The Ply Reporter
Published on 10th February 2019
February 2019
Grow with the best, be ahead of the rest.
Vol. 19 - Issue No. 02
The Ply Reporter february 2019
VOL.19 ISSUE 02 february 2019
A Techno-Informative Magazine EDITORIAL & CORRESPONDENCE 40/76, LGF, C.R. Park, New Delhi - 110 019. Tel.: 011-4678 0023 Email : plyreporter@plyreporter.com ADVERTISING Tel.: +91-9310612999, E-mail: devplyreporter@gmail.com
Contents Regular Coloumn 20-22 Editorial
275 Fair News
24-26 Apni Baat 278 Advertiser’s Index
News Watch 28 I Advantage of offering
dSfyczsVsM IykboqM dh is”kd”k djus ds Qk;ns
30 I High Poplar prices pinch plywood producers
iksiyj dh mpÈ dherksa ds pyrs IykboqM mRiknd ijs”kku
34 I Melia-Dubai to Emerge as big source for Panel Industry in South
esfy;k&nwfc;k nf{k.k ds iSuy m|ksx ds fy, cM+k L=ksr gksxk
36 I Costlier Lumber helps to accept ‘Substitute Doors Frame’ materials
ACCOUNTS Tel.: +91-93106 12996 E-mail: bigseamarcomindia@gmail.com
egaxs yEcj ds pyrs Mksj Qzse ds vU; esVsfj;y cktkj dks Qk;nk
38 I Laminate prices softened due to weak demand
detksj ekax ds dkj.k ySfeusV dh dherksa esa ujeh
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40 I Uniply founder B L Jain entering into WPC manufacturing
;wuhIykbZ ds laLFkkid ch ,y tSu us MCY;wihlh eSU;wQDS pÇjx esa den j[kk
42 I Punjab Plywood Manufacturers hike Price by 8%
iatkc ds IykboqM fuekZrkvksa us c<+kà 8 Qhlnh dhersa
44 I After Sabah, Sarawak to ban of log exports
lckg ds ckn lkjkod Hkh y‚x fu;kZr dks djsxk çfrcafèkr
48 I Budget housing to raise wood panel products demand
ctV gkÅÇlx ls c<+sxh oqM iSuy çksMDV~l dh ekax
50 I Imported wood based units freed from license in Gujarat
xqtjkr esa vk;kfrr ydfM+;ksa ls lacfa èkr bdkb;ksa dks ykblsl a ls eqfä
CONTENT Tel.: +91-93106 12993 E-mail: plydata@gmail.com SUBSCRIPTION / CIRCULATION Tel.: 011-46780023 Mob.: +91-93106 12995 / 2 E-mail: subscription@plyreporter.com
Annual Subscription Rs. 1,100/-
Printed, published and owned by Pragat Dvivedi, Printed at Modest Graphics Pvt. Ltd., C-53, DDA Shed, Okhla Industrial Area Phase-I, New Delhi-110020 and published at F-1118, C.R. Park, New Delhi - 110 019. Editor Pragat Dvivedi The views expressed in the columns of ‘The Ply Reporter’ are not necessarily those of the editor or the publisher & they accept no responsibility for them. No part of this magazine including advertisements designs, prepared by us or through us should be copied, reproduced or transmitted by anyone without prior written permission of the publisher. The Magazine is not responsible for the opinions & ideas presented on the following pages. All disputes regarding this magazine will be settled in Delhi (India) Jurisdiction only.
Total number of pages - 290 www.plyreporter.com
Calibrated plywood
52 I lkfo=h
oqM~l % ,slk IykaV] tSlk ,d IykboqM ;wfuV gksuk pkfg,
56 I Wood furniture trends at global market, Good sign for Indian
oSf”od cktkj dk QfuZpj VªM as Hkkjrh; oqMus baMLVªh ds fy;s vPNk ladrs
58 I Consumer Protection Bill 2018 :False
daT;wej izksVsD”ku fcy&2018 >wBk nkok igqapk ldrk gS tsy
62 I REHAU sets to expand to tier II & III cities in India
68 I Durian, one of the 25 most promising companies in 2018
74 I Century Gabon to start production in six months
76 I Asian Laminate unveils new folder, market says-’Wow’!
80 I GDECOR begins commercial production of PVC edge band tape
82 I Eurobond of Rajesh Shah is owned by Euro Panel Products: Court
82 I HÄFELE Meister Service offers complete installation
84 I Action Tesa presents PreLaminated HDHMR Door
140 I New Textile Texture: The Latest Wonder from AICA
285 I Alstone launches PVC Etched laminates in 1mm Multi Decor
commitment may lead to punishment
The Ply Reporter february 2019
Contents
Contents
One 2 One Pg.
142
A Talk with
Mr. Mohiyuddin Ashfaq, Director, Mak Plywood Industries Pvt Ltd
Cover Story Pg.
184 Are distributors loosing their importance? Loyal of Aica
Pg.
214
Mr. Uttam Kumar Gupta, Proprietor, Gupta Creations, B B Ganguly Street, Kolkata www.plyreporter.com
Feature
Pg.
Core Veneer Composer 264 is the need of the hour
The Ply Reporter february 2019
Contents
Contents
Event Watch 248
FRI seminar heldbags in Yamunanagar Stylam Industries ‘India’s greatest on ‘Role of Agro forestry and Wood brands & leaders award Technology’ for2015-16’ better livelihood 252
AMULYA MICA organised Dealers Meet at Jodhpur
256
ASEAN Plywood Bihar Dealers’ Award Night in Bali, Indonesia 259
250
251
Archidply participates Stylam Industries bags ‘India’singreatest Maheshwari brands & leaders Global 2015-16’Expo award
Amulya 800 –bags new‘India’s catalogue Stylam Industries greatest 2019 released brands & leaders 2015-16’ award
254
255
Alstone organizes carpenter meet Stylam Industries bags ‘India’s greatest in Kolkata, Panipat and Delhi brands & leaders 2015-16’ award
Alstone participated in Rachana Exhibition held on 13 January 2019
257
258
Oum Lamitech organises ‘Dealers Stylam Industries bags ‘India’s greatest Meet’&inleaders Delhi,2015-16’ launches new range brands award
Floresta organised Shop Meet at Bikaner - Rajasthan
THE PLY REPORTER IS PUBLISHING
DELHI WOOD 2019 SUPPLEMENT EDITION Floresta called Nukkad Meet in Delhi
Technical Update 260 Pre –Pressing Technique of plywood by using Urea –Formaldehyde resin as wood adhesive
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BOOK YOUR SPACE FOR EDITORIAL/ ADVERTISEMENT AS SOON AS POSSIBLE. FOR MORE DETAILS CONTACT AT:
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The Ply Reporter february 2019
DISTRIBUTION POLICY IS CRUCIAL! THINK THRICE!
Editorial
Pragat Dvivedi, Founder Editor
20
Excessive production capacity has disturbed the laminate manufacturing & distribution earnings and the same is expected in plywood which is the biggest earning contributor to the retailers, whole sellers and even manufacturers. The new license issued in Uttar Pradesh are estimated to result in new 300-400 hot presses in next 2 years for plywood. This huge addition will further pressure the entire trade and thus cause disturbance in the chain across all the levels.
W
hat the Plywood Industry witnessing today is the greatest confusion of all times. Choosing to go with a “DISTRIBUTOR’ or RETAILER” has become confusing for manufacturers although more people are trying to approach the retailers directly. In the past, there has not been any need for manufacturers to sell directly to retailers nor to the whole sellers/ distributors wanted it to slip this way. But at present, the supply has gone 3 times above demand causing severe damage to the market practices and payment etiquettes. This turning of situation had repeatedly been reminded by The Ply Reporter to the industry - ‘ALWAYS DO YOUR HOME WORK BEFORE PUTTING UP A NEW UNIT OR ADDING CAPACITY.’ The excess supply diminishes the value of the product, eventually the whole product chain suffers. The not so perfect yet the perfect example is the season when onions or tomatoes or any vegetable become very costly or scarcely available, its taste great to consumers, Farmers earn and whole sellers too earn well but when there is excessive production, the crop loses its attraction, value and even taste, with that profitability loses at every end. This leading to a point where few (fittest) survive, others (mediocre) struggle. The Producers’ are directly approaching to retail counters now, is equally desired by the retailers who desperately wanted to remove the middle men in between getting margins. They never got this opportunity as they did not have that strength. Now with the rise in number of manufacturers, over-supply, multiple brand policy, the retailers have got their much awaited opportunity. Off late the cases of delayed payments, rising defaulters and bad rotation of money is largely an outcome of irrational supply from all sides. Manufactures’ direct supply to retailers has indirectly led to blockage of Distributors/suppliers money which was invested on retail counter since years. Excessive production capacity has disturbed the laminate manufacturing & distribution earnings and the same is expected in plywood which is the biggest earning contributor to the retailers, whole sellers and even manufacturers. The new license issued in Uttar Pradesh are estimated to result in new 300-400 hot presses in next 2 years for plywood. This huge addition will further pressure the entire trade and thus cause disturbance in the chain across all the levels. Whether retailers are able to sustain the direct marriage with factories is a different thing but merely 3.0 % of the retailer aside, 97.0 percent of the retailer’s neither have administrative capability, mindset, nor space and finance to sustain the direct buying from manufacturers. Distributors are needed and will always be in commodity driven, consumer durable segment. Though manufacturers are going against it, but the cases related to payments and various type of disputes are not hidden. This issue has distributors’ views as a lead story which will help many to rectify and improve their market standpoint. For any factory, distribution policy is crucial move and one must think thrice before any move.
Pragat Dvivedi Founder Editor www.plyreporter.com
Mail to “dpragat@gmail.com”, ( M) 9310612991.
The Ply Reporter february 2019
laikndh;
Editorial
xkSj ls lkspsa! D;k fMLVªhC;wVlZ ikWfylh dfBu gks x;k gS\
22
mRiknu {kerk T;knk gksus ls ysfeusV dk mRiknu o fMLVªhC;wVlZ dh dekbZ izHkkfor gqbZ gS] vc leku gkykr IykboqM ds lkFk gksus dk vuqeku gS] tks ,d fjVsyj] gksylsyj vkSj eSU;wQSDpjj ds fy, dekbZ dk cM+k L=ksr gSA mRrj izns”k esa u, ykblsal tkjh gksus ds ckn] ;s mEehn fd;k tk jgh gS fd vkus okys 2 lkyksa esa 300 ls 400 gkWV izsLk yxsaxsA bl mRiknu foLrkj ls iwjk IykboqM cktkj fQj izHkkfor gksxk] ftlls IykboqM cspus okys iwjs psu ij vlj gksxkA
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tdy IykboqM baMLVªh vc rd ds lcls dfBu la”k; ds nkSj ls xqtj jgk gSA fMLVªhC;wVlZ ;k fjVsylZ ekWMy ds pquko dks ysd s j] mRikndksa esa Hkze tSlh fLFkfr cuh gqbZ gS] T;knkrj yksx fjVsylZ dks lh/ks eky nsuk pkg jgs gSAa igys] mRiknd lh/ks fjVyslZ dks esVfs j;y ugha nsrs Fks] uk gh fMLVªhC;wVlZ ,slk gksus nsuk pkgrs Fks] ysfdu cktkj esa lIykbZ] ekax ls 3 xquk T;knk gksus dh fLFkfr es]a cktkj dk flLVe vkSj iseVas pdz iwjh rjg fcxM+ x;k gSA bl cnyko dks ysdj IykbZ fjiksVjZ ges”kk ls vxkg djrk vk jgk gS fd u, IykaV yxkus ;k {kerk foLrkj ds fu.kZ; ls igys viuh gkseodZ iwjh rjg t:j djsAa T;knk lIykbZ us izksMDV dh oSY;w dks de fd;k gS] lkFk gh iwjs cktkj dh psu dks izHkkfor fd;k gSA ftls dHkh lVhd ugha dgk tk ldrk] oks vkt ,d lVhd mnkgj.k cu x;k gSA tc I;kt ;k VEkkVj ;k vU; lfCt;ka egaxh jgrh gS] ;k de miyC/k jgrh gS] rks bldk Lokn Hkh vPNk yxrk gS] fdlku o O;kikjh Hkh vPNk iSlk dekrk gS] ysfdu tSls gh bldk mRiknu c<+rk gS] mldk vkdZ’k.k] Lokn vkSj dher] equkQk lc ?kV tkrk gSA bl fLFkfr esa dqN gh fVds jgrs gSa] tcfd dbZ la?k’kZ djrs ik, tkrs gSaA mRiknd] vkt fjVsylZ rd igqapuk pkgrsa gSa] leku :Ik ls fjVsylZ Hkh pkgrs gSa fd os lh/ks mRiknd ls tqMa+s rkfd fefMyeSu ds gVus ls mudk izksfQV ekftZu csgrj gksA gkykafd mUgsa ;s volj blfy, ugha fey jgk gS fd muesa oks {kerk gksrh gSA vc mRikndksa dh la[;k c<+us] vksoj LkIykbZ] dbZ czkaM ykus dh ikWfylh ls fjVsylZ dks ;g volj yacs bartkj ds ckn feyk gSA nsj ls isesaV] fMQkWYVlZ c<+us vkSj iSls dk jksVs”ku [kjkc gksus ds ekeys gj rjQ ls T;knk lIykbZ dh otg ls gqvk gSA mRikndksa dk lh/ks fjVsylZ dks lIykbZ djuk] ijks{k :Ik ls fMLVªhC;wVlZ ds isesaV dks cktkj esa jksd ldrk gS] tks dbZ lkyksa ls mUgksaus fjVsylZ ij yxk j[kk gSA mRiknu {kerk T;knk gksus ls ysfeusV dk mRiknu o fMLVªhC;wVlZ dh dekbZ izHkkfor gqbZ gS] vc leku gkykr IykboqM ds lkFk gksus dk vuqeku gS] tks ,d fjVsyj] gksylsyj vkSj eSU;wQSDpjj ds fy, dekbZ dk cM+k L=ksr gSA mRrj izns”k esa u, ykblsal tkjh gksus ds ckn] ;s mEehn fd;k tk jgk gS fd vkus okys 2 lkyksa esa 300 ls 400 gkWV izsLk yxsaxsA bl mRiknu foLrkj ls iwjk IykboqM cktkj fQj izHkkfor gksxk] ftlls IykboqM cspus okys iwjs psu ij vlj gksxkA gkykafd fjVsylZ] lh/ks QSDVfj;ksa ls esVsfj;y ysdj vius O;kikj dks pykus esa fdruk l{ke gksxk] ;s vyx ckr gS] ysfdu flQZ 3 Qhlnh fjVsylZ dks NksM+dj] 97 Qhlnh ds ikl lh/ks mRiknd ls tqM+dj dke djus ds fy, uk rks iz”kklfud {kerk gS] uk gh lksp gS] uk txg vkSj Qkbusal dh {kerk gSA blfy, dekWfMVh lapkfyr daT;wej M;wjscy izksMDV ds fy, fMLVªhC;wVlZ t:jh gS] vkSj ges”kk jgsxkA ;|fi dbZ mRiknd bl ckr ls lger uk gksa] ysfdu isesaV o vU; fooknksa ds ekeysa fdlh ls Nqik ugha gSA bl vad esa dbZ fMLVªhC;wVlZ ds fopkj] izeq[k [kcj ds :Ik esa Nik gS] tks dbZ yksxksa ds vkWfifu;u dks lq/kkjus esa enn djsxkA vxj fdlh QSDVjh ds fy, fMLVªhC;wVlZ ikWfylh ij pyuk vc eqf”dy yxrk gS] rks mUgsa nwljs fodYi ds pquko ls igys dbZ ckj lksp ysuk pkfg,A
izxr f}osnh www.plyreporter.com
Mail to “dpragat@gmail.com”, (M) 9310612991
The Ply Reporter february 2019
Laminate is a designer product, not commodity. Mind it!
apni baat
Rajiv Parashar, Editor
24
Manufacturers effort to educate and aware about innovations among retailers, specifiers and users wont be possible instead it is more of a price base market which is actually not, if you speak to a end consumer. A customer considers the value of creativity and happy to pay its cost and stay in feel-good factor, that is why a reasonably informed customer choose better designer material over cheap looking laminate sheet. Other imported designers and highlighters surface decor products for interior application are still growing and doing well despite of the cost and if it is so why to hurry or race in dropping prices?
I
f I am not wrong, what we see today is happening for the first time in Indian Decorative Laminates Industry that there is a race among producers for reducing prices. Everyone was talking about the other brand that how much did he reduced? Distributors tried for maximum reduction and manufacturers felt that the price reduction would be only way to sustain in HPL business. Although few brands intact with their present pricing structure and keep focus on presentation, innovation and marketing strategies etc, but majority of producers reduced the prices. It was good for a retailer but very surprising and confusing for many. The changing trend may be considered as good by few but we disagree. Laminate is a surface design product; it is a kind of lifestyle material for making your furniture elegant, attractive and putting WOW factor. It creates value to your home interiors, adds beauty and warmth in your living experience, hence the focus of manufacturers should be more on giving innovative and quality products so that users feel pampered, relaxed and highly satisfied after applying the laminates in their home and offices. Manufacturers effort to educate and aware about innovations among retailers, specifiers and users wont be possible instead it is more of a price base market which is actually not, if you speak to a end consumer. A customer considers the value of creativity and happy to pay its cost and stay in feel-good factor, that is why a reasonably informed customer choose better designer material over cheap looking laminate sheet. Just a year ago, good designed non folder laminates were dominating over even known brands in cities like Pune, Surat, Mumbai, Ahmedabad, etc. Other imported designers and highlighters surface decor products for interior application are still growing and doing well despite of the cost and if it is so why to hurry or race in dropping prices? Market has variety of imported designer sheets, which having no guarantee of quality and certifications, but it is being offered at Rs 100 per sq ft and this materials easily finds customers here but decorative laminates have packed with all features of innovation, quality, certification, credit and guarantee but it struggles to get approx Rs 25 per sq ft price. This situation arises because we have started considering Decorative Laminates as commodity products, but happily it is never a commodity material. If one enters in this business, considering HPL is faster money making business, then he is wrong. Maintaining serenity of innovation, creativity, right marketing tools and with right customer targets, one will certainly earn brand name, respect and money as well in long term. This February issue has published a ‘Descriptive Reportage’ on ‘ARE DISTRIBUTORS LOOSING THEIR IMPORTANCE?’, a worth read story based on recent research of Ply Reporter and BSMR team on plywood industry and trade. The one 2 one interaction with Mr. Mohiyuddin Ashfaq, the Director of an emerging brand in south India -TROJAN PLYWOOD, is interesting read. A feature report on ‘Charm and Priority of installing Core Veneer Composer’ elaborates the present situation of plywood industry. Besides, there are lots of market reports, new product updates, technical feature, are published in this issue. The issue is followed by ‘THE PLY REPORTER’S DELHIWOOD SPECIAL SUPPLEMENT’; assure your presence and write to us. Enjoy reading, keep sending your feed back !
Rajiv Parashar (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
www.plyreporter.com
The Ply Reporter february 2019
viuh ckr
apni baat
/;ku j[ksa! ysfeusV ,d fMtkbuj izkMs DV gS] dekWfMVh ughaA
26
mRikndksa dks bl izksMDV ds buksos”ku dks ysdj fjVsylZ] Lis”khQk;lZ o xzkgdksa dks tkx:d o f”kf{kr djus dk iz;kl djuk pkfg,] vkSj ;s jsV ds cy ij djuk laHko ugha gSa] vxj ge xzkgd dh ckr djsaA ,d xzkgd] fdz,fVfoVh ds egRo dks le>rk gS] vkSj [kq”kh ls bldk nke nsdj] Qhy&*xqM eglwl djrk gS] ;gha dkj.k gS fd ,d xzkgd vU; fMtkbuj “khV dks] ,d ysfeusV “khV ls csgrj izkbl nsus dks rS;kj jgrk gSA blds vykok] vU; fMtkbuj o gkbykbVlZ Msdksj iSuy dh ekax esa baVhfj;j bLrseky esa c<+ jgk gS] ckotwn bldh dher ysfeusV ls T;knk gS] rks vkf[kjdkj D;ksa ge ysfeusV ds jsV de djus dh nkSM+ esa “kkfey gks jgsa gSa\
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xj eSa xyr ugha gwa rks gkfy;k ysfeusV baMLVªh esa tks ?kVukdze] jsV dks fxjkus dh nkSM+ ds :Ik esa geus ns[kk] ;s “kk;n igyh ckj gqvk gSA vkye ;s Fkk fd mRiknd cktkj esa ;gh ckrsa dj jgs Fks fd nwljs czkaM us fdruk jsV de fd;kA fMLVªhC;wVlZ] T;knk ls T;knk jsV de djus dk iz;kl dj jgs Fks] ogha mRiknd ;s eku cSBs Fks fd vxj cktkj esa LkLVsu djuk gS] rks jsV de djuk gksxkA gkykafd dbZ vxz.kh czkaM us jsV de ugha fd,] vkSj mUgksaus vius izstsVs”ku] buksos”ku vkSj j.kuhfr ij Qksdl j[kk gS] ysfdu T;knkrj czkaM us ysfeusV ds jsV de fd, gSaA ;s fjVsylZ ds fy, vPNk Fkk] ysfdu db;ksa ds fy, ,d vk”;pZtud dne jgkA jsV de djus dh igy dks dbZ vPNk eku ldrs gSa] ysfdu ge blls drbZ lger ugha gSaA ysfeusV ,d ljQsl fMtkbu izksMDV gS] ;g QuhZpj cukus ds fy, ,d ykbQLVkby jkW esVsfj;y gS] tks QuhZpj dks lqanj vkSj vkdZ’kd cukrk gSA ;g vkids ?kj o vkWfQl baVhfj;j dh lqaqnjrk dks c<+krk gS] ftlls vki vPNk vuqHko eglwl djrs gSa] blfy, mRikndksa dk Qksdl flQZ izksMDV ds buksos”ku o DokfyVh ij gksuk pkfg,] rkfd bl yxkus okyk dks vius ?kj o vkWfQl esa mtkZ o vkjke dk vuqHko gks ldsA mRikndksa dks bl izksMDV ds buksos”ku dks ysdj fjVsylZ] Lis”khQk;lZ o xzkgdksa dks tkx:d o f”kf{kr djus dk iz;kl djuk pkfg,] vkSj ;s jsV ds cy ij djuk laHko ugha gSa] vxj ge xzkgd dh ckr djsaA ,d xzkgd] fdz,fVfoVh ds egRo dks le>rk gS] vkSj [kq”kh ls bldk nke nsdj] Qhy&*xqM eglwl djrk gS] ;gha dkj.k gS fd ,d xzkgd vU; fMtkbuj “khV dks] ,d ysfeusV “khV ls csgrj izkbl nsus dks rS;kj jgrk gSA ,d lky igys rd uu&QksYMj ds vPNs fMtkbu dks iw.ks] lwjr] eqEcbZ] vgenkckn vkfn cktkj esa] vxz.kh czkaM ls csgrj jsV feyrk FkkA blds vykok] vU; fMtkbuj o gkbykbVlZ Msdksj iSuy dh ekax esa baVhfj;j bLrseky esa c<+ jgk gS] ckotwn bldh dher ysfeusV ls T;knk gS] rks vkf[kjdkj D;ksa ge ysfeusV ds jsV de djus dh nkSM+ esa “kkfey gks jgsa gSa\ cktkj esa dbZ ,sls vk;kfrr fMtkbuj “khV fcd jgsa gSa] ftldh DokfyVh o lfVZfQds”ku dh dksbZ xkjaVh ugha gS] vkSj bu izksMDV~l dks vklkuh ls 100 : QhV dk xzkgd fey tkrk gS] ogha ,d ysfeusV “khV] ftlesa buksos”ku] DokfyVh] lfVZfQds”ku] dszfMV vkfn dh xkjaVh gksrh gS] dks 25 : QhV “khV cspus esa la?k’kZ djuk iM+rk gSA ;s gkykr blfy, iSnk gq, gS fd ge ysfeusV dks ,d dekWfMVh izksMDV eku cSBs gSa] c”krsZ ;s drbZ ,d dekWfMVh izksMDV ugha gSA vxj dksbZ ysfeusV mRiknu esa blfy, vk;k gS fd ;g flQZ vPNk iSlk dekus dk dkjksckj gS] rks og xyr gSA ysfeusV dh [kkfl;r mlds buksos”ku] fdz;fVfoVh] lgh ekdsZfVax vkSj xzkgd ds pquko ls gS] vkSj blh ls czkaM dk uke] lEeku vkSj iSls] ycs le; rd vftZr fd;k tk ldrk gSA vc bl Qjojh vad dh ckr djsa rks blesa IykbZ fjiksVZj o ch,l,evkj ds losZ ij vk/kkfjr ,d foLr`r fjiksVZ izLrqr gS] ftlesa ;s vkdyu fd;k x;k gS fd D;k fMLVªhC;wVlZ viuk egRo [kksrs tk jgsa gSa\ lkmFk bafM;k ds beftZax czkaM Vªkstu IykboqM ds izkseksVj Jh v”kQkd ls ckrphr Hkh izLrqr gSA lkFk gh IykboqM ds fy, dksj fofu;j daikstj dh t:jr vkSj orZeku gkykr ij ,d lexz fjiksVZ izdkf”kr gqvk gSA blds vykok bl vad esa dbZ cktkj ls tqM+h egRoiw.kZ [kcjsa Hkh nh xbZ gSA blds ckn gekjk fnYyhoqM fo”ks’kkad Hkh vk jgk gS] ftlesa vki viuh ekStwnxh t:j lqfuf”pr dj ysaA [kwc i<+sa] [kwc c<+saA jktho ikjk’kj
(I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
www.plyreporter.com
The Ply Reporter February 2019
Advantage of offering Calibrated plywood
T
NEWS WATCH
he charm of Calibrated Plywood has been seen in India since last 4 years, when its demand created by furniture manufacturers for making cabinet and shutters. The users are acknowledging the use of this plywood in furniture, beds, kitchen cabinetries, wardrobes, sofas thus boosting the queries of plywood without any thickness variation. The growth in Kitchen producing furniture companies, which supply to Kitchen to residential customers, has been fueling demand and queries of 16 mm calibrated plywood in huge quantities.
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4 years before the plywood industry has been unable to deliver real ‘Calibrated Plywood’ that can be smoothly used by in furniture making category thus the suppliers are importing such plywood from China, Indonesia and Russia. But, so far a number of plywood producers have created proper set up to produce ‘Calibrated Plywood’. As per market report a dozen of Indian brands have been offering Real Calibrated plywood from 6 mm to 25 mm thicknesses. A dealer from Bangalore says that he gets extra price for its calibrated plywood range because its demand is improving day to day. He says that all plywood having similar raw materials, but if it is calibrated properly, it has extra advantage, and customers pay extra for this. Plywood uses have been growing among furniture manufacturers, hence they are looking for calibrated plywood in all thicknesses. According to an estimate, Indian Kitchen/Furniture Industry is ready and adoptive for real calibrated plywood. A survey among OEMs and Kitchen makers clearly hinted the possible opportunity for this product segment. Calibrated plywood bears uniform thickness all across which is achieved by calibrating it in modern high end machines. Uniform thickness all around the ply makes it ideal panel product for use by mechanized automated furniture manufacturers. Smooth surface facilitates an excellent easiness for post lamination and post forming for making furniture, inserts and modular items.
dSfyczsVsM IykboqM dh is’kd’k djus ds Qk;ns fyczVs M s IykboqM dk vkd’kZ.k fiNys 4 o’kks± ls Hkkjr esa ns[kk tk jgk gS] tc bldh ekax QuÊpj fuekZrkvksa }kjk dSfcusV vkSj “kVj cukus ds fy, “kq: gqà FkhA mi;ksxdrkZ bl IykboqM dk mi;ksx QuÊpj] csM] fdpu dSfcusV] okMZjksc] lksQk cukus esa dj jgs gSAa ;s pyu fcuk fdlh fFkdusl oSfj,”ku ds IykboqM dh ekax dks c<+kok ns jgk gSAa fdpsu cukus okyh Q+uÊpj daifu;ksa esa o`f)] tks fd jsflMsfa ”k;y xzkgdksa dks dhpsu dh vkiwÆr djrh gS] ds pyrs 16 feeh dSfyczVs M s IykboqM dh ekax esa Hkkjh o`f) gks jgh gSA 4 lky igys IykboqM m|ksx okLrfod *dSfyczVs M s IykboqM* dh vkiwÆr nkos ds lkFk djus esa vleFkZ Fkk ftldk mi;ksx QuÊpj cukus okyh Js.kh esa vklkuh ls fd;k tk ldrk gSA blfy, lIyk;j phu] baMksufs ”k;k vkSj :l ls ,sls IykboqM dk vk;kr dj jgs Fks] ysfdu] vc dà IykboqM mRikndksa us *dSfyczVs M s IykboqM* dk fuekZ.k djus ds fy, cf<+;k lsV vi rS;kj dj fy;k gSAa cktkj dh fjiksVZ ds vuqlkj ,d ntZu Hkkjrh; czkM a l 6 feeh ls 25 feeh fFkdusl esa fj;y dSfyczVs M s IykboqM dh is”kd”k dj jgs gSAa cSx a yksj ds ,d Mhyj dk dguk gS fd mUgsa dSfyczVs M s IykboqM jst a ds fy, T;knk dher feyrk gS D;ksfa d bldh ekax fnu&çfrfnu c<+ jgh gSA og dgrs gSa fd lHkh IykboqM esa ,d tSls dPps eky gksrs gS]a ysfdu vxj bls Bhd ls dSfyczVs fd;k tk, rks mUgsa T;knk ykHk gksrk gS] vkSj xzkgd blds fy, T;knk Hkqxrku djrs gSAa QuÊpj fuekZrkvksa ds chp ,sls IykboqM dk mi;ksx c<+ jgk gS] blfy, os lHkh eksVkà esa dSfyczVs M s IykboqM gh <w<a jgs gSAa ,d vuqeku ds vuqlkj] Hkkjrh; fdpsu@QuÊpj m|ksx okLrfod dSfyczVs Ms IykboqM viukus ds fy, rS;kj gSA vksÃ,e vkSj fdpsu fuekZrkvksa ds chp ,d losZ esa Li’V :i ls bl çksMDV lsxesVa ds fy, laHkkfor volj dk ladrs feyrk gSA dSfyczVs Ms IykboqM esa lHkh txg leku eksVkà jgrk gS] ftls vkèkqfud gkà ,UM e”khuksa esa dSfyczVs djds çkIr fd;k tkrk gSA Iykà ds pkjksa vksj leku eksVkà ds pyrs ;a=h—r Lopkfyr e”khuks dk mi;ksx djus okys QuÊpj fuekZrkvksa ds fy, ,d vkbfM;y iSuy mRikn cukrk gSA fpduh lrg QuÊpj vkSj e‚Mqyj vkbVe cukus ds fy, iksLV ysfeus”ku vkSj iksLV Q‚Éex ds fy, cgqr vklku vkSj ljyrk çnku djrk gSA
The Ply Reporter december 2018
Interview
Trojan plywood is the fastest developing brand in south India Market due to its consistent good quality products offering says Mr. Mohiyuddin Ashfaq, Director, Mak Plywood Industries Pvt Ltd
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Trojan Plywood is known in the market in terms of quality and brand value. They bring out plywood as calibrated for all thicknesses above 6 mm. During an interaction with The Ply Reporter, Director Mr Mohiyuddin Ashfaq shared the growth, specialty, strength and future plan of the company. They have recently forayed into Teak Veneer market, and soon will introduce Natural Veneer range. Mr. Ashfaq said that there were a few challenges in the plywood market in 2018, but the future looks promising and optimistic. www.plyreporter.com
The Ply Reporter February 2019
We have been keeping pace with the developments in the market and have ensured that we continued to grow during FY 2018-19, despite challenges. We remain optimistic that the coming months of the last quarter of this FY, and the FY ahead in 2019-20, will further boost our prospects for all-round growth. How has GST implementation affected your Company? The GST implementation has been a welcome, positive, step in the right direction. Doubtless, this will go a long way in strengthening and benefitting the organized sector. This is although traders across the market spectrum have been taking their own time to get used to the new system. Your product range and which one your product is major contributor to your growth? Among our premium brands of Plywood, we offer Trojan Signature and Trojan Platinum products to our luxury interiors related and quality-sensitive segments. For market segments where quality-sensitivity goes side by side with price-sensitivity, we offer our Trojan Gold and Trojan Classic sub brands, whereas for areas where price is the single biggest concern, we offer Troy Gold and Troy Silver. Among these sub brands, it has been Trojan Classic that has contributed to our growth stability in recent months. What is the speciality of your plywood product for customers? One key highlight of our premium products is that they exceed IS: 710 specifications and that they are all fully calibrated from 6mm thickness upwards. Life time warranty backed by a Guarantee Card, uniform strength, structural balance, Quad-press technology and the unique Trojan core-protection technology which ensures that our products are resistant to both, termites and borers, are all welcome qualities as far as a designer is concerned. Great tensile strength has to be coupled with incredible bonding qualities. We have an in-house resin manufacturing unit and R& D facility that makes the best synthetic resins â&#x20AC;&#x201C; another key quality which the careful designer seeks to ensure in his choice of plywood.
The market in India is slowly granting acceptance to brands and semi-brands working with regular sales teams, better back-up technology and wider network. At Trojan, we hope to maintain our balance in controlling cost, for good product quality combined with well-considered promotional expenditure. We are sure that over a period of time, it will be the organized sectors with a level playing field that will benefit. in terms of quality and brand value. Along with all other major brands, it is among the fastest developing brands in south India. What are the advantages of making calibrated plywood? Are you offering calibrated plywood in all thicknesses? If yes, then why would that be so from a purely technical perspective? Calibrated plywood provides for uniform thickness all across the panel. This is achieved by calibrating it in modern high-end imported plywood calibrator machines. The singular advantage granted by ply boards having uniform thickness is that this quality makes them ideal panel products for use by fully mechanized and automated furniture manufacturing units whose numbers are growing by the day. Customer, too, are becoming more aware of the benefits of having calibrated plywood. At Trojan, we had realised this advantage quite early on, and as such, have made investments towards, and have completed commissioning of, state-of-the-art calibrator machinery during FY 2016-17 itself. Today, we bring out plywood as calibrated for all thicknesses above 6 mm.
Trojan Plywood brand has been getting popular in the south Indian market. Can you rate your brand among top five brands in southern plywood market?
Present manufacturing capacity and turnover of Trojan plywood?
As of today, we would not be exaggerating if we consider Trojan Plywood to be the very best in the market
We have given huge facelift to our Mangalore based plywood plant as we are catering to high quality www.plyreporter.com
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How has been the growth of Trojan Plywood in FY 2018-19?
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The Ply Reporter february 2019
cover story
ARE DISTRIBUTORS LOOSING THEIR IMPORTANCE? D;k fMLVªhC;wVlZ viuk egRo [kks jgs gSa\
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The Plywood-Laminate and entire wood panel industry have always been dominated by distributors. The choice of a distributors and their sales network have been a crucial move for any company to ensure the success of its brand. The Ply Reporter surveys have repeatedly found sales numbers in favor of mighty, wealthy and established distributors since beginning of the publication in 2001. But 2018 onwards, we are witnessing, many manufacturers talking about direct selling to retailers. The Ply Reporter planned to conduct an interactive article on the subject where we sought the views of various top distributors on the subject “Is the direct retailers’ preference is somewhere undermining the role of distributors?” This interactive-market based article will be published in continuation in coming months as we at (Ply Reporter & Big Sea Market Research) are getting deeper to find the degree of this change and its reasons. This article may be a very crucial document for many of such companies who are in wood panel manufacturing and entrepreneurs who are retailers or whole sellers.
IykboqM&ySfeusV lesr lewph oqM iSuy baMLVªh esa ges”kk ls gh forjdksa ¼fMLVªhC;wVlZ½ dk opZLo jgk gSA fdlh Hkh daiuh ds fy, vius czkaM dh lQyrk lqfuf”pr djus ds fy;s fMLVªhC;wVlZ vkSj muds lsYl usVodZ dk p;u djuk vR;ar egRoiw.kZ gSA o’kZ 2001 esa çdk”ku dh “kq#vkr ds ckn ls gh IykbZ fjiksVZj ds losZ{k.kksa esa fcØh esa c<+ksÙkjh ds fy;s cM+h la[;k esa “kfä”kkyh] /kuh vkSj lqLFkkfir forjdksa dh etcwr Hkwfedk ns[kus dks feyh gS] ysfdu 2018 ds ckn ge ns[k jgs gSa fd dbZ fuekZrk] forjdksa dks utjvankt djrs gq, vius mRiknksa dks lh/ks [kqnjk foØsrkvksa ¼fjVsylZ½ dks cspus ds ckjs esa ckrsa dj jgs gSaA mä egRoiw.kZ lanHkZ esa gh IykbZ fjiksVZj us bl fo’k; ij ,d baVj,fDVo vkSj ijLij çHkkodkjh vkys[k rS;kj fd;k gS] ftlds fy;s geus bl baMLVªh ds vyx&vyx vkSj “kh’kZ Lrj ds forjdksa dh jk; tkuus dk ç;kl fd;kA forjdksa ls geus ftl fo’k; ij laokn LFkkfir fd;k] mldk “kh’kZd ^^D;k lh/ks] [kqnjk foØsrkvksa dks çkFkfedrk nsuk] forjdksa dh Hkwfedk dks de dj jgh gS\** Fkk] ftl ij lHkh us csckdh ls vius fopkj Hkh j[kasA gekjk ;g vkys[k ijLij çHkkodkjh vkSj iwjh rjg cktkj ij vk/kkfjr gS] ftldk çdk”ku ge vxys dqN eghuksa vkSj laLdj.kksa rd tkjh j[ksaxs] D;ksafd ge ¼IykbZ fjiksVZj vkSj ch,l,evkj½ cktkj esa gks jgs bl cnyko dk vk/kkj] ifjek.k vkSj dkj.kksa dks [kkstus ds fy, xgu “kks/k vkSj losZ{k.k dj jgs gSaA ;g vkys[k oqM iSuy fuekZrkvksa lesr bl baMLVªh ls tqM+s gksylsylZ o fjVsylZ tSls m|fe;ksa vkSj lacaf/kr daifu;ksa ds fy;s ,d vHkwriwoZ o egRoiw.kZ nLrkost lkfcr gks ldrk gSA www.plyreporter.com
The Ply Reporter february 2019
The role of distributors has always been pivotal and defining for a brand in any product in consumer durable product segment. Looking at entire building material product category market, even in present times, the role of distributors remains fairly strong and even dominating. But what appears is, the dynamics is being challenged by the change indemand- supply status. Particularly in plywood and decorative laminate segment their importance and role is often being discussed at manufacturers’ level where Ply Reporter interacts. The logic made by manufacturers is ‘distributors role is just limited to be the financer where they are appointed for the safety of payments and volumes. Manufacturers often comment that ‘in present scenario, distributors are neither generating volumes nor giving timely payments. On the contrary few producers advocate the ‘direct retailer’ model. They feel, many Retailers have good financial capacity who can buy truck loads and are
cover story
The change in market dynamics is purely induced by over supply and is set to cause profit disruption at every level. The oversupply scenario has compelled to disturb the entire stakeholder chain and trust, that was the strong thread of Plywood Industry and trade since decades. Manufacturers don’t have option to depend on Distributors, hence they are looking for those counters or even small retailers, who can give them sustainable sales and margins, but is it happening?
daT;wej Mîwjscy çksM~dV lsxesaV esa fdlh Hkh mRikn ds czk.M dh lQyrk dks lqfuf”pr djus ds fy;s forjdksa dh Hkwfedk ges”kk gh egRoiw.kZ vkSj fu.kkZ;d jgh gSA laiw.kZ fcfYMax esVsfj;y çksMDV dVsxjh ekdsZV dks ns[krs gq, orZeku le; esa Hkh forjdksa dh Hkwfedk dkQh etcwr gS vkSj ;gka rd fd blesa mudk opZLo gSA ysfdu vc ,slk çrhr gks jgk gS fd cktkj esa fMekaM&lIykbZ LVsV~l esa cnyko ds ckn] bl O;oLFkk dks pqukSrh nh tk jgh gSA IykbZ fjiksVZj us tgka Hkh ckrphr dh] [kkl rkSj ij 185 IykboqM vkSj MsdksjsfVo ysfeusV~l lsxesaV ds fuekZrkvksa ds Lrj ij ;s ckr lkeus vk;h fd vc muds egRo vkSj Hkwfedk ij vDlj ppkZ dh tkrh gS] tks fd igys ugha gksrh FkhA mä lanHkZ esa fuekZrkvksa }kjk fn;k x;k rdZ ;g gS fd forjd dh Hkwfedk dsoy Qkbusalj cuus rd lhfer gSa] tgka os Hkqxrku vkSj o‚Y;we dh lqj{kk ds fy, fu;qä fd, tkrs gSaA fuekZrk vDlj fVIi.kh djrs gSa fd orZeku ifj–”; esa] forjd u rks o‚Y;we mRiUu dj jgs gSa vkSj u gh le; ij Hkqxrku dj jgs gSaA blds foijhr] dqN mRiknd gh ^MkjsDV fjVsyj* e‚My dh odkyr djrs gSaA mUgsa yxrk gS fd dbZ fjVsylZ ds ikl vPNh foÙkh; {kerk gS] tks iwjs Vªd yksM dks [kjhn ldrs gSa vkSj çR;{k [kjhn ls ykHkkfUor gks jgs gSaA gkykafd ;g dsoy ogh ckrsa gS] tks os eglwl djrs gSa] blfy;s ;g ifj.kke ugha gSA ifj.kke tkuuk vkSj vlj vkuk vHkh ckdh gS vkSj mEehn gS fd ifj.kke dk irk yxus esa dqN vkSj lky yx ldrk gSA mÙkj Hkkjr esa mRiknu {kerk esa Hkkjh o`f) ds lkFk viuh laiw.kZ {kerk dk 60&70 Qhlnh rd mi;ksx www.plyreporter.com
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