Patio and Hearth Products Report September/October 2021 by Peninsula Media

SEPTEMBER/OCTOBER 2021 | www.patioandhearthproductsreport.com

Get Grilling Page 18

Backyard Beauties

Colorado's Chic Culinary Store

SUMMER CLASSICS SEASIDE CASUAL

MEMPHIS WOOD FIRE GRILLS

REGENCY FIREPLACE PRODUCTS

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CONTENTS September/October 2021

80 56 Insight – Fantastic Flames By Cherise Forno Warming Trends’ unique CrossFire burners brighten up backyards with taller, more natural ﬂames.

FEATURES

8 Guest Editorial – Smart Selling By Bob Phibbs A retail sales training consultant breaks out how to boost business by using sound hiring and training strategies. 18 Spotlight – What’s Cooking? By Greg Thompson Next-generation technologies and stylish designs make this latest crop of grills and outdoor kitchens top sellers. 28 Hearth Retailer – Creating Warmth By Maura Keller Fairview Hearthside is the go-to spot for cozy hearth products in New York’s Hudson Valley and Connecticut’s Fairﬁeld County. 32 Outdoor Grilling – Colorado Cookin’ By Kimberly Rodgers A relatively new store offers a culinary customer experience not found anywhere else in the Denver area. 36 Showroom Showcase – Texas Strong By Kimberly Rodgers For 50 years, this San Antonio family business has been helping customers make their outdoor spaces functional and fun.

58 Insight – Built for Success By Larry Thomas FiberBuilt Umbrellas & Cushions enjoys a solid uptick in business as homeowners reimagine their outdoor spaces. 62 Last Word – Green is Good By Kimberly Rodgers The rebranded Jensen Outdoor is much admired for its collections of luxurious, sustainably sourced wood furniture.

40 As I See It – On a Roll By Sharon Sanders The luxe designs and moderate price points of the new Revolution performance fabric brand are turning heads. 44 My Turn – Leading by Design By Maura Keller Twin Star Home excels in providing customers with innovative, design-rich indoor and outdoor home furnishings. 48 Product Innovation – Big Ideas By Sharon Sanders Creating ground-breaking products that dealers love to display and customers love to buy is the mainstay of Napoleon. 52 Corporate Profile – Cheers to Casual By Laurie Rudd Summer Classics celebrates life’s moments by offering exquisite, handcrafted designs that enrich outdoor living.

18 DEPARTMENTS 6 Still Standing – Editor’s Message 10 Industry News 60 Casual Market Roundup 64 What’s New – 6 Hot Products to Sell Now

ON THE COVER | Summer Classics (888) 868-4267 or www.summerclassics.com 4

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66 Product Profiles 98 Product Profiles Directory 98 Ad Index

APRICITY’S BRIGHTER THAN EVER FOR 2022 Plan for your best season yet. Visit Apricity’s Virtual Showroom, where you can take a personalized tour of what’s new in our showroom. With bold new looks, finishes and fabrics, Apricity delivers the quality, style and latest trending designs your customers are looking for. Prepare to meet the high demand for top outdoor designs and add Apricity to your mix for 2022. DELIVERY PROGRAMS TO MEET ALL RETAILERS’ SHIPPING DATES.

Visit apricityoutdoor.com/virtualtour to get your season started.

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EDITOR’S MESSAGE

BY CAROL DAUS

STILL STANDING

etail apocalypse? I’m not so sure. After a new round of bankruptcies in 2020 from national chains like Neiman Marcus, JC Penney, Tuesday Morning, Pier 1, and Brooks Brothers, doomsayers quickly declared a death sentence for the brick-and-mortar retail model. They predicted that the pandemic would lead to even more bankruptcies and store closures. Their analysis is misleading. Shuttered stores in shopping malls and downtown districts are not due solely to the pandemic. What some call the retail apocalypse started well before COVID-19’s closures and restrictions. More than 9,300 U.S. stores closed in 2019 and over 5,800 in 2018, according to tracking by Coresight Research. Some analysts claim that massive brick-and-mortar closures started around 2015 due to a variety of factors, including the popularity of e-commerce, an over-supply of malls, and the growing trend of consumer spending on experiences (travel/dining) rather than durable goods. Although COVID-19 impacted retailers with temporary store closures, weakened global supply chains, and labor shortages, evidence shows that it has not led to the end of the brick-and-mortar store. Many retailers in our industry are doing land-office business because of fresh selling strateTop: Carol Daus Right: Mix Collection by Jensen Outdoor

gies and pent-up consumer demand for outdoor and interior home products. In some geographic markets, “Davids” are even outperforming “Goliaths.” Small retailers and mom-and-pop shops weathered the pandemic more smoothly because they are nimble in meeting customers’ immediate needs. This issue’s Showroom Showcase retailer, Home & Patio in San Antonio, has confronted many hardships over the years, but this has never stopped the third-generation, mom/son retailer from providing five-star customer service. A perfect example is when a customer recently texted the store late on a Friday afternoon needing an item for an outdoor party the following day. The order was immediately processed, next-day delivery was scheduled (even though the home was located 90 miles from the store), and the product arrived with time to spare. Could Crate & Barrel, Restoration Hardware, or Home Depot extend this level of service? While serving as editor of Patio & Hearth Products Report for the past 15 years, I have been impressed by the long life spans of so many of our industry’s stores, particularly those that are family run. Many have kept their doors open for decades through wars, stock market crashes, economic recessions, trade wars, and technology upheavals, not to mention their own personal challenges. Some multigenerational retailers are still standing close to a century or more, such as Fairview Hearthside Distributors in New York’s Hudson Valley, our featured hearth retailer. Since 1929, this company has never stopped evolving, and now drawing from its expertise in hearth design/installation and concrete products, it’s manufacturing the first U.S.-produced commercial-grade concrete fire bowls that contain the unique strengthening additive, Graphene. Strong familial bonds go a long way in making a family business resilient, but the essential ingredient for all successful retailers is passion—something that most large chains lack. The retailers in our industry didn’t start running their businesses on a whim. They started them because they felt passionate about the market sector and the products they sell. Just look at Denver-based Proud Souls Barbecue & Provisions profiled in this issue. The owners’ love for tailgating/barbecuing before college football games inspired them to enter professional barbecue competitions, and then years down the road to open an outdoor grilling specialty shop. They now own two of the most popular BBQ stores in the Mile High City.

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MUST READS ∂

This popular Denver grill retailer stocks meats and barbecue accessories to keep customers returning with most eventually buying bigger-ticket items. Colorado Cookin’, p. 32

∑ Napoleon’s R&D team has been hard at work developing its new lineup of innovative electric fireplaces and entertainment centers. Big Ideas, p. 48

∏ Summer Classics was able to offer 74 new product SKUs in 2021 in spite of disruptions to the casual furniture industry. Cheers to Casual, p. 52

π Jensen Outdoor experienced a 125% increase in orders for the 2021 season as increasing numbers of younger shoppers prefer eco-friendly designs. Green is Good, p. 62

Each of the retailers showcased in the September/October issue has faced their share of trials, but their tenacity and desire to provide the best products and service is why they are not only still standing but are stronger and more prosperous today. Walt Disney probably explained it best: “All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me…You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.”

LIFE’S BEST MOMENTS. FURNISHED.™ MONTAUK COLLECTION Visit us for an exclusive offer at SummerClassics.com/Hearth Circle Reader Service No. 7

GUEST EDITORIAL PUBLISHER Tony Ramos tramos@peninsula-media.com

SMART SELLING

s a specialty retailer, are you stepping over dollars to save pennies? Selling a branded experience is a carefully crafted process. Most of us make major purchases like home furnishings occasionally. Once we decide we’ve had enough of the old and are open to change, a lot of stress begins around the purchasing process. Is this the right look? Does it meet all of our needs and epitomize who we are or want to be? What will my friends and family think of my taste level, of my ability to create something magical in my home? All of that stress is there until it resolves — either good or bad — on time and they love it, or after delays, they hate it and have to live with it. But you must be the one who can build rapport, discover the shopper, encourage them to buy what they want — not what they tell you they can afford — and stay the course after the deposit is taken until the final delivery. That’s important because at the high end, a customer isn’t going to see that item for two to four months. And then, it’s not a pair of socks you can hide in a drawer. Yet many furniture retailers still ask, “Looking for something special?” They don’t expect a shopper to be open to anything they haven’t seen online. And that’s a mistake. Humans are funny; we make decisions for a host of reasons that aren’t logical. We say we can’t afford something, then buy it anyway. We say what we don’t want until someone shows us another way to use it and then we do want it. One thing that doesn’t change is we buy from people who make us feel we matter.

BY BOB PHIBBS

MANAGING EDITOR Carol Daus caroldaus@gmail.com ART DIRECTOR Cassandra Estes cassestes1968@gmail.com COPY EDITOR John Nalley STAFF WRITERS Cherise Forno

That involves a carefully crafted process to take the customer from skeptical looker to committed buyer and on to raving fan. It can’t happen by accident; you have to train your crew the steps to deliver a branded experience. We recently rolled out SalesRX, my online retail sales training platform, to the International Casual Furniture Association. Steve Pulone said in a video testimonial, “SalesRX took us from having a good crew to great crew.” You can watch it here https:// retaildoc.wistia.com/medias/ube7 vv2n56. But it takes a time commitment for your crew to be off the floor and the money to subscribe to a training platform like SalesRX. It never ceases to amaze me how some retailers won’t think twice about writing a check to their local paper, a social media company, or an influencer for thousands of dollars, but feel paying for training is nice-to-have, not need-to-have.And that’s why many are not living up to the potential of this Retail Renaissance. Nothing you spend money on in your business returns your investment like investing in training for your employees. Nothing. It touches every sale, every customer service problem, every potential add-on, and every potential raving or raving review of your business. It is said we are in the throes of the Great Resignation with employees newly open to working for someone else. Part of that comes from the sameness of doing the same job, the same way, and getting the same results. Younger generations are insatiable learners, and they want to be recognized for learning and developing their potential. Your work as owner or manager is

making your employees’ day and they in turn, make your customers’ day. Once your crew is trained in a consistent sales process, they can think on their feet better. They can deliver better customer service with fewer errors. That process allows them to bring out the best in their personalities when they come to work, instead of shutting down and just asking, “Can I help you?” Online training can be delivered in bite-sized lessons of about 10 minutes which make it stick. It also gives you the ability to hold your staff accountable. Any parent knows that if you tell a child to go clean their room, but you never hold them accountable and check up on their progress, they’ve learned they don’t have to do it. Online training lets you see passing percentages, number of times tried, and a host of data and information to make follow-up and holding employees accountable to do what they are taught easy. As we come into the holidays, don’t say you can’t afford training or don’t need it. Make training your crew something you do — ongoing, not something you did long ago. What is your key takeaway? Higher ROI, Better Employees, and a Consistent Sales Process that builds sales.

Maura Keller Kimberly Rodgers Laurie Rudd Sharon Sanders Larry Thomas Greg Thompson SOCIAL MEDIA EDITOR Greg Thompson CIRCULATION DIRECTOR Whitney Carrier BUSINESS MANAGER Susan Razetto CEO & PRESIDENT Tony Ramos

CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com

Tony Ramos Peninsula Media 21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com

Retail brands and companies of all sizes hire Bob Phibbs, the Retail Doctor, to speak and consult so they can improve customer service and sell premium merchandise. Others hire Bob to get double-digit results as a sales coach for outside sales reps and diverse teams. Still, others use his online retail sales training program — SalesRX.

Subscription Inquiries: Patio & Hearth Products Report PO Box 2190 Skokie, IL 60076-7890 Subscribe online: www.patioandhearthproductsreport.com Email: patioandhearth@omeda.com Phone: (847) 763-9261

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INDUSTRY NEWS Oven Brothers’ Pizza Ovens Gaining Momentum strength in their products. These days, their oven kits ship flat-packed in crates and are delivered curbside in the United States and Canada, with plans to expand to Australia, U.K., and Germany. “Customers who purchase Oven Brothers products have flexibility with assembly compared to the competition,” Shabsove explains. “It has been a great feature for home and cottage owners wanting a wood-fired outdoor oven in hard-to-reach places. Apart from the wheel kit on their ovens that require nuts and bolts, the oven kits assemble with no hardware. They are assembled using their patent-pending tab-lok technology, allowing for every part to lock into place while building the kits.” Products are priced competitively and manufactured in the country in which they are sold in. According to Shabsove, products are made by local workers and in local steel mills, because “it is important to keep our jobs here, not overseas.” Wood-fired appliances are currently well received, with market research pointing to an increase of $1.6 billion to $11.5 billion by 2024. The Oven Brothers’ Big Bro wood-fired outdoor oven is the most successful product the company has launched. “Its popu-

Oven Brothers has developed a huge fan base as consumer demand grows for high-quality pizza ovens.

Pizza ovens from Oven Brothers (Ottawa, Ontario) are made from carbon steel and stainless steel, part of a design ethos to construct all products with an industrial look that is also strong enough to stand the test of time. All products come with a lifetime warranty. The design vision for Oven Brothers started in 2017 when friends and business associates Gordo Jones and JP Normand wanted pizza ovens in their backyards. The two wanted ovens built from heavy duty materials capable of surviving Canadian winters.

“They set out to design an oven that did not exist; one that could be shipped flat packed in a crate, resist the Canadian freeze-thaw cycles, and would grill, bake, roast or cook anything,” says Chuck Shabsove, president. “From the corner of their kitchen table, on a piece of scrap paper came the Big Bro outdoor oven design, which was followed by the Original Bro, and many other products such as the Original Joint Rotisserie and the Iron Fuoco.” Jones and Normand opted for 3/16” to 1/2” steel to obtain the best performance, consistency, and

larity can be attributed to its versatile size, the user’s ability to use the fire c hamber as a cooking area, the ability to use the top of the oven as a warming rack, and its general ease of use,” Shabsove says. “The Original Bro wood-fired outdoor oven is close behind with the same characteristics in a smaller package.” The company is now ready to set up distribution in Canada and the USA, and they are looking for dealers and distributors who have a proven track record, are enthusiastic about outdoor cooking, and are serious about representing the brand. The company has partnered with Weber Knapp in New York to manufacturer products in the United States. In Canada, Oven Brothers manufactures in Ottawa. “Oven Brothers offers healthy margins and rebate incentives based on sales levels on a year-to-year basis,” Shabsove adds. “We have assembly and training videos and will support retailers through an integrated wholesale portal where orders will be placed, assets will be available for their respective websites and marketing material will be downloadable.” For more information, visit ovenbros.com.

Windward Design Group’s Efficiency Planning Reduces Lead Times Windward Design Group (Sarasota, Florida), domestic manufacturer of quality outdoor furnishings and accessories, has reduced lead times due to efficiency planning across their manufacturing model. Retail partners are experiencing shorter than expected delivery times compared to others in the casual furniture industry. As a domestic manufacturer, Windward Design Group can provide an efficient 8- to 10-week lead time with regard to outdoor furniture and accessory orders. Over the next 4 to 5 months, the company will continue to undergo realignment planning that will provide an expected delivery within 6 to 8 weeks to domestic customers from its Sarasota, Florida plant. “Our entire manufacturing opera-

tion has been fortunate in its ability to capitalize upon our U.S.-based positioning, allowing us to provide shorter domestic lead times,” says Rachel Peace, chief information officer. “But, through further adjustments across our production process, we are positioning Windward Design Group to shorten these even further this fall.” Within the efficiency planning, the company has been adjusting elements from manufacturing to materials and inventory management. They also have enhanced relationships with domestic suppliers to provide timely turnarounds needed on elements used in the construction of the company’s quality products. The planning has been overseen by its executive team, including recently hired plant

manager, Chad Desmett. “Windward Design Group has become our go-to source for their value and popular style of outdoor furnishings,” said Tami Newton, owner/director of sales and marketing, The Source Furnishings. “Due to our selling season and customers’ immediate need, it is a benefit to our 10

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Windward Design Group’s manufacturing plant in Sarasota, Florida

customers and our team to have a source able to deliver high quality products in a timely manner.” For more information, contact: www.windwarddesigngroup.com or (941) 359-0890.

Gabriella White Announces Leadership Appointments Gabriella White LLC (Birmingham, Alabama), parent company of Summer Classics and Gabby, and leaders in the outdoor and indoor furniture industry, recently formed an advisory board of directors. Bew White, founder and chief executive officer, will lead as executive chairman of the board. William White will transition to chief executive officer and Greg Goetcheus will assume the role of president. “These changes will allow Bew to focus on working with the outside expertise of the newly formed advisory board and will ensure sustainability of the business as we work toward continued growth and making our long-term vision a reality,” William White says. As CEO, William White will guide the vision of the company and provide strategic thinking and creative ideas to achieve the long-term goals. He will report directly to Bew, and will work closely with the president, who is responsible for executing the business plan and implementing solutions. William White founded Gabby, the indoor division, in 2009 and has served as president of Gabriella White, where he has added structure while creating a culture of innovation. As executive chairman of the board, Bew White will continue to play an active role in shaping Gabriella White’s business. “The Advisory Board of Directors and I have created a strong succession

Greg Goetcheus, Bew White, and William White

plan,” Bew says, “and I am thrilled to see William succeed me as CEO. He is perfectly placed to build on the strong trajectory of growth across the Gabriella White brands, and he has the skills required to lead the company into the next phases of expansion.” Bew White is this year’s recipient of the Lifetime Achievement Award presented by the International Casual Furnishings Association. This award recognizes outstanding accomplishments and achievements over many years in the outdoor furniture industry and is a demonstration of Bew’s leadership in reinventing outdoor furniture. Goetcheus moves to the role of president following his successful leadership as executive vice president, business development. Goetcheus joined Gabriella White in 2017 following a career with fast-growing entrepreneurial companies and retail giant, The Home Depot. The seven members of the board will oversee Gabriella White’s short- and long-term

vision. Members include James B. Hardy Jr. (president at Maker&Son furniture), HR Harvey (past president at Frontgate and Grandin Road), Alex Morton (executive vice president & Birmingham market president at First Horizon Bank), John Byrd Norris, V (managing director, wealth & investments at Oakworth Capital Bank), Jim Rotch (of counsel, corporate securities and tax, Maynard Cooper), and Joni Vanderslice (founder, president and designer at J. Banks Design Group). Gabriella White has implemented a multi-channel investment strategy, including trade showroom expansions in High Point, Dallas, and Atlanta, as well as new retail showrooms in Dallas, Austin, and Houston. The company has also strengthened its e-commerce portfolio with the launch of SummerClassicsHome.com and continues to build on its robust contract market, focusing on four key segments: Hospitality, senior living, multifamily, and country clubs.

Couristan Appoints Bob Tucci as Executive VP Couristan Inc. (Fort Lee, New Jersey), a leading importer/manufacturer of fine, quality area rugs, residential broadloom, and custom carpeting for the contract and hospitality industries, has appointed Bob Tucci Bob Tucci to executive vice president of its Residential Broadloom Division. As an industry veteran with over 23 years of experience in floor coverings and home furnishings, Tucci will lead Couristan’s exploration and strategic development of new business opportunities within all account segments for the company’s Premiere, Creations, and Purity residential broadloom brands. “Bob’s leadership skills and unique experiences in sales, merchandising and operations within the residential broadloom industry will provide tremendous value to his role within our company,” says George Couri, chairman. “I’m confident that with Bob’s expertise and creative thinking, we will be able to fully maximize our strategic sales initiatives and growth opportunities, while providing added support to our existing account base.” “I am excited and eager to be a part of the Couristan team and look forward to building upon the success of the Couristan brand. The brand has an amazing reputation that I am proud to now represent. The diversity of its product line, extensive merchandising programs and focused approach toward the growth of the company’s business can only be matched by its legacy of 95 years,” Tucci says. Previously, Tucci served as director of national sales for broadloom and area rugs at Nourison.

Glen Raven Announces Next Phase of $250 Million Expansion Plan As part of its ongoing commitment to support customers, expand capacity and meet record demand for its Sunbrella performance fabrics, Glen Raven Inc. announces the next round of significant investments in facilities and infrastructure. These investments represent phase two of a multiphase expansion plan and are focused on growing Glen Raven’s U.S. capacity. They will include additional production facilities and a new distribution center, as well as additional equipment to increase output levels for Glen Raven’s Custom Fabrics, which includes Sunbrella fabrics. Glen Raven’s phase two investments build on its phase one investments to expand production at all levels. Phase three planning is under way and details will be announced at a later date. The three-phase plan amounts to $250 million in investments. It will

increase the company’s production capabilities by more than 30 percent and create over 400 jobs across the country. “As with many other industries, we’ve continued to battle unforeseen supply chain disruptions and raw material shortages,” says Dave Swers, president of Glen Raven Custom Fabrics. “We’re producing more Sunbrella fabric than ever before and are committed to investing a quarter of a billion dollars in our operations to support our customers in the long term. We’re doing everything possible to better meet their expectations today and return to the service levels that have defined our reputation in the industry for decades.” Phase two investments include: A new spun-yarn plant co-located with Glen Raven’s existing Norlina, North Carolina, facility to 11

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increase production output by more than double current amounts with approximately 315,000 additional square feet. A new distribution center in the U.S. with expanded inspection and sampling capabilities. A new modular finishing system to expand U.S. finishing capacity. Highly-customized equipment that increases capacity and operates more efficiently. “We’re going to keep focusing on our partnerships and building for the future as demonstrated by these actions,” Swers says. “We remain resilient and determined to implement strategic initiatives that will make a positive and lasting impact for our customers, employees and the textile industry as a whole.” For more information, visit www.glenraven.com.

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INDUSTRY NEWS Outdoor by Ashley Celebrates 5th Year Anniversary It’s no small feat to maintain rigorous quality standards during rapid growth and a worldwide pandemic. Officials at Ashley Furniture Industries (Arcadia, Wisconsin), makers of Outdoor by Ashley, know it’s difficult, but achievable. Andy Sokol, vice president of merchandising, has helped to guide the company that continues to gain new fans with its Nuvella outdoor fabrics as well as its new line of MEGA TUFF high-density polyethylene furniture. “Ashley Furniture Industries is the world’s largest furniture manufacturer,” Sokol says. “Our goal is 100% out-of-the-box quality, and we strive toward that objective every day. From our product engineers to our quality assurance teams in

Paradise Trail outdoor dining table and chairs from Outdoor by Ashley

the factories, our organization is focused on delivering great looking designs, at great value, that will provide our customers many years of enjoyment.” With its massive manufacturing capacity, Outdoor by Ashley avoids the temptation to expand for the sake of expansion, instead taking a focused approach

based on input from its dealer network. The successful strategy eventually leads to opening price points on small scale dining or bistro sets, all the way up to modular seating groups that have infinite options. “We have been very fortunate during the past few years as our dealers and their consumers have embraced our assortment,” Sokol says. “During our first few years, our biggest success stories were in our seating groups, but this year our dining business has grown, and especially our ‘high dining’ sets. And our new MEGA TUFF lineup presented in High Point in June has just taken off.” Introduced five years ago, Outdoor by Ashley quickly earned significant sales volume and it has increased every year. As the number one selling furniture brand name in the world, Ashley Furniture Industries has a legion of customers in 123 countries around the world. That type of infrastructure led to immediate excitement among dealers and positive feedback from customers. “They have told us that not only do our groups sell for them, but we are delivering product when others can’t,” Sokol says. “And the ‘wow’ and ‘I love it’ comments from buyers when they got to see our new introductions is what we strive for.” At Outdoor by Ashley, “sales reps” are known as “marketing specialists” because they do so much more than just sell. Sokol sums it up: “I have been in the patio industry since 1983 and have worked with hundreds of sales reps, but I have never seen the level of professionalism, drive, and acumen that I have seen at Ashley during the past five years…Our formula to make our dealers successful has a long and proven track record.” As for the future, Sokol thinks the outdoor category will continue to expand. “There are many reasons—including more people want to stay home and travel less, the real estate market boom, and people buying new furniture for their new home and more focus on the front porch and backyard patio for new home construction.” For more information, contact: www.ashley furniture.com.

Treasure Garden Honors Independent Rep Team Treasure Garden (Baldwin Park, California), awardwinning manufacturer of luxury shade and outdoor accessories, recently presented to independent sales team of TAB Unlimited Inc. the Sales Representative of

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Candy Chase, Treasure Garden (center), Maggie Borio (left) and Tracey Borio (right), TAB Unlimited, Inc.

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INDUSTRY NEWS the Year Award. Candy Chase, Treasure Garden national sales manager, presented Tracey and Maggie Borio with this annual award during the July Casual Preview Market in Chicago. “Each year, Treasure Garden is proud to recognize key members of our team of sales professionals. These individuals with their product expertise, overall market knowledge, and continued focus on growing their territories are key ingredients that sustain and propel Treasure Garden’s continued growth year after year,” Chase says. “It’s no surprise that our recipients this year have delivered consistent sales growth year in and year out. This consistency and drive to perform is what makes up a great sales rep team…one to be counted on and honored.” The primary criterion for the award is the way the Treasure Garden independent representatives work for their dealers to provide the best possible customer service. “This year p resented many challenges as

informational flow was very fluid, and it was difficult to keep our customers informed to the ever-changing market conditions. However, Tracey and Maggie really stepped it up this year,” Chase says. “They have always worked for their dealers, but with the challenges of the 2021 season, they were especially in tune with the needs of each retailer in their region.” Tracey Borio is a 21-year veteran of the outdoor category and, along with Maggie, represents a region including Indiana and Ohio. In addition to Treasure Garden and its affiliated companies, Shademaker and Jardinico, Borio also represents Brown Jordan, Winston, and Gensun Casual Living. “It is such an honor to be recognized by one of our industries’ leaders,” Tracey says. “This truly is not done by one individual and cannot be accomplished without the support of the Treasure Garden team.” For more information about Treasure Garden, visit www.treasuregarden.com.

Fisher & Paykel, DCS Appliances Featured in New York Design House

DCS Series 9

Pool bar and kitchenette designed by Leyden Lewis, Photography by Genevieve Garruppo

Fisher & Paykel and DCS Appliances (Costa Mesa, California) participated as a Platinum Sponsor at the inaugural Galerie House of Art & Design in Sag Harbor, New York, in August. As the leading appliance sponsor, the brand’s premium indoor and outdoor appliances were integrated prominently throughout the house in spaces designed by an esteemed roster of designers, including Nate Bernard of Landscape Details. The design house showcased two DCS Series 9 grills and refrigerator drawers in the outdoor kitchens. The designers expertly integrated Fisher & Paykel and DCS appliances into their livable spaces across the shingle-style estate situated on 6 acres. “We are excited that visitors saw our appliances in both traditional indoor and outdoor kitchens settings as well as unexpected rooms such as bedrooms and the spa. We know that each designer’s individual and nimble style approach offered rich inspiration to the audience of this showhouse and beyond,” says Kevin Dexter, North American president of Fisher & Paykel and DCS. Proceeds from this year’s show house will benefit the construction of Stony Brook Southampton Hospital’s East Hampton Emergency Department.

HPBA Launches New Women’s Mentoring Program The Hearth, Patio & Barbecue Association (HPBA) has launched a mentoring program for women employed in the hearth and outdoor living industries. continued on page 96

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Distinctive performance fabrics backed by the most comprehensive warranty.

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Learn More

SPOTLIGHT As homeowners look for ways to grill and chill, the latest outdoor kitchens fill the bill. BY GREG THOMPSON

What’s COOKING?

AS A PLACE WHERE EMERGING “FOODIES” CAN TRY NEW RECIPES

and bring people back together, the outdoor kitchen is benefitting from manufacturers that are creating better products and accessories. Color and creativity are just as important as performance, with companies such as Danver Stainless Outdoor Kitchens investing heavily in design. “We’re predicting a

rise in bolder colors as homeowners and designers lean into joyful, bright designs,” says Mitchell Slater, founder and president. “We anticipate warm finishes like red, yellow, and orange may become more popular in particular.” For the dozen companies represented in this issue’s spotlight, the product range includes refrigerators, cabinets, grills, and much more. It’s a lot of capital investment built on a lot of optimism. “There are far more consumers who want outdoor kitchens than there are who have them currently,” says Brian Eskew, sales and marketing director, Twin Eagles by Dometic. “The opportunity for growth is tremendous.” KALAMAZOO OUTDOOR GOURMET Instead of settling for a single gas grill, customers who explore products at Kalamazoo 18

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Outdoor Gourmet (Kalamazoo, Michigan) can find a number of elements that expand the possibilities of outdoor cooking and entertaining. The Argentine-style Gaucho Grill, for example, is still a mainstay for the live-fire cooking experience while the integrated Arcadia Series of cabinetry and refrigeration add a contemporary and customizable look. According to Alexis Hiller, head of marketing, an under-counter professional-grade smoker cabinet can also be added to seamlessly blend into the kitchen. “We’ve also found that clients located in coastal regions benefit from

TOP LEFT: The RH Peterson Fire Magic Outdoor Kitchen including Echelon Diamond 790 Grill, power burner, trash container, refrigerator, paper towel holder, and single access door. TOP RIGHT: AMD’s 36” Muscle Grill Muscle Power Burner with 36” Large Storage Drawer with Encore/Muscle Handle. LEFT: Bull Outdoor’s The El Mundo Kitchen with Steer 3 burner grill, standard refrigerator, and single vertical access door.

LEFT: RTA MOKs Navy Blue Island from Coyote Outdoor. MIDDLE: Danver Hampton doors with a Champagne powder-coat finish—one of Danver’s best-selling and longest standing finishes. BOTTOM: The Hestan Aspire Outdoor Kitchen from Hestan Commercial Corporation includes a 36” freestanding grill featured in Aspire’s exclusive reef (pink) color. Additionally, the built-in L-shaped island includes Aspire refrigerator, drop-in cooler and storage.

performing cooker that sets a new standard for efficiency in charcoal grills.” Inspired by highend furniture, the sleek design of the Shokunin is specifically differentiated from the brightly colored ceramic-style kamado grills. “It is also the only kamad o grill in the industry with a rectangular grilling area— 432 square inches—that maximizes the available grilling surface and makes cooking with an offset fire much easier,” Hiller says. “Both its shape and stainless steel exterior also complement other outdoor kitchen elements for a more streamlined aesthetic.” Finally, Kalamazoo has not ignored the pizza trend, and company numbers back up the current craze. “Fifty percent of customers who order a Kalamazoo outdoor kitchen are including the Artisan Fire Pizza Oven,” Hiller says. “This powerful, gas-fired oven quickly reaches ceiling temperatures over 900 F for Neapolitan-style pizza, while independent top-and-bottom burners provide balanced temperature control to pursue other styles of cooking. Beyond pizzas, the Artisan Fire Pizza Oven provides the flexibility to roast meats, fish, vegetables, desserts, and everything in between—all outdoors.”

our marine-grade stainless steel,” Hiller adds. “Now, all Kalamazoo’s core products are available in marinegrade—grills, pizza ovens, cabinetry, cooktops, and refrigeration. With its enhanced corrosion-resistant properties, the marine-grade option provides increased

protection for outdoor kitchens, particularly those in saltwater climates.” Kalamazoo’s latest innovation is the Shokunin Kamado Grill, a sleek kamado-style cooker that Hiller describes as a “versatile, high19

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BULL OUTDOOR PRODUCTS INC. Bull Outdoor Products Inc. (Lodi, California) is known for its iconic grills, but one of the company’s biggest offerings this year comes at the other end of the temperature scale—an ice maker. CEO Mark Nureddine calls it simply the Bull Ice Machine, and it’s set to launch “any day now.” “Components are a vital part of an outdoor kitchen: Doors, drawers, refrigeration, over and above the grill,” Nureddine says. “Obviously, everybody is buying a grill because that’s the focal point. As they start to take the indoor amenities and take them outdoors, they want the same benefits and luxuries they have indoors. All those different types of doors, drawers, refrigerators, bar caddies, and trash drawers are very popular. All those things make your outdoor kitchen more convenient.” In business for almost three decades, Bull is confident in its products and that’s reflected in solid customer loyalty. “We stand behind our product, and we support o ur customers,” Nureddine says. “We are focused on our cus-

SPOTLIGHT TOP LEFT: DCS Outdoor Kitchen Left to Right: 24” Outdoor Refrigeration Drawers (RF24DE4), 48” Series 9 Grill (BE1-48RCN), Built-In Access Doors (ADN1-20X48), 30” Griddle (GDE1-30-N), Built-in Access Drawers (ADR2-30), 24” Power Burner (PBE1-24-N), Built-in Access Drawer (ADR2-24). MIDDLE: Gensun Paradise 140” Grill & Seating Island. Midnight Gold cabinets with a Truffle Embellished countertop. Terrace Stationary Balcony Stools in a Midnight Gold finish. BOTTOM: Twin Eagles Wood Fired Pellet Grill

Keep outdoor kitchens that are sellable, that you can move and rotate over time. The more outdoor kitchens you have, the better.” DCS DCS (Costa Mesa, California) recently expanded on its Series 9 outdoor kitchen offerings with two new companion products— the DCS 30” Griddle and 24” Power Burner. The Power Burner allows users to go beyond traditional grilling and more easily cook for a crowd. According to Justin Monroy, market development manager, the Burner combines powerful heat with precise temperature control, ranging from 70,000 to 1,300 BTU. “It gives users flexibility and control, from the high heat of a rapid boil to the low heat of a gentle simmer,” Monroy says. “It is the perfect accessory for deep frying, wok cooking, and rapid boiling commonly used with clambakes or

tomers and helping them be profitable with our products. They know that, and I think that’s one of our strong points.” An outdoor kitchen is not an inexpensive endeavor, but Nureddine does not obsess over demographics; instead, he tries to “deliver a good product at a good price so that we attract every demographic.” If forced to whittle it down, he concedes: “We like to focus on the middle class. Our focus and goal is getting outdoor kitchens in everybody’s backyard.” For dealers who wish to catch the eyes of customers and sell more outdoor kitchens, Nureddine offers advice: “Keep your outdoor kitchens up to date. I think a lot of retailers might do some sort of display kitchen that is not sellable. It sits there for years and gets dated and it doesn’t do justice to the product. 20

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crawfish boils.” The Griddle is ideal for searing larger quantities of meat, sautéing vegetables, and even cooking breakfast. The large surface area features precise temperature control, even heat distribution, and two independent temperature zones, allowing different foods to be cooked at the same time. As the central piece in an outdoor kitchen, DCS’ best-selling product remains its Series 9 grill. Monroy attributes its success to the high performance of 25,000 BTU burners and the flexibility to cook over charcoal with an included charcoal insert. “The versatility built into an adjustable warming rack helps a customer meet the demands of a large crowd,” he adds. “Overall, the value built into the product helps the sales team create a great experience for customers.” If customers continue to crave versatility in the outdoor space, Monroy expects strong sales to continue. “The biggest advancement we’ve seen is both how and how often consumers are using their outdoor kitchen spaces,” he says. “They want versatility with their outdoor kitchen and they want appliances and tools that will continue to inspire cooking creativity. Our Series 9 Grill, companion products, storage, and accessories are great exam ples of how we’re helping consumers expand their outdoor kitchens.” HESTAN COMMERCIAL CORPORATION Hestan Commercial Corporation (Anaheim, California) bolstered its marketing last year with a total rebrand of the Aspire by Hestan line. The rebranding included a new and separate website, a dedicated social

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SPOTLIGHT

TOP: Mont Alpi Black Stainless Steel 805 Island – MAi805-BSS MIDDLE: Stoll Industries Brushed White Island with Custom Size Island; Island and components finish; Brushed White Countertop with Custom third-party granite; and 2 Custom Grill cutouts.

says. “Dealers can promote the Gensun Kitchen as a delivery and not a construction project at the home.” Gensun’s products, which are made of rust-free aluminum, offer 26 finishes and many furniture designs to complement the kitchen. “We also offer the option of using our own aluminum countertops or the customer can source their own countertop,” Dobbins says. “I would have to say our greatest strengths in outdoor kitchens are the aluminum construction and our great dealer network. Our dealers can make the consumer’s backyard dreams come true.”

media presence, and branded campaigns. In response to high demand, future offerings will include an outdoor warming drawer plus a new outdoor cooking product which Basil Larkin, vice president of sales, is not quite ready to disclose. Known for its high-performance products, the Hestan Concierge program lends the same commitment to answering consumer questions, including virtual product experiences and showroom tours. “Through this white glove service, we aim to create meaningful virtual experiences between the end-customer and Hestan,” Larkin says. “And in terms of our products, you would be hard-pressed to find another manufacturer who prizes innovation more than Hestan. Our award-winning, patented features like our Horizon Hood, Trellis Burner, and DiamondCut Grates set our grills apart.” Hestan has plenty of appliances, components, and accessories to round out theoutdoor kitchen, specifically power/wok burners, side burners, charcoal inserts, griddle inserts, wine cellars, and outdoor refrigeration products. Larkin says the sheer breadth of choice is necessary these days because, “Homeowners are looking for the best ways to entertain and wow their guests.” At Hestan, part of the wow factor has always been partially rooted in color. That remains the case today. “The most popular choices out of the 12 Hestan colors we offer are Prince [blue], Stealth [black], and Matador [red],” Larkin says. “While we see growth in all of the colors we offer, these three colors continue to be the most attractive, most likely due to how easily they can be paired with other colors, finishes, and patterns for a striking custom outdoor kitchen.”

GENSUN The multi-pronged juggernaut that is Gensun (Rancho Cucamonga, California) recently launched Mobile Kitchen islands, which uses the company’s successful standalone kitchen islands and allows consumers to move them to different areas to maximize usability. “We do well with our entertainment islands,” says Gray Dobbins, director of sales. “They allow consumers to not only prepare meals, but to spend time with friends and family in the comfort of home. Our entertainment islands feature large catering areas and optional fire features for practicality and ambiance. The outdoor kitchen business has changed from just a place to grillyour food to a complete entertainment area outside the home.” Customers have the option to use a preconfigured outdoor kitchen and/or place individual cabinets as they see fit. All products are available through the dealer network, and company officials continue to offer a 15-year structural warranty. “Our dealers can offer a wide range of grills, side burners, and other accessories to outfit their kitchens as they see fit,” Dobbins 22

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DANVER STAINLESS OUTDOOR KITCHENS Earlier this year, Danver Stainless Outdoor Kitchens (Wallingford, Connecticut) launched 10 new powder-coated hues. Company officials introduced the colors in response to what they view as a growing demand for bold, unexpected colorways in outdoor living spaces. “We have supporting neutrals such as sophisticated dark green Chromica Feroe and dark and moody Ink,” says Mitchell Slater, founder and president. “We have show-stealing brights like fiery Chili and crisp Mint, which brings our collective color offerings to an expansive total of nearly 60 finishes.” Curated by Danver’s creative director and award-winning architect and designer Daniel Germani, the newest color introductions build on the latest influences in fashion, art, and design. “Our six, showstealing brights include Autumn yellow, Chili red, Clementine orange, Cotton Candy pink, Mint green, and Sea Spray teal,” Slater adds. “As Daniel says, ‘Color brings projects to life,’ and we’re excited to introduce these vibrant colors to inspire homeowners to create bold yet sophisticated designs.” Beyond these new finishes, Danver continues to push powder-coat applications to the limit and now offers finishes for the exterior and interior of cabinets. Slater explains: “This new level of detail provides homeowners with nearly unlimited options, including the potential to add contrast through black or a pop of color to cabinet interiors, or to incorporate wood grain-inspired drawers.” Banking on a “strong preference” for powder coat vs. stainless steel finishes, Slater sees at least 85% of customers

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SPOTLIGHT The Kalamazoo Outdoor Kitchen collection features the Kalamazoo Hybrid Fire Grill, the Argentine-style Gaucho Grill and Arcadia Series of cabinetry and refrigeration.

opting to add a finish to their outdoor kitchen. Within the company’s range of colors, neutral finishes remain the most popular options with browns like Metallic Bronze Matte and shades of black like NuBlack Hammertone as recent best-sellers. Champagne, gray, blue, and white powder-coat finishes have also done well. sToll inDusTriEs Stoll Industries (Abbeville, South Carolina) launched a full line of standard and custom islands last year, and in 2021, they are continuing the momentum with a full line of matching doors and drawer components, complete with aluminum countertops that resemble concrete. “Our kitchens sell so well because we can finish the entire kitchen in one of our 30-plus durable powder-coat finishes,” says Gary Yoder, owner. “This includes the doors, drawers, and countertops.” Outdoor kitchens from Stoll Industries ship assembled and Yoder characterizes the installation process as “simple and easy and can be done in one visit without a return visit to set stone or granite.” Another feature of the line is “the wide range of customization and features that can be added or changed in a kitchen.” To help make it easier to carry its products, Stoll Industries offers a display discount credit program so dealers can have working models for customers to touch and feel. Additional color samples allow designers and planners to exercise their creativity. For displays and marketing, Yoder offers some advice. “Create a color and blend of styles that will catch the customer’s eye when they walk in the store, even if it’s not one of the best-selling colors,” he says. “Place a mini kitchen cabinet on display and order larger color sample panels to set beside them to attract attention. Our customers are often in the mid-level to high-end, but we can provide options for almost any budget.” amD DirEcT inc. The latest product launch under the AMD Direct Inc. (Huntington Beach, California) umbrella is the American Made Grill lineup, a new “upper end” product. According to Dennis G. Smith, president, the product is designed to go after the hybrid grill category. “You can use gas, charcoal, lump charcoal, wood chunks, any of those combinations,” he says. “It’s got multiple fuel options.” AMD Direct launched two models: The Encore and the Muscle Grill, both of which come in two sizes—36”

and 54”. “The difference between those two is the front end of the grill,” Smith says. “The Encore is cleaner and sleeker. The Muscle Grill was actually a product that originated in the Summerset Grills lineup from our CEO Jeff Straubel, and it was modeled after the front end of a Shelby Mustang.” AMD Direct also added The Estate, described by Smith as more of a traditional gas grill in LP or natural gas, but it “still has that premium look—very sleek.” All of the items in the American Made lineup are indeed made in the USA. “While we may source some components, all of the materials you see, the stainless steel, all of that is fabricated in our facility in Huntington Beach.” Smith concedes that some lead times have been “longer than we want,” but it’s because of volume. “We’ve just never seen the kind of volume we have today,” he says. “A lot of our competitions’ suppliers have had issues getting components from offshore. We’ve been pretty fortunate in that respect. The price of everything is more expensive. “The cost of bringing product from offshore went from $3,600 for a container to almost $14,000,” Smith adds. “So all of the costs have gone up. But today, it doesn’t seem that price is the issue, it’s availability. We’re spending millions of dollars right now, expanding and planning for growth in the future. We’re negotiating a lease to expand our American-made capacity.” Twin EaglEs by DomETic At Twin Eagles by Dometic (Cerritos, California), the goals are clear: Help consumers cook better tasting food and make the product for the outdoor kitchen easier to use and/or more fun. One way to meet those objectives is the recent introduction of the Twin Eagles Wood Fired Pellet Grill. Now in its second year, the Pellet Grill is described by Brian Eskew, sales and marketing director, as a luxury product, “and it’s really the only luxury pellet grill on the market. It’s got the beautiful Twin Eagl es aesthetic, quality, and all the performance and convenience you would hope to have.” 24

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Eskew attributes the popularity of the pellet grill to its ability to impart a pleasing flavor profile and do the same long low temperature cooks as kamados, but without the need to build a fire and adjust the temperature. “They simply set the temp and press a button, and voila—it’s like an oven,” Eskew explains. “It uses an all-natural wood pellet. Our unit is unique in that it has a broad temperature range. On the low end, we’re at 140, which is good for cool or cold smoking things like cheese or nuts, or on the high end, it goes all the way up to 725 degrees.” According to Eskew, Twin Eagles has the only pellet grill with an internal rotisserie, much like Twin Eagles has on its gas grills. “It also ships with a couple of cool accessories,” he says. “One will allow you to use the pellets to light lump wood or charcoal, and give you the ability to grill over that intense romantic live fire or lump wood. Another accessory is a tray of ceramic briquettes, so you can insert the ceramic radiants.” A Wi-Fi-enabled app gives users most of the functionality that is present on the grill control panel. If users go somewhere, they can still manage the temp of the grill and monitor the temp of the food. “Also new for us this year is the Eagle One,” Eskew says, “which is really a superpremium take on our tried and true Twin Eagles gas grill.” coyoTE ouTDoor livin g The next generation Pellet Grill from Coyote Outdoor Living (Carrollton, Texas) features a fully integrated dual auger pellet hopper as well as laser cut grates, spring assist hood, and VersaRack system. The combination adds up to outdoor appliances that function like luxury indoor ovens. “We have also added a digital hi-touch display screen and tri-functional food probe system to complement the stylistic design,” says Jim Ginocchi, president. “Our green smart drop pellet technology system allows the grill to achieve steady temperatures assisted by our firebox design and fully gasketed hood. With the ability to sear / smoke or grill, this is truly the only outdoor appliance that any BBQ enthusiast will need.” The Coyote Flat Top Grill, launched in summer 2021, also brings indoor cooking capabilities outside. “Teppanyaki-style grilling is a versatile way of cooking, perfect for preparing breakfast, lunch, and dinner,” Gin occhi explains. “The design of this competitively priced premium grill allows the juices to remain in contact with the ingredients, resulting in savory, healthy meals.” Coyote’s S-Series Gas Grills remain popular

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SPOTLIGHT with enhancements such as high performance Coyote Infinity Burners, RapidSear infrared burners, rotisserie kits, and smoker boxes. “Accessories such as our diamond laser cut signature grates, as well as our teppanyaki and wok attachments elevate the cooking experience,” Ginocchi says. Versatility, quality, ease of assembly, and affordability have all contributed to the success of Coyote’s products, and Ginocchi is intent on continuing the momentum t hat is spreading to multiple regions. “The new RTA MOKS, composed of premium grade all-weather materials, are perfect for all climates,” he says. “They are made with marine-grade composite panels, an outdoor-rated solid-surface countertop, and all 304 stainless steel Coyote appliances.” RH PeteRson ComPany One of the more exciting releases from RH Peterson Company (City of Industry, California) has been its Echelon Gourmet Griddle, a gas griddle about the size of a 30-inch barbecue grill. The unit can be purchased either as a built-in to be part of an

outdoor kitchen, or as a portable. “A griddle adds to the flexibility of what you can cook outdoors,” says Jerry Scott, senior vice president. “It’s ideal for breakfast. This allows you do to the eggs, pancakes, bacon, but you can also do tortillas, vegetables, anything that would be more difficult to do in a cooking grid where you have the gaps between the bars. We’re excited about that.” Another accessory is the pizza stone, which allows users to turn their Fire Magic Grill into a pizza oven. “It provides the stone itself, a stainless steel frame, and of course the pizza peel,” says Scott, a 34-year veteran with RH Peterson. “A lot of people also turn on the back burner so they get the top heat as well. You close the oven and you have a pizza ready in no time, much like in a dedicated pizza oven.” Diamond sear cooking grids are a new design element. It offers a flat top and angled sides that provide more heat to the cooking surface and more surface area. “Other than the grills, our power burner—a side cooker—is one of the largest most versatile side cookers,” Scott says. “It’s about the size of a small barbe-

cue grill. It has a BTU range from 3,000 to 60,000. You can use it to make sauces, prepare vegetables, do a crab boil, or even deep fry a turkey with the proper equipment. So it’s very versatile, and it’s one of the best-selling side cookers when people buy a Fire Magic Grill.” mont alPi It came out three years ago, but the outdoor modular kitchen in black stainless steel with white granite from Mont Alpi (Lake Forest, California) is still going strong. CEO John Hartwig notes that the success is largely due to the product’s high performance and striking good looks—courtesy of a proprietary specialized treatment. “There is no one else doing a black stainless steel outdoor kitchen with white granite,” he says. “The response has been phenomenal, and it’s outperforming most of our other products. People are tired of stainless steel, and this is so different.” A modular beverage center with a sink and outdoor-rated refrigerator also continues to do well. It can be used as a freestanding unit or “modularized” with

Danver Stainless Outdoor Kitchens cabinetry features dozens of styles available in hundreds of sizes, all made from durable and environmentallyfriendly stainless steel, powder coated in a rich palette of finishes.

danver.com | 203.269.2300 1 Grand Street, Wallingford, CT 06492

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the kitchen. Hartwig reports that many customers are buying the product as a freestanding unit. In trying to pinpoint the company’s success, Hartwig attributes an ethos that c an’t quite be grasped but is nonetheless vitally important. “For us, our passion is contagious,” he says. “The passion we have for our company and our products is passed on to customers and dealers. It’s our Mont Alpi ethos, and we are extremely proud of that.” These days, the target demographic is “exactly in the middle”—somewhere “above the carted grills and below the expensive permanent outdoor islands.” Hartwig explains that a lot of people want more than a carted barbecue, but they can’t build a permanent island. Mont Alpi sits between those two categories. “Our products have very clean lines that really appeal to the feminine side,” he says. “It’s similar to Tesla or Apple. We like the clean lines. In general, I think outdoor kitchens are the highest growth area in the gas grilling sector of the industry. Especially with COVID, people are enjoying their yards more than ever.”

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HEARTH RETAILER

CREATING

Warmth

For almost a century, Fairview Hearthside has been keeping the home fires burning in New York and Connecticut. BY MAURA KELLER

PHOTOS BY RICK LASH

hen it comes to selecting and installing fireplace and hearth products in both new and existing environments, partnering with a well-established company can make the process streamlined for consumers and builders alike. That’s where Fairview Hearthside Distributors comes in. The company, based in Poughkeepsie, New York, supplies and installs fireplaces and hearth products, including manufacturing new concrete fire bowls. “The original company was founded by my great-grandfather in 1929, as a manufacturer of concrete blocks,” says Paul Ackert, general manager. “Eventually, other concrete products were produced and marketed, including both masonry and factory-built hearth products.” Serving a large market in New York’s Hudson Valley and Connecticut’s Fairfield County, the Fairview name has become synonymous with hearth products of many varieties and designs. In addition, the company has created a name for itself by striving to become a true partner with builders. In fact, the company’s pledge is to “deliver an extraordinary serv-

Bottom: Paul Ackert Top: Fairview Hearthside is a well-known spot in Poughkeepsie, New York.

ice while maintaining a high level of professionalism, integrity, foresight, and fairness. We are committed to growing Fairview Hearthside through complete customer satisfaction.” And this pledge has held strong throughout the company’s 92-year history, which has been filled with many opportunities for Fairview Hearthside to truly stand out from the crowd. Fairview services a multifaceted marketplace. As Ackert explains, originally, the hearth market was lim ited to masonry fireplaces and their respective components. But, eventually, during the last quarter of the 20th century, factory-built fireplaces dominated that market, and continues to do so today. “Today’s manufacturers offer units in a wide variety of traditional, mod28

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ern, and outdoor designs. As such, today’s consumers are seeking products that can be accessorized and styled with various trim and media options to create a unique look for their homes,” Ackert says. And that’s where Fairview Hearthside comes in. The company prides itself on handling all aspects of their customers’ hearth design and installation, as well as service needs. In addition to having a staff of specialists within the sales and design team who help customers identify and design their ideal hearth, the Fairview Hearthside team also boasts several fully insured technicians. Together, the sales, design, and service teams handle each customer’s project wi th a level of thoroughness and professionalism that

has earned the company accolades among their customers. The company serves customers at all economic levels. Jobsite locations range from the urban areas along New York’s Hudson River and their suburbs, as well as the more affluent areas of Westchester County in New York and Connecticut’s Fairfield County. Knowledgeable sales people, well-trained installers, and a helpful office staff assure builders and homeowners that Fairview Hearthside will diligently work with them to find the right hearth product from the many brands that Fairview represents. Many of today’s builders are descendants, or had previously worked for contractors who were Fairview customers. “We offer the best-selling products for both indoor and outdoor gas-fired hearth products in both traditional and modern designs,” Ackert says. Some of these products are from Heat & Glo, DaVinci, Warming Trends, Montigo, Heatilator, Valor, and Town and Country, to name a few. So while the high level of design and installation service has helped Fairview Hearthside establish itself within the hearth marketplace, Ackert also believes that the company’s continued success is attributed to many other factors. “Our success is mainly because we created a familiarity with the Fairview name and strived to be known for quality and excellent customer service,” Ackert says. Also, the combination of an attractive showroom, attentive in-house and outside sales staff, and well-trained installation crews, bodes well for creating a successful enterprise. “Creating a very positive reputation for the company is also due to our highly efficient service department,” Ackert says. “A full-time service manager and staff have been very instrumental in maintaining our good reputation in the local market.” Fairview Hearthside also has an active and effective social media presence on several platforms, including Houzz, Facebook, Instagram, and Twitter. “We attribute our company’s success to a firm policy of exceptional customer service, from the consumer’s first product inquiry to a successful installation, and with subsequent attention to the servicing of our hearth products,” Ackert says. “Success is also based on a widely

The store’s design team helps customers select from a wide range of traditional and modern products to create a personalized look.

Sleek, linear styles continue to grow in popularity.

Concrete fire bowls made on the premises are a new product line.

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HEARTH RETAILER known company name for over 90 years, and the fostering of great relationships with builders and their homeowners. We always aim to exceed expectations.” While offering strong customer service and a solid line of well-manufactured products goes a long way in helping a company establish and retain its place in the market, also having an exceptional sense of innovation is paramount. That’s why the Fairview Hearthside team decided to embark on manufacturing concrete fire bowls, and eventually cast mantels. Created directly at the Fairview Hearthside premises in Poughkeepsie, the team uses precast concrete molds and a small amount of the additive graphene, which improves the hardening process of concrete. This results in increased durability, water resistance, and lasting outdoor performance. As Ackert explains, with this new product, Fairview Hearthside is addressing a growing market demand, as well as utilizing an expertise the company was originally known for. “Fairview’s precast concrete divi-

sion is manned by personnel who are experienced and very creative with concrete,” Ackert says. “An arrangement with Concrene Ltd. in England, has resulted in our licensed use of Graphene, an additive that creates a smooth, ultra-strong, and water resistant concrete product, perfect for outdoor products such as fire bowls. The response from our customers has been very positive. Manufacturing ‘in house’ allows us to perfect and control the integrity and quality of all of our products.” As the first U.S.-produced commercial grade concrete product reinforced with graphene, the fire bowls are sold as a complete system, which also houses a 20-pound propane gas tank within the enclosure. The tank sits directly underneath the bowl and supplies a Warming

Trends Crossfire 60,000 BTU burner. “This design is ideal for both homeowners and commercial spaces that do not have preexisting gas lines,” Ackert says. And as consumers emerge from the recent pandemic, one thing’s for sure: They are continuing to focus on enhancing their home environment to create a space that is inviting and enjoyable all year long. “We believe the hearth market will be even stronger as Americans recover from the pandemic. Homeowners were forced to find ways to enjoy their homes more, including using their fireplaces,” Ackert says. “Some also rediscovered their backyards as a place to enjoy. Consequently, we are finding that more customers are interested in outdoor gas and woodburning fireplaces in their outdoor spaces, as well as gas firepits.” In addition to manufacturing the new

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PATIOANDHEARTHPRODUCTSREPORT.COM

Left: Gas-fired products enhance indoor and outdoor spaces.

sought-after concrete fire bowls, Fairview strives to offer many hearth choices, as consumers realize what has been known for centuries—namely, that the fireplace is the focal point of the room. “With that in mind, homeowners want their fireplaces, as well as the surrounding stone and mantel, to be very attractive,” Ackert says. “The same applies to outdoor spaces, including porches, patios, and pool areas. These areas are increasingly being designed with gas-fired products. At Fairview Hearthside, we feel a great satisfaction when creating a focal point for any indoor space or outdoor space with our hearth products.” The large following that Fairview enjoys is basical ly due to a sales philosophy that devotes as much time as needed for a ranch house as they would for a sixbedroom mansion. And they will happily service any hearth product they have installed throughout the many decades they have been in business.

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OUTDOOR GRILLING

ColoradoCookin’ A passion for BBQ competition sparks successful specialty store. BY KIMBERLY RODGERS PHOTOS BY KHAYMAN LOPEZ

IN THE MID-1990S, Tony Roberts

and Dan Casey, both finance managers at the University of Illinois at Urbana-Champaign, became good friends through a mutual enjoyment of tailgating and barbecuing together before every Illinois home football game. About 20 years ago, both landed in Denver where they continued their friendship and passion for barbecue by dabbling in backyard competitions with family and friends. In 2014, an invitation to participate in a sanctioned Kansas City Barbeque Society competition in the Colorado town of Conifer soon followed. The exciting atmosphere of the event was everything they were looking for. “There was the Top: Opened in 2017, Proud Souls Barbecue & Provisions is the first brick-and-mortar store to focus solely on barbecue grills, smokers, and accessories in the Denver area. Bottom: Both of its locations offer a wide variety of grill products from top-name manufacturers.

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Top: The Littleton store opened in December 2020. Bottom: Dan Casey

right time to offer a one-stop shop for all things barbecue, Casey says. “There was no other centralized location that offers what we do in terms of product selection, accessories, sauces, rubs, and meats, along with the education we provide.”

smell of cooking, smoke waffling in the air, all types of smokers, bands playing, and family activities with kids running around,” Casey says. They made a commitment to enter the contest the following year and practiced their barbecue technique for the next 12 months. The hard work paid off — their team placed as a top 10 finisher in the brisket category. “We were just blown away to get a call in our first competition and we were hooked,” Casey says. Soon, more competitions and awards followed, and both friends realized they wanted to turn their hobby and love of barbecue into a way to make a living. In fall 2017, Roberts and Casey, along with two additional partners, opened Proud Souls Barbecue & Provisions in Denver. They purchased a former tire store, located less than a mile from Mile High Stadium (home of the Denver Broncos) and began the process of remodeling. The partners then opened a second location in December 2020 in the nearby community of Littleton, Colorado. The concept for both stores was born out of a gap in the Denver retail specialty market. “There was no other brick-and-mortar store in the area focused solely on barbecue grills, smokers, and accessories,” Casey says. Denver is one of the sunniest cities in the United States. An average of 300 bright days a year and warm, mild daily temperatures make outdoor grilling popular all year round. Moreover, the region is experiencing rapid population growth. With these factors and a solid economy, it was the 33

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ALL THINGS BARBECUE Shopping at Proud Souls Barbecue & Provisions is a customer experience not found anywhere else in the Denver area, Casey notes. “From the moment someone walks into either of our showrooms, we help them figure out what kind of gas grill or smoker they need, give them knowledge on how to operate a particular model, as well as show them what kinds of sauces and rubs best complement different types of meat, poultry, or vegetables.” In addition, a range of cooking accessories, fuel types, and a frozen meat locker stocked with premium cuts of beef, pork, and sausage are also available for purchase. “Since we offer everything a griller needs under one roof, when our customers get home, they now have the tools to take it on themselves for a successful barbecue,” Casey says. The store truly does offer everything an outdoor chef will need, starting with a range of top quality grills and smokers from some of the best names in the industry. This includes Traeger, Napoleon, Twin Eagles, Delta Heat, FireMagic, Kamado Joe, Yoder Smokers, Memphis Wood Fire Grills, and Green Mountain Grills. There are also drum smokers from Gateway and pizza ovens from Alfa and Chicago Brick Ovens. “We pride ourselves on having a wide variety of product to fit whatever a customer needs,” Casey says. In addition, the store’s customer service philosophy is a key factor in its success. “We treat everyone like we want to be treated. We are warm, knowledgeable, not pushy, and provide our customers with the best possible solutions.” Shoppers are asked several questions to help the staff point them to the best grill or smoker, including lifestyle, type of protein they want to grill, and how many people they are serving. One of the store’s top-selling brands is Yoder Smokers. “They are very well constructed, look great, are American made, and offer a variety of different units. We’ve developed a very good relationship with the folks at

OUTDOOR GRILLING Yoder. They are wonderful to work with.” Grills from Napoleon are also popular. The Canadian-based grill manufacturer is very innovative, Casey notes, with well-constructed products that offer various price points and features depending on what the customer is looking for. “They are one of the top gas grill lines out there, and we have been able to develop a great relationship with them as well.” Across all its brands, the store strives to align with those manufacturers that not only provide quality, well-built products, but also do business with honesty, integrity, fair pricing, and excellent customer service. “We demand this not only of ourselves, but also from our vendor partners.” While smokers and grills make up the majority of sales, the vast array of fuels, sauces, rubs, and accessories the store offers is also a merchandising benefit. “Our accessory lines get the customer coming back into the shop on a regular basis and keeps

Everything a griller needs is available under one roof.

our connection to them,” Casey says. Buyers coming in to replenish barbecue supplies may not be in the market for a grill or smoker but, at a certain point, they will be. “Then they return to us to buy a bigger ticket item because they have seen the wide variety of barbecue units we offer, and they have experienced our top-notch customer service.” Each showroom displays a vast selection of product in a well-thought-out manner to make it simple for customers to compare and contrast models or gaze through the number of accessories available. The different types of cooking units are arranged in pods, so when the staff is walking the customer through the options, they can easily go from one area to the next to explain the benefits and advantages of each product along with the differences within a category. “We love educating people.” The COVID-19 pandemic caused uncertainty for many business owners. For Proud Soul s Barbecue & Provisions, there was another layer of stress. “We were in the middle of opening the second location in Littleton, and since we already invested a lot of time and money, we moved full-steam ahead,” Casey says. Calls were made to vendors to order as much product as possible to meet the demand that the pandemic instantly created and no one could predict. He adds, “The established relationships we have with our vendors went a long way to get as much product as possible.” As essential businesses, both stores remained open, and for the most part, they were able to keep up with customer demand, Casey notes. However, due to a disruption in the supply, customers wanting certain grills and smokers are still seeing longer than usual lead times. “Having a diversified lineup allowed us to pivot and offer our customers a different type of unit.” The staff was grateful to be able to stay open to continue to serve the community during the pandemic. “So many of our customers barbecue as part of their daily lives,” Casey says. “Without us being open, they wouldn’t have been able to find what they need to bring some normalcy to their families.”

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Circle Reader Service No. 35 PATIOANDHEARTHPRODUCTSREPORT.COM

SHOWROOM SHOWCASE

TEXASSTRONG

A solid family foundation established five decades ago helps this patio retailer meet the challenges of today. BY KIMBERLY RODGERS PHOTOS BY AARON WRIGHT

s a third-generation family owned and operated business, no doubt coowners Judy Kelley and her son, Adam, have experienced their share of business challenges through the years as casual specialty retailers. With two locations in San Antonio, Home & Patio has been serving the patio needs of South Texans since 1967. “I grew up in this industry and have been working in our business for 30 years and I’ve never seen anyTop: The store’s newest 11,000-square-foot showroom opened in 2018 and features a modern, open concept. Bottom: The Kelley family: Krista, Landon, Adam, Emma, and Judy

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Top: Modern and transitional styles are currently the most popular with customers. Middle: Home & Patio has been serving the outdoor living needs of South Texans since 1967. Bottom: Through both of its locations, the retailer offers a variety of casual furniture styles.

in stock,” Adam says. “Special orders were and basically still are nonexistent.” A solid foundation established by Adam’s grandparents helps the Kelleys to carry on successfully in the face of today’s challenges as they have for over five decades. Bud Kelley, and wife, Maxine, created Home & Patio in 1967. “My grandfather was a homebuilder and saw there were no outdoor furniture retailers in South Texas, so he decided to open one,” Adam says. In fact, as contractors, the couple built Home & Patio’s first store themselves. They initially started by traveling to Mexico to buy raw cast aluminum, hand finish it in the back of the store, and then sell it. Eventually, they moved on to other brands including established manufacturers in the industry. The Kelleys won an Apollo Award in 1974. In 2002, when Bud died, his son Roger took over running the business. Roger died in 2017, and now Judy and Adam represent the second and third generation of ownership. ALL HANDS ON DECK Home & Patio’s two locations include the original store—a 10,000-square-foot two-story showroom and 24,000-squarefoot attached warehouse. Built in 1967, it is in an older, established area of San Antonio where customers lean toward traditional and classic looks. A second newly constructed showroom-only location, built from the ground up, opened in December 2018. thing quite like this,” Adam Kelley says. Like many patio dealers, the Kelleys faced some difficulties during the height of the pandemic. The biggest obstacle was being closed for seven weeks during the initial outbreak. “We did allow customers to shop privately by appointment and this kept us solvent during the shutdown,” Judy Kelley says. After reopening, an entire new set of issues evolved. As with all retail stores, mask-wearing and social distancing needed to be navigated. “We dealt with it and made it through including employees getting sick or exposed to the virus,” she adds. Moreover, as people created and improved spaces in their homes to safely gather with family and friends, the increase in demand for outdoor furniture skyrocketed. “We saw huge demand for outdoor furniture—especially anything and everything 37

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SHOWROOM SHOWCASE “My mother and I designed it ourselves,” Adam says. With 50 years of experience upon which to make improvements, he adds, “We knew what worked and what didn’t when it came to selling casual.” The new store has an 11,000-square-foot showroom featuring a modern, open concept. It caters to a clientele looking for more contemporary or transitional outdoor spaces. Through both of its locations, Home & Patio is able to offer one of the larges t inventories of outdoor casual furniture in South Texas including synthetic wicker, woven, aluminum, cast aluminum, wrought iron, recycled poly furniture, teak, sectionals, umbrellas, firepits, and accessories. A fireplace shop offers glass, screens and custom doors. Although both showrooms have a large footprint, each are run with a hands-on approach. As a small business, Adam notes, all employees pitch in and everyone wears a lot of hats. This personal touch and knowledge all employees have helps set Home & Patio apart from the competition. “This is a true benefit because we are all involved in so many different levels of the business,” he adds. For example, at

times, the warehouse and delivery team will work the showroom floors. “They are just as knowledgeable about products as our sales people.” Furthermore, Adam and Judy are not just owners and buyers but work the showroom floors, make sales, merchandise, and handle all products. “This helps when you are a small business like we are.” Operations are run lean, with a total of eight employees. However, the Kelleys are looking for more people to join their team. Due to a variety of factors from extended unemployment benefits, and finding childcare, to concerns returning to work due to virus exposure, many companies are experiencing a labor shortage, with those in the retail and restaurant sectors hit the hardest. Customers usually find their way to Home & Patio through word-ofmouth. Referrals are a significant source of business. “We have the knowledge and expertise and always offer great customer service before, during, and after the sale,” Adam says. As a small specialty retailer, Home & Patio often goes above and beyond for the customer. For example, a sale was

recently made through a text message on a Friday afternoon and the item delivered 90 miles away on Saturday— just in time for a party that day. “We will always do our best to make a sale happen and the customer happy.” Home & Patio offers a vast selection of quality outdoor products. Modern and transitional styles are currently the most popular styles with customers. Adam expects this trend to continue. The store partners with a number of top-quality manufacturers. He says, “Through the years, we have supported each other.” Popular sellers include: Ebel, Telescope Casual, OW Lee, Treasure Garden, Ratana, Breezesta, Jensen Outdoor, and many more. As a smaller retailer, Home & Garden has continually struggled with exclusivity and territorial disputes. “We have often lost out to bigger fish in our area, but some of them have bowed out through the years and we are still here like we always have been,” Adam says. Now, he notes, the main issue is being able to get enough delivery of product for stock and to merchandise the showroom floors, even though he and Judy were very aggres-

sive in ordering over and above what they anticipated they would need. The store’s Facebook page regularly updates potential buyers on what items are in stock, availability of inventory, and lead times. While it can be difficult to carry on a multi-generational family business, the Kelleys attribute their success today to the groundwork first laid by Bud and Maxine over 50 years ago. “We have always been well known as the source for quality outdoor furniture and good customer service for five decades,” Adam says, adding, “My parents and I have worked very well together for many years.” He notes not every family business operates as a cohesive unit, but the Kelleys enjoy spending time together outside of work, including traveling together. Adam credits Home & Patio’s recent success to his parents, who helped make the new location possible. It was their vision, he explains, to open another showroom to not only grow the business but to also stay relevant. Adam says, “I owe both of my parents a lot of thanks for the opportunity because it allowed us to grow.”

SUPERIOR QUALITY. BEST SERVICE. NO COMPROMISE.

THE OUTDOOR GREATROOM COMPANY

4 0+ un i qu e f i re t a b le d e s ig ns Circle Reader Service No. 38

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o u td oo r roo ms .co m

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AS I SEE IT

REVOLUTION PERFORMANCE FABRICS

ON A ROLL Revolution Performance Fabrics continues to gain market share as customers seek affordable, fun designs. BY SHARON SANDERS

that our fabrics are made 100% in the United States means we don’t experience supply and demand issues. This past year, during COVID-19, these advantages have allowed us to gain a significant amount of market share that has created growth and momentum in all areas of our business.

STI’S REVOLUTION PERFORMANCE FABRICS

(Kings Mountain, North Carolina) jumped into the outdoor living scene just six short years ago with its USA-made performance fabrics. The brand’s fresh take on outdoor fabric design, durability, price, and marketing are shifting the performance fabrics conversation. Patio & Hearth Products Report recently spoke with Anderson Gibbons, chief marketing officer, and Glen Read, design director, to discover what this enterprisingbrand is all about. Who is Revolution? Gibbons: While the Revolution brand is relatively new, it has decades of experience behind it. Its parent company, STI, was started by my grandfather in 1964 as an engineered technical fabrics company making upholstery for trains, planes, and automobiles. The company transitioned into residential upholstery, and over the past 15 years STI has become one of the largest domestic indoor upholstery manufacturers in the United States. We entered the performance fabrics space in 2014, in part, because many of our indoor customers were making the transition into outdoor furniture. They asked if we could make outdoor fabrics, so we rose to the occasion. Today, Revolution is one of the most in-demand performance fabric brands in the industry.

are sourced locally so we are able to keep costs down and quality up. The average cost of a yard of fabric is considerably less than our competitors. Revolution has become a favorite of the interior design community because it brings luxury and durability without the high price. What is Revolution’s personality? Gibbons: While we are a large company, we are still a family business, which gives us many advantages. Operationally, we are like a fighter jet, not a battleship. This means we don’t have a corporate structure to weigh us down. We can make decisions and act on them quickly. We can design and deliver new fabrics to the marketplace quickly. The fact

What sets the brand apart in the crowded outdoor fabrics space? Gibbons: Our mission is to weave luxury performance fabrics without the luxury price. The costliest part of a piece of furniture is the fabric, and when it comes to outdoor furniture, the cost of performance fabric can be almost double that of its indoor counterpart. We make all of our yarn and weave all of our fabric domestically in our family-owned mill in North Carolina. All of our products

Top: (Fabrics left to right) Bernhardt chair pattern: Janus. Drapes pattern: Nude Beach. Bernhardt sofa pattern: Pizzazz. (Design collaboration with designer Cheryl Luckett) Bottom: Fabric Pattern: Squiggle

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How does Revolution stack up when it comes to performance? Gibbons: It has come to the point that performance fabrics and outdoor fabrics have become synonymous. There is really a choice between only two fibers when it comes to true performance fabrics: solution-dyed acrylic and solution-dyed polypropylene. The third fiber is high UV polyester, which is for one-year seasonal products typically sold at big box stores. Revolution fabrics are 100% solutiondyed polypropylene, which we believe has the upper hand because it is the only solution-dyed fiber that is naturally stain resistant without applying any kind of stain treatment. Acrylic fabric requires a treatment. People also want performance fabrics that are beautiful and soft. We are continually looking for ways to innovate our polypropylene yarns so they have all characteristics of natural material fabrics. Customers today want and expect the best of both worlds. What is the brand’s niche when it comes to fabrics? Read: STI has always been known in

Because Life Happens View Revolution Outdoor Fabrics at revolutionfabrics.com Circle Reader Service No. 41

AS I SEE IT

REVOLUTION PERFORMANCE FABRICS

the indoor fabric space for its textures, interesting yarns, and softness—that is our niche in performance fabrics as well. We strive to bring that to the outdoor setting. A lot of what makes our fabrics special is our yarn. We develop and spin our own. We have a genius engineer, who is also one of our owners, with a true passion for creating new yarn and new textures. During the pandemic, he created an incredible amount of new product. I am extremely excited about our outdoor fabric selection going into 2022. What Revolution fabrics are you most excited about going into next year? Read: We have many interesting, luxurious fabrics that I know people are going to fall in love with. Our faux chenille is pretty fantastic. It’s one of my favorites because it’s soft, chunky, and sophisticated. It has the expensive look that designers love—and it’s just $9 a yard. The fabric will be available as part of our mill direct and stocking program. Tell us about the company’s green story. Gibbons: We were sustainable before it

was cool. Revolution is one of the only major fabric brands that is PFC free. Perfluorinated chemicals are used to achieve cleanability—if water beads on a fabric, it has probably been treated with a PFC. It is often referred to as the forever chemical because once PFC is made—it never goes away. Growing evidence shows that it can be toxic if ingested, so if kids or pets lick it or get it on their skin, it can be harmful. All Revolution fabrics are made from 100% pre-consumer petroleum byproducts, and we use dying techniques that require no water for production. In the past 30 years, we have invested heavily in our domestic supply chain and make all of our fabrics within 300 miles of our North Carolina mill—which cuts down on our carbon footprint. We feel that it’s our responsibility as a fabric manufacturer to keep our customers safe and to do ourpart to protect the environment.

store at revolutionfabrics.com that has become an important part of our business. Through the store, we sell in-stock fabric (by the roll and cut yardage) direct to consumers, upholstery shops, designers, and outdoor retailers. This allows for shorter lead times. There are over 600 in-stock fabrics that are all under $20 per yard. People can order as little or as much as they need, when they need it. Several family-owned patio shops told me that our in-stock cut yardage program saved their businesses during COVID because it was the only place they could get fabric quickly for their customers. It has become a program that people can believe in. How does the brand resonate with today’s consumers? Gibbons: Revolution is a digital brand. We know how consumers research and buy products. With that in mind, we have set ourselves up as experts in the fabrics space. We focus a large portion of our marketing efforts on answering consumer questions about performance fabrics. Revolution typically gets 100,000 organic searches per month. Our most-visited page is our store locator page that directs

How is Revolution better serving its customers? Gibbons: Our wide range of customers have a wide range of needs. In addition to our mill-direct business to furniture manufacturers, we also have an online

people to the closest outdoor retailer that carries our fabric. The second most-visited page is our cleaning instructions. People want to know how to clean fabrics, and we address it in a relatable way with videos. We demonstrate how to treat specific spills like ketchup and grease. Our popular blog touches on fabric topics that are on consumers’ minds. We have built huge consumer trust around our brand that is reflected in over 1,000 positive online reviews. Any outdoor retailer can be confident that a consumer will walk into their store and know our brand, how it performs and how it cleans. What does the future hold for Revolution Fabrics? Gibbons: I’ve always heard that specialty retail outdoor living industry is 40% mom and pop. Being that Revolution is a family-owned company, we understand each other, and I look forward to continuing to build relationships with them. As a brand, we look forward to continuing to innovate polypropylene in outdoor fabric design and being a trusted fabric partner that creates products they are proud to sell.

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EXTERIORS Circle Reader Service No. 43

MY TURN

TWIN STAR HOME

LEADING BY DESIGN

Twin Star Home delivers with on-trend furnishings and accessories that suit a variety of budgets and tastes. BY MAURA KELLER

aving a consumer-centric and data-driven philosophy is what Twin Star Home is all about. Founded in 1996, Twin Star Home has transformed over the years into a leading omnichannel, consumer-driven designer and manufacturer of indoor and outdoor living products focused on enhancing the home experience. Lisa Cody, senior vice president of marketing at Twin Star Home, explains that the company’s mission is to develop solutions that bring warmth, beauty, and function int o consumers’ homes through innovative, design-rich, indoor and outdoor home furnishings. “We start and end everything with a consumer lens, and unlocking value and driving growth is at our core,” Cody says. “We are known for our market leadership in electric fireplaces, adjustable height desks, and outdoor furnishings.” Recently, Twin Star Home acquired Classic Accessories, resulting in a

consolidation of industry leaders in indoor and outdoor furniture, fire, and accessories. While Twin Star Home will become the parent company, they will continue to do business as Classic Accessories. “The combination of our companies creates an even stronger and more competitive organization positioned for greater growth,” Cody says. “Together, we will leverage and build on each other’s strengths. Our new consolidated company will enable us to provide consumers with total home comfort, all year long, and further accelerate our growth, and better manage market challenges and economic volatility.” A ROBUST OFFERING Some of Twin Star Home’s best-selling products feature the company’s exclu-

sive CoolGlow technology for electric fireplaces. For instance, the TV Stand for TVs up to 65” (up to 60 pounds) features a ClassicFlame CoolGlow 2-in1 electric fireplace and fan, as well as year-round temperature control. This product is a particular favorite among consumers who are looking for the warmth of an infrared quartz electric fireplace combined with the cool breeze of an oscillating fan. In addition, the electric fireplace boasts Twin Star Home’s Safer Plug fire prevention technology, which monitors the temperature of the plug to prevent electrical fire, circuit or product damage. For consumers who are setting their sights on their outdoor environs, Twin Star Home’s Florence Collection has proven to be a huge success. The Florence eight-piece sectional set with firepit features subtle gray and natural hues as well as a combination of both flat and rounded polyethylene wicker with sturdy, lightweight aluminum frames. The round firepit has a faux travertine stone finish. According to Cody, consumers love that they can connect a 20-pound propane tank and place it inside the base, add the fire rocks, and enjoy the warm fires on cooler nights. When the firepit isn’t being used, it can be protected with the provided weather-resistant cover. Classic Accessories has steadily expanded its premium line of covers and outdoor living furnishings, including the recent launch of a limited-edition, co-branded outdoor living collection with the iconic Vera Bradley brand. The two brands collaborated to create the Vera Bradley + Classic Accessories ex-

Top: Vera Bradley + Classic Accessories collection Bottom: CoolGlow TV Stand

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MY TURN

TWIN STAR HOME

clusive outdoor living collection that combines the myriad of colorful and bright floral, paisley, ikat, toile and pattern designs customers know and love from Vera Bradley with the trusted quality and functionality they expect from Classic Accessories. The Vera Bradley + Classic Accessories collection includes furniture covers, seat and lounge cushions, accent pillows, umbrellas, outdoor rugs and more. Each style is available to mix and match in a selection of Vera Bradley’s best seasonal prints, along with patterns created exclusively for the collection. UNDERSTANDING THE CONSUMER Throughout its 25-year history, the company has made a tremendous effort in understanding consumers’ interests and meeting their visions for the home environment. As Cody explains, Twin Star Home’s culture is built around putting the consumer first. The company’s proprietary data-driven platform and approach ensures the team’s product vision and choices are based on consumers’ preferences. “By leveraging our proprietary

consumer intelligence platform, we help our consumers make life at home more beautiful with home furnishings that are an extension of who they are,” Cody says. So what is the Twin Star Home team seeing in terms of consumer trends within the industry? “We always keep our eye on the latest trends. One thing that has never gone out of style is the consumer’s focus on safety. Consumers care about design, but when it comes to their homes and families, they care about safety even more,” Cody says. “Everything we do is through the lens of our consumer and understanding what’s important to them is critical. We found that 85 percent of the consumers we surveyed responded that safety is a consideration when they are shopping for heating products, and more than 30 percent of them had had a personal experience with an overheated plug.” That consumer feedback continues to compel Twin Star Home to reinforce the company’s focus on safety innovations including the exclusive, patented Safer Plug Fire Prevention Technology. “The distinctive green plug, standard on most of our electric fireplaces, moni-

tors temperature changes with a tiny built-in thermostat inside the plug that automatically powers off if it detects an unsafe condition,” Cody says. In addition to the SaferPlug, many of Twin Star Home’ s fireplaces come with the patent-pending SaferSensor, an additional fire prevention technology that automatically shuts off the heater if something blocks the heating element. “Our electric fireplaces remain cool to the touch and do not emit fumes or smoke, which is also safer for the environment,” Cody says. In addition to understanding its consumers, Twin Star Home also is proud that retail partners consider the company to be more than a supplier. They know the company is a leading designer of innovative home furnishings across residential office, outdoor, electric fireplace, living room and bathroom, and know they are category disruptors. “And we are significantly ahead of competition with e-commerce capabilities,” Cody says. With such a long-standing history, Twin Star Home has certainly faced its fair share of challenges. But being exceptionally well-positioned means that the company can learn and grow

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from these challenges. For instance, during the recent pandemic when many manufacturers faced production and delivery challenges, Twin Star Home was able to keep its warehouses open and continue shipping product and still maintain incredibly positive consumer reviews. In fact, Twin Star Home has more than 200,000 five-star consumer reviews. As the global marketplace emerges from the pandemic, what does the future of the industry look like? Cody says there is a massive market opportunity in the electric fireplace space. Consumers are investing heavily in their home spaces driven by several factors such as a desire for comfort throughout the day, having the flexibility to work from home, and creating livable outdoor spaces. “As people continue to nest at home, creating a cozy environment indoors and outdoors is more important than ever. We know consumers are living, working, and playing at home,” Cody says. “We are obsessed with developing beautiful and meaningful solutions that provide them with comfort they can enjoy throughout their living spaces, all year round.”

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PRODUCT INNOVATION

NAPOLEON

Fresh thinking on products and dealer support has made Napoleon an industry superstar. BY SHARON SANDERS

BIGIDEAS INNOVATION IS THE HEARTBEAT of Napoleon

Fireplaces (Toronto, Ontario). For the 45-year-old company, innovation has always meant much more than bringing the latest cool gadgets and trendy technology to market. According to Ron McArthur, president, being an innovator means building quality products that dealers love and are excited to sell on their showroom floors. “Our goal is for Napoleon to be the aspirational brand of choice for today and, more importantly, tomorrow,” he says. Under the direction of co-CEOs Christopher and Stephen Schroeter (sons of company founders Wolfgang and Ingrid Schroeter) the company has big plans in place for the next 3-5 years—with profitable growth as the driver. After making it through the worst of the pandemic last year, Napoleon went through a lengthy planning process to set its business up

for the future and to redefine its vision and purpose. “We set objectives that will help our dealers be more profitable that include building consumer brand awareness, making sure our business systems are dealer friendly and building sustainable products that today’s customers’ need,” McArthur says. Napoleon has been so successful in the specialty retail space because it works closely with its dealers to fine tune all of its products. “The voice of the customer is vital,” says Dave Coulson, director of marketing. Before anything new is launched to the public, it undergoes a field evaluation test to gather real-life feedback. “If the details aren’t right, a product won’t sell— that’s what makes the difference.” When it comes to gas and wood fireplaces, every unit needs to be easy and quick to install because more man hours for installation mean less profit. “We know a salesperson will walk a

Top: Entice 60 electric fireplace Bottom: Prestige PRO 665 propane gas grill

customer to a fireplace on the showroom floor that looks beautiful, operates efficiently and is simple to install or a grill that has all the right features—so we design our products with that in mind. Napoleon wants to make every sale easy.” ELECTRIC EXCITEMENT Going into 2022, Napoleon is gaining momentum with some exciting new additions to its lineup of quality-crafted hearth products. One rising star, in particular, is the electric fireplace. With people working and spending more time at home (post pandemic), electrics are growing in popularity. “They are the ideal way to add instant ambiance to any size space—big or small. Installation is easy because most models are hung on the wall like a picture. And if you move, the fireplace can go with you—just unplug it and go,” Coulson says. “The fact that they are sustainable makes them the perfect choice for zero-emission homes.” Electric fireplaces are now the fastest growing segment in hearth and that will continue. “Historically, professional dealers have been apprehensive to embrace electric units because they were viewed as low-cost big-box products, but that’s

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THE ANSWER TO THE QUESTION WE ALWAYS HEAR.

YES, IT’S ELECTRIC.

NEW CINEVIEW ELECTRIC SERIES The Cineview is available in a 26” and 30” model and comes complete with both logs and crystal media in one box, KZMI\QVO [QUXTQKQ\a IVL Æ M`QJQTQ\a .MI\]ZQVO WZIVOM JT]M IVL U]T\Q KWTWZML ÆIUM WX\QWV[ IVL LQ‫ٺ‬MZMV\ MUJMZ JML TQOP\[ IV -+7 UWLM I[ _MTT I[ I PQOP PMI\ [M\\QVO Q\¼[ I ^MZ[I\QTM Å ZMXTIKM aW]Z K][\WUMZ[ _QTT TW^M

See our entire collection of electric fireplaces at napoleon.com

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PRODUCT INNOVATION changing fast. Advancements in technology, consumer acceptance of virtual reality and the shift away from fossil fuels have spawned a new era of premium quality electric units,” Coulson says. “We’re now routinely seeing our dealers doing beautiful custom electric installations in million dollar-plus homes.” This fall, the company is bringing four new entertainment centers to its growing electric lineup, as well as a number of innovative additions to the insert and wall mount category in 2022. “Our R&D team has many products in the works that customers are going to love. The opportunities are endless in this category right now, and we plan to continue a strong focus over the next few years.” GRILL IT UP When it comes to performance grills, Napoleon offers a solid lineup of built-in and portable models that stand out from the competition. Its Prestige and

NAPOLEON Rogue series of gas grills feature commercial-grade stainless construction for longevity and unparalleled performance, as well as features including the Accuprobe temperature gauge, Jetfire ignition system and Nightlight control knobs that add convenience and ease to cooking. Napoleon’s infrared grilling technology has become its signature feature. Infrared grilling was something once reserved for only restaurants and the wealthy, but Napoleon introduced it on a retail level to the public. Its proprie ty infrared burners heat up to 1,800º in under 30 seconds—perfect for searing meats and vegetables. “With our grills, anyone can make steakhouse quality food in their own backyard,” Coulson says. This past year, Napoleon introduced the ultra-edgy Phantom series of matte black grills that includes the Phantom Rouge SE 425, Phantom Travel Q Pro and Phantom Prestige 500. “Everything on the grills from

the temperature gauge to the knobs and the cart is matte black. It was limited run with limited quantities that sold out almost immediately.” Also new in 2021 is the Built-In 700 Series, which provides the high-quality grilling experience that’s expected from Napoleon’s gas barbecues. All models feature rear infrared burners (single or dual) and are available with 44”, 38” and 32” grill surfaces. The 700 Series was designed specifically for easy installation in outdoor kitchens. Integrated trim and extra-long electrical wiring virtually eliminate design and functionality restrictions during installation. Starting this past May, Napoleon rolled out a new 15-year manufacturer’s warranty on all of its grills— which is the best in the industry. “It shows our dealers and their customers how serious we are about quality,” Coulson explains. The bumper-to-bumper warranty covers all parts, no exceptions. The grill grids, hood, main tub, and castings are guaranteed for a lifetime. STRONGER TOGETHER Napoleon has been working with its dealers to address many ongoing challenges that affect their bottom line. One of the biggest issues raised consistently has been the concern about competition from the internet. “We know it’s a very real concern and explain to dealers that there is actually a silver lining if they look at the internet differently,” McArthur explains. What Napoleon learned during the pandemic was that those dealers who were forced to shut their doors— but had a strong e-commerce online presence—were the ones whose businesses remained strong because they were still accessible to their customers. “That is the way of the future for retailers because it allows them to keep the brick and mortar stores, as well as cater to customers who would rather buy online and then just pick up at the store.” In addition, many consumers bought products online during the pandemic that they’d never bought before, which opens up new opportunities for specialty fireplace dealers. “They can sell products to e-commerce fireplace suppliers and set up a system to then provide the install and after-sale service for the online customers. That’s where Napoleon’s local dealers can play an important role in the whole e-commerce program.” Earlier this year, Napoleon held a webinar for its dealers on how to sell online effectively using Napoleon and its partners who can provide some valuable services. “The dealer of the future has to understand the value of the internet to their business if they are going to thrive, and we want to help them get there,” McArthur adds. As for the future of Napoleon, the company is moving into the next 45 years of business with the second generation of Schroeters firmly in place with the same drive and determination as their parents. “As a family business, Napoleon takes a long-term view of everything it does. Its goal is to do what is best both for the company and its dealers—either we succeed together or we don’t succeed,” McArthur says. “We want to ensure the business stays strong and healthy to pass on to the third generation.”

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CORPORATE PROFILE

SUMMER CLASSICS Ashland Teak Adirondack chair

Cast stone Mandarin coffee table

CHEERSTO CASUAL! Summer Classics’ latest outdoor designs are definitely worth toasting.

Classics’ introduction of casual furnishings has been a key component in its overall mission and ultimately its success. The ability to continue in a “legacy of taste” has driven the manufacturer to build upon its ground-breaking innovations and timeless designs that define quality leisure and outdoor living for its customers year after year. The processes and planning for 2022 may have held challenges, but opportunities were incorporated as well. For many customers, the current show season will be the first opportunity to experience both the 2021 and 2022 designs. As the Summer Classics’ website states, the introductions focus on “celebrating all of life’s moments even better with elevated essentials, cozy classics and the finest handcrafted products.” This message is reiterated by ICFA Lifetime Achievement Award nominee and Summer Classics founder, Bew White. “We are expanding on the 2021 collections, of which many retailers never saw, and adding in some muchneeded pieces. We expect our intros to be well received,” White says. “We had a great reception to our cast stone tables for 2021. It was so much so that we are introducing an additional color for 2022. We also had a

EACH SUMMER, select casual furniture retailers and industry profes-

sionals gather in the quiet beauty of the Southern town of Pelham, Alabama. For the function’s host and the town’s major employer, Summer Classics, it’s Garden Party Season. It’s when this iconic luxury outdoor furnishings designer and manufacturer rolls out a five-day event to punctuate the kick-off of its latest product lineup. For 2021, “Collections Worth Toasting” is the gathering’s theme, high lighting the celebratory influences that are reflected in the large selection of pieces, finishes, and fabrics debuting. Each year, the Garden Party fetes key partners to an immersive Summer Classics experience. In a show of true Southern hospitality, Summer Classics not only celebrates what is new, but also thanks the invitees for their continued partnership. PARTY ON While the “party” season runs annually from the Chicago Preview Market to the October High Point Market, it is the culmination of months of design and marketing work by teams throughout the company. On an even broader scale, it could be said that the party actually began nearly four decades ago. Since its founding by respected industry leader Bew White in 1979, Summer Top left: Montauk wicker lounge chair and sectional sofa, Gayle bench and Lakeshore coffee table Bottom: Monaco Dining

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BY LAURIE RUDD

great reception to the Bordeaux and Parc Collections, both inspired by a French Bistro feel. We are expanding those collections as well.” EXPERIENCE CREATING Due to the lockdown of the past year and the desire to create experiences close to home, tremendous opportunities are being realized across the casual industry, Summer Classics included. Efforts to recreate thwarted travel vistas or entertainment venues has proven to be a boon for all and a reason for continued new product innovation. “We have seen growth in our average order size and it has actually gone up dramatically,” White says. “This leads me to believe that people are investing in their ‘home experience.’ We also saw an explosion in requests from the contract segment as alfresco dining and leisure grew for commercial entities due to the exterior distancing requirements.” The Summer Classics design team responded to demand by delivering designs to recreate at-homeexperiences. Whether via colorations or constructions, motifs or motion, Summer Classics’ 2022 line was curated to cover all the bases. “With our line, we work to make

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CORPORATE PROFILE sure that we have all the categories filled so customers can come to us no matter what motif they want,” says Chris Hutchens, creative director. “For some time, our core design influence was traditional and although still available, we have definitely moved to more modern comfort. The important thing is that we make sure there are no voids in our line, and we are able to offer something for everyone.” CLASSIC INTROS During the Garden Party and upcoming shows, outdoor dining with motion seating options, updated finishes, and new all-weather materials debut in such collections as Summer Classics’ Monaco and Charleston. In response to consumer requests for functional additions to outdoor spaces, Summer Classics has added new storage options in raffia and teak. Additions to the cast stone accent table collection are providing heightened style and a unique complement to traditional collections . Garden stools also are being introduced that are multi-functional when used as end tables. With ultimate durability, the 2022

SUMMER CLASSICS

introductions include additions to Summer Classics’ N-Dura Wood line. The material will be launched in a number of new products, including an Ashland Adirondack in slate gray and natural teak. This is a particularly popular request by contract clients. While withstanding all seasons and climates, it provides the look of real wood without th e required care and maintenance. Within the new introductions, Hutchens’ design team concentrated on the clean lines and modern looks currently trending. “Modern is often thought to be less approachable, but we worked to eliminate those feelings and create designs that are inviting and especially comfortable,” Hutchens says. Despite the disruptions, delays, and shipping issues many in the industry have been experiencing, Summer Classics is able to bring a significant offering to market, including 74 new product SKUs. The Summer Classics founder states that the purchase of fabrics prior to the design process has allowed them to eliminate the difficulties some in the industry are facing when acquiring textiles. Having

an in-house design team and a successful retail division also contributed to overcoming possible challenges. “Since we have our own retail stores, we get much better feedback on customer preferences and sales direction,” White says. “This close association helps us make better decisions when moving forward on collections. We know what sells. And it helps our other retail partners as well. We realize that it is difficult for dealers to pick fabrics, but when we are able to encourage them to follow what we are doing, they should have positive results.” CLASSIC CONTRACT As mentioned by White, the contract market has grown for Summer Classics and is not overlooked by the design division. The constructions and features may have elements in common with residential casual furnishings, but the designs for each market are treated separately. “We definitely separate our residential and contract offerings as we design individual curated lines based on the needs of each segment,” Hutchens says. “What is required, however, for contract

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is similar to residential. In fact, contract wants an ‘at home’ look, but with the commercial-grade durability. The contract designer requires something that is comfortable and functional. We marry those together when considering new intros for this market, but each category can be a positive influence for the other.” CLASSIC RELATIONSHIPS The use of an in-house design team allows Summer Classics to offer a complete integration of innovation and flexibility in marketability. Summer Classics has a rich history of listening and responding to the demands of the marketplace with its understanding of not only considerations for weather and durability or constructions and colorations, but celebrating the outdoor category as a whole. When asked about the success of the Summer Classics design process, Hutchens was quick to point to customer relationships. “I feel we listen to our customers and their needs,” Hutchens says. “We get that feedback and then design around what is truly functional and what meets their needs.”

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INSIGHT

WARMING TRENDS

FANTASTIC FLAMES Warming Trends' patented burner systems deliver taller, brighter, and more natural flames. BY CHERISE FORNO

THE OUTDOOR LIVING MARKET has been on a strong

rise for several years. When COVID-19 hit, vast numbers of people stuck at home compounded that growth exponentially. Warming Trends (Englewood, Colorado) is a manufacturer of outdoor gas fire features that has been fortunate to keep pace during these unprecedented times with the demand for its cutting-edge brass burner systems. “What we try to deliver day in and day out is a delightful experience for the customers and give them a beautiful fire,” says Voni Flaherty, co-owner. Since Warming Trends began selling its unique CrossFire burners more than five years ago, its share of the outdoor fire market has significantly increased each year. The company owners, Tim and Voni Flaherty, attribute the popularity of their CrossFire burner systems to a mix of unique qualities that sets them apart from anything else on the market. The patented CrossFire burner delivers superior flame performance together with outstanding fuel efficiency. The burner’s jet technology produces taller, brighter, more natural-looking flames. Innovation in the design also provides unparalleled fuel efficiency, whether the key valve is turned to produce a cozy campfire or a large, eye-catching flame. “Unlike the limitations of other burners, our customers do not have to choose between a beautiful flame or saving fuel,” Voni says. “CrossFire burners deliver both.” Every CrossFire burner is made from 100% brass, which is known for its durability and corrosion resistance – notably so in coastal areas with saltwater conditions. “We have a lifetime warranty, but we also have a lifetime burner,” Tim says. In-house machining of parts and the modular design of burners is another feature unique to Warming Trends. “The modularity of our product allows our designers to vary the configuration of burner manifolds and jet direction greatly,” Tim says. “Our in-house machining of parts allows us to get burners out the door very quickly. That combination translates to better product offerings and faster delivery to our customers and really sets us apart from others in the industry.” One example of a Warming Trends creative configuration is the tree-style burner. The burner is a cross between two other styles, linear and H burners, with “branches” reaching out from the burner. The tree burner can provide a

Top: Gathering around a Warming Trends fire on a crisp summer night. Middle: Accentuating your perfect view. Bottom: Customized for the homeowner.

beautiful “wall of flames” for a rectangular fire feature. Standard sizes range from 13” x 5.5”, delivering 110,000 BTU to 53” x 11.5”, providing up to 470,000 BTU. For those looking to work outside the box, Warming Trends can quickly design and manufacture endless custom burner systems. The company has worked on projects as small as 15,000 BTU or as large as 6 million BTU, with the company’s longest installed

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burner to date being 107 feet. Some projects have used a burner designed to weave through boulders, spell words with fire, or create a custom 23-foot eye-shaped firepit for a rooftop bar. “If you can dream it, we can make it,” Voni says. Warming Trends’ U.S.-based manufacturing and distribution provides more reasons that CrossFire burners are in high demand — availability and reliable lead times. “We have been

In-house design and machining of burners speeds up delivery and improves customer service.

able to operate continuously throughout the last year and a half, supporting our employees and delivering outstanding products to our customers,” Tim says. As a vertically integrated manufacturer, every month the company sources hundreds of thousands of pounds of brass and aluminum from U.S. suppliers. Brass parts, aluminum frames, plates, pans, and covers are all machined and expertly assembled in the company’s Colorado facilities. “We design, engineer, fabricate, and machine all in-house, so we can turn things around quickly,” Tim says. “We’re very proud to be an American manufacturing business. We produce a superior product at a competitive price, with great employees that support the Colorado economy. It isn’t always easy, but it is very satisfying.” Pandemic-related supply chain issues that have hindered overseas deliveries for others have created a different challenge for Warming Trends — keeping up with increased demand. With sales more than doubled from a year ago, the company has grown in nearly every aspect. “That meant expanding our business a great deal in a really short time,” Tim says. Since 2020, Warming Trends has grown from about 30 employees to 75 and has tripled its floor space by moving its main facility and opening a second location. “We recognize how extremely fortunate we were during COVID,” Tim says. “We did not have to shut our doors. We were able to support our employees; we were able to support the tremendous growth in the industry. That was a combination of being a U.S. manufacturer and having a U.S.-based supply chain. We will continue to build on that model.” They are now focused on tripling machine capacity, improving production and shipping efficiencies, and reducing supply chain interruptions. “This year we’ve pulled back in R & D and other areas to place our complete focus on supplying our customers what they need, when they need it,” says Voni. “2021 has been a very challenging year and we are thankful for our customers’ commitment to our brand.

expectations. “We’re looking to exploit our business model — an integrated approach flowing from the customer to design, engineering, production, and support. All meant to deliver a superior customer experience," Tim says. As the company works on quality, turnaround times, and customer satisfaction, it is also looking forward to 2022 and beyond. Providing innovative products, outstanding quality, and exemplary service to their customers is the company’s primary focus and Warming Trends is excited to renew its investment in product development, technology and process to achieve these goals.

Market analysis and forecasts both indicate that the trend of increased investment in outdoor living spaces will continue. Warming Trends will work toward building capability, capacity, and new products to satisfy customers’ growing

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INSIGHT FIBERBUILT

BUILT for SUCCESS

AS 2020 BEGAN, manufacturer FiberBuilt Umbrellas & Cushions had a lot to celebrate. It was the Florida-based company’s 20th anniversary, and all signs pointed to another year of strong sales for its signature umbrellas that feature flexible fiberglass ribs. But as we all experienced, about three months into the year, the beginnings of a worst-case scenario unfolded. A pandemic brought the hospitality business to a halt, and since the majority of FiberBuilt’s sales come from hospitality customers, within weeks those stellar sales forecasts became irrelevant. “Prior to the pandemic, we were on track to have a banner year in 2020,” says Chantell Holmes, the company’s retail sales manager. “As you might expect … sales took a hit. But we continued to fill orders that were already in house, and we saw an increase in retail sales for standard and custom products.”

Above: Lucaya umbrella from the Prestige Collection Top: Venice umbrella from the Euro Collection

Florida shade company prospers as residential and hospitality markets expand. BY LARRY THOMAS

Despite the downturn, she notes that the company’s CEO, Paul Knapp, didn’t lay off any employees and kept operations running throughout the pandemic by implementing a combination of social distancing, mask wearing and remote work procedures for its staff. He also centered sales efforts on the retail market since so many people were now spending all day every day at home. “FiberBuilt’s employees have always been there, giving their best for the company, and we were determined to be there for them as well,” Knapp says. The company even forged ahead with plans for a new 88,000-square-foot headquarters and factory in Pompano Beach, Florida, which opened its doors in January of this year. The strategy paid off. As pandemic restrictions have eased in recent months, those 2020 forecasts have already been surpassed. “The hospitality market is definitely sprucing up and preparing for vacation and business travelers who have a pent -up desire to get away from home,” Holmes says.

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“As restrictions have eased, which fortunately coincided with the beginning of the casual furniture season, we’ve been slammed with new business. We’re now focused on hiring additional employees, but that continues to be a challenge.” The company also has seen a solid uptick in retail sales for both its umbrellas and custom replacement cushions. “We chalk that up to homeowners’ desire to reimagine their surroundings in a more comfortable, colorful, fashionable light,” Holmes says. “People began improving their outdoor space when the indoor walls started closing in.” She notes that sales of FiberBuilt’s Market umbrellas have remained strong, along with a noteworthy increase in orders for Cantilever, Beach, and Lucaya umbrellas. According to Holmes, homeowners have come to appreciate the importance of shade products as they refurbish outdoor living space because it allows them to enjoy their time outside more fully. That has resulted in increased orders for larger canopies that deliver shade footprints of 10foot square and 13-foot diameter. “There’s also a meaningful interest in umbrellas with design options such as scalloped valances and fringe, as well as continued on page 97

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CASUAL MARKET ROUNDUP

AWELCOMERETURN BY CAROL DAUS

PHOTOGRAPHY BY TY ACIERTO

PARTICIPANTS OF THIS YEAR’S

Casual Market Chicago were particularly happy to attend this year’s event on September 21-24 after the large-scale trade show was canceled last fall due to the pandemic. For more than four decades, Casual Market Chicago has offered the most complete collection of furniture, trends, and accessories for outdoor living. It’s also the only show in North America 100% dedicated to the casual and outdoor furnishings industry that is endorsed by the International Casual Furnishings Association (ICFA). Attendees included specialty casual furniture retailers, home furnishing retailers, hearth retailers, designers and architects, hospitality buyers, and pool & spa retailers. Pictured here are some of the approximately 250 exceptional manufacturers who exhibited at this year’s show. Their displays feature d an impressive range of casual furniture and outdoor-related products, which are sure to be hot sellers in 2022. Patio & Hearth Products Report is grateful for these individuals (and their companies) for their many contributions to the industry.

C.R. Plastic Products From left: Norm Pope, Loryn Lougheed, Dave Ervin, Eddie Delaney, Christina Delaney, Will Carpenter

Tropitone Frank Verna

Woodard From left: Belinda Lavender, Perry Solomon, James Goff, Bill Herren Winston Furniture Layne Koldewyn

Patio & Hearth Products Report and ICFA From left: Tony Ramos and Jackie Hirschhaut

Jensen Outdoor From left: Eric Parsons, Hlodver Olafsson, Phillip Crowe

Country Lane Gazebos Pete King

Patio Renaissance From left: Andrea DiBello, Albert Lord, Mark Gorr, Alec Chiu

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Telescope Casual From left: Kait Warren, Henry Vanderminden IV; standing: Kathy Juckett, Bill Vanderminden

Ratana From left: Wilson Chu, Winnie Ng, Lawrence Wong; bottom: Godfrey Leung, David Leung, Steven Ngai Frankford Umbrellas Marc Kaufer

Brown Jordan Stephen Elton

Bella Dura Home From left: David Thomases, Sarah Keelen

Castelle Rory Rehmert

Seaside Casual Kate Carret

POLYWOOD From left: Julia Blanter, Lindsay Schleis, Marisa Nathan Kingsley Bate From left: Clay Kingsley, Brian Blakeney

Outdura From left: Chris Caldwell, Teresa Buelin, Ulrich Tombuelt

Gensun From left: Laurie Liu, Gray Dobbins, Lisa Zhou

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LAST WORD

JENSEN OUTDOOR

GREEN IS GOOD Style and sustainability are the trademarks of Jensen Outdoor’s designs. FOR MORE THAN A QUARTER CENTURY,

Jensen Outdoor (Sandston, Virginia) has been renowned for designing and manufacturing the highest-quality wood furniture for the outdoor space. Remarkable not only in its offering of inspired, elegant, yet functional style, Jensen Outdoor has been on the forefront of supporting responsible forestation of the Ipe hardwood trees used in creating its expertly crafted furniture pieces. The company only uses wood sourced through Forest Stewardship Council-Certified forests. This means that the forest is managed in a manner that preserves its biological diversity

and benefits the lives of local people and workers, while ensuring the sustainment of economic viability, according to the FSC. “Preserving the natural forests has always made perfect sense to us at both a business and ecological level,” says Hlodver Olafsson, president. From a business perspective, he observes that if the forests continu e to thrive in the future, then so will the company. “Without these natural resources, we would no longer be able to produce the highest-quality sustainable wood furniture in the world.” Furthermore, he explains, “On an ecological level, Jensen Outdoor has a deep commitment to preserving the

BY KIMBERLY RODGERS

forests managed by its partners, to preserve untenable deforestation, maintain the balance of wildlife, and support equitable working conditions in an environmentally sound manner for the world’s native populations.” The company has seen a marked increase from a new generation of consumers who are in the market to purchase better leisure furniture for the first time. In fact, research shows a majority of Generation Z and Millennials prefer to buy from sustainable brands. “These generations bring a waste-not perspective, focused on preserving the world’s natural wonders so they may enjoy them for years to come.” As people throughout the U.S. cre-

ated and enhanced spaces in their homes to safely gather with family and friends in response to the pandemic, casual manufacturers saw demand for product surge. According to Olafsson, Jensen Outdoor experienced steady growth in demand with a 125% increase in orders for the 2021 season. Because the company sources its wood materials exclusively from South America (which was not initially impacted by production pauses), Jensen Outdoor’s supply pipeline remained r elatively strong several months into the pandemic. However, at the beginning of this year, shipping congestion in the Panama Canal and delays within the fabric and foam supplier industries have caused greater challenges, Olafsson notes. SUSTAINABILITY AND MORE Sustainability is at the very core of Jensen Outdoor and is reflected in the company’s mission statement: “To bring the highest-quality sustainable wood furniture in the world, to your outdoors.” Beyond the preservation of natural resources, Olafsson adds that Jensen Outdoor produces the very best in luxury outdoor furniture coupled with award-winning design. “We pride ourselves on being able to pair the finest hardwoods available with the best design minds in the business. This brings to the market furniture concepts that both inspire and are extremely well executed

Above: Modular Ipe sectional from the Mix Collection Top: Traditional Ipe deep seating group from the Sky Collection

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WHAT’S NEW Greenwich Woven Dining Collection

6 Hot Products To Sell Now

Seaside Casual’s Greenwich Collection is growing in 2022. New additions include a 35” x 90” Dining Table, Woven Dining Chairs, and 60” and 80” Slatted and Woven Dining Benches to round out the most flexible combination of seating options offered in any collection. EnviroWood Premium Wood-Tone finishes (now available across all frame and slat color options) combine with two new colors of All-Weather Woven Hyacinth panels to create a winning combination in any outdoor setting. Contact: (800) 809-3114 or www.seasidecasual.com. Circle Reader Service No. 101

Sorrento Modern Teak Sectional

Freestanding Muscle 36” – Hybrid Grill

Jensen Outdoor welcomes FSCcertified teak into its family of fine outdoor furniture materials with the modern Sorrento collection. Aesthetically stunning, the modular sectional components of Sorrento allow you to design a relaxing oasis with an array of sectional seating and accent pieces that can be arranged to suit any vision. With deep seating cushions in your choice of Sunbrella fabrics, Sorrento brings the luxury of comfort and style to outdoor living. Contact: (800) 403-0403 or www.explorejensen.com. Circle Reader Service No. 102

Crafted entirely in the USA from the American Made Grills Hybrid Series, the Muscle Grill is a luxury grill series designed for use with solid fuels like wood, charcoal, and lump charcoal. It’s available in 36” or 54”, Built-In or Cart Model, and features the Gold Standard Lifetime Warranty. The Muscle Grill comes fully loaded with a Drop-In Infrared Sear Burner, Rotisserie Kit, Starter and Care Kit, and Cover. Contact: (800) 966-8126 or www.americanmadegrills.com. Circle Reader Service No. 105

Bull’s Brand-new Countertop Designs As a leader in the outdoor entertaining market, Bull has been innovating the way you barbecue for over 30 years. This year, Bull has redesigned its line of premium outdoor kitchens to match the most desirable indoor kitchens on the market today. With crisp, clean modern 90° corners and a selection of brand-new Italian-inspired porcelain tiles, Bull’s new countertops are guaranteed to be the showpiece of any backyard living space. Contact: (800) 521-2855 or www.bullbbq.com. Circle Reader Service No. 103

DV32CV from Woodbridge SimpliFire Fireplace Electric Insert There has never been a more economical way to transform your drafty, dated fireplace into an efficient and attractive source of warmth, or add a new, captivating fireplace in any room. Enjoy easy control with the intuitive remote while accent lighting, beautiful logs and adjustable flames enhance the allure. Best of all, turn on the ambiance with or without the heat for year-round use. Available in a range of sizes to fit most fireplace openings. Contact: (877) 320-0730 or www.simplifire.com. Circle Reader Service No. 104

Woodbridge Fireplace introduces the DV32CV model. Adjustable input rate 25,000 - 36,500 BTU (NG) or 25,000 - 32,500 BTU (LP) makes this 32” fireplace ideal for medium-sized rooms. The DV32CV is available with millivolt or electronic ignition systems and features a herringbone brick liner, realistic 8piece log set, and a clean face. New dealers are welcome! Be sure to visit Woodbridge’s updated catalog online. Contact: (844) 636-3473 or

www.woodbridgedealer.com. Circle Reader Service No. 106

PATIOANDHEARTHPRODUCTSREPORT.COM

New Polymer & Powdercoat Colors

New Cushion & Sling Fabrics New 2022 Products

NEW for 2022!

Propane Patio Heater Perfect for free-standing or under a dining, balcony or bar table!

Visit www.TelescopeCasual.com to see more of what 's new for 2022! Circle Reader Service No. 65

PRODUCTS Carmel 5Piece Deep Seating Swivel Group

New Mobile Kitchen Islands by Gensun

Gensun’s new 67” mobile islands are available in a traditional style (Paradise) or a more contemporary style (Modanō). They have heavy duty locking caster wheels and handles on either side for easy movement. They come in a variety of finishes, including scratch resistant embellished finishes for the countertop and have a lifetime structural warranty. Contact: (866) 964-4468 or www.gensuncasual.com.

Notably modern, undeniably unique. Apricity continues to build on consumer demand for trendsetting designs like the Carmel 5-Piece Deep Seating Group. Sleek and angular, Carmel delivers a look that works indoors or out. Coffee and accent tabletops crafted with Resysta offer the look and feel of genuine wood, yet resists fading, chipping and cracking. To explore Apricity’s trending collections and add more profitability to your product lineup, contact: (888) 997-7623 or www.apricityoutdoor.com.

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2021 Color Collection

Napoleon’s Essentials Mantel Packages

Danver, Brown Jordan Outdoor Kitchens, and Trex Outdoor Kitchens, the leaders in stainless steel outdoor living solutions, have introduced 13 new powder-coated hues, bringing their offering to nearly 60 finishes. Neutrals have been in top demand among the newly introduced finishes, with nature-inspired hues like slate blue Chromica Baltic; dark, saturated blue Ink; and sophisticated dark green, Chromica Feroe, taking center stage; along with whites, browns and grays like White Silk, Coffee and Dove. Contact: (203) 935-8357 or www.danver.com.

Perfect for offices, commercial spaces, dorms, living areas, and bedrooms, Napoleon’s new Essential Series Mantel Packages built with the Cineview Electric Firebox provides simplicity and flexibility of styling, allowing you to enjoy the luxury of a fireplace in any room. Warming spaces up to 400 square feet with a built-in electronic media compartment and wire management system, this powerful heater can easily become the cozy hub of your entertainment area. Contact: (866) 820-8686 or www.napoleon.com.

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PGS Legacy Timer Grills PGS has a time-tested reputation and is an industry leader in an easy-to-operate, safe, functionally elegant, and unparalleled line of grills that provide the outdoor chef with the ultimate performance and durability. The stainless steel Legacy Series has flexible options that can fit into a built-in outdoor kitchen or stand-alone. It offers a FuelStop One Hour Gas Flow Timer to add a sense of security and not waste propane. PGS’s Legacy is unmatched for serious grilling. Contact: (949) 474-3070 or www.aeicorporation.com.

Faber MatriX Natural Gas/Propane Fireplace The MatriX fireplace comes in two different sizes and lets homeowners choose from four setup configurations (front, left or right corner, and bay). MatriX features the luxurious Faber flame created by a patented five-burner system, with the ability to adjust the flame intensity by turning the back burners on for added depth to create an exceptional experience. This modern fireplace creates an impressive focal point in any room. Available in 55-1/4” and 45-3/8” front widths. Contact: p&h@glendimplexamericas.com, (800) 668-6663, x 550, or www.faberfire.com.

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PRODUCTS Single Slide in Pro Side Burner

Poly Lumber: Made by NorthCape

Bring the power and versatility of the indoor kitchen to the outdoors with the super powerful Bull 25,000 BTU single slide-in Pro side burner. Perfect for boiling stocks, heating sauces, or sautéing foods that require more controlled temperature than your grill, this side burner offers the convenience of range top cooking and comes with a removable ring used to stabilize traditional rounded woks. Contact: (800) 521-2855 or www.bullbbq.com.

Introducing NorthCape’s poly lumber outdoor dining, gathering and accessories. NorthCape has developed products using PolyTuf by Tangent material to complement a full assortment of product offerings. Made in the USA. Contact: (708) 563-2890 or www.northcape.com. Circle Reader Service No. 115

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Sierra Series Linear Electric Fireplace A perfect choice for a quick upgrade to any living space, the Sierra Series pairs well with flat screen TVs or provides a beautiful focal point on any feature wall. This versatile fireplace can be built-in, wall-mounted or placed on a tabletop, shelving unit or furniture console and simply plugs into a standard 120V outlet. Available in 48, 60, and 72-inch lengths, the Sierra includes three interchangeable media options—logs, pebbles, and crystals— providing great options for any room and décor. Customers will enjoy a range of flame color options and a flame-only setting for four-season ambiance. When needed, the Sierra can heat up to 1,000 square feet. Contact: p&h@glendimplexamericas.com, (800) 668-6663 x550 or www.dimplex.com. Circle Reader Service No. 114

Trex Outdoor Kitchens

Trex Outdoor Kitchens now offers an expanded roster of door styles, spanning manufacturer Danver’s top sellers and two exclusive doors. Exclusive styles include the Newport, featuring two stiles and rails with a center stile and the Craftsman-inspired London, boasting two stiles and rails with cross mullions. With cabinetry available in a wide range of powdercoated finishes and sizes, these durable, low maintenance stainless steel solutions empower outdoor spaces rooted in functionality and timeless design. Contact: (203) 935-8357 or www.danver.com. Circle Reader Service No. 116

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PRODUCTS Real Fyre G52 Radiant Vented Burner System

Oven Brothers-Original Joint Rotisserie The Original Joint is the perfect vertical rotisserie for the backyard hero, caterer, or food service establishment. Succulent Shawarma, Kabobs, or Taco al Pastor has never tasted better…it’s so easy! This wood/charcoal-fueled rotisserie is made locally and features a limited lifetime warranty. Commercial Grade 304 Stainless Steel Rotisserie motor, stainless spit and dish. Plugs into a standard 120v outlet. No assembly required and ships fully assembled. Available in both a full cart model (shown) or a tabletop version for outdoor kitchens. Seeking dealers and distributors. Contact Ben www.ovenbros.com, (833) 683-6276, (833) OVEN BRO, or www.ovenbros.com.

The Real Fyre G52 Radiant Burner System features an exclusive stainless steel “booster grid” that acts as a catalyst to increase the intensity of the fire and the glow of the logs. Experience dancing flames and an incredible warmth with this best-selling burner system. Available with a variety of control options. Call (630) 241-0506 or email sales@fandcdistributors.com. Circle Reader Service No. 117

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Mix Modular Ipe Sectional The luxury of choice comes to life in the Mix collection from Jensen Outdoor. Mix seamlessly blends fashion and function with clean lines crafted from 100% FSC-certified Ipe timber. Mix offers a selection of lounge chairs, sectional units, ottomans, and accessory tables that can be arranged for traditional seating, configured into a sectional or combined for the best of both. Add a finishing touch of comfort with Sunbrella performance fabrics. Contact: (800) 403-0403 or www.explorejensen.com.

Monessen Lo-Rider

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Its name says it all! Installed flush to the floor with an extra-tall opening, the Lo-Rider vent-free firebox mimics a true wood-burning fireplace. It is the perfect match with a beautiful Monessen vent-free log set, hideaway screens and add-ons. With a choice of interior liners, the Lo-Rider fits any style of room. And the Lo-Rider delivers maximum heat to a space while the ventless zero-clearance design lets you install it just about anywhere. Contact: (877) 863-4350 or www.monessenhearth.com. Circle Reader Service No. 121

Solstice Collection

Introducing the St. Clair Series, a new line of wood-burning fireplaces all meeting EPA 2020 standards. St. Clair Series fireplaces feature a simple one-lever control, integrated blower, and an air wash system to allow for easy operation and maintenance. Several sizes and style options are offered. Available through Empire Stove Dealers. Contact: (800) 851-3153 or www.empirestove.com.

The Solstice collection features clean lines, a high back, and a sleek frame that enhances the European inspired design. The fully upholstered look and contemporary comfort make for an outdoor collection that will be enjoyed for generations. The Solstice collection is 100% made in the USA. Contact: (800) 526-9894 or www.lloydflanders.com.

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St. Clair Series Wood Fireplaces

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PRODUCTS PGS A-Series Timer Grills Southport Collection

PGS has used over 40 years of experience to produce an easy to operate, safe, functionally elegant, and unparalleled line of grills that provide the outdoor chef with the ultimate performance and durability. The A-Series has aluminum castings, a stainless steel “H” burner, and stainless steel folding side shelves. It offers a FuelStop One Hour Gas Flow Timer option to add a sense of security and not waste propane, with performance-focused grilling in mind. Contact: (949) 474-3070 or www.aeicorporation.com.

The Southport collection features a sleek frame design, accented with a beveled extrusion that captures the classic loom panels. With the choice of color on both the frame and wicker insert, one can customize to any outdoor space. The Southport collection is 100% made in the USA. Contact: (800) 526-9894 or www.lloydflanders.com. Circle Reader Service No. 123

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Big Green Egg Natural Hardwood Charcoal

Potomac 11-Piece Dining Group

Give your customers more of the brand they trust. Big Green Egg’s new eucalyptus wood Natural Hardwood Charcoal offers a subtle flavor profile that pairs especially well with smoking chips and chunks for a variety of flavors. The lump charcoal contains no fillers, nitrates, chemicals, or petroleum products, and produces less ash than briquettes, so there is minimal waste and cleanup … delivering more value and performance in every bag! Contact: (770) 938-9394 or www.biggreenegg.com.

Trends in outdoor entertaining continue to build, and with Apricity’s Potomac 11Piece Dining, your customers will be saying “the more, the merrier.” Celebrating at home is a breeze with a collection that seats 10 comfortably in seating that is crafted with a stylish mix of all-weather wicker, deep-seating tailored cushions and uniquely modern detailing in rust-free aluminum frames. Homeowners who love to entertain are sure to gravitate to the grand styling of Potomac. To deliver the trending looks, and the profitability only Apricity can deliver, contact: (888) 997-7623 or www.apricityoutdoor.com.

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Faber e-MatriX Electric Fireplace

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The e-MatriX by Faber: an astonishing fire... from water. This unique three-dimensional flame technology creates an ultra-realistic flame effect that will amaze! This modern electric fireplace allows homeowners and designers to install a gorgeous fireplace without the hassle of gas venting—creating new possibilities for placement. The e-MatriX fireplace offers four setup configurations (front, left or right corner, and bay) providing complete design flexibility. This stunning electric fireplace will take designs to the next level. Available in front widths from 35” to 39-1/8” depending on the configuration. Contact: p&h@glendimplexamericas.com, (800) 668-6663, x 550, or www.faberfire.com.

The Finest Griddle Today The very popular Le Griddle is now available as gas or electric. This change means that they can now be used in highrise applications where open flames are not allowed. All models are offered on carts, perfect for backyard or tailgating. Le Griddle is currently adding more dealers and seeking distribution in certain markets across the U.S. Contact: (800) 833-5998 or www.legriddleus.com. Circle Reader Service No. 128

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PRODUCTS New Jayne Collection by Gensun

Sunbelievable Sunbelievable presents 100% acrylic fabrics that it’s solutiondyeing to show you. With exquisite patterns, colors, and innovative features, these fabrics now boast the very best durability, stain, and fade resistance with a 5-year limited warranty. Production capacity has been increased to 3 million yards per month, thanks to six new buildings outfitted with state-of-the-art equipment. You can also depend on prompt order fulfillment. Pictured here, Sea Star and Wave Runner, in the color Rain. Contact: (336) 210-2630 or www.sunbelievable.com.

Gensun’s new Jayne collection captures the relaxation of outdoor living with its enveloping softness and unique use of materials. Jayne’s seamlessly integrated straps surround you as you sink into its cloud-like cushions, and the teak finished aluminum arms give the warm look of wood without the maintenance. With its gracefully curved silhouette, modern detailing, and striking stance, Jayne is an inviting addition to any outdoor space. Contact: (866) 964-4468 or www.gensuncasual.com.

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DuraVent DirectVent Pro Concentric Flex DuraVent’s DirectVent Pro Concentric Flex can be used as a cost-effective alternative to 45° elbows when offsetting around an obstacle such as a stud, joist, or truss. It allows you to put the vent EXACTLY where you need it, and in a hurry. Aside from speeding up installation, using this approach can also help to minimize the number of joints between pipe sections. It is fully compatible with DirectVent Pro. This gives you the best of both worlds—the robust, long-lasting professional reputation of the rigid system combined with the infinite convenience of concentric flex when you need it, where you need it. Currently available in 5” x 8”. 4” x 7” will be available in Fall 2021. Contact: (800) 835-4429 or www.duravent.com.

The Winslow electric fireplace adds charm and ambiance to any room. This convenient fireplace mounts easily to the wall or can be placed on the tabletop stand (included) and simply plugs into a standard 120V outlet. Available in 36, 42, and 48-inch lengths, the Winslow includes three interchangeable media options—logs, pebbles, and crystals—so customers can choose based on their room décor or change it up for a fresh look. Customers will enjoy a range of flame color options and a flame-only setting for four-season ambiance. To take the chill off, the Winslow electric fireplace can heat up to 1,000 square feet. Contact: p&h@glendimplexamericas.com, (800) 668-6663 x550 or www.dimplex.com.

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Winslow Wall-mount Linear Electric Fireplace

White Mountain Hearth Vented Logs White Mountain Hearth’s lineup of vented logs just keeps getting better. With the recent addition of a single vented burner to the line that already includes the successful elite heat burner, there is sure to be a product offering for every customer. These new single vented burners are available in 18-, 24-, and 30-inch models with two concrete logs to choose from. Contact: (800) 851-3153 or www.whitemountainhearth.com.

The most exclusive line from Louisiana Grills to date, the Founders Series couples stylish designs with unrivaled performance, and represents over 20 years of an unyielding passion for excellence, an unrivaled dedication to the pellet grill industry, and an endless devotion to the craft of high-end outdoor cooking. Contact: (877) 972-2474 or www.louisiana-grills.com.

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Founders Series by Louisiana Grills

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sSOLSTICE so o lst ol l st s ice stic c ce

The Solstice collection features clean lines, a high back, and a sleek frame that enhances the European inspired design. The fully upholstered look, and contemporary comfort make for an outdoor collection that will be enjoyed for generations.

sSOUTHPORT so out u th uth t hpo p ort por rt

lloydflanders.com

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PRODUCTS Mixed Media: Made by NorthCape NorthCape’s mixed media features sleek modern-day designs. Outdoor seating and dining made with sturdy powder-coated aluminum frame, PolyTuf by Tangent poly lumber and Premium Cushions. Made in the USA. Contact: (708) 563-2890 or www.northcape.com.

Custom Outdoor Kitchen Turn your outdoor dream into a reality with a custom outdoor kitchen island. Outdoor kitchens are the modern solution for bringing everyday cooking essentials to a comfortable backyard space. These kitchens utilize G90 marine-grade galvanized steel framing with HardieBacker cement board sheeting. Common finishing materials include stucco, Supercast concrete, granite, tile, or stacked stone. Contact: (866) 303-4028 or www.outdoorrooms.com.

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Coming Soon: Memphis Stone Islands Kodiak Timbers Double Stack

A customized outdoor kitchen is as easy as 1-2-3 with a Memphis stone island. Designed specifically for Memphis’ award-winning lineup of pellet grills and accessories, the islands are available in 5’, 7’ and 9’ sizes and ready to personalize with three different stone finish and granite top combinations. The islands are designed and built with the highest quality materials, measured to fit each grill, and delivered in custom packaging to the consumer or dealer. Contact: (888) 883-2260 or www.memphisgrills.com.

The Kodiak Timbers is a large-style log set that utilizes the Double Stack burner system. The Ceramic Fiber logs allow the set to glow unlike any other large set. It consists of ceramic fiber logs and is available in 21, 24, 30, or 36-inch sizes. Contact: (800) 725-4166 or www.hargrovegaslogs.com. Circle Reader Service No. 139

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Eva 992 Central Fireplace POLYWOOD Connecting Tables

The Eva 992 central fireplace has been the brand’s greatest success and can be found in the most remarkable places, from alpine chalets to luxury hotels. Understated yet stylish, with an unrivalled finish and full view of the wood fire from everywhere in the room. It also cares for the environment and the air you breathe. It will become the driving force for your interior decoration choices, putting a smile on your face as you update your living room to match the Eva’s clean lines. Contact: (514) 493-6400 or www.powrmatic.ca.

A unique take on “table for two,” POLYWOOD Connecting Tables effortlessly connect two Adirondack-style chairs (including dining, counter, and bar chairs!) to make the perfect spot to rest drinks and snacks. Each table is outfitted with an umbrella hole, and a patented locking mechanism allows the table to be securely attached or easily removed from the arms of the chairs. New models are now available to pair with even more POLYWOOD Adirondack-style chairs. Contact: (877) 457-3284 or www.polywood.com. Circle Reader Service No. 137

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PRODUCTS

Lineas Collection Lineas, Spanish for lines, marries Durarope weaving with a rounded barrelstyled silhouette and a whitewashed aluminum for an inviting outdoor look. The Lineas’ frame has a hand-brushed whitewashed finish and the chair’s tapered round legs offer a sleek design reminiscent of lounging in the Hamptons with a good book and a strong cocktail. Designed to withstand the elements, the triple-weave Durarope in Linen color is UV and weather resistant to keep your new favorite outdoor set flawless for years to come. Contact: (866) 919-1881 or www.ratana.com.

An American Twist Renaissance Cooking Systems unveils its new made-in-America line of outdoor kitchen equipment: American Renaissance Grill. There are three models of grills with many features and add-ons, plus two side burners. All of them are complemented by the RCS line of doors/drawers/sinks and several refrigeration options. Contact: (800) 833-5998 or rcsgasgrills.com.

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Real Fyre G31 3Tiered Vented Burner System Napoleon’s New Nexus Patioflame Table

The Real Fyre G31 ThreeTiered Burner System takes burner technology to a new level, providing a high, fullbodied flame while using fewer BTUs than other vented burner systems. Enjoy a larger, more realistic flame while saving money on energy costs. Available with a variety of control options. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

The Napoleon Nexus Patioflame table is available in a rectangular 56-, 72-, and a round 36-inch model. Comes complete with cast aluminum construction that looks like formed concrete. It features a premium 304 stainless steel burner with lava rock media. Option to natural gas through a conversion kit (sold separately). Cover included. The convenient hinged door allows easy access to the control panel and features a safety valve that turns off the gas if the flame goes out. A truly unique outdoor firepit with a slim, sleek modern design, adding to the excitement of outdoor living. Contact: (866) 820-8686 or www.napoleon.com.

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Lodge An addition to the Bistro collection, Lodge offers a natural rustic look with its wood grained ladder back. Lodge is available in side chair, counter stool, bar stool, swivel counter stool, and swivel bar stool. Contact: (800) 776-9533 or www.owlee.com.

Memphis Wood Fire Grills Introduces IntelliBurn Technology Memphis redefines wood fire grilling again with the introduction of IntelliBurn Technology, the most efficient and effective burn system available in wood fire grilling today! IntelliBurn’s patented, industry changing technology utilizes secondary combustion to create more heat with less fuel, conserve pellets and extend cooking time. An ergonomically located 7” touch-screen controller, multiple meat probes, pre-programmed grilling routines, Bluetooth Wi-Fi app setup, and interior lights are also featured. Stainlesssteel carts, built-ins, accessories, and doors/drawers available. Contact: (888) 883-2260 or www.memphisgrills.com.

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PRODUCTS Oven Brothers–Big Bro Wood Fired Oven

2021 Phifertex Additions

All Oven Brothers products are made in the country where the product is sold. Oven Brothers took the “Farm to Fork” mentality to manufacturing. Your customers will love the performance, craftsmanship and limited lifetime warranty. Delicious pizza, wings, roasts, and almost anything you desire. You will love the healthy margins, easy assembly (no tools required) and the ease of transportation (flat packed in a custom crate). Seeking passionate dealers. Contact: Ben at sales@ovenbros.com, (833) 683-6276, (833) OVEN BRO, or www.ovenbros.com.

Influenced by minimalistic design and saturated color, Phifer’s new 2021 Phifertex Stockline Additions are certain to enhance your outdoor furniture! 16 new piercing hues like Ice Blue, Peach Puree, and Vivid Grey dominate the color palette with a modern twist while the new Tango Orange and Brick Red mix seamlessly with warm and cool neutrals for a classic look. The popular pattern Charm is among the favorites with a plaidlike texture, and high-texture patterns like Gannon and Burke are simple and stylish, offering a range of popular neutrals like warm browns and grays. Whatever you might be looking for to update your outdoor furniture, Phifer’s Phifertex Stockline will have what you need to liven up your outdoor space. Contact: (800) 221-5497 or www.phifer.com.

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Coming Soon: Vineyard Modular Deep Seating POLYWOOD Vineyard Modular Deep Seating boasts the same rich character from the popular Vineyard Collection, with the added convenience of being scaled for stylish comfort. Each modular piece securely connects to create deep seating sectionals that can accommodate the size of any outdoor area. Made using durable POLYWOOD lumber and plush, all-weather performance fabric cushions for comfort that will last. Available early 2022. Contact: (877) 457-3284 or www.polywood.com.

Cabrillo The Cabrillo collection captures the unmatched hallmark of Danish quality and craftsmanship in furniture design with its distinctive neoclassical Nordic look. Cabrillo pairs clean architectural lines with fashion forward comfort, making it an ideal choice for your outdoor life. From modern metro to magnificent mansion, this collection beams European taste and style. Contact: (866) 690-5673 or www.patiorenaissance.com.

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Pit Boss Ultimate Lift-Off Griddle Innovation meets versatility with the Ultimate Griddle by Pit Boss Grills. The first in its class, this line of griddles perfectly blends power, portability, and precision with the innovative Non-Stick Armored Ceramic Cooking Surface to create a one-of-a-kind grilling machine. Get ready for a more convenient outdoor cooking experience that is: Bigger. Hotter. Heavier. Contact: (877) 303-3134 or www.pitboss-grills.com.

Arte 3 RL 100h The decorative three-sided fireplace Arte 3 RL 100h is very appealing to the emotions from any angle. The soft-close all sides lifting door running with German engineering precision is the ultimate in technique. Ordered with a beveled 8 sided 6 mm massive steel frame and black EBORIS chamotte inside the combustion chamber makes it a design masterpiece in every living room. Contact: Powrmatic Toronto at (905) 660-0033, toronto@powrmatic.ca, or contact Jeromy at: (647) 221-0510.

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PRODUCTS

Chesapeake Storage Coffee Table

City Series Seattle See-Through 60 Gas Fireplace

Summer Classics expands its line of beautiful outdoor furniture that doubles as multifunctional storage with a rectangular Chesapeake Storage Coffee Table that will have multiple uses in any outdoor setting. Woven raffia baskets offer generous hidden storage beneath the expansive tabletop. Crafted from marine-grade teak and featuring strong mortise and tenon construction, this table is designed to withstand natural elements and offer years of use. Finish: Raffia, Natural Teak. Contact: (888) 868-4267 or www.summerclassics.com.

Enjoy the beauty of the City Series in two rooms with the all-new Seattle see-through 60. Regency’s first see-through City series model, the Seattle 60, brings all the beauty and flexibility of City Series to two spaces, allowing for an open and transitional feel. Contact: (800) 442-7432 or www.regency-fire.com. Circle Reader Service No. 156

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Vent-free Coal Basket Hargrove’s new vent-free coal basket takes the beauty of the coal basket almost anywhere. It features hidden controls, a main-burner flame and glowing coals, and a 19inch front width. It’s great for small fireplaces. Contact: (800) 725-4166 or www.hargrovegaslogs.com.

Big Green Egg Smoking Wood Chips and Chunks Big Green Egg Smoking Wood Chips and Chunks add a variety of delicious flavors to foods cooked over the coals. Each type of wood will impart a different flavor to meats or other foods, resulting in an endless variety of new flavor combinations. Big Green Egg’s new Oak Wood Chips and Chunks provide a smooth mellow smoke that is great for all types of meats and works especially well with brisket. Contact: (770) 938-9394 or www.biggreenegg.com.

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Outdura’s OVATION 4 Collection Offers 103 Nature Inspired Fabrics

Real Fyre Bluetooth Control

The new Outdura OVATION 4 Collection encompasses blends of dobbies, jacquards, and stripes in rich Garden Spot (shown), Starry Night, Morning Sky, Warm Winter, Night Out and Tawny Sunset inspired shades. They are perfect for use outdoors as well as in because the U.S.-made fabrics have color pigments that penetrate through the fiber for easy cleaning and fade resistance. The OVATION 4 fabrics are also available in Outdura’s cut-yardage program, making it easier to order in smaller quantities to complete custom projects. Contact: (866) 688-3872 or www.outdura.sattler.com.

The new Real Fyre Bluetooth Control System makes it easier than ever to enjoy the beauty and convenience of a gas fire. Simply connect the battery-operated control to the Real Fyre burner system, download the app and use your smartphone to control your gas logs. Compatible with select Real Fyre vented and vent-free ON/OFF controlled burners and millivolt direct vent gas inserts. Choose Oak or White Birch wood chunk covers to conceal and protect the receiver in your fireplace. Contact: (800) 332-3973 www.realfyre.com.

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YOU WON'T BELIEVE IT'S ELECTRIC. New Forest 63" Electric Fireplace

Front-facing

Three-sided

Corner

UNCOMPROMISING QUALITY. At British Fires the design and development team has one mindset, uncompromising quality, which drives us to deliver top-end products. Our aim is to help you create a peaceful and relaxing environment. The installation process is straightforward and

simple to complete. All you need to furnish is a power source — choose standard 110 plug-in or hardwired. After that, simply admire the beauty of the new focal point in your home. For more information, go to valorfireplaces.com/newforest63

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Exclusive North American distributor of British Fires

PRODUCTS 20” Round Glass Wind Guard New and improved! The popular Round Glass Wind Guards, available in a variety of sizes, have been redesigned to incorporate durable hardware to fasten to each glass panel. The kits now feature a stabilizing metal rod proven to provide easy installation and movability. Contact: (866) 303-4028 or www.outdoorrooms.com.

Coronado The Coronado collection will have you indulging in your own resort living without leaving your backyard. The modern, sleek look of Coronado with powder-coated aluminum frame and natural teak accents will enhance any backyard or pool; and create an outdoor living room for you and your family and friends to all enjoy. Whether you plan to lounge, socialize, or dine, this set can provide the optimal environment. Contact: (866) 690-5673 or www.patiorenaissance.com.

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Revolution Performance Fabrics Sophisticated tailored stripes, graphic patterns, bouclé textures, and rich color palettes represent how Revolution is rethinking the outdoor market, such as bringing design ideas used inside a home to the living spaces outdoors, and creating fabrics with texture and softness from using bouclés and unique yarns and weaves. Enjoy performance fabric with the look of natural fiber. Contact: (704) 739-4503 or www.revolutionfabrics.com. Circle Reader Service No. 160

The Spartherm Collection The new brochure from Spartherm for decorative fireplaces can be either downloaded on the homepage (www.spartherm-america.com) or you order a printed version. It is available in English and French. The range of decorative fireplaces will be branded in the future as “The Spartherm Collection.” Contact: Powrmatic Toronto at (905) 660-0033, toronto@powrmatic.ca, or contact Jeromy at (647) 221-0510. Circle Reader Service No. 163

American Fyre Designs Contempo LP Select Firetable

New Montauk Sectional Sofa Sink in and relax! The Montauk Sectional Sofa features classic outdoor style in a charming woven wicker finish and creates a beautiful grouping when mixed with other pieces in the collection. Constructed from N-dura resin wicker, which has all the appeal of natural materials, this sofa is guaranteed to experience no significant color change for five years, offering long-lasting, carefree enjoyment. Durable natural teak feet complement the raffia finish and withstand natural elements. Custom-crafted, water-resistant cushions add the ultimate relaxing finish. The sofa is available in LAF, Slipper, Corner, and RAF sections. Finish: Raffia, Natural Teak. Contact: (888) 868-4267 or www.summerclassics.com.

American Fyre Designs’ Contempo firetables bring a contemporary, sleek design to any outdoor living space. The newest offering in the Contempo collection is the American Fyre Designs Contempo LP Select. Featuring a low-profile chat height, the rectangular-shaped table houses a 60,000 BTU linear burner, manual flame sensing controls and a convenient storage drawer for a horizontal-style propane tank. As with all American Fyre Designs products, the Contempo LP Select firetable is crafted from durable glass fiber reinforced concrete and is available in several finish options. Contact: (800) 332-3973 or www.americanfyredesigns.com.

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PRODUCTS Gemütlichkeit A new brochure from Spartherm shows how its beautiful fireplaces add Gemütlichkeit to customers' homes. The Merriam-Webster dictionary defines this typical German word as “warm cordiality.” As a German-based company, Spartherm views it more as “coziness.” Gemütlichkeit prescribes the feeling of warmth, security, and cocooning in your home around a relaxing fireplace. Check out Spartherm’s fully EPA-tested units and order them now. Contact: Powrmatic Toronto at (905) 660-0033, toronto@powrmatic.ca, or contact Jeromy at: (647) 221-0510.

Kensington The Kensington collection offers the perfect balance of modern appeal with neo-classical elements popular in Victorian England. Inspired by the West London Borough, home to Kensington Palace, this collection offers remarkable comfort and exquisite design. Kensington is a full-line collection offering dining, bar, traditional deep seating, chaise lounge, and features plush comfort cushions and the Sytex seating system. Contact: (800) 776-9533 or www.owlee.com. Circle Reader Service No. 168

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15” 3.2C Outdoor Rated Dual Zone Wine Cooler

Revolution Performance Fabrics Revolution has taken on the challenge of reimagining outdoor fabrics and adapting them to the new lifestyles desired by the consumer. STI has had tremendous success with its Revolution brand of performance fabrics and has become the top source in America of residential performance upholstery fabric. The success of the brand led to a natural progression for STI to branch into outdoor upholstery. Design challenged engineering to figure out a way to create luxurious new outdoor bouclés, which have 3,000 hours of light fastness and great cleanability. This season’s launch covers emerging trends in home furnishings with several new collections. Contact: (704) 739-4503 or www.revolutionfabrics.com.

Enjoy fresh ingredients and chilled beverages with the 15” 3.2 Outdoor Rated Dual Zone Wine Cooler. It features durable construction for the outdoors, upper temperature range 41-50 degrees, lower temperature range 50-64 degrees, adjustable legs for leveling, and sleek design for function and beauty. Dual-zone allows you to store things like beer and wine at different temperatures, all in one place. Bring the sophistication of your indoor refrigeration systems outside with matching performance and design. Contact: (800) 966-8126 or www.amddirect.com.

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Tempotest StarScreen

Modular meets modern, then embraces the elements of nature to offer great comfort and sophistication. An aluminum and resin frame give the collection strength while aluminum legs with wood grain finish add style. Cubo offers a wide range of products in a multitude of sizes that all come complete with an interlocking system to secure sectional pieces as well as two new dining chairs, paired with the new Canbria table and bench. Contact: (866) 919-1881 or www.ratana.com.

Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com.

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PRODUCTS Warming Trends ReadyTo-Finish Kits

GeoBella Outdoor Fabric

Warming Trends’ ReadyTo-Finish kits provide all the necessary items to create a simple turnkey fire feature from start to finish. With easy setup in mind, simply connect to the gas supply and add veneer. You’ll be enjoying your fire in no time. Contact: (877) 556-5255 or www.warming-trends.com.

With spring upon us, now is the time to get creative and dive into DIY projects to spruce up your outdoor space. GeoBella Outdoor Fabric is the perfect fabric to purchase by the yard and upgrade your outdoor seat cushions with fresh new styles. Made of a superior olefin fabric, GeoBella is perfect for patio furniture, outdoor cushions, and curtains. Check out a wide array of classic and contemporary colors, weaves, prints, and touchable textures at shop.phifer.com/outdoor-fabric and be sure to visit the blog section to find step-by-step directions for your next outdoor project. Contact: (800) 221-5497 or www.phifer.com.

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Delta Heat Power Burner The new Delta Heat Power Burner is the ultimate in performance and versatility. This impressive 60,000 BTU dual ring burner is capable of bringing an oversized stock pot to a raging boil or adjusting down to lower temperatures and simmering a pan of paella. The removable center grate design allows the unit to accommodate a commercial-style round bottom wok. To learn more about the complete line of American Made Delta Heat Outdoor Kitchen Equipment, contact: (800) 789-2206 or www.deltaheat.com.

New H5 Fireplace The updated H5 ZC fireplaces features the popular V-Class burner with all new logs, including Birch, Traditional, and Driftwood logs (featured). As well, the H5 now boasts a Clean Install kit that allows you to frame tile and other materials flush for a clean, minimalist look (shown). Contact: (800) 468-2567 or www.valorfireplaces.com.

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Encore 54” BuiltIn Hybrid Grill Made 100% in the USA from American Made Grills Hybrid Series, meet the Encore Grill. Its sleek design offers an aesthetic alternative to the Muscle Grill, while still promising all the unique benefits: a hybrid series with convenience and consistency of gas and bold flavors of solid fuels like wood and charcoal. Fully Loaded with Rotisserie Kit, Drop-In Infrared Sear Burner, Starter & Care Kit Available in both 36” and 54” Built-In or Cart Models. Contact: (800) 966-8126 or www.americanmadegrills.com.

Juno Sling By Windward The sleek, minimalist design of the Juno Collection features a fully welded, powder-coated frame, enhanced with unique wood look polymer arm caps available in a variety of colors. Crafted from the highest quality materials, Juno adds an elegant, modern touch to your outdoor space. Discover the Windward difference. Contact: (941) 359-0890 or www.windwarddesigngroup.com.

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PRODUCTS RETWEED Mid-century modern and vintage tweed-inspired, RETWEED gives the textural appearance of handmade textiles woven in classic neutral and richly colorful earthen hues. This environmentally friendly line of performance fabrics from Sunbrella and Richard Frinier contain up to 93% recycled content and feature design details that serve as artful and meaningful reference to the importance of sustainable living practices. Contact: (336) 221-2211 or www.sunbrella.com.

Atmosphere Gi29 Gas Insert Introducing Regency’s newest gas insert, the Atmosphere Gi29, featuring revolutionary Infusion Burner Technology. A refined firebox provides an extra-large viewing area while allowing the Gi29 to fit into more spaces. The all-new Infusion Burner Technology delivers an unparalleled realistic log and flame picture. With a burner embedded into the log set, the infusion burner allows the flames to wrap elegantly around the logs to create an u nmatched realistic look. Contact: (800) 442-7432 or www.regency-fire.com.

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Elmira Stove Works Estate 36” Built-In Grill

Elmira Stove Works appliances offer vintage styling with state-of-the-art performance and convenience. Full-size, self-cleaning ovens include electronic controls and choice of cooktops with high-output burners. Available in seven standard colors along with custom options and featuring polished nickel trim or optional antique copper trim. Perfectly suited for farmhouse, Victorian, log home, or even more contemporary settings. Contact: (800) 2958498 or www.elmirastoveworks.com.

The American Made Grills Estate Grill is a luxury gas grill series that is designed and built entirely in the USA. The Estate comes fully loaded with Red Brass Burners, Rotisserie Kit, Drop-In Infrared Sear Burner, Smoker Box, and Grill Cover. The built-in the perfect outdoor environment, building it into model allows you to craft a custom outdoor kitchen island. Available in 30”, 36”, 42”, Built-In or Cart Models. Featuring the Gold Standard Lifetime Warranty. Contact: (800) 966-8126 or www.americanmadegrills.com.

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Custom Designs by Warming Trends Warming Trends’ custom brass burner designs are made to fit the requirements, needs and style of each project. You will work one-on-one with the design team to help make your vision a reality. All burners and plates are then manufactured in the shop to ensure consistency and quick lead times. Contact: (877) 556-5255 or www.warming-trends.com.

Woodbridge Fireplace introduces the DV32CV model. An adjustable input rate of 25,000 - 36,500 BTU (NG) or 25,000 - 32,500 BTU (LP) makes this 32” fireplace ideal for medium-sized rooms. The DV32CV is available with millivolt or electronic ignition systems and features a herringbone brick liner, realistic 8-piece log set, and a clean face. New dealers are welcome! Be sure to check out the updated catalog online. Contact: (844) 636-3473 or www.woodbridgedealer.com.

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DV32CV from Woodbridge

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MA-957 Island Grill The “little” Mont Alpi 957 Island Grill comes fully loaded with lights, rotisserie kit, rear burner, cover, and black stainless steel panels with storage cabinets. The new baby in the Mont Alpi family has the iconic granite side shelves and is the perfect step up from a basic carted grill. Great margins for the dealer and a great price for the consumer. A price point to suit all pockets. Contact: (949) 207-9595 or www.montalpionline.com. Circle Reader Service No. 183

Forest 63 Electric Fireplace The British Fires Forest 63” Electric Fireplace fits any layout with three combinations in every box—3-sided, corner or straight-on linear make the Forest 63 easy to incorporate into a homeowner’s layout and design. The hidden heater provides warmth around the fireplace. Miles Industries is the exclusive distributor of British Fires in North America. Contact: valorfireplaces.com/newforest63. Circle Reader Service No. 186

Barcelona By Windward Inspired, contemporary design meets unmatched durability in the Barcelona collection. Elevate your outdoor space with the bold clean lines of the fully welded, high strength aluminum frame, plush, box-style ultra-premium cushions, and rich, vibrant colors of this modern coastal collection. Discover the Windward difference. Contact: (941) 359-0890 or www.windwarddesigngroup.com.

Origins Top Table Collection Telescope Casual’s Origins Top Table Collection is new for 2022! Featuring Solid Surface Acrylic Tabletops made by Avonite. If you like the characteristics of the MGP, you’ll love this new Origins Top Table. The material is highly resistant to deep scratches, heat, stains, and bacteria. Available in three new patterns on Fire Tables, Accessory, Coffee, Dining, Balcony, and Bar Height tables. Contact: (518) 642-1100 or www.telescopecasual.com.

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Coastline Monterey Adirondack Chair and Side Table

Characterized by a high level of design and an elevated aesthetic, the Madura sofa from Bernhardt Exteriors features plush cushioning and exposed side panels crafted from sliced teak wood. The cross-sections of teak are treated for extra durability and pieced together in a captivating mosaic pattern. A fully upholstered seat and back offer luxurious support. Contact: (828) 758-9811 or www.bernhardt.com.

New for 2022, the Coastline Monterey Adirondack Chair and Side Table bring a hint of modern to Seaside Casual’s most approachable collection. The Monterey Adirondack adds a transitional look and feel that makes a home in more spaces than ever before. In addition to a broad range of EnviroWood Standard Colors, the Monterey will be available in four great Premium Wood-Tone finishes that add a new level of sophistication andstyle to any outdoor living area. Contact: (800) 809-3114 or www.seasidecasual.com.

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Madura Sofa

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PRODUCTS Mont Alpi Firepit The Mont Alpi Firepit is a modern pre-rusted, flat pack firepit that is perfect for the on-the-go adventurer. This unit comes with a cooking grate, ash catcher, and a carry bag. The unit assembles and flat packs in under 1 minute, so it is ready for use whenever you are. When your steaks are done on this heavy-duty unit, you can enjoy s’mores around it as a fun firepit. Contact: (949) 207-9595 or www.montalpionline.com.

Emerge Emerge is a highly versatile and vibrant new collection from Sunbrella that highlights a host of new yarns in the brand’s portfolio. Modern interpretations of traditional patterns and pairings of classic and contemporary colors give this collection a fresh take on the familiar. From calming blues to muted earth tones, the patterns in the Sunbrella Emerge collection are designed to be combined with contemporary neutrals and inspire personalization. Contact: (336) 221-2211 or www.sunbrella.com. Circle Reader Service No. 189

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Northstar Appliances Northstar appliances from Elmira Stove Works bring bold, beautiful lines, and a vibrant pop of color to midcentury, retro, farmhouse, and contemporary kitchens. All-electric, all-gas, and dual fuel models feature electric, high-speed radiant elements or high-output gas burners. Featuring stylish chrome accents and a variety of trim options. Available in nine not-so-standard colors and virtually unlimited custom colors. Contact: (800) 295-8498 or www.elmirastoveworks.com.

In 2022, Seaside Casual will debut “Via Seaside,” a new initiative that will offer a curated collection of outdoor accessories and furniture by distinctive brands from around the world. Via Seaside launches with La Lampe by Maiori Design, a beautiful, new line of solar-powered outdoor lighting. La Lampe features a wide range of lighting options for the tabletop (POSE, POPUP) as well as a variety of standing/hanging lanterns (PACHA, PARC), and floor lamps (PARIS, PARDERE). With a hybrid charging system (using solar or USB), and Bluetooth mesh control, La Lampe brings light wherever it is needed. Contact: (800) 809-3114 or www.viaseaside.com.

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Via Seaside

Tempotest USA In addition to one of the most extensive and stylish collections of woven solutiondyed fabrics in the world, Para Tempotest also offers digitally printed outdoor PET fabrics. These bright and vibrant prints are offered in four base cloths, canvas, shantung slub, basketweave, and a base that passes FR standards including NFPA 701 and IMO standards. These are printed to order and can be colored to suit your customer’s needs for a modest 40-yard minimum! Contact: (972) 512-3534 or www.tempotestusa.com.

New Linear Logs The L1 fireplace will be the first to feature Valor’s new linear logs, including Birch (featured), Driftwood, and Splitwood. Slightly larger and more robust than previous versions, the logs feature a fuller, V-Class fire. Contact: (800) 468-2567 or www.valorfireplaces.com. Circle Reader Service No. 191

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Delta Heat Teppanyaki Griddle

Madura + Santa Cruz Dining

The new Delta Heat Teppanyaki Griddle offers restaurant-style convenience to the backyard. The griddle is great for breakfast foods, burgers, sautéing, and searing, and it features a solid 5/16 stainless steel griddle surface, blue LED control panel lights, and elegant high-polished accents. This versatile cooking accessory is the perfect complement to the outdoor kitchen and is also available for freestanding applications. To learn more about the complete line of American Made Delta Heat Outdoor Kitchen Equipment, contact: (800) 789-2206 or www.deltaheat.com.

This distinctly modern allweather dining table from Bernhardt Exteriors features a beautifully crafted design from sliced teak. The cross-sections of teak are treated for extra durability and pieced together in a captivating mosaic pattern. Paired with the mid-century Santa Cruz sock-weave dining chair, this setting offers a sophisticated dining experience with a hint of the tropics, no matter what’s on the menu. Contact: (828) 758-9811 or www.bernhardt.com.

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Treasure Garden’s New Outdoor Rugs Propane Patio Heater

The Treasure Garden Outdoor Rug collection of high-quality exterior rugs will expand for 2022 with the introduction of four new designer looks. Produced in Belgium exclusively for Treasure Garden, these 100% UV stable polypropylene rugs are available in two sizes and continue to be a popular outdoor accessory. All added to the Gold Collection, the introductions feature textural and multicolor designs as well as geometric patterning. Each of the outdoor rugs are constructed of multi-ply cabled heat-set yarns with a luxurious feel and superior durability. Contact: (626) 814-0168 or www.treasuregarden.com.

New for 2022, the Telescope Casual Propane Patio Heater is the perfect outdoor dining solution. Convenient Electronic Ignition, fueled by a standard 20-pound propane tank (not included), the burner offers 46,000 BTU. This item can be used as a free-standing product or under several of the dining, balcony, and bar height tables. Only from Telescope Casual. Contact: (518) 642-1100 or www.telescopecasual.com. Circle Reader Service No. 199

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Twin Star Home Turner Sleek, clean contemporary iron, Turner is a collection of seating and dining that is scaled for balconies, small patios, and porches. It’s micro-mesh seat and back allow you to use the group with or without cushions. Smart in smaller settings anywhere. Contact: (800) 877-2290 or www.woodard-furniture.com.

This 2-piece outdoor seating group (2CS1820QK686-944) provides just the right amount of room to sit outside with a glass of lemonade and a friend. It includes a loveseat and coffee table made from white-washed solid acacia wood that’s naturally resistant to weather, water, and UV light. The loveseat’s open frame with X in the track arms and along the back provides a coastal farmhouse look. Its navy cushions are wrapped in acrylic and filled with foam for just the right amount of support. Plus, you can remove the cushion covers and wash them. The coffee table measures 25.63” wide and has a slatted tabletop. Contact: (561) 330-3201 or www.twinstarhome.com.

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PRODUCTS

The HIP Club Collection Seaside Casual introduces the 2021 ICFA Design Excellence Award winning HIP Club Chair. With its mid-century modern vibe and solid construction, HIP Club is a cool outdoor seating solution with both comfort and industrial chic styling. The HIP Club Table features a 26” height with a 42” round top. It is the perfect size for lounge and conversation seating. The HIP SideKick complements the chair as a footstool, side table, or a comfortable extra seat. Made with heavy duty tubular aluminum frames with polyester powder coating (available in three colors) that pair with 16 EnviroWood standard and Premium Wood-Tone finishes for a wide range of combinations perfect for the poolside, rooftop, or any outdoor living space. Contact: (800) 809-3114 or www.seasidecasual.com.

Meet MOKS—a complete, ready-to-assemble, modular outdoor kitchen by RTA Outdoor Living. MOKS’ patent-pending design and technology brings your dream outdoor kitchen to life with a simple, 60-minute-or-less assembly process that requires only a screwdriver and as few as two people. Built with high-quality materials, MOKS is engineered for all-weather durability, no matter your climate or region. Choose from various layouts in six bold colors to easily customize MOKS for your outdoor space. Contact: (800) 827-1830 or www.rtaoutdoorliving.com/outdoor-kitchen-magic.

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MOKS

Sunbelievable New Collections by Sunset West

New from Sunbelievable: 100% acrylic fabrics that the company is solution-dyeing to show you. Sunbelievable is known for exquisite patterns, colors, performance, and innovative features—all at unbeatable value. The fabrics now offer the very best durability, stain, and fade resistance with a 5-year limited warranty. With newly expanded facilities, the company has increased production capacity to 3 million yards per month, and you can depend on prompt order fulfillment. Pictured here, Raft and Reef, in the color Mint. Contact: (336) 210-2630 or www.sunbelievable.com.

Sunset West has introduced over 60 new products for 2021. Crafted in the highest quality comfort and durability, the Havana Daybed captures the relaxed nature of outdoor living with its organic texture and ample proportions. Featuring a premium all-weather wicker in a rich Aged Tobacco with plush cushions and pillows, Havana was engineered for endless relaxation. Various other new product additions include coffee tables, wicker and rope daybeds, fire tables, and pillows. Contact: (760) 599-1021 or www.sunsetwestusa.com.

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Albatross Mirror-polished stainless steel and teak combine to create the dynamic sloping lines of Mamagreen’s new marine grade Albatross collection. Dining tables feature mix and match High Pressure Laminate tops or certified plantation teak set into a 304 and 316 grade stainless steel or powder-coated stainless steel frame. Low set sectional frames cradle deep, plush cushions and integrated teak grid tables. Also available in sun Albatross collection creates a modern and loungers and accent tables, the minimalist approach to outdoor furniture. Contact: (312) 877-5155 or www.mamagreen.com.

Le Klint Candlelight Le Klint’s Candlelight by Philip Bro Ludvigsen embodies classic Danish design and craftsmanship. Portable, wireless, and rechargeable, this light is perfect for outdoor settings, as it brings a demure candlelight ambiance everywhere it goes. The flickering “flame” under a glass dome brings that cozy “hygge” environment Scandinavians are famous for. The lantern is available in two different colorways: white oak and black cork. Contact: (860) 354-8765 or www.ameico.com. Circle Reader Service No. 206

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CASUAL MARKET ROUNDUP

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Summer Classics From left: William White, Erica Breazeale, Harold Hudson, Bew White, Jackie Paulsen

Sunbrella From left: Tom Notaro, David Swers, Suzie Roberts, Greg Voorhis

NorthCape Tom Murray

Agio Todd Wingrove

OW Lee From left: Leisa Rogers McCollister, Terri Rogers, Brenda Pereyda

Treasure Garden From left: Kim Golson, Candy Chase

Lloyd Flanders From left: Bryan Echols, Jess Flanders, Gene Davenport, Warren Juliano

Serge Ferrari From left: Laurent Pellequer, Pou Gore

The Outdoor GreatRoom Company From left: Renee Schmitz, Teele Schneider, Laura Podmolik

Windward Design Group From left: Charles Emmons, David Peace, Rachel Peace

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PRODUCTS

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Monte Carlo

Ecobello by SunVilla

Adding flair to any space, Couristan’s Monte Carlo collection is the perfect choice for outdoor and indoor settings. UV stabilized, this all-weather collection is built to last, and is mold, mildew, and water resistant. Featuring a structured flatwoven construction, these beautiful and durable rugs are made of 100% Fiber-Enhanced Courtron Polypropylene. They are pet-friendly rugs and are available in 10 different designs and a wide range of sizes. Contact: (800) 223-6186 or www.couristan.com.

SunVilla Corp. introduces its new Ecobello line of premiere fabrics for the company’s Portica, SunVilla, and Royal Garden brands of outdoor furniture. Ecobello is an Italian-made specialty fabric line produced at one of Europe’s most eco-friendly factories that features a cogeneration plant, solar power, and water recycling to reduce its carbon footprint. The line includes 60 different outdoor fabrics, including over 30 pillow pouf designs. Available in Spring 2022, select product lines ordered with the Ecobello line can be shipped within weeks, offering a quick-delivery option in today’s overburdened marketplace. Contact: (888) 690-9800 or www.sunvilla.com. Circle Reader Service No. 208

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Forest 63 Electric Fireplace Beautiful, realistic looking logs are a key part of why the British Fires Forest 63” Electric Fireplace looks so natural. With several lighting options and combinations, the Forest 63 will complement any home design. Plug-in or hardwired, the 110V power makes it easy to install and efficient to enjoy. Distributed exclusively by Miles Industries to North America. Contact: valorfireplaces.com/newforest63. Circle Reader Service No. 209

INDUSTRY NEWS

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This program will pair women established in the industry with those who have recently joined or are finding their place. These relationships allow for the sharing of tips, best practices, and other needs identified by the participating women. HPBA is inviting women from its member companies to fill out an application to be paired with a mentor or mentee in the industry. More than 30 women have already signed up. “I’ve been pleased by th e number and diversity of applicants we’ve seen so far, both for mentors and mentees. This industry tends to be majority men, so we thought it was important to create a program that would support women in their career development,” says Rachel Feinstein, HPBA’s senior manager-government affairs and coordinator of the program. “The applicants are expressing their interest in developing these relationships. They see the benefit in talking to someone who has ‘been there, done that’ and learning from her experiences.” The program officially kicked off in September and participants are encouraged to meet once or twice a month via phone, video, or in person. HPBA will also provide suggested discussion topics to help encourage productive conversations. The official structured program will conclude in March 2022, but the hope is that these relationships will continue to provide friendship and support. For more information, visit www.hpba.org/womensmentoringprogram.

program for more information. HPBA hopes to develop additional programs to encourage more participation in the industry. “This mentoring program is a great first step to develop new industry leaders and bring new people into our industry,” says Jack Goldman, president and CEO of HPBA. “We’ll learn from this experience and use it to expand our efforts in the future.”

Glen Dimplex Americas Appoints Kevin Rantin, Director of US Sales, Trade Flame Division Cambridge, OntarioKevin Rantin based Glen Dimplex Americas has appointed Kevin Rantin as director of sales and will lead the US Trade Flame Sales Team for the company’s fireplace brands, including Dimplex, Faber and Nectre. A world leader in electric fireplace technology under the Dimplex brand, Glen Dimplex Americas offers a range of industryleading solutions for virtually every commercial sector and recently added the luxury Faber gas fireplace brand and the trusted Nectre wood-burning stove line to its expanding product portfolio. 96

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“We’re very excited to add Kevin as the leader of our fireplace sales team in the U.S.,” says Jim Bottrell, vice president of sales/marketing, Flame. “Kevin’s arrival is happening at a time when we’re continuing to expand and build on the strength of our best-in-class electric products with new, premium offerings in both gas and solid fuel. Providing an exceptional range of products that is fuel agnostic benefits our customers by giving them a more complete basket of goods from an existing, trusted partner.” According to Bottrell, the addition of Rantin to the U.S. team comes at a perfect time, allowing the company to capitalize on a wide range of opportunities, from residential and commercial construction to the strong retrofit market. Rantin joins Glen Dimplex Americas from Ortal, where he worked in a sales and marketing leadership role. “I’m excited to build on my experience and relationships in the hearth industry, especially with the new opportunities that Glen Dimplex has to offer,” Rantin says. “What I see is an exceptional product mix and range of solutions, including new fuel options and outdoor products, which add up to major growth opportunities for the organization and our customers.” Rantin intends to support and grow distribution of GD America’s core fireplace brands—Dimplex, Faber and Nectre—and target several burgeoning vertical sectors including hospitality, multifamily, and senior living.

INSIGHT FIBERBUILT

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more unique shapes that bring an additional element of architectural appeal or contemporary silhouettes,” she says. The new Pompano Beach facility includes a showroom geared toward interior designers – a move that proved fortuitous and has helped drive increased business with the design channel. Many designers, in fact, now bring clients to the showroom to see the products in person. “Designer business has increased, not only for residences, but also for condominiums, HOAs, schools and RV parks,” Holmes says. “When a designer gets involved, the specifications for the umbrellas tend to become more creative with the addition of custom options such as scalloped valances, fringes and logos.” Plus, they coordinate the canopies with orders for matching cushions to update the comfort of the existing furniture. She adds that designers sometimes choose separate fabrics for the top and underside of the umbrella, which further customizes the client’s outdoor space. But while the retail segment, which includes e-commerce sites, is showing impressive post-pandemic growth, the

LAST WORD

hospitality and contract furniture segments remain the company’s bread and butter – accounting for more than half of sales. Of late, Holmes notes that the company is seeing increasing numbers of retailers Umbrellas with establish contract furscalloped valances are increasingly niture divisions or popular. devote more resources to market s egments such as condominiums, apartment complexes, time share developments and office parks with outdoor seating and FiberBuilt’s umbrellas are made for use in high-traffic and high-wind locations.” dining areas. The new headquarters and factory “The construction, specifications and have enabled the company to maintain durability of products appropriate to its domestic production of all cushions, these locations are more in line with hospillows, poufs, and the majority of its pitality for which FiberBuilt’s wide array umbrella canopies and bases. Holmes of shade products are designed,” she says. says some components are imported, but “We have maintained that commitment most come from U.S. suppliers, which to commercial-grade strength. has shielded the company from some of Homeowners appreciate that

INNOVATIVE HEARTH PRODUCTS

in fit, finish, and polish.” Well-known for its array of traditional and transitional collections including perennial best-sellers — Classic Ipe, Opal, and Coral — Jensen Outdoor continually reaches to keep ahead of design trends. “We look to push the envelope in creativity to bring more eyeopening entries and excitement to our industry.” As a result, the company has seen impressive growth with its recent introductions in the modern arena including Forte, Jett, and Nest. Jensen Outdoor partners with a number of noted furniture designers to produce its innovative styles. The collaborations are certainly an integral part of the company, Olafsson adds. “We are proud to have working relationships with more than 10 award-winning designers, each possessing their own diverse background, area of expertise, and aesthetic.” A well-thought-out creative process begins with market research and putting together an internal design briefing. “We always ask ourselves, what designs will best bring out the striking beauty of the sustainable materials we have to work

the supply chain woes that have plagued all segments of the home furnishings industry for more than a year. “Supply chain iss ues remain a concern, but we’re working with our domestic and overseas suppliers to bring in components as quickly as possible,” she says. “We’re doing everything we can to bring our lead times back to pre-pandemic time frames.”

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with, while meeting expectations of the consumer?” Olafsson says, adding that the very next question is: Which design partner will help the company realize its vision? “Using this mindset as a building block has never led us astray.” For this year’s introductions, retailers will see an expansion of Jensen Outdoor’s wood materials, including sustainablysourced teak with the company’s new modern Sorrento collection. In addition, a new contemporary Ipe sectional collection, Mix, draws inspiration from the design market. Finally, the company will continue to improve its transitional midmarket collections with the introduction of Sky deep seating and dining. The pandemic has certainly created a few challenges this year for casual manufacturers to bring new product introductions to the marketplace. Olafsson notes that some developments in both designer and teak products were made prior to 2020 but delays occurred as the company navigated the challenges of the past year. “In some ways, the added production time has been beneficial, giving us additional time toward improving and

expanding the offerings of the overall product before being introduced.” In March 2021, the company relaunched its brand from Jensen Leisure Furniture to Jensen Outdoor. Olafsson notes that the rebrand more aptly highlights the changes in the company’s offerings that have taken place over the past five years to better serve an evolving marketplace. “We have expanded our material offering beyond Ipe into a diverse portfolio of the highest-quality materials including aluminum, wicker, and now teak.” While Jensen Leisure Furniture has been known for years to bring the highest quality FSC-Certified Ipe wood furniture to the market, there is now so much more to the story, he adds. To support the refresh, a new website (www.jensenoutdoor.com) was also developed. The experience-first website is intended to help better introduce consumers to the company’s product lines. Detailed information is available on all the extraordinary benefits of purchasing Jensen Outdoor furniture from sustainability and materials to a complete guide to collections and a retailer locator. It will 97

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introduce the brand to a wider consumer audience, ultimately providing assistance to retailers and interior designers with a more informed and educated consumer. Jensen Outdoor includes a robust network of nearly 350 specialty retailers and dealers throughout North America. Each are supported through constant communication by the company’s customer service and sales teams. “We listen to their needs as facts on the ground change so we can best provide support.” Enthusiasm on the health and vitality of the casual industry remains high for Olafsson as he looks forward to Jensen Outdoor being an integral part of providing product for the outdoor room now and in the future. The pandemic has been eye-opening to a majority of consumers for many reasons, he notes, especially when it comes to improving the comfort and livability of the domestic space. “The outdoor space at home has become central to America’s way of life — allowing consumers to live more freely,” Olafsson says. “We feel strongly that refocusing leisure time outdoors is a trend that is here to stay.”

AD INDEX Advertiser

PROFILES DIRECTORY Phone

Website

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AEI ................................................................................................66, 72 AMD Direct (Summerset Professional Grills) ............................................86 Ameico ..............................................................................................94

Bernhardt Exteriors . . . . . . . . . . . . . . . . . . .(828) 758-9811 . . . . . . . . .www.bernhardt.com . . . . . . . . . . . . . . . .43

American Fyre Designs (RH Peterson) ......................................................84

Big Green Egg . . . . . . . . . . . . . . . . . . . . . . .(770) 938-9394 . . . . . . . .www.biggreenegg.com . . . . . . . . . . . . .34

American Made Grills (Summerset Professional Grills) ....................64, 88, 90

British Fires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .valorfireplaces.com/newforest63 . . . . .83

Apricity Outdoor (Agio) ..................................................................66, 72

Bull Outdoor Products . . . . . . . . . . . . . . . .(800) 521-2855 . . . . . . . .www.bullbbq.com . . . . . . . . . . . . . . . . . .21

Bernhardt Exteriors ..........................................................................91, 93 Big Green Egg ..............................................................................72, 82

CG Products . . . . . . . . . . . . . . . . . . . . . . . . .(800) 833-5998 . . . . . . . .www.cgproducts.com . . . . . . . . . . . .14, 50

British Fires ....................................................................................91, 96

Dansons, USA . . . . . . . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . . . . .www.dansons.com . . . . . . . . . . . . . . . . . .99

Bull Outdoor Products ....................................................................64, 68

Danver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(203) 935-8357 . . . . . . . .www.danver.com . . . . . . . . . . . . . . . . . . .26

Couristan ............................................................................................96 Danver ..........................................................................................66, 68

Dimplex . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 668-6663 . . . . . . . .www.dimplex.com . . . . . . . . . . . . . . . . . .71

Delta Heat (Twin Eagles) ..................................................................88, 93

Dimplex Faber . . . . . . . . . . . . . . . . . . . . . . .(800) 668-6663 . . . . . . . .www.faberfires.com . . . . . . . . . . . . . . . . . .3

Dimplex ........................................................................................68, 74

DuraVent . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 835-4429 . . . . . . . .www.duravent.com . . . . . . . . . . . . . . . . .42

DuraVent ............................................................................................74

Elmira Stove Works . . . . . . . . . . . . . . . . . . .(800) 295-8498 . . . . . . . .www.elmirastoveworks.com . . . . . . . . . .68

Elmira Stove Works..........................................................................90, 92 Empire Stove (Empire Comfort Systems) ..................................................70

Empire Comfort Systems . . . . . . . . . . . . . .(800) 851-3153 . . . . . . . . .www.empirecomfort.com . . . . . . . . . . . .31

F&C Distributors ............................................................................70, 78

F&C Distributors . . . . . . . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . .www.fandcdistributors.com . . . . . . . . . .54

Faber (Dimplex) ..............................................................................66, 72

Gensun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . . . . . .www.gensuncasual.com . . . . . . . . . . . . .15

Gensun ........................................................................................66, 74 Hargrove Manufacturing ..................................................................76, 82

Hargrove Manufacturing . . . . . . . . . . . . . .(800) 725-4166 . . . . . . . .www.hargrovegaslogs.com . . . . . . . . . .30

Jensen Outdoor ..............................................................................64, 70

Hearth & Home Technologies . . . . . . . . . .(888) 427-3973 . . . . . . . .www.hearthnhome.com . . . . . . . . . . . .100

Le Griddle (CG Products) ......................................................................72

HPBA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(703) 522-0086 . . . . . . . .www.hpbexpo.com . . . . . . . . . . . . . . . . .87

Lloyd Flanders ................................................................................70, 72

ICFA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 881-1016 . . . . . . . . .www.icfanet.org . . . . . . . . . . . . . . . . . . . .85

Louisiana Grills (Dansons) ......................................................................74 Mamagreen ........................................................................................94

Informa Markets . . . . . . . . . . . . . . . . . . . . . .(212) 600-3737 . . . . . . . . .www.poolspapatio.com . . . . . . . . . . . . .89

Memphis Wood Fire Grills ................................................................76, 78

Jensen Outdoor . . . . . . . . . . . . . . . . . . . . . .(800) 403-0403 . . . . . . . .www.explorejensen.com . . . . . . . . . . . . .63

Monessen Hearth (Hearth & Home Technologies) ....................................70

Lloyd Flanders . . . . . . . . . . . . . . . . . . . . . . .(800) 526-9894 . . . . . . . .www.lloydflanders.com . . . . . . . . . . . . . .75

Mont Alpi ......................................................................................91, 92 Napoleon Products ........................................................................66, 78

Memphis Wood Fire Grills . . . . . . . . . . . . .(888) 883-2260 . . . . . . . .www.memphisgrills.com . . . . . . . . . . . . .46

NorthCape ....................................................................................68, 76

Mont Alpi . . . . . . . . . . . . . . . . . . . . . . . . . . .(949) 207-9595 . . . . . . . .www.montalpionline.com . . . . . . . . . . . .77

The Outdoor GreatRoom Company ..................................................76, 84

Napoleon Products . . . . . . . . . . . . . . . . . . .(866) 820-8686 . . . . . . . .www.napoleon.com . . . . . . . . . . . . . . . . .49

Outdura ..............................................................................................82

NorthCape . . . . . . . . . . . . . . . . . . . . . . . . . .(708) 563-2890 . . . . . . . .www.northcape.com . . . . . . . . . . . . . . . .45

Oven Brothers ................................................................................70, 80 OW Lee ........................................................................................78, 86

The Outdoor GreatRoom Company . . . . .(866) 303-4028 . . . . . . . .www.outdoorrooms.com . . . . . . . . . . . .38

Patio Renaissance............................................................................80, 84

Oven Brothers . . . . . . . . . . . . . . . . . . . . . . .(833) 683-6276 . . . . . . . .www.ovenbros.com . . . . . . . . . . . . . . . . .35

Phifer ............................................................................................80, 88

OW Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 776-9533 . . . . . . . .www.owlee.com . . . . . . . . . . . . . . . . . . . . .2

Pit Boss Grills (Dansons) ........................................................................80 POLYWOOD ..................................................................................76, 80

Patio Renaissance . . . . . . . . . . . . . . . . . . . . .(866) 690-5673 . . . . . . . .www.patiorenaissance.com . . . . . . . . . . .51

Powrmatic......................................................................................76, 80

POLYWOOD . . . . . . . . . . . . . . . . . . . . . . . . .(877) 457-3284 . . . . . . . .www.polywood.com . . . . . . . . . . . . . . . . .9

Ratana ..........................................................................................78, 86

Powrmatic . . . . . . . . . . . . . . . . . . . . . . . . . . .(514) 493-6400 . . . . . . . .www.powrmatic.ca . . . . . . . . . . . . . . . . . .69

Real Fyre (RH Peterson)..........................................................................82

Ratana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 919 1881 . . . . . . . . .www.ratana.com . . . . . . . . . . . . . . . . . . . .47

Regency Fireplace ..........................................................................82, 90 Renaissance Cooking Systems (CG Products)............................................78

Regency Fireplace . . . . . . . . . . . . . . . . . . . .(800) 442-7432 . . . . . . . .www.regency-fire.com . . . . . . . . . . . .12, 13

Revolution Performance Fabrics ........................................................84, 86

RH Peterson . . . . . . . . . . . . . . . . . . . . . . . . .(800) 332-3973 . . . . . . . .www.rhpeterson.com . . . . . . . . . . . . . . .25

RTA Outdoor Living ..............................................................................94

Revolution Performance Fabrics . . . . . . . .(704) 739-4503 . . . . . . . .www.revolutionfabrics.com . . . . . . . . . . .41

Seaside Casual ....................................................................64, 91, 92, 94 SimpliFire (Hearth & Home Technologies) ................................................64

Seaside Casual . . . . . . . . . . . . . . . . . . . . . . .(800) 809-3114 . . . . . . . . .www.seasidecasual.com . . . . . . . . . .73, 81

Spartherm......................................................................................84, 86

Spartherm . . . . . . . . . . . . . . . . . . . . . . . . . . .+49 1522 2644162 . . . . .www.spartherm-america.com . . . . . . . .53

Summer Classics ............................................................................82, 84

Summer Classics . . . . . . . . . . . . . . . . . . . . .(888) 868-4267 . . . . . . . .www.summerclassics.com . . . . . . . . . . . . .7

Sunbelievable ................................................................................74, 94

Summerset Professional Grills . . . . . . . . . .(800) 966-8126 . . . . . . . .www.summersetgrills.com . . . . . . . . . . .27

Sunbrella ......................................................................................90, 92 Sunset West ........................................................................................94

Sunbelievable . . . . . . . . . . . . . . . . . . . . . . . .(336) 210-2630 . . . . . . . .www.sunbelievable.com . . . . . . . . . . . . .79

SunVilla ..............................................................................................96

Sunbrella . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 221-2211 . . . . . . . . .www.sunbrella.com . . . . . . . . . . . . . . . . .17

Telescope Casual ............................................................................91, 93

Telescope Casual . . . . . . . . . . . . . . . . . . . . .(518) 642-1100 . . . . . . . . .www.telescopecasual.com . . . . . . . . . . .65

Tempotest ......................................................................................86, 92 Treasure Garden ..................................................................................93

Tempotest USA . . . . . . . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . . . . .www.tempotestusa.com . . . . . . . . . . . . .55

Twin Star Home ....................................................................................93

Twin Eagles . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 789-2206 . . . . . . . .www.twineaglesgrills.com . . . . . . . . . . .23

Valor Fireplaces ..............................................................................88, 92

Valor Fireplaces . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.valorfireplaces.com . . . . . . . . . . . . .67

Warming Trends..............................................................................88, 90

Warming Trends . . . . . . . . . . . . . . . . . . . . . .(877) 556-5255 . . . . . . . .www.warming-trends.com . . . . . . . . . . .57

White Mountain Hearth (Empire Comfort Systems) ....................................74 Windward Design Group..................................................................88, 91

Windward Design Group . . . . . . . . . . . . . .(941) 213-5869 . . . . . . . . .www.windwarddesigngroup.com . . . . .39

Woodard Furniture ..............................................................................93

Woodbridge Fireplace . . . . . . . . . . . . . . . .(844) 636-3473 . . . . . . . .www.woodbridgedealer.com . . . . . . . . .59

Woodbridge Fireplace ....................................................................64, 90

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