display, where customers can touch each unit and learn about each feature, that will help sell the unit.

Display them like a gas unit at the height homeowners would have in their house, not up near the ceiling, and say ‘yes that’s our electric.’”

Widespread distribution got easier for Canned Heat – Amantii Electric Fireplaces with the recent opening of a location in Amsterdam, serving Europe and the United Kingdom, along with distribution warehouses in Canada and the United States, where there are now five warehouses.

End users in Europe and the U.S. tend mostly to be women and w hat Richards describes as “30- to 40-yearold males in first condos/townhouses and/or small houses.” He adds that this demographic is looking for “modernized traditional” décor, essentially “traditional looking with modernized features and a nice clean look...the gas units are getting more creative and this is also happening in the electric category. Price is not everything.”

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product spotlight Twin Star Home media mantel with ClassicFlame CoolGlow electric fireplace

Birch and ClearviewZC from Valor Radiant gas fireplaces

REGENCY FIREPLACE PRODUCTS Over the last few months, Regency Fireplace Products (Delta, B.C.) has launched several fireplaces in the wood and gas categories, offerings that Kyle Grant, director of marketing, believes are helping to round out the company’s product options.

Grant calls The Regency Grandview G800, “our most versatile gas fireplace to date,” slotting the unit as “first in our next generation of gas fireplaces designed to maximize choice, customization, and installation flexibility.” The unit features unlimited clearances with an optional Cool Wall System, allowing for flexible finishing options and use of any material.

“With Grandview, customers can pick and choose what is most important to them—all with only one fireplace,” Grant says.

The latest addition to Regency’s City Series of Gas Fireplaces is called the San Francisco Bay (CB60), described as, “the perfect size for almost any application—residential and commercial.” An additional 3 inches of height on the glass gives the fireplace a larger viewing area and a more refined flame picture. “At 60 inches, the CB60 is perfectly situated between the medium 40-inch models and extra-large 72inch models,” Grant says.

The newest wood fireplace at Regency is the Alterra CF780, a decorative unit featuring an easy-tooperate “guillotine-style door” and an extra-large glass viewing area.

“The CF780 focuses all attention on

what matters most—the fire,” Grant says. “With a load it and leave it design, the CF780 doesn’t even require fiddling with air controls— just light it up, close the door, and enjoy the ambiance and comfort of the fire as it casts warmth and light throughout your home.”

Regency’s contemporary line of gas fireplaces continues to perform well year over year with improved sales. Why the strong performance?

Grant explains: “One reason for this could be the fact that our line of contemporary gas fireplaces is quite vast and has several options in both the linear and square categories.

Couple this with many faceplate and surround options and our contemporary line is highly versatile—well suited to a rancher or a penthouse.”

MONTIGO Montigo (Langley, B.C.) added a new fireplace series in 2019 called DelRay, as well as new sizes and configurations in the company’s Distinction and Mahana series. The Distinction series remains a bestseller, thanks to effective heat management, range of sizes, viewing areas with a clean finish, and trending features such as multicolor LED lights.

Kosta Lazos, national sales director, believes consumers will respond to the visuals if they are displayed in the “cleanest way” possible. “It’s also key to really evaluate

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what the trends are in the dealers’ immediate trading area,” he says.

“Make sure that not only the right units are on display, but also the right-size units for the type of client they most call on for their region.”

Beyond tracking trends, Lazos emphasizes “finish and flame” as two of the key ingredients that separate his company in a highly competitive environment. Questions of modern or traditional take a back seat.

“Whether it be contemporary or rustic, the thing we hear most from our customers and consumers is that they want clean finishes,” he says. “Overall, we are extremely optimistic as the level of education consumers are able to glean from ever-growing information online is actually driving the average sales price up. Consumers are able to better understand the real value they are getting in paying for something that

Luxuria 62 See Thru from Napoleon

warrants that higher price through the design and engineering that goes into these higher-end products.”

NAPOLEON The recently concluded year proved eventful yet again for Napoleon (Barrie, Ontario) with the company releasing its new Traditional Series of Gas Fireplaces. The Altitude and Elevation Series create what John Czerwonka, vice president of saleshearth, calls “a solid-line logic with heat management options, full view fireboxes, and electric ember beds with Ultra HD log sets.”

Napoleon also introduced S-Series Modern Wood Stoves and Inserts that meet EPA 2020-approved technology. Most rec ently, they launched a newly updated gas insert product line.

“Traditional clean face units are strong and our Linear Series Gas

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product spotlight EARTHCORE INDUSTRIES Earthcore Industries (Jacksonville, Florida) launched its Magnum+ Fireplace last year.

“With a maximum length of 10 feet and approximate opening heights of 44 inches, the Magnum+ fireplace is the largest and only ULlisted Wood Burning Fireplace currently in circulation,” says Nicole Cartica, marketing manager. “We are very excited to be able to offer the largest fireplace on the market because this further attests to the reliability and Amantii Electric Fireplaces’ TRV 60 xl-xt with birch log set strength of the pumice.”

For many years, Earthcore’s bestseller has remained its traditional Magnum 48-inch fireplace. Engineers design many custom units every year, and “even with a heavy trend toward linear fireplaces, we find that most people are still looking for an updated modern traditional fireplace for their home.”

Cartica adds that “the advantage to our Isokern Fireplace models is that they can take a traditional-style fireplace and update it with more modern finishing Rushmore 50 clean-face fireplace with black porcelain liner and forest timber log set from firebrick and surround, Empire Comfort Systems thus giving clients a Fireplaces offering a good, better, best their showroom displays current, timeless design.” product lineup are our fastest-growing trend forward, professional, and Cartica advises specialty retailers series,” Czerwonka says. “They create clean. It is equally important that who carry visually striking units to a modern, contemporary, and clean hearth retailers engage today’s conbuild relationships with local archiaesthetic that homeowners and sumers with trained and knowltects. “Ensure that the products you edgeable staff. Fully understanding designers are looking for, while alloware selling will be included in new what customers envision for their ing for proper heat management and home designs,” she says. “Earthcore project will help customers realize believes that the architect is backbone extended installation options.” their dreams.” of the home design/build, and we Conveying all these attributes at Napoleon’s research confirms make sure to provide them all the a glance on the showroom floor has that homebuying decisions can be tools they need to specify Isokern long been a conundrum, but Czerwonka offers an analysis: “The significantly influenced by fire Fireplaces into their plans.” research very clearly validated that if options, and flame ultimately tranIn an intensely competitive proda hearth retailer will display it, the scends trends. “Whether a consumer uct category, Cartica explains that consumer will buy it. To that end, it enjoys a traditional, rustic, transiEarthcore’s differences start at the is critical that retailers understand tional or contemporary,” elemental level. “Our product is not market tastes and design trends in Czerwonka adds, “fire can be the just an ordinary masonry fireplace,” their area and ensure that they keep link to create a hot spot in the home.” she says. “Isokern fireplaces and

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Chimneys by Earthcore Industries are made from one of earth’s natural byproducts—pumice. It’s highly insulating and durable, making it the perfect material for fireplaces.”

VALOR Paul Miles has seen plenty of ups and downs in the fireplace industry. As president and director of sales and marketing for Valor (North Vancouver, B.C.) “since the Reagan administration,” Miles has cultivated bestsellers such as the Legend family of inserts and the Linear Line of products. “Our most recent new product is the Valor H3 ZC Fireplace,” he says. “Our plans going forward are to keep improving our products and design, especially for the renovation markets.”

Valor sales have increased steadily over the last 20 years, primarily due to radiant heat technology that generates constant, comfortable warmth—distributing radiant heat “directly to living spaces, using up to 25% less energy than traditional forced air systems.” Miles notes that today’s customers are much like those in the past in that they want “quality, design and performance” that provides radiant comfort that is part of the home décor. “You have to get that right,” he says, “or you won’t have happy customers.”

With a trusted product line, Miles seeks to make life easier for dealers who carry the brand. “Our goal is to be easy to do business with,” he says.

“As we look forward with our existing programs, we try to improve them,” he says. “Our company comes from ‘distribution’ and we covet the relationship with dealers because it’s very important.”

As for those elusive trends, Miles agrees that contemporary and clean design is important, but “there seems to be strong demand for traditional, too. I’d say it’s broad-based and a bit eclectic.”

Consumers still respond to what they see and touch, and proper displays can go a long way toward motivating sales. “Showrooms are still very important,” Miles says.

“Dealers who invest in really nice up-to-date showrooms with great ambiance have a big advantage.

They don’t need to be huge, but make it feel welcoming. Good lighting plays a big part in that—and no fluorescent tubes!”

FLOW

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www.ravelligroup.us

hearth retailer

Hearthside Grill & Fireplace has an array of 25 burning displays to help create the cozy warmth of home

Showand Sell This St. Louis-area retailer helps customers develop a vision for indoor and outdoor spaces by fully engaging their senses.

WRITTEN BY KIMBERLY RODGERS

A

PHOTOGRAPHY BY STEVE SMITH STUDIOS

lthough Hearthside Grill & Fireplace Ltd. was founded in 2000, the company and its owner/operator, Mark Urban, both already had long-established roots in the Southern Illinois town of Belleville— the largest suburb in the Metro East region of St. Louis. In 1936, his great grandparents, A.J. and Martha Urban, opened offices in downtown Belleville, selling butane from the Southern tip of Illinois to Chicago. At the age of 16, Urban began working for the family business, now called Midwestern Propane Gas Company. He held multiple positions there, which grew under the helm of third-generation owners and his uncles, Darrell and Don Urban.

They had an idea to create a retail specialty store to complement Midwestern

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Propane and Urban eventually purchased this side of the business from his uncles. “We saw an opportunity in the market around us as the Illinois neighborhoods just east of St. Louis were at the beginning of an explosive growth in residential development,” says Urban, who adds that all these new housing starts meant the installation of scores of new fireplaces—the focal point of living areas.

Today, Hearthside Grill & Fireplace is the premier destination in the St. Louis metro region for not only residential hearth needs, but also for patio furniture, custom outdoor kitchens, grills/smokers, firepits, umbrellas, pergolas, fuels, and accessories. The fireplace segment represents the largest percentage of sales, a nd the store offers a variety of respected names in the hearth industry.

Hearthside Grill & Fireplace only partners with manufacturers that match the store’s attention to detail and commitment to quality

Mark Urban

The outdoor category was added in 2015

“We focus on partnering with only those companies that match our attention to detail and commitment to quality, and we are blessed to work with a number of great suppliers and manufacturers,” Urban says. Some of those high-quality companies include Empire Comfort Systems, Heatilator, Monessen, Quadra-Fire, Vermont Castings, Jøtul, and Dimplex.

In addition to new construction, the store also serves the rehab/ remodel market. Urban has seen a huge swing to gas products in all market categories. “Our customer base is looking for ease of operation and heat efficiency.” Heatilator gas direct-vent lines are utilized for both new construction and remodel projects and sales have surged for Quadra-Fire direct-vent gas inserts installed in existing wood-burning fireplaces. One of the store’s neighbors is Empire Comfort Systems— located just down the street. “We have always had strong sales of Empire’s vent-free products.”

Although they are separate businesses, Hearthside Grill & Fireplace is located in the same complex as Midwest Propane, which moved there in 1955. Today, Hearthside’s 2,400square-foot main showroom hosts a beautiful array of 25 burning fireplaces. The lighting, fireplace surrounds, paint color on walls, décor,

and finishes were purposely chosen to accent each individual fireplace, Urban says. “We want to appeal to a wide breadth of customers’ ideals and for them to envision their own fireplace in a space that feels like home.”

He adds, “Our hope is to make customers feel the cozy warmth of home when they walk in. Often, people can smell and hear the crackling of our wood-burning fireplaces, o r the aroma of the latest recipe being cooked on the smoker.” The store offers a selection of grills/smokers from Traeger, Weber, and Big Green Egg. Shoppers are also greeted with a wall of accessories and dozens of exclusive specialty barbecue sauces and rubs. The grill category represents about 35% of the store’s business.

While fireplace sales are the core of the business, Urban dove into the outdoor category in 2015. Without a doubt, he says, it was the right move.

“Fireplace sales are seasonal, and we needed to level our sales across the year.” The addition of a second showroom was added to make the retailer a one-stop shop for all things outdoor. About a third of the store’s on-site warehouse space was converted to mirror the environment customers desired to create at their own backyard spaces. “It’s an open, airy space surrounded with ‘wallscapes’ of yards, lakes, pools, and golf courses— the ideal places to be outside.”

The outdoor space was designed with great attention to detail to create a clear vision for the store’s customers and what they can accomplish in their own backyard. In fact, when manufacturer’s sales reps come into the store, they are amazed by the presentation.

“They say, ‘This is how it should be done,’ and take pictures and share them with other retailers.” He considers this a huge compliment to his team. “We hope this translates to the respect of what we do and our attention to detail.”

Products include patio furniture from Castelle, The Anacara Company, Hanover, and Agio. Firepits and pergolas from The Outdoor GreatRoom Company, fireplaces from Heatilator, outdoor kitchens from Ca lFlame and Summerset, and umbrellas/rugs from Treasure Garden are also available in the category. “Outdoor is a natural extension to the experience we build for our customers, and our premium product offerings and position in the

PATIOANDHEARTHPRODUCTSREPORT.COM 31

hearth retailer “Showrooming now happens in the palm of the consumer’s hand.” —Mark Urban

Providing quality customer service to customers is built into the history of Hearthside Grill & Fireplace

market means we can be the exclusive retailer in the area,” Urban says.

SERVICE EXTRAORDINAIRE Hearthside Grill & Fireplace has several certified full-time installers/service technicians who are employees; no subcontractors are used. Since it is important for the store’s customers to know an installer, service visits are tracked and the same technician is sent out to a job site. This builds a relationship between Hearthside and its customers.

“Many of our customers call in and ask for a tech by name for their annual service visits,” Urban says.

When he began working for his family at Midwestern Propane, the first lesson Urban learned was the importance of providing great customer service. Quality service, he notes, is built into the DNA of the business from previous generations.

“We are here to help our customers achieve their dream and be happy with their investment for the long term.”

Furthermore, he notes, the business was not built on transactional exchanges, but rather longstanding relationships.

While generational customers appreciate this concept, it’s a challenge with newer, younger demographics who place the primary focus on price shopping, Urban says. “Our products represent a value purchase, but it can be a process for consumers to understand this concept.”

Online shopping has made the consumer better educated and more in control of the retailer more than ever before, he comments. “Showrooming now happens in the palm of the consumer’s hand.”

Hearthside Grill & Fireplace has found success by removing the idea of only shopping by price. Rather, they sell the uniqueness and customization of the store’s high-quality offerings and its ability to offer exactly what the customer is looking for. “Doing so removes the competition completely,”

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Urban says. In the last few years, Hearthside has taken a strong approach to digital marketing. The ability to measure results are instantaneous, and it provides valuable information about customers. “This data helps us to learn what our customers are searching and what interests them,” Urban says. “We can then match our product offering to meet their needs.”

Along with advertising in bi-state and community magazines, the store has an active presence on different social-media platforms. Cooking suggestions, videos, and product features are continually posted. “This shareable content, our evolving product line, and service offerings all work together to extend our audience, broadcast what we do and present us as the experts in all our categories,” Urban says. “This is exactly what we are.”

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outdoor grilling

The Fireplace & Grill Shoppe’s diverse product offerings reflect the company’s mission to treat each customer individually in terms of their unique needs

Know and Grow A Michigan grill and hearth retailer achieves success by learning about its customers and educating them for the long haul.

WRITTEN BY MAURA KELLER PHOTOGRAPHY BY JOHN GILROY

W Mark Wrench

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hen Mark Wrench, president of The Fireplace & Grill Shoppe in Kalamazoo, Michigan, entered the hearth and barbecue industry, he did so in 1999 upon the purchase of Wagener Distributing, a distributor of the great lines of RH Peterson’s Fire Magic and Real Fyre, Broil King, and MHP. “After a few years of navigating through distribution processes and recognizing the directional changes of the industry, I decided to expand toward a stronger emphasis in retail while maintaining the company’s distribution strengths for as long as the market would allow,” Wrench says. Today, Wrench operates a business that has been an active entity within the hearth and barbecue industry for nearly 20 years.

Like any other business plans, Wrench recognized the importance of not putting the cart before the horse. As such, his co mpany’s methodical growth into retail was designed so as not to grow at a pace where the cost to do so could have crippled its success.

“Now approaching our 20th year in the industry, we are proud of the fact that we have two stores serving the southwest corner of Michigan,” Wrench says.

“Our second store, All Seasons Fireplace & Grill Shop in Benton Harbor, Michigan, was an acquisition of a small shop five years ago. The distribution model lent itself as a great classroom when trying to understand the costs of doing business in a more centrally limited corridor so that you also maintain the best possible customer experience.”

“We believe that we have aligned our stores with the best that the industry has to offer in quality and price points.”

The owner operates two successful stores in southwest Michigan

Traeger grills are top sellers for fans of wood-fired cooking

CUSTOMERS COME FIRST The core tenet of a successful retail business is providing customers with high-quality products in a convenient and accessible location. That’s where understanding key merchandising trends and techniques comes in.

For Wrench, the experience of being told “no” to having access to a number of grills and fireplaces in the early years provided the opportunity for him to review all product lines and ensure his company engaged appropriately. “At the same time, we were comfortable in representing these lines effectively,” Wrench says.

“We believe that we have aligned our stores with the best that the industry has to offer in quality and price points.”

Today, the outdoor kitchen world within the Fireplace & Grill Shoppe is a perfect collaboration of Fire Magic, Summerset and Weber for those who decide to stay more traditional in their gas grill desires. Wrench’s enthusiasm for grill lines moves over to a full lineup in the hearth end and includes the extensive offering of Regency, Heat & Glo, Valor, Napoleon, Morsø, Jøtul, Norsk Kleber, Mendota, Blaze King, Hampton, Astria, and Dimplex.

“For those that like diversity in grilling, we have Big Green Egg, Alfa wood-fired ovens, Kamado Joe and Traeger,” Wrench says. In fact, the diverse product offerings within Wrench’s retail stores are reflective of the company’s mission to treat each customer individually and meet their unique needs.

“I want to dispel the notion that in order to have ‘an outdoor kitchen,’ that you are required to build this very expensive space,” Wrench says. “That direction is one that we can and do pro-

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outdoor grilling

Successful lines for the Michigan retailer include Fire Magic, Summerset, Weber, Big Green Egg, Traeger, and Kamado Joe

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36 PATIOANDHEARTHPRODUCTSREPORT.COM

vide, but we find that there are additional opportunities to give the homeowner the same quality-of-life experiences by utilizing the carts, tables and simple modular systems from many of our grill providers.”

The outdoor kitchen approach used by the Fireplace & Grill Shoppe team is built on the notion that the average homeowner lives in their home for around 11 years. “By providing a quality product in a modular fashion, we are successful in up-selling to more of the outdoor kitchen idea that may not have been thought of otherwise,” Wrench says. “We truly believe that the grill lines we represent satisfy the majority of those that walk in our doors. Gas, wood, wood chunk and pellet are what we believe to be 51% of the ‘outdoor kitchen’ experience.”

In presentations to their customers, the Fireplace & Grill Shoppe team reverse educates based on what a cu stomer’s current grilling habits are and then the company builds upon that. For Wrench, sharing his team’s extensive experience as grillers with each customer and providing information of what else is out there helps in the development of a long-term customer relationship.

“We believe the future of the outdoor kitchen market segment has longevity, as long as you share with your customers that they can have a great outdoor kitchen experience along with enhanced flavor of their grilling at pricing that meets many more budgets,” Wrench says. “Even those customers that come in with the preconceived notion that stainless steel is the only grill that makes up a kitchen, can be sold on adding ceramic grills like Kamado Joe or the Big Green Egg.” MAKING CONNECTIONS Customer service—it’s often the “catch-22” of retail businesses. If you do it right, you will thrive. If not, it can make you fail. You can try to control it, or it can control you. And for many hearth retail businesses— both small and large—customer service is a vital component of their business. This is indeed the case at the Fireplace & Grill Shoppe. Here’s why: Many of the company’s customers come to them and say, “Just sell me a simple ga s grill.”

“This customer views grilling as a task and a chore,” Wrench says. “We like to sell them on the idea that we can turn that task and chore into an event.”

Indeed, Wrench is an excellent example of a retailer who realizes that the cost of giving poor customer service is not only the loss of one customer, but the loss of everyone they talk to, as well as the cost of everything the retailer has to do to replace that customer, including marketing and advertising.

“My father always told me that it’s easy to sell something to someone the first time. You are not successful until they come back a second time or better yet, send someone else to you. Hence, my reward as we enter into our 20th year,” Wrench says. “We find ourselves in an ever-changing market where we are firm believers in brick and mortar but recognize that our biggest competitor is the internet. Providing quality products with great knowledge and customer service at the beginning of the buying relationship and assuring the buyers that we will always be there for them is something that adds to our success.”

innovation outdoors Step into an aficionado’s outdoor kitchen. Admire the sleek, luxurious, meticulously engineered grills, as beautiful as they are high performance. Get up close and personal. You’ll appreciate the unique and innovative designs, precisely cut and shaped by our master craftspeople from the finest stainless steel. Enjoy grilling, eating and spending time together as much as we do – making memories that linger long after the grill cools down.

twin eagles. innovation and inspiration on fire.™

twineaglesgrills.com Call 800 789 2206 to learn how you can become an authorized dealer.

Circle Reader Service No. 37

showroom showcase

A Texas two-store retailer maintains the perfect balance between brickand-mortar and online sales.

BY SHARON SANDERS PHOTOGRAPHY BY TRENT TIDMORE

Into the Garden brings passion and personality to the Texas outdoor living market

Physical+ Digital =

Success I

nto the Garden is a small business with a big personality. Nestled in the heart of the sprawling Dallas-Fort Worth Metroplex, this forward-thinking specialty patio retailer offers a shopping experience that keeps customers coming back for more. From its one-of-a-kind boutique showrooms to a fresh product mix and new online shopping option, Into the Garden gives customers what they want, when they want it—and then some.

The family-owned retailer opened its doors in 1993 in Fort Worth as a small nursery-style business selling plants, garden tools, statues, and benches. Today, it has evolved into one of the most recognized specialty retailers in the area with a passion for personal service and value-added products. Its two showrooms— one in a converted 1940s icehouse (Fort Worth) and the other in a classic building with exposed brick and reclaimed pine columns (Dallas)—reflect its unique character.

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Mary Van Meter, director of merchandising

“Our products are visual, so it only makes sense that our store environment is interesting and inspiring,” says Scott Wilshire, vice president of operations. “There are a lot of different details in the two locations that encourage conversation, which is actually part of the relationship-building process with customers.”

The retailer has made a name for itself with its wide variety of unique accessories and distinctive casual furniture selection. “We only carry a handful of furniture lines because we take it upon ourselves to find the best brands at the best prices, so our customers don’t have to survey the entire outdoor furniture marketplace—we do all the legwork,” Wilshire says. “We aren’t the most expensive or the least expensive specialty retailer in town, but people know they will get the bigge st bang for their buck.”

The current brands include Kingsley Bate, Ratana, Brown Jordan, Tropitone, Lloyd Flanders, and Woodard. “Products, along with service, reflect who we are, so we’re very selective,” he says. “We’re constantly re-evaluating our offerings in terms of price, quality and styles so customers can be confident they are getting what they are looking for when they step into one of our showr ooms.”

The high-end retailer specializes in unique gifts and accessories

Into the Garden has gained a reputation as the place in town to go to for instant gratification. It’s not unusual for people to travel from more than 100 miles away to shop in one of its two stores, knowing that if they’re hosting a last-minute family barbecue or gathering, they can choose furni-

ture and accessories that will be delivered to their front door the next day.

“We stock about 98% of w hat we display in our local warehouse. People get excited when they find out they can get top-quality products quickly, so it’s a big draw,” says Wilshire, who adds that the business has a huge base of

Inspiration abounds on Into the Garden’s showroom floor in Fort Worth

repeat customers.

It’s not unusual for people to visit monthly or even weekly because new items are constantly being added and changed in both showrooms, especially in the accessory and gift lines.

“Custome rs tend to finish their backyards over time, not after just one store visit, so we give them a reason to come back again and again,” he says.

“We change up our products seasonally so customers can freshen up their outdoor spaces with new pillows, rugs, and accents. We want people to see us as the year-round one-stop shop for all of their outdoor living needs.”

As a hometown retailer, it is a big supporter of the communities it serves, taking advantage of every opportunity to give back. For example, its Dallas store participates in the Partners Card program, which raises awareness and funds for a local women’s shelter.

“Residents purchase a Partners card for $70, which gets them a 20% discount from over 250 area retailers. The program makes it easy for us to help out the community, while driving traffic to our stores at the same time.”

In 2017, Into the Garden launched an e-commerce site that has enabled it to reach out to new customers across the country without having to open additional physical stores. “It was a strategic decision and a natural progression for the business,” Wilshire explains, adding that it took a year of research and hard work to get the site

PATIOANDHEARTHPRODUCTSREPORT.COM 39

showroom showcase

Into the Garden stores are worth a second look, inside and out

to a point that it met the company’s high standards for sales and service. “It is important to us that we maintain our image as a luxury outdoor furniture retailer, so we only sell the brands and products that are offered in our stores.”

ated more awareness and brought additional foot traffic to the stores.

“It’s convenient for people to do research and preview items online before they stop by to make a purOne-of-a-kind chase.” Wilshire says that the website treasures (www.intothegardenoutdoor.com) has become the primary form of advertisOne of the must-haves for the site was that it proing for the stores because it is both personal and cost vide a way for callers to interact with a live person to effective. “We don’t have an unlimited advertising ask questions or get more information. “When people budget like a huge chain retailer, so we have to be smart use our toll-free number, we don’t put them on hold about where we put our resources. There’s no doubt and then read a description out of a manual—they that we get a bigger return on our investment from our speak directly with a long-time store employee who is website than we would with traditional advertising.” an expert on every product.”

As Into the Garden eases into 2020, it remains The site features a special-order furniture procommitted to putting its customers first, and is gram that allows customers to choose from differconstantly evolving to meet their needs and wants. ent frames, finishes, and fabrics. Orders are sent “I can’t say with 100% certainty what the future is directly to the manufacturers and drop-shipped to going to look like for us, but I can say that we will customers in 4-6 weeks. Wilshire explains that only hold true to who we are when it comes to the customers’ experience,” Wilshire adds. “If someone about 60% of the e-commerce business is done would have told me five years ago that we would be completely online through checkout—a whopping 40% of customers call the toll-free number before running an e-commerce site, I would have laughed. making a final decision to buy. “It’s a lifestyle purIt was risky and took a lot of effort, but it chalchase, not just a product purchase, so people want to lenged us in a way that makes us unafraid to try know exactly what they are getting.” new things. We are confident that it’s another new The e-commerce site has moved the needle for the path we are forging to set up our business for the brick-and-mortar retail store sales as well, as it has crenext generation of customers.”

Circle Reader Service No. 40

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Circle Reader Service No. 41

as i see it

Jerry Scott

firepower Real Fyre Charred Majestic gas logs

Louvre Long Rectangle Fire Pit in Café Blanco finish

RH Peterson’s innovators unveil an exciting lineup of products for people who enjoy their hearth and patio.

BY SHARON SANDERS

RH Peterson Co. (City of Industry, California) is one of the oldest specialty hearth

and barbecue manufacturers in the industry, but it’s young at heart when it comes to innovating products for today’s hearth and outdoor-living-driven marketplace. Whether it’s technology, reliability or aesthetics, this intuitive company knows what appeals to consumers looking to create ideal spaces to enjoy with friends and family. Patio & Hearth Products Report sat down with Jerry Scott, senior vice president of sales, to see how RH Peterson is easing into the new year.

Who is RH Peterson Co.?

Scott: We are an American company that has been manufacturing specialty patio and hearth products in Southern California since 1949. Our company is named after Bob Peterson, who, in 1949, was visiting a friend’s rest aurant with a big wood-burning fireplace as its focal point. The owner told Peterson that although he had a wonderful staff, it was difficult getting the bus boys to keep the fire going. The problem intrigued Peterson, so he went home and developed what is thought to be the first gas log set.

They quickly caught on with restaurants, then 42 PATIOANDHEARTHPRODUCTSREPORT.COM

Fire Magic Echelon grill

homeowners—and the rest is history. Our former president, Bill White, used to say that our company was inspired by that lazy bus boy. Today, we are an industry leader with specialty hearth lines that include Real Fyre premium vented logs (our original line) and Real Fyre vent-free logs and direct vent inserts. On the patio side, we proudly offer Fire Magic grills, American Outdoor Grill, and our newest line, American Fyre Designs (outdoor fire products).

What niche does the company fill in the hearth and grill category?

Scott: Specialty retailers have always been our focus because their customers understand and appreciate luxury products. We have strived to maintain that support over the years because they are the folks who have stayed by our side from the beginning, working with us to fine tune and advance our products. We know that our past, present and future success is a res ult of what they have given to us, so they will remain the core of our business.

What are the company’s flagship products and technology?

Scott: We specialize in two specific product areas,

patio and hearth, and we develop offerings in both of these lines that appeal to all types of customers.

Technology is the buzz in today’s consumer products, and we are constantly developing features that make our products easier or more convenient to use.

For example, most of our gas log sets now come with remote controls because people don’t want to use a match to light their fires; they want to hit a button and get instant warmth and beauty.

The same holds true with grills because electronics—things like electric ignitions and digital thermometers—are the direction the entire industry is heading. On the flip side, there are still plenty of traditionalists who are passionate about charcoal grills and take pride in how they prepare their barbecued food. Whatever our customers prefer, we place equal effort into creating the perfect products for the way they enjoy their hearths, grills and fire products.

What are consumers looking for in grill and hearth products?

Scott: People are entertaining and living outdoors more than ever before. When it comes to grills, they’re looking for outdoor kitchens because they can easily prepare the same food outdoors that they would in their homes. Our grill lines, American Outdoor Grill and Fire Magic, provide people with all the accessories they need to create a fully appointed outdoor kitchen—from side cookers to refrigerators and storage.

When you’re talking gas hearth products, convenience and realism is what it’s all about. People like the

warmth and the beauty of a real wood fire, but they love the convenience of using gas. And, because gas logs don’t release the ash particles and toxic vapors that come from burning wood, it’s comforting to know they aren’t hurting the environment.

What RH Peterson grill products are you most excited about for 2020?

Scott: There are a couple of things that we’ve added to our grill lineup— the first is our new gas griddle. The versatile stainless steel griddle opens up a whole world of outdoor cooking possibilities for foods that are difficult to prepare on a typical cooking grid.

Mealtime favorites like pancakes, bacon, eggs, tortillas, shrimp and vegetables are easy to cook and turn out perfectly. The griddle is available in a portable and built-in version. We recently added a line of Fire Magic multi-user grills for hotels, condos, parks, and schools. They deliver all of the outstanding cooking performance one would expect from our grills, but the bonus is that the cooking surface

and knobs are fixed in place so they are secure in high-use situations.

We are also proud to introduce our first accessible grill that is designed for people with disabilities or physical challenges. We received many requests from people who were modifying their own grills, so we determined there was enough demand for us to develop one and add it to our line.

Lastly, we are extremely excited about our newly patented Diamond Sear cooking grid. The grid’s bars feature a smooth flat top that maintains significantly more contact with food than the typical round grids, which means food cooks faster and more evenly. We introduced them in 2017, and they have improved the cooking performance of our grills so much that they’ve become a standard feature on our entire Fire Magic grill line. Fire Magic has always been known as an excellent cooking grill and this makes it that much better.

What RH Peterson hearth products are you most excited about for 2020?

Scott: There are a couple of things.

First, we have improved the reliability and functionality of our popular Real Fyre direct-vent insert line, as well as introduced a brand-new remote that is more user friendly. We have added the option of customizing the direct-vent inserts with a choice of five different realistic log sets, including Charred Mountain Birch, Charred Ancient Oak (mimics wood laying on forest floor), Split Burnt American Oak (split wood look), Burnt American Oak and Charred Rustic Oak (deep grain bark detail).

We offer three surround choices: black porcelain that reflects the beauty of a flame, herringbone brick, and traditional red brick. We’ve offered our directvent line since 2012, and as we fine tune the details and add new options, it is growing in popularity every year.

How is RH Peterson partnering with its dealers in 2020?

Scott: Our dealers mean everything to us, so we’re always looking for ways to work alongside them. Besides making the best products in the market, we want to be the most supportive company in the market for our customers. Among

many things, we maintain a generous coop advertising program and have become more aggressive with our instore display programs.

We are also always looking to be more efficient in the way we support our product warranties. One of the benefits of being a U.S.-based manufacturer is that we can provide that support.

Dealers and customers appreciate the fact that we are still a family-owned company and employ a U.S. workforce, which adds va lue to the local economy.

What direction do you see the grill and hearth industry heading?

Scott: It’s becoming harder and harder these days for families to spend time with each other. Whether it’s gathering by a fireplace on a cold evening or cooking a summer afternoon meal in an outdoor kitchen, products that help create these moments are going to continue to rise in popularity. RH Peterson develops all of its products with this thought in mind. We are thankful that our company has the opportunity to create something that brings people together and enhances their lives.

Circle Reader Service No. 43

PATIOANDHEARTHPRODUCTSREPORT.COM 43 Circle Reader Service No. 43

my turn

Pawleys Island DuraCord Rope Hammock

swingtime

Hatteras Tufted Sunbrella Hammock on a Roman Arc Cypress Stand

For customers wanting to put durability and comfort in motion, The Hammock Source offers a full range of handcrafted hammocks, swings, and HDPE furniture.

BY MAURA KELLER

When you think of the idyllic backyard or deck relaxation spot, what comes to mind? For many, the image of a classic hammock swaying in the wind is envisioned as the preeminent way to relax, unwind and enjoy the great outdoors. This passion for the respite the hammocks offer was the cornerstone of Walter Perkins Jr.’s vision when he founded The Hammock Source in 1971.

Originally known as Hatteras Hammocks Inc., the company was an extension of Perkins’ longtime hobby of handcrafting and creating furniture designs for family and friends. In fact, as part of his woodworking hobby, Perkins built several hammocks as a way of exploring how they are made. His

44 PATIOANDHEARTHPRODUCTSREPORT.COM

exceptional craftsmanship resulted in friends asking for a hammock and then, eventually, Perkins selling them out of the trunk of an old Toy ota.

Fast forward nearly 50 years and The Hammock Source is a leading manufacturer of the highest quality hammocks available today. In fact, the company’s products are sold at specialty and home improvement stores across the U.S. and Canada, and through a host of higher-end catalogs and online retailers.

Jay Branch, president of The Hammock Source, explains that Perkins’ original vision was not only to create exceptionally designed and manufactured hammocks, but to also provide the utmost in customer service—ensuring every customer is happy with their experience with the company and the products they purchased.

“That vision remains a cornerstone of how the company treats customers today,” Branch says. After operating as Hatteras Hammocks for 26 years, the company became The Hammock Pawleys Island 13-foot polyester Source in 1997 with the purRope Hammock chase of The Original

Pawleys Island Hammock Company, a longstanding hammock entity founded in 1889. Today, The Hammock Source includes several leading hammock product brands, including Hatteras Hammocks, Pawleys Island Hammocks, Nags Head Hammocks, Key West Hammocks, Castaway Hammocks, and The Real Deal Brazil.

According to Branch, the foundation of the company has been rooted in hammocks from the beginning. “Hammocks of every style remain a major portion of sales.” Customers seek out the company’s exceptional hammocks, hammock stands, hammock pillows, hammock swings and stands, and other relaxation accessories.

“Hammocks and our HDPE furniture lines have a frequency of repeat customers, as customers add to their furniture with additional pieces and groups,” Branch says. Designed to withstand the harshest of elements, HDPE lumber is made from recycled milk jugs and provides a great alternative to traditional wood. This material is getting a lot of design attention from The Hammock Source team. And although The Hammock Source’s products last for years, customers frequently buy the hammocks year after year as gifts for Father’s Day, weddings, graduations and other gift-giving occasions.

“One product that we are very excited about is our deep seating porch swing,” Branch says. “We love this item as it continues our legacy of fun products that move. Many people use the word hammock for any suspended swing. And just like hammocks, this swing is a comfortable pendulum.”

And while there are a myriad of hammock copycats on the market, The Hammock Source’s hammocks are made by people with craft skills that show in the details of every product. From its much-celebrated DuraCord Rope Hammock to the Pillowtop Hammock to the Quilted Hammock, the company offers a variety of products to meet the needs of consumers. “Customers feel connected to our brands,” Branch says. “They love that every hammock is made by hand. It is a special feeling to own a product that was handcrafted one at a time.”

And in this day and age of mass-produced everything, customers are seeking the craftsmanship that comes with every hammock produced by the company. In addition, customers want value.

“They expect long-lasting beautiful products,” Branch says. “We have answered those expectations by incorporating modern materials and improved quality while not losing the traditional handcrafted characteristics.”

Indeed, The Hammock Source’s commitment to embracing innovative technologies and materials has resulted in the company’s own unique method for hammock-making—a blend of handcrafted expertise with state-of-the-art manufacturing techniques. The result?

Exceptionally durable, yet beautifully crafted hammock products that grace the backyards, porches and decks of consumers around the world.

One of the biggest trends that Branch sees in the industry is the consumers’ focus on durability. Certainly, outdoor furniture, swings and hammocks are expected to be weather resistant, but expectations are expanding.

“Longer warranties on hammocks and lifetime warranties on our HDPE furniture lines help assure our customers that their expectations are being met,” Branch says.

And while the company continues to focus on making exceptional hammock products, it is also eager to embrace manufacturing strategies that are environmentally sound—something that many consumers find appealing. For example, as part of its focus on “going green,” The Hammock Source now weaves many fabric items from its own all-weather synthetic yarn, DuraCord—but scraps still don’t go to waste. Instead, the pieces are converted into plush batting for outdoor pillows, making for even more durable pillows. And DuraCord, though developed for its consumer-friendly qualities, is manufactured using only a fraction of the energy, and water, as is needed for such common textile synthetics as nylon or polyester.

In addition to its environmental focus, The Hammock Source also makes community involvement a key facet of the company’s mission. “Community involvement is part of our culture. To explain why is so very simple,” Branch says. “Business depends on people, people depend on com-

Pawleys Island Presidential Cotton Rope Hammock

munity. We make donations of products for just about every local fundraiser that we know about. Cash donations are made to many important organizations and causes. And we have Red Cross blood drives annually at our facility. Employees are encouraged and participate in many events such as Relay for Life, Lion’s Club Bowl for the Blind, just to name a few.”

So what does the future hold for the country’s most successful hammock company? In addition to continuing to craft products that exude relaxation excellence, The Hammock Source team engages with new ideas, new innovations, and new people in their quest. And while innovations certainly continue to grace the industry, Branch says one thing is for sure: The new people, products and innovation will serve to ensure a viable marketplace with specialty retailers for years to come.

“Our company has exhibited at the Casual Market for 43 years in a row,” Branch says. “There are new people, new companies and new products every year. Although channels of distribution are changing, we believe in the industry.”

Circle Reader Service No. 45

PATIOANDHEARTHPRODUCTSREPORT.COM 45

product innovation

Indoor/ outdoor fireplace

HighImpact

Stand-alone curve tunnel (decorative hood)

Ortal USA combines contemporary, minimalist style with efficiency and comfort to make fireplaces a favorite among designers.

BY KIMBERLY RODGERS

A

rchitects, designers, builders, and retailers turn to Ortal USA as the premier high-end source when searching for contemporary and distinctive gas fireplaces for their commercial, hospitality, and residential clients. For over 30 years, the Southern California-based manufacturer has earned an outstanding reputation throughout the industry for its wide selection of direct-vent gas hearth solutions featuring lux ury frameless glass designs. Furthermore, all Ortal fireplaces are built using the strictest quality standards while providing unmatched energy efficiency, comfort, and safety.

Ortal USA is well known for striking designs, which project a modern, clean, and sophisticated aesthetic that creates a unique architectural element to any space. Indeed, Ortal fireplaces are noteworthy for having the ability to strike a balance between making a statement while blending seamlessly into a room’s design.

This approach makes Ortal the perfect fit for contemporary settings. Moreover, transitional and traditional styles are also available so that an Ortal fireplace is the perfect complement in any surrounding. “Our unique design signature is modern, so even our traditional units are more transitional due to our frameless clean look,” says Kevin Rantin, vice president of sales and marketing.

Overall, contemporary design in fireplaces is a trend that does not seem to be fading, he adds. The company’s modern units sell particularly well on the West Coast with demand for traditional models

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higher in the eastern part of the country. Ortal offers over 80 models and dozens of media options (log sets, branches, ceramic stones, polished glass, and interior panels) to fit any architectural, design, or style need. Internal, built-in and recessed lighting further enhances the appeal and design element of fireplaces. Certainly, the hallmark of Ortal is the flexibility it offers to help create any desired ambiance.

Fireplace choices include classic front-facing in a multitude of sizes; traditional lines showcasing a fullbody flame; corner units creating a distinctive architectural element; three-sided units allowing a clear view of the flame from multiple focal points; space creators that provide a visually stunning way to separate living spaces; and tunnel units encased in a wall or column, giving flame visibility on both sides.

Indoor/outdoor fireplaces and Stand Alone models are available, too. In fact, Rant in notes, the demand for Stand Alone models is increasing. “This category will be extended next year with some new and exciting innovations to come.”

At HPBExpo 2020, Ortal USA will introduce a new approach to the flame. The company takes great pride in its well-defined, natural-looking flame pattern. “As such, we decided to develop a unique-looking burner that allows the flame to come out from the l ogs,” Rantin says. “It’s a simple explanation for a very big idea and something that must be seen in order to admire.” The company has also developed unique solutions to allow consumers to control heat output in more versatile ways.

SIGNATURE STATEMENT Rantin foresees the minimalist design element—the mark of Ortal fireplaces—continuing to grow in popularity. “We follow global design trends and stay close to our signature statement as we develop new products.” In the future, he adds, the company will offer more interpretations on modern design, such as uniquely shaped Stand Alone units and more options for interior design media.

Ortal’s designs and its flexibility to fit into any architectural element makes it a natural choice for architects, designers, and builders. “At Ortal, we help them bring their dreams and visions to life,” Rantin says. To that end, the company provides strong support to the design community. This starts with supplying professionals all the necessary digital tools to begin specification plans from their desktop computer. “In 2019, we introduced even more content to simplify the design process for architects and designers.”

This online support (www.ortalheat.com) includes a project-planning checklist, CAD drawings and specifications for each type of fireplace, continued on page 80

Circle Reader Service No. 47

corporate profile

Avalon deep seating

WelcomeResysta

With an amazing wood look and feel, Agio’s latest offering features an environmentally sustainable material under its Apricity brand. BY KIMBERLY RODGERS

Industry leader Agio, USA continues to bring exciting innovations to the casual industry with its upcoming full-scale launch of products made with Resysta—an environmentally sustainable material that duplicates the look and feel of real wood. Agio has creatively incorporated this amazing product in a range of casual furniture and accessories. Initially introduced at the 2019 Las Vegas M arket, a wider launch of Agio products using Resysta made a significant impact at the 2019 Casual Market Chicago.

“The reception Resysta received from retailers was fantastic,” says Mike Gaylord, vice president of sales. “We felt confident going into the show, but it really did go over better than even I had anticipated.” Show attendees saw applications of Resysta in not only patio furniture collections,

Avalon dining

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but also in outdoor accessories such as mirrors, clocks, pergolas, planters, and occasional tables.

In fact, the biggest star of the show might have been a pergola Agio developed from Resysta, notes Doug Peppler, executive vice president. “It really opened people’s eyes to the potential of the material and gave a small hint of its possibilities for many outdoor uses.” Under its Apricity brand featuring Resysta, the Avalon and Potomac collections were each well received, and the company is in full production mode on both.

“I would describe Avalon as having a contemporary, midcentury-modern feel with clean lines, and lighter colors. Its benefits are really twofold: sustainability and excellence in design,” Gaylord says. The wide-ranging Potomac collection can be best described as an updated version of the

company’s popular Davenport line. It includes deep seating, bar height, firepit dining, and extension dining. Retailers are also excited about the Addison. Initially introduced as a firepit chat group, Addison will be expanded into a full collection for 2020.

The primary component in Resysta is rice husks, an already abundant byproduct in rice farming that often goes to waste. The remaining ingredients are common salt and mineral oil, making Resysta one of the most responsibly sourced materials available today. “It’s 100% renewable, reusable, and recyclable. These are three huge advantages when compared to other environmentally friendly products currently on the market,” Gaylord says. In 2018, Resysta International GmbH (Munich, Germany) was recognized with the Green Product Award in the archit ecture category.

Beyond its minimal impact on the environment, Resysta offers the look and warmth of real wood without some of its downsides such as rot, splinters, fungus, and termite infestation. Because Resysta does not absorb moisture, it will not turn gray over time or weather like wood. The easy-to-care, yet highly durable, material is also resistant to UV rays, offers weather/water resistance, and is impervious to cracks.

Since the material can also stand up to salt and chlorine water, it is perfect for use in furniture around beaches and pools. “I believe a key point for the consumer and a valuable sales factor for the retailer is that Resysta is basically maintenance free,” Peppler says. “It’s a substitute for wood that is actually far more durable than wood.”

Invented over two decades ago, Resy sta first made inroads in Europe where it is used regularly

in decking, siding, and wall cladding (a decorative wall cover). Distribution grew overseas and, in 2011, a North American base was established in Southern California. Agio recognized the benefit of the composition for the casual industry and invested in manufacturing and infrastructure to produce products using Resysta. “Since we introduced the material last year, we have been working hard at getting the innovations just right for 2020,” Gaylord says. “This will be apparent with the new collection introductions.”

Agio introduced Apricity Outdoor in 2018 as an entity manufactured directly for specialty retailers. The brand gives dealers the opportunity to offer consumers an upper-tier quality option featuring higher-end designs under the umbrella of Agio, a recognized and respected leader in the industry. “Apricity has clearly met our expectations,” Gaylord says. “We were not looking to change the world with the brand but instead wanted to revise our roots and get back to producing more elevated looks.” He adds, “Most

people will always know us as Agio and certainly we are always going to be Agio—it is our foundation.”

The introductions of the Oak Grove, Glenwood, Trenton, and Lake House collections helped return the elevated look and feel to the overall Agio brand, Gaylord notes. And the company plans to take Apricity to even greater heights. “We will continue to strive and move forward into much better products, designs, and materials—which will include materials like Resysta,” he says.

Peppler sees the Apricity brand as an evolution. “Our mission is to take this part of our business to a higherend product line.”

DEALER COLLABORATION Two years ago at the January Las Vegas Market, Agio made the unprecedented move to preview collections for the following season. This early look, Gaylord says, is critical to the success and future of the industry.

“It gives us a venue to collaborate with our dealers in the design process. This

partnership with retailers is essential to place the right product on their showroom floors.”

He believes the business model of manufacturers solely making the decisions about product designs and features is no longer an ideal one for the industry. “Now we can incorporate input from dealers throughout the country and gain their helpful insight.”

This process is about having the ability to gain a consensus through collaboration, Peppler explains. It has also been fantastic in developing product. “In fact, the conversations we have in January have helped us to generate new products that have not yet been launched.” The early look also gives Agio the ability to make changes and pivot in another direction, if necessary, he adds.

In addition to product collaboration with dealers, Agio continues to look for other ways to work with retail partners to better serve their needs.

One such area is product shipment.

“We recognize that the containerdirect method of ordering in July,

shipping in January, and billing in May is not the way of the future,” Gaylord says. The company is actively exploring other ways to run its logistics other than the traditional import method. Agio is eager to listen to ideas or suggestions. “If anyone thinks they can help us create a better shipping method, we are open to having a discussion,” he says.

While the majority of product is stocked in China, Agio is wo rking on developing a quick-ship program or providing domestic warehousing in the United States. “We need to be diligent with our decisions, but we are open to any and all conversations of different ways on we can accomplish this,” Peppler says.

The company is also taking steps to put itself in a good position when tariffs are eventually reduced or eliminated. Agio completed 100% of its projections in M ay 2019 with product built over the summer. Gaylord adds, “We are ready for post-tariff shipments so when they are rolled back, we will be ready.”

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insight • sunvilla

Malibu deep seating

bold brands Continuing its commitment

to creating and producing high-quality outdoor products to enhance its customers’ daily lives, SunVilla added two new brands in the past year, as well as its Portica brand. “We’ve had quite a bit going on over the past year,” says Christy Peterson, national sales manager for Portica by SunVilla.

SunVilla (City of Commerce, California) now offers its direct import Royal Garden brand, which focuses on delivering the utmost value possible in each of its

diverse offerings of dining sets, seating sets, and umbrellas. Royal Shade, the company’s new umbrella solution, offers customers more shade options to improve their outdoor living experience with eye-catching styles. Both brands are at the Merchandise Mart in Chicago, along with the Portica brand. “We are really excited about how well both of these brands have been received,” Peterson says. “Our Portica brand has been relocated to the 15th

Laurel deep seating

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SunVilla stands out from the crowd by offering alluring designs at affordable prices.

floor at the Mart, which was a great move and helped get many new customers into our doors.”

Royal Garden, released in 2019, is a diverse collection that includes more than 100 easy-to-assemble furniture products and accessories with many fabric options to create a customized look. Whether someone is looking for an individual piece of furniture or a 10-piece set, Royal Garden delivers with its numerous collections. The Willow Spring 4piece patio conversation seating set with handwoven resin cashmere wicker is completed with all-weather cushions. The Becket 10-piece Aluminum Woven Patio Sectional boasts fully welded, rust-free aluminum frames wrapped in handwoven resin wicker. A wide range of umbrellas such as its 11’ Aluminum/Steel Offset Sunbrella umbrella provides shade to a large area and features all-weather Sunbrella fabric that is renowned for its ability to repel water and increased durability.

Portica offers many popular collections, including a variety of firepit offerings in different shapes and its

BY CHERISE FORNO

sizes such as the rectangle firepit dining table available in Faux Wood Fire, Slat Fire, and Embossed Wood Grain Slat Fire.

As SunVilla has experienced rapid growth, Peterson notes that the company has maintained its core values.

“We have stayed true to our goals of having high-quality furniture at a middle price point while keeping things simple for the retailer,” she says. “I remember the growth we’ve seen, adjustments to our processes, plus the addition of many customers, and realize how much progress we’ve seen.”

Accompanying the growing popularity of these new product offerings, Laurel remains a flagship product that SunVilla has expanded to meet customer demand. The intricate pieces in this collection evoke a classic style of Ancient Rome. “Laurel continues to be our best-selling collection overall,” Peterson says. “Because of that, we’ve added pieces to the collection, which then helps it continue to sell and grow.”

Peterson explains that Laurel stands apart for many reasons, including its superior value combined with continued on page 81

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insight • kingsman

CoolFire Building on its reputation

of being on the forefront of innovation in the hearth industry, Kingsman Fireplaces (Winnipeg, Manitoba) is introducing fireplaces that are both on-trend and eyecatching. Dave Ivey, national sales manager for Kingsman Fireplaces, explains that the company noticed a high demand for linear products, as well as cool-wall fireplaces in a variety of sizes and st yles. “The demand for linear has been huge,” Ivey says.

“They have been very well received.”

Kingsman’s Serene 60 is a linear direct-vent gas fireplace that features cool-touch technology. The 60-inch fireplace was released following the 48-inch but is now driving sales for the smaller fireplace. “The trend now is cool-wall,” Ivey says. “I never knew I would be looking at ways to reduce heat output.”

Ivey exp lains that many cool-wall fireplaces are installed into new homes, offices, and hotels partly because insulation and the efficiency of modern buildings has improved to where homeowners do not rely on powerful fireplaces for heat.

Changing regulations and personal tastes have also evolved in recent years. “People want the flame effect without the heat,” Ivey says. “It’s made a demand for a cool-wall or cool-bl ast system.”

The new linear cool-blast Enclave 60, from Marquis, is designed to fit a single side, corner or Bay Peninsula, making it ideal for any space. The 48inch Enclave was released in 2018, and a larger size is planned to be released in early 2020. “Our original plan was for a 48-inch and 60-inch wall fireplace and a 72-inch that we are working on right now,” Ivey says.

Another new release for Kingsman is the Titan, which has the traditional look of a wood stove, but the ease of use that comes with a direct-vent gas stove. No power is sacrificed with the smaller stature of the Titan, delivering 28,000 BTU. “There’s always been a trend where people want the convenience and ease of flipping a switch instead of chopping wood and cleaning,” Ivey says. “It has the design of a wood stove, but it’s very powerful.”

The development of the Titan reflects the industry’s move toward gas fireplaces and stoves. The current and upcoming product line offered by Kingsman boasts numerous products to adequately meet the changing habits of its customers. “We’re seeing a resurgence of gas fireplaces,” Ivey says.

Apart from the positive reception for Kingsman’s new products, there are several collections that remain extremely popular, such as Marquis’

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Enclave 60

Kingsman Fireplaces stays on top of consumer trends by offering the latest linear and cool-wall fireplaces.

BY CHERISE FORNO

Bentley series. “Our Bentley series is really our flagship product,” Ivey says. “These have really been our best-sellers. They have big, robust flames on them with smaller BTUs.” He adds that the value of the Bentley is unprecedented and its numerous options are very attractive to dealers because the same fireplace can look contemporary or classic, depending on which media options are selected by the consumer, such as traditional driftwood logs or contemporary can-

Serene 60

nonballs or decorative glass.

“From a dealer’s point of view, he can stock one Bentley and provide a wide variety of looks to customers,” Ivey says. The Bentley is available in 39, 42 and 48 inches, but Kingsman is working to expand these options. “We are looking at a smaller Bentley, so we can keep the success of that line going.” continued on page 81

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last word

Sunbrella's Dimension collection introduces nine new exciting and distinctive patterns

Sunbrella is kicking off 2020

with a fresh perspective. This year, the powerhouse brand celebrates 59 years of best-in-class performance in the outdoor fabrics space. Its new chief marketing officer, Steve Pawl, is helping build on the strengths that Sunbrella is known for in the marketplace. “I’m proud to be a part of a great brand that consumers feel so strongly about. Retail is a tough business and Sunbrella ultimately wants to help specialty dealers attract shoppers, close sales and satisfy consumers.”

Sunbrella recently launched its Unconditional ad campaign starting in the indoor upholstery market.

“We’re excited to be extending this super-engaging campaign to outdoor this year. Its premise is that when you buy Sunbrella, you’re buying more than fabric—you are buying peace of mind so you can enjoy the moment,” Pawl says. “Whether it’s with kids, pets, family, friends or neighbors (who may spill things now and then) people can relax knowing that their furniture will always look and perform as it should.” The campaign will launch in February.

The brand continues its product leadership with some exciting new

tactile textiles The latest designs from iconic Sunbrella feature soft textures and contrasting colors and patterns.

product designs and collections for the coming seasons, starting with Sunbrella Sling with Flex Technology. I t feaBY SHARON SANDERS tures an extrusion-coated yarn that is engineered with patented technology that allows for standout stretch and recovery in ALL ABOUT sling fabrics, along with the performTEXTURE “One of the big headlines this ance, color retention, durability, and year is texture,” Pawl says. cleanability that the brand is known “Color is important—grays, for in the industry. greens and blues—but texture For 2020, Sunbrella has once again really seems to be the thing collaborated with internationally that’s getting people excited. acclaimed designer Richard Frinier to It’s all part of the trend of introduce Network, a fabric collection inspired by social media and digital extending indoors into the technologies played out in patterns outdoors. There are so many and textures with names including rich textures inside the home Code, Hashtag, Online, DotCom, on furniture, wall coverings Algorithm, Vector, Metrics, and and décor, and Sunbrella is mimicking them in the outWiFi. “It’s masterful, like everything door environment. People can he does,” Pawl says. easily blur the line between the two The company is also looking forwith textures and colors.” ward to its creative partnership with The other trend that’s gaining Gloster, which will feature a momentum is contrast. “Whether it’s Sunbrella mix of unique, luxury fabcontrasting colors, textures or patrics that give consumers the ability terns—smooth with rough, matte to create the personalized look they want for their patios and backyards. with shiny, black with white—we con-

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tinue to see it building in the outdoor space as well.” Pawl adds that it all stems from the idea of people wanting to create and curate their own individual environments and express themselves in an authentic way.

“People don’t like to be pigeonholed

into just one thing. They want to show that contrast in their lives in the way they decorate. They are getting into an emotional state where they want to create their own vision and portray that to others.”

There are many ways Sunbrella is bringing visual and textile interest to market in a curated way. Sunbrella’s Dimension collection, which hits retail the first part of this year, features over 60 SKUs in a combination of plains and jacquards. “There are many interesting color combinations, new weave structures and different yarn rotations. We’ve received positive feedback from people we’ve already shared the collection with and are eager to see it come off the drawing board and onto the selling floor.”

In addition to the new 2020 fabric introductions, tried-and-true products like Sunbrella canvas continue to sell on showroom floors. By keeping the classic designs fresh with new colors and patterns, they stay on-trend and are relevant year after year. “The beauty of our development model is that we will continue to double down and invest in what’s working, as well as bring new things to market.”

Since Sunbrella has such a broad port-

folio, it’s able to introduce a number of options in the marketplace to see what consumers and its trade partners are responding to, and then build on that momentum by stepping out with different colorways and variations on a theme.

Beyond fabric, people look to many different sources for trends. For example, Pantone announced its Color of the Year for 2020, Classic Blue, which is described as a dependable and stable foundation for a new era ahead.

According to Greg Voorhis, Sunbrella’s executive design director, “This idea can be extended into the home with inspiration from a variety of coordinating Sunbrella fabrics like ResonateAtlantis from our Dimension Collection and Authentic-Indigo from our Sunbrella Pure Collection.”

RAISING THE BAR Specialty retailers enjoy the benefits as Sunbrella continues to raise the bar for performance fabrics by delivering and exceeding consumers’ expectations.

“When someone buys Sunbrella, they’re buying a look and performance that is going to last. They are getting comfort, colors, styles and textures that are going

to be around season after season,” Pawl says. “People talk, and we all know word of mouth is very important, so that’s been a huge part of our success.”

Aftercare is another part of the Sunbrella story that retailers can share with customers. While the brand is known for its cleanability, there are some situations when extra attention may be necessary. “A lesser-known fact is that Sunbrella has a care team that’s available to answer phone calls from customers who have a mess or spill that they aren’t having success cleaning on their own,” he says. “If the issue can’t be solved over the phone, we have trained experts who will descend on the customer’s home and furniture to take care of it for them.”

There’s a stand-by-the-brand promise that Sunbrella has had for years, and retailers, consumers, and trade and manufacturing partners have come to rely on it, Pawl notes. “If Sunbrella makes a commitment, we are going to live up to and exceed that commitment.

In today’s busy world, people want to do business with brands they can trust to deliver results.”

As outdoor furniture continues its rise in popularity, Sunbrella is constant-

Sunbrella Sling with Flex Technology

Dimension collection

ly thinking of ways to inn ovate and create better performance fabrics. “At its heart, the people of Sunbrella are creators,” Pawl explains. “It’s such an exciting place and team to be a part of because we never rest on our laurels.

We’re going to continue to embrace that spirit as we bring out new patterns, textures and designs that inspire and excite our partners and consumers. We are not in this business just for ourselves. We want to continue building a brand that helps strengthen and move the industry forward as a whole.”

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what’s new

6

Hot Products to Sell Now Agio

Apricity’s elevated new collections shine in part due to their inclusion of new designs and the very latest in materials in the industry. The Avalon collection includes Resysta, the revolutionary new material that is transforming what’s next in outdoor. Stronger than wood, and fade and splinter resistant, Resysta gives Avalon the warm, welcoming appeal of real wood, but in a material that offers years of beauty, comfort and durability to consumers who live for outdoor entertaining in style. Contact: (888) 997-7623 or www.apricityoutdoor.com.

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Dimplex Bull Outdoor Products The new Bull Slide in Single Side Burner is a great addition for your outdoor kitchen and is perfect for heating up or sautéing your favorite sauce or side dish. Constructed of high quality 304 stainless steel, the Bull Single Side Burner puts out an impressive 26,000 BTU and can rapidly boil water.

The cast brass burner and stainless steel cover will keep the Bull Slide in Single Side Burner looking great for many barbecue seasons. Coming Spring 2020. Contact: (800) 521-2855 or www.bullbbq.com.

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Quickly transform design ideas into reality with the easy-to-install linear Opti-myst 60-inch Builtin Electric Firebox. Patented technology creates the illusion of 3-dimensional flame and smoke and a discrete heater offers 5,000 BTU of heat.

Versatile options include one- or two-sided installation and a variety of flame bed options. Contact: (800) 668-6663 or www.dimplex.com.

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Empire Comfort Systems Rushmore’s product lineup is growing!

Combining a see-through unit with TruFlame technology allows the most realistic flame to be enjoyed in two rooms of any home. The Rushmore 40 See-Through features a dual burner that creates a lively fire, InvisiMesh that provides a crystalclear 40-inch viewing area, and an optional stainless steel outdoor kit that can add comfort to any outdoor seating area. Contact your sales representative today for more information.

Contact: (800) 851-3153 or www.whitemountainhearth.com.

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The Outdoor GreatRoom Company

Olympia Chimney

Crystal Fire Plus burners and burner inserts are made from commercialgrade 304 stainless steel. They have a higher BTU capacity and upgraded burner construction for a brighter, taller, fuller, more yellow flame.

The pan burner design produces a more natural-looking flame. Raised and extruded burner ports protect the burner from rain or water. UL and ULC Listed to ANSI Z21.97-2017/CSA 2.41-2017 standard.

Contact: (866) 303-4028 or www.outdoorrooms.com.

The Ventis Class-A All-Fuel Chimney System is manufactured by Olympia Chimney & Venting and is constructed from stainless steel inner and outer wall pipe. Ventis Class-A is a UL-listed system and is the only Class-A system to feature a forever warranty. Contact: (800) 569-1425 or www.copperfield.com.

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WE HAVE A VENTIS SOLUTION FOR EVERY VENTING APPLICATION! ®

STOVE PIPE

CLASS-A PELLET VENT

DIRECT VENT

POWDER COATING

VISIT US AT THE

HPBEXPO

AVAILABLE IN 10 MODERN COLORS TO COMPLEMENT ANY HOME AESTHETIC!

BOOTH #449

Note: Powder Coating available on all chimney caps and chase covers, as well as Ventis Class-A, Ventis Direct Vent, and Ventis Direct Vent Pellet Chimney systems.

NOW AVAILABLE THROUGH COPPERFIELD!

Call 1-800-569-1425 or visit WWW.COPPERFIELD.COM TECHNICAL & OTHER NEEDS CALL: 1-844-814-3002 SCRANTON, PA

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Product Profiles Sicuro Wicker Cushion Storage Box

The Sicuro Wicker Cushion Storage Box by Alfresco Home features a strong aluminum frame combined with water-resistant protection cover, raised mesh bottom, stainless steel accents and hydraulic hinges. All of these practical elements, combined with a 3 MM woven wicker, makes this quite sleek. Sicuro is brought to you at the right value and is always in stock at Alfresco Home. Contact: (610) 705-8808 or www.alfrescohome.com.

The ambiance of real flames, the warming comfort of a natural fire, and the convenience of merely plugging it into a wall outlet are just some of the benefits gained with these electric fireplaces. All units come with a remote and media options that enable the perfect customized setting for any space. Contact: (877) 850-9458 or www.amantii.com.

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Mendota FV48 FullView Landscape Fireplace

The new FV48 joins Mendota’s full line of landscape fireplaces, which includes the FV36 and FV42. Its traditional landscape shape is always in style and can be customized any way you want. Spanning a full 48 inches, customers can’t help but soak up the warmth when they kick back and relax in front of this grand fireplace. It presents a unique, wide-angle perspective that opens the view to all sides of the fire—up to 160 degrees.

Contact: (800) 553-5422 or www.mendotahearth.com.

Traditional 44 from Amantii

Ecofan AirMax DUO – Model 814

Introducing the evolution of the Ecofan.

The AirMax DUO offers the highest performance of any Ecofan—the first fan proven to deliver over 200 CFM! As with our traditional line of Ecofans, the 814 AirMax DUO uses thermoelectric technology to convert a temperature difference into electricity. The dual heat sink and module design put this fan in a class of its own, delivering top performance in wood heat circulation. Patent-pending. Want to become an Ecofan dealer?

Contact: (800) 567-3556, contactus@caframo.com, or www.caframo.com.

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Louisiana Grills 7 Series Vertical Smoker

Potomac Bar Height Firepit Dining

Agio continues to take outdoor dining to new levels—new heights and new lights. The Potomac Bar Height Firepit Dining collection brings together an elevated, comfortable dining experience with the added ambiance of a trendsetting firepit. Built to stand the test of time, the rust-free frames and UV-resistant wicker will add beauty and interest to any outdoor setting. Contact: (888) 997-7623 or www.agio-usa.com.

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The Louisiana Grills 7 Series Wood Pellet Vertical Smoker is taking world-class smoking to an all-new level. With more than 1,900 sq. in. of cooking space, you can infuse every meal with the wood-fired aroma of all-natural, hardwood pellets. Experience round-theclock smoking for up to 35 hours with premium features like the 55-lb. hopper, temperature tracking meat probe, extra-large view window, and dial-in digital control board. Contact: (877) 972-2474 or www.louisiana-grills.com.

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product profiles Big Green Egg Modular Nest System

Build your outdoor kitchen one step at a time with the new Big Green Egg Modular Nest system. Start with an EGG frame, then add to your custom EGG display with an Expansion Frame or a watertight Expansion Cabinet, along with your choice of beautiful and functional Acacia wood, distressed Acacia or stainless steel inserts.

Contact: (770) 938-9394 or www.biggreenegg.com.

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Bull Double Drawer Outdoor Rated Refrigerator

Bring a touch of modern style and highend kitchen design to your outdoor space with the Bull Premium 2-Drawer Refrigerator. Perfect for keeping raw ingredients cool until grilling, this unit offers a robust amount of storage divided into two large drawers. Featuring durable 304 stainless steel construction, rated for outdoor use, this appliance is built to stand up to the elements regardless of the season. The Bull Premium 2-Drawer Refrigerator is a needed addition to the grilling and outdoor entertainer. Coming Spring 2020. Contact: (800) 521-2855 or www.bullbbq.com.

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Weathered Concrete Revillusion 30-inch Electric Firebox

Perfect for modern spaces, this understated concrete firebox interior contrasts the incredibly lifelike flames. Versatile flame and lighting controls let users customize their experience. Options include realistic Birch, Fresh Cut and Hardwood log sets. Direct wire 120V or 240V installation for maximum heat output 8,800 BTU. Contact: (800) 6686663 or www.dimplex.com.

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Ultimate 5 Gas Logs

The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainless-steel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches.

Contact: (888) 295-5647 or www.eiklorflames.com.

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Adjustable LED Lighting

Archway Series Wood Inserts

The Archway series is a line of wood-burning inserts all meeting EPA 2020 standards. Archway series inserts feature a standard blower, simple one-lever control, and an air-wash system to allow for easy operation and maintenance.

Multiple sizes and style options are offered. Become an Empire Stove Dealer today! Contact: (800) 851-3153 or www.empirestove.com.

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Enhance your Urbana fireplace’s sleek modern aesthetic with adjustable LED lighting. Color, brightness, and transition effects can be configured with a supplied remote. On its own or combined with a log set, adjustable LED lighting is just another strong benefit of Urbana luxury fireplaces.

Contact: (250) 652-6080 or www.urbanafireplaces.com.

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product profiles Outdoor Kitchen Islands by Gensun

Landscape Pro Slim

Landscape Pro features the most cutting-edge flame and technology in electric fireplaces. It’s conveniently designed for a 2x6 wall with no frame, making the installation completely clean. Features include unlimited flame colors using high intensity multi-color lighting, a Wi-Fi app, Independent Flame colors, media bed colors and downlighting. Contact: (602) 2689353 or www.modernflames.com.

Gensun’s 12 popular pre-designed islands are now warehoused in a variety of finishes, including new scratch-resistant embellished finishes for the countertop. They have a lifetime structural warranty and ship in 1 week. Gensun’s pre-designed islands come complete with PGS appliances or you can choose your own appliances from the many different brands that Gensun accommodates. Contact: (866) 9644468 or www.gensuncasual.com.

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Mendota LED Floor Light Kit

Customers don’t even have to be burning a fire to enjoy their fireplaces when they have an LED floor light from Mendota. It puts 16 million brilliant shades of color at the user’s command. This optional kit can be installed quickly and economically to give more customers access to a new dimension of Mendota beauty—with or without flames. When combined with Mendota panoramic reflective liners, customers can achieve a wide variety of subtle or dramatic lighting effects. Contact: (800) 553-5422 or www.mendotahearth.com.

Big Green Egg EGGspander Rack System

When you are cooking several different foods at once, or when preparing meals for a crowd, the Big Green Egg EGGspander easily configures for multi-tier and multi-zone direct and indirect cooking. The rack also flips over for direct “Cowboy Style” steaks. Contact: (770) 938-9394 or www.biggreenegg.com.

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Kalea Bay

Make a modern statement with the all-new Kalea Bay LED and Non-LED outdoor linear gas fireplace. Designed with a clean and contemporary style, the Kalea Bay doesn’t require a chimney or venting, making it an ideal product for quick and efficient framing and finishing.

Contact: (800) 966-8126 or www.summersetgrills.com.

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TRV-60 XT XL from Amantii

This model combines modern technology with classic fireplace features.

Enjoy the magnificent flames even when the heat is off for ambiance every season. Breathe new life into any space with a classic yet modern electric fireplace. Contact: (877) 850-9458 or www.amantii.com.

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product profiles U50 Gas Fireplace

The TRL Power Burner is the perfect addition to your outdoor kitchen, offering a high-BTU experience that gives you more variety in your backyard grilling menu. Finish cooking, sauces, and boils are all made possible—it even boasts a removable center grate to easily fit your wok. Contact: (800) 966-8126 or www.summersetgrills.com.

The Urbana U50 sports an impressive variety of options including three liners, two log styles, a rock set, and adjustable color LED lighting.

With so many options, and multiple install configurations, the U50 is the perfect unit to help hearth customers jump into three-dimensional space. Contact: (250) 652-6080 or www.urbanafireplaces.com.

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TRL Power Burner

Canyon Timbers

Hargrove’s Canyon Timbers is the newest addition to the Radiant Heat gas-log series. Canyon Timbers features a striking look, with deep bark texture and detailed char areas. Flames work through all areas of the log stack, making it resemble a roaring campfire.

Canyon Timbers is available in 21- to 36-inch sizes. It offers a mature fire, with open viewing areas for its flames and ember bed. See-through models are available. Contact: (800) 725-4166 or www.hargrovegaslogs.com.

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Golden Blount

Golden Blount has added a 96-inch-wide model to its line of “open front” linear gas fireplaces. They now come in four sizes: 42, 60, 72, and 96 inches. You’ll have no hot, dirty glass to worry about and you’ll enjoy limitless design options with extremely competitive pricing. Come see Golden Blount in Booth #1413 at HPBExpo. Contact: (800) 833-1139 or www.goldenblountinc.com.

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Passion Glass Candle

The Passion Glass Candle burns vividly brilliant flames that are cleanburning and wind-resistant, powered by Lovinflame’s patented stainless steel wick and water-soluble, non-toxic Lovinflame fuel. The candle features a self-cooling system that allows the air to circulate, creating beautifully shaped flames. There is a total wick burn time of more than 2,000 hours. The candle can also be used with the candle stand for additional decor and design uses. Contact: (909) 781-8462, www.lovinflame.com, or hello@lovinflame.com.

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Memphis Wood Fire Grills

Memphis redefines pellet grilling by combining the great flavor of woodfire cooking with the ease and versatility of a full-service indoor kitchen.

Expert engineering and precision temperature control (up to 700°) mean superior smoking, searing, roasting, and baking. Carts and built-ins are available. Contact: (888) 883-2260 or www.memphisgrills.com.

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product profiles Gensun’s New Treviso Collection

True to its transitional style, the Treviso collection focuses on the delicate interplay and impeccable transitions between its lines and materials. The hallmark of Treviso is how the elegant back casting flows effortlessly from aluminum to wicker, creating a comfortable, formfitting back contour. The combination of these beautiful transitions and thoughtful use of materials makes Treviso an elegant choice for any space. Contact: (866) 964-4468 or www.gensuncasual.com.

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Titan Free-Standing Direct Vent Stove

The powerful Titan free-standing direct vent stove from the Marquis collection provides sealed combustion where it draws outside air for combustion. This model can be vented either horizontally or vertically and is available in natural gas at 28,500 BTU and propane at 26,000 BTU. Contact: (855) 593-3304 or www.marquisfireplaces.net.

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Lovinflame Tabletop Firepit

Lovinflame tabletop firepits are free-standing and portable, allowing you to enjoy clean-burning, windresistant, and odorless flames indoors or outdoors. The technology is powered by Lovinflame’s proprietary stainless steel wick and non-toxic, water-soluble, and ethanol-free fuel, which minimizes emissions, flare-ups, and risks associated with fuel spills. Contact: (909) 781-8462, www.lovinflame.com, or hello@lovinflame.com.

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Absolute Black

Absolute Black is a well-priced premium black granite fireplace facing from MLW Stone.

Rich and luxurious, this durable material is available in the company’s three standard sizes. A strong and resilient surface makes it highly resistant to scratches. This ultra-polished granite lends itself to both contemporary and traditional styles. Contact: (800) 477-7665 or www.mlwstone.com.

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SUNGLO A270 Patio Heater

Golden Blount

Golden Blount’s contemporary Alpine linear burners come in many lengths, from 24-72 inches, with custom sizes also available. These beautiful burners come as “match-lit” or with electronic ignition and are offered in eight powder-coated finishes. Come see Golden Blount in Booth #1413 at HPBExpo.

Contact: (800) 833-1139 or www.goldenblountinc.com.

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The SUNGLO model A270 portable propane heater is ideal for open patio designs. The 8-foot heater requires no electrical power. The battery operated DSI pilot ignition makes lighting the pilot easy. The post and cylinder cover are available in black or copper vein powder-coat finishes or 304 stainless steel.

Contact: (888) 317-5255 or www.infradyne.com.

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product profiles Allusion Platinum

The SimpliFire Allusion Platinum electric fireplace series ushers in unparalleled warmth and coziness to any space—without the need for gas lines or venting. With an impressive viewing area and minimal frame, the Allusion Platinum installs flush in a 2x6’ wall for a clean, sleek look. Best of all, you can safely place a TV or artwork directly above the fireplace. It’s the perfect solution for areas where a traditional fireplace cannot easily be installed.

Contact: (888) 427-3973 or www.heatnglo.com.

Landscape Pro Multi

The most versatile electric fireplace on the market, offering more than 12 installation opportunities all in the box. Allowing for single-sided, corner and bay installations, the Landscape Pro features the new Hybrid FX flame technology that delivers a new unique and improved flame pattern. It also includes Independent Flame colors, media bed colors and downlighting to create the ultimate electric fireplace experience. Contact: (602) 268-9353 or www.modernflames.com.

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Memphis Wood Fire Grills

Memphis redefines pellet grilling by combining the great flavor of wood-fire cooking with the ease and versatility of a fullservice indoor kitchen complete with coordinating doors and drawers. Expert engineering and precision temperature control (up to 700°) mean superior smoking, searing, roasting and baking. Contact: (888) 883-2260 or www.memphisgrills.com.

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Silver Pearl

Silver Pearl is MLW Stone’s newest fireplace facing. This granite is available in the company’s three standard sizes. The nature of the material lends itself to durability and resilience. The neutral colorway and unique leathered finish will coordinate with a multitude of design styles and home trends.

Contact: (800) 477-7665 or www.mlwstone.com.

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Custom Shelves from Ironhaus Home

Ironhaus Home Shelves bring the iconic Ironhaus look to handcrafted steel shelves. The shelves make great mantels above any fireplace, but they can also be used throughout your home. Available in 2-inch and 6-inch heights and several widths, you can choose from several designs and finishes to match any décor throughout your home.

Contact: (866) 880-0900 or www.ironhaus.com.

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FRANCESCA

The best-selling FRANCESCA by Ravelli features a heavy-duty cast-iron firepot, which can handle the constant heating of a pellet fire at a very high temperature. This model has a functional and easily accessible ash pan to collect the burned-out ash; the presence of a stainless steel heat exchanger means increased fire resistance and reduced wear. FRANCESCA has a combustion chamber made of FIREX 600, a vermiculite-based material developed by Ravelli after long and extensive research. FIREX 600 keeps all the heat where it matters, improving combustion quality and keeping the firebox free from combustion residues via a process of pyrolysis. FIREX 600 combustion chamber linings give Ravelli pellet stoves an incredible efficiency unique in the U.S. market. It takes about 5 minutes of exposure to an oxyacetylene flame before the FIREX 600 block even begins to show signs of damage. Damage is only visible on the side exposed to the flame, with no sign of overheating on the other side. The block is still whole and perfectly functional. Ravelli’s FIREX 600 has been examined by the National Institute of Occupational Health, Denmark, and is certified free from asbestos and quartz fibers. Contact: (781) 569-4933 or http://usa.ravelligroup.it/.

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Denali Brew Gas Firepit Table

The Denali Brew Gas Firepit Table is the ultimate cozy focal point for making memories. The Sienna Suede ultracompact top complements the unique corrugated galvanized metal base. Mocha-stained wood frames the firepit table for a complete wow factor. The 12”x42” Crystal Fire burner is UL-listed for safety and quality. Other features: Burner cover storage clips and bottle opener on base.

Contact: (866) 303-4028 or www.outdoorrooms.com.

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Mont Alpi Supreme 4 Burner Cart in Black Stainless Steel – S-470

Designed to withstand frequent use in settings such as resorts or condominiums, Fire Magic Choice Multi-User grills feature durable materials, reliable controls and low-cost operation. Available in built-in models (three sizes) or post mount units, the grills include a turn-to-light ignition (no power required, no batteries to change), anti-theft knobs and cooking grids, and a one-hour automatic shut-off timer. Versions with special features for individuals with disabilities are also offered.

As with all Fire Magic grills, the Choice Multi-User collection boasts patented Diamond Sear Cooking grids, offering superior grilling performance. Contact: (800) 332-3973 or www.firemagicgrills.com.

The new Mont Alpi black stainless steel cart is a game changer. Constructed with sturdy 304 grade stainless steel, the Carts come standard with a heavy-duty rotisserie kit, rear and side burners, lights, and weather cover. The beautiful white granite front and side shelves stand out from the crowd.

The grill retails from $1,499.

Contact: (949) 207-9595 or www.montalpionline.com.

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Fire Magic Choice Multi-User Grill Collection

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product profiles Vittoria V

Vittoria V by Ravelli is an elegant stove with modern design, made of a cast iron top and front, with ceramic sides and a frontal fan to distribute warm air. The stove is characterized by a self-cleaning firepot that increases heat efficiency, helps reduce pellet consumption and minimizes the need for maintenance. A practical and convenient touch remote allows you to adjust temperature and power as required. Moreover, it helps to perform the stove programming while laying comfortably on the sofa. This product has a functional and easily accessible ash pan to collect all the burned-out ash; the presence of a stainless steel heat exchanger means increased fire resistance and reduced wear. All Ravelli products have a combustion chamber made of FIREX 600, a vermiculite-based material developed by Ravelli’s research development team after long and extensive research. Contact: (781) 569-4933 or http://usa.ravelligroup.it/.

Capri

The Capri insert (IDV34/44) is a true wonder, making it possible to transform an existing wood-burning fireplace into an updated focal point in any room. This flush mount series is available in two sizes and your choice of liner, driftwood or oak log set, decorative stone, or five different colors of crushed glass media.

Contact: (855) 593-3304 or www.marquisfireplaces.net.

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Coyote Outdoor Living Portable Gas Grill

The Coyote Portable Gas Grill is made of superior quality 316 marinegrade stainless steel and includes Coyote’s signature grate as an added enhancement. This new portable gas grill fulfills a need in the industry for a high-end compact product perfect for boaters, tailgaters, road trip enthusiasts and for those with reduced patio space. The product can be used with either a 20 lb. propane tank or a small disposable propane tank and has up to 20,000 BTU of output. This model comes with an adapter for smaller tanks and a cover is also available. Contact: (855) 520-1559 or www.coyoteoutdoor.com.

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Pioneer III

Quadra-Fire sets new standards of easy operation with the Pioneer III EPA 2020-certified wood-burning fireplace. The Pioneer III’s classic Quadra-Fire Four-Point Burn is viewed through an impressive 341-in2, cast-iron glass door available in an arched or rectangular version. Teamed with Smart Burn Technology, which automatically controls the amount of air coming into your fire, the Pioneer III delivers the easy operation you expect from a Quadra-Fire wood-burning fireplace. Contact: (800) 926-4356 or www.quadrafire.com.

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Wood Fired Pellet Grill & Smoker

The new Wood Fired Pellet Grill & Smoker combines the ultimate in performance and convenience, setting the standard for premium pellet grills with accurate and versatile temperatures from 140ºF to 725ºF. Smoke, bake, grill, sear and rotisserie cooking features deliver amazing results at the push of a button. Contact: (800) 789-2206 or www.twineaglesgrills.com.

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product profiles

Mont Alpi 805 Black Stainless Steel Island with 90 Degree Corner – MAi805-BSS-90C

Regency Skope E105

Regency’s newest single-sided linear electric fireplace provides the clean lines and minimalist built-in look consumers demand; in a size that is perfectly suited to almost any space, from the living room to the bedroom. The E105 features an immersive and awe-inspiring Chromalight LED system and an extra-deep firebox to create highly realistic flames while giving homeowners full control over brightness, extensive color combinations, and the ability to create the perfect ambiance for any occasion. Contact: (800) 442-7432 or www.regency-fire.com.

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The Mont Alpi black stainless steel island grill with 90-degree corner has a 304 grade cooking system with granite side cabinets and 90-degree corner.

The lights inside the grill and the knobs make cooking in the dark enjoyable.

The grill will arrive almost assembled—after 16 screws and 30 minutes, you’ll be grilling. The island is natural gas convertible, so you only have to carry 1 SKU. This island retails for just $4,099. Contact: (949) 207-9595 or www.montalpionline.com.

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Real Fyre Rural Oak Rumford Gas Logs

The Real Fyre Rural Oak Rumford Collection features a vertically arranged log set crafted specifically to accommodate the tall opening designs of Rumford or “Kiva” style fireplaces. With intricate bark detail and the wood fire realism Real Fyre is known for, the Rural Oak Rumford Collection is available in three log styles, including Rural Oak, Rural Aged Oak and Rural Split Oak, and two sizes (18/24 and 24/30) with many control options. Contact: (800) 332-3973 or www.realfyre.com.

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Delta Heat Premier Grills

The all-new Delta Heat Premier Grills include significant design, performance, and feature enhancements. Made in the U.S. with a limited lifetime warranty, Delta Heat Grills are in a class of their own. An extensive built-in accessory offering complements the 38”, 32”, and 26” built-in grill models.

Contact (800) 422-0091 or www.deltaheat.com.

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New and Improved G4 Gas Insert Fireplace

The G4 insert is designed to fit existing large fireplace openings without sacrificing presence or performance.

The result is an impressive flame-viewing area highlighted by a proportional surround that complements, not overpowers. New for 2020, the G4 will introduce birch logs and craftsman fronts to further the versatility of an already successful product. Shown: Valor G4 insert with birch logs, ledgestone liner and Craftsman front in brushed champagne. Contact: (800) 468-2567 or https://valorfireplaces.com/g4.

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Tempotest StarScreen

The Silver Rocket

The Silver Rocket continues to gain momentum as the company launches additional attachments and accessories. The Silver Rocket is a lump charcoal fueled grill that is manufactured with 304 stainless steel inside and outside with a high temp thermal blanket in between, making it the most indestructible, insulated grill on the market. Known for its fast start-up time and versatile capabilities, the grill sells itself! Contact: (260) 463-4026.

Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com.

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ProBuilder Linear Deluxe Gas Fireplace Series by Fireplace Xtrordinair

Fireplace Xtrordinair’s popular ProBuilder Linear Series now offers fully loaded Deluxe models.

These new Deluxe models are the perfect choice for customers who love the elegant style, zonal heat and price point of the ProBuilder Series, but also want the optimal experience of enhanced performance and aesthetic features like the GreenSmart Remote, 180 CFM fan, and under-lit Accent Lights. Available in three model sizes: ProBuilder 42 Linear Deluxe, ProBuilder 54 Linear Deluxe, and ProBuilder 72 Linear Deluxe.

Pictured: ProBuilder 72 Linear Deluxe. Contact: (800) 654-1177 or www.fireplacex.com.

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product profiles Tempotest

The Silver Rocket

The Silver Rocket continues to gain momentum as the company launches additional attachments and accessories. The Silver Rocket is a lump charcoal fueled grill that is manufactured with 304 stainless steel inside and outside with a high temp thermal blanket in between, making it the most indestructible, insulated grill on the market. Known for its fast start-up time and versatile capabilities, the grill sells itself! Contact: (260) 463-4026.

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Parà SpA introduces Bel Mondo, a new collection of its outdoor/indoor performance fabric, Tempotest. Italian for beautiful world, Bel Mondo is a collaboration from noted outdoor-fabric designers Karen Williams and Brenda Sewell-Bost of the design company D2 and Filippo Uecher, creator of the Maria Flora line of performance fabrics. The collection, woven in Biella, Italy, has elements of Ita lian flair with a U.S. eye toward color. In this mix, stylish graphics and colorful, multilayered patterns coupled with bold, vibrant textures are featured in a color palette inspired by the beauty found in nature’s simple elements: sundrenched hues, lush grasslands, cool waters, and rich earth tones provide perfect combinations of color—with no boundaries. Contact: (972) 5123534 or www.tempotest usa.com.

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Liberty NexGen-Fyre Wood Stove

by Lopi

Regency City Series San Francisco Bay 60

Beautifully crafted and perfectly on trend, Regency introduces the City Series San Francisco Bay 60 designer gas fireplace. The company’s most popular designer gas fireplace is now the perfect size for any space. Experience larger glass and a refined flame picture while enjoying all the benefits of the City series lineup—including unlimited finishing options and clean lines. One unit, three styles—install as a 3-sided bay, or 2-sided left or right corner unit to get the perfect look. Contact: (800) 442-7432 or www.regency-fire.com.

The new 2020 EPACertified Liberty NexGen-Fyre is a big stove that’s big on heat! Representing the largest model in Lopi’s wood stove lineup, this powerhouse heater is an excellent choice for large homes and grand spaces with its massive viewing area and 3.65 cubic foot firebox. The Liberty’s advanced NexGen-Fyre technology produces beautiful, balanced fires with high heat outputs and longer burn times. Contact: (800) 654-1177 or www.lopistoves.com.

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Media Mantel with ClassicFlame PanoGlow Electric Fireplace

The Media Mantel with ClassicFlame PanoGlow Electric Fireplace is finished in Bloomfield Oak and accommodates most flat-screen TVs up to 70 inches and up to 105 pounds. The media mantel features a ClassicFlame PanoGlow 42-inch Infrared Quartz Electric Fireplace, which is a 3-sided panoramic insert for a wider viewing angle and maximum ambiance enjoyment from anywhere in the room.

Contact: (866) 661-1218 or www.twinstarhome.com.

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New and Improved L2 Linear Gas Fireplace

The Valor L2 linear gas fireplace has been updated for 2020 with many exciting new features. The new and improved L2 features the V-Class burner system for a richer fire, improvements to propane gas fires, and the Valor 10 remote control system. On top of that, the new linear engines will introduce new birch log sets, a stacked stone liner, improved fronts, and Wi-Fi control compatibility. Shown: Valor L2 linear gas fireplace with birch logs, fluted black liner, 1-inch Clean Install Front, HeatShift. Contact: (800) 4682567 or https://valorfireplaces.com/l2.

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Hamilton

The Hamilton fireplace door from Ironhaus combines exclusive finishes and textures with the clean style of a hidden hinge door. The thin door frame frames the fireplace opening perfectly for a rustic look while providing maximum viewing area. The Hamilton is available in a variety of finishes and styles, including Distressed and Saddle Joint door design.

Contact: (866) 880-0900 or www.ironhaus.com.

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SEE-VUE

You can enjoy this modern fireplace from indoors and outdoors. The doublelayered ceramic glass panel on the indoor side will complement your room as an additional window with a dancing flame behind. Available in four sizes up to 7 feet long. Contact: (844) 636-FIRE or www.woodbridgedealer.com.

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New – The Wilderness Burner

Ortal understands the captivating beauty of the flame. In designing the new Wilderness Burner technology, Ortal’s R&D team set out to create a patent-pending flame that blazes from the logs with the look and feel of a genuine campfire.

Through several trial models, they brought this technology to perfection, delivering a luxury fireplace experience like no other. This burner will be featured in a new product line, The Wilderness Collection. Experience the full collection— visit Ortal at HPBExpo 2020, Booth #1649. Contact: (844) ORTAL-FIRE or www.ortalheat.com.

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HPBExpo: Indoor Booth #3013 / Outdoor Booth #4118

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product profiles Coyote Outdoor Living Pellet Grill

The next generation of the Coyote Pellet Grill features a state-ofthe art digital touch screen and introduces an easy-to use front load pellet feed. Consumers will be attracted to the Coyote green, smart drop pellet system that can be used with any flavored wood pellet for a multitude of outdoor cooking delights. With three food temperature probes included and a range of even heat settings, this pellet grill allows users to utilize the grill in a similar fashion to an indoor oven. The original design of this premium pellet grill won a Vesta Award in its category at HPBExpo 2019.

Contact: (855) 520-1559 or www.coyoteoutdoor.com.

DV36CV from Woodbridge Fireplace features a grand display of magnificent flame and a 10-piece log set within a 37-inch-wide firebox.

The clean face design, herringbone brick panels, and glowing embers will bring a high-class style to any home. Contact: (844) 636-FIRE or www.woodbridgedealer.com.

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DV36CV

Cupido 50 and 70

The Cupido series is the answer for those who want the most innovative flame look but are tight on space. At 9 1/2 inches deep, this is the slimmest gas fireplace on the market, perfect for older buildings and condos. With a viewable area of 19 inches tall, the Cupido 50 creates a small window with a big flame effect. The Real Flame burner system that wraps the fire around the logs and has adjustable settings makes this fireplace a work of art. With a viewable area of 26 inches tall, the Cupido 70 offers a large view for such a small fireplace. The Real Flame burner system has multiple settings from roaring fire to a low glow to create your own “flame picture.” Contact: (781) 324-8383 or www.europeanhome.com.

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Melissa TV Stand with ClassicFlame Electric Fireplace

The Melissa TV Stand with ClassicFlame Electric Fireplace is finished in Old White on Pine veneer with Antique Black hardware. It has two side cabinets with paneled doors and one adjustable shelf in each.

There is an optional Bluetooth-compatible speaker kit that allows you to wirelessly stream from anywhere in the room and play TV audio. Contact: (866) 661-1218 or www.twinstarhome.com.

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New – Heat Control Systems

Cooler or warmer, you decide. Enjoy the beauty of the fire without the heat by using the Season Control option, which takes the heat away from the room. Additionally, Ortal is also introducing the Heat Extension Control, a system that allows you to heat up to two rooms. Stop by booth #1649 at HPBExpo 2020 to learn more. Contact: (844) ORTAL-FIRE or www.ortalheat.com.

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Belgium Designed Contract Shade

Jardinico’s sidepost crank lift umbrella is crafted of durable aluminum with a 360-degree rotation. With an infinite front to back tilt, the JCP401 has self-locking canopy fasteners. A beautiful and dramatic addition for outdoor settings. Contact: (626) 606-6330 or www.jardinicousa.com.

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Louisiana Grills Black Label Series

Ventis Direct Vent

Ventis Direct Vent is manufactured by Olympia Chimney & Venting using smooth-weld technology, which means you can hardly see the seams. Ventis Direct Vent can be powder-coated in 10 different colors to aesthetically match a stove or home décor. Contact: (800) 569-1425 or www.copperfield.com.

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The Louisiana Grills Black Label Series is flavor redefined. With their most impressive features yet, the Black Label Series completely redesigns the original Louisiana Grills Series with Wi-Fi and Bluetooth connectivity, a cutting-edge digital control board with PID technology, and an improved burn system for superior grilling performance.

It’s an elevated experience fit for the modern outdoor chef. Sizes include 800 sq. in., 1,000 sq. in and 1,200 sq. in. Contact: (877) 972-2474 or www.louisiana-grills.com.

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Mombo Gas Log System

The Mombo gas log system by Eiklor Flames is an exclusive, patented, large two-burner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use.

Sizes range from 3 to 10 feet long. Contact: (888) 295-5647 or www.eiklorflames.com.

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Sunpak

Give your Sunpak heater a fresh, clean look. The Gray Facia for Sunpak heaters adds a new level of distinction and style. It is easy to install on any existing Sunpak heaters. The Sunpak facia is also available in black, bronze, and stainless steel. Contact: Randy Carsten at AEI at (949) 474-3070 or www.aeicorporation.com.

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Spectrum Slimline

This brand-new ultra-thin recess or wall mount electric fireplace is revamping the category with the first clean face that can fit into a 2x4 wall.

The Spectrum Slimline features 10 flame colors and 10 media colors and brand-new Hybrid FX Flame technology. Contact: (602) 268-9353 or www.modernflames.com.

Pinnacle Series

Hargrove’s Pinnacle series log sets incorporate a unique two-level burner system with two vertical log stack options. The Everest is a taller log stack (24 inches) designed to accommodate the fireplace opening height that is typical with Rumford-style fireplaces. The Sierra is a shorter stack (14 inches) that can fit into standard-sized fireplaces. The log sets can be installed in shallow fireplaces with 11-inch depths. Contact: (800) 725-4166 or www.hargrovegaslogs.com.

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product innovation

continued from page 46

Ortal’s cool wall technology allows a television or artwork to be hung directly above the fireplace

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installation/user manuals, and howto videos. For added convenience, end-users can be directed to the company’s website where they can download a guide to help them in the selection of the right fireplace.

Of benefit to the design community, dealers, and consumers, an informative blog is also available on the website, which covers a range of topics from “The Unique Advantages of Corner Fireplaces” to “The Top 10 Instagram Accounts to Follow for Design Inspiration.”

Additionally, through its Lunch & Learn program, Ortal sales representatives meet with architects and designers at their offices to provide individualized education and support.

Technical phone support, as well as more detailed technical consultations, are also available.

As a high-end brand, Ortal carefully partners with dealers to ensure the development of long-lasting relationships. Since Ortal products are featured in many design projects, dealers are involved from the first stages of the plans, including getting to know the architect and gaining support to complete the work. “Our team is committed to deliver technical and marketing training to our dealers to meet everyone’s goals,” Rantin says.

Incentives are individually created for each dealer to suit their needs and the collaboration with Ortal.

In addition to great design, Ortal USA hearths feature some of the most innovative technical advancements in the industry, including the company’s patented cool wall technology. This ensures the walls surrounding Ortal fireplaces remain cool, opening up a range of design possibilities, including the safe

installation of televisions, artwork, and special finishes above and near fireplaces.

Specifically, Ortal’s technology uses a unique engineering solution to reduce heat buildup from the firebox by allowing the heat to safely vent out while not compromising heat output. This makes Ortal’s fireplaces noise free, unlike many competitors, which use fans to remove heat from the wall. “Our cool wall technology allows our clients the freedom to design around our fireplaces,” Rantin says.

Ortal provides even more advances in its fireplaces without comprising on overall design and the view of the flame. This includes increased safety with the company’s unique double glass heat barrier solutions to meet glass temperature restrictions, a power vent system that can circulate air up to 90 feet away from the fireplace, and a burner design that creates the cleanest use of gas while providing optimal warmth and cost savings. In addition, Ortal fireplaces meet LEED certification standards and offer direct-vent technology, electronic ignition, low maintenance requirements, ease of installation, and end-to-end service.

These advantages also make fireplaces from Ortal one of the most energy efficient and environmentally responsible hearth choices in the market today. “Ortal closely follows environmental regulations to create the most efficient fireplaces in order to make sure energy is saved,” Rantin says. Moving toward the future, he adds, “Environmental issues will be part of the forefront of our innovation at Ortal for the years ahead.”

insight • sunvilla

continued from page 50 Laurel 5piece sling dining

quality that customers seek and appreciate. “The initial reason retailers gravitate toward Laurel is the value,” she says. “It’s one of those magical combinations that manufacturers and salespeople hope for— great design and style, excellent comfort, and an amazing value.”

Peterson observes a shift toward more container business within the Portica brand, as customers quickly move from trying the brand to expanding their orders after working with the company and seeing the quality of the products firsthand.

“One of the unique selling features we have with the Portica brand is that we have products available for direct import and domestic shipments,” Peterson says. “It’s been fun to watch as well as help to cultivate the relationships with our reps, internal team, and the customers. Once the customers have confidence in the product, it just makes sense to move to container orders.”

insight • kingsman

While many retailers seek products to drive high-volume orders, they are also interested in providing variety to customers by trying new products such as the unique woven chairs SunVilla displayed this year during premarket and casual market. “It got new customers in the door,” Peterson says.

“Plus, we wrote orders for the products with new and existing customers. I think that goes to show, if you have the right mix of style and value, the retailers will be receptive to something outside of the norm.”

Variety is a strength of SunVilla, as the company offers numerous styles of outdoor furniture, firepits, and umbrellas within its brands and collections. The company keeps quality, innovation, and style at the

forefront while designing new products, and it strives for perfection at each level in the manufacturing, sales, and customer service processes. Its cushions and umbrella fabrics are made with Sunbrella fabric to guarantee high-performance fabrics that are built to last.

SunVilla is never content with the status quo, however, as it continues to expand with new and cur-

rent patio and hearth retailers, and furniture and specialty outdoor stores. “To continue to do that, we are fine tuning some of our customer service systems and objectives,” Peterson says. “Based on our early buy orders, we should definitely achieve this goal, and we will make sure our execution exceeds expectations so that we can keep those customers for years to come.”

continued from page 52 Capri insert (IDV34/44)

As homeowners and businesses continue to invest in outdoor spaces, Kingsman has created a category to meet the demand. The Barbara Jean collection includes linear burners, firepits, and outdoor fireplaces. “The outdoor room category has been growing immensely,” Ivey says.

“We’re seeing increases in all of that, so much so that we started a whole new category.” The linear burner comes in five sizes (24, 36, 48, 76, and 96) and custom-sized options. It is in high demand with many people who are seeking personalization. “We actually offer just the burner, so places can build something around it.”

With the new releases, Kingsman has not slowed down its development of products and features. It is considering a smaller insert size to add to its Capri Series with 34” and 44” inserts currently available. The company always expands its product line thoughtfully, keeping true to its commitment to deliver the highest level of satisfaction it can with customers, deal-

Titan freestanding direct-vent stove

ers, and distributors. This includes ensuring quality in each level of the process, from research and development to customer service. About 80 percent of its product line is manufactured in-house in Winnipeg, Manitoba, and the rest of its inventory, such as bricks or log sets, is brought in.

The small-business atmosphere of Kingsman enables it to meet the high standards of its consumers. Ivey, who has a corporate background, explains how he gravitated toward the small,

family-owned Kingsman company, and how the family nature enables it to operate efficiently. “The fact that it’s a small family business means decisions can be made quickly,” he says. “Also, the quality is there.” Even the company’s president is so involved in every aspect of the operation that he will answer a customer’s phone call.

Ivey adds that Kingsman offers an excellent warranty because everything it produces is built to last and its

quality has stood the test of time. “It is a small company that builds really great products to last,” he says. “I joke that in a nuclear holocaust, the only two things that would survive would be cockroaches and Kingsman fireplaces. Dealers can count on Kingsman.”

As Kingsman keeps staying a step ahead with its high-quality, cuttingedge product releases, it will also strive to expand its distribution network throughout America to match its success in Canada. “Our goal is to grow our sales in the states,” Ivey says. “Our focus is to get more distributors, so we can have a bigger footprint in the U.S.”

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Website

Page

AEI . . . . . . . . . . . . . . . . . . . . . . . . . . . .(949) 474-3070 . . . . .www.aeicorporation.com . . . . . . . . . . . .11

profiles directory Company

Page

Agio . . . . . . . . . . . . . . . . . . . . . . . . . . .(888) 997-7623 . . . . .www.agio-usa.com . . . . . . . . . . . . . . . . . .5

AEI..............................................................................................................79

Amantii . . . . . . . . . . . . . . . . . . . . . . . . .(877) 850-9458 . . . .www.amantii.com . . . . . . . . . . . . . . . . . .25

Agio............................................................................................................58

Big Green Egg . . . . . . . . . . . . . . . . . . .(770) 938-9394 . . . .www.biggreenegg.com . . . . . . . . . . . . .36

Alfresco Home ............................................................................................58

Bull Outdoor Products . . . . . . . . . . . .(800) 521-2855 . . . . .www.bullbbq.com . . . . . . . . . . . . . . . . . .2

Amantii..................................................................................................58, 62 Apricity (Agio)..............................................................................................56

Caframo . . . . . . . . . . . . . . . . . . . . . . . .(800) 567-3556 . . . .www.caframo.com . . . . . . . . . . . . . . . . .75 Big Green Egg..........................................................................................60, 62 Coyote Outdoor Living . . . . . . . . . . . .(855) 520-1559 . . . . .www.coyoteoutdoor.com . . . . . . . . . . . .77

Bull Outdoor Products ............................................................................56, 60

Dansons, USA . . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . .www.dansons.com . . . . . . . . . . . . . . . . .83

Coyote Outdoor Living..................................................................72, 78

Dimplex . . . . . . . . . . . . . . . . . . . . . . . .(800) 668-6663 . . . .www.dimplex.com . . . . . . . . . . . . . . . . . .9

Delta Heat (Twin Eagles)................................................................................74

Eiklor Flames . . . . . . . . . . . . . . . . . . . .(888) 295-5647 . . . .www.eiklorflames.com . . . . . . . . . . . . . .63

Dimplex ................................................................................................56, 60

Empire Comfort Systems . . . . . . . . . .(800) 851-3153 . . . . .www.empirecomfort.com . . . . . . . . . . .33

Ecofan (Caframo)..........................................................................................58 Eiklor Flames..........................................................................................60, 79

Enervex . . . . . . . . . . . . . . . . . . . . . .(800) 255-2923 . . . .www.enervex.com . . . . . . . . . . . . . . . .80

Empire Stove (Empire Comfort Systems)..............................................60

Enviro . . . . . . . . . . . . . . . . . . . . . . . . . .(250) 652-6080 . . . .www.enviro.com . . . . . . . . . . . . . . . . . . .15

European Home ....................................................................................78

Gensun . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . .www.gensuncasual.com . . . . . . . . . .12, 13

Fire Magic (RH Peterson)................................................................................71

Golden Blount . . . . . . . . . . . . . . . . . . .(800) 833-1139 . . . . .www.goldenblountinc.com . . . . . . .32, 71

Fireplace Xtrordinair (Travis Industries)............................................................75

Hargrove Manufacturing . . . . . . . . . .(800) 725-4166 . . . . .www.hargrovegaslogs.com . . . . . . . . . .40

Gensun....................................................................................................62, 68 Golden Blount..........................................................................................66, 68

HPBA . . . . . . . . . . . . . . . . . . . . . . . . . .(703) 522-0086 . . . .www.hpbexpo.com . . . . . . . . . . . . . . . .69 Hargrove Gas Logs......................................................................................66, 79 Hearth & Home Technologies . . . . . .(888) 427-3973 . . . . .www.hearthnhome.com . . . . . . . . . . . . .84

Heat & Glo (Hearth & Home Technologies) ....................................................70

IMC/Las Vegas Market . . . . . . . . . . . .(702) 599-3046 . . . .www.lasvegasmarket.com . . . . . . . . . . .73

Infrared Dynamics(AEI)..................................................................................68

Ironhaus . . . . . . . . . . . . . . . . . . . . . . . .(866) 880-0900 . . . .www.ironhaus.com . . . . . . . . . . . . . . . . .41

Ironhaus ................................................................................................70, 77

Kingsman Fireplaces . . . . . . . . . . . . . .(204) 632-1962 . . . . .www.marquisfireplaces.net . . . . . . . . . .53

Lopi Stoves (Travis Industries)..............................................................................76

Lovinflame . . . . . . . . . . . . . . . . . . . . . .(800) 474-5587 . . . . .www.lovinflame.com . . . . . . . . . . . . . . .49

Louisiana Grills (Dansons) ........................................................................58, 79 Lovinflame................................................................................................66, 68

Memphis Wood Fire Grills . . . . . . . . .(888) 883-2260 . . . .www.memphisgrills.com . . . . . . . . . . . .45 Mendota Hearth . . . . . . . . . . . . . . . . .(800) 553-5422 . . . .www.mendotahearth.com . . . . . . . . . . . .3

Marquis Fireplaces (Kingsman Fireplaces)........................................68, 72 Memphis Wood Fire Grills..........................................................66, 70

MLW Stone . . . . . . . . . . . . . . . . . . . . .(800) 477-7665 . . . . .www.mlwstone.com . . . . . . . . . . . . . . . .74

Mendota Hearth ............................................................................58, 62

Modern Flames . . . . . . . . . . . . . . . . . .(602) 268-9353 . . . .www.modernflames.com . . . . . . . . . . . .67

MLW Stone........................................................................................68, 70

Mont Alpi . . . . . . . . . . . . . . . . . . . . . . .(949) 207-9595 . . . . .www.montalpionline.com . . . . . . . . . . . .61

Modern Flames ............................................................................62, 70, 79 Mont Alpi..................................................................................................71, 74

Olympia Chimney & Venting . . . . . . .(800) 569-1425 . . . . .www.copperfield.com . . . . . . . . . . . . . .57 Olympia Chimney & Venting..........................................................56, 79 Ortal . . . . . . . . . . . . . . . . . . . . . . . . . . .(844) ORTAL-FIRE . . .www.ortalheat.com . . . . . . . . . . . . . . . . .47

Ortal......................................................................................................77, 78

The Outdoor GreatRoom Company . . .(866) 303-4028 . . . .www.outdoorrooms.com . . . . . . . . . . .55

The Outdoor GreatRoom Company..........................................................56, 71

Ravelli . . . . . . . . . . . . . . . . . . . . . . . . . .(781) 569-4933 . . . . .usa.ravelligroup.it . . . . . . . . . . . . . . . . . .29

Quadra-Fire (Hearth & Home Technologies)................................................72

Regency Fireplace . . . . . . . . . . . . . . . .(800) 442-7432 . . . . .www.regency-fire.com . . . . . . . . . . .20, 21

Ravelli....................................................................................................70, 72

RH Peterson . . . . . . . . . . . . . . . . . . . . .(800) 332-3973 . . . . .www.rhpeterson.com . . . . . . . . . . . . . . .7

Real Fyre (RH Peterson)....................................................................74 Regency Fireplace ..............................................................................74, 76

Schott Robax . . . . . . . . . . . . . . . . . . . .(502) 657-4418 . . . . .www.us.schott.com/robax . . . . . . . . . . .17 Summerset Professional Grills..................................................................62, 66 Summerset Professional Grills . . . . . .(800) 966-8126 . . . . .www.summersetgrills.com . . . . . . .64, 65

Sunrise Metal Shop ................................................................75, 76

Sunrise Metal Shop . . . . . . . . . . . . . . .(260) 463-4026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43

Tempotest..............................................................................................75, 76

Tempotest USA . . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . .www.tempotestusa.com . . . . . . . . . . . . .14

Treasure Garden (Jardinico)..............................................................................78

Travis Industries . . . . . . . . . . . . . . . . . .(800) 654-1177 . . . . .www.travisindustries.com . . . . . . . . . . . .51

Twin Eagles..................................................................................................72 Twin Star Home......................................................................................76, 78

Twin Eagles . . . . . . . . . . . . . . . . . . . . .(800) 789-2206 . . . .www.twineaglesgrills.com . . . . . . . . . . .37 Urbana Fireplaces (Enviro)..........................................................60, 66 Twin Star Home . . . . . . . . . . . . . . . . . .(866) 661-1218 . . . . .www.twinstarhome.com . . . . . . . . . . . .27

Valor Fireplaces..................................................................................75, 76

Valor Fireplaces . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . .www.valorfireplaces.com . . . . . . . . . . . .23

White Mountain Hearth (Empire Comfort Systems)..........................................56

Woodbridge Fireplace . . . . . . . . . . . .(844) 636-FIRE . . . . .www.woodbridgedealer.com . . . . . . . .59

Woodbridge Fireplace ............................................................................77, 78

PATIO & HEARTH PRODUCTS REPORT (ISSN 1939-6929) IS PUBLISHED BIMONTHLY BY PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503. US POSTAGE PAID AT LEBANON JUNCTION, KY 40150. JANUARY/FEBRUARY 2020, VOL. 15, NO. 1 © 2020 PENINSULA MEDIA. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT WRITTEN PERMISSION FROM THE PUBLISHER. POSTMASTER: SEND ADDRESS CHANGES TO PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503-5514, PATIOANDHEARTH@OMEDA.COM, PHONE (847) 763-9261. WHILE THE PUBLISHERS HAVE MADE EVERY EFFORT TO ENSURE THE ACCURACY OF THE MATERIALS PRESENTED IN PATIO & HEARTH PRODUCTS REPORT, THEY ARE NOT RESPONSIBLE FOR THE CORRECTNESS OF THE INFORMATION AND/OR OPINIONS EXPRESSED.

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