Patio & Hearth Products Report November/December 2024

CONTENTS

Guest Editorial – Downsizing Designs

By Joseph Ruggiero

8

Spotlight – Stoves Rebound

By Greg Thompson

Product innovation and a more normalized market are propelling the stove industry to better times ahead.

22

A Year In Review – Turning the Page

By Greg Thompson

Specialty retailers have traversed the ups and downs of 2024 and are looking forward to a steadier and better 2025. 32

Hearth Retailer – Peak Performance

By Maura Keller

By adapting to change and to new regulations, this Rocky Mountain retailer is staying one step ahead of the game. 36

Outdoor Grilling – The Fab Four

By Sharon Sanders

For over four decades, four brothers have been providing top-of-the-line grills and outdoor kitchens to customers at four successful stores.

40

Showroom Showcase – New Beginnings

By Sharon Sanders

The Connors purchased this New Jersey specialty retail store in 2023 and started building toward the future from day one.

44

As I See It – Terrific Teak

By Sharon Sanders

With a foundation rooted in quality and customer service, Kingsley Bate has taken outdoor teak furniture to a higher level. 48

My Turn – Fresh From Spain

By Maura Keller

As consumers embrace softer and warmer tones, Agora Fabrics enters the U.S. market with fabrics that hit the mark. 50

Product Innovation – Kozy & Comfy

By Dana Robinson

With an attention to detail and excellent customer service, Kozy Heat delivers warmth, style, and functionality. 54

Corporate Profile – Casual Creations

By Dana Robinson

From New England to Europe to the Caribbean, Seaside Casual’s stylish collections appeal to a wide segment of customers.

56

Insight – Harmonious Heat

By Cherise Forno

Wittus delivers the Scandinavian tradition of warmth and well-being to its American customers.

58

Insight – 50 Years of EGGcellence

By Greg Thompson

From chicken wings to EGGheads, Big Green Egg has built a strong brand and created a passionate following.

60

LUCERNE COLLECTION

Elegant

Sling,

Philanthropy

During this season of giving, a notable method of generosity comes through corporate philanthropy. According to Double the Donation, an organization that assists corporations and nonprofits with setting up and managing corporate giving, corporations collectively give an average of $20-$26 billion to nonprofit causes each year. From 2022 to 2023, corporate giving increased. Double the Donation states that the top 10 corporations give over $2 billion annually to nonprofits, most of it through employee matching gift programs.

While corporate philanthropy is a powerful force among the Fortune 500 companies, many small to medium-sized corporations are also involved in corporate giving. When you consider that it’s estimated that over two-thirds of Americans work for small to medium-sized companies, the collective force of these businesses supporting nonprofits is simply amazing. Much like a political action committee, while the big-time political donors receive all the attention, any politician will tell you that the $25 donations from the average citizen make a big difference with raising campaign funds.

Within our industry, the two main associations—the Hearth, Patio & Barbecue Association (HPBA) and the International Casual Furnishings Association (ICFA) along with their members—are actively involved in supporting worthy causes. HPBA is a long-time supporter of Operation BBQ Relief, a Missouri-based organization that provides meals to people in areas that have been affected by disasters. Most recently, Operation BBQ Relief delivered much-needed meals to people affected by Hurricane Helene and Hurricane Milton.

The ICFA is an active supporter of the City of Hope, one of the largest and most advanced cancer research and treatment organizations in the United States. Over the past seven years, the ICFA has been actively involved in raising donations and supporting fundraising events for the City of Hope. Since 2017, the ICFA has raised more than $200,000 for the City of Hope.

On a grassroots level, any corporation, no matter its size, number of employees, or amount of giving, can be a blessing to nonprofits. While nonprofits benefit immensely from corporate giving, there are also a number of benefits bestowed upon companies and their employees that participate in corporate philanthropy. Here are a number of benefits companies receive from giving as reported by Double the Donation:

•71% of employees say it’s important to work for a company where the culture is supportive of giving and volunteering.

•Companies that engage their employees in philanthropic efforts see 57% lower turnover.

•A company that demonstrates a commitment to making the world a better place is often perceived as a more appealing company to

work for and buy from.

•When employees are empowered to give back through their employers’ corporate philanthropy initiatives, they have more pride in their jobs and are more motivated to be high achievers.

•The investors, suppliers, and other groups who support a company’s operations want to see their partners making a positive difference in society. Stakeholders may even want to get involved in a company’s philanthropic work.

•When charitable work or giving is woven into employees’ working lives, they have a stronger sense of purpose and a more expansive view of their work. They can see the connections between what they do every day and what their company does to improve others’ lives.

•Corporate philanthropy creates a heightened camaraderie between employees. Philanthropic programs that encourage employees to volunteer or serve together enable people to get to know their coworkers outside of the day-to-day at the office. Employees can bond over shared values and experiences, which can help build friendships and improve how employees collaborate.

During the Christmas season, one of my favorite moves is “A Christmas Carol” starring George C. Scott as Ebenezer Scrooge. After being visited on

Christmas Eve night by the Ghost of Christmas Past, the Ghost of Christmas Present and the Ghost of Christmas Future, Scrooge wakes up to a transformation of his heart. With his new sense of life and purpose, Scrooge makes amends for all of the years that he refused to contribute at Christmas time to giving to the poor, the destitute and those with little means by making a very large donation. If the world’s number one curmudgeon can learn to understand the benefit of giving, there’s hope for everyone.

MUST READS

Some say 2024 has been characterized by fewer customers but higher average tickets, which is not necessarily a bad thing.

Turning the Page, p. 32

From fresh ideas to bold plans for the future, these rookies in retail have hit the ground running with the purchase of their New Jersey store.

New Beginnings, p. 44

Agora Fabrics is renowned for its 100% solution-dyed acrylic fibers and fabrics designed for durable outdoor applications.

Fresh From Spain, p. 50

With 100 years of history and five generations of family ownership, Seaside Casual has not only been a producer of high-quality furniture, but an innovator of design and technology.

Casual Creations, p. 56

Tony Ramos

Silent

night

No fans, no noise—just a pure and elegant flame. Our gas fireplaces offer the sizes and options to suit your space and style. Enjoy the quiet comfort of a truly serene fire without the distraction of fan noise. Each unit is designed with understated sophistication, making it the perfect addition to any room.

DOWNSIZING DESIGNS

The National Association of Home Builders reported in 2023 that the median single-family home’s square-foot area declined to about 2,200. That’s the lowest since 2010. With an aging population and more people entering retirement age, there is a trend emerging of homeowners downsizing. According to a report from the Alliance for Lifetime Income, approximately 4.1 million Americans will turn 65 this year and every year through 2027. This represents the largest number of retirement-age Americans in history.

According to sources across the web, the main reasons homeowners choose to downsize are retirement, lifestyle changes, simpler life, cheaper utility bills, unused space, less home maintenance, financial freedom, move closer to family, home equity, less stress, lower tax bill, mortgage costs, reduced costs, travel, aging at home, assisted living, and free time in your schedule.

On a personal level, when we moved from our large garden to our small, townhouse’s garden, we had to think of what furniture and plants we were going to keep. The process was a challenge, but we had a limited space to fill and knew we wanted to have a place to dine and entertain, relax with family and friends, and a space to create a garden.

We created a space for dining with an octagonal table I designed, which sits eight comfortably (part of my outdoor collection Chelsea for Terra Furniture in an antique finish.) We selected Sunbrella Trax in the color Persimmon, which is part of my collection of performance fabrics. It was the perfect accent color for the space with a pergola painted white.

We then set out to create a garden that was easy to maintain—lots of perennials and fragrant herbs, plus lavender and rosemary. Roses, especially iceberg roses that are very hardy in Southern California, worked well.

We also found Versailles Boxes from Accents of France with bay laurel topiaries, which we moved from

our large garden. These included geraniums at the base (also hardy in California in the colors of red and pink) and a garden table that displays our collection of topiaries.

An outdoor mirror helps to reflect the view of the small garden and also the hills of Malibu. All in all, it is a very efficient space that makes outdoor living a pleasure with very little maintenance. The indoor space looks out to this garden and provides a nice view for the small interiors.

We found the move enjoyable and just the right size for our stage of life. Other people wanting to downsize are looking for dining table and chairs that can accommodate at least eight. They want comfortable seating that is flexible, like modular units that can be arranged to fit small spaces, and display and storage units like etageres, demilunes, or consoles. I have designed many of these for Charleston Forge.

As to the reason for downsizing, the main one is age. Many of us at a certain age don’t want to maintain a larger house and garden. Children have moved and it is now you and your significant other. It is much easier to maintain and enjoy life with fewer home expenses. If the right home is selected, you can still enjoy the beauty of a garden and entertain friends and family in a more efficient manner.

Specialty retailers can accommodate homeowners who are downsizing with the right outdoor furniture and outdoor dining collections. I have always designed my furniture with a focus on scale. I have never liked oversized furniture. One of my favorite interior designers was the late Billy

Baldwin. I believe his designs were scaled correctly. I also believe comfort is important. I like the collection Salona I designed for Woodard.

Sectionals are ideally suited for building an outdoor living space that accommodates space restrictions. I like the flexibility of modular units. These types of units can be separated or brought together according to the space—with loveseats, corner units, armless chairs, and ottomans that can accommodate any space.

As with any type of move, homeowners are looking for specialists to help them make the move as easy as possible and to help make the move as good if not better than what they previously had. For those homeowners who are downsizing and still want to enjoy the numerous benefits of a highly functional and aesthetically pleasing outdoor living space, specialty retailers in the patio, outdoor furniture, hearth, grill, outdoor kitchen, and outdoor living industry are suited to be the ideal partner for downsizing homeowners.

Joe Ruggiero is a designer, author, HGTV personality, podcaster, and creator of The Joe Ruggiero Collection.

PUBLISHER

Tony Ramos

tramos@peninsula-media.com

ASSOCIATE EDITOR

Cherise Forno cheriseforno@gmail.com

ART DIRECTOR

Cassandra Estes cassestes1968@gmail.com

COPY EDITOR

John Nalley

CONTRIBUTORS

Maura Keller

Dana Robinson

Kimberly Rodgers

Laurie Rudd

Sharon Sanders

Larry Thomas

Greg Thompson

CIRCULATION DIRECTOR

Whitney Carrier

BUSINESS MANAGER

Susan Razetto

CEO & PRESIDENT

Tony Ramos

CORPORATE OFFICE

Peninsula Media

21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com

Tony Ramos

Peninsula Media

21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com

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Email: patioandhearth@omeda.com Phone: (847) 763-9261

Joe Ruggiero

INDUSTRY NEWS

Napoleon Introduces Four New Electric Fireplaces

A cozy atmosphere at home no longer depends on having a traditional fireplace. With the growing demand for modern and sustainable solutions, electric fireplaces have emerged as a compelling alternative to traditional wood and gas options. Thanks to the innovative advancements from industry leaders like Napoleon, these electric fireplaces offer efficiency and aesthetic appeal, making them an ideal choice for contemporary living spaces.

“Electric fireplaces are quickly gaining traction among design-conscious homeowners seeking to add a stylish and innovative upgrade without the need for extensive renovations,” says Garry Scott, vice president of marketing. “Napoleon is proud to offer fireplaces that combine the cozy ambiance of a traditional fire with the latest advancements in technology and sustainability.”

Napoleon’s four new electric fireplaces are avail-

able exclusively through authorized dealers. The Luminex features smart home compatibility and advanced LCD Flame technology to deliver ultra-realistic flames in three styles. Built-in speakers add realistic crackling sounds. The Luminex can be installed as a three-sided, two-sided, or one-sided fireplace.

The Elevation Electric, available in 36” and 42” sizes, offers an industry first with triple-layer flame technology to replicate real fire.

The Astound Built-In has limitless installation options with a flip-down style glass for easy access to logs and media. Its realistic flames with Spark Technology enhances visibility and ambiance. The Astound FlexMount has five installation options to fit diverse room layouts and design

POLYWOOD Launches Eco-Friendly Outdoor Kids Furniture

POLYWOOD, America’s leading brand of sustainable outdoor furniture, announced the launch of its line of kids Adirondacks, rocking chairs, picnic tables, benches, and dining sets with the same style and comfort as their adult counterparts.

“We couldn’t be more excited to launch kids furniture,” says Doug Rassi, POLYWOOD founder and CEO. “Loving the outdoors starts at a young age, and we’re honored to play a role in bringing joyful moments to our next generation.”

Like POLYWOOD’s adult-sized styles, the new kids line features low-maintenance, easy-to-clean, and weatherproof outdoor furniture in 14 classic and vibrant hues, including kid-friendly red, blue, yel-

low, orange, and lime. The new chairs, tables, and benches are available in POLYWOOD’s bestselling collections, including Modern Adirondack and Lakeside, to seamlessly pair with adult furniture. Each piece is also thoroughly tested for your peace of mind. The offerings include Adirondack chairs starting at $210, rocking chairs starting at $255, dining furniture starting at $140, benches beginning at $280, and picnic tables starting at $425.

This new line emphasizes POLYWOOD’s ongoing commitment to environmental stewardship, inclusivity, and heirloom quality “forever furniture” backed by an industryleading 20-year warranty, so your kids can pass these timeless pieces along to the next generation.

Since good habits start early, these pintsized pieces provide an opportunity to teach young ones about sustainability. Each piece is consciously crafted with infinitely recyclable lumber made from reusable plastics in a circular, 99% waste-free process, offering an eco-friendly alternative to traditional plastic children’s furniture.

To view the new furniture, visit polywood.com/kids.

preferences. It is available in 50”, 62”, and 74.”

These fireplaces can be controlled through the Napoleon Home Mobile app or via voice commands with compatible systems, ensuring seamless integration into connected homes.

Treasure Garden Introduces the FLEX

Treasure Garden unveiled the FLEX umbrella. Engineered for both residential and commercial use, the FLEX seamlessly blends exceptional durability with unmatched functionality.

What sets the FLEX apart from traditional auto tilt umbrellas is its strength. Crafted with a robust 40mm aluminum pole and increased wall thickness of 2mm, it significantly surpasses industry standards. Coupled with the highly demanded fiberglass ribs, the FLEX is built to withstand the elements.

To enhance ventilation and wind resistance, the FLEX is available with double or single wind vent canopy options. Offered in 11’ and 9’ octagon, and 7.5’ square, the FLEX offers a variety of sizes to suit any outdoor space. The umbrella is also available in silver shadow anodized, bronze, and black frame finishes to complement any outdoor furnishing.

Whether you’re creating a tranquil backyard retreat or a sophisticated commercial outdoor space, the FLEX offers the perfect blend of style and performance.

“We are thrilled to introduce the FLEX umbrella to our customers,” says Benjamin Ma, vice president. “This product exemplifies our commitment to providing high-quality outdoor solutions that elevate the outdoor living experience.”

For more information, visit www.treasuregarden.com, or email info@treasuregarden.com.

Luminex

POLYWOOD Kids Picnic Table in Lime

Treasure Garden’s 9’ Flex

New Forest 63"

New Forest 75"

New Forest 48"

The New Forest Series of Electric Fireplaces 48" 63" 75"

PREMIUM ELECTRIC FIREPLACE INSERT

Meticulously crafted by our Regency engineers, the

LCD SCREEN WITH 9 UNIQUE FLAME OPTIONS

CUSTOMIZABLE TO YOUR STYLE & DECOR

ROBUST, HAND-CRAFTED LOGS

ICFA Announces Best of Show Winners

Tuuci earned the Lillian B. Winchester “Best of Show” Award for its Ocean Master M1 Voilare umbrella designed by President Dougan Clarke during a celebration of the outstanding outdoor living product designs showcased at Casual Market Atlanta. In addition, Tuuci’s Voilare received the Lilly Award for Outdoor Furnishings while Castelle received the Lilly Award for Outdoor Furniture for its Berkley Sling Sofa designed by Curtis Bulleman.

Sponsored by the International Casual Furnishings Association (ICFA) and ANDMORE, the top honors were announced by ICFA Chair Megan Pierson during the ICFA Awards Party at AmericasMart. A display of the 11 product category winners served as a backdrop for the after-hours

Duravent Group Acquires Builder’s Best

Duravent Group, a recognized leader in the venting and air control industries, has acquired Builder’s Best Inc., an established manufacturer and distributor of venting solutions for the residential and commercial markets. This strategic move combines core competencies, and manufacturing and venting knowledge to serve their customers and channel partners with a wider range of quality products manufactured in North America.

“We are thrilled to welcome Builder’s Best and its talented team into the Duravent Group brand family,” says Simon A. Davis, president and CEO of Duravent Group. “This acquisition marks a milestone in our strategic growth vision, further expanding our product offerings in the venting business. We are excited to lead Builder’s Best through its next phase of growth.”

John Andersen, founder of Builder’s Best, expressed his excitement about the acquisition. “This is a tremendous opportunity for both Builder’s Best and Duravent Group customers and employees to build on the track record of growth we have solidified over these 30+ years. We share the same dedication to employees, quality, and customer satisfaction as Duravent Group. Together, we will offer a more comprehensive range of products, making it easier for customers to get everything from a single, trusted source.”

Both companies share a deep commitment to delivering high-quality innovative products and exceptional customer service. The addition of Builder’s Best to Duravent Group’s broad brand portfolio strengthens its position in the venting and air control industries, and provides a broader spectrum of products for customers.

party for marketgoers in the second-floor lobby of Building 1, which features more than 70 permanent showrooms and more than 50 temporary exhibitors of outdoor furnishings and accessories.

The Ocean Master M1 Voilare parasol design integrates a pagoda-inspired top, where the 11foot canopy sits over 12 ribs and a 2-inch mast. The double-sided canopy features a scalloped valance with a screen-printed underside, con-

HPBA Announces HPBExpo 25 Details

The Hearth, Patio & Barbecue Association (HPBA) will hold its flagship event, HPBExpo, in New Orleans from March 26-29, 2025. The HPBExpo brings together industry professionals from around the globe to a city filled with Southern hospitality, celebrated food, rich history, and renowned culture.

HPBExpo, the only niche marketplace spanning specialized categories like barbecue technology, fireplaces, chimneys, accessories, and outdoor living, has been redesigned to help retailers, buyers, manufacturers, distributors, and suppliers connect and do business together.

“HPBExpo is where innovation meets collaboration, with retailers, manufacturers, distributors, and industry leaders all coming together under one roof, and New Orleans is the perfect destination for our industry to enjoy both business and local culture,” says HPBA President and CEO Jill McClure. “Business owners attend this event because it’s more than just a gathering—it’s a powerful platform for inspiration, education, and motivation. Whether you’re looking for fresh ideas, to learn from industry experts, or to connect with like-minded peers, this event is designed to fuel your passion and propel your business in the coming year.”

HPBExpo 25 expects to welcome over 300 brands and 1,300+ buying entities to New Orleans.

HPBExpo 25 will include innovative exhibits, engaging educational sessions and workshops, live product demonstrations, and industry awards and recognition. Attendees will participate in a wide range of educational sessions and hands-on workshops designed to enhance industry knowledge and skills.

trasting trims, and tassel enhancements. The structure is built of marine-grade aluminum available in a variety of finishes and marine-grade performance fabrics for the canopy.

The Berkley Sling Lounge Sofa blends comfort and style with its handcrafted frame that features a carved wood-look design made from durable cast and extruded aluminum. The ergonomic seat and back add support, while the all-weather sling material ensures long-lasting shape and comfort. Castelle offers a variety of powder-coat finishes and optional artisan-applied antiquing.

Entrants for the 2024 Design Excellence competition were exhibitors at Casual Market Atlanta at AmericasMart at either the Summer Market or the Fall Market. Criteria for all entries included overall design, marketability, product innovation, color, construction, and imaginative use of materials.

Topics will cover emerging trends, new technologies, business strategies, marketing techniques, and NFI Certification Reviews. Over 30+ CEUs will be available through free education sessions on the tradeshow floor, which are included with admission. Certification review classes and testing will also be available on-site with advance registration.

See firsthand how new innovations can improve performance and customer satisfaction, and engage with experts to learn more about cutting-edge solutions. This year’s experience will extend well beyond the show floor with a three-day Outdoor Burn exhibits area and the new Outdoor Living Hub.

Manufacturers and providers of products and services to the hearth, patio, and barbecue industries may learn more about attending, exhibiting, and/or sponsoring at www.hpbexpo.com/exhibit/apply-to-exhibit/.

Shademaker Redefines

Luxury with Solaris LX and Polaris LX Umbrellas

Shademaker, the premier line of umbrellas and accessories for hospitality and high-end residential designers, unveiled the new Solaris LX and Polaris LX side post umbrellas for the 2025 season. These cuttingedge designs seamlessly blend form and function, offering unparalleled elegance and sophistication.

The Solaris LX and Polaris LX redefine outdoor ambiance with their integrated upward warm lighting, creating a captivating and inviting atmosphere.

Tuuci’s Ocean Master M1 Voilare earned the Lillian B. Winchester Best of Show award.

Solaris LX

Undeniably Different.

Exquisitely suited for the great outdoors, Ultraleather emboldens your masterpiece with a fusion of timeless character and uncompromising livability.

Powered by a convenient external rechargeable battery pack, these umbrellas provide effortless control through a user-friendly remote. Shademaker’s innovative light-syncing technology allows for unlimited control of multiple umbrellas with a single remote, simplifying the management of expansive outdoor spaces.

The 10’ Solaris LX offers a refined and stylish design, while the 13’ Polaris LX boasts a grander scale for those seeking a more dramatic statement. Both models feature premium Silver Shadow and Shadow Graphite frame finishes that complement a wide range of awning and furniture-grade fabrics.

“We are excited to introduce the Solaris LX and Polaris LX as the pinnacle of outdoor luxury,” says Benjamin Ma, vice president. “These umbrellas are more than just shade providers; they are transformative elements that elevate any outdoor space. With their advanced lighting features and sleek design, the Solaris LX and Polaris LX are set to redefine industry standards.”

The Solaris LX and Polaris LX debuted at

BDNY in New York City in November, and will be displayed at CMAA in Tampa, Florida, booth #301 on Feb. 7-8, 2025.

For more information, visit www.shademaker.com.

Treasure Garden Unveils Upgraded Protective Furniture Cover Program

Treasure Garden released its enhanced Protective Furniture Cover program for the 2025 season.

Treasure Garden, award-winning designer and manufacturer of shade products and outdoor accessories, announced the launch of its enhanced Protective Furniture Cover program for the 2025 season.

Building on a strong 24-year foundation of protecting customer investments, this updated collection offers improvements designed to elevate product performance and customer experience.

A standout feature of the new program is the introduction of a premium, PFAS-free textured gray fabric. This ecoconscious material not only shields outdoor furniture and umbrellas from the elements but also adds a sophisticated touch to any outdoor space. To further enhance the customer journey, Treasure Garden has innovatively crafted the packaging from the same protective cover fabric, allowing customers to experience the fabric’s quality firsthand and providing a convenient storage solution.

The entire cover program has undergone a category color refresh, resulting in a more polished and visually appealing presentation. Additionally, Treasure Garden modified some sizes and has expanded its product offerings with two new cover styles: a curved sofa cover and a bistro set cover, catering to a wider range of customer needs.

“The positive response we received at Casual Market in Atlanta is a testament to the strength of this upgraded program,” says Candy Chase, national sales manager. “We are thrilled to roll out these enhancements to our valued customers and continue to provide exceptional protection for their outdoor investments.”

For more information, visit www.treasuregarden.com, or email info@treasuregarden.com.

Elaine Smith Hires Julie Daniel as Head of Marketing

Elaine Smith, a leader in luxury pillows, has announced the appointment of Julie Daniel as the new head of marketing. She brings a wealth of experience and a fresh perspective to the team.

Daniel has 20 years of experience in marketing, having most recently served as senior vice president of marketing at Brown Jordan Inc. She has a proven track record of driving successful marketing campaigns, leading cross-functional teams, and delivering measurable results. In this newly created position, she will be responsible for developing and executing innovative marketing strategies and establishing a robust digital infrastructure to drive brand growth and enhance market presence.

“We are thrilled to welcome Julie to the team,” says Elaine Smith, founder and CEO. “She brings a dynamic blend of creativity, strategic insight, and leadership that will be invaluable as we continue to expand our reach and impact in home furnishings.”

Daniel says, “I am excited to join Elaine Smith and contribute to its continued success. I admire Elaine and the business she has built over the past 27 years. Her eye for design and attention to detail is evident in every pillow she creates, providing consumers with beautiful options for accessorizing their homes indoor and out. I look forward to working with the talented team here to drive impactful marketing strategies and engage our customers in new and exciting ways.”

Julie Daniel

Code is a re-interpretation of a classic chair from the 80’s created by EMU D&S Lab. Code is a durable, steel chair and its industrial style fits in perfectly with today’s outdoor settings. Its enveloping and ergonomic shape ensures maximum comfort. The collection is available in a full range of colors, making it a versatile solution for mixing and matching with any of the EMU tables.

Code Collection by EMU D&S Lab

Sunset West Broadens Portfolio

Sunset West showed four new collections as well as several new accent items for the first time at the fall High Point Market.

Drawing inspiration from high-end resorts, the chic sophistication of Malibu, and the timeless charm of a classic garden party, the collections cover a range of styles including casual, traditional, modern, and elegant coastal. Modern materials including aluminum, handwoven resin wicker, solid teak, and organic concrete combine with new scaling and unique silhouettes to deliver luxury outdoor furnishings that are stylish and durable.

“Our new introductions were well received by buyers earlier this summer at both the Casual Market in Atlanta and the Las Vegas Market,” says Aliena Klaus Squire, vice president of marketing.

“Appealing to a wide variety of consumers and geographic locations across the country, each collection utilizes premium, modern materials with organic aesthetics and hand craftsmanship. This mix of form and function offers our customers a luxurious mix of premium materials that mimic natural materials for an organic aesthetic, while providing low maintenance for today’s lifestyles.”

The new collections include the Malibu, which features deco-inspired elegance and contemporary sophistication. Melding design cues from the iconic mid-century era with sleek profiles, hand craftsmanship and modern materials, Malibu offers deep seating, dining and occasional pieces that effortlessly embody a Malibu beach design aesthetic. The Cabo and Playa collections are characterized by generous comfort and scale to bring luxurious resort-style outdoor furnishings to homes. The Cambria collection features teak wood in a weathered teak finish paired with handwoven textured resin for a classic design with a natural mix of materials and textures.

Customer Experience and AI Futurist to Address ICFA Elevate 2025

Dan Gingiss and Tom Edwards will deliver keynote presentations that launch each day of ELEVATE 2025, the International Casual Furnishings Association’s annual educational conference slated for Feb. 3-5. Next year, the event takes place at The Westin Tampa Waterside Hotel with an agenda that includes breakout sessions and roundtable discussions.

“ELEVATE 2025 is the largest, must-attend learning event for the outdoor furnishings industry that brings together retailers, designers, manufacturers, sales representatives, and Solution Partners to gain business insights and share best practices,” says Jackie Hirschhaut, ICFA executive director.

Gingiss has charted more than 20 years leading companies and well-known brands in customer experience, marketing, and customer service for his opening keynote address, “A Remarkable Customer Experience is Your Best Competitive Advantage.” Conference attendees will receive a copy of his book, “The Experience Maker,” where he demonstrates ways of improving the customer experience so that clients, in turn, become the best marketers for the business.

As the generative AI leader at Ernst & Young LLP, Edwards has built a multifaceted background as chief marketing officer, chief digital officer, chief data officer, and chief innovation officer that qualifies him to connect the dots of digital and data transformation, artificial intelligence, and innovation. His

Swavelle Promotes Erin Tsucalas to VP of Design

opening presentation on the second morning, “Emerging Technology, A Futurist’s View of Using AI to Transform Business,” is intended to explain how technology shapes experiences and defines the future.

Mark Vitner, chief economist for Piedmont Crescent Capital, will present an economic outlook of national and regional conditions, and Chris Andresen, a lobbyist for AHFA/ICFA at Dutko in Washington, D.C., will deliver a political report. Also, a number of favorite annual conference sessions are planned, including a consumer focus group, peer roundtables, and a vendor showcase. A retail design tour of nearby outdoor furnishings retailers and a golf outing are scheduled on Feb. 3 before the opening reception and dinner.

Sponsorship opportunities are available at https:// form.jotform.com/242734632363153. Group reservations at The Westin Tampa Waterfront Hotel can be made at https://book.passkey.com/event/50828966/owner/ 2002/home until Jan. 6.

Swavelle Group, a leader in textile and fabric design, has appointed Erin Tsucalas to vice president of design, further bolstering its best-in-class leadership team.

Tsucalas will oversee innovation, creative development, and a talented team of fabric design specialists. She will continue her work elevating Swavelle’s collections while driving growth and setting new standards for the industry.

“We’re proud to promote Erin, giving her a broader platform with which to inspire our people, the industry, and design professionals,” says Greg Thomases, CEO. “As we advance our leadership team with an eye toward the future, Erin will set the creative direction for all collections, ensuring Swavelle customers have access to the widest variety of extraordinary fabrics to meet every design need with something remarkably beautiful.”

Tsucalas joined Swavelle earlier this year as design director with more than 25 years in product development and design for luxury home furnishings working with brands like Lexington Home Brands,

Ethan Allen, and Kravet. At Swavelle, she has been instrumental in helping set the design direction for new collections that have been well received as customers look to capture more market share.

“I am proud to expand my role at this incredible company alongside such an talented team,” Tsucalas says. “With design at the heart of everything we do, Swavelle has been a trusted leader in textiles for generations. Fabric has the power to transform spaces, tell stories, and evoke emotion. It is inspiring to have the resources and depth of expertise here to bring design visions to life for every customer, from residential to commercial.”

Couristan Appoints Len Andolino as President

As a multigenerational business that was established in 1926 and grounded on the foundation of quality and designer-driven styled products, Couristan has begun the process of establishing a blueprint for its future as it drives toward its 100th anniversary.

Couristan, a leading manufacturer, importer, and distributor of fine area rugs, broadloom, and custom carpets for the residential and hospitality markets, hired Len Andolino as president. Andolino has over three decades of sales, product development, strategic planning, and merchandising initiative experience in the flooring covering industry.

“At Couristan, we’re focused on further strengthening our partnerships with our authorized dealers in terms of meaningful customer relations, product development, and merchandising strategies and advancements in technologies that are designed to improve upon the selling and purchasing experiences of our extensive product line,” says George Couri, chairman. “Len brings extensive experience in leading and empowering product-led sales teams and driving exceptional customer service experiences that align with our company’s legacy and mission.”

Andolino says, “I am excited to join the Couristan team in my new role, and to bring new strategies and initiatives to the forefront that will ensure the company’s future and surpass expectations that have already been put into place by established investments and strategies.”

In recent years, the company has made some key leadership investments, including the appointment of Bob Tucci as executive vice president of Broadloom. Tucci will now serve the company as executive vice president of residential sales.

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SPOTLIGHT

StovesRebound

Product innovation and a more normalized market are propelling the stove industry to better times ahead.

BY GREG THOMPSON

Many stove manufacturers started feeling the post-pandemic sales decline last year. “Stove sales took a significant hit from Q2 2023 through July of this year, following exceptionally strong demand in 2021 and 2022, which was fueled by the pandemic,” says Joe Burns, president of Hearthstone. “In Q1 2023, manufacturers caught up with demand and fulfilled their backorders, leading to a sharp decline in new sales.”

Retailers, accustomed to ordering months in advance due to previous supply constraints, hesitated to cancel their orders, resulting in high inventories. “Manufacturers also faced challenges with excess raw materials and finished goods, further complicating the situation,” Burns says. “This postpandemic market adjustment has been difficult for

everyone involved.”

Fortunately, inventories are starting to move for manufacturers, with orders picking up in August and September. Burns is optimistic that this trend will continue into the upcoming season.

“After the COVID bubble, where everything you could make was sold before it came off the production line, sales have normalized,” adds Chris Neufeld, vice president of Blaze King Industries Inc. “Consumers are now focusing on stoves that complement their homes. Cast-iron looks are very strong in the eastern markets while steel stoves get the lion’s share of sales in the west.”

Nick Bauer, president of Empire Comfort Systems Inc., agrees that stove sales have stabilized after a strong period buoyed by the pandemic. “We anticipate a dynamic market as supply chains normalize,” he says. “Factors like fuel costs and weather conditions will undoubtedly influence demand, as always.”

On the aesthetic side, Nadia Gilbert, marketing and sales director at Stûv America, is betting on minimalism to remain strong. “We can confidently say that minimalist appliances are still in demand,” she says. “A true and timeless décor trend, minimalism has proven its worth.”

From traditional to modern, the 11 stove manufacturers represented in this issue’s spotlight feature products with efficiency, beauty, and durability.

SPARTHERM

Spartherm Feuerungstechnik GmbH (Melle, Germany) has launched a new range called the Spartherm L800. The L800 Stove features a variety of benches for placement, a zero-clearance fireplace, and an 800 insert. The new product range completes a series that includes the Spartherm S600 range and the Spartherm M700 range.

“The Spartherm range of EPA-approved stoves

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Elevation Electric

has been very popular,” says Markus Aumann, International Sales. “For these stoves, we have options available for the placement of the stoves. The design of the stoves is such that they have large clear fire views with minimal interference—clean lines. We offer a range of placement tables that allow for wood storage.”

Spartherm stoves trend toward the more contemporary styles. “Our goal is to create a wood-burning stove range that affects the complete design of a room/home,” Aumann says. “The product ranges do not only create heat and comfort, but create an atmosphere and a feeling of well-being.”

The company has three 2020-certified stoves in three sizes. “The certification of these products was achieved by natural combustion,” Aumann says. “We have not used catalysts as the flame pattern, and the appearance of our products would be limited by design changes to integrate this type of technology.”

Spartherm maintains a reputation for the latest in design and environmental standards. “Wood-burning stoves feature designs that fall into the required emission requirements and have a pleasing aesthetical look,” Aumann adds. “The products are designed to show the fire in such a way that the fire view is a part of the complete atmosphere for customers.”

BLAZE KING INDUSTRIES

Keeping up with the regulations around wood burning can be tricky, and officials at Blaze King Industries Inc. (Walla Walla, Washington) are not

TOP: Gateway 1700 from Empire Comfort Systems

MIDDLE: S50 Gas Stove from Sherwood Industries

BOTTOM: Neo 1.6 LE2 from Pacific Energy

taking any chances. Instead of a new slate of products, Chris Neufeld, vice president, says, “We have focused solely on the retesting of wood stoves and inserts to stay ahead of compliance requirements.”

Stove offerings have continued to do well, but there is a distinct regional aspect when it comes to best sellers. “It depends upon whether we are discussing the East Coast or West Coast,” Neufeld says. “Steel stoves do very well, such as our Princess and Sirocco models. However, in the east, insert sales dominate and our Ashford insert has proven to be in high demand. The cast-iron appearance demand also applies to our freestanding models.”

Since the COVID bubble, sales have slowed to a “more relatable level” but Neufeld notes, “We can now exceed sales demand with respect to production, and wait times are nearly zero for all wood models. Current demand would suggest sales levels more like 2018, plus or minus 5%. Dealers I have visited recently indicated a strong interest by shoppers in wood heating products.”

Burn efficiency remains a priority among buyers, but looks, price, and size are still top of mind. “Aesthetics have always been key,” Neufeld says. “Efficiency as it relates to being eligible for the federal tax credit is key. There have been fewer large stoves with large carrying capacity, so our King 40 is 4.55 cu. ft., and that makes it very popular.”

SHERWOOD INDUSTRIES

Officials at Sherwood Industries Ltd. (Vancouver, B.C.) are optimistic about the upcoming stove season. According to Jamie Yousief, marketing manager, The Enviro S50 and Westport Steel stoves are expected to perform well, each offering features that cater to modern and traditional tastes. Whether it’s the 180-degree glass and multicolor options of the S50, or the timeless flame of the Westport Steel, Yousief is confident that, “these stoves are sure to continue the company’s tradition of excellence.”

Sherwood Industries is home to three distinctive brands: Enviro Fireplaces, Urbana Luxury Fireplaces, and Uptown Electric Fireplaces. Among the recent launches is the RZ41 Zero Clearance Gas Fireplace from Enviro. “This product features groundbreaking burner technology,” Yousief says. “This stunning new burner setup creates one of the most realistic burns to date, allowing the flames to come from the underside of the log and lick up the sides, just like real burning wood.”

Another hit has been the UE29 Electric Insert from Uptown, which offers customers a choice between standard lighting technology and an LCD

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version for an experience that ranges from realistic to extreme realism. The Uptown lineup is noteworthy for its inclusion of a real wood log set, making it the first company to introduce an original real wood western timber log set to North America.

“Sherwood Industries is more than just a company,” Yousief adds. “It’s a pioneer in the hearth industry, continuously pushing the boundaries of design and technology to deliver the best possible products to its customers.”

STÛV AMERICA

The Stûv 16 family from Stûv America (Quebec City, Canada) consists of four models in different sizes and types. According to Nadia Gilbert, marketing and sales director, the s16 models are available as stoves, inserts, and fireplaces. “All models boast impressive heating capacity and a timeless, minimalist design,” Gilbert says. “Additionally, they are easy to use.”

The company’s guillotine fire screen is ideal for enhancing the wood fire experience at home in safety. “Its stainless-steel structure makes it sturdy, while its fine mesh lets you fully enjoy the view of the flames,” Gilbert explains. “With no visible mechanism or finishing material, the fire screen forms an integral part of the fireplace. Equipped with handles on each side, it easily lowers and raises. Available as an option, it

can be added to the s21 later.”

Stûv also implemented a First In, First Out (FIFO) storage system, allowing officials to manage inventory more effectively. The next step will be to introduce a welding robot. “These two new implementations will enable us to increase our production and adequately meet demand from new partners such as Monsma Marketing Corp., Northeast Distribution Ltd., and Compact Appliances Ltd.,” Gilbert says.

Consumers are increasingly integrating the stoves into their living rooms. “Twenty years ago, they were typically found in the basement,” Gilbert says. “But today’s appliances are not what they used to be. Consumers are looking for minimalist appliances with a timeless look, such as our S30, S16, and S6 models. Also, consumers prioritize high-performance models with efficiency and low emissions, compliant with increasingly stringent environmental standards. They also seek a heating appliance that is efficient and functional during increasingly frequent power outages.”

EMPIRE COMFORT SYSTEMS

The bestselling wood stove at Empire Comfort Systems Inc. (Belleville, Illinois) continues to be the Gateway 2300, thanks largely to its heating capacity and price point that consumers desire.

LEFT: The FUZION-EX with three-sided viewing from Hearth & Home Technologies

RIGHT: Lincoln from Hearthstone

BOTTOM: The 360 FireIn Stove from Mendota

Aesthetics always play a part, and Nick Bauer notes that, “Contemporary with more straight line design continues to be a trend in the wood stove segment.” For the most part, however, the traditional look is still the top seller when it comes to wood stoves, “although there are trends here and there for contemporary models, but they are market-specific and not widespread.”

Empire products also offer methods of cooking or baking built into the stove. These capabilities are joined by ease of use and reliability as features that customers care most about.

Bauer notes that there are some misconceptions about stoves that dealers should know about.

“Wood appliances as a category have a stigma of being difficult to operate and maintain,” he says. “If we can alleviate those, the segment may become more appealing for a broader customer base.”

Empire launched its wood products after the New Source Performance Standards (NSPS) regulations went into effect, so the company has not had to do any major changes or updates. “We are in development on technology that would make wood stoves easier for consumers to operate while maintaining the low particles that the units are certified to,” Bauer says.

For dealers looking to carry fireplaces under the Empire brand, Bauer adds, “We recently celebrated our one-year anniversary of acquiring Montigo, and we are currently in the process of adding a wood fireplace to round out the product lineup.”

HEARTHSTONE

Last season, Hearthstone (Morrisville, Vermont) introduced the Lincoln 8060, its newest soapstone stove. This model features a 1-cubic-foot firebox that accommodates logs up to 18 inches. Like all Hearthstone stoves, the Lincoln incorporates an exclusive TruHybrid system. “TruHybrid delivers

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exceptional performance in a compact package,” says Joe Burns, president. “With emissions of just 1.14 g/hr and 78.5% efficiency, it’s a powerful yet ecofriendly option.”

Hearthstone plans to continue the momentum with the unveiling of three new products in 2025— a modern gas appliance and two innovative wood stoves. These offerings will expand on Hearthstone’s existing product families, including the soapstone, traditional, and modern lines.

Soapstone stoves were top sellers in 2024, led by the success of the Lincoln 8060. “Products like the Castleton stand out because they aren’t just heating appliances—they’re centerpieces of living spaces,” Burns explains. “Consumers see them as beautiful, functional furniture that offers unparalleled efficiency and clean burning. This combination of style and performance is what continues to draw customers to our soapstone line.”

Aesthetics and performance remain top priorities, but Burns sees a notable increase in customers seeking stoves for a sense of security. “With the uncertainty of an election year, political unrest, inflation, and economic volatility, people are investing in products that offer reliability and peace of mind,” he says. “Dealers are finding that customers are somewhat less concerned with saving money on fuel and more interested in having a dependable heat source and cooking surface in case of power outages. This desire for security is resonating across all demographics, not just among preppers.”

HEARTH & HOME TECHNOLOGIES

Hearth & Home Technologies (Lakeville, Minnesota) recently launched the FUZION-EX electric stove, which features customizable flames, vibrant ember colors, and a panoramic three-sided view.

“With nearly 100% efficient heat generation and zero fire emissions, the FUZION-EX is a sustainable choice that enhances any living space, making it more inviting and perfect for any occasion,” says Beth Allen, vice president, marketing stoves. “We are seeing great early demand for the FUZION-EX. The combination of modern aesthetics, ease of use, and efficiency makes it a top choice.”

Consumers are gravitating toward styles that emphasize comfort, sustainability, and nostalgia. Allen calls it the “cozy-core trend,” which focuses on creating warm and inviting spaces. “People are looking for energy-efficient appliances that blend well with natural materials and textures,” she explains. “Wood and pellet stoves fit this trend by providing both warmth and a connection to nature.”

On the other hand, minimalism remains popular, with Allen adding that some buyers prefer the clean lines of contemporary stove designs.

sions to under 1.5 grams per hour—well below the EPA’s 2 grams per hour limit,” Allen says. “Vermont Castings wood stoves also achieve more than 75% efficiency, qualifying for the 30% federal tax credit. Additionally, our wood pellet stoves offer an even cleaner burn, averaging just 1.1 grams per hour, with 16 models also qualifying for the tax credit.”

REGENCY FIREPLACE PRODUCTS

Nostalgia also plays a role, with many consumers drawn to the vintage revival trend. For those who grew up with stoves, HHT products evoke fond memories while also offering modern conveniences.

Even before 2020 regulations, HHT prioritized responsible manufacturing, ensuring that products beat or exceeded regulations. “Our wood stoves are designed to burn more completely, reducing emis-

Back in 2023, the board of directors at Regency Fireplace Products (Delta, B.C.) elevated Sudhir Lamba to president and CEO, a move that bolstered momentum into a successful 2024.

“Sudhir will lead our company into the next phase of profitable growth, focusing on safety, our people, operations optimization, productivity

TOP: Regency Cascades F2500 Hybrid Wood Stove

MIDDLE: Spartherm-600-MO with bench

BOTTOM: Ethesia Glass by Dielle from The Vulcan Group

Great Products, Great Service

RH Peterson is powering sales at specialty stores.

FINDING A TRULY EXCELLENT GRILL AND PROPERLY DISPLAYING IT ON THE SHOW FLOOR IS ALWAYS A GOOD START, but great brands also need to be widely available with efficient distribution. Quality and availability came together for Sam Hickey at Creekstone Outdoor Living in Spring, Texas, back in 2011 when Hickey began carrying FireMagic from RH Peterson.

A distributor in nearby Houston kept plenty of inventory on hand, so Hickey did not need to start with a large up-front investment. “FireMagic’s customer service is top notch and they have always stood behind their product,” Hickey says. “There have been very few issues, and they have always handled them in a timely manner and kept our customers happy.”

RH Peterson cultivates effective display programs and various specials at trade shows to help dealers with the company’s new and more popular products. Part of the popularity comes from RH Peterson’s made-in-the-USA philosophy. “That’s a big selling feature for FireMagic and RH Peterson products,” Hickey says. “They continue to refresh their designs and stay at the forefront of the industry in terms of quality and design. We have one local distributor that does a good job at keeping stock on hand and available for quick order fulfillment.”

One of the biggest selling points with FireMagic is the ability to provide a la carte options like the rotisserie backburner, charcoal insert, analog or digital temp gauges, viewing window, and more. It adds up to a competitive advantage over other premium grill lines that only provide the “fully loaded” versions.

The bestselling grill at Creekstone Outdoor Living is “far and away” the FireMagic a660i-7ean. As an oversized 30-inch model that comes with three burners and a cook surface larger than competing brands’ 36-inch versions, it fits a great mid-range price point that makes it an easy sell. The viewing window options are popular upgrades that are frequently added to a sale as long as they are properly shown on the floor.

“We have a nice 16-foot outdoor kitchen display in the showroom with all FireMagic doors/drawers, warming drawer, refrigerator, dropped power burner, and a Diamond Echelon 790 with a viewing window,” Hickey says. “Additionally, we show our bestselling a660i-7ean—

no rotisserie with analog temp gauge. We use social media and Google to promote our products throughout. We also do some regionalized and specialized print advertisements that are focused on our demographic.”

Kevin Sparks, owner of the The Mad Hatter in Alpharetta, Georgia, began selling the RH Peterson brand more than 20 years ago, including RealFyre gas logs and FireMagic grills. “We chose RH Peterson for the unparalleled beauty and quality of their products and their outstanding customer service,” Sparks says. “We were committed to offering the best products available to our customers, and after thorough research, we knew RH Peterson was the right choice.”

RH Peterson gas logs and burner selections provide an incredibly realistic look, almost indistinguishable from a real wood-burning fireplace, and the FireMagic grills are the finest on the market. All products are made in the USA and come with the best warranty in the industry, allowing customers to make purchases with confidence.

“RH Peterson’s support has been invaluable, offering generous display credits, catalogs, co-op pro-

grams, and incentives for our sales staff,” Sparks says. “We currently sell over 600 sets of gas logs per year. Our top seller for gas logs is the G-45 burner with Charred Oak or Charred American Oak. However, we have seen a significant increase in sales of the G-31 burners and logs in recent years.

“Additionally, FireMagic built-in grills and components are highly popular,” Sparks says. “The quality of these grills, with their industryleading burners and designs, makes it clear to customers that this could be the last grill they ever need to buy. RH Peterson has played a crucial role in our success over the past two decades, and we look forward to continuing this successful partnership for many more years to come.”

Sam Hickey Kevin Sparks

enhancements, and our long-term new products and sales/strategic growth,” says Kyle Grant, vice president of marketing and sales.

Under Lamba’s leadership, stove sales have remained robust, driven by heightened consumer awareness around home heating efficiency and rising energy costs. “Many homeowners are seeking alternative heating solutions that are both cost-effective and environmentally friendly,” Grant says. “For the upcoming season, we expect this momentum to continue, especially with more consumers being aware of minimizing costs and seeking long-term value.”

On the aesthetic side, Grant says consumers are increasingly drawn to clean, minimalist designs that seamlessly blend with a modern home. “This trend is driven by a desire for stoves that not only provide warmth but also serve as a centerpiece in living spaces. There’s also a growing interest in eco-friendly and high-efficiency models, reflecting a broader societal shift toward sustainability and energy conservation.”

In line with that shift, Regency’s new stoves meet and exceed 2020 EPA regulations. “We’ve incorporated advanced combustion technology in the form of both dual-burn and triple-burn systems that significantly reduce emissions while enhancing fuel efficiency,” Grant says. “These enhancements ensure that our stoves are both environmentally responsible and economically advantageous for consumers.”

VULCAN GROUP

Dielle Pellet Stoves from Vulcan Group LLC (Plantsville, Connecticut) have hit the ground running since their rollout at HPBExpo in Nashville. “Dealers have been clamoring for a stove line like this for many years,” says Sean Michanczyk, sales/marketing director. “If the consumer is looking for traditional or contemporary design, Dielle has it covered. There is something for everybody.”

While Michanczyk acknowledges that stove sales have not been what they were during the pandemic, Vulcan Group has continued to see strong sales in New England. “Customers have already done their homework and are coming to buy,” Michanczyk says. “Also, the products that consumers are purchasing are higher end than in previous years. We feel as the year progresses, we will continue to see increases over last year’s sales numbers.”

According to Bruno Ferreira, operations director, customers have responded to the Dielle stove line due to several key features, including fuel source and fuel efficiency via wood pellets, a renewable and ecofriendly fuel source; self-cleaning convenience and maintenance features that reduce ash buildup; a touchscreen display, which allows users to control and monitor their stove’s performance; and long burn times for consistent warmth.

“Dielle stoves are engineered for extended burn times, allowing them to operate efficiently for longer periods without the need for constant refueling,” Ferreira says. “This feature ensures that your home stays warm and comfortable with minimal intervention.”

“Dielle stoves cater to the needs of today’s cus-

tomers by offering a blend of fuel efficiency, ease of maintenance, user-friendly operation, long burn times, and stylish design,” Michanczyk adds. “These are all essential features for a modern, comfortable, and sustainable home heating solution.”

PACIFIC ENERGY

Pacific Energy (Duncan, B.C.) recently invested in a new state-of-the-art hearth research and development facility. The new space will facilitate product development and testing, product recertification testing, and long-term research into low emission, high-efficiency wood-heating solutions.

The laboratory will allow researchers to work on multiple solid fuel, gas, pellet, and electric projects simultaneously. For the past 40 years, EPA certification on solid fuel products could last 10 to 15 years; but since the recertification of the entire product line to the new 2020 emissions standard, manufacturers must now have a continual development and testing cycle in place.

“An example of this is the more recent U.S. Biomass Tax Credit 75% HHV grant requirement, and the continual evolution of testing standards and protocols being developed and mandated by both the EPA and NESCAUM,” says Cory Iversen, vice president of sales and marketing. “Facilities such as Pacific Energy’s new R&D lab allow execution of the vision for advancement and growth that the industry needs.”

Developing and certifying EPA stoves can be challenging, but Pacific Energy made it happen for the Vista LE2 and Neo 1.6 LE2 models. According to Iversen, the advanced combustion management system (ACMS) is key because it assists the wood-burning stove and insert to manage and flatten out potential high and low-fire situations during the startup and reload phases.

High-fire and low-fire situations can potentially impact the overall burn cycle and affect efficiency and emissions. “The ACMS also helps with controlling the burn to obtain a longer, more consistent heat output throughout the entire cycle, leading to greater comfort, extended burn times and less fuel consumption,” Iversen explains. “The addition of

Pacific Energy’s patent-pending, hands-off, ACMS technology provides an extra level of clean control to an already extremely efficient and robust industryleading wood stove and remains catalytic free.”

MENDOTA

Mendota (Hiawatha, Iowa) just stepped into the stove category, but they are well steeped in the business of fire. Mendota recently created the 360 FireIn Stove, featuring three-sided viewing and efficient heat production. The FireIn burner is wrapped inside the logs to produce a realistic flame.

Hand-painted birch or white oak log sets add to the realism. “We are offering a classic, free-standing stove with all the attributes of the Mendota gas products, which are industry leading,” says Ron Schinnerer, sales and marketing lead, North America. “We have always been doing fireplaces and inserts, so making a stove is kind of like making trucks and then deciding to make sedans.”

The stove intro comes at an ideal time for Mendota. “We are well rested from our COVID pause. We have our engineering and R&D departments geared up for new products,” Schinnerer says. “The stove is the initiation, and we have a handful of products coming out over the next four quarters that are queued up.”

For dealers who are hoping for the same Mendota quality found in fireplaces, Schinnerer is convinced they will be pleased. “We’ve brought the Mendota expectation of quality to the new stove,” he says. “Now was the time to get involved in the stove category. We took our sweet time to meet the expectations of our dealer network. We are bringing the quality of the manufacturing and the flame pattern.”

Schinnerer says the stove market is expanding. “We feel this was a market for us to gain momentum and growth, and now was the time to strike. We are reengaging with our customers—the specialty hearth partners—and those are the only partners we have. We build for them and their needs on the sales floor— and to make our retail partners successful.”

TOP: Stûv s6 insert

Fascinating.

TURNING THE PAGE

Specialty retailers have traversed the ups and downs of 2024 and are looking forward to a steadier and better 2025.

BY LARRY THOMAS

WITH THE SUPPLY CHAIN WOES, UNPRECEDENTED DEMAND CURVE, AND INVENTORY GLUT OF THE PANDEMIC FINALLY IN THE BACKGROUND, specialty retailers of casual furniture, hearth, and grilling products were looking forward to a more “normal” 2024.

Did they achieve it? Let’s just say normal is in the eye of the beholder.

Some say 2024 has been characterized by fewer customers in the store, but higher average tickets—which is not necessarily a bad thing. But others were ready to turn the page to 2025 a couple of months ago when the summer selling season came to a halt and political news and advertising became inescapable.

Still, others have been thrilled with 2024 and are convinced that momentum will carry over into next year, regardless of the future direction of interest rates and economic growth.

The bottom line is that this year has been the proverbial mixed bag—or perhaps better described as the jumbled pocketbook. “We lived through the bubble. It has gone away, and we’ve transitioned to a new normal,” says David Esau, president of North Atlanta Fireplace Grill & Patio in Peachtree Corners, Georgia. “Everybody has been coming down a lot from the COVID bubble.”

And by “everybody,” Esau is referring to retailers, manufacturers, and consumers. Even Esau’s mostly well-heeled clientele isn’t spending quite as much on things like fireplaces and patio furniture. “Demand for fireplaces has been relatively strong, but this has been an off year for the outdoor-living business,” he says.

“Overall volume generally has been slower than recent years.”

Greg Martin, co-owner of Atlanta-based Kolo Collection, agreed, noting that part of the sluggishness was due to few special orders from 2023 carrying over to this year. “We have found the consumer demand to be less in 2024,” Martin says. “We had a very strong 2023, but much of that was due to a large amount of special orders from 2022 that car-

ried over. For 2024, we did not enter the year with nearly as strong of a pipeline.”

By contrast, outdoor furniture sales should be up at least by double digits in 2024 at Gasper Exterior Furnishings in Furlong, Pennsylvania. “I’m delighted,” says General Manager Eli Hymer. “We are a high-end store, and our customers seem to be a little more recession-proof.”

Also helping drive sales are two sister

Doug Sanicola

David Esau

“ People were being a little more conservative in their spending, but I don’t want to sound too negative because we’ve still had a good year. ”

—Jodi Boer

retail businesses operated by Gasper—a garden center and a landscaping business—that also display a limited selection of outdoor furniture. “The landscaping business is a huge driving force for the casual furniture business,” Hymer says. “We offer incentives for our landscaping clients (to buy outdoor furniture) and it’s not uncommon for a customer to go to one of our other locations and then come here.”

Equally happy with 2024 is Doug Sanicola, president of Outdoor Elegance in La Verne, California. “We’re flying,” Sanicola says. “While there are fewer people coming in the store, the orders that are coming in have been so much larger than average. I’ll bet the average ticket has doubled.”

He is also thrilled that his warehouse is only about 50% full. That’s a far cry from a couple of years ago when it was difficult to find a path to walk through the place. “Now that the pandemic is over and the supply chain is back to normal, we have cut back on our buying,” Sanicola explains. “We’re still selling lots of stock, but we can do a lot of special orders because the manufacturers’ shipping times have been very fast.”

He adds that the store’s success during the past two seasons has led the retailer to drastically alter its buying habits. “The days of early buys are over for us. It doesn’t do us any good at all,” Sanicola says. “We haven’t ordered any containers for the past two seasons.” Instead, stock is replenished as needed

throughout the season by ordering smaller quantities from the manufacturer’s warehouse.

More than 2,000 miles away from Sanicola’s store, it also has been a good year at All Seasons Living in Hudsonville, Michigan. General Manager Jodi Boer says the retailer’s direct mail, television, and billboard advertising has paid off handsomely. “We had a huge start to the year, but it did slow down in June and July,” she says. “People were being a little more conservative in their spending, but I don’t want to sound too negative because we’ve still had a good year.”

Many of her customers are upper-income households who have vacation homes and permanent residences along the Lake Michigan shoreline, and they’re still willing to spend money on outdoor furniture—even though many opted to refurbish only a portion of their outdoor living spaces instead of a complete overhaul.

“People have come to realize they really like spending time outdoors, so they’re trying to use their outdoor spaces a little longer by covering the space or buying things like outdoor heaters and fire pits,” Boer says.

BARBECUE GRILLS

On the barbecue grill front, Dan Marguerite, owner of The Backyard Barbecue Store in Wilmette, Illinois, largely agreed with Esau’s assessment of the

outdoor living business in 2024. “People aren’t spending as much money on outdoor living. We’re just not as busy,” Marguerite says. “They are more cautious with their money.”

He adds that sales of big-ticket items such as outdoor kitchens were hampered the most by the downturn, while other cooking products such as grills and pizza ovens have done reasonably well. “Pizza ovens are still a strong product … and we did sell some new Weber grills,” Marguerite says. “But gas grills are still the strongest product line we have.”

He says he continued to advertise heavily on radio and television—often with the assistance of co-op advertising dollars from grill manufacturers—and will continue to do so in 2025. “It wasn’t as good as the past two years, but there were still lots of positive signs,” he says of 2024, noting that the retailer’s cooking classes regularly sold out, and its food and catering business was a smash hit.

He says the catering menu, which features pulled pork, chopped brisket, and grilled potato salad, among other things, was popular with customers organizing group outings of all sizes. And an on-site restaurant, which is only open for dinner on Fridays and lunch on Saturdays and Sundays. “We’re usually packed, especially on Sundays during football season,” he says.

Esau, of North Atlanta Fireplace Grill & Patio, agrees that the grill business could use a boost in 2025,

Dan Marguerite

Jodi Boer

and says he believes a digital-only advertising strategy he implemented this year will be of more benefit next year. “We’re getting metrics that are traceable…and it customizes lead generation, which can’t be done with a radio ad or a TV spot,” Esau explains. “It’s a more direct means of gauging the effectiveness of your advertising.”

ADVERTISING

He adds that his company made the difficult decision to discontinue all print, radio, and television advertising to focus on digital, but the move appears to be paying off. “It will take some time to see the overall effect, but it seemed to have a much more quantifiable impact,” he says, noting that the store concentrated its digital effort on YouTube, Facebook, and Instagram.

Boer, of All Seasons Living, says she plans to continue her company’s heavy billboard and TV advertising next year, while Martin says Kolo Collection will focus on digital ads for its store in Nashville, and is working with luxury home magazines to promote its flagship Atlanta store.

“Designers are still our number one category,” Martin says. “Even in economies where there is uncertainty and where housing is not turning over

as much as we would like, our designers have clients who are buying, building, and renovating.”

Hymer says Gasper’s also eschewed billboard and TV advertising, focusing instead on a catalog that was distributed in February to owners of highend homes in key ZIP codes in the store’s delivery area. This year’s catalog featured furniture sets that were on display in the showroom, which boosted sales of in-stock merchandise.

He notes that it also helped special order sales, especially early in the season.

“People are now buying early,” Hymer says. “January and February were very strong months for us, and it was mostly from customers who (were willing to wait to) take delivery in April and May. They would rather have the furniture wait for them instead of them waiting for the furniture.”

OUTDOOR FURNITURE

Interestingly, Hymer was one of the few specialty retailers who says polymer furniture— regarded as one of the hottest casual furniture categories in recent years—was not selling well. Instead, Gasper’s bestselling category is teak. “A lot of people are afraid of teak, but we embrace teak,” he says. “It’s probably our biggest category year in

Boer says All Seasons has had the opposite experience. Her store’s customers love polymer because it is a low-maintenance material and doesn’t need to be covered during the winter months. “With our summers being so short, people are not willing to make the commitment for maintenance work on teak,” she explains. “But they do like the look and feel of teak that are found on many polymer products.”

From a style standpoint, both Hymer and Sanicola note that they are seeing the market move away from traditional and into more transitional and contemporary looks.

“We used to be completely traditional, but now there’s a lot more transitional and contemporary on the floor,” says Rick Decker, Sanicola’s sales manager at Outdoor Elegance. “I don’t see that pattern changing anytime soon.”

Adds Hymer, “It has been a very traditional area here, but I flipped (the sales floor) this year, and it’s more than 80% transitional. Our client now is the person in their 30s or 40s who shops at Restoration Hardware and Pottery Barn. I certainly don’t copy them, but I go for the same looks. Our

aluminum that is so ornate.”

FIREPLACES

Many fireplace shoppers, according to Esau, still lean toward traditional wood-burning fireplaces, but gas units remain the biggest sellers—often because of the wide variety of styles that are available.

He believes electric fireplaces will continue to gain market share on gas units during the next two to three years but doubts they will surpass gas anytime soon. “The technology is starting to improve,” Esau says. “They have a much more realistic look and appearance. It’s effectively a computer image that also makes crackling noises and sparks like a wood-burning fireplace.”

In addition, he says electric units are typically a more cost-effective fireplace option because neither a gas line nor a ventilation system needs to be installed. Prices of ventilation systems, in particular, have skyrocketed in recent months, which drives up the total cost of woodburning and gas fireplaces.

Esau says the newer technologies have increased the prices of some electric fireplaces, as well, but he believes they will come down as competition increases.

cast

Greg Martin

Eli Hymer

By adapting to change and to new regulations, this Rocky Mountain retailer is staying one step ahead of the game.

BY MAURA KELLER PHOTOGRAPHY BY KHAYMAN LOPEZ

M PEAK Performance

ountain towns conjure up images of snow-capped peaks, rugged forest vistas, and roaring fieldstone fireplaces. In fact, Colorado is the ideal spot for a hearth business to experience tremendous growth and expansion. Just ask Brian Coates, owner of Mountain Home Stove & Fireplace, located in Steamboat Springs.

According to Coates, the company was established by the original founder, Wolfgang Bennett, in the early 2000s. The business grew and with it, the number of employees grew to the point where Bennett brought on Jackie Buratovich as a partner to help manage the office and continue the growth. Coates and his wife, Charlie, purchased the business from Bennett and Buratovich in January 2024 with the vision of further developing the hearth business to provide current and new customers visual centerpieces and functional heating appliances for their homes in the Yampa Valley.

“With change as the only constant in life, we make sure to stay educated on the changes in regulations in the industry and how we can best bridge those changes to best meet our customers’ wants and needs,” Coates says. “In our area, we have had impactful changes in wood-burning regulations that have reduced the overall number of available options.” As Coates explains, this change restricts the business’ wood offerings to EPA-certified units in most of their service area, eliminating the ability to install large open-faced, masonry fireplaces that everyone enjoys, especially on winter days in the mountains.

“This is not the case for our entire service area, as we do service some rural communities that have less restrictive wood-burning regulations, allowing the customer to choose between more options,” Coates says.

In Colorado, there are discussions regarding

BOTTOM: The store’s clientele enjoy both woodburning and state-of-the-art gas units for new and existing structures.

TOP: Brian Coates, owner of Mountain Home Stove & Fireplace, brings innovative hearth products to Steamboat Springs, Colorado.

gas utility restrictions for new developments in some of the larger populated areas of the state. If, or when, these were to take effect, Coates says it would reduce his offerings to wood or electric.

“At this time, we don’t sell many electric fireplaces, and we don’t show an increase in sales or interest, but there is a chance that electric fireplaces will take over more of our sales if any regulated restrictions on gas take effect,” Coates says. “In our service area, we also don’t see a lot of new subdivisions or big developments going on, which require new gas main lines to be installed. That could be beneficial to us. Time will tell.”

PRODUCTS THAT SELL

The customer base at Mountain Home Stove & Fireplace is drawn to high-end gas fireplaces for remodels and new construction. Specifically, the customer base is divided into two main categories: seasonal owners visiting their rental units or secondary homes, and people living in their primary residence.

“Those that live full-time in the service area tend

to gravitate more toward gas in town and wood outside of town,” Coates says. “Rental units are predominantly interested in small gas fireplaces and inserts. Customers who have second homes in the area differ dramatically in terms of their interests, and we don’t have one type or style that dominates that portion of our customer base.”

Coates and his team do see a healthy number of custom masonry gas units as well as custom luxury gas units that go into high-end homes dotting the area. “There are a lot of condominiums in the region and many of them have had fireplaces for 20 to 30 years,” Coates says. “The number of gas insert replacements is climbing with the original units now coming to the end of their useful lives.”

He adds that customers are most interested in wood-burning units, no matter if they are in openfaced units, fireplaces behind glass, or stoves. “The ambiance that comes with burning wood in the mountains during the winter can’t be beaten with any other option available,” Coates says. “However, once educated on the care and maintenance of a wood-

BOTTOM: As restrictions and environmental concerns take hold, high-end gas fireplaces are the biggest trend being embraced by the

burning unit, the work it takes to operate a woodburning unit, and possible restrictions around having a wood-burning unit, a lot of customers will change their mind and go with a gas option.”

As evolving regulations affect the hearth industry, customers’ interests also change. These days, Coates is noticing a limited interest in pellet stoves. However, he adds that the closing rate on pellet stoves are the lowest of all categories. “Our sales team continues to talk with customers about our pellet stove offerings, and we will see what the future holds for that portion of our offerings,” Coates says.

BUILDING A SOLID BRAND

In a region focused on cold weather, hearth products are a “must” in many homes and businesses. As such, competition within the hearth industry is strong and the Mountain Home team focuses on developing a solid brand experience. This involves communicating properly with customers—answering their calls and responding in a timely manner, working to ensure they understand what they are getting and what is required for installation and operation, and managing the project efficiently to ensure the customer is happy with the product they receive.

“No matter the size of the project, communication can easily fall apart. With improper communication, there is a higher probability that we do not meet the customers’ expectations, which is not good for anyone,” Coates says. All of this starts in the showroom during the first interaction with the customers to understand what they want versus what is a feasible option.

“Estimates are developed and shared with the customer. Items are ordered and organized in the warehouse to ensure nothing is forgotten during the delivery and installation,” Coates says. “On installation day, we have a team meeting to ensure the

TOP: Located in the heart of Yampa Valley, Mountain Home Stove & Fireplace serves both “in-town” and rural customers, each of which gravitate to traditional woodburning and gas units.

Steamboat Springs region.

installation crew is properly informed by the sales team about what precisely needs to be completed that day. We have a trained installation crew to install the unit and, if necessary, schedule inspections with the proper regulators.”

The same process is used on the company’s service side, which includes all hearth-related services such as inspection, annual cleanings, repairs, and chimney sweeps. Coates emphasizes that communication is key in each step of the process, with all parties involved to ensure a successful project.

“We believe that this method is essential in providing the best experience with our customers who share this message with others to continue to maintain and grow our customer base,” Coates says. “We are fortunate that we are kept busy with organic traffic through

Fireplace Plenum and Louvers

repeat customers and word of mouth. During the summer, we encourage our customers to take advantage of reduced cost service and annual cleanings so that we can manage the busy season a little better. We have found this to be helpful and have received a healthy response. We do not run any marketing or promotional campaigns for sales or installation of new units.”

GROWTH OPPORTUNITIES

Coates recognizes that customers are pushing the company to obtain and install the latest and greatest options available. “We are just starting to have interest in hanging units, which are unique. The complexity and involvement of all contracting partners is very interesting and, if done properly, will result in a beautiful product,” he says. “I can’t say if this will be a trend, but I

Customers have a wide range of quality heating stoves to choose from.

imagine we are only beginning to see the level of interest in this style of fireplace.”

Embracing new innovations is at the core of Coates’ operations, as he and his team are always excited to take on new projects, especially those that may not go as planned. “When a tough project is completed and the customer is happy, it is motivating to do it again for someone else,” Coates says. “This forces us to continue to learn together and when we’re working on new and exciting things, it can breathe a breath of fresh air into the room. Then we can share this with our customers and open more potential to give our customers exactly what they are looking for.”

Looking ahead, Coates believes the hearth industry’s future will be dictated by regulations. “In some ways, this is unfortunate as we will be losing the opportunity to provide products that have been around for centuries. However, this will require creativity and innovation to overcome, and I believe great alternatives and new products will be developed as a result of these regulations,” Coates says. “I’m excited to evolve with the manufacturers’ developments and work with them, our contractors, and customers to provide beautiful and functional heating appliances for our customers.”

THE FAB FOUR

For over four decades, four brothers have been providing top-of-the-line grills and outdoor kitchens to customers at four successful stores.

BY SHARON SANDERS PHOTOGRAPHY BY LILY FASSNACHT

Four decades. Four stores. Four brothers. Fireside BBQ & Appliances (Woodland Hills, California) takes the idea of a family-owned business to a new level. The respected and muchloved California specialty retailer has been building its reputation for over 40 years as the local expert in barbecues, outdoor cooking equipment, and kitchen appliances. Armen Jr., Sean, Josh, and Raffi are the siblings who are making it happen.

Founded by Armen Aslanian Sr., the business has been a fixture in Los Angeles and Ventura counties starting in 1978, and it continues to thrive thanks to the family’s philosophy of hard work and customers first.

“Small businesses are more scarce than ever before in our market— we are one of the few left that is able to give customers a personal experience that the big-box retailers cannot,” Sean Aslanian says. As the family’s second oldest son, Sean has been working in the business since he was 15. At just 21, he was the first of his brothers to open a location of his own in Conejo Valley/Thousand Oaks in 2008. “I know I was young, but I was ready,” he adds.

His brothers, Josh and Raffi, each opened their own locations in

TOP: (L to R) Sean Aslanian and 15-year store employee Ari Halici.

BOTTOM: Fireside carries some of the finest grills in the industry.

nearby West Hollywood and Chatsworth a few years later. Armen, the oldest, manages the original store in Woodland Hills. “Retail is all we knew our whole lives, so it was a natural next step,” Sean says. “We all love the business and our customers—we are fortunate to be able to work together as a family.”

From an early age, their dad instilled in them family values that are the unbreakable thread that runs through the company. “He trained us how he wants us to care for customers—emphasizing that, above all, the customer comes first. My dad always says that every customer who

comes to our stores is an angel. They are bringing us business, so we must treat them special.” While each of the four stores is a different size, look, and has a unique personality, they all share the same work ethic, salesmanship, and service that Fireside is known for in its communities.

CHOICE AND SERVICE

Fireside’s wide breadth of products is truly second to none in its market. Barbecues have been the core of the business since its inception, and to this day, it remains one of the most profitable departments. The stores offer over 100 brands of barbecues,

smokers, and outdoor cooking products at every price point including Lynx, Twin Eagles, DCS, Fire Magic, Alfresco, Hestan, Viking, Delta Heat, Traeger, and Big Green Egg. Over the past few years, pizza oven sales from Gozney, Alfa, Forno Bravo, and Fontana have skyrocketed.

“I would say 8 out of 10 customers purchase both a grill and a pizza oven. People love them because not only do they make gourmet pizza, but they can be used to bake bread, cookies or even as an oven to cook a chicken or turkey. They add a little extra fun for entertaining in an outdoor kitchen,” Sean explains.

BOTTOM: The family-owned California business was established in 1978.

The store has created a website dedicated to pizza ovens (linked off of the store’s main site at firesideappliance.com) to provide interested buyers detailed product information, and they can even purchase online.

Fireside has so many product choices that it is impossible to display everything. The brothers select brands for their showrooms that they trust most

TOP: Fireside’s grill selection is second to none in its market.

OUTDOOR GRILLING

when it comes to quality, performance, and customer service—some of the favorites include DCS, Lynx, Fire Magic, and Big Green Egg. “In a world of online shopping, our showroom is what sets us apart because it’s a place where people can come to see, touch, and experience our products,” Sean says.

Fair prices and full service are what ultimately close every sale. Fireside specialists design and build custom outdoor kitchen islands in any shape or size, and outfit them with everything from barbecues to stainless steel drawers, side burners, and refrigeration. “We have close relationships with contractors, builders, and designers who like that we are a one-stop shop they can trust. Homeowners appreciate that we spend time helping them choose the perfect products to outfit their dream outdoor cooking areas.”

Homeowners make up a large part of the clientele, and the staff makes sure they are treated with utmost care in every detail of a sale. Many are in

the process of remodeling their homes, which often includes adding or upgrading outdoor cooking areas. “People come in wanting to remove an old barbecue and need advice on how to find the best replacement,” Sean says. “It can be hard to locate something that will fit in existing structures—but that’s where we come in. Our staff will research ideas and come up with suggestions on

what can best fill a space.”

If nothing fits exactly, Fireside can adjust a kitchen island or structure as needed, whether it be changing the size of a cutout or adding decorative trim to fill any gaps. “Clients appreciate that we have the resources and care enough to take extra time to help them out—it’s a free service we provide because we want them to be happy.”

Live grilling events are a popular way to get clients up to speed and excited about outdoor cooking. The stores’ brand reps are invited to bring in their own chefs to prepare food and demonstrate the features of their products. “Our West Hollywood store recently held an event for designers as a way to not only educate them, but to nurture lasting relationships as well. We want them to feel 100% confident recommending us to their clients.”

FORWARD MOMENTUM

Going into 2025, sales remain steady for the hard-working retailer, even though the economy is uncertain. The family has always been strategic about running the business as lean as possible. They had the forethought to purchase the building/property for every store, along with its two warehouses, which puts them in a comfortable position for the near and long-term future.

“When times are tight financially, it feels good to know we don’t have rent to pay—we can invest in our business instead. It is the smartest move we could have made,” Sean explains.

Fireside’s staff is one of the store’s most valuable assets—all of whom have been with the company for many years. “It’s tough to find people who are teachable and invested in their jobs for the long haul. We have talented salespeople, installers, and delivery drivers who have been with us for 10, 20, 30 years. None of our employees are new to the industry, so everyone is an expert. We all have the same purpose, which is to put the customer first no matter what.”

As far as what’s next for Fireside, there is no slowing down for the ambitious retailer. The family is already eyeing a location for a fifth store in Newport Beach about 45 minutes south of Los Angeles, as well as a sixth in Santa Barbara. “We joke that we are out of brothers to run the stores,” Sean adds. “But we have some responsible people ready to go who are more than capable of taking the reins.”

High-end pizza ovens are one of Fireside’s bestselling cooking appliances.

SHOWROOM SHOWCASE

NEWBeginnings

The Connors purchased this New Jersey specialty retail store in 2023 and started building toward the future from day one.

BY SHARON SANDERS PHOTOGRAPHY BY JOANNA BAJ

Backyard Living (Ridgewood, New Jersey) is in good hands. New owners Patrick and Beth Connor purchased the family-owned outdoor living business last year with a vision for the future. “It’s a much-loved retailer that’s been woven into the fabric of its community over the past 25 years—with a focus on hometown service,” Patrick says. “Businesses like this deserve respect and care as they enter into a new generation. We are honored to be the ones tasked to carry on its legacy.”

The Connors purchased Backyard Living from the founders/owners who were retiring after over two decades. Between the two of them, the Connors bring many years of experience in corporate marketing, retail management, sales, and design. “Buying the store as a couple was the melding of our worlds. We wanted something we could do together that was big enough to support us, but not big enough to scare us—and I didn’t have to get on a plane every Monday to go to work.”

As rookies in casual furniture, the duo did a one-year sprint to get up to speed—spending time with the previous owners, staff, furniture reps, and visiting other specialty retail stores. “We attended the major trade shows and visited every booth of every brand we sell— and then some.”

Industry veterans welcomed the Connors and were eager to give them advice. “It was during our exploration that we came to appreciate what a special industry we had joined,” Patrick says. “It’s full of family-owned operations (retail and manufacturing) with expertise and passion for what they do.”

Situated in picturesque downtown Ridgewood, Backyard Living serves the area’s affluent residents who prioritize enjoying time outdoors. “You can’t throw a rock without hitting a backyard that has our furniture.” The store’s 5,300-square-foot showroom carries some of the best brands in the industry including Gloster, Brown Jordan, Barlow Tyrie, and Kingsley Bate. Many local customers also own a house in the Hamptons or on the Jersey Shore, so the store

TOP: Standing, from left: Joanna Policastro, Kate Yates, Olivia Olson, Jennifer McSherry, Quinn McSherry, and Matt Tornetta. Sitting, from left: Beth Connor, Tamika Nosworthy, and Patrick Connor.

BOTTOM: The store is expertly merchandised with eyecatching styles, textures, and materials.

TOP: Backyard Living serves its affluent market with personal service and luxury products.

MIDDLE LEFT: Unique touches give the store’s furniture a designer look.

MIDDLE RIGHT: Simple, modern silhouettes make a statement.

BOTTOM: Décor and gifts add personality to the showroom floor.

design services. “As part of our initial remodel, we’ve upscaled our showroom and gone a new direction by bringing in more youthful pieces and highlighting premium brands. It’s been a breath of fresh air and a way for us to put our stamp on the store,” Patrick says.

Backyard Living employs a full-time floral designer, Joanna Policastro, who is a local celebrity of sorts. She makes one-of-a-kind seasonal centerpieces, wreaths, and outdoor faux planters, as well as custom arrangements. Policastro used to work in the store part time and ran her own shop in town.

“We quickly realized how much demand there was for her designs, so we set up an in-store floral bar as a place for her to work, and her products are featured throughout the showroom.” She has a loyal community of followers on Instagram. “Our customers love owning a one-of-a-kind floral that no one else has. It gives them bragging rights with something that’s personal and beautiful.”

also sells white umbrellas, teak, and furniture with a coastal feel.

FINDING THE RIGHT DESIGN

Custom orders make up the majority of sales, so the Connors created a full-service design center in the showroom to display fabric samples, browse catalogs, and review site drawings. A seasoned designer herself, Beth interacts with designers and homeowners, spearheading the

The Connors decided to carry on the tradition of the Backyard Living Holiday Shop, which features fall, Thanksgiving, Hanukkah, and Christmas décor. “We are so seasonal in the Northeast that furniture sales basically dry up after July 4th because everyone is enjoying summer on vacation or at their second homes. When they come back, it’s starting to get cold,” Patrick explains, adding that it’s a way to keep the store open and functioning to cover expenses. In early September, most of the display furniture is moved to the off-site warehouse. The design center stays open because homeowners, designers, and builders like to plan and order for the next summer.

The season kick-off is a three-day sale the first week of November. “The transformation is magical. The showroom is glammed up with fine holiday décor and Christmas trees that are styled by Policastro and the team. “I never realized what an art it is to deco-

SHOWROOM SHOWCASE

rate trees,” Patrick says. The décor is extremely popular, and the Connors purchase it in limited quantities. “Having just a few SKUs of each item has turned out to be a good sales tool because it creates a sense of urgency. Our customers know that once something is gone, it’s gone, so they show up early so they have a choice from the best selection.”

MARKETING MAGIC

With Patrick’s expertise in marketing, the store has upped its game on all fronts. “Marketing is my space, so it’s been fun putting together a plan. The previous owners ran the store beautifully, and relied solely on community engagement to connect with customers. We’ve just sprinkled a little bit of marketing on top of that and it’s had a nice impact.”

One of the first tasks was to wrap the store’s delivery vehicles with logo graphics. “We are doing deliveries in the local neighborhoods all day, every day, so it’s a simple way to increase our visibility and name recognition.” Patrick has also started running geo-targeted and demographic-targeted Google, Facebook, and Instagram ads. He has access to the ZIP codes of potential customers, how old they are, how much they earn, and what their houses are worth. “Using this information, it’s easy to pinpoint ads without wasting a penny of marketing money on people who wouldn’t be in the market for our products.”

In addition, a series of postcards is mailed to

homeowners for one year after they purchase a home in any of the seven ZIP codes the store targets. The first postcard offers a free $50 gift card. “If we get the right customer into our store one time, they could have a lifetime value of thousands of dollars—which is why targeting is so important. I would spend three times as much trying to get them another way.”

POSITIONING FOR GROWTH

Heading into their second year of business, the couple is positioning Backyard Living for ongoing growth. This past March, they brought in a private-label collection called Gardiners Bay that includes teak, aluminum, and woven furniture. “The container program was a screaming success this year. We sold everything we bought, so we doubled the order for next year. And if the same thing happens, we will double it again,” Patrick says. “It’s exciting to offer our customers world-class outdoor furniture in a variety of styles and materials at an approachable price point.”

The Connors have plans to open a second store in March 2025 and a third the following year. They’ve invested heavily in infrastructure and upgraded to a pointof-sale system that can handle multiple locations. They

have also hired two employees with the intention of running more stores. The goal is to open four to five stores in the next 10 years.

“When we are ready to retire, the business should be turning a profit that will make it more sellable than if it were a single store,” Patrick says. “Until that time comes, we look forward to enjoying many years serving the delightful customers who support Backyard Living every day. Many businesses say it, but we are truly committed to our customers’ satisfaction, and the credit for our reputation goes to the previous owners.”

Patrick adds that there is almost no reasonable length the staff wouldn’t go to in order to ensure customer satisfaction. “It’s the tiny details that endear us to the community, which is what community is all about.”

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TERRIFIC TEAK

With a foundation rooted in quality and customer service, Kingsley Bate has taken outdoor teak furniture to a higher level.

BY SHARON SANDERS

KINGSLEY BATE (MANASSAS, VIRGINIA) IS

ONE OF THE MOST RECOGNIZED NAMES IN PREMIUM

TEAK FURNITURE

IN THE INDUSTRY. The meticulously crafted brand is a staple on specialty retailers’ showroom floors across the country who seek quality, style, and value in outdoor furniture. Patio & Hearth Products Report met up with Clay Kingsley, CEO, to get a glimpse into why its products are so popular with consumers, and what the next year holds.

Who is Kingsley Bate?

Kingsley: We’re known for premium teak furniture—it’s what we do, and we’ve been doing it right since 1983. We were one of the first companies to bring high-end teak to the U.S. market, and there’s a reason for that. Teak is one of the finest and most sought-after woods in the world, thanks to its durability outdoors and its natural beauty. Over the decades, we’ve perfected the art of building furniture to the highest standards. We use only sustainable, solid gradeA teak and precise mortise-and-tenon joinery. You can see our pride in every detail of every piece we make. Quality is at the foundation of everything we do.

What is the Kingsley Bate style?

Kingsley: We have an aesthetic that is uniquely our own—and it’s rooted in Americana. Clean, simple, classic silhouettes with touches of texture and warmth. We focus on comfort featuring wide backs and seats, soft cushioning and ergonomic shapes that are supportive and beautiful. Our fabric colors are fresh, crisp, and bring a relaxed elegance to any outdoor space.

Are there many competitors in the teak furniture space?

Kingsley: It always seems like there is a new manufacturer trying to break into the teak category—but they come and go. There are only a handful of premium teak manufacturers that have managed to stick around, and we’re proud to be one of them. We actually worked with the Indonesian government and its people to develop a sustainable teak furniture program in Java. It’s proof that you can create beautiful furniture without depleting natural resources. Building a brand like ours doesn’t happen overnight. It takes focus, commitment, and years of hard work. And it’s not just about the furniture itself— it’s the customer service, the delivery, and everything that goes along with it. That’s what sets us apart.

What pieces/collections have been longtime favorite(s) of specialty retail customers?

Kingsley: We have many groups with staying power, which is one of our strengths. Sag Harbor, a

woven group inspired by the relaxed style of the Hamptons, has been a workhorse for years. Chelsea is a generously proportioned all-teak collection that has enjoyed tremendous traction over time. Amalfi, Somerset, and Ojai are also at the top of the list. In all honesty, all of our groups have longevity because our brand has a loyal following with consumers. To broaden our appeal, over the years we expanded to incorporate all-weather wicker (that has become our second-biggest category), stainless steel and most recently aluminum. A big part of my job is to manage our product lines, and it’s honestly so hard to drop pieces that are still selling. That’s why our selection is so extensive—which, in the end, is absolutely a positive for our customers.

What new products created the most buzz in 2024?

Kingsley: We introduced a new group called Hana that hits all the points of a signature Kingsley Bate design. Developed by one of our talented designers, Gower + Woolf, it blends a classic look with modern details. The solid grade-A teak frames incorporate Sisal all-weather wicker that brings the beauty of texture front and center. The deep seating lounge pieces feature plush cushions, while the dining chairs incorporate a relaxing all-weather wicker seat and back. Hana has been a hit with our specialty retailers, and I see it gaining even more momentum as we head into 2025.

LEFT: Hana Woven Dining Armchair

RIGHT: Barcelona Dining Armchair

Please share a sneak peek into the Kingsley Bate products you are most excited about for 2025.

Kingsley: It’s been a busy year for us, as we introduced six new groups at Casual Market Atlanta. Two of the mixed media groups that are really hot are Barcelona and SoHo. Both feature teak frames with wicker design details. Barcelona is a full collection with deep seating and dining. SoHo is a seating group with a sofa, lounge chair and ottoman. Last year, we entered the aluminum category for the first time to test the waters—and it was very well received. All of the designs feature frames that are durable, lightweight, and have lots of style.

For 2025, we introduced Nevis to our aluminum lineup. It’s a standout group featuring woven rope accents that bring a relaxed modern feel. The centerpiece of Nevis is a full sectional along with complementary deep seating and dining pieces. So far, we’ve had a tremendous response to the introductions.

How does the company partner with specialty retailers?

Kingsley: We keep it simple. Our whole business strategy is about making it easy for retailers to sell our furniture. When we build, price, and introduce new items, we’re thinking about their profit margin. We know teak is one of the priciest materials for outdoor furniture, so we provide retailers with pieces that offer the best value for their customers—it’s built into our approach. We also offer mixed-media pieces to appeal

to customers who want the Kingsley Bate quality and look, but with a range of price points. It’s all about giving our retail partners the tools they need to succeed.

In your opinion, what does the future hold for the outdoor furniture industry?

Kingsley: It continues to grow on every front. Many retailers in the indoor furniture industry have jumped into the outdoor market over the past several years— some successfully and some not so successfully. Their entry into the category has created more consumer awareness, which benefits the specialty outdoor retailer. The specialty guys have the advantage of a better selection, with hundreds of manufacturers to choose from, better quality, and that personal service that most big indoor stores just can’t match.

The popularity of vacation rentals has also sparked more growth in the outdoor furniture industry. Owners

are seeing that vacation rentals with beautifully appointed outdoor spaces add value. It’s an important part of the overall experience. They have quickly learned that it’s a must to invest in high-end outdoor furniture because it makes the vacation experience more luxurious, it lasts and requires little to no maintenance.

What does the future hold for Kingsley Bate?

Kingsley: The future is very bright for Kingsley Bate. I think that we, like any company, must keep pushing forward and doing things right, no matter what the retail climate might be. Our brand is solid. Retailers can rest assured we’ll be around for the long haul, and we’ll keep bringing out quality designs that they can easily sell on their showroom floors. As long as there’s room in the market, we’ll keep adding value-driven products that help customers—and the next generation of customers—enjoy daily living outdoors.

Premium Electric Fireplaces Crafted To Enhance Your Life.

FRESH From Spain

As consumers embrace softer and warmer tones, Agora Fabrics enters the U.S. market with fabrics that hit the mark. BY

MAURA KELLER

IN RECORD NUMBERS, CONSUMERS ARE CREATING OUTDOOR ROOMS, AND FOR GOOD REASON.

Everybody needs a getaway—a private retreat for entertainment, rest, and relaxation. Today’s outdoor rooms have evolved into carefully planned focal points that truly extend living spaces and are complete with comfortable, stylish furnishings, fabrics, pillows, kitchen/cooking areas, and entertainment zones. And as consumers enhance their outdoor areas, they are learning the importance of selecting welldesigned and manufactured outdoor fabrics that are ideal for outdoor applications. That’s where Agora Fabrics comes in. Agora was created in 2011 following the merger of two longstanding Spanish fabric companies and is a modern manifesta-

tion of their decades of strong tradition, says Gonzalo Sabates, principal chief executive officer at Agora Fabrics.

To understand who and what Agora is, you must first look back to the creation of Sauleda S.A. and Tuvatextil S.L. Nearly 130 years ago, in 1897, Sauleda S.A. was founded by Victoriano Sauleda in Sant Pol de Mar, Spain, with his son, José Sauleda Paulis. Fast forward 70 years and Sauleda S.A. relocated its manufacturing facilities to Santa Maria d’Oló in Spain and had grown to 450 employees by 1967. By 2011, Sauleda Group acquired Tuvatextil, which is a mill specializing in upholstery fabrics, and following this acquisition, the Agora brand was born.

“Agora has a dedicated focus on outdoor upholstery, while Sauleda’s other lines focus on different verticals within the fabric industry,” Sabates says.

Specifically, Agora is renowned for its 100% solution-dyed acrylic fibers and fabrics designed for durable outdoor applications. Agora avoids

blending with inferior fibers such as polyester, PVC, or olefin, so that the fabric’s color retention and durability is not compromised. In addition, Agora Fabrics uses 100% SDA fibers, which are celebrated for their exceptional colorfastness, softness, durability, and cleanability. SDA is a synthetic fiber that resists normal decomposition, unlike most organic alternatives. And Agora Fabrics’ Eco-Shield finish, which is a PFAS-free finish with water-repellent characteristics, adds to the fabric’s longevity in the harshest of climates.

In 2021, Agora’s growth pushed Sauleda to acquire Ják Spinning, an established yarn production operation located in Ják, Hungary. And in 2022, Agora expanded beyond the European market by opening its showroom in Jakarta, Indonesia.

This year, Agora’s global expansion continues with new warehouses and sales offices in the United States. “Agora believes strongly in the U.S. market and looks forward to making an impact in North America,” says David Heiman, USA Manager. “Agora’s vision is to create fabrics that significantly contribute to the quality, performance, and aesthetics of outdoor furniture through responsible manufacturing processes.”

EVOLVING INDUSTRY

Throughout its long-standing history, Agora Fabrics has seen a wealth of changes within outdoor fabrics. Today’s consumers are seeking stylish, well-designed materials that can handle the elements and add a sense of style and comfort to their alfresco experience.

TOP LEFT: Design trends and evolving consumer interests drive Agora Fabrics product design and color palettes.

TOP RIGHT: Agora Fabrics’ beautiful manufacturing facility in Santa Maria d’Olo, Spain.

MIDDLE: Agora’s Armonia collection boasts a refined color palette of pastels and dark hues.

Kozy & Comfy

With an attention to detail and excellent customer service, Kozy Heat delivers warmth, style, and functionality.

BY DANA ROBINSON

AS THE NAME IMPLIES, KOZY HEAT FIREPLACES STRIVES TO BRING THE WARMTH OF A COZY FIRE INTO HOMES AND BUSINESSES. The business began nearly 50 years ago in Lakefield, Minnesota, when Dudley Hussong built a wood-burning fireplace to heat the mill shop where he worked with his father. News quickly spread about the high-quality fireplace structure and a customer roster quickly grew from there. The three-generation, family-owned and -operated company is still located in Lakefield.

“We take great pride in listening to what our customers want,” says Heather Hussong Reasoner, vice president.

“Whether it’s the look of the fireplace, or the way it’s installed.”

She notes that Kozy Heat designers and craftsmen create beautiful products by taking their cues from nature. “We make our own molds, and hand paint every log that goes into our fireplaces,” she says.

“Our log artists pour over every detail, and as a team we decide what would be best for that fireplace. We make this a team effort internally and with our customers.”

MEETING THE NEEDS

The company is awash in stellar collections to meet and exceed customers’ needs, ranging from the Chaska gas inserts collection and Bellingham gas fireplaces to the Osseo eSeries electric fire-

places and gas stoves. But a few years ago, Kozy Heat unveiled one of its crown jewels: the Nordik gas series. “And our customers LOVE it,” Hussong Reasoner says.

“It uses EVO-elevated burners that bring the fire around the logs. It is the EVOlution of fireplaces!”

The collection began with two insert series—a 29 and a 34 and “we then went to zero-clearance fireplaces—a 36-, a 41-, and a 48-sized Nordik.” The product innovation continued with the introduction this year of the Tall Linear models— the 60-tall linear and the 48-tall linear.

“They all use the EVO-elevated burner technology that creates a more realistic flame—making you feel like you are sitting in front of a campfire,” she says.

Kozy Heat has also recently updated all of its electric fireplaces with a focus on continued on page 77

TOP: Nordik 48 Birch

BOTTOM: Heather Hussong Reasoner

CasualCreations

From New England to Europe to the Caribbean, Seaside Casual’s stylish collections appeal to a wide segment of customers.

BY DANA ROBINSON

“IT STARTED AS A HOBBY WITH JUST ONE ADIRONDACK CHAIR DESIGN MADE FROM MAHOGANY,” SAYS KATE CARRET, PRESIDENT AND CEO AT SEASIDE CASUAL.

The chair was sold outside of the lumber yard in the spring and summer months. Eventually, an enterprising delivery truck driver decided to bring a few chairs along with him on his daily route. Sales immediately “went through the roof,” Carret says.

With 100 years of history and five generations of family ownership, Seaside Casual has not only been a producer of high-quality furniture, but an innovator of design and technology.

The company introduced its EnviroWood HDPE (high-density polyethylene) all-weather furniture to the market in 1999, but that’s not its only claim to fame. “Our Shellback Adirondack original design was awarded for its unique design and comfort; and classic-style Adirondack chairs will always be staples at Seaside Casual,” Carret says. “They are the sturdiest on the market.”

GREAT COLLECTIONS

Other top-selling staple collections include the Nantucket Collection, a deep seating lounge collection, which continues to perform exceptionally well and remains a customer favorite year after year. It can enhance any outdoor living space with a sense of

timeless, classic elegance, and the design blends seamlessly with a variety of outdoor aesthetics, making it a versatile choice, Carret says.

But consumers who crave a more modern look have always leaned toward Seaside’s sleek MIA Collection, which combines the best of both design and comfort in a contemporary look and manages to fit in any setting, from a balcony to a patio, and everywhere in between. The Greenwich Collection also offers many options to personalize the customer’s outdoor style. “Customers love the opportunity to add a woven seat or a designer back to bring a high-end customized look to their outdoor space,” Carret says.

Although Seaside Casual has a collection that will suit the needs of just about anyone, the company is continuing toward its goal of complete customer satisfaction with the recent unveiling of The SUR collection. Led by a five-way recliner and ottoman set followed by multiple dining offerings, the collection is perfect for both residential and commercial use. “It’s a break from the classic designs seen in the market,” Carret says. “Adding a fresh, modern flair to outdoor living.”

Each piece is crafted with the highest quality marine-grade polymer, featuring clean lines and an elevated finish. “Our goal with The SUR collection was to effortlessly enhance any outdoor setting, making it an ideal choice for those who value both form and function,” she says. “Sophisticated, uncompromised, refined elegance is The SUR collection.”

The product variety at Seaside Casual is also intended to meet the current trends. Carret has often seen subtle trend shifts from year to year, whether it’s evolving color preferences, a transition from classic to a more modern design or a desire for mixed media for a pop of color or texture. Seaside stays attuned to these trends by blending innovation with its established design principles to ensure that its collections continue to meet the evolving tastes of its customers.

While Seaside graces its local New England community with product style and innovation, it also serves a diverse customer base across various regions. Seaside products can be shipped to customers throughout North America and the

TOP: MIA Love Seat with Aura Fire Table

BOTTOM: Shellback Balcony Chairs

Caribbean, and its international shipping capabilities have recently enabled the company to meet the needs of clients in Europe, as well. And these lucky nations will be introduced to even more products from Seaside in the future.

“We would not thrive without constantly innovating and introducing new ideas and product lines,” Carret says. “That’s why we often have several new projects in the works at any time of the year for the upcom-

ing season(s). R&D is a core part of our business.”

FORWARD FOCUS

But innovation can’t exist without a great leadership team to continue driving the company’s growth and success, as well as the square footage to physically keep up with demand. To provide the right kind of support, Seaside is in the midst of several expansion projects in its Rhode Island-based facility. This will give the organi-

zation the ability to support new market expansion while continuing to assist its current customers.

And more executive power has been brought into the fold, as well, with the addition of a director of sales and marketing and a new marketing and design manager. “These strategic additions to our team will enhance our ability to reach new markets, enhance our innovation and delivery process, and strengthen our brand presence,” Carret says. “We are incredibly fortunate to have a dedicated and talented team of employees, many of whom have been with us for years, contributing to our ongoing success.”

With the addition of the new team members, Carret looks forward to further expanding the Seaside corporate family and continuing to build on its strong foundation to explore new opportunities and take the business to new heights.

Seaside has been rewarded for its efforts not only with customer loyalty, but with recognition by the furniture industry. Carret notes that the company is proud to have won multiple awards for design excellence and manufacturing leadership over the past 20 years. And the company is banking on more of the same as the years go on: more product innovation, recognition, and customer satisfaction above all else.

“Our commitment to quality and customer satisfaction has been at the core of our growth both domestically and internationally and is something we are very proud of,” Carret says. “I have made it my mission to look toward the future and develop innovative new designs.”

Greenwich Collection in Woven

Harmonious HEAT

Wittus delivers the Scandinavian tradition of warmth and well-being to its American customers.

BY CHERISE FORNO

WITTUS (POUND RIDGE, NEW YORK) CONTINUES TO BRING WARMTH, COMFORT, AND STYLE TO AMERICAN CUSTOMERS with its imports of high-quality fireplaces and stoves. Wittus has spent more than 45 years importing and developing products that bring the efficiency of traditional European fireplaces combined with contemporary designs and technology to capture the Scandinavian design of Hygge, which engenders a feeling of contentment and well-being.

This styling is expertly captured by the simplicity of the Shaker stove that features a minimized design and is multifunctional, beautiful, and small in stature, making it a perfect fit for any type of residence. Made in Europe, the black steel Shaker measures 41” high, 34” wide, and 21” deep. It is available with a short or long bench, so people can relax near the warmth of the flame.

“The Shaker is really our primary product, and it’s unique and quite popular,” says Alyce Wittus, vice president. “It’s our signature product.”

The 76% efficiency of the Shaker meets the qualifications for a

30% Federal Tax Credit (capped at $2,000 annually) and EPA certification. The Shaker’s design, efficiency, and convenience make it a consistently popular choice among consumers. “You don’t see anything else like it in the marketplace, and it fits most households,” Wittus says. “It goes with both contemporary and classic designs.”

The Shaker Outdoor Grill—an outdoor version of the Shaker stove in corten steel—features a rustic design. Designed in Norway by Espegard and manufactured in Poland, the outdoor fireplace has a chimney pipe that creates a strong draft for faster fires, and a screen for safer fires that are also protected from rain.

ELECTRIC: A HOT COMMODITY

Wittus has been offering more electric products lately because they have been more popular in the market. Electric is a

wonderful alternative to having a wood stove, and it can be a great choice for urban living when a wood-burning stove cannot be installed or when it is more practical to operate an electric stove.

The Orion Electric wall-mounted fireplace and Bramshaw freestanding electric stove are both popular choices for people wanting the comfort and heat of a stove without being bothered with the operation and maintenance of a wood-burning stove for their home, apartment, or office. In North America, people are looking for the Scandinavian style and comfort or Hygge of a fire, and an electric fireplace is a stylish, convenient solution.

“Electric fireplaces seem to be making a comeback,” Wittus says. “The new models have lots of bells and whistles, lighting options, sound options, and more. Some even incorporate holograms to project the flames.”

TOP LEFT: Alyce and Niels Wittus sit comfortably on the bench of a Shaker stove – the company’s signature product.

TOP RIGHT: The Orion Electric wall-mounted fireplace is gaining in popularity because of the convenience and style it offers customers.

BOTTOM: The Stromboli can rotate 360 degrees, and it features a large firebox and stunning viewing window.

The Orion series linear electric wall-hanging fireplaces by Modern Flames uses Heliovision Flame technology. Available in five sizes—OR52-Multi & Slim, OR60-Multi & Slim, OR76-Multi & Slim, OR100-Multi & Slim and OR120-Multi only—users can operate the fire with a remote control to choose between three flame patterns and six flame colors.

SUCCESSFUL PRODUCTS

Since 1978, founder Niels Wittus, a native of Denmark, has taken his knowledge to bring the bestsuited European products to an ever-increasingly enthusiastic North American market. With products manufactured primarily in Denmark, Italy, Germany, Czech Republic, Norway, and the United States, Niels and Alyce have honed their ability to select fireplaces and stoves that appeal to the American consumer and fit their lifestyle.

“We have the knowledge of European products combined with the American market, so we have an understanding of what consumers are looking for and what they need,” Alyce Wittus says. “This has led to success for Wittus where European companies have not been successful.”

This includes Spartherm’s inserts, zero clearance, and freestanding fireplaces such as the recently released Spartherm 800, which is versatile and easy to install.

Each Stack stove is handcrafted, designed by Adriano Design Studio, and made in Italy by La Castellamonte, which is known for its tradition of ceramic making and preservation of ancient clayworking techniques. The colorful, contemporary product is available in white, black, blue, green, red, and orange.

The Stromboli features a large firebox and viewing window, and it can rotate 360 degrees, making it the perfect choice for customers looking to maximize the style and viewing experience of a fire. The Stromboli heats up to 38,000 BTU (about 1,600 square feet) and is available in 10 tile colors, natural stone, or an all-steel version.

FOCUSED ON THE FUTURE

As lovers of top quality, highly efficient, and stylish European products, Niels and Alyce Wittus continue to work on developing and discovering new products, as well as advancing the contemporary hearth market in America. “We’re developing a couple of things,” Wittus says. “One is the most efficient stoves in existence.”

Wittus is working with Ingo Hartmann at DBFZ in Germany to submit two entries for the CRADA project—Hot Stuff, which is a very efficient and clean-burning wood stove, and Driver License, which is a training course to teach new wood-stove users.

“A lot of Americans have no idea how to use a wood-burning stove,” Wittus says. “We are working to develop a course to help people become acquainted with wood-burning stoves and learn how to operate them properly.”

Wittus says this course would focus on safety and familiarizing people with operating wood-

TOP LEFT: The Shaker Outdoor Grill features a screen to create safer fires and protect the flame from rain.

TOP RIGHT: Shaker stove

burning hearth products so they could clean, maintain, and use them with confidence. Wittus would like the successful completion of this introductory course to come with the possibility of a discount for homeowner’s insurance or something similar.

As a company, Wittus plans to continue to offer contemporary, state-of-the-art fireplaces, stoves, and other hearth products to North American customers with local and national one-on-one customer service with their staff members and dealers. They are also working on advancing their social media presence and website, while also improving the hearth industry as a whole. They will also keep adding and developing new and efficient hearth products to their product lineup.

“Both wood and gas are always steady sellers,” Wittus says. “Going into the fall and winter, sales have been good this year.”

50 Years of EGGcellence

From chicken wings to EGGheads, Big Green Egg has built a strong brand and created a passionate following.

BY GREG THOMPSON

WHO WOULD HAVE IMAGINED 50 YEARS

AGO THAT ED FISHER, A NAVY VETERAN WHO TURNED 90 THIS YEAR, WOULD BE THE INNOVATOR BEHIND AN ENTIRE LIVE-FIRE KAMADO COOKING INDUSTRY CATEGORY? Today, Big Green Egg is considered one of the best ceramic cookers, and it all started with the humble chicken wing. In 1974, Fisher grilled up some wings to draw people into his store in Atlanta, Georgia. Not only did it work, it led him to a lifetime dedicated to improving traditional kamado cookers and creating the iconic Big Green Egg.

He continued to innovate and enhance its product, building the brand that has thrived for 50 years and creating a massive community of EGGheads. In 2010, Fisher made a game-changing move by appointing Ardy Arani as the company’s first-ever CEO. Arani revolutionized the company. Under his leadership, Big Green Egg soared into over 50 countries, becoming a household name worldwide.

Arani assembled an elite team of sales, customer support, product innovation, marketing, and creative experts, driving the brand’s growth and modernization. Together, they catapulted Big Green Egg into a global phenomenon. In 2024, Arani passed the torch to Dan Gertsacov, the new CEO, and transitioned to the role of vice chairman.

“Congratulations to everyone engaged in our 50-year journey—especially the EGGheads, grillers, chefs, and foodies around the world who have inspired us with their stories and amazing recipes,” Gertsacov says. “The EGG is one of the most versatile live-fire ceramic cookers in the world, whether it’s grilled, roasted, smoked, seared or baked—everything tastes better cooked on an EGG.”

behind the company’s success. Dealers and distributors contribute their wealth of expertise and support to customers. “Across the globe, these local, independent dealers are more than just retailers—they’re seasoned EGGsperts,” Gertsacov says.

“Equipped with extensive product knowledge and a passion for exceptional service, they ensure you get top-notch assistance, from navigating product features to warranty support.”

Big Green Egg products are not available through discount clubs or chain stores because company officials believe in the value of personalized service and expert advice. The commitment to a vibrant retail network is a key to success. “We’re dedicated to supporting local independent retailers,” Gertsacov says.

CALL OF THE FLAME: EGGTOBERFEST

In 1998, a small group of EGGheads gathered in Atlanta to celebrate cooking and sharing recipes. Fast forward to 2024 and this year’s EGGtoberfest will be the largest gathering of EGGheads in the world, coming together to celebrate Big Green Egg’s 50th anniversary. This annual event, along with the many other EGGfests across the world, amplifies the passion and dedication among EGGheads.

EGGtoberfest and the other EGGfests are unique to Big Green Egg as many of the cook teams pay their own way to participate, cook, and share their favorite live-fire bites with other enthusiasts. More often than not, these events have a neighborhood “pay it forward” component. Over the years, Big Green Egg has raised awareness and money for a wide range of non-profits and charities.

A GLOBAL CULINARY SHOWCASE

BOTTOM: Big Green Egg has been at the top of the smoker market for half a century.

The dedicated distributor and dealer (retail) network is one of the driving forces

This year’s EGGtoberfest will commemorate the chicken wing. In the 70s, Fisher cooked wings outside his store in Atlanta and drew crowds. As a nod to the brand’s history, this year’s event will also include an attempt at the Guinness World Records’ “largest serving of chicken wings,” with Ed’s Famous Wing Sauce, prepared on 50 XL

TOP: Ed Fisher and Ardy Arani

Big Green Eggs by Team Green.

While the event celebrates EGGheads, the passionate community of Big Green Egg enthusiasts, the event has always been focused on being family friendly. Cook teams include home cooks, pitmasters, 3-star Michelin chefs, and junior cooks showcasing their grilling skills, recipes, tips, and techniques. This global showcase happens every October in Atlanta and provides a rare opportunity for guests to purchase one of the event demo EGGs at an exclusive discounted price.

Some EGGheads express their allegiance in extraordinary ways, such as tattooing the Big Green Egg logo on their bodies. This level of commitment reflects the EGG’s remarkable impact on its customers, who see it not just as a grill, but as a central part of their lifestyle. “Across continents, from the bustling streets of New York to the serene landscapes of New Zealand, EGGheads unite in their shared love for the Big Green Egg,” Gertsacov says. “Its versatility in cooking methods, from smoking and grilling to baking and roasting, has made it a global phenomenon. The Big Green Egg is more than a grill; it’s a symbol of a universal culinary language, a bond that connects people through the timeless art of great food.”

THE NATURAL FLAVOR CHANGER

In 1977, Fisher introduced 100% all-natural lump charcoal. Since then, Big Green Egg has been committed to eco-friendly, organic, and natural products, with lump charcoal made in the USA—easy to light and ready to cook in minutes.

Big Green Egg lump charcoal is made from premium hardwood that has been burned slowly in an airless environment until the moisture is gone. The end product is pure carbonized wood, with no fillers, chemicals, or petroleum byproducts. Many chefs and pitmasters consider this to be one of the “secret ingredients” to achieving that signature Big Green Egg flavor.

LOOKING AHEAD

In 2025, Gertsacov says, “there will be a strategic push to connect with new, younger and existing EGG owners through engaging educational programs, demos, and workshops. I would like to make the EGG more accessible, not only generationally but also in gender. I don’t accept that men dominate the outside and women cook in the inside. The EGG can grill, roast, smoke and bake anything and women do that just as well as men!”

Gertsacov adds that one of the first things he did was to reinvest in the product team. “I did a survey to all of our loyal customers. And what I heard was: Double down on the resources you’re putting in product, not only for the core to expand but also to give us more accessories at that same quality.”

The result? Gertsacov hired a well-

known product designer. “He’s a lifetime innovator. While he’s done some grill work, he’s also worked on Microsoft Surface, and he has worked on golf clubs and worked on biotech, wearables—he is a very broad thinker, which is exactly what Big Green Egg needs.”

With a plan for the future set, Gertsacov says it’s full steam ahead. “A quirky

Your project. Our product and design expertise.

As the premier brand in outdoor comfort heat, Infratech's team of experienced professionals has a long history of collaborating with top design-build firms on high-profile projects for over 50 years. Now, we're excited to extend our expertise to you with complimentary design services. From heater size and capacity to installation, color, accessories, and control options, we'll provide tailored recommendations to perfectly suit your project

name with a quirky EGG-shaped product has become an essential part of the way people relate to each other when they gather to experience live-fire cooking. We’ve got all the intentions of being around for the next 50 years and 100 years beyond that because people believe in what we believe: Cooking for their friends, family, neighbors over live fire.”

Infratech Design Services x Carley Knobloch

Find out how digital lifestyle expert Carley Knobloch and Infratech’s Design Services team created an inviting, all-season backyard retreat that seamlessly integrates our products into her aesthetic vision.

WHAT’S NEW

Forge & Flame FUZION Electric Stove

Transform any home where every corner radiates comfort and style. That’s the prom ise of the FUZION electric stove from Forge & Flame—a fusion of timeless charm and modern convenience. From customizable flames to mesmerizing ember colors and a panoramic three-sided viewing experience like no other, the FUZION elevates any living space. Operating at

100% efficiency with zero emissions, it stands as the sustainable choice for a more inviting home. Contact: forgenflame.co/becomeadealer Circle Reader Service No. 101

Real Fyre Mixed Select Fyre Spheres

Real Fyre Mixed Select Fyre Spheres offer modern groupings of various-sized spheres in predetermined four-pack combinations. Compatible with Real Fyre P45 burners, choose from 18”, 24”, and 30” sizes in either Graystone or Epic Black, all with enhanced finish durability. Contact: (800) 332-3973 or www.realfyre.com.

Circle Reader Service No. 102

ICC Chimney – EXCELDirect Power Vent

EXCELDirect Power Vent is the essential solution to pressurized direct-vent systems, and it is ideal for direct-vent appliances with a power termination or an in-line fan. It is listed to a higher temperature rating than other brands and has the tightest seals on the market. No taping of joints or sealants are required, and it arrives clean without lubricant on the gaskets. Just fast, easy, and clean assembly. Contact: www.icc-rsf.com

Circle Reader Service No. 103

Armonias Collection

Agora’s newest collection of outdoor fabrics, Armonias, celebrates the balance between aesthetics and functionality while maintaining the same technical characteristics the brand is known for. Its versatile options offer easy coordination, allowing for personal expression that reflects the profound influence colors and textures have on the perception of one’s comfort. Armonias personifies serenity, equilibrium, and true harmony. Contact: www.agorafabrics.com/en

Circle Reader Service No. 104

New Cadence Collection by Gensun

Crafted with sleek extruded and cast aluminum, each piece of Gensun’s new Cadence collection embodies the essence of modern sophistication. Flowing lines seamlessly merge with repeated elements, creating a captivating rhythm. The wood impression finish options for the base structure ground the design in warmth. Elevate your outdoor space with this timeless blend of style and durability, where form meets function in perfect balance. Designed by Achella Design. Contact: (866) 964-4468 or www.gensuncasual.com.

Circle Reader Service No. 105

G3

The G3 radiant gas fireplace is Valor’s most popular insert fireplace and features a variety of fronts and backing plates to fit any existing non-combustible fireplace. The V-Class burner features new logs and an improved fire. Customers will love the ease with which they can relax and enjoy the G3’s warmth. With the touch of the remote, homeowners control the heat, temperature, timer, and even the pilot. Contact: (800) 468-2567 or www.valorfireplaces.com

Circle Reader Service No. 106

PRODUCTS

Dune MGP Armless Chaise

Back by popular demand, the original Dune MGP Armless Chaise is making its return. With its sleek, wavy, and contoured design, it offers a modern aesthetic combined with maximum comfort. The non-porous MGP frame ensures durability, making it ideal for use in saltwater environments. Available in nine MGP frame colors and over 180 fabrics. Contact: (518) 642-1100 or www.telescopecasual.com.

Pit Boss Navigator 6-Series Vertical Wood Pellet Smoker

Craft the ultimate barbecue experience with the Pit Boss Navigator 6-Series Wood Pellet Vertical Smoker. With five cooking racks offering more than 2,200 square inches of cooking space and 75-pound hopper capacity, this smoker can take on any meal or meat cut. The advanced digital controller is equipped with Wi-Fi and Bluetooth technology so you can take full control of your smoker from anywhere using the Pit Boss Grills app. Contact: (877) 303-3134 or www.dansons.com.

Circle Reader Service No. 108

New Forest 75”

The New Forest 75” is the newest addition to British Fires’ series of electric fireplaces. Designed with the trend-setter in mind—the 75”-wide fire will be the spotlight of large rooms and open-planned settings. It arrives with Signature Logs, patented Air Curtain Technology, and award-winning LED flame effects, which can be used without heating for pennies a day. Install it as fully inset, LH or RH cornered, or three-sided. Contact: (800) 468-2567 or www.britishfires.ca. Circle Reader Service No. 109

The Cordell Collection

Step into the timeless allure of the Cordell collection by Castelle, a collection meticulously handcrafted from cast and extruded aluminum to resemble intricately woven ropes. Named after the skilled craft of cord and rope making, Cordell exudes craftsmanship and elegance in every detail. Embrace the beauty of handcrafted luxury with Cordell, where every detail is a testament to timeless design and quality. Contact: (855) 612-9800 or www.castellefurniture.com.

Circle Reader Service No. 110

Regency Atmosphere Gi27 Gas Insert

Experience the Atmosphere Gi27, a versatile small gas insert that delivers warmth and comfort in a sleek innovative design. Its patented infusion burner technology creates stunningly realistic flames, while the nearly 450 accessory combinations offer unparalleled customization options. Featuring electronic ignition, a fan, and a remote control, the Gi27 comes in the perfect convenient package to enhance your living space. Contact: (604) 946-5155 or www.regency-fire.com.

Circle Reader Service No. 111

Code

Code is a re-interpretation of a classic chair from the 1980s created by EMU D&S Lab. Code is a durable steel chair, and its industrial style fits in perfectly with today’s outdoor settings. Its enveloping and ergonomic shape ensures maximum comfort. The collection is available in a full range of colors, making it a versatile solution for mixing and matching with any of the EMU contract tables. Contact: (800) 726-0368, us.info@emuliving.com, or www.emuliving.com.

Circle Reader Service No.112

Circle Reader Service No. 107

The Berkeley Collection

Experience the perfect combination of elegance and durability with the Castelle Berkeley Collection. Designed with a striking mid-century modern aesthetic, this collection features a carved wood-look motif and a premium hand-painted powder-coat finish. It now also comes with the padded sling extension; enjoy even more comfort and style in your outdoor spaces. Contact: (855) 612-9800 or www.castellefurniture.com.

Circle Reader Service No. 113

Lina G 36-28 –Highest Quality!

Experience the traditionalshaped, modern German design of the Lina G 36-28. A large frameless glass front and elevated hearth offer a generous, unobstructed viewing window to the fire. The flame picture leads the way: The realistic elements of the fire are framed in modern formats. An integrated LED ember bed simulates glowing coals, and the top-down Moonlight feature broadcasts every color across the full RGB spectrum. Contact: www.camina-schmid.com.

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Le Griddle

The world’s best griddle just got better—made in the USA. The great strength of Le Griddle lies in its exclusive and patented Dual Plate System cooking plate. Thanks to this exclusive system on all griddles, the temperature is evenly controlled. In combination with the completely antibacterial 304 stainless steel cooking surface and the composite cast iron subsurface, the Dual Plate System cooking plate offers many advantages, making it the best professional griddle. Contact: www.legriddleus.com.

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The Dawn Series

For over 45 years, DS Stoves has provided exceptional heating and cooking solutions. Now, it’s ushering in the rise of quality and performance in gas heating with the Dawn Series stove. This model boasts a fresh design, reliable heat, and a robust warranty. With over 40,000 BTU, a high-efficiency heat exchanger, IPI and SP models, it offers unparalleled performance. Built by master craftsmen in Lancaster, Pennsylvania, this stove is the epitome of quality, warmth, and light for every home. Become a dealer today! Contact: (888) 768-1088 or sales@dsofpa.com.

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Duravent B-Vent Caps with Locking Clip

New Duravent BVent Caps with Locking Clips are affordable, compact, and secure. Ease of installation is so important for builders, contractors, and installers, and these vent caps make the process a breeze. Simply insert the cap into the pipe and engage the locking clip. You’ll hear a reassuring click, confirming that the cap is securely in place. New designs include the updated DuraCap and a new Low Profile, High Wind Cap. Contact: (800) 835-4429 or www.duravent.com.

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New Forest Electric 63”

The New Forest’s rear glass perfectly mimics every detail of the fire bed to create a stunning visual appearance. Choose between three log and glass effects to match your style. The Air Curtain Technology heater system is thermostatically controlled using the remote handset and displays the setting on the LCD screen. Choose a temperature between 63° and 81°F and the fire will do the work to heat the room up effectively. Contact: (800) 468-2567 or www.britishfires.ca.

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ELEVATE OUTDOOR

A Designer Experience | Thursday, January 16, 2025

Designers are invited to learn and grow their knowledge of the newest category at AmericasMart Atlanta. Experience outdoor living during the Elevate Outdoor - Designer Experience on Thursday, January 16, at Winter Atlanta Market 2025. Designers are encouraged to immerse themselves in various programs and incentives tailored to diverse styles, equipping them with invaluable tools and resources to craft stunning outdoor spaces. This captivating event will include a CEU Lunch & Learn at POLYWOOD, along with introduction of Designer Trade programs with select brands like Woodard, Ebel and more.

See the latest trends in outdoor living and take advantage of designer incentives, showroom specials and networking opportunities throughout the day.

Stellar Enlight Linear Open Hearth

Install the most immersive fire experience almost anywhere. The Enlight Linear Open Hearth fireplace features a large, glass-free view showcasing some of the boldest flames in the industry. Premium interior options add to the luxe appeal, while size and shape are customizable down to the inch. UL-listed and commercial-grade components ensure the Enlight is as safe as it is stunning. Contact: stellar.heatnglo.com.

San Miguel Collection

The Patio Renaissance San Miguel collection features a touch of rustic European styling integrated into the rustic woven bucket and married with a touch of Scandinavia with the polymer slat arm caps and tabletops. San Miguel uses a variety of all-weather materials such as all-aluminum frames, all-weather wicker captured within the frame design as well as marinegrade polymer slats. San Miguel is available as a complete collection offering deep seating and dining in a variety of table sizes. Contact: (909) 9806698 or www.patiorenaissance.com.

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Motif Collection

Infratech’s Motif Collection of stylish, laser-cut decorative fascias offers limitless potential for customized style by combining outdoor comfort heat with a stunning, signature accent. Compatible with CSeries and CD-Series heaters, they add another facet to the brand’s position as the leader in design versatility. Choose from four styles— Contemporary, Craftsman, Mediterranean, and Traditional—and stainless steel or black colors for a wide array of aesthetic options when combined with Infratech’s nine standard heater colors. Contact: (800) 421-9455 or www.infratech.com.

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Regency Grandview G1200 Gas Fireplace

Transform your home with the Regency Grandview G1200, an extralarge traditional gas fireplace that blends timeless beauty with modern functionality. Equipped with a patent-pending split flow infusion burner, the G1200 delivers both controllable heat and a realistic flame display. With the largest viewing area in its class and customizable accessories, this fireplace is designed to be the perfect centerpiece for any home. Contact: (604) 946-5155 or www.regency-fire.com.

New Model in Kozy Heat’s Nordik TL Series

Kozy Heat is unveiling the newest model in the Nordik TL series of gas fireplaces—the striking 48” tall linear design. Offering an expansive viewing area and unmatched realism, this model features the advanced EVO elevated burner system and meticulously hand-painted log sets, available in birch and traditional styles. The Nordik series has twice earned the prestigious Attendees’ Choice Award in the hearth category at Expo, a testament to its exceptional craftsmanship and innovative design. Contact: (800) 253-4904 or www.kozyheat.com.

Larssen Cushion

The collection you know and love just got even better with a fresh new look—Larssen Cushion is now featuring sleek polymer arm accents. Choose from tone-on-tone, contrasting color designs, or a coordinating rustic arm finish for added flair. Plus, these polymer arms provide a cooler, more comfortable surface for resting your arms or holding your beverage on those warm summer days.

Contact: (518) 642-1100 or www.telescopecasual.com.

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Montigo DelRay

Linear

DelRay Linear is designed to deliver style, flexibility, and top-tier performance for your customers, offering a variety of sizes such as 36, 48, 60 and 72 inches. With key benefits such as a frameless design, flexible installation options, smart home integration, and efficient heat output, DelRay fireplaces can be tailored to the customer. DelRay has a range of burner styles, media kits (like driftwood, glass, or rocks), and interior finishes, allowing your customers to create a fireplace that reflects their unique vision. Want to become a dealer? Contact: marketing@empirecomfort.com.

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New Echelon Rocking Lounge Chair by Gensun

Lightweight and durable, Gensun’s Echelon Rocking Lounge Chair is great for balconies, terraces, and porches. An extruded aluminum frame and sling, padded sling, or woven seat options provide comfort and easy maintenance. Bring back that nostalgic feel of enjoying the outdoors from the comfortable movement of a rocking lounge chair. Contact: (866) 964-4468 or www.gensuncasual.com.

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Outdoor Fabrics that Stand the Test of Time

Sunbrella fabrics are designed to hold up to everything under the sun, with enduring color, comfort, and cleanability. Offering the most comprehensive warranty in the industry, Sunbrella ranks No. 1 as the most trusted outdoor performance fabric. Explore the broad portfolio of Sunbrella and embrace life alfresco with fabrics crafted for all seasons. Contact: www.sunbrella.com.

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Mombo Gas Log System

The Mombo gas log system by Eiklor Flames is an exclusive, patented, large two-burner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use. Sizes range from 3 to 10 feet long. Con tact: (888) 295-5647 or www.eiklorflames.com.

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Lina G 60/19–Form and Function

With the Lina G 60/19, Camina & Schmid’s flagship linear fireplace, you will make a memorable impact on any living space. Smart design makes installation and maintenance simple.

These gas fireplaces draw and keep an audience with a timeless flame picture. But they are also easy to install, remarkably simple to maintain, and leverage classic German craftsmanship. The focus remains on delivering the perfect fire experience at the highest engineered level. Contact: www.camina-schmid.com.

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The future of wood burning is the Pacific Energy LE2 Vista and Neo series. It has less emissions, 76% HHV, and is tax credit eligible. It also has extended overnight burn times. Check with your Pacific Energy representative. Contact: www.pacificenergy.net.

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RB73 Wood Storage Collection

Refine any outdoor setting with the RB73 Wood Storage Collection, epitomizing luxury and utility. This collection, featuring the elegantly designed Sheddak, merges form with function, providing stylish wood storage solutions that complement any outdoor fireplace. Crafted for durability and ease, these pieces are a testament to impeccable taste and practicality. Embrace sophistication that serves with the RB73 Wood Storage Collection. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

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Pit Boss Sportsman

1600 Wood Pellet Grill

The fan-favorite Sportsman Series by Pit Boss is expanding. The new lineup includes the Sportsman 1600 Wood Pellet Grill, complete with a new look and feature upgrades. It’s equipped with more than 1,500 square inches of cooking space and a 30-pound hopper capacity. The Sportsman 1600 features Wi-Fi and Bluetooth technology to connect with the Pit Boss Grills app and a rapid igniter to reach set temperatures twice as fast. Contact: (877) 303-3134 or www.dansons.com.

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ML48 FireIn

The ML48 brings unmatched sophistication to any room. The FireIn design features logs that wrap around the burner, which creates an ultra-realistic flame that dances around and through the logs. With a wide variety of fronts, liners, and log sets, your customers can truly design their perfect fireplace. The choices are practically limitless. Contact: www.mendotahearth.com.

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Epic Oak

Vented Logs

Big logs for BIG fireplaces. Golden Blount’s largest model to date, this log set features glowing front embers between split weathered logs. A two-staged burner with elevated rear burner and adjustable front burner allows for optimal flame heights. Comes in natural gas or LP in 24” - 72”. A 48” set is pictured in a 63” Mason-lite fireplace with “lift kit.” Contact: (800) 833-1139 or www.goldenblountinc.com.

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Renaissance Cooking Systems

“Made in America” is what your customers deserve in their grill. The new American Renaissance Grills are made of high-quality materials, packed with features, and yet still offer great value for your customers (and a terrific margin for you). Contact: www.rcsgasgrills.com.

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Decorative Sleeve

The Decorative Sleeve for Secure Temp ASHT and Secure Temp S2100 high-temperature, insulated chimneys is a versatile and adjustable design that wraps your installation in style, providing a decorative finish to the horizontal insulated chimney length within a room. The Decorative Sleeve covers up to 12” and provides a seamless, stylish finish with a sleek metallic black finish. Available in 6”, 7”, and 8” diameters, it is designed to keep your indoor environment comfortable and stylish. Contact: www.securitychimneys.com.

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Thor

Inspired by hand-forged metal, the Thor collection features characteristic lines enhanced by the unusual assembly of the elements. Thor includes three models, side chair, dining stool, and bar stool, graced with an elegance that makes them ideal for residential settings. Contact: (800) 7260368, us.info@emuliving.com, or www.emuliving.com.

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Osseo eSeries Electric Inserts

Kozy Heat is introducing the latest addition to its electric insert and built-in fireplace lineup. The Osseo 29” and 34” eSeries inserts feature vibrant, lifelike flames, a pulsating ember bed, authentic crackling fire sound effects, and a fully functional remote control. These models are also compatible with fronts, shrouds, and custom shrouds from the popular Chaska series inserts, offering customizable options to suit any style. Available exclusively through Kozy Heat dealers—no online sales. Contact: (800) 2534904 or www.kozyheat.com.

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Astound FlexMount

Montigo Custom Fireplaces

Montigo offers fully customizable fireplaces built to your exact specifications. Choose any size, shape, and configuration to perfectly fit your space. Montigo’s wide selection of finishes and styles ensures a unique design for any home. Ready to become a Montigo dealer? Contact: marketing@empirecomfort.com.

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ProFire Stainless Steel Griddle

Introducing the ProFire Stainless Steel Griddle, a durable

and versatile grilling tool made from 12-gauge commercial-grade stainless steel. Its rust-resistant design includes a grease well and sidewalls for secure food preparation. Specifically designed to replace a cooking grid on ProFire grills, this easy-to-clean griddle is proudly made in the USA. Measuring 20-11/16” x 10-3/4”, it offers ample cooking space while leaving room for other dishes, perfect for diverse grilling experiences. Contact: www.mhpgrills.com.

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New Options in CD-Series and WD-Series

The Napoleon Astound FlexMount is a versatile electric fireplace designed to elevate any space. With seven installation options for wall mount, partial or full recess, and 1-, 2-, or 3-sided viewing, it allows for a more customized room design. Seamlessly controlled via Napoleon Home mobile app or voice commands, it features realistic flame spark effects and a range of media options. Tailored to diverse preferences, the Astound FlexMount appeals to a broader audience to boost your sales. Contact: (866) 8208686 or www.napoleon.com.

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Infratech has recently released a new, designerfriendly 48-inch, 5,200-watt size in its sleek CDSeries and popular flush mount

WD-Series of outdoor comfort heaters. The new offering was designed to meet customer needs for midsized options with powerful performance. It creates the ultimate sweet spot of outdoor comfort, offering focused warmth and new possibilities for visual appeal in spaces with 10-foot ceilings—the company’s most frequently requested specification. Contact: (800) 421-9455 or www.infratech.com.

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Red Rocks Collection

Sunbrella and United Fabrics take inspiration from the vistas, overlooks, quarries, and trails of the American Southwest in the new Red Rocks Collection, the second stop in the brands’ cross-country Roadtrip Series. Featuring four patterns available in a range of earthen colorways, this performance fabric collection celebrates the beauty of untouched nature and the majesty of mountainous landscapes. Contact: www.sunbrella.com.

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ROBAX NightFlame

SCHOTT ROBAX NightFlame is a cutting-edge glass-ceramic designed for fireplaces. Featuring enhanced heat resistance and exceptional clarity, the semi-transparent black glass-ceramic conceals ash and soot when the fire is not lit. When flames ignite, the glass appears transparent, offering a natural fire experience. NightFlame’s award-winning, dual-mode glass and robust composition ensures durability and safety, making it an ideal choice for modern, stylish, and efficient heating solutions. Contact: (914) 831-2200 or www.schott.com.

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Town & Country

TC42: New Split Log Burner!

Designed to resemble split firewood, this log set brings the authentic feel of a wood-burning fire to your living space. Perfect for those who love the look of natural logs and the modern convenience of a gas fireplace. Contact: www.pacificenergy.net.

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TruWood Logs

TruWood Logs offer unparalleled realism for electric fireplaces, with each handcrafted, handpicked, and individually charred log. The Orion Multi by Modern Flames features these premium TruWood Logs, elevating its multisided design. Customers can customize the Orion with dynamic color and lighting effects through the Modern Flames app for a stunning, immersive experience. TruWood Logs are also compatible with most other Modern Flames electric fireplaces. Contact: www.modernflames.com/truwood.

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Cirvalo Round Gas Fire Pit Table

Enjoy the outdoors around the Cirvalo round gas fire pit table. A round smoky oak or brown Supercast concrete top sits upon a charcoal grey or brown powder-coated aluminum base for a durable, weather-resistant outdoor centerpiece. Pick your size and colors, and enjoy a beautiful fire and great flame for years to come! Coming early 2025. Contact: (866) 303-4028 or www.outdoorrooms.com.

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RB73 Outdoor Fireplace & Wood Burning Stove Collection

Discover the pinnacle of outdoor ambiance with the RB73 Outdoor Fireplace & Wood Burning Stove Collection, meticulously handcrafted in the Netherlands. Tailored for businesses seeking to offer unparalleled luxury, these CorTen steel fireplaces ensure durability and a unique aesthetic with a natural rusting process. From the compact Piquia to the grand Quaruba XXL, this collection elevates any space, promising your clients an exclusive, smoke-free outdoor experience. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

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Milan Outdoor Fireplace

The Milan Front View Linear Fireplace by American Fyre Designs offers contemporary styling and dramatic outdoor design opportunities. Available in a 44” low version and a 5’ high tall model and in all AFD finishes, the Milan Fireplace highlights dancing flames in a wide variety of media options. The Milan is available with a manual flame-sensing control system or a FyreStarter electronic ignition featuring the convenience of Bluetooth control from a smartphone. Contact: (800) 332-3973 or www.americanfyredesigns.com.

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Lava Burner Upgrades Featuring GlowFire Log Technology

Introducing the next generation of the Lava Burner series, with additional enhancements to further elevate the Lava Burner. The refined design delivers a more robust, lifelike flame, creating an inviting, captivating atmosphere. Plus, with quieter operation, your customers can enjoy the warmth and ambiance without distraction. These upgrades make the Lava Burner ideal for cozy moments, enhancing performance and customer experience. Contact: www.grandcanyongaslogs.com.

Outdoor Linear Fireplace OD-LFP7218

Sleek and reliable without the hot surface temperatures, like other “flat topped” models on the market. Stainless steel construction, spark ignition, without electronics. Customers may add their own STP/IPI system if desired. Approved outdoor appliance. Same dimensions as the beloved LFP7218. Contact: (800) 833-1139 or www.goldenblountinc.com. Circle Reader Service No. 151

GreenSmart Electric Fireplaces from FireplaceX

Premium electric fireplaces crafted to enhance your life. Leveraging cutting-edge technology and innovation, these fireplaces deliver zero-emission warmth, lifelike flames, and adaptive ambient lighting. A range of options allow you to create the ultimate fireplace experience, personalizing your home with a touch of luxury that is perfectly tailored to reflect your unique style. Contact: (800) 654-1177 or www.firegardenoutdoors.com.

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Gaià Collection

The first collection in Agora’s new Signature Series, Gaià emphasizes the elegance of highquality fabrics and expert weaving. This elevated collection showcases the richness of nature while accentuating the personality and individuality of those who choose these fabrics. The widely textured surfaces provide a satisfying surprise of depth, richness, and sophistication: character with class in every inch of Gaià fabric. Contact: www.agorafabrics.com/en.

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2025 Pillars Collection

Tempotest Home Performance Fabrics is introducing its 2025 Pillars Collection. This broad collection includes dimensional solids and stripes, an array of organic floral and geometric accoutrements, and textured grounds with dimensional design elements that create an elevated level of design. Tempotest offers a wide variety of 100% solutiondyed acrylic fabrics to choose from to fill your design needs. Contact: www.tempotestusa.com.

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Circle

Domino Maxi

An innovative cooking appliance, the Domino Maxi woodburning stove from De Manincor, Italy. Available in two sizes, the Domino 6 & 8 Maxi have full cooking capacity with a cast-iron stovetop that conducts the heat evenly and a full capacity oven that bakes to perfection. All models are available in red, blue, green, yellow, black, white, ivory, and stainless-steel side cladding. A kitchen classic with a contemporary edge. Contact: www.wittus.com. Circle

Luminex LCD Electric Fireplace

The Napoleon Luminex uses advanced LCD technology for unmatched realism, featuring lifelike flames and crackling sounds for a truly immersive experience. Available in 3-, 2-, and 1-sided configurations, it offers versatile installation options to suit any home. Smart technology enables ultimate control via smartphone or voice commands through compatible smart home systems. Combining authenticity and sustainability, the Luminex meets consumer demand for ecofriendly, realistic fireplaces, making it an essential addition to your product lineup. Contact: (866) 820-8686 or www.napoleon.com.

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Ultimate 5 Gas Logs

Uptown Coastal Grey Linear Gas Fire Pit Table

Gather around the Uptown Coastal Grey fire table with a two-tiered, durable woodlike table design. Made with low-maintenance sustainable lumber, aluminum construction, and natural grey Supercast burner surround to elevate the stunning 12” x 42” Crystal Fire Plus burner, the Uptown is built to last and will warm up your outdoor space for years to come. Contact: (866) 303-4028 or www.outdoorrooms.com.

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The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainless-steel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com.

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PE2

Pumice by Ultraleather

Inspired by the natural beauty of the ocean’s depths, Pumice by Ultraleather combines understated elegance with modern performance for any outdoor space. Featuring a soft, natural texture and inviting feel, this collection enhances environments with a sense of calm. Engineered for comfort and durability, it offers water and mildew repellency, enhanced UV colorfastness, and a cool-to-the-touch feel. Perfect for busy households, Pumice adapts seamlessly to indoor and outdoor settings, delivering timeless style and functionality. Contact: www.ultrafabricsinc.com.

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The Valor PE2 electric fireplace is modeled after the P2 gas fireplace, so it fits into the same cavity size, be it ZC or insert. The PE2 offers expertly crafted logs by Valor and features its most popular fronts, including the Clean Install kit, Clearview front, and the new Richmond front, as well as several backing plate options. The PE2 comes with a 1400- or 2800-watt heater that delivers plenty of convective heat, and includes a remote to adjust the heat, flame height, timer, and more. Contact: (800) 468-2567 or www.valorfireplaces.com.

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New Tempotest Collection

Check out the 2025 Pillars Collection from Tempotest Home Performance Fabrics. This broad collection includes dimensional solids and stripes, an array of organic floral and geometric accoutrements, and textured grounds with dimensional design elements that create an elevated level of design. Tempotest offers a wide variety of 100% solution-dyed acrylic fabrics to fill your design needs. Contact: www.tempotestusa.com.

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360 FireIn Stove

Mendota’s 360 FireIn Stove’s large three-sided viewing means everyone can share in the beauty of the nostalgic look of the stove. The unique FireIn burner is wrapped inside the logs, producing an ultra-realistic flame while producing efficient heat. The hand-painted birch or white log sets further capture the realism and glow of a crackling fire. It just looks and feels right. Contact: www.mendotahearth.com.

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DaVinci 59 GreenSmart Electric Fireplace

Experience the ultimate in holographic, zero-emission electric fireplaces. The ultra-realistic flames, reflected on high-definition logs, offer an unparalleled visual experience. Control your fireplace with the GreenSmart app, remote, or voice commands, customizing flame style, color, and height. Enjoy adjustable heat output or a captivating flame display without heat. Easy installation and versatile elegance make GreenSmart Electric Fireplaces the epitome of efficiency and sophistication. Contact: (800) 654-1177 or www.firegardenoutdoors.com.

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ROBAX Magic with Signature Impressions

SCHOTT ROBAX Magic with Signature Impressions is a unique glass-ceramic offering for fireplace lovers. Its distinct feature is its ability to showcase specialized designs even while unlit, creating a captivating focal point. When in use, the glass reflects and enhances the mesmerizing dance of flames. ROBAX Magic provides an elegant and bespoke touch to fireplaces. Its high-quality, heat-resistant properties ensure durability and beauty, and redefines the aesthetics of indoor heating appliances. Contact: (914) 831-2200 or www.schott.com.

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Brisa Frontier by Ultraleather

With timeless rustic charm and modern performance, this collection elevates outdoor spaces with its soft, breathable finish and inviting comfort. Engineered for durability, Brisa Frontier features water repellency, colorfastness, and mildew defense, making it ideal for outdoor environments. Whether enhancing casual dining areas or poolside retreats, the collection seamlessly adapts to various settings while maintaining its beauty and effortless care. Contact: www.ultrafabricsinc.com.

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Cubi Stack Contemporary Home Heater

A ceramic stove from La Castellamonte, Italy. Based on the concept of modular heating, the stove body is a series of cubes that are stacked on top of each other. The Cubi Stack is handmade by local artisans using clay from the hillsides. Available with two distinct base options, Cubi Stack wood or slim. This stove comes in a variety of bright colors that will work with many design scenarios. Visit the website for more details and to see more ceramic stove models. Contact: www.wittus.com.

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According to Sabates, the outdoor fabrics industry has evolved from being strictly outdoor-focused to becoming whole-house solution providers. Consumers now want less of a transition from indoors to outdoors in both aesthetics and performance.

“The fabric industry has had to improve design while simultaneously controlling costs and maintaining performance characteristics,” Sabates says. “Most quality outdoor performance fabrics are fiber- and yarn-driven, so the biggest innovations have been in yarn spinning and development. Agora’s decision in 2021 to purchase a yarn plant with multiple spinning lines in Ják, Hungary, illustrates a big innovation we made to support the market.”

Agora’s top performing patterns are Liso and Panama, which come in a wide range of colors, and offer depth and subtle variance from a straightforward economic construction.

“Our two newest collections, Armonias and Gaia, embrace European color trends in soft muted tones and textures,” Heiman says. “Agora’s in-house spinning and yarn manufacturing capabilities offer some unique colors that other mills don’t, and our state-of-the-art textile machinery allows Agora to offer upholstery fabric at 63” widths for improved yields in manufacturing. By being able to manage so many parts of the process in-house, we are structured very well to adapt and meet demand while still innovating.”

From functionality to distinct design aesthetics, consumers are looking for outdoor fabrics that cover all

PRODUCT INNOVATION

recreating a more intimate, realistic fire experience as well as design esthetics that customers will love. The Osseo eSeries inserts still allow you to use the Chaska fronts, but with updated pulsating ember lights, updated flame lights, and a nice crackling sound that makes you feel like you are by a roaring fire, Hussong Reasoner notes. And the Osseo eSeries Linear fireplaces now come in three sizes (50”, 64”, & 80”) and three methods of installation: convertible front facing, corner (right or left), and panoramic bay options that will fit any room.

Kozy Heat products can be found throughout the U.S. and Canada, but one customer trend has surfaced throughout both regions as of late: a desire for less heat.

“We have multiple heat management options that allow our customers to distribute excess heat outside or to another room, or it can be naturally redirected through our optional Komfort Zone Kits,” Hussong Reasoner says. “Moving this heat gives us the option of having a cooler fireplace surround so you can put noncombustibles right down to the finishing edge. The market always seems to be changing, but we really design our fireplaces to match the 80% of end consumers. And that has served us well.”

MEETING THE MOMENT

Keeping up with customer demand requires not only the ability to listen to their needs, but building a company infrastructure that can meet the moment. Kozy Heat tackles this issue by expanding the business every three years. Fifty-five thousand square feet of space was

bases—weather and UV resistant, sleek designs, and innovative colors palettes that meld with interior design trends.

“We are seeing a color shift in the market,” Heiman says. “Consumers are asking for softer and warmer tones, from ivory to tan and into darker brown shades. Texture and subtle variances for depth are still in high demand as long as care and cleaning meet the consumers’ expectations as well. The color shift away from gray is the most noticeable trend, but demand for designs with large repeats have also been declining.”

Having made a name for itself within the outdoor textile industry, Agora Fabrics has earned a solid brand reputation. In fact, as Sabates explains, Agora has always recognized that brand awareness at every level of the market is important.

“Our investment in an in-house marketing team that offers custom sample books and cards for customers as well as our contracted partnerships with U.S. and European marketing agencies demonstrate Agora’s commitment to brand awareness globally,” Sabates says. “We are dedicated to adapting to meet our markets with content tailored to their needs, and always provide an incredibly high-quality product to our partners and customers.”

While Agora’s footprint within the U.S. market is just being established, the Agora team recognizes the vital role outdoor retailers play in showcasing Agora’s fabrics and helping consumers select the ideal textile for their specific outdoor application.

“Our footprint here in the U.S. is just being established, so our primary focus has been directed at the OEM level. Our plan is to launch a comprehensive program targeting the retail level during next summer’s Atlanta Casual Market in July 2025. Stay tuned for more details in early 2025,” Heiman says.

FUTURE POTENTIAL

Indoor-outdoor connections become popular as people realize that connecting their indoor and outdoor environments opens up entirely new options and increases the livable square footage of their home. As such, the Agora Fabrics team sees a market poised for growth with outdoor fabrics being a catalyst for developing products that help shape consumer interests.

As Heiman explains, consumers want spaces that are comfortable and aesthetically pleasing but also functional for home, work, and leisure.

“Nothing does this better than fabrics. The coming trend is to manufacture products as sustainably as possible that perform and last without impacting our environment,” Heiman says. “The market will evolve and gravitate toward the companies that do this best. Sustainability is a key component of Sauleda’s business, and in turn, Agora’s as well.”

“Sauleda recognizes what it takes to be a leader in Europe and is ready, willing, and able to bring the same approach to the U.S.,” Sabates says. “I’m excited to be a part of such a forward-thinking organization.”

added to the west end of the plant in 2021 and about 30 more staff members have been hired since then, Hussong Reasoner says. And 11,000 square feet of space was added in 2023.

Shifts have recently been made to the employee roster as well. This past fall, Hussong Reasoner was promoted to vice president. She joined the team as the marketing manager in 2014 and has been credited over the years with significantly enhancing Kozy Heat’s brand and market presence. Her tactics have included spearheading innovative marketing campaigns and fostering strong customer relationships.

“Heather has been an integral part of our team, and her promotion is a natural progression given her excep-

tional performance and leadership,” says Jim Hussong, president. “Her business leadership also mirrors her leadership in the Lakefield community as a city council member and active community volunteer.”

In her new role, Hussong Reasoner will not only continue working on the initiatives she’s passionate about, such as advancing marketing strategies and community outreach, but she’ll also take on new challenges and contribute to the broader vision of the company.

“I look forward to collaborating with our talented team, driving innovation, and helping Kozy Heat achieve new heights,” Hussong Reasoner says. “I am eager to embark on this next chapter and contribute to Kozy’s continued success.”

KOZY HEAT continued from page 54

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