Graphic design Portfolio Cristian Leon B

GRAPHIC DESIGN

PORT FOLIO 2011

R AGO T I U B N Ó ILO LE M A C N A I CRIST

SPECIAL THANKS TO Adriana Rodríguez Andrea Fandiño Byron Naranjo Carlos Cubides Catalina Bohórquez Diego Escobar Dierk Filmer Mónica Vásquez Samuel Gomez Will Caston PRINTING SERVICES Imágenes IPD Bogotá, Colombia.

C O N TA C T I N F O R M AT I O N Cristian Camilo León Buitrago Graphic designer PGP National University of Colombia Posting address: Cra. 96 No. 68A-05 Bogotá, Colombia, South America.

Tel.: 0057 1 3165000 ext. 10651 Mobile: 0057 312 4227296 E-mail: personalcristoff@gmail.com http://issuu.com/personalcristoff/docs http://www.behance.net/personalcristoff

FONTS USED Bombardier and Aller family fonts were used under free license for general purpose.

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IENDTI TO R OR DIUACL T-I O CN R I -S TCIRAINS TLIEAÓ NNL E PÓ ON R TPFO ORL TI O FOLIO

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Hi. My most recent work has been mainly to direct and to develop visual printed projects in an academic setting at the National University of Colombia.

This has given me access to different interdisciplinary creation spaces as well as provided opportunities to address conceptual and graphic challenges in every single piece I’ve made. Although the university environment is governed by the same construction codes for images in advertising, it differs from the latter’s model in that it is communitybased, which is reflected in its ethics and open source knowledge. I believe design inherently involves a human element, and ultimately making good design must show at least a part of that. This portfolio is guided by this premise.

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E D I TO R I A L - C R I S T I A N L E Ó N P O R T F O L I O

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EDITORI A L

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I S TA R T E V E R Y S I N G L E W O R K W I T H A B A S I C P E N C I L S K E TC H I N M Y S K E TC H B O O K O R

O N A P I E C E O F PA P E R .

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M U S I C I S M Y M OTO R 2 4 / 7 .

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E D I TO R I A L - C R I S T I A N L E Ó N P O R T F O L I O

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Name:

Year:

Overview:

web:

Sóngoro Cozongo

2011

University carnival magazine. First issue.

15 x 21,6 cm. 64 pages.

http://issuu.com/personalcristoff/docs/songoro_cozongo

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E D I TO R I A L - C R I S T I A N L E Ó N P O R T F O L I O

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E D I TO R I A L - C R I S T I A N L E Ă“ N P O R T F O L I O

Name: Las Pasiones (The passions) Year: 2011 Overview: Amateur poetry magazine. 21,6 x 28 cm. 60 pages.

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E D I TO R I A L - C R I S T I A N L E Ó N P O R T F O L I O

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Name:

Year:

Overview:

De-mentes nómadas

2010

Critic magazine on left party student movements subjects. A4 size. 52 pages.

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E D I TO R I A L - C R I S T I A N L E Ó N P O R T F O L I O

Name:

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Concurso Literario Expresión Incluyente (Writing contest Inclusive Expression)

2010

Compilation of tales and stories about people with disabilities, all part of an open call. 24 x 18,8 cm. 32 pages.

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E D I TO R I A L - C R I S T I A N L E Ă“ N P O R T F O L I O

Name: Rilttaura.

Year: 2009 Overview: Magazine of literature and aesthetics creation.

Tales, poetry and narrative texts. 18,8 x 23,6 cm. 72 pages.

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E D I TO R I A L - C R I S T I A N L E Ó N P O R T F O L I O

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Name:

Year:

Overview:

Instrucciones para disimular una caĂ­da (Guide to disguise a fall)

2005

Diverse ways to conceal when you accidentally fall downstairs. 17,5 x 12,5. 4 pages.

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I L LU S T R AT I O N - C R I S T I A N L E Ó N P O R T F O L I O

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BY T H E WAY,

LO W - B U D G E T AN D B L AC K & W H I T E A R E N OT SYNONYMS FOR LO W - Q U A L I T Y OR POOR. IT CAN BE THE OPPOSITE.

ILLUSTR ATION

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W O R K S O F V I S U A L CO M M U N I C AT I O N S H O U L D

S P E A K F O R T H E M S E LV E S .

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I L LU S T R AT I O N - C R I S T I A N L E Ă“ N P O R T F O L I O

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Name:

Year:

Overview:

Jornada MuralĂ­stica (Mural painting day)

2011

Poster to advertise a whole day of mobile wall paintings. We also printed t-shirts with the official event image.

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I L LU S T R AT I O N - C R I S T I A N L E Ó N P O R T F O L I O

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Name:

Year:

Designers/illustrators:

Overview:

Catálogo de grupos Estudiantiles

2011

Diego Escobar Byron Naranjo Carolina Alarcón Cristian León

Book which groups all the student projects of the National University of Colombia. Digital edition built for CD distribution. I designed the materials shown in these pages. Book size: 23 x 15,5 cm. 264 pages.

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I L LU S T R AT I O N - C R I S T I A N L E Ó N P O R T F O L I O

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Name:

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Overview:

web:

50 reglas de todo buen colombiano (50 rules of every good colombian)

2010

Illustration, hand-lettering and design for a Shock Magazine’s article (Colombia). Special edition due to our national independence day. It tells about certain things that make us been recognized as colombians among ourselves. Particular behaviors in funny and weird situations.

http://issuu.com/elespectador/docs/shock/1

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I L LU S T R AT I O N - C R I S T I A N L E Ó N P O R T F O L I O

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Name:

Year:

Overview:

AfroraĂ­ces (Afro-roots)

2009

Hand-lettered poster for the annual Colombian-African descendants meeting. It was mandatory to use this smiley rounded face, due to legal requirements of the cultural group which is named after the event.

Name: El procrastinador fiel (The constant procrastinator) Year: 2008-2010 Overview: Final grade project for the B.A. of Graphic Design at the National University of Colombia. A literal critic and review of the work processes and methods of the average Colombian graphic designer inside the design school. 300 low-cost and free distribution issues were printed in 2010. This work also involved a research work on procrastination presence in the academic environment of the design career. This work turned into something like an art-book and a biography at the same time. Color book size: 27,94 x 43,18 cm. Low-cost print: 13,5 x 20 cm. 32 pages. web: http://issuu.com/personalcristoff/docs/el_procrastinador_fiel

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I L LU S T R AT I O N - C R I S T I A N L E Ó N P O R T F O L I O

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I L LU S T R AT I O N - C R I S T I A N L E Ó N P O R T F O L I O

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I L LU S T R AT I O N - C R I S T I A N L E Ă“ N P O R T F O L I O

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Name:

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Overview:

Jet Set Type

2007

Drawn alphabet homage to Jet Set Radio, a Sega video game for the already dead Dreamcast game console.

Name:

Year:

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Spanish for brazilian people

2007

More than 150 illustrations made for a language book, later published in Brazil. They show several different daily situations, in order to simplify the understand of a foreign language.

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IDENTITY - CRISTIAN LEÓN PORTFOLIO

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I E N J OY V I S U A L W O R K F R O M

DIFFERENT DISCIPLINES. WE’RE N OT A LO N E O N T H I S . N OT O N LY D E S I G N E R S P R O D U C E I M AG E S .

IDENTIT Y

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I U S E TO S H A R P E N M Y P E N C I L S W I T H A C U T T E R .

I LOV E T H E S C H O O L F E E L I N G O F I T.

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IDENTITY - CRISTIAN LEĂ“N PORTFOLIO

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Name:

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Nuevo Circo (New Circus)

2011

Logo and poster design for a circus group called CIRCUN. Here are shown the first sketches, different proposals and finally the one they chose. Logo and poster share the children-draw and calligraphy feeling.

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IDENTITY - CRISTIAN LEĂ“N PORTFOLIO

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Name:

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Leones (Lions)

2011

Identity for a local basketball team.

Logo Typographic design.

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IDENTITY - CRISTIAN LEĂ“N PORTFOLIO

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Name:

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Tango Ingeculturas

2009-2010

Logo and advertisement materials for the all-ages tango group.

Based on the filete porteĂąo painting style which i luckily had the chance to get to know one year before in Argentina. It deals with a specific ornamental style, frequently painted on public transport buses of the City of Buenos Aires.

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IDENTITY - CRISTIAN LEĂ“N PORTFOLIO

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Name:

Year:

Overview:

Arte y Origami (Art and Origami)

2009

Logo design and posters for basic origami courses. The identity remains in the typographic configuration and morphologically similar features that each different version has.

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IDENTITY - CRISTIAN LEÓN PORTFOLIO

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Name:

Year:

Overview:

Sathiri Llajta

2008

Coordinated image for Sathiri Llajta (meaning “Sower people”), group formed by indigenous students and professionals from different ethnic groups from Nariño, south of Colombia.

Un libro para mi pueblo (a book for my people) is a project to create a library in the Mallama reservation with a collection of donated books.

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OT H E R P R O J E C T S - C R I S T I A N L E Ó N P O R T F O L I O

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I DON’T LIKE

CO M P U T E R S , A LT H O U G H I ’ M PRETTY GOOD IN USING THEM. A N Y WAY S I R AT H E R W O R K O N PA P E R , J U S T D R AW, C U T A N D PA S T E .

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I ’ M A LWAYS T RY I N G TO E S TA B L I S H A WA R M D I A LO G U E B E T W E E N T H E C L I E N T A N D H I S /

HER/THEIR DESIRED AUDIENCE.

OTHER PROJEC TS

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Name:

Year:

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web:

Helicopter

2010

Participation in the open call My favorite Typo Music. The topic was the representation of music we love to listen to using typography. The song that inspired the composition is Helicopter, from the Bloc Party’s album Silent Alarm.

Later printed book by Carlos Agudo.

http://www.typomusic.com/

Name:

Year:

Overview:

Respeto (Respect)

2008

Participation in the Ciudades seguras, polĂ­ticas pĂşblicas y violencias contra las mujeres (Safer cities, public policies and violences against women) contest.

Honorable Mention award.

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OT H E R P R O J E C T S - C R I S T I A N L E Ó N P O R T F O L I O

Name: Doblevía (Double-way) Year: 2006-2008 Creators: COLECTIVOBOLA8 Dilian Querubín Juan David Martínez Carlos Cubides Fabio Rodríguez Carlos Agudo Nicolás Bautista Cristian León Overview: Visual and graphic design critical magazine with subversive messages to reach our comrades. Created in the National University of Colombia, Bogotá.

2 published issues .

We used it to criticize almost everything that surrounded us at that time. Politics, education, war, lightness of being. web: www.colectivobola8.com http://issuu.com/colectivobola8/docs/

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