Published since 1985
Publishing Office | Scandinavia, Benelux France Kenter & Co BV Postbus 130, 7470 AC Goor, The Netherlands Tel: +31 547 275005 | Email: A.Schavemaker@kenter.nl Contact: Arthur Schavemaker
Regional Office B6-11, Menara Indah Jalan 9, Taman TAR 68000 Ampang, Selangor, Malaysia Tel: +603 4260 4575 | Email: tej@plasticsandrubberasia.com Contact: Tej Fernandez
A S I A’ S L E A D I N G M A G A Z I N E F O R T H E P L A S T I C S A N D R U B B E R I N D U S T RY
2022 Media Kit
China & Hong Kong Room 6B, Floor 6, Building HengLong, No. 50 Renming Zhong Road, Zhangjiagang, 215600 China Tel: 0512-58919146 | Fax: 0512-58919145 Mobile: +86-17751702720 | Email: henry.xiao@matchexpo.com Contact: Henry Xiao
EUR Edition
China
PRA at a Glance
• Published since 1985 • Circulated to a database of 47,000 • Digital/Print issue: 4 times a year (print issue circulated at leading industry events/exhibitions) • Average on-site reads (Q1-Q3 2021) – 16,000 • Average on-site impressions (Q1-Q3 2021) – 18,000
P
LASTICS AND RUBBER ASIA (PRA) magazine has taken pride in its branding as Asia’s premier magazine for the plastics and rubber industries for 37 years. PRA highlights current trends that continue to shape the industry. PRA is supplemented by niche online periodicals, Rubber Journal Asia [rubberjournalasia.com] and Injection Moulding Asia [injectionmouldingasia.com] and Plastics and Rubber Asia China [plasticsandrubberasia.cn]. PRA magazine is distributed digitally on a quarterly basis to a database of more than 45,000 emails comprising key decision makers, technical units, innovators and other vital units in the industry value chain. Printed editions are also available for bulk distribution to visitors and exhibitors for choice international major industry events. In 2022, PRA will be focusing on Chinaplas and K show. PRA also emails a bi-weekly newsletter with exclusive updates and a complementary Year-ender edition of features round-up, both of which are distributed to all the database.
METRICS 2021 Q1-Q3 [January-October] Average Page Views Average Unique Views 46,037/month 35,700/month Top Locations by Views % ASIA 46% EUROPE 31% AMERICAS 19% AFRICA 2% OCEANIA 1% OTHERS 1%
Southeast Germany, Switzerland & Austria Verlagsbüro G. Fahr e.K Breitenbergstrasse 17 D-87629 Füssen, Germany Tel: +49 8362 5054990 | Fax: +49 8362 5054992 Email: info@verlagsbuero-fahr.de | Contact: Simon Fahr
North-West Germany
About Us
PRA WEBSITE TRAFFIC [AS OF 15 OCTOBER 2021]
Bridge Media 亚桥传媒 Room 206, #1, 569 Shilong Rd, Shanghai 200237 China Tel: +86 21 3368 7053 | Mobile: +86 138 1643 7421 Email: lagopoah.yang@bridgemedia.cn Contact: Lago Poah Yang 杨旋凯
JRM Medien+Verlag Minkelsches Feld 39 D-46499 Hamminkeln, Germany Tel: +49 2852 94180 | Fax: +49 2852 94181 Email: info@jwmedien.de | Contact: Jürgen Wickenhöfer
Malaysia, India, Indonesia, Singapore, Thailand, Australia, New Zealand, Korea & Philippines Tara Media & Communications B6-11, Menara Indah, Jalan 9, Taman TAR 68000 Ampang, Selangor, Malaysia Tel: +603 4260 4575 | Email: tej@plasticsandrubberasia.com Contact: Tej Fernandez
Italy, Spain & Portugal MediaPoint & Communications Srl Corte Lambruschini, Corso Buenos Aires, 8 Vo Piano - Interno 9, 16129 Genova, Italy Tel: +39 010 570 4948 | Fax: +39 010 553 0088 Email: info@mediapointsrl.it | Contact: Fabio Potesta
Taiwan 宗久实业有限公司 Worldwide Services 11F-B, No.540 Sec.1, Wen Hsin Rd., Taichung, Taiwan Tel: +886 4 23251784 | Fax: +886 4 23252967 Email: global@acw.com.tw | Contact: Robert Yu 游宗敏
USA & Canada Plastics Media International P. O. Box 44, Greenlawn, New York 117430, USA Tel/Fax: +1 631 673 0072 | Email: mjm@4m-media.com Contact: Michael J Mitchell
ON-SITE DIGITAL ISSUE TRAFFIC [AS OF 15 OCTOBER 2021] Q1-Q3
IMPRESSIONS
READS
ONLINE PDF Downloads
JANUARY-MARCH
22,114
19,981
5,917
APRIL-JUNE
23,321
20,907
7,117
JULY-AUGUST
16,374
14,678
5,281
SEPTEMBER-OCTOBER
12,763
11,955
4,322
AVERAGE
18,643
16,880
5,659
• PRA EDM AVERAGE OPEN/CLICK RATES Q1-Q3
OPEN RATE
CLICK RATE
94%
76%
CIRCULATION SUBSCRIBERS DATABASE FOR CIRCULATION & EDM = 47,259 (AS OF 15 OCTOBER 2021) By LOCATION REGION
COUNTRY
COUNT
%
EAST ASIA 17,013 [36%]
China Taiwan South Korea Hong Kong Japan Others (Macau, Mongolia)
10,548 3,913 1,361 561 511 119
62% 23% 8% 3.3% 3% 0.7%
SOUTHEAST ASIA 15,123 [32%]
Thailand Malaysia Indonesia Vietnam EUROPE Singapore Philippines Others (Brunei, Myanmar, Laos, Cambodia)
4,764 4,416 2,586 1,542 6,616 1,361 303 151
31.5% 29.2% 17.1% 10.2% [14.%] 9% 2% 1%
EUROPE 6,616 [14.%]
Germany Italy Switzerland France Austria Netherlands Others
3639 529 463 397 331 265 992
55% 8% 7% 6% 5% 4% 15%
SOUTHASIA 5,198 [11%]
India Others (Sri Lanka, Pakistan, Nepal)
4948 250
95.2% 4.8%
UK 1,418 [3%]
England/Ireland
1,418
100%
NORTH AMERICA 945 [2%]
US CANADA
907 38
96% 4%
SOUTH AMERICA 142 [0.3%]
Brazil Others (Colombia, Mexico, Argentina)
75 67
52.7% 47.3%
OCEANIA 473 [1%]
Australia/New Zealand
473
100%
MENA (MiddleEast/North Africa) 331 [0.7%]
UAE/Dubai Iran Others
63 43 225
19% 13% 68%
By Profession Corporate/Managers Production/Manufacturing R&D Purchasing/Finance Design/Design Engineer Quality Control Agents/Distributors and Others
30% 25% 20% 14% 5.9% 4.1% 1%
By Industry Sector Automotive/Transportation 21% Packaging (F&B, medical, consumer, pharma, cosmetics) 18% Materials Manufacturers 13% Building & Construction (Supplies/Composites/ Pipes, Tubes, Valves, Profiles) 12% Medical 10% Chemicals Industry 8% Electrical & Electronic 5.9% Sports & Toys 4.6% Energy 3% Household Goods 2.5% Private & Government Institutions 1% Others 1%
By Processes Extrusion Injection Moulding Recycling Blow Moulding Compounding Thermoforming Ancillaries Others
27% 23% 12% 11% 10% 10% 5% 2%
AD RATES PRINT & DIGITAL AD
EUR/INSERTION/s 1 6,530 4,430 4,950 3,800
Ad Size Full Page Half-Page Two-thirds Page One-third Page
2 6,300 4,300 4,800 3,700
4 5,900 4,100 4,500 3,550
Price quote upon request
EUR/INSERTION/s 1 2,600 1,770 1,980 1,520
Ad Size Full Page Half-Page Two-thirds Page One-third Page
2 2,520 1,720 1,920 1,480
3 2,440 1,680 1,850 1,440
4 2,360 1,640 1,800 1,420
Price quote upon request
Pixels
Rate US$/mth
h
Plastics and Rubber Asia Premium Display Ads
Leaderboard Half page Medium rectangle Standard banner Button (logo)
728 300 300 300 120
MEASUREMENT ASPECT
Bleed [w]x[h]
Trim [w]x[h]
220 x 286
210 x 276
vertical
115 x 286
105 x 276
horizontal
220 x 140
210 x 130
vertical
145 x 220
135 x 210
horizontal
220 x 105
210 x 105
vertical
85 x 286
75 x 276
Full page Half page Two-thirds page One-third page
[mm]
Print +Digital and Online
ONLINE ADVERTISEMENT w
Price quote on request
GENERAL MATERIAL SPECIFICATIONS
SPECIAL PACKAGES Front Cover 1 image on the cover 4 inside pages editorial Editorial Advertising Supplements (2-3 pages)
Ad Type
Company videocast to be distributed to targeted audience via e-blast
PAGE
SPECIAL PACKAGES Front Cover 1 image on the cover 4 inside pages editorial Editorial Advertising Supplements (2-3 pages)
DIGITAL AD
3 6,100 4,200 4,640 3,600
TARGETED VODCAST
90 600 250 100 60
3,300 2,200 1,200 770 500
Electronic Issue Page Display Ads Footer Ad
300
60
1,000
Skyscraper
120
600
1,200
DIRECT & CONTENT MARKETING E-broadcasts Product launches, identity & brand publicity, events, webinar invitations, etc Sponsored Content Press releases, Interview publications, white paper, etc
US$1,600
Price quote on request
DIGITAL BROCHURE & CATALOGUE 4-page digital B2B/B2C rich media booklet for electronic distribution. For company showcase of products, services, profile, contact info, etc. Video embed enabled.
Price quote on request
All ads must be sized as specified in the media kit Texts, images and logos must be embedded and originate from files of at loast 300 dpi. Files must not be greater than 25 mb Digital files of 4-colours must be in CMYK, and without spot colours All bleed adverts must have trim marks Files must be press optimised in PDF, JPG, TIFF, EPS, PSD Video files must be hosted in client’s local server or in 3rd party video hosting platform Online ad materials must follow size specified in this media kit, in JPG or GIF file extension
FOR ENQUIRIES, CONTACT Ms Tej Fernandez Executive Editor Email : tej@plasticsandrubberasia.com Mr Arthur Schavemaker Publisher Email : A.Schavemaker@kenter.nl Or contact the respective media representatives in your area Tara Media & Communications Web, Digital Advertising & Conferences Contact: Tej Fernandez Email: tej@plasticsandrubberasia.com Published since 1985
A S I A’ S L E A D I N G M A G A Z I N E F O R T H E P L A S T I C S A N D R U B B E R I N D U S T RY
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