a view or judgment formed about something, not necessarily based on fact or knowledge --
is called an opinion.
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Table of Contents 4
Print 8 A Minute Jukebox 12 Epos Typeface 16 Dream 18 Student Brawl Awareness 24 Wizarding Magazine
Branding 30 Palembang 36 Doku 42 Bank Rakyat Indonesia
Personal Projects 48 Illustration 54 Photography
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Opinions are important because it gives you an insight into how a person perceives the world around them.
Prints
Class: Visual and Communication in Art and Design Lecturer: Uma Paramita
A Minute Jukebox CD Cover The DJ express his angry feeling to a one minute instrumental music. The objective of listening to the music is to create a visual based on that.
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When hearing the word anger, what automatically comes to mind is fire, or the color red and orange since it’s the most common color to represent rage. Then I ask myself, what will people do when they’re angry? They probably have an urge to destroy something, or probably already did it. Using that thought, the visuals came up a bit dull.
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I try approaching from another perspective, which is how people usually make impulsive decisions, blinded by anger without considering other options. By combining two contradictary elements, it shows the length people will do to get what they want when they’re angry, resulting in more interesting visuals.
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Feeling angry is not just pure anger. It’s a mixed of of emotions: disappointment, anxious, or frustrated. To show this, I added colorful splatter to represent the mixed emotions. Initially, I wanted to use the splatter on the face to show the person that is blinded by rage. However, it already showed in the covered eyes, so the idea was scratched.
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Class: Typographic Skills Lecturer: Reza Arbain
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Epos Typeface The objective is to create your own typography that has a good use to society. I have always been fascinated by Indonesian history and their epic folktale, so I saw this as an opportunity to show their culture.
The illustrations in the typefaces are based on the batik and the jewelries that are used by the shadow puppet characters. Some of alphabets used the character’s distinctive face; B is using Bagong’s face and P is using Petruk’s face.
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I decided to make the typefaces by hand to give that traditional feel. It also allow me to add depth to the illustrations, to show that the attributes of the shadow puppet are stacked up.
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Class: Image Manipulation Lecturer: Emanuel Pratalaharja
Image manipulation based on the theme “dream”. The artwork is made based the
keywords I took on Edgar Allan Poe’s poem about dream:
“a dream within a dream can I not grasp
hope has flown away
In a vision, or in none,”
Class: Ideas in Context Lecturer: Emanuel Pratalaharja
渀漀 漀渀攀 眀椀渀猀 椀渀 猀琀甀搀攀渀琀 戀爀愀眀氀 渀最最愀欀 愀搀愀 礀愀渀最 洀攀渀愀渀最 搀愀氀愀洀 琀愀眀甀爀愀渀
栀琀琀瀀㨀⼀⼀眀眀眀⸀欀漀洀渀愀猀栀愀洀⸀最漀⸀椀搀⼀
Raising Awareness Campaign: Student Brawl Student brawl has often happened around Indonesia and has caused
many students die meaningless for
their temporary pride. The campaign
is aimed for high school students who has strong sense of belongingness.
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Since the campaign is targeted to high school students age 15 to 18, I want it to be relatable, realistic, and have a mocking tone towards the target market. Student brawl in Indonesia is identic to white-grey uniform, sunlight, and ashpalt with a dash of destruction. My apporach of using photography suits well, as it feels realistic and hits directly to the target market.
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ELU SELAMAT, temen lo? no one wins in student brawl
The first approach for the poster feeling is edgy and aesthetic feel. Witty comment, student posing heroically, shows how students feel when they take part in the student brawl. Even though the photography is relatable to the target market, it lacks the heat of the student brawl, and decided to look at the situation from different perspective.
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Indonesia is known for the extreme temperature. To have that “Indonesian” relatable feeling, using the shadow as the subject works well for this campaign. It shows that the place is scorching hot, but the volunteers are willing to participate in the student brawl. The target market who took part in the student brawl are loyal to their friends. The poster is questions their friends’ well being to jab the target market. Even though they’ve won their brawl, their friends might be injured, or even died. No one wins in student brawl.
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Class: Editorial Lecturer: Emanuel Pratalaharja
Editorial: Wizarding Magazine A magazine based from Harry Potter Series. The timeline of the magazine is set when Gilderoy Lockhart is the
trending topic of the wizarding world. 24
The concept is a classic and simple layout since the setting was taken in 1992’s wizarding world. Dulled colors, white background and classic serif for contrast works well for the magazine. The rectangle around the title and is to give the quirky impression of wizarding world.
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The white space in the magazine gives a vintage, quirky look. It also allowed me to play with drop caps, different rectangle and dramatic intro to the issue.
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Don’t be afraid to adapt. Circumstances change, individuals grow, and opinions are mutable.
Branding
Class: Ideas Generation Lecturer: Reza Arbain
Palembang City Branding For me, branding Palembang city
meaning being able to show the true personality of its people, which is being proud of their ethnicity.
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The keyword that is chosen for their personality is pride, so I explored anything that symbolized “pride�. Initially, I wanted a logogram and the logotype that shows their multiculturality, like in the two eagles fusing and create a handshake. However, to avoid confusion, I decided to focus on pride instead.
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I want the logotype to have something that still has the traditional and elegant feel, since the people of Palembang does not only take pride in their ethnicity and their culture, they’re royal towards their families and close friends. Besides that, Palembang’s traditional batik are usually red silk sewn with gold yarn, which has become their unique characteristic.
Our Place,Your Place
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After I found one the logotype, it seems like the it already showed the whole thing I was looking for; proud, elegant, still have the traditional feel, and decide to scratch the logogram and use only the logotype. With a little modification, the final logo features a classic yet stylish “Palembang”.
The chosen logo is used for promotional tools such as postcards, poster, infographic and brochures. Since I used logotype,it’ll be consistent for the other applications to use typefaces too. I created a series of Palembang’s most famous tourism spot using different shades of typefaces to show the “Palembang Pride” but still cohesive with the logotype.
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Traditional patterns also play a major part in the branding that focuses on people’s pride. Bamboo shoots pattern means “strengths come from within”, while jasmine flower pattern means “purity, elegance, and manner.” Both of the patterns are used for decorations in brochures and infographic.
WONG KITO GALO! orang kita semua!
Our Place,Your Place
The poster is created to promote Palembang. Like the postcards, it’ll be better if it’s using typeface. I thought it would be good if the poster is straight to the point, showing the logotype and the patterns to show the pride. While experimenting with the pattern, I remember Palembang’s most iconic phrase: “Wong kito galo.” The phrase “Wong kito galo”, meaning “We are all people”, resonate well with the keyword.
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Class: Project Design Implementation Lecturer: Utari Syaukat
Doku: Front Pocket Wallet This self initiated project that comes from a concern that ordinary wallets can’t be placed in the front pocket, resulting in backpain or worse,
paralysis. In collaboration with Dwiki
Nur Irfan as the creative director, we decided to design a wallet that can be placed in the front pocket.
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We want the product to be friendly and not constantly reminding people that buying this product means that they have a problem with their backbone. Instead, we want to show people that by wearing the wallet will help the problem. He came up with the name “Doku”, which means money. The goal of the project was to sell a lifestyle, and not just a backbone healthcare solution. After lots of sketching and discussion, we came up with a logotype that fits what we wanted. A “Doku” logotype with the ‘D’ altered to the shape of a spine viewed from the side.
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The patterns for the product are based from herbs that can easen the pain or cure backpains and nerves. Their position are somewhat geometrical to represent that backbone is structured. The chosen colors are soft colors to mimic nature. We decided to focus on one pattern and color so it was easier for us to make other patterns based on the chosen one.
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Before we design the packaging, we had to know what will the wallet look like so that it can be placed in the front pocket. Since we both value practicality, we came up with a simple yet functioning wallet that can be put in the front pocket. The challenge was to secure the money pocket so it will not drop the money. Therefore we decided to put the band as pre-caution. After several discussions of the design with the tailor, it turns out that the pocket is already secure enough, so the band was removed.
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We decided to make the packaging reusable by creating pouches for the wallet. Besides reducing waste, it also works as a promotional tool since the consumers might find the pouch useful for something else. The patterns on the pouches indicate the pattern of the wallet.
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Class: Corporation Identity Lecturer: Nia Karlina
Rebranding Bank Rakyat Indonesia Established in 1986, Bank Rakyat Indonesia has more than 5000 branch office all over
Indonesia and has earned people’s trust ever since. BRI wants a new look that is appealing
to the younger generation while keeping the sense of familiarity to the earlier generation. 42
The initial design for the logo is based from Bank Rakyat Indonesia’s vision and mission; to cater the costumer’s needs and always put their satisfaction as top priority. The early development of the logo initially focus on using lines to make it look more flexible and appealing to the younger generation. However, lines might seem too informal and hard to see from afar. Using logogram and logotype takes too much space, and using sans-serif font seems too “fun-looking” when it’s supposed to be formal.
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Using Arial as the base, the final logo is a fuse between sans-serif and the lines element. The sans-serif part is rounded to match the consistency with the rounded lines. Since I used Arial as the base, it will be a balance to use it as the logo text as well.
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In some of the applications, graphic element is needed to strengthen the design. I use the dot from the “I� to indicate that Bank Rakyat Indonesia has earned trust from all people in Indonesia, from big cities to small villages, Sabang to Merauke.
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Defending your opinion doesn’t mean they’re weak. It means they’re important to you and you’re passionate enough to discuss it.
Personal Projects
Comic Strip
Translation: In Gramedia (bookstore)... A: “Good afternoon! What are you looking for?” A: “?” B: “I’m looking for a soulmate.”
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Translation: the background in the last panel is the synonym for the word angry.
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Ajin fan art
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God Eater 2 fan anrt
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Original Illustration: lineless study
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God Eater 2 fan art
Original Illustration
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Original Illustration: lighting study
God Eater Rage Burst fan art
Photography
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Polaroid
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conversations start, communities formed, and change happens when we
share our opinion.