Patio & Hearth Products Report May/June 2024

Guest Editorial – Digital Marketing

By Brad and Shannon Good

Digital marketing is more than just a passing term.

8

Spotlight – The Big Three

By Greg Thompson

Outdoor furniture manufacturers continue to deliver collections that feature these musts: stylish, sturdy, and sustainable.

20

Hearth Retailer – Family Affair

By Maura Keller

This California retailer has established itself as the go-to place for hearth products, accessories, and exemplary customer service.

30

Corporate Profile – Design Driven

By Larry Thomas

Bernhardt Exteriors offers stylish and quality collections with an upscale flair that enhances any retailer’s showroom.

50

Insight – Impeccable Craftmanship

By Cherise Forno

Outdoor Grilling – Shop & Eat

By Kimberly Rodgers

A huge selection of barbecue products and good food brings people together at this Chicago-area retailer.

34

Showroom Showcase – Turnkey Backyards

By Sharon Sanders

No longer the little landscape company in Andover, Kansas, Treescapes has firmly planted itself as a local landmark.

38

As I See It – To Infinity and Beyond

By Sharon Sanders

Ortal continues to innovate in product development as it enters the electric fireplace market.

42

After two decades, A&L Furniture continues to handcraft high-quality, one-of-a-kind furniture that is delivered across the country.

52

Insight – Modern Venting

By Dana Robinson

Providing high quality and practical venting solutions with value is at the core of Duravent Group’s business model.

54

Last Word – European Style

By Kimberly Rodgers

Emuamericas brings classic Italian design to homes across North America.

56

My Turn – Fantastic Fabrics

By Dana Robinson

By seamlessly blending beauty, durability, and functionality into its products, Phifer offers residential and commercial markets a host of options.

46

Product Innovation – Always Advancing

By Maura Keller

With innovation as its driving force, ICC-RSF has escalated its production capabilities to enhance its value proposition.

48

LUMINEX ™ LCD ELECTRIC FIREPLACE: REALISM MEETS SUSTAINABILTY

Elevate your product offering with an unprecedented immersive experience. Napoleon’s Luminex ™ uses the industry’s best LCD display technology to create realism unseen in electric fireplaces. The lifelike flames, visual light options, crackling sounds from built-in speakers, versatile installation configurations and smart-control capabilities make it desirable to any homeowner. Captivate your customers today with the Luminex

Upgrade your showroom today! Contact us now to learn more and place your order: hearthsupport@napoleon.com.

Shrinkage

A March 10, 2024, article in the Washington Post reported that similar to a box of Girl Scout cookies, houses are getting smaller. The Post reported that after years of prioritizing large homes, the nation’s biggest homebuilders are finally constructing more smaller ones, driving a shift toward more affordable housing.

This shift represents good news for the hearth and outdoor living industry. New home construction that makes owning a home more affordable for a larger segment of the population will result in more people, in particular younger people, purchasing the products and utilizing the services of our industry. While new homeowners who are buying smaller and less expensive homes may not initially be able to buy medium- to high-priced products that are offered by our industry, many of these homeowners will, over time, achieve an income level that will allow them to upgrade their homes and outdoor living spaces.

Here are some of the key points from the Post article: The smaller-construction boom has cut median new-home sizes by 4% in the past year, to 2,179 square feet, census data shows, the lowest reading since 2010. That’s helped bring down overall costs and contributed to a 6% dip in new-home prices in the same period.

Altogether, this construction wave promises a crucial first step toward addressing a critical shortage of starter homes that has sidelined first-time homebuyers and contributed to inflation. “Even a slightly smaller home can be thousands of dollars cheaper—for both builders and buyers,” said Andy Winkler, director of housing and infrastructure at the Bipartisan Policy Center. “This is a trend driven by just how unaffordable housing has become, with sky-high prices, rising interest rates, and so few homes for sale.”

This new trend is an about-face from the pandemic, when Americans sought larger living spaces. Many moved into sprawling homes, sending luxury-home prices soaring. Extra pandemic savings, combined with rock-bottom interest rates, made it possible for many families to buy homes for the first time or upgrade to larger properties.

As a result, median home prices have jumped a whopping 28% in the past four years, to nearly $418,000. Mortgage rates have also more than doubled to almost 7%, down slightly from a 23-year high reached in November. Taken together, U.S. homes are less affordable than they’ve ever been, according to Goldman Sachs.

Even Toll Brothers, known for its million-dollar properties, is downsizing to lower-priced options. Sales of “affordable luxury” homes—starting at about $400,000—more than doubled in the past year, outperforming more expensive properties. “With 75 million millennials out there, we were not going to wait for them to hit their 40s and buy their move-up home,” said chief executive Douglas Yearley in a December earnings call, adding that he expects entrylevel homes will eventually make up 45% of homes sold by the company.

The housing crisis has been an ongoing challenge for the Biden administration. In his State of the Union address, the president proposed sweeping measures to encourage more entry-level homeownership, including

building and renovating 2 million affordable homes and offering $9,600 in tax credits. “I know the cost of housing is so important to you,” President Biden said. “Inflation keeps coming down, and mortgage rates will come down as well.”

Entry-level home prices, which hit a record $243,000 last year, according to Redfin, have risen rapidly since the Great Recession, when homebuilding slowed to a halt. The country added fewer single-family homes in the 2010s than in any decade since the 1960s, according to Daryl Fairweather, Redfin’s chief economist, resulting in a shortage of homes.

“It is clear that there simply aren’t enough homes to accommodate everyone,” said Orphe Divounguy, senior economist at Zillow, which estimates a national shortage of at least 4.3 million homes. “The decline in affordability meant buyers have pivoted to lower-priced homes, which includes what we could consider starter homes.”

Although price increases for luxury homes have moderated, entry-level homes have continued to get pricier, in part because of demand. Overall, starter home prices are up 2% from a year ago and more than 45% from 2019, Redfin data shows. Also, borrowing costs have risen sharply since the Federal Reserve began hiking interest rates in 2022 to bring down inflation.

The housing market has slowed in response, though the results have been uneven. The wealthiest buyers, who have enough cash to avoid borrowing, have been undeterred by rising costs. But those on the lower end are having to cut budgets and downsize their plans. “We’d have to reevaluate every time interest rates changed or prices started creeping up. It was like, ‘Are we still in the game? Can we still afford this?’” said Anna Kolev, a 29-year-old software engineer. “We definitely had to temper our expectations of what kind of house we could afford.”

Still, housing economists caution that this spurt of smaller new homes makes up a sliver of the overall housing market. New construction tends to be pricier than existing homes, putting it out of reach for many first-time homebuyers. “It’s going to be hard to fix this problem without more existing homes on the market,” said Winkler of the Bipartisan Policy Center. “I’m generally skeptical we’re building enough true starter homes to put a dent in the housing shortage.”

Even if the shift holds, it would take years of growth to build enough homes to satisfy demand, he said. Plus, there’s another wrinkle: Americans tend to think bigger is better when it comes to housing. “Smaller homes are cheaper at the moment, for both builders and buyers, but it’s hard for me to fathom this becoming a long-term trend,” he said. “Americans haven’t become suddenly enamored with small houses. They just can’t afford anything else.”

Even though many of these new homeowners may not be the customers of today, many of these homeowners will be tomorrow’s customers. The future is bright!

MUST READS

Being customer-driven, while also providing state-of-the-art hearth products, has been the cornerstone of A Better Fireplace for a quarter of a century.

A Family Affair, p. 30

Experience, skill, and natural intuition have made this family-owned and -operated Kansas business thrive for the past 25 years.

Turnkey Backyards, p. 38

To maintain its position as an organization that keeps up with the latest trends and customer demands, Phifer just announced its new stock line selections.

Fantastic Fabrics, p. 46

EMU collaborates with established and new designers to create many of the company’s collections.

European Style, p. 56

Tony Ramos

DIGITAL MARKETING

DIGITAL MARKETING IS MORE THAN JUST A

PASSING TERM. It is an entire process of thinking about communicating, while coordinating the message of your brand wherever it is placed. It’s not a new thought process, but it is a new way of thinking based on the growth of technology, social media, and AI. Benjamin Franklin once said, “If you fail to plan, you plan to fail.” In today’s world of multiple devices, screen sizes, and habits, having a strong online presence is critical for success. Investing in digital marketing in this crowded marketplace is as crucial as paying for your utilities. It’s part of your operational function.

Here are five steps toward a good digital marketing strategy, which is designed to build a “process” you can follow to reach the right audience with the right message. At the right time.

Part 1: PLANNING. Don’t take shots in the dark. It’s about coordination of resources. The most important starting points to consider are WHO would be INTERESTED, HOW your GOALS match your MESSAGE, WHAT CHANNELS will REACH your market, based on what’s going on WHEN. You want to be sure you consider what phrases, keywords, and placements you’ll be using and when. A lot of those decisions will be based on how much you are willing to spend, and what will be paid vs. organic. Lastly, how much of your targeting plan will reach active seekers (mostly paid) vs. passive seekers (mostly organic).

Part 2: CHANNELS. Now it’s time to place your message where it will be seen by your best prospects. Some good starting points are social media, email marketing, and paid search & display.

Beyond just posting, your social media should be using boosts and paid ads. Be sure your paid ads look the same across various media, Google Ads, registries, local ads, etc. Users should be sent to various landing pages for tracking and information capture. When a prospect fills out a form for more information, they should go into a behavior-based email program. Automate as much as you can so conversions do not fall through the cracks. Google Ads is an extremely powerful

channel. Not only do you have many competitive options, but Google has introduced amazing AI tools that create videos, test segments, and find new prospects in a fraction of time it takes to do this on your own. Google Ads also allows for a very wide net, and the ability to set ads during different times, seasons, or topics.

PUBLISHER

Tony Ramos

tramos@peninsula-media.com

ASSOCIATE

Cherise Forno cheriseforno@gmail.com

Part 3: CONTENT. What is the message? Content is King. If you have a robust website (and you must have one in today’s marketplace), you will have loads of content to choose from. The most important lesson is your content needs to interest your customer. Another key takeaway are links. Inbound and outbound links from your website, to your website, etc. For instance, if you are posting to social media about a service or product, always link your posts back to your website. If you write commentary on an issue or product release, do it on your website and link that article to social media. If you write it on social media, they own what you wrote, and they get the organic credit for the search.

Part 4: TRENDS. Have you ever noticed how a topic gets discussed and is seemingly everywhere? They can come and go quickly, so you need to act fast. Remember, content must be relevant to what you are selling. Keeping up with trends is important.

For instance, if weather is big in the news, be ready with messaging that grabs passive seekers as they search for those news stories and terms. Here is where display ads on websites and apps like weather.com come into play. Or, another example, if “oiled bronze” is the hot metal color this season, your ads and posts should feature that color’s trim or availability.

Trends do have a crossover into tip 5. It can be trendy to discuss the latest environmental issues, such as electrification and wind power, but these come with a caveat …

Part 5: BE SOCIAL. We’re not talking about greeting everyone you meet, although that’s always welcome. We mean “social awareness.” This is

where most business owners struggle. They either want to avoid it completely or bring too much of their own views into the marketplace.

First, you need to show accountability. Don’t talk about it if you don’t know what you are talking about, or if your company publicly does the opposite. Second, as long as your accountability is related to what your business does, it’s valid and it’s good! For instance, it’s OK to be in the know on environmental issues related to your field. Note, this does not mean conceding an opinion, or way of doing things. It does mean you defend your approach with well-thought, factbased actions. Either for or against a topic or issue affecting your industry.

Never publicly engage in social issues that are unrelated to your business. Stay away from sexuality, celebrity, politics, climate change vs. specific environmental issues around your product. Know the difference. When it comes to choosing a service provider, your message matters. Modern consumers place a premium on social responsibility, integrity, and transparency.

According to Forbes, 1 in 2 Gen Zers and 41% of millennials are more likely to support brands that advocate for social causes. Customers’ spending habits are profoundly affected by the advocacy efforts of businesses.

In conclusion, digital marketing will continue to be a necessary part of any marketing strategy. By following these tips, you can create a plan that is effective and focused on results. Remember, testing is key. It may take a few tries and continuous testing to get it right. Be open to new ideas and be ready to adapt to changes. With the right mix, I have no doubt you will achieve success.

Brad and Shannon Good are partners at Good Marketing Group. Visit www.goodmarketinggroup.com for more information.

Cassandra Estes cassestes1968@gmail.com

John Nalley

Maura Keller

Dana Robinson

Kimberly Rodgers

Laurie Rudd

Sharon Sanders

Larry Thomas

Greg Thompson

CIRCULATION DIRECTOR

Whitney Carrier

BUSINESS MANAGER

Susan Razetto

CEO & PRESIDENT

Tony Ramos

CORPORATE OFFICE

Peninsula Media

21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com

Tony Ramos

Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com

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Shannon and Brad Good

Investor Group Acquires Manufacturer POLYWOOD INDUSTRY NEWS

An investor group led by Arsenal Capital Partners in partnership with BayPine LP announced that it has acquired Poly-Wood, LLC (“POLYWOOD”) from Mayfair Capital Partners.

POLYWOOD is a vertically integrated manufacturer of recycled, high-density polyethylene outdoor living products and a leading brand in this fast-growing, structurally advantaged material category.

Headquartered in Syracuse, Indiana, POLYWOOD is the category creator and a leader of the HDPE outdoor living products market, which is in the early stages of a secular growth trend driven by the material’s superior durability, minimal maintenance, and infinite recyclability.

SoPoly Innovates and

Expands

In a strategic response to recent industry shifts, notably the closure of Flexsteel in Dublin, Georgia, SoPoly in Eastman, Georgia, has bolstered its workforce, enhancing both leadership and product development teams. This timely acquisition of seasoned professionals is set to invigorate SoPoly’s portfolio with more innovative and creatively designed products, marking a significant leap forward in the outdoor furniture market.

SoPoly has strategically expanded its leadership team by welcoming industry veterans from Flexsteel, a move poised to inject fresh perspectives and decades of experience into the company’s strategic planning.

The integration of new team members is not just a gain for SoPoly’s leadership but also a significant boost to its product development division. These new designers and engineers bring a wealth of expertise in furniture design and craftsmanship, which aligns with SoPoly’s commitment to quality and innovation. The enhanced team is set to pioneer unique designs that cater to the evolving tastes and needs of modern consumers, focusing on aesthetics and functionality.

This expansion reflects SoPoly’s proactive approach to industry changes and its commitment to being at the forefront of design and quality in the outdoor furniture market. For more information, visit www.sopoly.com.

POLYWOOD’s relentless focus on product design, innovation, and best-in-class production practices has been a long-standing brand promise and is deeply rooted in the company’s DNA. POLYWOOD is made of recycled and reusable plastics in a circular, 99% wastefree process that was invented by founder and CEO, Doug Rassi in 1990.

“We are thrilled about the opportunity to work alongside Arsenal and BayPine in the next phase of our company’s growth,” Rassi says. “Arsenal’s deep domain expertise in the polymer processing market

and its understanding of our unique manufacturing processes, coupled with BayPine’s technology knowhow and sharp focus on further developing our digital capabilities, gives us confidence in our go-forward partnership and unique ability to build a strategically important business.”

Matthew Teller, a principal of Arsenal, says, “We see meaningful opportunity ahead for POLYWOOD and significant whitespace in the HDPE market. We look forward to investing behind the company to achieve both key organic and inorganic initiatives and to further drive long-term strategic value.”

Revolution Fabrics Redefines Sustainability and Style with the Pasadena Collection

Revolution Fabrics, a leading, multigenerational family-owned textile company, has introduced a new perspective on outdoor design with the launch of Pasadena. This innovative collection challenges the conventional by transitioning patterns typically reserved for indoor spaces into the realm of outdoor design.

“The introduction of Pasadena represents a paradigm shift in outdoor design, integrating indoor elegance with outdoor resilience,” says Anderson Gibbons, chief marketing officer. “This collection is a testament to Revolution Fabrics’ commitment to blend style with functionality, offering designers and furniture manufacturers new avenues to enhance outdoor spaces.”

The Pasadena Collection brings the sophistication of interior design to the outdoors.

The collection features an array of 16 patterns across 45 SKUs. Engineered to meet contract-grade standards, the fabrics boast impressive double rub counts ranging from 30,000 to over 100,000. Supported by a fiveyear warranty against loss of strength, color, abrasion, and pilling, these fabrics are a testament to lasting quality.

The color stories within Pasadena speak

the language of nature and elegance. From the soothing spa-inspired hues to the boldness of vibrant navy contrasts, and the sleek modernity of contemporary neutrals, these palettes seamlessly transition from outdoor to indoor spaces, offering versatile design options.

A standout pattern within the collection, Pamlico Bay, displays each color narrative within its weave, illustrating the collection’s versatility. Available in charcoal, sand, and navy, this pattern is a visual representation of the collection’s ethos—bringing the refinement of interior design to the outdoors.

Reflecting Revolution Fabrics’ dedication to sustainability, the Pasadena Collection is proudly made in the USA from upcycled materials. These eco-conscious fabrics showcase superior fade resistance and bleach cleanability, while embodying the company’s commitment to ecological responsibility. With the esteemed GREENGUARD Certification, each piece in the collection masterfully balances environmental mindfulness with aesthetic appeal.

INTRODUCING THE NEW STANDARD OF LUXURY

C APSTONE

C OLLECTION

Crafted in Italy with the Industry’s First Long-Staple Solution-Dyed Acrylic Fiber

GAS LOGS

NEW YORK VIEW SANTA MONICA PIER*

CITY SERIES 50

SANTA MONICA PIER*

British Fires Looks to the Future

British Fires is working very closely with architects, builders, and developers at a time when the use of gas and oil could be banned in the development of homes in the not too distant future. Developers and builders are realizing how easy electric fires are to install. As electric fires do not require a chimney, this makes them perfect for smaller rooms or modern homes that were built without a working chimney.

HPC Fire Inspired Achieves ISO Certification

HPC Fire Inspired announced that it has achieved ISO certification, solidifying its commitment to unparalleled quality and performance.

As the company looks to the future of home heating solutions, it prioritizes both environmental responsibility and aesthetic excellence.

“Our electric fires boast eco-friendly credentials with quality at the forefront, which make them a responsible choice for the conscientious homeowner,” says brand manager Joe Elwell. “By eliminating the need for traditional fuel sources such as wood or gas, collectively we’re reducing carbon emissions and minimizing environmental impact without compromising on performance or comfort.”

In an era where energy conservation is

paramount, British Fires offers a breath of fresh air. With energy-efficient technologies and options, homeowners can enjoy the cozy ambiance of a traditional fire without the guilt of excessive energy consumption. It is perfect for year-round use with the option to use only the flame-effect for pennies a day or heating smaller rooms quickly on demand.

Elwell adds, “At British Fires, we invite you to join us on this journey toward a brighter, greener future—to redefine the notion of home fires, transforming them from mere sources of heat into symbols of sustainable, stylish, and comforting focal points for generations to come.”

Watson’s Acquires Recreational Warehouse in Florida

Watson’s, one of the nation’s largest retailers of home recreational products and furnishings, acquired Recreational Warehouse in Fort Myers, Florida—a spa, pool, outdoor kitchen, and pool heater home specialty retailer.

The purchase of Recreational Warehouse further increases Watson’s market share in the space. Watson’s will add three Southwest Florida corporate locations (Fort Myers, Naples, and Port Charlotte) to the company’s current corporate and franchise footprint of 27 locations. In operation since 1968, Watson’s is one of the largest retailers of home recreational products in the nation, featuring outdoor furniture, spas, pools, saunas, billiards, indoor furnishings, and more.

“The Florida market has been in our sights for quite some time,” says Erik Mueller, CEO of Watson’s. “The Recreational Warehouse’s people, culture, business model, and longevity in their markets

ended up being the right fit for us. We are excited to welcome the Recreational Warehouse team into the Watson’s family, and to continue to provide some fun and relaxation to the families and homes in

Southwest Florida. We see an excellent opportunity for product category expansion within the business model, and additional locations in the state.”

Recreational Warehouse CEO Craig Ecelbarger, says, “Our Recreational Warehouse team has built a great business in Southwest Florida over nearly 30 years. We viewed Watson’s as the perfect continuation for our business, and we are confident that the commitment and investment by Watson’s will provide even greater opportunities for our dedicated staff and our great customers.”

Recreational Warehouse will operate as a wholly owned subsidiary of Watson’s, initially integrated as Recreational Warehouse by Watson’s, with a full transition to Watson’s branding over the next several years.

“This prestigious certification is a testament to our relentless pursuit of excellence and dedication to providing our customers with the very best outdoor fire features,” says Sean Steimle, CEO of HPC Fire Inspired. “At HPC Fire Inspired, we understand the importance of reliability and consistency. With ISO certification, our customers can have full confidence that every HPC Fire Inspired feature will ignite flawlessly every time. Whether it’s a cozy evening by the fire pit or a gathering around the outdoor kitchen, our products are designed to exceed expectations and elevate the outdoor experience.”

Infratech Introduces Elite Retailer Program

Infratech has introduced its new Elite Retailer Program, offering unparalleled benefits to its most exclusive retail partners.

Highlights include an extended industry-leading warranty, a blog spotlight on the Infratech website, free marketing materials, access to a dedicated Elite Retailer website, monthly training sessions, early product launch notifications, and seasonal promotions. Elite Retailers also enjoy priority leads and a prestigious spotlight feature on the Infratech website. Visit www.infratech-eliteretailer.com for more information or to register.

ICFA Approves Future Market Dates and Announces 2024 Events

The ICFA Board of Directors has confirmed the future dates of its major trade shows at AmericasMart for the next three years. With the plan of offering

A recent installation of a British Fires electric fireplace is seen in a luxury London show home apartment.

Watson’s expanded its market share with the acquisition of Florida-based Recreational Warehouse.

ANDMORE Honored as ICFA Industry Partner

ANDMORE, owner and operator of AmericasMart in Atlanta, received the International Casual Furnishings Association’s (ICFA) 2024 Industry Partner Award at the association’s recent Educational Conference at the Hotel Valley Ho in Scottsdale, Arizona.

The Industry Partner Award was created six years ago to recognize an ICFA Solution Partner member. The award celebrates a trade supplier who as a board, council, or committee member has contributed to the outdoor furnishings industry’s success through their decisions, actions, or cooperation with ICFA.

“The dedication and investment in Casual Market Atlanta and ICFA by ANDMORE continues to be transformational,” says Jackie Hirschhaut, ICFA executive director. “Together, working as one team, we will unlock the full potential of growth of the outdoor furnishings category and place our members on the best path for success.”

ANDMORE CEO Bob Maricich, adds, “ICFA’s recognition of ANDMORE with the Industry Partner Award for the second consecutive year is a remarkable honor and a tangible representation of our shared commitment to mutual success. Looking ahead, we remain steadfast in our dedication to serving casual industry needs, leveraging this partnership to continue driving positive change both now and in the future.”

four-day markets in both the summer and fall, the schedule consists of: July 1417 and September 15-18, 2025; July 1316 and September 14-17, 2026; and July 12-15 and September 13-16, 2027.

In addition, the association leadership has created a balanced roster of special activities planned at the two markets

this year that mark the second year of casual furnishings trade shows at AmericasMart.

At the Summer Casual Market Atlanta, attendees are invited to take part in the following events: Sunday–Retail Roundtables and Think Tank; Monday–Opening Day of Summer

Market and Birthday Bash; Tuesday–Pink Out, Outdoor Trends Report, and ICFA Awards Gala; and Wednesday–ICFA Membership Meeting.

Fall Casual Market Atlanta events include: Sunday–Retail Roundtables and Think Tank; Monday–Opening

Day of Fall Market and Braves & Brews at Truist Park; Tuesday–Afternoon Panel Discussion, ICFA Awards Party honoring Apollo Award, Manufacturer of the Year and Sales Representative of the Year recipients plus announcement of Design Excellence Best of Show; Wednesday–ICFA Annual Meeting.

#1 PREMIUM BBQ.

Transform Your Showroom

Are you looking to elevate your showroom display and impress your customers with a comprehensive range of outdoor living solutions? Look no further! to feature a full island display, showcasing an array of premium products including grills, griddles, burners, doors, drawers, ice chests, refrigerators, and more. With this comprehensive setup, dealers can create an immersive experience, allowing customers to envision their dream outdoor kitchen or entertainment area.

ICFA Chair Megan Pierson, left, presented the 2024 Industry Partner Award to the ANDMORE team, including Jill Ford, Jonathan Papesh, Heather Hicks, Amy CooperMonaco, Eleanor Hunt, and Paula Cox.

Casual Market Atlanta Adds Resources for 2024 Markets

Casual Market Atlanta’s Summer and Fall editions will showcase five fully leased floors of permanent showrooms, with more than 70 new and expanded resources offering a breadth and depth of casual furnishings and outdoor accessories.

Summer Casual Market Atlanta runs July 15-18, and Fall Casual Market Atlanta runs Sept. 16–19 at AmericasMart Atlanta.

“With the latest round of permanent showroom additions and expansions, Floors 2-6 are now at full capacity with 400,000+ square feet of exhibit space,” says Dorothy Belshaw, ANDMORE executive vice president and chief growth officer. “As Casual Market Atlanta celebrates its first year, resource growth has supported and continues to solidify the industry’s decision to make AmericasMart Atlanta its new home for casual and outdoor.”

Four showroom debuts, and two expansions and relocations bring a total of 21 updates to Casual Market Atlanta in 2024. The Market boasts 44% year-over-year growth since its 2023 inception.

Brands that have most recently signed on and sold out casual and outdoor showroom space in Building 1 are: American Eco Living, SoPoly, Southern Home, South Sea Rattan, and Tempotest Home. Jatex and Zuo Modern will relocate and expand showroom footprints.

Additions to Casual Market Atlanta’s 2024 permanent showroom offerings are America’s Backyards & Outdoor Living, Armen Living Furniture, Breezesta, CabanaCoast, COUTURE Jardin, Ideal Living, International Home Miami, Pacific Casual, Prestige Casual, Skyline Design, Sunset West, Suns Outdoors, Tempo Patio, and Vanguard Furniture Co., alongside an expanded space from MoDe Patio Living.

Casual Market Atlanta also presents temporary exhibitors. The Summer edition will feature 100+

exhibitors on Floors 7 and 8, and the Fall edition will present 50+ exhibitors on Floor 7.

For more information, visit www.casualmarket atlanta.com.

Couristan Unveils New Rugs

Designed to appeal to a broad spectrum of aesthetics with versatility and durability, Couristan has added a fresh infusion of organic designs to its handmade and machine-woven area rugs. With the launch of several new collections and line extensions at the High Point Market, Couristan showcased its new direction with statement-making style.

With close to 50 area rug selections now available, the company’s latest introductions feature distinct looks that reflect current trends in color, pattern, and texture. Colors are warm and cozy, playing off each other for a striking finish.

“Our goal is to be able to offer several new collections at each market, with a renewed emphasis on handmade products,” says Marlys Giordano, vice president of product development. “Couristan has become known for its outdoor offerings, and we really want to show the arc of that product by introducing collections that are unique and speak to our 98-year legacy, as well as harkening back to how we began—in handmade rugs.”

Ebel names

Maloney as Director of Sales

Ebel introducted Ryan Maloney as the new director of sales for Ebel Incorporated and River City Casual.

With an impressive background that spans over two decades in the pool and casual industry, including a successful 14-year tenure as an Ebel sales representative, Maloney brings a dynamic and strategic approach to driving sales growth.

Maloney, a lifelong resident of Illinois, will continue to reside there, along with his wife, Jen, and three children: Maggie, Natalie, and Dylan. Outside of the office, Maloney enjoys coaching his son’s soccer team and supporting his daughters’ theater pursuits. He can be reached at (630) 333-8632 or ryan@ebelinc.com.

Couristan released new area rug designs, increasing its offerings to almost 50 area rug selections.

Ryan Maloney

WOOD IMPRESSION

Our wood impression finishes give the warm look of wood to aluminum without the maintenance. Available on Hudson, Jayne and Ventura arm caps, and Strata table tops.

SPOTLIGHT

The BIGThree

Outdoor furniture manufacturers continue to deliver collections that feature these musts: sturdy, stylish, and sustainable. BY GREG THOMPSON

Outdoor furniture consumers are rediscovering an old adage: You get what you pay for. Investing in well-made furniture is increasingly seen as prudent, mainly because it is durable. Consumers want to spend more time outdoors, and they want to be comfortable.

“We are seeing growth in the dining category and the deep-seating category,” says Meaghan Robinson, director of sales and marketing at C.R. Plastic Products. “These two categories ensure lots of alfresco dining, relaxation, and entertaining options.”

Environmentally friendly materials are still top of mind for young people, but even the older demographic cares about sustainability. “Consumers are looking for a real designer feel, with all the functionality and longevity that comes with recycled plastic furniture,” Robinson says.

Paul Evans, national sales manager at Seaside Casual Furniture, contends that different parts of the country gravitate toward certain design aesthetics, but some generalities can still be drawn. “Contemporary and modern seem to be trending,” he says, “but even this still fluctuates based on region.”

“Natural colors—earth tones and greyish hues— are still popular,” says Lawrence Wong, sales director at Ratana International Ltd. “Graphite and white are also coming along.”

Sturdy, stylish, and sustainable are the watch words in 2024. The dozen companies in this issue’s spotlight provide all three—and a lot more.

LLOYD FLANDERS

The design team at Lloyd Flanders (Menominee, Michigan) has continued its momentum with The Frontier Collection and The Summit Collection, both new for 2024. Inspired by the rugged beauty of

the American West, Frontier offers a blend of rustic charm and modern technology.

“The aluminum frame on Frontier is enhanced with a heat transfer faux-wood film to achieve the look of wood grain with less maintenance,” says Demetrius Linebarger, marketing manager. “These technologies not only enhance the aesthetic appeal of furniture, but also contribute to a more sustainable and eco-friendly approach to design.”

The Summit Collection features clean lines and motion pieces, including a spring loveseat with independent buckets or a spring lounge chair. “Summit is scaled for any space and available in countless finish and fabric combinations,” Linebarger says. “Summit is full of possibilities.”

The venerable Reflections Collection remains a top seller, with Linebarger attributing the success to balanced form and function and “subtly woven details, built-in comfort, and easy elegance all designed to melt stress away” with traditional comfort.

For dealers looking to spark interest through better showroom floor displays, Lloyd Flanders’ Loom Lounge program is an easy way to add pops of eyecatching color. A Loom Lounge display package includes five Lloyd Loom chairs in any fabric and finish combinations, plus a display stand, a fabric book, and a spool of raw loom material. The display takes up about 90 square feet and showcases multiple collections and frame finishes.

“Consumers are more willing to invest in heirloom-quality furniture that won’t end up in a landfill after a season or two,” Linebarger says. “Durability has long been a hallmark of the Lloyd Flanders brand, and we love hearing from families who’ve had LF furniture on their porch or patio for years.”

WOODARD FURNITURE

The Sierra Collection from Woodard Furniture (Dallas, Texas) introduces NexTeak, a new category for Woodard. NexTeak has the look and feel of wood, but is manufactured from polymers, making it lower maintenance than wood, as well as sustainable and recyclable.

In the aluminum category, Elevation has the pitch

and look of a contemporary Adirondack chair. It comes in one of eight new matte finishes. “NexTeak has the look of real wood down to the grain and variation of color,” says Perry Solomon, senior vice president, residential sales. “Elevation contemporizes a popular style and adds cushions for comfort.”

Since Woodard (which also makes Mallin Furniture) is a domestic manufacturer, one of its greatest strengths is selection. “We offer woven, alu-

minum, cast iron, and faux teak in a large variety of finishes and fabrics,” Solomon says. “While we cover all style categories, our strength is clean transitional/traditional with exceptional quality and comfort.”

Woodard produces special orders typically in less than six weeks. It’s all part of an efficient timeline that has been stressed due to worldwide events.

“Supply chain and employee issues have impacted us greatly over the past several years,” Solomon says.

“We believe that finally in 2024 we will not encounter the highs and lows of the past three years and our customers can start aggressively preparing strategies for long-term growth.”

JENSEN OUTDOOR

Jensen Outdoor (Sandston, Virginia) has maintained its momentum with the award-winning Innova collection of modernized classic Ipe-wood designs. Innova attempts to answer the question: How can classic shapes be reimagined for modern tastes?

“The Trellis modern lounge chair speaks to that need, winning the prestigious 2023 International Casual Furnishings Association Design Excellence Award in the lounge seating without cushion category,” says Phillip Crowe, marketing director.

“Conceived by Italian designers Edi and Paolo Ciani, Trellis sets the tone for the future of outdoor living.”

According to Crowe, the $1,325 MSRP Trellis Lounge Chair features: 100% FSC-certified Ipe timber; a deep-chocolate brown color that develops a rich, silver patina over time when exposed to sun and rain—but may be returned to its original color at any time; and modern angles that allow users to sit comfortably while still having that feeling of modern tastes.

TOP: Reflections Collection from Lloyd Flanders

MIDDLE: Trellis Lounge Chair with Mosaic Square Side Table from Jensen Outdoor

BOTTOM: The Blake Chair from Agio USA

The ability to use Ipe wood (pronounced EEpay) is possible thanks to an ongoing 50-year landlease partnership with the Bolivian government for over 2 million acres of dry-tropical forests just outside of Santa Cruz. “This means we are one of the few companies with FSC-Certified sustainable access to our main wood species,” Crowe explains. “Ipe is a hardwood prized for durability through density, taking more than 100 years to achieve maturity before the timber is sustainably harvested.”

From this heirloom-quality material, Jensen Outdoor contracts with top designers for outdoor wood furniture from Europe and the U.S. “Our designs are ‘Made to INSPIRE’ where we fit the needs of luxury outdoor consumers and designers to forms, materials, and functionality,” Crowe says. “That will bring our audiences beyond where they thought they could go for their outdoor spaces.”

C.R. PLASTIC PRODUCTS

The Napa Dining Collection from C.R. Plastic Products (Stratford, Ontario) is a new release for 2024. It seats up to eight people and features a clean

and contemporary look—all part of a plan to launch additional dining options in 2025.

The second product category is highly anticipated due to C.R.’s distinctive lumber fit and finish.

“Customers were looking for a matching fire table to their existing C.R. Plastics products,” says Meaghan Robinson, director of sales and marketing. “We launched a 48-inch rectangular fire table and a 46inch round fire table in our classic colors—white, beige, black, chocolate, and slate gray.”

C.R. Plastic Products has also reintroduced previous bestsellers such as the two-tone color options in slate and white, navy and white, chocolate and beige, and slate gray and light gray. “We have brought back our citrus colors, vintage forest green and some classic favorites like our swivel barstool and round cocktail table.”

The new product categories embody a sustainability story that Robinson describes as the foundation of the business. “We are a vertically integrated company and sustainability is at the core of everything we do,” she says. “We use 100% recycled plastic in all our materials, and we are making further

investments to use more post-consumer plastics in everything we manufacture.”

The dedication to environmentally friendly practices is in line with the preferences of many consumers. Robinson explains: “We are seeing a huge trend toward consumers’ heightened education and knowledge around sustainability. Consumers want to purchase products that are sustainable and feel like they are investing back in the environment. People want to know where—made in Canada for us—and what their products are made of.”

TROPITONE FURNITURE

Tracking trends is a notoriously difficult task, and Tropitone Furniture (Irvine, California) designers deal with the challenge by offering a diverse range of styles. “At Tropitone, we have the variety of offerings to cover all styles, whether it’s contemporary, traditional, or transitional,” says Frank Verna, president. “Price is a factor, but overall design, combined with quality and price, make for perfect offerings ... Consumers also shifted several years ago from dining to cushion lounge seating.”

Particular offerings from Tropitone include the Glendale Collection, which Verna describes as a seamless fusion of contemporary design and elevated comfort. The sleek seating design has a distinctive sling back panel and a cutting-edge aesthetic.

“The Brasilia Collection introduces carefree comfort with sleek proportions for modern outdoor living,” Verna says. “Its structured, yet open silhouette with gently rounded armrests and slightly reclined ladder-style back define its refined style. This versatile aluminum group includes lounges, sofas, loveseats,

TOP: Preveli Collection from Patio Renaissance

BOTTOM: Aris Max Chairs from OW Lee

ottomans, and swivel action loungers.”

Additional new offerings include the Six Collection with its hexagonal design and eye-catching rope detailing on the sides, back, and front; and Kali Tables featuring handcrafted aluminum spokes sculpted to bring a distinctive industrial design with a lighter-than-air feel.

“One of our primary goals in designing and manufacturing our products is to support future generations by attaining sustainability through the preservation of natural resources,” Verna says.

“We continually strive to make products that use materials and processes that minimize negative environmental impact, conserve energy and natural resources, and improve safety for customers, communities, and employees.”

SEASIDE CASUAL FURNITURE

Seaside Casual Furniture (Coventry, Rhode Island) brought its MAD Collection to market in recent years, and it has become one of the company’s most marketable sets. The solid construction and variety of colors— combined with the ability for multimedia inserts—has resonated with consumers.

Contemporary and modern designs continue to do well, but Paul Evans, national sales manager, con-

tends that mixed media can add a new look on showroom floors. Many of these floors have been stagnant for the past few years, but mixed media allows retailers to offer custom options.

“Lounge seating remains strong, but we have seen family-style dining on a slight rise recently,” Evans says. “Balcony and bar height change from year to year, but we expect lounge seating to remain strong while we see growth in traditional dining.”

TOP: 6400 Collection Series from NorthCape

BOTTOM: Part of the Chippendale Collection from POLYWOOD

“Consumers are looking for quality designs, durability, and lasting value,” says Megan Pierson, executive vice president of business development. “We also know they’re looking for furniture that is USA-made. POLYWOOD customers love that we offer a 20-year warranty for peace of mind and that our products have always been made in the USA to ensure fast delivery. We support local manufacturing jobs and reduce our carbon footprint.”

POLYWOOD officials follow trends, but they are also keen to create what Pierson calls “timeless classics that won’t go out of style.” Pierson explains: “Customers want their investment to be meaningful and to last. We are seeing an emergence of tone-on-tone layering that allows materials, textures, and

Among younger buyers, interest remains strong in long-lasting, sustainably sourced items that require minimal maintenance. “The HDPE segment still has many years of growth ahead,” Evans says, “and we expect the material to only improve as time goes on.”

Evans offers dealers additional incentives through an Early Buy program, a marketing tool to promote new items and offer customers a chance to purchase at a discount.

“Our Quick Ship program includes a selection of popular furniture and cushions that remain well stocked and ready to ship,” Evans says. “We con-

tinue to develop new programs and are excited to share more as they become available.”

POLYWOOD

POLYWOOD (Syracuse, Indiana) recently launched Acadia, the second offering in its exclusive Martha Stewart by POLYWOOD Collection. Acadia’s dining, deep seating, and lounge furniture pieces are inspired by craftsman-style designs, as well as Martha’s estate in Maine. The venerable Chippendale Collection has also expanded to include deep seating and a complete assortment of accessories.

shapes to give an elevated feel to spaces. Organic shapes and patterns are also still very on trend.”

Another on-trend topic is sustainability, a concern that used to be only held by younger consumers seeking eco-friendly brands. Pierson sees that dynamic changing, declaring that, “Consumers of all segments want to ensure their products are made sustainably, not only using responsibly sourced materials, but also with a zero-waste manufacturing process and a lower carbon footprint.”

With that ethos in mind, all POLYWOOD furniture is built-

Meet Albany, inspired by the waves of the Hudson river and the capital city of New York. Available in both lounge and dining, this 12 piece collection doesn’t shy away from urban beauty. Explore Albany at mallinfurniture.com

FOR ROOMS WITHOUT WALLS

to-order with a 20-year warranty. “We offer hundreds of bestselling products with short lead times and aggressive freight programs,” Pierson says. “Our inventory requirements are low-risk and limited only to showroom representation.”

PATIO RENAISSANCE

For the 2023-24 season, Patio Renaissance (Rancho Cucamonga, California) introduced Preveli, a collection available with deep seating as well as cushion dining—plus a variety of tables sizes in dining and occasion. Preveli has what Mark Gorr, corporate consultant, calls a European modern look and scale that has

wide appeal to a broad audience, as well as the design trade.

Overall, Gorr is seeing greater demand for modern looks that are smaller in scale. “Consumers are also looking for lighter colors that lean toward natural colors, which we addressed with the introduction of a finish named Harvest White,” he says. “The use of mixed media has been a trend for several years and is still gaining a lot of momentum.”

Patio Renaissance has seen a “heavy lean” toward deep seating, but additional sales have shifted back to sling dining. Gorr contends that many consumers will buy woven deep seating and will elect to purchase dining in another medium that complements their deep seating collection. Dining options such as aluminum sling, teak, as well as polymer dining, are in demand.

Keeping up with demand has hit an efficient groove, but Gorr adds, “When moving all our production to Vietnam, we did run into some staffing issues which have since been addressed, especially in the welding and premium finish process. Our expectation for 2024 is that we will finish strong as we go into the July Casual show.”

Patio Renaissance offers early-buy extended terms to help dealers with cash flow, as well as in-season

events that dealers can request through territory reps. “These events can help draw consumers in with special pricing,” Gorr adds.

OW LEE

The new Aris Max line extension from OW Lee (Comfort, Texas) features the addition of a Max Swivel Rocker Lounge Chair, Love Seat, and Sofa. According to Leisa Rogers McCollister, the extension brings together the comfort of Monterra with the contemporary aesthetics of Aris, offering a fusion of style and relaxation.

“The comfort level is on par with our famous Monterra collection but provides the customer with a more style-conscious look,” McCollister says. “It is already retailing very well for those dealers who have it on the floor.”

In the OW Lee corner of the market, McCollister says, “It seems to be all about high performance and deep seating. One interesting trend we are seeing is our more traditional looks styled with more modern finishes and fabric, as well as more modern looks in what we would all consider traditional colors.”

To help take advantage of the new offerings, OW Lee brought back its popular Quick Ship program this year. With two finishes and three fabrics to choose from, the Quick Ship products ship in 10 working days. One reason the reinstated Quick Ship is humming along is the significant improvements to the supply chain. In a “much better place” than one or two years ago, OW Lee is boosting efficiencies in several areas.

“We now have a great core group of employees and knowledgeable supervisors, and our reputation as a good employer in our new small town [Comfort] has grown, which has made it much easier to attract new employees,” McCollister says. “We

TOP: Coconut Grove from Ratana International Ltd.

MIDDLE: The Aura 50-inch Fire Table with MAD Chat Chairs from Seaside Casual

BOTTOM: Kali Tables from Tropitone Furniture

have had some pretty gnarly supply issues that we are still working through, but our purchasing department here in Comfort is top notch, and we are making meaningful improvements every day.”

NORTHCAPE

In the past, designers at NorthCape (Romeoville, Illinois) would have a teak set, a woven set, and an aluminum set. These days, the trend is increasingly to mix different materials together. “I might have an aluminum frame with a woven panel underneath an arm, and then a faux wood arm cap,” says Tom Murray, president. “We’re bringing parts in from either the U.S. or Asia. We’re bringing them together, and mixing and matching based on customer tastes.”

These combinations come under the umbrella of the 6400 Collection Series, which amounts to a base model that customers can build on via highly customizable mixed media—made in the United States with domestic and imported parts. Additional collections are the 2685 (universal dining) and 2001 (outdoor upholstered and made in USA).

“We have historically been weak in dining, so even though the share has shifted a bit to seating, dining is still a huge portion of the market,” Murray says. “Our new universal approach with mixed material dining is a great opportunity for us and our dealers to get a bigger dining share.”

More than 60% of NorthCape’s products are made in the United States and a significant inventory of “finished goods furniture frames” are stored year-round. “We stock our furniture parts program deep so we can do the assembly and finishing of the special order/customization of frames year-round,” Murray says. “We stock 45 core Sunbrella fabrics and nine Belenos fabrics for quick ship. The goal of quick ship frame and cushion programs is 10 business days or less.”

AGIO USA

One of Agio USA’s (Virginia Beach, Virginia) bestsellers from summer 2023 was the Cove Collection, featuring modern design using the company’s Resysta product. Consumers loved the featured wrapping of Resysta around the arms to show off a wood-like look and feel.

“We’ll have something for everyone when we introduce our new 2025 collections at the July market in Atlanta, including Blake, Florence, Mia, and Thurston,” says Mike Gaylord, vice president. “Florence is a traditional wicker with beautiful shaping. Blake is a casual classic once again featuring Resysta-wrapped metal. Mia is a traditional collection with an open cane weave and Thurston is a beautiful cast classic.”

Considering the positive feedback from recent shows, optimism is justified. “We had great response to our efforts to provide dealers with the opportunity to customize their program,” Gaylord says, “and good response to our addition of Sunbelievable solution-dyed acrylics.”

Agio dealers can now select their own cushion fabrics and soft décor accessories, such as pillows and soft ottomans. Additional product development with proprietary Resysta resembles molded wood and lends itself to bending and tapering elements. “It’s something that makes our product really stand out,” Gaylord says. “It’s responsibly sourced because the primary ingredients are mineral oil, salt, and rice husks. We’ll continue to do more with it moving forward.”

In addition to function and aesthetics, Resysta has two key sales benefits for retailers: 1) Resysta is a wood substitute that is far more durable than natural wood; and 2) Resysta is basically maintenance-free. “Younger, environmentally conscious consumers will discover that Agio products made with Resysta have very few equals in the outdoor marketplace.”

RATANA INTERNATIONAL LTD.

Designers at Ratana International Ltd. (Vancouver, B.C.) take pride in a range of collections, from classic to contemporary. The company stays true to its roots in bringing fresh insights to woven aesthetics and extruded aluminum forms.

“This beauty is always paired with uncompromising functionality,” says Lawrence Wong, sales director. “We approach every design by intertwining sophistication, simplicity, and comfort—elevating user experiences with the outdoor.”

Top sellers include Biltmore Padded Collection, Coconut Grove Woven Durastrap Collection, and the Milano Extruded Aluminum Collection. In 2024, the Cabo San Lucas is also gaining considerable momentum.

“We believe there is always room for improvement,” Wong says. “We travel the world seeking new forms, technology, and processes to improve every aspect of Ratana and our products. We listen to feedback from our partners and from those who use our furniture. All these factors contribute to the success of our products.”

Ratana is a multigeneration, family-run company that nurtures long-term partnerships with dealers. Following trends can be tricky, but “simple and clean” looks have worked well in addition to what Wong describes as transitional designs that harmonize with indoor furniture styles and colors.

Wong sees home renovations with BBQ island installations and poolside remodeling as continuing to drive demand for dining and seating sets. “Customers are looking for a more casual setting, and the seating collections offer many options and configurations,” he says. “Clients are also more focused on the environment, as are we, with greater attention to environmental implications and sustainability.”

The Elevation Collection from Woodard Furniture

FamilyAffair

This California retailer has established itself as the go-to place for hearth products, accessories, and exemplary customer service.

BY MAURA KELLER PHOTOGRAPHY BY BRANDY GARDEA

Being customer-driven while also providing stateof-the art hearth products has been the cornerstone of the family-owned A Better Fireplace for a quarter of a century. Owned by Scott and Lisa Voss, A Better Fireplace (Mammoth Lakes, California) is managed and run by their daughter, Shelby Cottrell, who oversees the company office, and her husband, Colin, who manages the company’s field operations.

“We started out as a chimney sweep business in the 1980s and went by the name Clean Sweep. Clients were constantly asking for something better and more efficient in their fireplaces,” says Shelby Cottrell. “Living in

TOP: A Better Fireplace owners Scott and Lisa Voss, along with their daughter, Shelby Cottrell, have made their business a family affair.

BOTTOM: Customers turn to A Better Fireplace for its stateof-the-art product offerings.

a resort town, a lot of our customers were only here for the weekend, and we would have to show them how to use their stoves. The next weekend, a whole new group of people would arrive, and we would have to show them how to use it properly.”

The company began selling new stoves and fireplaces in the 1990s, with a continuous focus of finding their client base … a better fireplace. In 1999, Scott Voss officially purchased Clean Sweep and changed the name to A Better Fireplace because he wanted to be listed first in the phone book and to also broaden the company since clients thought they only cleaned chimneys.

In the early years, the company had a small warehouse in the industrial park and you could always find Cottrell sitting at the desk working on her homework after school. “I was always admiring how hard my father worked. I always loved to watch him in action while talking with clients in the shop or on the phone,” Cottrell says. “I was in awe of his knowledge and respected his hardworking spirit so much. In 2010, we were able to purchase a large retail storefront right off Main Street in the heart of our small town. My dad worked extremely hard to bring this

business to the level that it’s at now!”

In 2017, Shelby and Colin moved back to town to help out with the family business. Fast forward seven years, Cottrell has taken over the office and has concentrated heavily on customer service, marketing, and advertising. She is extremely responsive and takes pride in always getting back to people—no phone call or email goes unnoticed. She has also elevated the company’s social media presence and is constantly coming up with clever ways to make sure the company is noticed.

“Colin is our lead technician and installer. The knowledge and expertise on fireplaces Colin has is impeccable. His attention to detail and understanding of the different fireplace components sets our team apart from the others,” Cottrell says. Scott Voss still oversees all the major projects and large custom fireplace installations. As Cottrell explains, he has the best eye for fireplace design and is the ultimate perfectionist.

“Clients gladly and patiently wait on our waitlist to have him design their fireplace,” Cottrell says. Her mom, Lisa, handles all of the billing and accounting for the company, creating pristine and organized books.

TOP: Pellet stoves and inserts are a game changer for residents and visitors when the temperature drops in Mammoth Lakes, California, where the store is located.

BOTTOM: Linear fireplaces have proven to be a must-have for many of the store’s customers.

CONTINUOUS EVOLUTION

Having been in business for 25 years, the team at A Better Fireplace recognizes the industry is constantly in a state of flux, with new technologies resulting in stateof-the-art innovations that bring fireplace technology to the next level.

“The fireplace industry is constantly evolving. Wood-burning products have come a long way and now are very efficient and clean burning with the new EPA requirements,” Cottrell says. “It’s so impressive how long the burn time is on some woodburning stoves. Pellet stoves and inserts have evolved so much too with automatic ignition systems and making it so easy and convenient on the consumer.”

A Better Fireplace is located in a resort town where many residences are owned by second-home owners who are watching over their places from afar. As a result, one huge development within the gas fireplace industry is Wi-Fi-enabled controls. “Being able to control your fireplace from hundreds of miles away has been a huge selling point for anyone with a rental income property,” Cottrell says.

Currently, A Better Fireplace’s bestselling products are pellet stoves and pellet inserts. Mammoth Lakes can get very cold and these homes are focused around primary heat. As Cottrell points out, the convenience of being able to load your pellet insert or pellet stove once a day and not have to constantly be refeeding or refueling your stove is a game changer.

HEARTH RETAILER

“You can set your desired temperature and let it run throughout the night while you stay toasty and warm,” Cottrell says. “We also sell a lot of direct vent gas fireplaces and stoves. These fireplaces have come a long way—especially because we have liquid propane up here and not natural gas. It’s very impressive how real the flames and logs look.”

Being general contractors means the team at A Better Fireplace can do everything from A to Z in fireplace remodels. Another huge trend they are seeing is consumers eager to remove the original lava rock or river rock and add a modern sleek tile or stacked stone to the façade.

“Updating the rock work and adding a TV above the fireplace are huge trends right now,” Cottrell says. “And in our area, we are finding a lot of people are more focused on safety and efficiency. We see a lot of clients wanting to get rid of their old open wood-burning fireplaces or gas log systems and install new sealed wood-burning fireplaces or sealed gas fireplaces. These sealed EPA wood fireplaces and sealed gas fireplaces have fans on them and you get a big amount of distri-

bution heat and not just radiant heat. These open fireplaces just allow the heat to go up and out the chimney and are very inefficient.”

In addition to its fireplace expertise, being general contractors helps A Better Fireplace stand out in the minds of customers. “We are an in-house demolition to finish company. We can do a complete fireplace remodel from beginning to end.

Customers really like that we are a onestop shop; they don’t have to worry about hiring multiple contractors and subcontractors to do a fireplace remodel,” Cottrell says. “We make custom wood mantels or custom steel mantels. We will install a TV above and make sure all the

wiring is run behind the wall for a clean look. We also have built custom wood storage boxes in the hearth of fireplaces for customer convenience.”

When Shelby and Colin came on board in 2017, they brought their strong marketing backgrounds with them. “One thing we instantly wanted to do was wrap our service vehicles,” Cottrell says. “We got custom vehicle wraps made and it has been huge for us. Our customers are constantly spotting us all over town. When my techs are out driving around, new clients will flag us down and ask for a business card. Or they will just take a picture of our trucks—it’s a moving billboard.”

A Better Fireplace also has a show-

The one-stop-shop atmosphere of A Better Fireplace streamlines the hearth ownership experience.

room where clients can come and feel the heat. It’s been beneficial for the company to have clients come in and see exactly what they want for their fireplace remodel, including 45 operational fireplaces and stoves showcased along with plenty of custom rock work and mantel options.

Looking ahead, the company continues to see a huge increase in linear fireplaces. Cottrell says the modern clean face continues to be a massive trend, as well as anything with advanced technology. Clients love to be able to control their fireplace from far away and from an app.

“My dad is the hardest-working man I know. He has created such a well-respected company, and I would love to see him enjoy the fruits of his labor,” Cottrell says. “I look forward to being able to allow him and my mom more time off and to be able to retire. Colin and I have been running the office and field for a while now and direct from my dad’s words… ‘It is time to pass on the torch and let the young bloods run with the wild fire I created.’”

SHOP & EAT

A huge selection of barbecue products and good food brings people together at this Chicago-area retailer.

BY KIMBERLY RODGERS PHOTOGRAPHY BY TY ACIERTO

Like many entrepreneurs, Dan Marguerite turned a passion into a living. For this Chicago-area native, his love of barbecue led him to open the Backyard Barbecue Store (Wilmette, Illinois) in 2003. Prior to starting his business, Marguerite was working as an options trader but was looking at other opportunities beyond the trading floor. “I was visiting my sister in Atlanta and stopped by to see my nephew, Brian, while he was working at a Barbecues Galore. I was hooked the minute I walked in the store and was able to convince Brian to move to Chicago and open the Backyard Barbecue with me.”

Outdoor grilling is also in Marguerite’s blood. He grew up watching his dad barbecue—who also happened to be very good friends with George Stephen, the inventor of the Weber Kettle Grill. After returning

TOP: The Backyard Barbecue Store’s 5,000-square-foot space has approximately 50 grills on display.

BOTTOM: From left: John Davenport, Charlie Leuter, Dan Marguerite, and Andy Ahlstrom.

home from Atlanta, he found a great space in the quaint downtown area of Wilmette—Marguerite’s hometown and an upscale village located in the North Shore suburbs of Chicago.

When a space across the street opened several years later, the store moved and doubled in size.

Today, the Backyard Barbecue Store’s 5,000-squarefoot shop is located on Wilmette’s main downtown thoroughfare and attracts a lot of walk-in traffic. Tree-lined cobblestone streets, stately homes, and a vibrant and thriving shopping and restaurant district

draw many residents from across northern Illinois as well as visitors from out of the area.

To say the Backyard Barbecue store offers a vast selection of all products related to outdoor grilling is an understatement. The store packs a punch with approximately 50 grills on display. Partnering with some of the top names across the industry, the store is a platinum dealer for Big Green Egg and Traeger, and a Weber alliance dealer. Other premium manufacturers the store represents include grills and smokers from Cookshack, Kalamazoo, Lynx,

TOP: The showroom’s full kitchen hosts a variety of events such as cooking classes, Friday night happy hours, Saturday lunches, and private parties.

Hestan, DCS, Twin Eagles, Modern Home Products, Napoleon, and PK.

Gas is still the biggest seller, but other fuel types such as charcoal grills and slow cookers, including Big Green Egg, PK, and the Weber Kettle, are very popular in the store’s market. Sales of pizza ovens have also exploded the past few years, and the store carries products from Ooni, Alfa, and Gozney. There is also a giant selection of rubs, spices, sauces, wood, and charcoal bringing in strong sales.

Outdoor kitchens have expanded for the Backyard Barbecue Store. In fact, the segment makes up a big part of the store’s business and continues to be strong, Marguerite says. “Over our 21 years, outdoor kitchens have always been good for us, but they definitely exploded during the pandemic when people stayed home. We live in a nice area and people want their backyards to be as inviting as the inside of their homes.”

The Backyard Barbecue Store partners with landscape designers, and construction/hardscape contractors who specialize in outdoor living to create dream kitchens for the store’s clients. “It’s a perfect fit for us both—they don’t sell grills and we don’t sell patios.” The store also carries custom outdoor kitchens from Challenger Designs, NatureKast, Danver, and Urban Bonfire.

BOTTOM: Gas is still the biggest seller, but charcoal grills and slow cookers are also very popular.

OUTDOOR GRILLING

HAPPY HOUR, LUNCH, AND MORE

The Backyard Barbecue Store is not only a retail space but also offers its in-store kitchen for special events, happy hours, Saturday lunches, cooking classes, catering, and even private parties, making the space a destination and regular meeting place for the community.

Located across from the retail area, the kitchen features a full cooking island with a range hood and seating, along with a separate long bar for more seating.

An outdoor patio, which houses four Big Green Eggs, grills from Traeger, Weber, Kalamazoo, and a couple of pizza ovens, is where the food is cooked for the weekend happy hour and lunches. “We have a lot of cooking power outside,” Marguerite says.

The regular Friday happy hour and Saturday lunches always brings in the crowds. “We have Emily who is a great chef and she is available to work a variety of days and times, and does a wonderful job leading the classes and preparing the food

for many of our regular and special events.”

The mouthwatering weekend menus will vary with happy hour offering delicious items from meat sliders and grilled chicken nachos to pimento cheese with hot links. Saturday lunches run from 11:30 to 2 (or until food runs out) with a menu offering a

variety of sandwiches including pulled pork, chopped brisket, and fried bologna. Beverages include local craft beers on tap, an array of wines, and rotating specialty cocktails. “Customers will sometimes come in to purchase a grill or some accessories on a Saturday and are pleasantly surprised they can also have lunch.”

People can sign up online for a variety of cooking classes geared toward varying levels of experience. All are very popular and sell out fast. For example, Grilling 101 helps people learn the basics of barbecuing on a charcoal or gas grill and expands to Grilling 102 and 103. There is a Big Green Egg class geared toward beginners and designed to teach the basics from learning how to smoke pork, grill chicken and salmon, sear steak, and fire pizza. Classes are taught by chef Emily, Marguerite, or local guest chefs.

Special events including collaborations with local businesses are also a big hit, such as a four-course dinner menu paired with beers from a local brewery or a bourbon dinner paired with appetizers. Beyond happy hour, lunch, and classes, the Backyard Barbecue Store is available for private events such as corporate gatherings, birthday parties, anniversary celebrations, wedding showers, and rehearsal dinners.

“We designed and built the space so we could easily host events and cooking classes, and it’s worked out very well for us. In the summer, we open the garage door and lower the screens and everyone—both men and women—love it.” For those people looking to pick up a delicious meal to serve for a party at home, the Backyard Barbecue Store also offers a catering menu of meats, seafood, and sides sold by the pound.

The Backyard Barbecue Store consistently receives stellar online reviews, and it’s easy to understand why. Customers not only find anything they want or need for a successful barbecue, but they are also greeted by friendly and knowledgeable staff. The store also provides service for any grill it sells. Opening up the store beyond retail has created excellent exposure for the business, Marguerite says. People will purchase a lot of rubs, sauces, and accessories after attending a class, especially the ones featuring the Big Green Egg. “After private parties, if people like the food, they will often buy the rub we used on the meat or come back at a later date. In some shape or another, all of this definitely leads to more business.” He adds, “There really are no other retailers in our area that do what we do.”

Sales of pizza ovens have exploded over the past few years.

Turnkey Backyards

No longer the little landscape company in Andover, Kansas, Treescapes has firmly planted itself as a local landmark.

BY SHARON SANDERS PHOTOGRAPHY BY MELISSA KELLY

Outdoor living is much more than a marketing buzzword for Treescapes (Andover, Kansas)—it’s the DNA of the business.

The forward-thinking company plans, builds, and outfits backyard spaces—from start to finish—with everything from custom pools and patios to cabanas, outdoor kitchens, fine patio furniture, and more.

“Turnkey outdoor living is what Treescapes is all about. We offer the perfect mix,” says David Martine, owner.

Experience, skill, and natural intuition has made the family-owned and -operated business thrive for the past 25 years. It started out in Andover as a modest landscape/build company with a garden center and a small selection of furniture. It has steadily evolved and grown into a full-service outdoor living sanctuary where clients can come to plan the outdoor spaces of their dreams.

Set on 4 acres, Treescapes is a local landmark that is visible from a major road in Andover. Its expansive grounds are filled with the garden center’s lush

TOP: Treescapes offers everything its clients need for luxury outdoor living.

BOTTOM: Customized furniture adds a personal touch.

plants and wandering pathways. At every turn, the seemingly endless property features pools, custom-built structures (pergolas, cabanas), water features, cozy fire pits, fireplaces, and statuary that set the stage for a tranquil and inspiring shopping experience. The visual centerpiece of the property is The Outdoor Living Center showroom. “Its walls are giant glass garage doors that we can open up or close down. It’s an airy, welcoming space that’s loaded with patio furniture, outdoor décor, and spas,” Martine says. Behind the beauty of the property and showroom lies the soul of the business—the custom landscape/pool operation that is comprised of Treescapes’ landscaping and Big Wave Pools. Over 30 experienced tradesmen work in the field every day creating beautiful spaces and custom elements for clients. The big bonus is that the company uses very few subcontractors for projects, so the planning and building process is smooth and seamless. “From the vision to the final product, we have the in-house expertise to create almost anything our clients want,” says Martine, adding that swimming pools are the anchor of the business.

The company started Big Wave Pools in the early 2000s and has quickly become the largest pool contractor in the area—doing several million dollars annually by building high-end gunite

and vinyl pools. Clients want custom designs, which means there is a different level and layer for every project. They are encouraged to choose the direction they want to go with no limits.

“When planning a project, we consider the design, flow, and how everything is going to feel and fit when it’s done. We don’t build pools surrounded by concrete; we design based on how the homeowners are going to use their space. Our design consultants discuss patio furniture from the beginning so it’s part of the build plan, not an afterthought.”

IMMERSIVE OUTDOOR EXPERIENCE

The Outdoor Living Center was added 15 plus years ago, and it elevates the image of the company in many ways. “When clients come to our offices for a backyard consultation, they typically walk by or through our impressive showroom first,” Martine says. While they are waiting, they spend time browsing all the merchandise they can put in their outdoor space once it is done. Clients get excited at the possibilities before the

TOP: Sally Martin and David Martine

BOTTOM: The right furniture and accessories bring a custom Treescapes project to life.

SHOWROOM SHOWCASE

project even starts when they see outdoor products and furniture that includes designs from Summerset Casual, Ebel, Lane Venture, Telescope Casual, NorthCape, Tropitone, Lloyd Flanders, and more.

“They’re investing so much in their pool and landscaping that the last thing they want to do is skimp on patio furniture,” he says. “When we are working on a project, I’m constantly using everything around me as an example. We offer turnkey outdoor living that’s personal.”

Taking advantage of its staff’s expertise, the company designs and builds all of its own displays. Every year, a new outdoor structure is added—from pergolas and cabanas to custom outdoor kitchens or fire features—to keep things fresh and interesting. The network of pathways that weave throughout the property are made of either stamped concrete, pavers, polished concrete, travertine, or marble so clients can see how the applications will look for their projects. “It’s a luxury that they can view all of their options in one spot. It’s like we have a lawn and garden show open 365 days out of the year.”

Treescapes is well known and respected in its local market, and client referrals are its best source of new business. Local TV advertising and a growing focus on internet searches and social media are the core of its marketing mix. “We want to drive people to the idea of outdoor living. Our goal is to just keep our name in front of the public and give them a reason to come in. We will

impress them with our wow factor when they get here.”

Martine says that the company’s biggest patio furniture competitor is the internet. “Our challenge is how to capture the client that comes into our store to test drive a product they saw online,” he explains. “Our property is very visual, which is absolutely to our advantage. We also have a lot of inventory. During the season, we will have upwards of 100 sets of patio furniture outside and inside on display. Shoppers can sit in something and take it home the same day if they want to because we stock so deep—we turn around in-stock furniture quickly. The ability to display the product is huge and that is what has made this business very successful.”

same price or less when factoring in delivery and installation costs. “The point that they can see with their own eyes that our prices are competitive goes a long way.”

The sales team also takes advantage of the internet as a sales tool. Using a 48” touchscreen monitor on the sales floor, they will pull up patio furniture websites (with shoppers by their side) to show them that The Outdoor Living Center sells the same furniture for the

Moving into 2025 and beyond, the company plans to continue diversifying and making decisions that elevate the overall experience for its clients. “We are no longer the little landscape company in Andover, Kansas,” Martine says, looking to the possibilities of the future. “We are a general contractor, design firm, and a retail store all rolled into one. Our staff has grown and bonded together for many years. We understand each other and know what works. The fact that we can turnkey an entire project for our clients is gold.”

Nothing beats the warmth and charm of fire.

To Infinity AND BEYOND

Ortal continues to innovate in product development as it enters the electric fireplace market.

BY SHARON SANDERS

PUSHING THE LIMITS IS WHAT ORTAL DOES—WITHOUT EXCEPTION. The Europeanborn hearth manufacturer (Columbus, Ohio) has risen as a leading force in the North American hearth industry over the past decade with its passion for world-class innovation. From exclusive technology to distinctive design and uncompromising quality, it has secured its place with specialty retailers as a trusted partner for the luxury hearth customer. Patio & Hearth Products Report spent some time with Gina Almaguer, director of marketing, to get a glimpse into the world of Ortal and its vision for the future.

Who is Ortal?

Almaguer: Ortal has been a leader in luxury hearth for over 30 years. We started out as a European company, and 10 years ago became the first manufacturer to introduce frameless linear fireplace design to the North American market. All of our products are manufactured in our high-tech facility in Israel to the highest standards. Ortal’s mission is to challenge the industry limits and deliver distinctive luxury fireplace products and service. We always aim to expand the boundaries with our fireplaces, but we also prioritize service and partnerships with dealers. Luxury, innovation, and world-class service is our ethos.

What put the brand on the map?

Almaguer: Our first major identifier was our frameless linear fireplaces. We introduced these weird, artsy fireplaces in a world of traditional masonry wood-burning units—now it’s become normal. Since then, Ortal has continued to make many innovative contributions to industry, the most recent being our Wilderness Collection. It is our patented version of flamethrough-log technology that uses a log as the gas burner. People love it because it offers the efficiency of a direct-vent gas fireplace, yet it looks like a real wood fire. We now offer it as an option in almost our entire line.

We have three different log types on the market with more coming this year. Even before that, we brought our version of cool-wall technology to the market so homeowners could put combustible materials close to their fireplaces. Unlike our competitors, our passive system enables the free flow of cool air between a fireplace and its surrounding walls without noisy fans or blowers. It’s an innovation that really sets our products apart.

Why do dealers like to carry Ortal on their showroom floors?

Almaguer: Ortal is limitless and flexible in the ways its fireplaces can be designed, how many products it offers, and the options that are available to dealers. Right now, we have over 300 standard models, and offer custom options without the custom price. We see fireplaces as artwork, which means restriction is one of our biggest enemies. Many personal memories are created in front of a fireplace, so it should have a personal touch and mean something. Our

TOP: Wall Mounted Oval 120

BOTTOM: Holographic Electric Front Facing 60”

goal is to offer everything our dealers need to say yes to their customers, no matter what the request may be.

Who are your customers?

Almaguer: We are a luxury brand, so we cater to high-end customers who expect quality and uniqueness in their hearth products. Over the past few years, our biggest growing customer segment has been design professionals and architects. We have an A&D department dedicated to partnering with architects and designers, as well as custom homebuilders. We are not sales people to this segment, but rather here to support and educate them about hearth products in general.

The industry as a whole has evolved so quickly, even in the past five years, so there is much they need to know. We offer Lunch and Learns, as well as complimentary white-glove project coordination from start to finish. As part of the service, our consultants literally read and red line architectural drawings to help them specify our products into their projects. Our consulting services include product research and specification assistance, drawing review, and installation support.

What is the latest news from Ortal?

Almaguer: Our biggest news is that we entered the electric fireplace space this year. As a gas manufacturer, it is an exciting step. We debuted our first unit, an electric holographic fireplace, at the HPBExpo in February.

It will be available to order in July. We’ve also locked in a partnership with the British company Evonic Fires, which specializes in electric fireplaces. We are now the exclusive North American distributor of the company’s Evonic E-lectra series.

In other news, we have opened our first-ever design center in Columbus, Ohio, featuring over 30 of our top fireplaces. It’s a beautiful luxury showroom that is open to the public as a convenience for our dealers and design professionals. We hold regular events there, and it is continuing to grow this year as well.

What are you most excited about for 2024?

Almaguer: For sure, it’s our new electric holographic fireplace and our partnership with Evonic Fires. This is a new market for Ortal, but it is in such high demand that we are seeing many key markets change. In the past, electric units were marginalized as the lava lamp of fireplaces—Ortal has elevated its version to the next level. We are not in the business of doing something that has been done before, so our goal was to challenge the limits of the electric fireplace. We were able to do that with our holographic technology that is a video of a real flame projected onto realistic logs.

Homeowners are getting a sustainable solution with the familiarity of fire. It’s also worth noting that we’ve launched our first-ever line of gas inserts. We are excited to offer this as an option to our dealers and plan to offer

more sizes and media over the coming years.

In your opinion, what does the future hold for the hearth industry?

Almaguer: It can vary depending on the market, but as a whole, I noticed and experienced a renewed spirit and sense of excitement at the recent HPBExpo. For a long time, the industry has been stale in many ways—so it’s refreshing. Now that we are seeing more innovation, new technology and designs, the industry is buzzing again. Also, many of the mom-and-pop specialty retail stores and manufacturers are getting younger ownership, so we are seeing more emphasis from our retailers on marketing, as well as more smart technology, controls, and apps from manufacturers. The future is looking brighter than ever for the hearth industry as a whole.

What is the vision for Ortal in the next few years?

Almaguer: Ortal is definitely prioritizing technology. Innovation is at our core, so not only are we being creative with the designs of our fireplaces, but the types of fireplaces as well. We are going to focus on incorporating software and technology into our products so it’s easier for retailers to sell and service our fireplaces. We are also creating smart solutions for consumers so it’s effortless for them to operate their fireplaces. Expect to see much more from Ortal over the next six months to a year as we are expanding our reach beyond gas fireplaces.

OW Lee Preps New Collection for Casual Market Debut

COMFORT, TX - OW LEE

HAS BEEN BUSY OF LATE

as it prepares to introduce a new transitional collection called Arc. Attendees at Casual Market Atlanta (July 15-18, 2024) will get the first glimpse of the full line collection, which includes OW Lee’s signature comfortable deep seating pieces, dining, counter and bar height dining chairs, and a chaise lounge.

“We have also been working on a new table/ hearth top introduction that trends rustic or contemporary,” reveals Terri Rogers, CEO. “In addition to those two brand-new introductions, as our production line matures, we are bringing back multiple pieces that were suspended in 2022. Simple lines that can trend either contemporary or rustic, without compromising comfort or quality, has worked best for us.”

While some things are new, OW Lee’s quick ship program is still in place and designed to quench the immediate needs of some consumers—while enticing others to make the collection their own by changing fabrics, finishes, or tile tops. The idea is to allow the retailer quick turns with limited stock and customize as desired—while using minimal cash flow and warehouse space.

OW Lee continues to welcome designers and will work in concert with dealers. Rogers explains: “If a dealer is working with a designer on an OW Lee project, we encourage the retailer to share the details with us so that we can support the dealer. We are happy to send frame, fabric, and top samples directly to designers or clients.

“Excellent and expedient customer service, and knowledge of outdoor materials is what designers are looking to find for clients,” Rogers continues. “We feel that retailers are the experts in providing that service. We encourage all retail dealers to embrace and market to the design trade, because if you treat them right, you will have a customer for life.”

For dealers, attracting those customers often depends on proper use of the showroom. Rogers urges dealers to help make shopping for outdoor fur-

niture and accessories a fun experience. One idea is to set up family-friendly games, TVs on with sports, refreshments, and special deals. Offer in-home appointments to make sure customers can buy from the dealer online if that is their preference.

“Many times a customer will buy additional items to complement what they have already purchased from a dealer, but they don’t feel like going through the in-store sales experience,” Rogers adds. “Don’t let them go to some online company that does not have the expertise. Make it easy and available for customers to purchase outdoor products online. Lastly, use social media to promote yourself. Partner with suppliers to provide content. It’s cheap, easy and effective. There is so much more a specialty retailer can provide to a consumer that online retailers or big box retail stores cannot.”

Pasadera Seating

Monterra Seating

Fantastic Fabrics

By seamlessly blending beauty, durability, and functionality into its products, Phifer offers residential and commercial markets a host of options.

BY DANA ROBINSON

HOMEOWNERS AND COMMERCIAL SPACE DESIGNERS OFTEN STRIVE TO CREATE OUTDOOR SPACES THAT FEEL CLEAN, LUXURIOUS, AND INVITING.

The colors and patterns that are chosen to outfit the furniture that’s selected in those spaces can often be the key to creating the desired look and feel. But you can’t get there by strapping poorquality fabrics that rip, tear, and fade over flimsy patio furniture. Phifer has been striving to help its customers relieve these design issues by providing top-of-the-line outdoor furniture fabrics that seamlessly blend beauty, durability, and functionality.

The company began offering woven aluminum insect screening to its customers in 1952 to help customers keep pests where they belong—outside! Over the years, the organization grew to create and maintain its position as the world’s largest producer of fiberglass and aluminum screening.

The company’s weaving expertise, which has flourished over the last several decades, has allowed it to expand into a variety of markets with new and innovative woven fabrics. This includes designed fabrics for outdoor furniture and umbrellas that offer intricately woven textiles in dobbies, wickers, stripes, blends, and jacquards that reflect the latest fashion trends. Phifer also offers a large line of interior (SheerWeave) and exterior sun control products (SunTex), which reduce the sun’s heat and glare while maintaining visibility.

To maintain its position as an organization that keeps up with the latest trends and customer demands, Phifer just announced its new stock line selections for the 2024-2026 line. “All 34 fabrics are in stock and our new stock line binders will be available this summer,” says Hugo Benitez, national sales manager. “The fabrics represent a modern vintage aesthetic that draws inspiration from the past with a clear and subtle update to color, pattern, and texture.”

He notes that after a decade of gray-influenced hues, the company is welcoming in a warmer color palette that is connected to Phifer by history and nature. Mid-tones of aqua and

apricot contrast against warm creamy neutrals and give consumers an uplifting sense of security and adventure. Rich jewel tones and classic woven textures promote the return of timeless style with true personality.

NEW COLLECTIONS

The company’s two newest collections are the Phifertex Cushion Collection and Phifertex Matte Collection. “The Cushion Collection features a more pliable and softer fabric that’s ideal for cushions and umbrellas,” Benitez says. “We accomplish this by utilizing a smaller or micro denier yarn than what is normally used in our sling fabrics. We also add less heat on these fabrics as they go through our sealing ovens. These fabrics are not only stylish, but are also durable (they won’t rip, fade or snag) and weather resistant.”

The fabrics are available in a variety of warm grays and light neutral colors and patterns, including Indigo Cushion Stripe, Onyx Cushion Stripe, Antique Beige Cushion, Cast Coral Cushion, and Glacier Cushion. “The Matte Collection is unique to the outdoor furniture industry in that we are creating woven

fabrics with a low sheen matte vinyl,” Benitez says. “These six fabrics add a completely new design option for slings with their chic finish. The fabric is ideal for both commercial and residential applications.”

When introducing new fabric collections, Phifer mainly considers how the products perform in terms of durability and resistance to environmental factors (UV, heat resistance, etc. …) and the visual appeal of the fabric in terms of color, pattern, texture, and designs. “These considerations are important in ensuring the fabric meets or exceeds industry standards,

continued on page 94

TOP LEFT: Phifertex Plus 2024 Stock Addition Lansing Denim

TOP RIGHT: Phifertex Resort Collection Stripe Kona Playa and Phifertex Plus Snappy

BOTTOM: Phifertex Cushion Collection 2024 Stock Addition ZJX Onyx Cushion Stripe

Sit back and relax.

Phifertex® Cushion fabrics have comfort and durability covered.

New Phifertex Cushion is the perfect compromise between durability and comfort. Made to withstand spills, weather and more, this collection is unique because of its pliability making it perfect for outdoor cushions. Infused with Microban® antimicrobial protection, these fabrics are easy to maintain and clean.

Phifertex® Cushion is now available in eight colors and two new stripe patterns.

Always Advancing

With innovation as its driving force, ICC-RSF has escalated its production capabilities to enhance its value proposition. BY MAURA KELLER

SAINT-JEROME, QUEBEC, IS HOME TO THE INDUSTRIAL CHIMNEY COMPANY

(ICC), a company celebrated both in Canada and the U.S. for manufacturing high-quality residential and industrial fireplace venting products. Founded in 1991, ICC continues to experience noteworthy growth in its product lines, thanks to the company’s goal to bring state-of-the-art solutions to commercial and residential consumers.

Throughout ICC’s longstanding history, innovation has been the driving force for the company’s success. Embracing the idea of continuous improvement, ICC has worked diligently to further advance its production capabilities by investing over $6 million on new equipment in the last three years.

“Much of the equipment is designed to help with automation,” says Dan Bonar, vice president, residential.

“One of the biggest challenges of the past few years has been staffing, and this has been driving where we focus our investments. Our latest machines improve the overall quality of our products and the speed with which they’re built.”

As such, ICC’s recent equipment purchases were not made in an attempt to supply everyone with everything at the peak of the market.

it’s hot enough to do so,” Bonar explains. “It’s a fantastic feature that self-adjusts to every fire. If you’re having a hard time lighting a fire, it won’t engage until it’s hot. If you have dry wood and make a hot, fast fire, it will engage sooner.”

Although sales have been high in the past few years, thanks in part to the pandemic’s impact on consumers’ interest to invest in their home environments, Bonar says the company has projected an eventual return to a normal level of demand.

TOP: Despite its compact size, ICC-RSF’s Focus 3600 offers a large viewing space and generates an impressive amount of heat. In addition, its high efficiency makes it ideal for retrofits and new installations.

MIDDLE: As ICC-RSF’s most popular fireplace, the Opel 2 yields low emissions and high efficiency.

BOTTOM: Specifically engineered for wood-burning stoves, fireplaces, and residential furnaces, the EXCEL chimney is certified for use on appliances that burn wood, oil, coal, gas, and charcoal.

“We forecast long-term growth rather than explosive temporary sales. With this in mind, we’re in excellent shape right now,” Bonar says. “We have enough capacity to supply everything that is on order, and not so much excess capacity that it creates a financial strain.”

Two product avenues that have been much celebrated throughout the hearth industry is ICC’s RSF and Renaissance fireplaces. One facet that makes the RSF fireplaces stand out is RSF’s Bi-metallic Air Control System, which is designed to simplify the control of the fire. As Bonar explains, hearth customers will frequently let their fireplace burn much faster and hotter than necessary (and the opposite is true, too). In addition, some customers simply leave the draft control open at all times, which can be hard on the appliance as it reduces efficiency and wastes fuel.

But RSF’s Bi-metallic Air Control System helps eliminate these issues. “As the bi-metallic air control heats up, it gradually reduces the amount of air entering the fireplace. This way, even if the customer completely ignores their fire, it will slow down when

Because of consumers’ incredible interest in this feature, ICC has included the Bi-metallic Air Control in some of the company’s fireplaces that are certified as single burn rate. “Most single burn rate appliances aren’t particularly good heaters. They don’t have any adjustment in the air flow, so they can be hard to light because the air is restricted from the get-go,” Bonar says. “Then, once they’re hot, they burn too quickly. The Bi-metallic Air Control solves these problems.”

Quite simply, it provides the air required to easily light a fire, then slows down the rate of burn to an efficient level once it’s hot. It resolves the issue of customers leaving their air controls open all the time, as well as for those customers who shut it down too early. “It’s one of our most sought-after features,” Bonar says.

In addition to the consumers’ continuous interest in ICC’s fireplace product lines, the company also boasts a wealth of venting products that set them apart from the competition.

ICC’s bestselling venting products are EXCEL Chimney and ULTRABlack double wall stove pipe. As Bonar points out, these products are the bread and butter of what they do at ICC. “In terms of benefits, we try not to only focus on the benefit to the consumer, but to the installer as well. Our products are designed with a focus on the importance of easy installation.” In fact, being a “partner in progress” with dealers is the backbone of ICC’s success. The team recognizes that if the system is easy to install, then their

continued on page 94

DesignDriven

Bernhardt Exteriors offers stylish and quality collections with an upscale flair that enhances any retailer’s showroom. BY LARRY THOMAS

AS A RELATIVE NEWCOMER TO THE OUTDOOR FURNITURE CATEGORY,

Bernhardt Exteriors has shied away from flashy product launches and multimillion-dollar marketing campaigns, choosing to let its design-driven merchandise do most of the talking. And lately, the lineup has been speaking volumes to increasing numbers of furniture stores, specialty stores, and interior designers who appreciate the eclectic looks and comfort it delivers.

The below-the-radar days have clearly ended.

“We had been looking to move into outdoor for many, many years … but we wanted to add something to the market that wasn’t a ‘me too’ product,” says Steve Pilgrim, president of Bernhardt Residential, the Bernhardt Furniture unit that includes the outdoor brand. “We wanted to make exciting designs a consumer would want to shop and own, and until we could figure out how to do it our way, we weren’t in the market.”

Bernhardt Exteriors was successfully launched at the High Point Market in October 2019, but less than six months later, the pandemic turned the home furnishings business upside down and the line quickly sold out, leaving the company with little excess capacity even as demand soared.

As a result, Pilgrim says the company put the brakes on product introductions and opted not to

be an exhibitor at the Casual Market, which was then winding down its decades-long run at Chicago’s Merchandise Mart.

But its absence from outdoor furniture trade shows ended last July when the company opened a temporary showroom at the revamped Casual Market in Atlanta. “We had a fantastic launch and got a lot of great feedback,” Pilgrim says. “It really spurred a lot of growth in patio stores.”

In fact, he notes that specialty stores now represent the fastest growing retail channel for Bernhardt Exteriors. “(Prior to July), they didn’t know the Bernhardt brand that well,” Pilgrim says. “And a lot of people were looking for confirmation that we were in the category to stay.”

But once they were convinced of Bernhardt’s commitment to the category, the product placements began rolling in. “Once they finally saw it and had a chance

to touch it and sit on the furniture … people told us it was better than they expected. And that has really propelled our growth in that channel,” Pilgrim adds.

He points out, however, that the recent growth with specialty stores has not come at the expense of two other key distribution channels—interior designers and traditional furniture stores. “We remain a big, big supplier to the design trade … and we’re still expanding with the retail customers we were serving before we launched outdoor,” Pilgrim says. “And we’re also adding retailers who were not carrying our (indoor furniture) line before. We’re bringing a new consumer through their door, which is great for us and great for the retailer.”

The current lineup, which is priced in the upper-middle portion of the market and continued on page 96

TOP: The Madura Collection features a round dining table and elegant cushioned chairs.

MIDDLE: The Wailea sectional can be the centerpiece of any outdoor gathering place.

BOTTOM: The Bali daybed features a modern twist to the classic rope design.

Impeccable Craftmanship

After two decades, A&L Furniture continues to handcraft high-quality, one-of-a-kind furniture that is delivered quickly across the country. BY CHERISE FORNO

STARTING IN A GARAGE IN

2003, A&L

FURNITURE

(Rebersburg, Pennsylvania) now operates out of eight shops handcrafting beautiful, high-quality indoor and outdoor furniture, and a variety of outdoor décor that is delivered across the United States.

Amos Yoder, along with his father, Mahlon Yoder, saw a need for different categories of furniture in the market. “We started building furniture out of the garage and built different prototypes,” Amos Yoder says. Amos’ wife Lydia—the “L” from the company’s name to accompany the “A” from Amos—also worked for years to grow the company.

The family started making poly furniture but decided that the market wasn’t quite ready for it, so they stuck with building tried-and-true wood furniture. “In 2013, we again started building poly furniture and have been doing it since,” Yoder says.

POLY PRODUCTS

pink, lime green, and Aruba blue. This shape is also available in smaller sets and folding tables.

staple for us for about 15 years.”

A&L has stayed on top of trends such as the market shifts from poly furniture to a more traditional wood aesthetic. The company’s products are always in demand because A&L Furniture is committed to constructing gorgeous furniture that has a reputation for being built with high-quality materials and craftsmanship.

QUALITY IS KEY

Poly, which is comprised of recycled HDPE plastics that is maintenancefree and all-weather, is a large category for the company. Its offerings include picnic tables, Adirondack chairs, lighthouses, and a complete Royal Lifestyle six-piece furniture set. “Dining is a very strong category for us,” Yoder says.

The 8’ Surfboard-Shaped Poly Bar Table set is unique and eye-catching, and it’s available in hundreds of color combinations with primary and secondary color options in everything from coastal gray and ivory to vibrant

A 50” Poly Deep Seat Porch Swing offers expansive, comfortable seating. Its sturdy, handmade poly construction is complete with hardware that consists of marine-grade 316 stainless steel and is available in many colors.

Hanging daybeds such as the VersaLoft Full Mission Hanging Daybed or Twin Homestead Hanging Bed are flagship products for A&L Furniture. The creative and romantic product is made from knot-free yellow pine and grown in sustainable forests in Georgia. It’s also available in many colors or stains. “Hanging daybeds are our signature product,” Yoder says. “They’ve been a

Its furniture is handmade by Amish craftsmen, which means power tools are used, but automated manufacturing machines are never used. Its build-to-order products are made from raw materials like wood such as pine and hickory or high-quality poly lumber. Its Heirloom Quality Furniture pieces are built from hardwoods such as oak and hickory.

The ability to consistently build quality furniture, while being flexible to market demands, helped the company during the years COVID-19 affected the industry.

“We doubled our sales those years and had to double up our staff, so it was all hands on deck just building furniture as fast as we could,” Yoder says. “Typically, our lead times are around two weeks and through COVID we were—at the longest—six to eight weeks. We felt we survived pretty well. The biggest challenge was the lumber supply at the time.”

The company was able to meet the increasing demand by raising their num-

TOP LEFT: The Timberland Collection offers customers a traditional rustic look.

TOP RIGHT: A&L Furniture handcrafts all of its furniture, including this antique mahogany dining set.

BOTTOM: The Twin Homestead Hanging Daybed with Ropes is one of A&L Furniture’s most popular products.

ber of employees from about 25 to 50, maintaining their high-quality standards, and making communication with their dealers and stores a priority that they continue today.

“We did have some back-ordered items, and we notified our dealers, so it didn’t really cause a lot of problems. Communication was so essential at that time, and it still is.” Yoder says, “I feel like there’s still a lot of opportunities in outdoor furniture because you can build a company that has good customer service and stand behind the product, and that’s very key in building those relationships with stores.”

As the market stabilized and sales settled down to more average levels, A&L returned to its pre-COVID staff size at its shops in Pennsylvania. This flexibility helps them stay at the forefront of the industry with their product lines. For example, Yoder says Adirondack chairs used to be the most in-demand piece of furniture, but that has shifted. As the popularity of products fluctuate, certain categories remain consistent.

“During the pandemic time period, it was a really great time for poly, but we’re seeing a trend of people shifting back toward wood such as cedar, or locust wood with live edges is a growing category for us,” Yoder says.

A&L’s Blue Mountain Collection, which is handmade with locust wood with live edges, offers products that deliver that desired rustic feel with a finished look. The collection’s Autumnwood Tables with Wildwood Benches is durable with its rot-resistant locust wood construction. Its live edges provide character and make each piece a one-of-a-kind creation. As with the company’s other pieces, all the staining options use Natural-Kote soy-based stain that is eco-friendly.

The Timberland Collection offers a classic look that is very popular. The wood pieces such as the Timberland Glider Chair or Timberland Swing are available unfinished or in a cedar, mushroom, or natural stain.

SHIPPED QUICKLY

Whether A&L craftsmen are building lawn ornaments, arbors, or heirloom furniture, they take great care at every level of the process, including shipping and customer service. All the products are shipped in a timely manner. “Our most unique thing is that we can have an order for a piece of furniture, pack that piece of furniture into a box and within five business days it can be

delivered to any U.S. address damage free—that’s our guarantee,” Yoder says.

The company takes pride in having its furniture arrive anywhere in the country in perfect condition. “A customer only buys the product once,” he says. “We try to make it as easy as possible, so it’s really our strength.”

With developing new products, A&L

takes feedback from its stores and dealers, and takes time for a thorough design and trial period to ensure the quality of the product. “A new product can take up to a year for it to be researched and developed and actually put into use to make sure there’s no weak spots or flaws in the product design,” Yoder says. “It’s a collaboration of a lot of people.”

After operating for more than two decades, A&L Furniture has clear goals for the year ahead. “We’re looking at 10% growth this year as one of our goals,” Yoder says. “We are also going to be branding the different products lines as specific brands and really helping stores promote brands and try to offer brand support.”

OUR GUARANTEE

A&L Furniture guarantees qualitydamage-free product drop-shipped to your customer or delivered to your store!

HASSLE FREE

You can focus on what you do best. We take care of the rest to keep your customers happy.

MADE IN USA

A&L Furniture is built with quality materials and expert craftsmanship.

NO MINIMUM ORDERS!

ModernVenting

Providing high quality and practical venting solutions with value is at the core of Duravent Group’s business model. BY

DANA ROBINSON

KEEPING

WARM

HAS

NEVER

BEEN AN EASY FEAT.

To stay safe and comfortable, the appliances that heat our water, food, and the chilly spaces in our homes can’t merely be plugged in and switched to the “on” position. The heat has to be properly directed and controlled in order to preserve the life of the appliance as well as our health.

Duravent Group, which was created in 2021 when DuraVent acquired Hart & Cooley, a leader in HVAC for over a century, has been dedicated to helping people keep their homes and businesses warm and safe. The Detroit-based company is the recognized global climate technology leader in the venting, filtration, and air control industry with nearly 2,500 employees, 13 distinct brands, and 14 manufacturing and distribution facilities across

Canada, Mexico, and the United States.

“Modern venting and HVAC systems have deep historical roots, stretching back to the 1700s and 1800s,” says Scott Schindlbeck, executive vice president.

“The challenge of heating our homes and buildings has persisted through the centuries, leading to the formation of companies dedicated to solving the complexities of moving exhaust gases, transferring heat, and keeping the process safe.”

He notes that local companies sprouted nationwide, addressing diverse customer needs and fostering regional loyalty. “Venting solutions, initially regional, explain the enduring regional brand loyalty among the areas we serve,” he says. Over time, the HVAC industry evolved, supporting fewer key players.

THE DURAVENT GROUP STORY

The story of Duravent Group intertwines with five major companies within the broader North American industry: Selkirk, Hart & Cooley, Milcor, Security Chimneys, and DuraVent. “These core companies acquired other entities over their 120+ years of existence, and these acquisitions birthed additional brands that found a place under the umbrellas of the core five companies. Fate, acquisitions, syn-

ergy, and private equity played roles in the merging of these entities, leading from five to three, then to two, and ultimately forming one cohesive unit,” Schindlbeck says.

He notes that the company’s evolution mirrors the industry’s dynamic nature.

“We have continuously reacted and adapted to changes in technology, customer preferences, and safety standards,” he says.

“This journey is not just ours; it’s a part of a broader story that unites these companies under a common vision.”

Duravent Group’s products have been meticulously designed to ensure optimal airflow, and the company offers parts to fit a variety of appliances—everything from tank/tankless water heaters, and residential and commercial boilers to freestanding stoves, oil furnaces, and residential and commercial pizza ovens.

For the hearth marketplace, Duravent Group has unveiled five new products/ product lines for 2024: DIKAPT AntiDowndraft Chimney Cap, Ultimate Stovepipe, Ultimate Plus Chimney, DuraTech Support Boxes & Pass-Through Radiation Shield, and Plenums & Louvers.

A majority of Duravent Group sales are in North America; however, the hearth products are sold worldwide through the company’s international network of distributors and representatives.

Schindlbeck notes that while Duravent Group products are popular throughout all geographic regions, codes and standards in individual countries, along with specific requirements in local areas of jurisdiction that require a specific approval or installation method/technique, strongly influence the popularity of certain products in different regions.

“Additional influences can involve a preference for a specific brand or style of venting solution that is used (double-wall vs. single-wall), which type of fuel that is used (material type required), and regulations on appliance efficiency or outright bans on or restrictions on specific fuel supply (natural gas, propane, wood),” he says.

He also notes that aesthetics have become much more important—both inside and outside of a house or building

TOP: Louver Fireplace

BOTTOM:

exhaust,” Schindlbeck says. “This change can have an impact on the size of venting required, as well as control mechanisms to enhance the performance of any particular appliance.”

LOOKING TO THE FUTURE

With such a long history of success and product innovation, there are, of course, more new product releases coming to the Duravent Group line in the future. “The

TOP: Ultimate StovePipe

BOTTOM: Dikapt Anti-Downdraft Wind-King

The Customer Experience Team has also been consolidated into a unified entity, and the newly revamped support framework will work to further optimize service. Another notable change is the creation of the Order Management Team. This dedicated group is designed to

Superior Stainless Steel inner and outerfor exceptional strength and corrosion resistance

Standard Option:

304 Stainless Steel Inner

Satin Finish 430 Stainless Steel Outer Premium 6” Option:

316 Stainless Steel Inner

Satin Finish 304 Stainless Steel Outer

Continuous-Welded outer and inner seams seal, protect and create a sleek, smooth, professional appearance

Latch-Type Locking Band: The robust design of the UltimatePlus joint-securing system integrates a professional-grade, no tool, latch-type locking band for a quick, solid and secure installation every time! No tools required!

6"-8" All-Fuel Chimney

Professional grade, built to perform! No supplemental shielding required. Sleek - Smooth - Clean Look

UltimatePlusTM offers the latest technology for hearth professionals. Factory-built design with superior performance, durability and safety

For more information, please scan a QR code or contact your Sales Representative!

European STYLE

ITALIAN OUTDOOR FURNITURE MANUFACTURER EMU HAS BEEN BRINGING REFINED EUROPEAN

STYLE to the casual segment for over 70 years, offering its high-end products in North America through its domestic distributor, emuamericas, for just over 25 years.

Renowned globally for quality furniture built with expert craftsmanship and innovation in a modern aesthetic, EMU collections feature clean, sleek lines that create a sophisticated yet uncomplicated look to the outdoor space.

“The products we offer to the market are ideal for the outdoor segment as they represent a strong Italian design, tradition, quality, and comfort,” says Katarina Triska, executive manager at emuamericas (Wheat Ridge, Colorado).

“In addition, we offer great stock accessibility in the U.S.” A wide variety of EMU products offer the utmost functionality, durability, and comfort.

Contemporary in design, EMU furniture fits seamlessly in a range of architectural styles, enabling homeowners to create their own Italian garden in any outdoor space. EMU offers a range of furniture options available to fit any need—from seating, dining, and lounge options to outdoor accessories. Moreover, many pieces have become true classics in outdoor furniture. “EMU designs have always been trendsetting,” Triska says.

She notes, for example, the iconic Rio chair originally

TOP: Rio/Plus 4 nine-piece extension table and stackable chairs

MIDDLE: Lyze dining table and stackable chairs

Emuamericas brings classic Italian design to homes across North America.

BY KIMBERLY RODGERS

introduced in 1970 and marking its 50th anniversary in 2020 as a full outdoor seating series. The Rio R50 collection features a side chair, armchair, lounge chair, rocker, stool, and coffee table. The light yet sturdy collection features a slim design, suitable for any outdoor space, including condominium and townhome balconies and patios. Another iconic design, the Ronda chair, was introduced in the 1990s and has sold over 2 million pieces.

“You can drive around any U.S. city today and spot either one of these in a yard. EMU has always been at the forefront of this trend. It is in its DNA and will continue to be as we move forward,” says Triska, adding, “This is why our motto is, ‘it’s in to be out.’”

Currently, the biggest sellers continue to be the true representation of EMU. This includes the ever-popular Ronda 2.0—first created in 1997 and redesigned in 2022. The innovative one-piece design for the seat and back follows the curves of the body to amplify support and comfort. A newly designed mesh makes this collection practical and strong, yet lightweight enough to stack. This collection consists of a sidechair, armchair, and barstool. Other popular seating items include Mom, Darwin, Arc en ciel, and Rio R50.

table. Each provide several different-size options to create a perfect fit for any patio. For high-end projects, the Round, Ivy, and Re-Trouvé are the most sought-after collections.

In 2024, EMU is reintroducing the Code chair, a redesign from the 1980s that offers

BOTTOM: Arc en Ciel bistro set continued on page 96

Several table options are available, such as the popular Cambi, Kiss, Nova, and Plus4 extension

iAn emu icon is back to celebrate its 50th anniversary. The reinvented Rio R50 essential style is timeless. The ergonomic mesh creates the perfect balance between comfort and aesthetics. Suitable for indoor and outdoor spaces, this collection includes dining chairs, lounger, stool, rocking chair and coffee table.

70 years of manufacturing experience in outdoor furniture.

“Made in Italy” at its best.

Rio R50 Collection by Gargano/Cristell

WHAT’S NEW

Ronda 2.0

It is a challenge to redesign perfection. Nonetheless, Italian designers have taken the original Ronda, created in 1997, and perfected it to the Ronda 2.0. The innovative one-piece design for the seat and back follows the curves of the body to amplify support and comfort. A newly designed mesh makes this collection practical and strong, yet lightweight enough to stack. Made using the same patented e-coated steel process as the original, Ronda 2.0 is durable and perfect for any patio. This collection consists of a sidechair, armchair, and barstool. Contact: (800) 726-0368 or us.info@emuliving.com Circle Reader Service No. 101

E-FX 1800 Electric Fireplace

With a viewable opening of 72” long, this impressive electric fireplace is a notable accent to any space. Despite its length, this model can fit into more places than its gas equivalent. Without the need for venting, this model means you can still have your dream fireplace installed. Available in single-sided, three-sided, and corner configurations. Contact: (781) 324-8383 or www.europeanhome.com.

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Louisiana Grills Founders Series Premier 800

The Founders Series Premier 800 by Louisiana Grills is a distinguished grilling machine designed to raise the standard of your backyard culinary experience, beautifully combining the legacy of pellet grilling with the technology of today. The digital controller allows for temperature consistency from 180° to 600°F, while the 22-inch barrel and 29-pound hopper capacity are ready to take on any cooking task, no matter the size. Contact: (877) 303-3134 or www.dansons.com

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Tahoe Sofa

The Tahoe sofa is part of a deep-seating collection that invites you to relax, be comfortable, and have fun with people you love in surroundings that are stylish and functional. Made of large all-aluminum construction featuring a mov-

able FSC-certified teak wood arm. This movable arm allows you to make different seating configurations while allowing the teak arm to be used as a table. This sofa features upholstered all-weather fabric seat cushions, and a large aluminum extrusion frame is available in a powder-coat carbon gray finish. Contact: (833) 318-3828 or www.modeliving.com

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6 Hot Products To Sell Now

Neo 1.6 LE2 Wood Stove

This latest innovation from Pacific Energy is designed to transform the heating of medium spaces. Building on the bold design and high efficiency of its predecessor, the Neo 1.6 LE2 features the same solid steel construction, floating firebox, and stainless steel baffle, now enhanced with cutting-edge Advanced Combustion Management and catalytic-free technology. Eligible for a U.S. tax credit, it achieves an impressive 1.8g/hr emissions rate and 76% HHV efficiency. With a variety of porcelain enamel colors available, this unit also adds a stylish statement. This centerpiece brings warmth and modern design together. Contact: www.pacificenergy.net

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New Ivory Composite Top Dining

New for 2024: Outdoor Interiors’ Ivory Composite Top Dining with dark brown Eucalyptus Stacking Chairs provides the ultimate style and comfort at incredible price points. Experience Outdoor Interiors’ amazing service and see the latest new products and collections at www.outdoorinteriors.com

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AMERICASMART BUILDING 1 SHOWROOM 2-E14 JULY 15-18, 2024

PRODUCTS

Marbella Dining Table

The sun-washed teak Marbella dining table is topped in a durable Dekton stone surface with beautiful veining, making a sophisticated centerpiece for sharing meals alfresco. Shown with the Carmel side chairs crafted in an open weave twisted abaca, all-weather wicker, and the fully upholstered, all-weather Bellair arm chair. The result is an elegant and graceful outdoor dining setting. Contact: (828) 758-9811 or www.bernhardt.com.

Milan Suite

A fireplace suite that hangs on the wall with plug-and-play simplicity. The clean look of the top and bottom of the frame pairs with side wings of faux stone to bring a modern aesthetic. The compact opening is just 28” wide by 15” high. This model features a contemporary open front design and Flamerites’ innovative E-FX flame technology. Contact: (781) 324-8383 or www.europeanhome.com.

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The Timberland Chair from A&L Furniture

The Timberland Chair (#8180L) creates a cozy retreat on your porch for reading a book or watching the sunrise. Add an extra chair and invite your neighbor for coffee and conversation. Handcrafted from rustic live edge locust and available in a variety of stain colors, these pieces will enhance your outdoor space for many years. The Blue Mountain Live Edge Locust Collection also includes benches, swings, and decorative items. Contact: (814) 349-8203 or www.alsalesinfo.com.

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New Line Extension –Berkeley Padded Sling

Experience the perfect blend of elegance and strength with the new Berkeley padded sling option from Castelle Furniture. This exquisite addition to the collection elevates the mid-century modern design with a touch of luxury and comfort. With a multistage powder-coat process and optional artisan-applied antiquing, these pieces are built to withstand the elements while maintaining their timeless beauty. The Berkeley Collection is fully configurable with Castelle fabrics and frame finishes. Contact: (855) 612-9800 or www.castellefurniture.com.

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Elevation Electric

Elevate your fireplace offerings with the Napoleon Elevation Electric Fireplace, redefining realism, and convenience. Its triple layer flame projection technology and glowing split oak logs deliver unmatched authenticity. The firebox effortlessly slides into the rough framing of the premium gas Elevation fireplaces, so builders can frame now and offer consumers the choice of fuel later. With comparable margins to gas and wood, it’s a lucrative alternative, especially as regulations evolve. Contact: (866) 820-8686 or www.napoleon.com.

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Infinity Canopy

Infinity Canopy Inc. offers various shade systems and shade structures, including its patented slide-on wire canopies, retractable screens, sail shades, and shade structures made from aluminum and fiberglass. These innovative, stylish products help you and your customers create outdoor areas that emphasize elegance and Zen, while providing functional and novel shade solutions. To learn more about Infinity’s trade program or to discuss your projects, call (844) 422-6679 or visit  www.infinitycanopy.com.

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Smart design makes installation and maintenance simple. Our gas fireplaces draw and keep an audience with a timeless flame picture. But they are also easy to install, remarkably simple to maintain, and leverage classic German engineering. Visit your nearest Camina & Schmid dealer and experience the difference for yourself.

Vida Aluminum Collection

New for Berlin Gardens’ 2025 season are two aluminum furniture collections: Vida and Murphy. Shown is the Vida 44x73 Poly Top Table with Vida Poly Swivel and Stationary Dining Chairs. The Vida Table is also available in solid aluminum, while the chairs are offered with sling or padded sling in place of the poly. To see more of the Vida Collection and to learn more about the Murphy Collection, visit Berlin Gardens’ booth during the July show! (Building 1 – Floor 5 – Showroom D-1). Contact: (800) 593-3411 or www.berlingardensllc.com.

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Now Available: Primo XXL

Known for its quality ceramics and outstanding oval versatility, Primo Ceramic Grills just got bigger. Introducing the Primo XXL, offering 500 square inches of edgeto-edge cooking space with an additional 350 square inches when utilizing the extension racks. The XXL provides updated features such as the new firebox and cast grate, easy-lift hinge, and reinforced All-in-One Cart. Contact: www.primogrill.com.

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Made In Germany

Experience the traditional-shaped design of the Lina G 36-28 gas fireplace, which is rooted in classic fireplace style and offers a generous viewing window to the fire. The flame-from-log aesthetic mimics the beauty and emotion of true fire, framed in a modern format. The focus remains on delivering the perfect end-user experience at the highest technical level. Within this genuine article of a flame picture, function and safety are perfectly paired. Contact: www.camina-schmid.com.

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Paramount Smart Umbrellas

Pasticallo has introduced the Paramount series of “smart” umbrellas. Available in both 9’ and 11’ octagon, these stylish and rugged umbrellas are fully motorized, rechargeable, and solar powered. Perched atop is a wind sensor that signals the umbrella to close automatically in windy conditions. They feature both center pole lights as well as integrated (and fully replaceable) rib lights. Finally, everything can be operated by the remote control. See them in Atlanta, Building 1, 8th floor, booth #207, at the Casual Market July 1518. Contact: www.pasticallo.com or sales@pasticallo.com.

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Large Trash Can

Bonfire Outdoor has recently enhanced its Large Trash Can (CBALTC) because it remains in high demand. The Large Trash Can features 304 stainless steel construction, a soft-closing drawer, larger volume trash can, and a recycle bin and trash bin. Its dimensions are 18” wide, 24 ¼ high, and 24” deep. Contact: www.bonfireoutdoor.com.

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Napa Dining Collection by C.R. Plastic Products

Rediscover alfresco dining with the new Napa Dining Collection. Elevate your outdoor space with this stylish and sustainable dining collection. The Napa Collection boasts clean lines and modern elegance and is made from up to 100% recycled plastic.  Contact: www.crpproducts.com.

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Bali Daybed

The Bali daybed suggests peaceful afternoons lounging

in luxury. Crafted from all-weather wicker, the curved frame features a playful pattern of connected circles. The natural aesthetic evokes a feel of the tropics, while weather-resistant fabrics cover the plush pillows and the high-resilience, welted foam cushion for an elegant, tailored look. Paired with the modern-meets-industrial Catalan accent table in cast aluminum. Contact: (828) 758-9811 or www.bernhardt.com.

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Wildwood Benches from A&L Furniture

Wildwood Benches (#8212L-#8218L) are a rustic and charming addition inside or outside. Add one to the porch for extra seating or in an entryway as a functional piece of art. Handcrafted from rustic live edge locust and available in a variety of sizes and stain colors, these pieces will enhance your space for many years. The Blue Mountain Live Edge Locust Collection also includes chairs, swings, and decorative items. Contact: (814) 349-8203 or www.alsalesinfo.com.

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Coupole

Coupole, made up of steel side chairs and barstools, is a contemporary reinterpretation of the historic bestseller. The distinctive pattern of Coupole’s backrest takes inspiration from the shapes of Brunelleschi’s Dome in Florence, Italy. This new collection is appropriate for residential and commercial applications. Contact: (800) 726-0368 or us.info@emuliving.com.

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Renaissance Cooking Systems

“Made in America” is what your customers deserve in their grill. The new American Renaissance Grills are made of high-quality materials, packed with features, and yet still offer great value for your customers (and a terrific margin for you). Contact: www.rcsgasgrills.com.

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Louisiana Grills Founders Series 4-Burner Griddle

The Louisiana Grills Founders Series 4-Burner Griddle is outfitted with 753 square inches of rust-free, non-stick ceramic cooking surface for an unrivaled outdoor cooking experience. The ceramic cooktop is ready to use straight out of the box and is easy to clean. Simply wipe it down after each use. Plus, the ceramic cooking surface also protects the griddle against scratches and rust. Contact: (877) 303-3134 or www.dansons.com.

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Exclusive Product Range

Camina & Schmid’s boutique range of gas fireplaces satisfies 80% of the desired sizes of today’s market, and it offers traditional and linear appliances in the most popular formats. From forest to fireplace, the ceramic logs designed by nature frame the perfect flame picture. An integrated LED ember bed simulates glowing coals, and the top-down Moonlight feature broadcasts every color across the full RGB spectrum. Try out the web-based flame simulator to create your own custom fire and color combination. Contact: www.camina-schmid.com.

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New Wildwoods Finish by Gensun

The new Wildwoods finish brings the look of nature to any of Gensun’s collections. Wildwoods is a matte finish that will pull more toward green or blue, depending on the fabric and accessories of choice. Available on all products except umbrellas. Contact: (866) 964-4468 or www.gensuncasual.com.

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Double Door & Single Drawer

This product has been enhanced due to popular demand. The Double Door & Single Drawer (CBADDSD) has 304 stainless steel construction, a soft-closing drawer, and is logoless. Its measurements are 28 3/8” wide, 24 ¼” high, and 21” deep. Contact: www.bonfireoutdoor.com.

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Sanibel Extension Table

Treat your home and outdoor space with the patented Sanibel dining table, which offers perfect functionality and flexibility. Make room for more people in seconds. You can pull and extend the table—it’s just that simple. This allaluminum table quickly and easily extends from 90” to 110” without the need for extra pieces. The table can accommodate up to 10 guests at a moment’s notice and is available in three powder-coat finishes: carbon gray, forest green, and pearl white. Vestige and Vienna matching stacking aluminum chairs are also available. Contact: (833) 318-3828 or www.modeliving.com.

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Fringes Are Back!

One of the most popular recent trends to customize a standard marketstyle canopy is the addition of a fringe border. FiberBuilt Umbrellas offers three styles of this ornamental embellishment–Brush, Bullion, and Decorative Header. These design elements are available in a variety of colors and lengths to provide a graceful movement and a bit of a retro vibe. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Fontana Firenze Pizza Oven

Experience traditional cooking with a modern twist with the Fontana Firenze Hybrid Gas & Wood Pizza Oven. Whether you’re a pizza purist using wood or someone who enjoys the ease of gas, this oven caters to all. Crafted in Italy, it ensures you an authentic, smoky flavor in every bite. Contact: (630) 241-0506 or sales@fandcdistributors.com.

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New Forest 75”

The New Forest 75” is the newest addition to British Fires’ series of electric fireplaces. Designed with the trend-setter in mind—the 75”-wide fire will be the spotlight of large rooms and open-planned settings. It arrives with Signature Logs, patented Air Curtain Technology, and award-winning LED flame effects, which can be used without heating for pennies a day. Install it as fully inset, LH or RH cornered, or three-sided. Contact: (800) 468-2567 or www.britishfires.ca.

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Heat & Glo Primo II

Create a fireside experience that complements sleek, modern style with the Primo II gas linear fireplace. It’s easy to enjoy in any season or climate, thanks to low or no heat options. Tailor it to any home aesthetic, choosing from a range of decorative interior panels, fire bed materials, and handpainted logs. The Primo II gas fireplace is available in 48, 60, and 72-inch lengths. Contact: www.heatnglo.com.

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New Lucerne Collection by Gensun

Elegant curves combined with detailed cast embellishments create an exquisite transitional design. Gensun’s new Lucerne collection is available in sling, padded sling or woven seating, which provides comfort and easy outdoor care. Relaxing outdoors doesn’t get better than this. Contact: (866) 964-4468 or www.gensuncasual.com.

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Oceana–A Prestige Collection Umbrella

FiberBuilt’s Oceana umbrella is the largest of the Prestige Collection, available in sizes from 9-13 foot in diameter and 6-10 foot square. The canopies can be enhanced with multiple fabrics, double vents for wind management, fringes, tassels, and single or double valances in flat, scalloped, or shaped styles (such as the wave shown). Structural features include a 2 ½” diameter, one-piece, aluminum pole (excellent for freestanding applications), and ¾” fiberglass ribs. Choose from a push up or pulley and pin lift, six finish colors, and hundreds of solution-dyed fabrics. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Tofino Deep Seating Collection by C.R. Plastic Products

The bestselling Tofino Collection is stylish, sleek, and contemporary. Accessorize with one of C.R. Plastic Products’ new Fire Tables, designed for easy entertaining and worry-free ambiance to create an atmosphere that’s cozy and elegant. Contact: www.crpproducts.com.

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Napoleon Built-In 700 Series

Discover the pinnacle of grilling with the New Napoleon Built-In 700 Series, expertly designed for professional outdoor kitchens. Crafted from premium stainless steel, it features 9.5mm cooking grids and a rear infrared burner, ensuring superior grilling performance. Its angular grease management system promises safety and cleanliness. The illuminated control knobs and the new addition of interior halo gen lights makes grilling after dark easier than ever. Contact: (630) 241-0506 or sales@fandcdistributors.com.

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Empire Stove

The Empire Stove line of products is one of the simplest to use, thanks to its one-lever air control. This allows for effortless control of your fire from a roaring blaze to a slow burn. Constructed with thick, 5/16-inch steel, Empire Stove products are built to last. Empire’s limited lifetime warranty provides protection, giving you peace of mind for years to come. Ready to become a dealer? Contact: marketing@empirecomfort.com.

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Mixed Media Dining

NorthCape’s 6400 universal dining collection is highly customizable. Choose from five table sizes, including 33” square, 41” square, 72” rectangle, and 83” rectangle. Comes with a gray aluminum base, and you select one of three Tangent, sustainable poly lumber woodgrain tops. Coordinate with your choice of woven, aluminum, mixed media, teak, poly lumber, or outdoor upholstered chairs. Made in the USA with domestic and imported parts. Contact: www.northcape.com.

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New for 2024: Phifertex Cushion Collection Additions

Phifer has introduced stripes to its Phifertex Cushion Collection! These fabrics are the perfect compromise between durability and comfort. Phifertex Cushion fabrics are woven with small denier polyester-coated yarns to provide a soft and pliable hand in cushion upholstery applications. Infused with Microban antimicrobial protection, the fabrics are easy to maintain and clean. Phifertex Cushion Stripes are available in two new colors: indigo and onyx. Contact: (800) 221-5497 or www.phifer.com.

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Alpine Collection by Lloyd Flanders

Elevate your outdoor space with the ALPINE Collection, a harmonious fusion of sophistication and durability. Crafted from the finest teak wood and adorned with a chic charcoal gray rope back, each piece is a testament to exquisite design and unparalleled quality. Whether chatting on the sofa, snuggling on the loveseat, or relaxing on the lounge chair, every moment spent in ALPINE is a retreat into bliss. Contact: (800) 526-9894 or www.lloydflanders.com.

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Lava Vented GlowFire Gas Logs

These unique gas logs are individually designed so that the fuel flows out of the log, making it the most realistic gas log set on the market. The revolutionary GlowFire log technology enhances the traditional gas log set with an ultra-realistic style and design, and boosts efficiency. While using fewer BTUs, it creates a fuller, more robust flame. The ceramic refractory logs radiate more heat into the room than a traditional concrete gas log set, making it a smart and efficient choice. Contact: (877) 246-9353 or www.modernflames.com.

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Hana Collection – Lounge Chair

The Hana collection intertwines modern aesthetics with timeless craftmanship. Solid Grade A teak frames are complemented by the contrasting texture of the Sisal all-weather wicker. The Hana Lounge Chair and other lounge pieces are enhanced by sling seat decks beneath the cushions, inviting moments of sheer relaxation. Designed by GOWER + WOOLF. Contact: (703) 361-7000 or www.kingsleybate.com.

Circle Reader Service No. 139

Uptown Coastal Grey Linear Gas Fire Pit Table

Gather around the Uptown Coastal Grey fire table with a two-tiered, durable wood-like table design. Made with low-maintenance sustainable lumber, aluminum construction, and natural gray Supercast burner surround to elevate the stunning 12” x 42” Crystal Fire Plus burner, the Uptown is built to last and will warm up your outdoor space for years to come. Contact: (866) 303-4028 or www.outdoorrooms.com.

Circle Reader Service No. 142

Zurich Cantilever Umbrella by Tempo Patio

Experience more than just shade with the Zurich Cantilever Umbrella. Tempo Patio’s groundbreaking Aurora Solar Lighting System enhances those special moments spent outdoors, illuminating your evenings with a warm, inviting glow. Featuring advanced All-Direction Tilt and 360° Rotation, the Zurich offers unmatched flexibility and extensive coverage, ensuring optimal shade throughout the day. Elevate your backyard with this stunning centerpiece, perfect for crafting memorable summer nights under the stars. Contact: www.tempopatio.com.

Circle Reader Service No. 143

Charisma Collection by Lloyd Flanders

Experience relaxation and support with CHARISMA’s uniquely designed, angled aluminum arms, which have a woodgrain look, providing both practical comfort and aesthetic appeal. From the flared armrests to the tapered frames, every detail is thoughtfully crafted to enhance your outdoor lounging experience. Complementing the seating pieces are CHARISMA’s exquisite dining and accessory tables, featuring storage shelves beneath the tabletops. Created by award-winning designer Peter Homestead, CHARISMA boasts strength, weather resistance, and durability, while adding a touch of sophistication. Contact: (800) 526-9894 or www.lloydflanders.com.

Circle Reader Service No. 144

Pasadera by OW Lee

OW Lee proudly reintroduces the popular Pasadera collection for 202425. Pasadera is an iron collection that has transitional lines with a modern flair. The versatile design and comfort of Pasadera makes it suitable for almost any backyard style. Contact: (800) 776-9533 or www.owlee.com.

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Pasadena Collection –Available Colors

From soothing hues to vibrant navy contrasts, this collection’s palettes seamlessly transition from outdoor to indoor spaces, offering versatile design options. A standout pattern within the collection, Pamlico Bay, displays each color narrative within its weave, illustrating the collection’s versatility. Available in Charcoal, Sand, and Navy, this pattern is a visual representation of the collection’s ethos—bringing the refinement of interior design to the outdoors. Reflecting Revolution Fabrics’ dedication to sustainability, the Pasadena Collection is made in the USA from upcycled materials. Contact: (704) 739-4503 or www.revolutionfabrics.com.

Circle Reader Service No. 146

Le Griddle

The world’s best griddle just got better—made in the USA. The great strength of Le Griddle lies in its exclusive and patented Dual Plate System cooking plate. Thanks to this exclusive system on all griddles, the temperature is evenly controlled. In combination with the completely antibacterial 304 stainless steel cooking surface and the composite cast iron subsurface, the Dual Plate System cooking plate offers many advantages, making it the best professional griddle. Contact: www.legriddleus.com.

Circle Reader Service No. 147

Aurora Dining Arm Chair from Jensen Outdoor

Jensen Outdoor’s Aurora Dining Arm Chair from the Innova collection is where traditional forms meet contemporary designs. Crafted from 100% FSC-certified Ipe timber, this stylish chair merges comfort and elegance with its smoothly contoured, broad-slatted design. Conceived by brother duo, Chris and Jon Panichella, Aurora epitomizes the future of sophisticated outdoor dining, blending robust utility with timeless allure. Contact: (800) 403-0403 or www.jensenoutdoor.com.

Circle Reader Service No. 148

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Reimagined Classics from Sunbrella

With a wide array of soft solids, elevated stripes, and timeless jacquards, the Sunbrella stock upholstery collection offers inspiring design with premium performance. On display during Casual Market at Building 1, Floor 7, Booth 962, the collection expands with over 25 new patterns, including: Play, a new textured chambray body cloth; Expressive, a classic bar stripe with a textural, tonal twist; and Beaming, a bold colorblocked stripe fusing together complementary yet contrasting colors. Contact: www.sunbrella.com.

Circle Reader Service No. 149

Monterra by OW Lee

Rediscover Monterra by OW Lee! Touted as the most comfortable outdoor chair on the market, Monterra features embossed flat bat arms and hammered rivet details for a casual but elegant look and feel. Experience outdoor relaxation like never before. Contact: (800) 776-9533 or www.owlee.com.

Circle Reader Service No. 150

Aragon Collection

Inspired by cantilevered bridges, the Aragon’s sleek design captivates with modern allure while providing luxurious comfort for lounging. Crafted with premium materials, this collection embodies sophistication and durability. Made for the outdoors with heavy reinforced aluminum framing, 360-degree welds, and a durable powder-coat finish. All-weather cushions and synthetic fabric provide supportive seating, extended fade resistance, superior durability, and are easy to maintain and clean. Contact: (888) 462-6852 or www.plankandhide.com.

Circle Reader Service No. 151

Vista LE2 Wood Stove

Introducing the newly certified Vista LE2 wood stove, a gamechanger in the hearth industry and now eligible for the U.S. tax credit. Engineered for small to medium spaces, this model sets a new standard with an impressive 1.8g/hr emissions rate and 76% HHV efficiency. The Vista LE2 incorporates Advanced Combustion Management and proven catalytic-free technology, designed to meet the demands of modern, eco-conscious consumers. The Vista LE2 is the ultimate in efficiency, performance, and ease of use— the next evolution in wood stove technology. Contact: www.pacificenergy.net.

Circle Reader Service No. 152

Astound FlexMount

The Napoleon Astound FlexMount is a versatile electric fireplace designed to elevate any space. With multiple installation options for wall mount, partial, or full recess, and single-, double-, or three-sided viewing, it allows for a more customized room design. Seamlessly controlled via Napoleon Home mobile app or voice commands, it features realistic flame spark effects and a range of media options. Tailored to diverse preferences, the Astound FlexMount appeals to a broader audience to boost your sales. Contact: (866) 820-8686 or www.napoleon.com.

Circle Reader Service No. 153

New Digital Fire Magic Pizza Oven

The Fire Magic Pizza Oven isn’t just for artisan-style pizza. You can bake, broil, and more with thermostatic control up to 750°F. Truly a complete outdoor oven, the built-in Pizza Oven boasts a ceramic glass viewing window in an easy access door to the pizza stone or baking rack. Now featuring an integrated black glass digital control panel that allows remote control from a smartphone, the new Pizza Oven complements the look of the new Echelon grills and cooking accessories. The unit may also be installed in a portable cart. Contact: (800) 332-3973 or www.firemagicgrills.com.

Circle Reader Service No. 154

Fire & Ice Functional Fire Pit

Industry-leading design. Exclusive functionality. Converts in seconds to provide more usable space with less mess and better performance. Adding another practical function to Plank & Hide’s sliding top fire pits. The patented mechanism slides open to expose the fire pit while the lift top conceals the ice bucket beverage center. Contact: (888) 462-6852 or www.plankandhide.com.

Circle Reader Service No. 155

Spartherm-800-MO

Now that Spartherm has released models 600 and 700, it will introduce the new EPA-approved model 800 as an insert, fireplace, or stove model in May 2024. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162

Circle Reader Service No. 156

Pinnacle Smart Cantilever

Umbrella

Pasticallo has introduced the Pinnacle “smart” cantilever umbrella. This robust 11’ square cantilever is fully motorized, rechargeable, and solar powered. A high quality and adjustable wind sensor signals the umbrella to close automatically in windy conditions. The lights are integrated and everything can be operated by the remote control. This model can also be controlled by your smartphone. Finally, the Bluetooth speaker provides ample sound for all your gatherings. See it in Atlanta, Building 1, 8th floor, booth #207, at the Casual Market July 15-18. Contact: www.pasticallo.com or sales@pasticallo.com.

Bramshaw Electric Stove

The Bramshaw LED electric stove is a contemporary square design with panoramic sideviewing windows.

Installation can be freestanding or wall mounted. Available with either the sleek pedestal base or log base, which allows space for placing logs inside to complete the authentic look. Operate the stove with a remote or use the control panel, which is discreetly placed behind the door. It can be operated with or without heating for year-round, inex pensive use. Contact: (800) 468-2567 or www.britishfires.ca.

Circle Reader Service No. 158

Barcelona Sectional

Discover the Barcelona Aluminum Sectional, a completely modular furniture set that brings contemporary sophistication to your outdoor area. With its sleek frame, clean lines, and boxed cushions, this sectional exudes modern style and versatility. Perfect for residential homes and commercial properties, it adds value to social gatherings by providing a chic and comfortable seating arrangement that is as functional as it is stylish. Elevate your outdoor experience with the Barcelona Aluminum Sectional today. Contact: (941) 213-5869 or www.windwarddesigngroup.com.

Circle Reader Service No. 159

New! Chippendale Deep Seating

When it comes to enduring style, POLYWOOD’s Chippendale Collection reigns supreme. This deep seating furniture is inspired by 18thcentury designs but built with heavy-duty materials that take seasonal elements and everyday living in stride. Open, airy, and elegant, these all-weather chairs, loveseats, sofas, ottomans, and fire pit sets shine on sunlit patios or under ivy-covered pergolas. Contact: (855) 935-5550 or www.polywood.com.

Circle Reader Service No. 157

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Noire Outdoor Collection

Boasting bold vertical interwoven infused straps coordinated with gorgeous handcrafted all-weather aluminum graphite frames, the Noire Outdoor Collection will add a touch of refined elegance to your outdoor space. Visit the showroom on the 6th floor, Ideal Living 6B6, 8, during the Casual Show in Atlanta on July 15. Contact: www.americasbackyards.com.

Circle Reader Service No. 161

Sanibel Sectional

Elevate your outdoor comfort with the Sanibel Deep Seating Collection. Featuring a pure marine-grade polymer frame, this versatile range offers various configurations to suit your style. With built-in side tables with cup holders, these durable pieces are easy to maintain, ensuring long-lasting enjoyment. Transform your outdoor space with the Sanibel Collection and enjoy a perfect blend of functionality and style. Contact: (941) 213-5869 or www.windwarddesigngroup.com.

Circle Reader Service No. 162

Regency City Series Seattle See-Through 50

The Seattle See-Through 50 model is an impressive addition to the City Series Lineup. Experience unmatched views from two separate spaces with the innovative first see-through City Series designer gas fireplace. Incorporating all the outstanding attributes of Regency’s City Series range, revel in a borderless fire view (now from two angles!), seamlessly extending finishes right up to the fireplace’s edge with any material. Confidently mount TVs or artwork, thanks to Regency’s patented Cool Wall System. Contact: (604) 946-5155 or www.regency-fire.com.

Circle Reader Service No. 163

New: ThreePosition Lay-Flat Cushion Chaise

New for 2024: The comfort you know and love is now available as a Three-Position Lay-Flat Cushion Chaise. It is constructed with a durable MGP frame and an internal reclining ratchet system, making it strong but beautiful in any application. Connect cushion chaises using the Z0C0 Chaise Connector Kit to create a versatile daybed look. Available in eight MGP frame colors and 140 outdoor quality cushion fabrics, only from Telescope Casual! Contact: (518) 642-1100 or www.telescopecasual.com.

Circle Reader Service No. 164

Coming Soon: Forge & Flame FUZION Electric Stove

Transform any home where every corner radiates comfort and style. That’s the promise of the FUZION electric stove—a fusion of timeless charm and modern convenience. From customizable flames to mesmerizing ember colors and a panoramic three-sided viewing experience like no other, the FUZION elevates any living space. Operating at 100% efficiency with zero emissions, it stands as the sustainable choice for a more inviting home. Contact: www.forgenflame.co/becomeadealer.

Circle Reader Service No. 165

New for 2024: Phifertex Matte Additions

Phifer has expanded its popular line of Phifertex Matte Wicker Weaves outdoor furniture fabrics. Introduced last year, the matte look was new to Phifer and unique to the industry. Woven with yarns coated in a low sheen matte vinyl, these fabrics provide a completely new design possibility in a chic finish. Available now in two new colors that offer lighter neutral options: bone and biscotti. Contact: (800) 221-5497 or www.phifer.com.

Circle Reader Service No. 166

High-Performing Design from Sunbrella

From outdoor lounge furniture to throw pillows, Sunbrella fabrics elevate any outdoor space with exceptional performance. With a breadth of colors, patterns, and textures, the Sunbrella fabric portfolio brings inspired visions to life and infuses spaces with strength and style. With enduring color and cleanability, Sunbrella fabrics hold up to everything under the sun. Contact: www.sunbrella.com.

Aura Shadow No Light Radiant Heater

Aura introduces the architectural, No Light Shadow Series heater. Designers, architects, and homeowners now have the latest in design influenced, architectural radiant heaters for enclosed and semi-enclosed patios and garages. Available in 1500, 2400 and 3200W, Aura Shadow heaters can be ceiling suspended to suit the room. Contact: 1-866-321-8373, www.auraheaters.com.

Circle Reader Service No. 168

Balconies Collection

Handcrafted from all-weather aluminum, the Balconies Collection pairs bold, wide slat backs and oversized quick drain cushions with a distinctive low profile, resulting in an inviting refined modern silhouette. Precision welds and reinforced stress points demonstrate the meticulous craftsmanship of each piece designed for years of entertaining. Visit the showroom on the 6th floor, Ideal Living 6B6, 8, during the Casual Show in Atlanta on July 15. Contact: www.americasbackyards.com.

Circle Reader Service No. 169

New Wheat Wash Rockers and Ivory Accent Table

New for 2024: Outdoor Interiors’ Wheat Wash Rockers and Ivory Accent Table creates the perfect set for quiet spaces with amazing comfort with deep texture cushions and pillows. Accent with the new collection of Kimberly Ann Design pillows available in 60 new styles and sizes. See Outdoor Interiors’ display racks and assortments for compelling merchandising in store. Contact: www.outdoorinteriors.com.

Circle Reader Service No. 170

New! Vineyard Chaise

Bask in the beauty of those warm, sunlit days with POLYWOOD’s Vineyard Chaises. The elongated seats and adjustable backrests let you stretch out and swiftly reposition to read, nap, or watch the little ones play. For extra style, softness, and support, pair them with coordinating cushions in your choice of performance fabric. Also available with arms and wheels. Contact: (855) 935-5550 or www.polywood.com.

Circle Reader Service No. 171

Encore Double Tier Umbrella

Tempotest Home Capstone Collection

The Tempotest Home Capstone Collection is a testament to the brand’s commitment to elevated elegant design and exceptional quality. The collection is crafted in Italy, where the long tradition of textile manufacturing ensures the highest levels of craftsmanship and attention to detail. The fabrics are woven by knowledgeable artisans, paying close attention to every detail, from yarn selection to weaving technique. Contact: (972) 512-3534 or www.tempotestusa.com.

Circle Reader Service No. 172

Paradise Cove-Spa Outdoor Rug

For 2024, Treasure Garden has introduced the Paradise Cove-Spa outdoor rug. The Paradise Cove-Spa rug is a testament to style and sustainability. Its eco-friendly construction using 100% recycled polyester, combined with its contemporary leaf pattern and soft color palette, makes it an excellent choice for anyone looking to elevate their outdoor space with a touch of elegance and eco-consciousness.

Contact: (626) 814-0168 or visit www.treasuregarden.com.

Circle Reader Service No. 173

New: MGP Dash

The ever-popular MGP Slat Top Tables come with a twist! MGP Dash is a new sleek modern Table Top design. This collection features full rain-through slots and is perfect for any retail or commercial application with its nonporous Marine Grade Polymer Top and durable frame construction. Available in a wide variety of colors, shapes, sizes, and heights, only from Telescope Casual. Contact: (518) 642-1100 or www.telescopecasual.com.

Circle Reader Service No. 174

Catania Swirl Umbrella by Tempo Patio

Transform your outdoor living space with the Catania Swirl Umbrella, where functionality meets enchantment. Equipped with Tempo Patio’s innovative Aurora Solar Lighting System, this umbrella doesn’t just provide shade— it creates an ambiance. The Auto-Tilt feature and 360° Swirling capability allow for effortless adjustment and all-around coverage, making it a pinnacle of style and innovation. Set a new standard for market umbrellas with the Catania Swirl—a must-have to enhance the magic of your outdoor oasis. Contact: www.tempopatio.com.

Circle Reader Service No. 175

Spartherm— New Brochures

Spartherm combined the “Gemuetlichkeit” and “The Spartherm Collection” brochures into one new brochure, “The Spartherm Collection,” which includes the new EPA-approved model 800 as an insert, fireplace, or stove model. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162

Circle Reader Service No. 176

LEX-S

The LEX-S electric fireplaces are perfect for larger rooms—available in three lengths—featuring three stunning log options in Birch, Driftwood, and Splitwood. Relax with the mood-enhancing ultra-realistic flame effects with three color styles as well as a large range of under-bed LED lighting options. Designed to create maximum visual impact, the clean lines make this modern design look attractive even when the fire is off. Fire up the heater with onboard engine controls, the remote, or the C&J Smart App to control lighting, flame effects, new crackle effects, and more. Contact: (800) 468-2567 or www.valorfireplaces.com.

Circle Reader Service No. 177

Woodard 2024/2025 finishes

Inspired by nature and upcoming color trends, Woodard’s new finishes will look great on all the iron and aluminum collections and coordinate perfectly with the curated assortment of outdoor fabrics. Enjoy Poppy, Sky, Pine, Blush, Wheat, and Indigo on your favorite Woodard Collections. Stop by the 20,000-square-foot showroom at AmericasMart in Atlanta to see them in person. Contact: (800) 877-2290 or www.woodard-furniture.com.

Circle Reader Service No. 178

Las Colinas

Las Colinas, meaning “The Hills” in Spanish, conjures visions of Spain’s rolling countryside. Crafted with care, the aluminum winged frame is powder coated in heavy-duty Tiger Drylac—ensuring durability without sacrificing style. Intricately handwoven with UV-resistant Durarope in a linear pattern, the collection emanates a modern, sleek aesthetic that harmonizes seamlessly with the tranquil beauty of a picturesque landscape. Contact: (866) 919-1881 or www.ratana.com.

Circle Reader Service No. 179

It’s So Easy Being Green

It’s So Easy Being Green’s collection of green yarns and fabrics range from the most vibrant hues to the most subtle of shades. Whether you’re looking to escape to a tropical paradise with tones that mimic lush, vibrant leaves, or relax with the tranquil serenity of jade accents, Twitchell has the perfect green shade for you. Contact: (800) 633-7550 or www.twitchellcorp.com.

Circle Reader Service No. 180

Aquarius

For 2024, Treasure Garden has introduced the Aquarius center post umbrella under the Shademaker collection. The Aquarius is designed with unbeatable durability and functionality in mind. Featuring commercial-grade fiberglass ribs and a push-up automatic locking system, this center post is built for strength and longevity. Ideal for a wide range of applications, including ocean and poolside environments, the Aquarius provides reliable shade and modern design to elevate any space. Contact: (626) 338-8810 or visit  www.shademaker.com.

Circle Reader Service No. 181

South Beach Sofa and Chairs

South Beach features modern designs for dining and living in powder-coated aluminum and cast concrete in a chalk-white finish. South Beach Barrell Back Sofa and chairs – the comforting curves of a classic barrel back chair meet the spaciousness of a sofa and lounge chair. Wide and narrow horizontal aluminum bands form the perimeter of the sofa and chairs with its signature curved corners. Abaco White and Speckled Gray occasional tables are created from cast concrete. Contact: www.universalfurniture.com.

Circle Reader Service No. 182

Whisper 72” Backless Bench from Jensen Outdoor

Designed by the Italian duo, Edi and Paolo Ciani, Jensen Outdoor’s Whisper 72” Backless Bench from the company’s award-winning Innova collection redefines elegance with its trapezoidal stability and gracefully cambered seat, ideal for stylish, breezy gatherings. Sustainably sourced, the deep chocolate hue of FSC-certified Ipe timber promises an evolving patina when exposed to the elements, ensuring timeless beauty and enduring style. Contact: (800) 403-0403 or www.jensenoutdoor.com.

Circle Reader Service No. 183

6th FLOOR COCKTAIL PARTY

Monday, July 15 | 3 - 6pm | AmericasMart Atlanta, 6th Floor

Join us Monday evening from 3 - 6pm for a 6th Floor Cocktail Party. Enjoy signature cocktails and hors d’oeuvres at each

PRODUCTS

Chesapeake Rectangular Table and Chairs

In the Chesapeake Rectangular Dining Table, concentric rectangles, both exacting and mesmerizing, form the table top in Grade A natural teak. Side chairs feature a striking all-weather woven beige wicker accent on the back for added texture. Seat cushions can be covered in one of more than 500 in-house fabrics or COM. Cushions employ reticulated foam for drainage. Contact: www.universalfurniture.com.

Circle Reader Service No. 184

Woodard 2024/2025 Finishes

Inspired by nature and upcoming color trends, Woodard’s new finishes will look great on all the iron and aluminum collections and coordinate perfectly with the curated assortment of outdoor fabrics. Enjoy Poppy, Sky, Pine, Blush, Wheat, and Indigo on your favorite Woodard Collections. Stop by the 20,000-square-foot showroom at AmericasMart in Atlanta to see them in person. Contact: (800) 877-2290 or www.woodard-furniture.com.

Circle Reader Service No. 187

New! Pasadena Collection

This innovative collection from Revolution Fabrics transitions patterns typically reserved for indoor spaces into the realm of outdoor design. The collection features 16 patterns across 45 SKUs. Engineered to meet contract-grade standards, the fabrics boast impressive double-rub counts ranging from 30,000 to over 100,000. Supported by a five-year warranty, these fabrics are a testament to lasting quality, and they showcase superior fade resistance and bleach cleanability while embodying a commitment to ecological responsibility. With the esteemed GREENGUARD Certification, each piece masterfully balances environmental mindfulness with aesthetic appeal. Contact: (704) 739-4503 or www.revolutionfabrics.com.

Circle Reader Service No. 185

Hana Collection – Dining Armchair

Regency Gas Logs

Regency Vented and Vent-Free Gas Logs offer a variety of choices that mirror the authentic charm of a realistic fire. Combined with high-quality burners, these individually cast and hand-painted logs produce captivating flame designs that offer a tranquil and realistic fire. Enhance your favorite room with the incomparable warmth provided by Regency, making it the perfect focal point in your home. Contact: (604) 946-5155 or www.regency-fire.com.

The Hana collection Dining Armchair is meticulously crafted from premium Grade A teak and accented with contrasting Sisal all-weather wicker. With its beautifully contoured design, the Hana Dining Armchair, along with the accompanying Dining Side Chair, offers a comfortable dining experience without the need for an added cushion. Designed by GOWER + WOOLF. Contact: (703) 361-7000 or www.kingsleybate.com.

Circle Reader Service No. 186

New Capstone Collection

Tempotest Home, a leading manufacturer of premium outdoor fabrics, announces the launch of its latest collection, Capstone. As a crowning luxury collection, it showcases fabrics woven with premium, long-staple solution-dyed acrylic fibers, which are suitable for outdoor performance but given their incredible softness, can easily be used for interior design. The incredible performance and elegant design can elevate and enhance the livability of your home. Contact: www.tempotestusa.com.

Circle Reader Service No. 189

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Siena Collection from Ebel

The Siena Collection is distinguished by its woven-in reticulated cushions, which not only contribute to a clean and elegant aesthetic but also provide exceptional comfort. This new collection is proudly made with Eco-Weave, an innovative material made from recycled ocean plastic. The use of Eco-Weave across all woven collections reinforces Ebel’s commitment to environmental responsibility. Contact: (866) 752-6320 or www.ebelinc.com.

KINGSLEY BATE

Outdoor Cube Ottoman

NorthCape’s Cube Ottoman options add comfort, seating capacity, and style to any space. Three sizes, small (18”square), medium (22”square), or large (30”square and pictured here). Pick from 45 fabrics. Made in the USA from Tangent sustainable poly lumber materials and Sunbrella fabric. Contact: www.northcape.com.

Circle Reader Service No. 191

Whether you are upgrading an existing space or starting a new build, the Valor GE4 electric fireplace is the perfect solution. The GE4 offers a large viewing area with Valor-designed birch, driftwood, and splitwood log sets. It’s a flexible alternative to gas or wood but only requires a simple plug-in installation to start heating your space. The GE4 can also be hard-wired. Fire up the heater with onboard engine controls, the remote, or the C&J Smart App to control lighting, flame effects, and additional features. Contact: (800) 468-2567 or www.valorfireplaces.com.

No. 192

American Fyre Designs Contempo LP Select Firetable

Featuring a low-profile chat height, the rectangular-shaped Contempo LP Select Fire Table houses a 60,000 BTU linear burner, manual flame-sensing controls, and a convenient storage drawer for a horizontal-style propane tank. As with all American Fyre Designs products, the Contempo LP Select firetable is crafted from durable glass fiber-reinforced concrete and is available in several finish options. Contact: (800) 332-3973 or www.americanfyredesigns.com.

Circle Reader Service No. 193

DIY Crystal Fire Plus Gas Burner Kits

Each DIY kit includes everything you need for building the perfect fire pit. Add brick pavers or other construction materials to make it your own. The kits feature a Crystal Fire Plus burner insert, two vent blocks, control panel, and clear tempered glass gems. Pick your size and enjoy a beautiful fire and great flame for years to come. Contact: (866) 303-4028 or www.outdoorrooms.com.

Circle Reader Service No. 194

Upright Adirondack

Berlin Gardens’ most loved Adirondack chair redefined—say hello to the Upright Adirondack! This chair has been purposefully designed with higher arms and seating, creating more support for your back. The Upright Adirondack is the perfect blend of comfort and charm, making it a staple piece in any outdoor space. Visit Berlin Gardens’ booth during Casual Market to see the Upright Adirondack yourself. (Building 1 –Floor 5 – Showroom D-1). Contact: (800) 593-3411 or www.berlingardensllc.com.

Circle Reader Service No. 195

Orion Traditional Electric Fireplace

The innovative Orion Traditional virtual electric fireplace is the best in class. Experience the most authentic and captivating flame in an electric fireplace designed with Heliovision technology. With three flame styles, embers, and downlighting, every presentation is a brilliant display. The image quality remains consistent, regardless of your position in the room. Available as a built-in or insert in five sizes. Contact: (877) 246-9353 or www.modernflames.com.

Circle Reader Service No. 196

Gemelli Collection

Inspired by the Italian word for “twins,” the Gemelli collection meticulously intertwines Cobblestone Durastrap with the Diva Night aluminum frame, evoking a sense of grace and timeless elegance. Bringing indoor comfort to outdoor living, this collection emphasizes functionality and style. With its intricate design and exceptional craftsmanship, Gemelli heightens the outdoor experience—whatever the season. Contact: (866) 919-1881 or www.ratana.com.

Circle Reader Service No. 197

Not so Neutral

If you want your space to radiate class and sophistication, Twitchell’s Not So Neutral collection has a plethora of stunning fabrics for you to choose from. Shades of beige, black, white, gray, and brown are woven into intricate and eye-catching designs that elevate these simple colors into something beyond beautiful and into the realm of exquisite and timeless. Contact: (800) 633-7550 or www.twitchellcorp.com.

Circle Reader Service No. 198

Cocktails + Casual

Thursday,

July 18

3:00 – 6:00 p.m.

Building 1, Floors 2 – 6

What better way to learn how to build your business through outdoor furnishings, than by joining industry peers, designers and manufacturers for cocktails and conversation. Stroll through five full floors of permanent showrooms filled with the very best outdoor living products and come away with lots of new ideas! SUMMER CASUAL MARKET ATLANTA FALL CASUAL MARKET ATLANTA

Sunday, July 14 - Retail Roundtables & Think Tank

Monday, July 15 - Opening Day of Summer Market ICFA 66th Birthday Bash

Tuesday, July 16 - Pink Out for City of Hope Mid-Day Outdoor Trends Report ICFA Awards Gala

Wednesday, July 17 - ICFA Membership Meeting

Thursday, July 18 - Cocktails + Casual

Sunday, Sept.15 - Retail Roundtables & Think Tank

Monday, Sept. 16 - Opening Day of Fall Market Braves & Brews at Truist Park

Tuesday, Sept. 17 - Mid-Day Panel Discussion ICFA Awards Party

Wednesday, Sept. 18 - ICFA Annual Meeting

performs well in outdoor environments, and aligns with market trends,” Benitez says.

But it’s not only the newer lines that are catching customers’ attention. The classic Phifertex Plus Collection is the company’s bestselling line of fabrics. And to suit a range of tastes, they’re available in a large variety of colors, from classic neutrals to vibrant colors, including the bestselling Dupioni and Madras Tweed patterns. The Dupioni and Madras Tweed fabrics have a “real textile feel…a true woven look,” Benitez says. “This line of fabrics is simply the most versatile because it works for every application including slings, cushions, and umbrellas. The presence of color and texture makes it ideal for these applications.”

Many of the company’s other lines start with this same standard 42x14 construction, including many of the fabrics in the vibrantly colored Resort Collection (which can give any commercial or residential property a resort look and feel) and Phifertex Stripes (which offer colorful bands of stripes of texture).

Phifer also offers some added features on all of its Phifertex items, which are a proven selling point with its wide customer base and keeps them coming back again and again. To protect against the damaging growth of bacteria, mold, and mildew, which can attach to outdoor fabrics and shorten the life of patio furniture, all Phifertex products are infused with Microban antimicrobial protection that helps to inhibit growth of microorganisms. They also carry Greenguard certification, which ensures that the fabrics have met comprehensive standards for low emissions of volatile organic compounds (VOC).

PRODUCT INNOVATION

dealers can get more done in a day and are less likely to run into issues on a job site. In comparison with most brands, EXCEL is lighter, smaller, constructed using better methods and materials, covered by a better warranty, and the overall design simplifies installation.

INDUSTRY KNOW-HOW

One aspect of ICC’s success stems from the company continuing to build relationships with dealers and consumers, as well as staying on top of industry trends. This industry know-how helps fuel the company’s continuous product development and marketing innovation.

Recently, the ICC team attended 2024 HPBExpo, where they had the opportunity to spend time with dealers. Bonar noted that attendees came to Nashville in droves, and with a hunger to see what’s new. “What struck me was, despite the market being mostly down, virtually everyone was still enthusiastic and positive. I suppose that means one of my biggest takeaways was the resiliency of our industry and that of our dealers.”

Throughout the show, the ICC booth

BUILDING ON SUCCESS

Phifer has been enjoying great success with its new and classic collections, and the company is continually assessing its product lines and determining how it can continue to differentiate itself in the market, Benitez says. “Phifer’s fabrics are different from our competition in how we present color and pattern,” he says. “We have an extremely talented group of designers who create fabrics with unique weaves and patterns, utilize both natural and pearlescent colors, and offer a large array of bi-color yarns in their designs each year.”

Most of Phifer’s production is based in Tuscaloosa, Alabama, but the company ships its products to over 140 countries. They also have a facility in China, which is geared toward its outdoor furniture production for the

ICC-RSF continued from page 48

was continuously busy with dealers and industry professionals eager to learn more about what the company has to offer.

“Every evening was filled with events and reconnecting with people who I haven’t seen in person for years,” Bonar says. “I also believe credit is due to Jill McClure and her team for recent changes to HPBA and surrounding the Expo itself. What immediately comes to mind is the lighthearted approach of the Awards Night. It showed that although the work of HPBA is essential to protect our industry, there has been a notable shift in the way the association communicates with members and presents itself. I’m a strong supporter of the association, its affiliates, and the value brought by the Expo, but putting a new spin on some old traditions has reignited the flame.”

FUTURE ASPIRATIONS

As both a venting and fireplace manufacturer, ICC is able to don two “hats” within the hearth industry, allowing for the company to have a unique perspective on the residential and commercial hearth markets.

club and mass markets.

But no matter where the customers are located, Benitez has noticed that trends, like color or fabric preferences, vary widely and are not centralized in any specific country or region. “Everything in design is cyclical, it seems,” he says. “At one time, we were selling many large-scale jacquard patterns. But in recent years, we have seen more subtle patterns take their place in many of our markets. We are seeing more textured, softer looks.”

Phifer plans to continue its tradition of offering high-quality products to its customers for many more decades to come. And a big part of planning for future growth includes optimizing its production facilities in order to keep up with customer demands. “We have been successful in making our production facilities more efficient,” Benitez says. “We don’t have plans for expansion as we now utilize our factory space more advantageously than at any time in our past.”

Bonar says this results in the company’s most unique perspective—namely, that it is excited to promote the sales of appliances that aren’t theirs. “As a chimney manufacturer, our customers use our chimney on everything that goes out the door. Wood stove, gas fireplace, pellet stove, all of them use our venting,” Bonar says. “So, although we want to promote our fireplaces, we’re also excited when a wood stove goes out the door with a nice, tall chimney system.”

Bonar points out that this perspective is what makes ICC more of a complementary manufacturer than others. The company strives to work with other brands to develop their venting needs even if ICC competes with those companies on the appliance side. “With some exceptions, it generally works out well for both companies,” he says.

And while the home construction industry has experienced downsizing as of late, with consumers interested in homes with a smaller footprint, the ICC team recognizes the importance of offering a full line of products that fit everyone’s needs. “We’ve always had some-

thing for just about everyone. Our Pearl 3600 and Focus 3600 fireplace both have maximum heating capacity of around 1,500 square feet,” Bonar says. “We encourage our dealers to emphasize the importance of choosing the right size appliance for the customer’s space.”

To provide some relief to customers with too much heat, ICC’s “RSF Comfort Advantage” offers options that don’t exist within a stove, but it controls where the heat is sent within the home. In addition, all fireplaces can be outfitted with a “Heat Dump” option, which is a simple duct and fan that can pull the heat away from the fireplace and dump it elsewhere in the home.

“The most popular setup is pulling the heat to the basement where it tends to be naturally cooler anyways. Depending on their needs and the fireplace they’ve chosen, we can move large amounts up to 50 feet away using a powerful blower,” Bonar says. “The excess heat can even send it to the furnace plenum for redistribution throughout the home. Regardless of the size of the home, comfort is our number one goal.”

TOP: 2024 Phifertex Stockline Additions

BOTTOM: Phifertex Matte Wicker Weaves Niko

PHOTO: WOODARD FURNITURE

produced in Indonesia, Vietnam, and the Philippines, is heavy on woven elements, but also features a variety of other materials such as wood, metal, and stone.

“We’re always looking for the right artisans to build our designs … so we can offer a wider variety of materials,” Pilgrim says. “And we’re always trying to find things that look like natural material, but it’s built using metal or stone or wood or woven components that are durable and suitable for outdoors.”

AWARD-WINNING DESIGNS

Those designs are already starting to attract considerable attention. Last year, at the Dallas Market Center, the company won the ARTS award in the outdoor living category (after being a finalist in 2022) and snagged no fewer than four Design Excellence Awards from the International Casual Furnishings Association at last year’s Casual Market.

The Design Excellence Award hardware included the prestigious Lillian B. Winchester Best of Show award, which was bestowed upon the Milos-Cyprus table group. “It was just an astonishing honor for someone who’s only been in the category a short time,” says Heather Eidenmiller, Bernhardt’s director of brand development. “It’s so rewarding to know that people who have been in the industry a long time are seeing something unique in our products.”

The table group also won the Lilly Award for the outdoor furniture category and well as the top award in

the complementary casual products category. Plus, the company’s Rhodes armchair won the top award in the dining/bar chair category.

One material that isn’t found in the Bernhardt Exteriors line—at least for now—is aluminum. And the reason is fairly simple. Pilgrim says it is harder to avoid the “me too” label because of the scores of manufacturers already producing aluminum furniture. “We’ll move into it when we can bring something fresh and new to the category,” Pilgrim says. “We’re certainly working on some things now … but it’s a little tougher to bring something really unique to that particular end of the business.”

But there’s no doubt in Pilgrim’s mind that aluminum will be added to the line. “We will ultimately be in that category because it’s an important category for the consumer.”

COMFORT IS KEY

A key component of any aluminum product will be seating, which already is the bestselling category within the existing Bernardt Exteriors line. And Pilgrim says one of the main drivers of that category’s success are the U.S.-made cushions. “For years, we were studying the market and didn’t really understand why outdoor had to be so uncomfortable. So we decided to do something about it,” he says. “We work very hard to make comfort a big part of the story. Outdoor furniture doesn’t have

to sit like a park bench.”

Eidenmiller says the comfort story dovetails perfectly with Bernhardt’s design story, especially as it relates to its fully upholstered sofas and sectionals. “People see those … and they think there’s no way they can be put outside,” she says. “That gives our fully upholstered seating a unique place in the market.”

Matt Wiley, merchandise manager for Bernhardt Exteriors, notes that fabrics and finishes are moving away from the gray tones that dominated indoor and outdoor furniture for several years and shifting toward warmer, softer tones. “Over the last 18 months, we’ve seen a bigger increase in the lighter tones,” he says. “For about five years, it seemed like the grays were everywhere, but these warmer, softer tones definitely are more prevalent today.”

For the remainder of the 2024 selling season, Pilgrim is wary that factors such as a slowdown in new homes and the run-up to the November election will make it a challenging period for retailers and manufacturers. “In that environment, it’s difficult to grow. However, we’re bucking that trend,” he says. “We expect to have a pretty good year, regardless.”

He says seating continues to be the strongest part of the business, but other categories such as dining groups and swivel chairs are also doing well. “We’ve added some new dining groups recently that are doing really well … but we’re seeing growth across the entire suite of products that we offer.”

another option for simple and sturdy seating. The company has also recently revamped its premium collections, such as Carousel, Ivy, Lyze, Re-Trouvé, Riviera, Shine, Terramare, and Twins. “These collections are designed by renowned international designers and present a unique look and style to offer our clients the extensions of the indoors outside,” Triska says.

EMU collaborates with established as well as new designers to create many of the company’s collections. Triska says the design process of creating a new collection is a long one that spans multiple years. “We start by listening to our customers and agents all over the world to understand their needs. Once those needs are established, a memorandum is sent to multiple designers which, in turn, submit their drawings based on the company’s request.”

She adds, “From there, we select the designer who best interprets the need and we actively work with that person to perfect the design of the collection in conjunction with the engineering team.” EMU also receives multiple new product design ideas from various international designers during the year, which are reviewed and selected accordingly.

SUPERIOR CRAFTSMANSHIP

The EMU brand is characterized by its strong metal processing techniques developed and refined since the company’s founding in 1951. All furniture for residen-

tial and commercial applications is made at the company’s 150,000-square-foot manufacturing facility located in the beautiful Umbria region—known as the green heart of Italy. EMU has invested heavily in advanced technology and automation. From its inception, the company has acted responsibly and respectably in its manufacturing practices to preserve and honor its home.

Sustainability efforts include the use of 100% recyclable and fire-resistant materials (steel and aluminum) as well as recycling and waste minimization of production waste and packaging materials. Wood used in collections is 100% FSC-certified Grade A teak, which means it comes from responsibly managed forests. EMU focuses its sustainability practices on the entire life cycle of the product—from design until the end of its natural life cycle. That said, many EMU products have a very long life and are often passed down from one generation to another.

Furniture is primarily produced using first-quality steel. Before applying powder coating (20 different options are available) the steel is first treated using electrocoating, a dip process that protects the material from rust and corrosion for outdoor use. “This e-coating process protects our products even in the harshest conditions and sets us apart from the competition,” Triska says.

Emuamericas imports and warehouses several prod-

ucts in a number of finishes in its warehouse in Lebanon, Pennsylvania, enabling the company to ship orders quickly to the North American market. An experienced customer support team is located just outside Denver. “This is where we also have an amazing showroom displaying most of our collections,” Triska adds. Retail products are sold through emuliving. As demand continues to grow for outdoor living products for the home, emuamericas is well-equipped to meet the need. Triska notes that emuamericas’ stocking capabilities are incredible. “Outdoor furniture purchases are mostly an instantaneous desire, especially on that first spring day. This requires us to stay ahead of our customers’ expectations by having what they want in stock.” Orders are shipped within 48 hours of confirmation and specialty retailers and dealers can take advantage of an early buy program, direct container, and bulk and drop ship purchasing options to satisfy their customers’ needs.

EMU products are known internationally and distributed to over 85 countries. Products are available in the United States in brick-and-mortar retail stores and key online sites. Through Emuamericas, outdoor casual dealers can offer their customers true Italian style. “We believe in the retail stores that want to serve its local clientele and bring them a product that is beautifully designed, outlasts the environment, and stand the test of time.”

AD INDEX

Advertiser

A

AndMore – Atlanta

AndMore – Las Vegas

Berlin Gardens

Bernhardt Exteriors

Bonfire Outdoor

British Fires

Camina & Schmid

Castelle

CGProducts

C.R. Plastic Products

Dansons, USA

DuraVent

Empire Group

EMU Americas

European Home

F&C Distributors

FiberBuilt Umbrellas

Gensun

Gorr & Associates

Hearth & Home Technologies

ICFA

Ideal Living

Jensen Outdoor

Kingsley Bate

Lloyd Flanders

MoDe Patio Living

Modern Flames

Napoleon Products

NorthCape

The Outdoor GreatRoom Company

Outdoor Interiors

OW Lee

Pacific Energy

Pasticallo

Phifer

Plank & Hide

POLYWOOD

Ratana

Regency Fireplace

RH Peterson

Spartherm

Specialty Textiles

Sunbrella

Telescope Casual

Tempo Leisure

Tempotest USA

Treasure Garden

Twitchell

Universal Furniture

Valor Fireplaces

Windward Design Group

Woodard Furniture/Mallin

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PROFILES DIRECTORY

.77

.51

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.82

.18, 19

.87

.100

.93

.79

.27

.91

.2

.89

.15

.23

.40

.32

.45

.75

.91

.47

.17

.41

.12, 13

.43

.33

.69

.3

.59

.81

.11

.65

.85

.67

.37

.49

PATIO & HEARTH PRODUCTS REPORT (ISSN 1939-6929) IS PUBLISHED BIMONTHLY BY PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 500, TORRANCE, CA 90503. US POSTAGE PAID AT LEBANON JUNCTION, KY 40150. MAY/JUNE VOL. 19, NO. 3 © 2024 PENINSULA MEDIA. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT WRITTEN PERMISSION FROM THE PUBLISHER. POSTMASTER: SEND ADDRESS CHANGES TO PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 500, TORRANCE, CA 90503-5514, PATIOANDHEARTH@OMEDA.COM, PHONE (847) 763-9261. WHILE THE PUBLISHERS HAVE MADE EVERY EFFORT TO ENSURE THE ACCURACY OF THE MATERIALS PRESENTED IN PATIO & HEARTH PRODUCTS REPORT, THEY ARE NOT RESPONSIBLE FOR THE CORRECTNESS OF THE INFORMATION AND/OR OPINIONS EXPRESSED.

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