Injection Moulding Asia Country Focus
South Korean machine makers reach out to markets While South Korea’s biggest exports are probably
Engel was showing its all-electric models at Koplas
Samsung and LG electronic products; Hyundai, Kia and SsangYong vehicles (not forgetting K-pop
Austrian IMM maker Engel has doubled its capacity at its South Korean plant to 1,200 units/year, said Robert Bodingbauer, President of Engel Korea. Of the total small/ medium machine range produced in the EUR8 million plant, 30% are for the domestic market in Korea and 70% are exported to China and other Asian countries. Engel has also been steadily increasing its market share in Asia to 10%, and an Asian sales record of EUR125 million in 2011/2012.
singer Psy!), its plastics machinery industry is also beginning to be noticed, said manufacturers interviewed at the Koplas show, held in Seoul from 12-16 March.
Machine makers eye export markets njection moulding machine (IMM) manufacturers like LS Mtron, Woojin Plaimm and Hyundai Injection Machinery are making headway in the global and Southeast Asian markets. “Malaysia is our largest market in Asia. Last year, we sold 450 machines in the country,” said Byung-dae Lee, Production Director of Hyundai Injection Machinery. “We also expect sales to pick up this year in Vietnam, Thailand, Indonesia, Mexico, China and Uzbekistan,” he added. “We sold 300 machines last year and expect to increase to 400 this year,” said Lee, adding that the firm expects a turnover of US$35 million this year. Another machine maker LS Mtron is seeing increasing sales in Southeast Asian markets, especially for its large 3,000-4,000 tonnemachinery for pallets and large containers, said Lee Jong-Hun, General Manager of the Overseas Sales Team. “Last year, we had a turnover of US$20 million and 20% sales from Asia. Our market share for large tonnage machinery has also gone up in Indonesia, Thailand, the Philippines and Malaysia,” he said, adding that this year, the targeted markets are the US, Turkey, Brazil and Russia. Meanwhile, Woojin Plaimm (it changed its name from Woojin Selex last year), had export sales of US$60 million, about half its total turnover of US$120 million, last year, according to Andrew Kim, Regional Sales Manager. “We are already in many countries and targeting the Asian markets through our direct sales offices in India, Malaysia, the Philippines, Thailand, Vietnam and Indonesia,” he said, adding that the firm set up branch offices in Japan and Mexico last year to further expand its thrust in the respective countries.
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Hybrids and all-electrics becoming common eanwhile, the South Korean IMM makers have also jumped on the energy savings bandwagon and were propagating hybrid or servo-hydraulic pump-driven machines at the show. “Almost all Korean moulders use hydraulic machines but they are slowly changing to hybrid and electric machines,” said Woojin Plaimm’s Andrew Kim. However, Kim added that all-electrics are an expensive option, hence the growing demand for hybrid machines. In fact, according to Kim, of the 1,700 machines Woojin sells a year, 60% are hybrids. “This is Woojin’s strength and its main product,” he said, adding that most Samsung smart phone OEMs utilise Woojin’s THS hybrid range. “We sell about 1,000 hybrid machines a year just to the smart phone industry. In fact, almost all the Samsung smart phones are made using the THS hybrid range,” Kim added. The Incheon-based firm displayed the TN280SH hybrid machine, a new model in the THS range, which has been upgraded with a new toggle mechanism that bends from the inside to the outside, allowing for more pressure to be applied to the centre of the mould.
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