Published since 1985
PRA CHINA WEBSITE MEDIAKIT 2020 A S I A’S L E A D I N G M A G A Z I N E F O R THE PLASTICS AND RUBBER INDUSTRY
Editorial content subject to change at Publisher's discretion.
PRA China Media Kit 2020 At a Glance of PRA China Website ●
Website Audience: 46,000+
6,231 China subscribers（Still increasing） ● On-site impressions of 750,200 (2019 Q3) ● PRA China Wechat Audience: 10,600 (2019/11/1) ●
eNews Letter - biweekly,
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WWW.PLASTICSANDRUBBERASIA.CN
PRA CHINA WEBSITE MEDIAKIT 2020
READERSHIP
46
DEMOGRAPHICS
81%
Audience
chooses the content from PRA China with preference for in-depth coverage of industry trends in Asia and the other regions.
%
Audience
TOTAL SUBSCR IBERS
look to PRA China as their important channel to understand the Asian markets.
32
%
Audience
look to PRA China as their premium news resource when choosing the Asian partners.
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PRA CHINA WEBSITE MEDIAKIT 2020
About PRA China Plastics and Rubber Asia (PRA) magazine has been an industry partner for almost 35 years. Published since 1985, PRA magazine comes out eight (8) times a year in print and in digital formats; and in English and Mandarin languages. PRA is supplemented by online niche periodicals Rubber Journal Asia (RJA) and Injection Moulding Asia (IMA). In 2015, PRA launched its China webiste(www.plasticsandrubberasia.cn), a dedicated website for its Chinese readers. Plastics and Rubber product manufacturers turn to Plasticsandrubberasia.cn as the online destination into China market for all their information needs. Plasticsandrubberasia.cn offers the most cost-effective way to strengthen your brand and drive traffic to your company site. Leaderboards are “supersized” banners that appear at the top of the page, directly within the user’s view and adjacent to important site tools such as the search box and primary navigation. Large rectangle ads and banner ads are powerful options for your campaign and give your company exposure throughout the prime areas of the Plasticsandrubberasia.cn’s website. Content Sponsorship helps to position your brand or campaign to your target audience with Sponsored Content advertising. Biweekly e-Newsletter drives awareness to your brand and campaign to grow traffic to your website. WeChat Content Sponsorship provides you with the largest reach and engagement from over 13,000 WeChat followers of PRA China. As the benefits of PRA sponsors, announcements and press release go directly to the targeted audience.
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PRA CHINA WEBSITE MEDIAKIT 2020
PRA China Website Circulation We aim to offer a wide range of digital marketing services, which strengthens communications and cooperation among industry leaders, effectively spreading technology ideas, sharing market insights, helping our advertiser to expand their business and enhance brand awareness.
Audience Profile ●
●
●
By ownership
●
76.7%
Private
3.6%
Joint-venture
6.7%
Others
13%
State Owned
By Job function 17.1%
/Equipment manager & Engineer
27.3%
By Processes 27%
Injection Moulding
18%
Blow Moulding
105
Compounding
23%
Extrusion
15%
Thermoforming
5%
Ancillaries
2%
Others
Chief Engineer/Senior Engineer/Production
●
JProduct design/R&D/Technical Quality Control Manager & Engineer
33.6%
Managing Director/General manager / Factory manager
18.2%
Purchasing Manager
3.8%
Others
17%
Plastics Product & Parts
16%
Electrical & Electronic
13.3%
Rubber Product & Parts
12.5%
Industry Equipment
10.8%
Packaging/ Printing
10.1%
Automotive / Automotive Parts and Accessories
8.3%
Pharmaceuticals/Medical Supplier & Equipment
By Industry
By Geographical Category 45.6%
East China
7.8%
Building & Construction
31.6%
Southern China
7.2%
Stationery & Sports
12.2%
Northern China
7.2%
Toy & Infant Products
4.6%
Southwestern & Northwestern China
6.9%
Food & Beverage
4.2%
Central China
6.6%
Cosmetics/Daily Chemicals
1.8%
Northeastern China
2.3%
Mould & Die
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PRA CHINA WEBSITE MEDIAKIT 2020
Editorial Calendar Country Focus
France
India
South Korea
Italy
China
Thailand
Composites
3D printing
Flexible Packaging
Blown Extrusion
Cast Film Extrusion
Pipe/Profile Sector
Synthetic Rubber
MoldMaking Technology
Tyre Sector
Recycling
Silicons
Gloves
foaming material
Masterbatch
Additives
Pigments
Thermoforming
High performance composite
Adhesive
Rubber Elastomer
Filler
Fire Resistant Plastic
Heat-resistant nylon
Stabilizer
Industry Application
Automotive Industry
Plastics mould
Medical Plastics
Electrical/Electronic
Transportation Sector Transportation Sector
Event Coverage
■ Indaplast20
Country Focus
North America
South Asia
Germany
Canada
Malaysia
Vietnam
Robot
health care
Film & Sheet Extrusion
Thermoplastics
Rigid Packaging
Blow Moulding
Engineering Plastics
bioplastics
Carbon Black
Hot runner
Natural Rubber
“Green” Rubber
Plastic recycling
Elastomer
Epoxy resin
Plastic recycling
Graphene
TPE
Long fiber reinforced plastic
Foaming agent
Antistatic agent
Compatibilizer
Conductive additive
Antistatic agent
Industry Application
Package
Wire and Cable
Consumer Electronics
Printing
Food & Beverage
Agriculture
Event Coverage
■ Propak China
Technology Trends
Material & Additives
■ Propak Vietnam Koplas
■ Indaplast
■ Koplas
■ Chinaplas
■ Propak Asia
Technology Trends
Material & Additives
■ Complast
■ Medical Fair Thailand
■ P&R Vietnam
■ P&R Vietnam
■ M’sia-Plas
■ T-Pla
■ K fair
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PRA CHINA WEBSITE MEDIAKIT 2020
Ad Rate and specifications Ad Type
Column
Size(wxh)
1 month
3 months
6 months
12 months
Leaderboard
First Page, Top
728x90
$1,860
$5,080
$11,160
$22,320
Square Ad
First Page, Middle
200x200
$1,080
$2,800
$4,500
$6,690
Square Ad
First Page, Bottom
200x200
$680
$1,860
$3,160
$5,800
Middle Large Banner
First Pages, Bottom
728x90
$1,080
$2,800
$4,500
$6,690
Rectangle Ad
First Pages, Right
300x250
$1,080
$2,800
$4,500
$6,690
Half Page Banner
First page, Right
300x600
$1,120
$2,860
$4,680
$6,800
Bottom Large Banner
First Pages, Bottom
190x80
$880
$2,380
$3,600
$4,860
Topic Sponsorship
All pages
728x90
-
-
-
$3,500
Remark
Topic sponsor category: Packaging / Automotive / Food & Beverage / Pharm / Chemical etc.
E-News Letter Sponsored Ad opportunity（frequency: Biweekly） Biweekly eNewsletter is sent to subscribers around China. All web-based ads on any of the pages accessed are linked directly to each advertiser's website for immediate accountability. The easy-to-read format is the perfect way for busy industry professionals to stay on top of the ever-changing plastics and rubber industry.
Ad Type
Content
Size(wxh)
1 month
3 months
6 months
12 months
Leaderboard
E-News Letter
728x90
$680
$1,860
$3,160
$5,800
Square ad
E-News Letter
200x200
$580
$1,260
$2,160
$4,800
First-page Interstitial Welcome ad takes over the screen for 10 seconds as entry page loads
Ad Type
Content
Size (wxh)
1 month
3 months
6 months
12 months
First-page Interstitial
First page
640x480
$3,500
$7,600
$18,600
$35,600
Remark
Interstitial On PC640x480 pixels and on mobile 300x100 pixels; Digital ads maximum file size is 150kb;
Exclusive Search Sponsorship Ad Type Exclusive Search Sponsorship
Content
Size (wxh)
1 month
3 months
6 months
12 months
Search page
640x480
$600
$800
$1,200
$1,800
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PRA CHINA WEBSITE MEDIAKIT 2020
Ad Rate and speciďŹ cations Sample
Leaderboard 728x90 pixel
Leaderboard 728x90
Square Ad 200x200
Square Ad 200x200 pixel
Rectangle Ad 300x250
Rectangle Ad 300x250 pixel
Rectangle Ad 300x250
Middle Large Banner 728x90 pixel
Middle Large Banner 728x90
Half Page Banner 300x600
Half Page Banner 300x600 pixel
Bottom Large Banner 190x80 pixel
Square Ad 200x200 pixel
190x80
Square ad 200x200
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PRA CHINA WEBSITE MEDIAKIT 2020
White Paper Lead Generation Ad Type
Content
Size (wxh)
White Paper Lead Generation
PRA China Website
640x480
1 month
3 months
6 months
12 months
$5,000
$8,500
$25,000
$35,000
White Paper Lead Generation A white paper is a powerful B2B offer that can stimulate high click-through rates,result in successful lead generation, and influence purchases. You will receive qualified leads from a brand that is already engaged with the audience you are trying to reach.
How it works You provide us with a report, white paper, or other document. We place it on our website and Wechat account and notify our readers via email and messages that the resource is available (your logo on the eblast to 46,000+ recipients, as well as bi-weekly promotion on our regular e-newsletters). When our readers click through to access the white paper, they answer a few customizable questions before downloading it, and you receive all of the information. The white paper (with your logo) will be housed on PlasticsandRubberAsia.cn for a minimum of one year.
4 Basic Steps 1. Readers receive a promotion about your white paper and click on a link taking them to a registration page. 2. Readers register to access your white paper, and also answer up to 20 questions of your choice. 3. After registering, readers are given access to your materials. 4. You receive an Excel file with detailed registrant contact information and the responses to your questions.
Benefits 1. Easily measure ROI and follow up quickly on hot leads. 2. Use up to five custom questions for research as well as lead qualification. 3. Promotional support across our website, enewsletters, and through 4. Dedicated email campaigns in order to maximize the number of leads. 5. White paper will be archived on our website for a year. 6. General promotion of white paper library in print and online. 7. Further establish your brand as a thought leader in the industry.
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PRA CHINA WEBSITE MEDIAKIT 2020
PRA China Wechat Sponsorship Ad Type
Content
Size (wxh)
1 month
3 months
6 months
12 months
PRA China Wechat Sponsorship
All pages
300x250
$3,500
$6,000
$10,000
$15,000
Audience: 10,600 History: 2 years ●
●
By Industry 12%
Plastics Product & Parts
16%
Electrical & Electronic
20.8%
Packaging
20.1%
Automotive / Automotive Parts and Accessories
18.3%
Pharmaceuticals/Medical Supplier & Equipment
7.8%
Building & Construction
23.6%
Toy & Infant Products
16.9%
Food & Beverage
6.6%
Others
By Geographical Category 35.6%
East China
38%
Southern China
13.2%
Central China
9.3%
Northern China
2.1%
Southwestern & Northwestern China
1.8%
Northeastern China
※ Or contact the respective media representatives in your area
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PRA CHINA WEBSITE MEDIAKIT 2020
Contact The Netherlands
North-West Germany
Kenter & Co BV Postbus 130, 7470 AC Goor,
JRM Medien+Verlag
Tel: +31 547 275005
Minkelsches Feld 39 D-46499 Hamminkeln, Germany
Fax: +31 547 271831 Email: A.Schavemaker@kenter.nl Contact: Arthur Schavemaker
Tel: +49 2852 94180 Fax: +49 2852 94181 Email: info@jwmedien.de Contact: Jürgen Wickenhöfer
Regional Office
Thailand, Australia, New Zealand, Korea &
SQ 9, Block A, Menara Indah Jalan 9, Taman TAR
Philippines
68000 Ampang, Selangor, Malaysia
Tara Media & Communications
Tel: +603 4260 4575
SQ 9, Block A, Menara Indah Jalan 9, Taman TAR
Fax: +603 4260 4576
68000 Ampang, Selangor, Malaysia
Email: tej@plasticsandrubberasia.com
Tel: +603 4260 4575
Contact: Tej Fernandez
Fax: +603 4260 4576 Email: winston@taramedia.com.my
Mainland China & Hong Kong
Contact: Winston Fernandez
RM803, No. 2, Lane 3518, Road Bao’An, District
Italy, Spain & Portugal
Jiading, Shanghai, P. R. China 201801
MediaPoint & Communications Srl
Tel: 021-59176067
Corte Lambruschini, Corso Buenos Aires,
Fax: 021-59176068
8 Vo Piano - Interno 9, 16129 Genova, Italy
Mobile: +86-13341690552
Tel: +39 010 570 4948
Email: henry.xiao@matchexpo.com
Fax: +39 010 553 0088
Contact: Henry Xiao
Email: info@mediapointsrl.it Contact: Fabio Potesta
Southeast Germany, Switzerland & Austria Verlagsbüro G. Fahr e.K
USA & Canada Plastics Media International P. O. Box 44,
Breitenbergstrasse 17 D-87629 Füssen, Germany
Greenlawn,
Tel: +49 8362 5054990
New York 117430, USA
Fax: +49 8362 5054992
Tel/Fax: +1 631 673 0072
Email: info@verlagsbuero-fahr.de
E-mail: charlotte@4m-media.com
Contact: Simon Fahr
Contact: Charlotte Alexandra
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