Ply Reporter January 2019 Preview by The Ply Reporter

Published on 10th January 2019

The Ply RePoRTeR january 2019

VOL.19 ISSUE 01 january 2019

A Techno-Informative Magazine EDITORIAL & CORRESPONDENCE 40/76, LGF, C.R. Park, New Delhi - 110 019. Tel.: 011-4678 0023 Email : plyreporter@plyreporter.com ADVERTISING Tel.: +91-9310612999, E-mail: devplyreporter@gmail.com

Contents Regular Coloumn 20-22 Editorial

24-26 Apni Baat

281 Fair News

284 Advertiser’s Index

News Watch 28 I Poplar prices Pain again, Racing Upward

iksiyj dh dhersa fQj cuh eqflcr] c<+us dh ço`fr tkjh

30 I Machinery suppliers upbeat after new licenses in UP

;wih esa u, ykblsal vkus ds ckn e”khujh lIyk;lZ mRlkfgr

34 I Renovation works boost panel products demand in Kerala

uohuhdj.k ds dke ls dsjy esa iSuy mRiknksa dh ekax c<+h

36 I The trend of Metallic Decorative Veneer

ACCOUNTS Tel.: +91-93106 12996 E-mail: bigseamarcomindia@gmail.com

esVkfyd MsdksjsfVo fofu;j dh c<+rh ço`fÙk

38 I Core Veneer Composers take hit due to weak pricing

ekftZu fxjus ls dksj fofu;j daikstj dh ekax izHkkfor

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40 I UTTAR PRADESH; NEW 815 WOOD UNIT LICENSES GRANTED

mÙkj çns”k% 815 ubZ oqM ;wfuVksa ds fy, ykblsal Loh—r

48 I Okoume Face Veneer supply to improve by February

Qjojh rd vksdwes Qsl fofu;j dh vkiwfrZ esa lq/kkj gksxk

50 I Weak demand force to reduce Film Face Prices

detksj ekax ds pyrs fQYe Qsl IykbZ ds nke ?kVs

52 I Liner Price Softened, Oversupply & Phenol to Blame

vksojlIykbZ vkSj Qsu‚y ds pyrs ykbuj dh dherksa esa ujeh

54 I Century Ply is setting up veneer unit in Gabon

lsapqjh IykbZ xSc‚u esa fofu;j bdkbZ LFkkfir dj jgh gS

CONTENT Tel.: +91-93106 12993 E-mail: plydata@gmail.com SUBSCRIPTION / CIRCULATION Tel.: 011-46780023 Mob.: +91-93106 12995 / 2 E-mail: subscription@plyreporter.com

ANNUAL SUBSCRIPTION Rs. 1,100/-

Printed, published and owned by Pragat Dvivedi, Printed at Modest Graphics Pvt. Ltd., C-53, DDA Shed, Okhla Industrial Area Phase-I, New Delhi-110020 and published at F-1118, C.R. Park, New Delhi - 110 019. Editor Pragat Dvivedi The views expressed in the columns of ‘The Ply Reporter’ are not necessarily those of the editor or the publisher & they accept no responsibility for them. No part of this magazine including advertisements designs, prepared by us or through us should be copied, reproduced or transmitted by anyone without prior written permission of the publisher. The Magazine is not responsible for the opinions & ideas presented on the following pages. All disputes regarding this magazine will be settled in Delhi (India) Jurisdiction only.

56 I Alstone launches PVC Etched Laminates for the first time in India 58 I Advance Laminate diversifies into PVC Laminate manufacturing

,Mokal ysfeusV~l us ihohlh ysfeusV eSU;qQSDpfjax esa ços”k fd;k

60 I Action TESA 3mm HDHMR, The ultimate solution for innovative door 138 I AICA Launches Vision 2019 Catalogue

TOTAL NUmBER Of PAGES - 296 www.plyreporter.com

82 | Laminate manufacturing to Consolidate in 2019 84 | Film faced plywood sector margins to drop

The Ply RePoRTeR january 2019

Contents

One 2 One Pg.

142

A Talk with

Mr Thomas Yi, Head of Operations Asia, CBA (Cross Border Associates) AG, Switzerland Pg.

140

Quick Chat

Loyal of Aica

176

218

Mr Sumit Krishna Agarwal, Krishna Ply & Hardwareâ&#x20AC;&#x2122;s Pvt. Ltd., Lucknow

Mr. Jaydeep Chitlangia, MD, Duroply Industries

Pg.

Re-Take

TOP TAKE AWAYS FROM LEADERS IN 2018

Mr. Rajesh Mittal, MD, Greenply Industries Ltd

www.plyreporter.com

Mr Ajay Aggarwal, MD, Chairman, Century Plyboards Balaji Action Buildwell Mr. Sajjan Bhajjanka,

Mr. Raj Patel, Director, Royale Touche Group

The Ply RePoRTeR january 2019

Contents Pg.

210

Pg.

Update Nipponply offers range of products with their core idea of ‘value for money’

262

Amulya Mica celebrates its Stylam Industries bags ‘India’s greatest Foundation brands & leadersDay 2015-16’ award 266

E3 Group organises dealers meet in Delhi and Bangalore 269

ALSTONE organises carpenters meet in Jamshedpur, Jharkhand 271

Contents 258

Event Watch Acetech New Delhi 2018 concluded

263

Amulya Mica organizes dealers Stylam Industries bags ‘India’s greatest meet at Vizag2015-16’ award brands & leaders 267

ASEANIndustries Ply Maharashtra Karnataka Stylam bags ‘India’s&greatest Dealers’ Award2015-16’ Night inaward Phuket brands & leaders 269

ALSTONE participates Build Expo Stylam Industries bags ‘India’singreatest Exhibition in Bareilly brands & leaders 2015-16’ award 278

264

MargoIndustries Plywood organised Stylam bags ‘India’s greatest dealers’ meet2015-16’ at Varanasi brands & leaders award 268

Alstone rewards best performing dealers/distributors with gold coins 270

Floresta organizes Shop Meet at Gurgaon and East Delhi

Technical Update 272 Dispersive adhesives based on solid amino resin for laminating on plywood and wood based panel.

Generic laminates launches 1mm www.plyreporter.com new folder in Delhi

Berneck orders Stylam Industries bags ‘India’s greatest Generation 9 ContiRoll® brands & leaders 2015-16’ awardNEO

The Ply RePoRTeR january 2019

2019: Gear up to compete fierce

Editorial

Pragat Dvivedi, Founder Editor

The rise in competition index for wood panel industry and trade parallely offers threats and negative outlook for small and unorganized companies or those who are still not taking their enterprise seriously. 2019 will establish the ‘importance of accounted cash flow, adequate marketing strategy, spending and need of efficient sales professionals’ up to an extent that was never felt needed before.

he new year 2019 hold prospects, opportunities and plenty of scope for fit, focused and hardworking companies, distributors and dealers. The new year is the starting time for all entrepreneurs including retailers who are ready to go out of their comfort zone for sales and exploring new markets. The rise in competition index for wood panel industry and trade parallely offers threats and negative outlook for small and unorganized companies or those who are still not taking their enterprise seriously. 2019 will establish the ‘importance of accounted cash flow, adequate marketing strategy, spending and need of efficient sales professionals’ up to an extent that was never felt needed before. Presently the entire building material segment is facing weak demand and payment worries apart from rapid change in trade buying practices. Cheque has become the new cash hence organized brands are gaining preference. With merely 14.0 % market share in value terms, the plywood category has plenty of room for growth to serious quality conscious branded player. The rise in raw material prices, huge production output will lead to competition and consolidation during 2019. Branded companies will continue to gain apart from growth of new players seeking branded status. In plywood product category, the combination of clarity, effort and capital required to be called as brand, is so rare that except a few counted names the 30,000 crore plywood industry still awaits brave and ambitious entrepreneurs who make their way to top 5 slot. The acceptance of branded product is anticipated to grow with narrowing gap of price between GST paid and non GST attracting product. Year 2019 is set to be the beginning of rigorous and hardworking era hence gear up to compete fierce. In 2019, It is also hoped that GST slab will come down and provide more gain to branded players as the gap between branded and unbranded will further narrow down. With ease in financing options from banks and NBFC’s for SMEs and MSMEs, I strongly believe an ease in liquidity in second half of 2019. The Election year always carry a drifted business mood for around 3 to 4 months time, that means during ‘April to June’, large projects and big business decisions will be under wait and watch mode. The remaining effective 9 months of working period will be full of surprises from central government and high optimism will keep nation mood positive. LETS WELCOME A BRIGHT & PRSPEROUS NEW YEAR…

Pragat Dvivedi Founder Editor Mail to “dpragat@gmail.com”, ( M) 9310612991.

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The Ply RePoRTeR january 2019

laikndh;

Editorial

2019% izfrLi/kkZ ls yM+us ds fy, rS;kj gks tk,a!

oqM iSuy cktkj esa c<+rh izfrLi/kkZ] pqukSfr;ksa vkSj NksVs o vu&vkxZukbt daifu;ksa ds lkFk mu m|fe;ksa ds fy, tks vius m|e dks vHkh rd lathnxh ls ugha laHkkyk gS] ds fy, udkjkRed ifjn`”; Hkh fn[kkrk gSA lky 2019 esa iDds ds iSls dk egRo] csgrj ekdsZfVax j.kuhfr vkSj csgrj lsYl izksQs”kUky dh t:jr dks eglwl djk,xk] tks vHkh rd bl m|ksx esa vuqHko ugha fd;k x;k gSA

;k lky 2019 us pqLr] Qksdl vkSj egurh daifu;ksa] O;kikfj;ksa o nqdkunkjksa ds fy, dbZ laHkkouk,a] volj vkSj mEehnsa yk;k gSA u;k lky lHkh m|fe;ksa lkFk gh fjVsylZ ds fy, ,d ubZ “kq:vkr djus dk le; gksrk gS] tks viuh lsy dks c<+kus ds fy, daQVZ tksu ls ckgj vkdj] u, cktkj dh ryk”k djrs gSaA ogha] oqM iSuy cktkj esa c<+rh izfrLi/kkZ] pqukSfr;ksa vkSj NksVs o vu&vkxZukbt daifu;ksa ds lkFk mu m|fe;ksa ds fy, tks vius m|e dks vHkh rd lathnxh ls ugha laHkkys gS] mUgsa udkjkRed ifjn`”; Hkh fn[kkrk gSA lky 2019 esa iDds ds iSls dk egRo] csgrj ekdsZfVax j.kuhfr vkSj csgrj lsYl izksQs”kUky dh t:jr dks eglwl djk,xk] tks vHkh rd bl m|ksx esa vuqHko ugha fd;k x;k gSA orZeku esa iwjk fcfYMax esVsfj;y lsxesaV] detksj ekax o isesaV dh ladV ls tw> jgk gS] lkFk gh cktkj esa [kjhn&fcdzh ds rjhdksa esa cnyko gks jgk gSA psd] vc u;k dS”k cu pqdk gS] ftldk ykHk vkxZukbt czkaM dks fey jgk gSA fQygky IykboqM lsxesaV esa ek= 14 Qhlnh cktkj fgLlsnkjh ds lkFk vU; DokfyVh o czkaM ds fy, xzksFk dh vlhe laHkkouk,a fn[k jgh gSA jkW esVsfj;y esa rsth] izksMD”ku {kerk esa c<+ksrjh ls lky 2019 esa Hkkjh izfrLi/kkZ o dalksfyMs”ku fn[ksxkA czkaMsM daifu;ksa dk xzksFk yxkrkj gksxk] ogha u, czkaMsM daifu;ksa dk uke fn[kkbZ nsxkA IykboqM dVsxjh esa] Li’Vrk] dksf”k”k vkSj dSfiVy ds feJ.k dks czkaM dgrs gSa] vkSj dqN uke dks NksM+dj] ;s xq.k okys czkaM dkQh de fn[krs gSa] ;kuh 30 gtkj djksM+ :- dh IykboqM baMLVªh vHkh Hkh oSls cgknqj o egRokdka{kh m|fe;ksa dk bartkj dj jgk gS] tks VkWi 5 esa viuh txg cuk ldsaA th,lVh isM vkSj fcuk th,lVh okys izksMDV ds jsV esa xSi de gksus ls czkaMsM izksMDV dh Lohdk;Zrk c<+uh ykteh gSA lky 2019] dM+h esgur okys ;qx dh “kq:vkr dh rjg tkuk tk,xk] blfy, izfrLi/kkZ ls yM+us ds fy, rS;kj gks tk,aA lky 2019 esa th,lVh LySc de gksus dh laHkkouk gS] tks czkaMsM daifu;ksa dks Qk;nk igaqpk,xk] D;ksafd czakM o uu&czkaM ds jsV esa xSi vkSj de gksxkA NksVh o e>ksyh daifu;ksa ds fy, cSad o uu&cSafdax lsDVj ls feyus okys yksu dh izfdz;k vklku gksus ls] eSa ;s fo”okl djrk gwa fd lky 2019 dh nwljh Nekgh esa cktkj esa iSls dh rjyrk csgrj gks ldrh gSA pqukoh lky esa 3 ls 4 eghus ds fy, O;kikfjd ekgkSy gYdk jgrk gS] blfy, vizSy ls twu ds chp] cM+s izkstsDV vkSj O;kikfjd fu.kZ;ksa ds fy, bartkj djuk gksxkA ckdh 9 eghus dh vof/k esa dsUnz ljdkj dh vksj ls dbZ vk”p;Ztud ifj.kke feysaxs] vkSj csgrj laHkkoukvksa ds lkFk ns”k dk fetkt ikWftfVo cuk jgsxkA u, lky esa [kq”kgkyh o csgrj Hkfo’; ds fy, “kqHkdkeuk,a!

izxr f}osnh Mail to “dpragat@gmail.com”, (M) 9310612991

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The Ply RePoRTeR january 2019

SaleS-perSonS need to take reSponSibility, ownerShip and be travel ready

apni baat

Rajiv Parashar, Editor

Now in the changing scenario the industry seeks sensible and hardworking sales people who can explore and establish the product with dedication and responsibility. The visible fact is that plywood and laminate industry lack good and able people. Not only mid segment but big companies too lack responsible Sales Personals. Entire wood panel, plywood, surface décor products, PVC, ACP etc may cross a turnover of approx Rs. 50 thousand crore.

ith changing time, Indian wood panel industry and trade is becoming organized, adopting professional approach and targeting end consumer’s needs. The industry needs are rapidly changing unlike before when only production was good enough. They require all available tools to reach out dealers, retailers, projects, influencers, contractors and consumers now. Post GST, large number of mid level industries are transforming to adopt formal business model which are spearheaded by next generation youngsters who have joined the company, and understand the need of marketing, discuss growth ideas and do not fear to spend. Just 6 years back, it was not at all easy to convince a mid level wood and decorative panel producers for advertising, promotion and team building; but now it’s different. Earlier they had fear in releasing ads, as officials might target them through ads but no more. Now companies boldly advertise, and dare to plan for sales team and promotion to develop new markets. They understand the value of quality, company policies and are ready to effort for spreading brands among users and influencers. Now in the changing scenario the industry seeks sensible and hardworking sales people who can explore and establish the product with dedication and responsibility. The visible fact is that plywood and laminate industry lack good and able people. Not only mid segment but big companies too lack responsible Sales Personals. Entire wood panel, plywood, surface décor products, PVC, ACP etc may cross a turnover of approx Rs. 50 thousand crore but the availability of good people is very less. There is considerable size of industry and everyone is looking for sustainable business plan and people who can take the charge and hit the bull’s eyes. Thus the role of Sale Personnel is becoming bigger and important with the need of branding. They must be growth oriented, able to plan and expand companies business to provide needed profit margins in lieu of asking only reduction of prices of finished goods. If Sales Personnel understand their responsibility, give results not reason, utilize their 100 % time, energy and efforts with dedication, then only they can achieve own growth with company sales growth. The time is changing and scenario hint that sales people must take responsibility and ownership to perform at best and to compete in todays crowded market. This New Year January 2019 special issue is must read as there is ‘Quotes of visionary leaders of our industry’ from interviews published in the Ply Reporter in 2018. Our research wing BSMR’s research based ‘Predictions for 2019 in wood panel sector’ may be a big help for entire industry and trade people to plan their strategy for this year and ahead. A quick chat with MD of Duro Ply Mr. Jaydeep Chitalangia on change of company identity into new, number of brief news reports, product launches, market reports and happenings have also been published in this issue. Wishing all of you a Happy and Prosperous New Year 2019!

Rajiv Parashar (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)

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The Ply RePoRTeR january 2019

viuh ckr

apni baat

lsYleSu dks ftEesnkjh o LokfeRo ysus ds lkFk Vªsoy cSx rS;kj j[kus dh t:jr!

vc cnyrs ifj–”; esa m|ksx le>nkj vkSj esgurh lsYl Vhe dh ryk”k djrk gS] tks leiZ.k vkSj ftEesnkjh ds lkFk laHkkfor cktkj dk irk yxk lds vkSj izksMDV dks LFkkfir dj ldsA rF; ;g gS fd IykboqM vkSj ySfeusV m|ksx esa vPNs vkSj l{ke lsYleSu dh deh gSA u dsoy feM lsxesaV cfYd cM+h daifu;ksa esa Hkh ftEesnkj lsYl ilZuYl dh deh gSA iwjs oqM iSuy] IykboqM] ljQsl MsdkWj] ihohlh] ,lhih vkfn yxHkx 50 gtkj djksM+ :i, dk dkjksckj djrk gSa ysfdu vPNs yksxksa dh miyC/krk cgqr de gSA

nyrs le; ds lkFk] Hkkjrh; oqM iSuy m|ksx vkSj O;kikj laxfBr gksrk tk jgk gS] vc is”ksoj –f’Vdks.k ds lkFk] miHkksäk dh t:jr dks /;ku esa j[krs gq, y{; cuk;k tk jgk gSA m|ksx dh t:jrsa igys dh rqyuk esa rsth ls cny jgh gSa] tgka igys dsoy mRiknu gh i;kZIr gksrk Fkk] ogka vc Mhyjksa] [kqnjk foØsrkvksa] ifj;kstukvksa] lsy dks çHkkfor djus okys yksxksa] Bsdsnkjksa vkSj miHkksäkvksa rd igqapus ds fy, lHkh miyC/k lk/kuksa dh vko”;drk c<+rh tk jgh gSA th,lVh ds ckn cM+h la[;k esa e/;e Lrj ds m|ksx vkSipkfjd O;kikj e‚My dks viuk jgs gSa] lkFk gh dbZ daifu;ksa esa vxyh ih<+h ds ;qok vkxs vk jgsa gSa] os ekdsZfVax dh vko”;drk dks le>rs gSa] os xzksFk ds vkbfM;k ij ppkZ djrs gSa vkSj [kpZ djus ls Mjrs ugha gSaA flQZ 6 lky igys] foKkiu] çpkj vkSj Vhe cukus ds fy, e/;e o NksVs Lrj ds oqM vkSj MsdksjsfVo iSuy mRikndksa dks le>kuk vklku ugha gksrk Fkk] ysfdu vc ifj–”; vyx gSA igys mUgsa foKkiu tkjh djus esa Mj yxrk Fkk] D;ksafd mUgsa yxrk Fkk fd vf/kdkjh mudk foKkiuksa ns[kdj mUgsa VkjxsV dj ldrs gSa] ysfdu vc oSlk ugha gSA vc daifu;ka lkgliwoZd foKkiu djrh gSa] vkSj u, cktkjksa dks fodflr djus ds fy, lsYl Vhe vkSj çeks”ku dh ;kstuk cukus dh fgEer djrh gSaA os xq.koÙkk o daiuh dh uhfr;ksa ds oSY;w dks le>rs gSa vkSj mi;ksxdrkZvksa vkSj çHkkfor djus okys yksxksa ds chp czkaM ds çlkj ds fy, ç;kl djus dks rS;kj gSaA vc cnyrs ifj–”; esa m|ksx le>nkj vkSj esgurh lsYl Vhe dh ryk”k djrk gS] tks leiZ.k vkSj ftEesnkjh ds lkFk laHkkfor cktkj dk irk yxk ldrs gSa vkSj izksMDV dks LFkkfir dj ldsA rF; ;g gS fd IykboqM vkSj ySfeusV m|ksx esa vPNs vkSj l{ke lsYleSu dh deh gSA u dsoy feM lsxesaV cfYd cM+h daifu;ksa esa Hkh ftEesnkj lsYl ilZuYl dh deh gSA iwjs oqM iSuy] IykboqM] ljQsl Msd‚j] ihohlh] ,lhih vkfn yxHkx 50 gtkj djksM+ :i, dk dkjksckj djrk gSa ysfdu vPNs yksxksa dh miyC/krk cgqr de gSA m|ksx dk vkdkj dkQh cM+k gS vkSj gj dksbZ LFkk;h O;olk; ;kstuk vkSj ,sls yksx tks bldh ftEesnkjh ys ldrs gSa vkSj y{; gkfly dj ldrs gSa] dh ryk”k esa gSA blfy, czkaM dh t:jr ds lkFk lsYl ilZuYl dh Hkwfedk cM+h vkSj egRoiw.kZ gksrh xbZ gSA os fodklksUeq[k gksuk pkfg,] dsoy izksMDV dh dhersa fxjkus ds ctk; vko”;d ykHk ekftZu çkIr djus ds fy, daifu;ksa ds O;olk; dh ;kstuk foLrkj esa l{ke gksuk pkfg,A ;fn ;s viuh ftEesnkjh le>sa vkSj ifj.kke nsa] u dh dkj.k vkSj vius 100 Qhlnh le;] ÅtkZ vkSj leiZ.k rFkk ç;klksa dk mi;ksx djsa] rHkh os daiuh dh fcØh c<kus ds lkFk [kqn dk Hkh fodkl dj ldrs gSaA le; cny jgk gS ftldk ladsr ;g gS fd lsYl ilZu dks loZJs’B çn”kZu djus vkSj vkt ds HkhM+ Hkjs cktkj esa çfrLi/kkZ djus ds fy, ftEesnkjh vkSj LokfeRo ysuk gksxkA uoo’kZ 2019 ds bl tuojh fo”ks’k vad dks vo”; i<+sa D;ksafd blesa 2018 esa IykbZ fjiksVZj esa çdkf”kr lk{kkRdkjksa ls fy, x, ^gekjs m|ksx ds nwjn”khZ m|fe;ksa ds fopkjksa* dks izLrqr fd;k x;k gSaA gekjh Vhe ch,l,evkj ds fjlpZ ij vk/kkfjr ^oqM iSuy lsDVj esa 2019 ds fy, laHkkouk,a* iwjs m|ksx vkSj O;kikj ds yksxksa ds fy, bl o’kZ vkSj vkxs ds fy, Hkh viuh j.kuhfr r; dj ;kstuk cukus esa cM+h enn djsxkA lkFk gh bl vad esa Mîwjks baMLVªht ds ,eMh Jh t;nhi phryafx;k ds lkFk ,d laf{kIr lk{kkRdkj] dbZ egRoiw.kZ lekpkj] mRikn y‚Up] cktkj dh fjiksVZ vkSj dbZ bosaV~l Hkh çdkf”kr dh xbZ gSA vki lHkh dks uo o’kZ 2019 dh gkfnZd “kqHkdkeuk,¡! jktho ikjk’kj (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)

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THE Ply REPoRTER january 2019

PoPlar Prices Pain again, racing UPward

NEWS WATCH

oplar is once again back on rising spree. There was a brief pause in poplar prices due to demand and supply mismatch during mid-November to mid-December but soon it is back to ascending root. Increasing price of Poplar logs is painful for plywood manufacturing units as the prices for finished goods are not increasing. There has been almost a 50 % jump in last one year for poplar where as eucalyptus has noted a marginal rise.

The prices were started escalating from beginning of this year, which has been strengthening almost every month. The prices are reported to be growing in every region be it Yamuna Nagar, Punjab, UP East, UP West, Uttarakhand, Rajasthan or Delhi-NCR region. In December alone, the Poplar logs prices have witnessed a jump of Rs 150 per quintal thus, increasing the core veneer cost by 12 to 15 percent. Industry says that it has been getting difficult for them to offer Full Poplar Ply in old rates, thus they are compelled to increase prices. Industry sources also confirm that ‘All Poplar Ply’ has acquired significant market share in last 3 years when the prices of Poplar reached to bottom level, hence many dealers want to buy this range but it is tough for companies to supply in old rates. Although, ‘All Poplar Ply’ prices were up by 15 to 20% in last one year depending on face veneer applied on this. But producers are not much interested to supply this range in coming time because Eucalyptus prices become lesser than Poplar and many producers are converting from ‘Alternate Ply’ to ‘All Poplar Ply’. Manufacturers say that payment and demand both are worrisome at present, hence selling ‘All Poplar Ply’ is comparatively easy. We get advance against these materials as well. As per industry people, ‘All Poplar Ply’ is like a survival pill for many small and unorganized plywood producers of Haryana and Punjab.

iksiyj dh dhersa fQj cuh eqflcr] c<+us dh ço`fr tkjh iyj dh dhersa ,d ckj fQj ls c<+rh tk jgh gSA uoacj ds e/; ls fnlacj ds e/; rd ekax vkSj vkiwfrZ esa vlarqyu ds dkj.k iksiyj dh dherksa esa FkksM+s le; ds fy, Bgjko Fkk] ysfdu tYn gh blds c<+us fd ço`fr fQj okil vk x;hA iksiyj y‚Xl dh c<+rh dher IykboqM eSU;wQSDpfjax bdkb;ksa ds fy, nnZukd gS D;ksafd rS;kj eky dh dhersa ugha c<+ jgh gSaA fiNys ,d lky esa iksiyj dh dhersa yxHkx 50 Qhlnh c<+h gS] tgka lQsnk esa ekewyh o`f) gqbZ gSA dhersa bl lky dh “kq#vkr ls c<+uh “kq: gqbZ Fkha] tks yxHkx gj eghus etcwr gksrh tk jgh gSAa ;equkuxj] iatkc] ;wih bZLV] ;wih osLV] mÙkjk[kaM] jktLFkku ;k fnYyh&,ulhvkj gj {ks= esa dhersa c<+us dh lwpuk gSA vdsys fnlacj es]a iksiyj y‚Xl dh dherksa esa 150 #i;s çfr fDoaVy dk mNky vk;k gS] ftlls dksj fofu;j dh ykxr 12 ls 15 çfr”kr c<+ xbZ gSA m|ksx dk dguk gS fd iqjkuh njksa esa Qqy iksiyj IykbZ dh is”kd”k djuk muds fy, eqf”dy gks jgk gS] blfy, os dhersa c<+kus ds fy, etcwj gSAa m|ksx ds lw=ksa us Hkh iqf’V dh gSa fd ^vkWy iksiyj IykbZ* us fiNys 3 o’kksZa esa egRoiw.kZ cktkj fgLlsnkjh gkfly dh gS] tc iksiyj dh dhersa fupys Lrj rd igqp a xbZ Fkh] blfy, dbZ Mhyj bl jst a dks [kjhnuk pkgrs gSa ysfdu daifu;ksa ds fy, iqjkuh njksa esa vkiwfrZ djuk eqf”dy gSA gkykafd] fiNys ,d lky es]a v‚y iksiyj IykbZ *dh dhersa 15 ls 20 Qhlnh rd c<+ xbZ Fkha] tks bl ij yxus okys Qsl fofu;j ij fuHkZj djrk gSA ysfdu fuekZrk vkus okys le; esa bl jst a esa vkiwfrZ djus ds fy, T;knk bPNqd ugha gSa D;ksfa d ;wdfs yIVl dh dhersa iksiyj dh rqyuk esa de gSa vkSj dbZ fuekZrk vYVjusV IykbZ *ls v‚y iksiyj IykbZ* esa ifjofrZr gks jgs gSAa fuekZrkvksa dk dguk gS fd orZeku esa iseVas vkSj ekax nksuksa gh fparktud gS]a blfy, ^v‚y iksiyj IykbZ* cspuk rqyukRed :i ls vklku gS vkSj ge bu esVfs j;y ds fy, ,Mokal iseVas Hkh çkIr djrs gSAa m|ksx ds yksxksa ds vuqlkj] ^v‚y iksiyj IykbZ* gfj;k.kk vkSj iatkc ds dbZ NksVs vkSj vlaxfBr IykboqM mRikndksa ds fy, ,d thou j{kd nokbZ dh rjg gSA

the Ply rePorter december 2018

Korea based Cba eyes huge opportunity in indian deCor industry IntervIew

Mr Thomas Yi, Head of Operations Asia, CBA AG, Switzerland

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The decor industry in India is rapidly growing with rapid economical development and increasing prosperity of people of the nation. The increasing awareness about these products and its applications among people has also boost the demand of diverse range of decor products. As of now the demand is coming from both the high end to low end segments in the country. The diversity of demands has attracted Korea based CBA AG, the company which is a facilitator of diverse range of decor products such as charcoal, flooring, panelling etc having collaboration with a number of manufacturing establishments based at Korea. CBAâ&#x20AC;&#x2122;s India operation is headed by Heten Oza who has been closely working with the industry fraternity across pan India since the last 25 years. In a one 2 one interaction with the Ply Reporter, Mr Thomas Yi, Head of Operations Asia, CBA (Cross Border Associates) AG, Switzerland talked about their objective, strengths and initiatives for their offerings in India. Here is snapshot of the conversation. www.plyreporter.com

According to my observation India will be the biggest economy by 2030 however as of now it is developing rapidly. I have never seen such a diverse market in terms of product offering. So, India needs diverse range from high price to low price that is not happening in any country around the world.

Heten Oza has been closely working with the industry fraternity across pan India since the last 25 years. and different format planks, tiles etc. We have such a vast and in-depth network in Korea, we can actually go with any of the manufacturers to the press and design specifications. How do you create designs, because you are not manufacturers?

Which kind of products are you offering in India? Our company name is CBA AG in which CBA represents Cross Border Associates. We saw lot of development in India in terms of wall decor and coverings, face panel, charcoal. Some of the imported highlighters like face panel in charcoal is developing as a highlighter. We would like to bring in more such products. At the moment we are offering Charcoal panels. CBA AG is not manufacturers, in a way we are facilitator of Charcoal. We have an exclusive arrangement with the Korean factories. We also are offering LVT (Luxury Vinyl Tiles) flooring from 2mm to 5mm with interlocking, loose layer

Of course, we do not create designs. We are a consulting facilitator and give them feedback. We had most of the existing importers’ catalogue. We also maintained data for that and core of those catalogues we have in our position that is given to designers. We don’t have designers in hand as well but we consult them. We present those catalogues before customers and let them choose their choice, and if required, customise the product design according to the customer’s choice. Many companies are offering Charcoal panels in India, so what is the difference between their’s and your offerings? The product has been started from Korea. In terms of actual products and its designs, these are being driven by people. They want to see new designs; however we can work on that with them in plant at Korea. So we are diverse in designs and connect price wise also as we are subsidised www.plyreporter.com

one 2 one

The Ply RePoRTeR january 2019

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the Ply RePoRteR january 2019

RE-TAKE:

TOP TAKE AWAYS FROM LEADERS IN 2018 Re-take

The Ply Reporter publishes interviews of top leaders from the Wood and Decorative Panel Industry & Trade in its monthly editions. Each interview throws light not only on the leader’s perspective and thoughts but also on the prospects and challenges in Wood Panel sector. Picking select interviews from 2018 issues of The Ply Reporter also called as ‘The voice of Plywood & Panel Trade.’ Presenting selected excerpts in this NEW YEAR SPECIAL issue of January 2019 issue, we intend to share significant futuristic and visionary quotes that may help people of the trade to carve a better path this year. A Retake to Revisit that can help you to Replan…

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IykÃ fjiksVZj vius ekfld laLdj.k esa oqM ,aM MsdksjsfVo iSuy baMLVªh ,ao~ VªsM ds “kh’kZ yhMjksa dk lk{kkRdkj çdkf”kr djrk gSA çR;sd lk{kkRdkj oqM iSuy lsDVj ij u dsoy muds –f’Vdks.k vkSj fopkjksa ij] cfYd laHkkouk vkSj pqukSfr;ksa ij Hkh fopkj djrk gSA 2018 esa IykÃ fjiksVZj esa çdf”kr baVjO;w esa dqN pqÇunk eqíksa ftls ^IykboqM ,aM iSuy VªsM dh vkokt* Hkh dgk tkrk gS] ;gka muds dqN va”k çLrqr djrs gSaA tuojh 2019 ds bl u, lky ds fo”ks’k vad esa] ge egRoiw.kZ ¶;wpfjfLVd vkSj nwjn”kÊ m)j.k lk>k djuk pkgrs gSa tks bl o’kZ O;kikj ds yksxksa dks ,d csgrj ekxZ n”kZu djus esa enn dj ldrs gSaA fjfoftV ij ,d fjVsd tks vkidks fjIyku djus esa enn dj ldrk gS --www.plyreporter.com

the Ply RePoRteR january 2019

Mr. Rajesh Mittal,

MD, Greenply Industries Ltd

“In coming years due to many factors Gurjan timber will probably become obsolete, hence plywood manufacturers have to shift from Gurjan to other face veneers like PQ, Okume, Reckon, Makai etc. The shift will not impact the branded plywood because the required technical specification of plywood will not change”

vkus okys o’kksaZ esa dbZ ckgjh dkjdksa ds dkj.k xtZu dh ydM+h laHkor% vçpfyr gks tk,xh blfy, IykboqM fuekZrkvksa dks xtZu ds Qsl ls ihD;w] vksdwesa] jsdkWu] edbZ bR;kfn esa f”k¶V gksuk iM+sxkA ;g cnyko dHkh Hkh czkaMsM IykboqM dks çHkkfor ugha djsxk D;ksafd IykboqM dk vko”;d VsDuhdy Lis”khfQds’ku ugha cnysxkA

The Future

Hkfo’; ds ckjs esa

We expect a considerable growth in plywood by 10-12 % during next 2 years followed by higher growth of 15-18% in FY 2021 to FY 2023 in plywood category. It shall be largely led by market share gains from the unorganized sector and gradual recovery in real estate sector.I clearly see that furniture industry as a whole will continue to grow.

gesa mEehn gS fd IykboqM esa vxys 2 o’kksZa esa 10&12 Qhlnh dh o`f) nj gksxh] lkFk gh bl dsVx s jh esa foÙk o’kZ 2021 ls 2023 esa 15 ls 18 Qhlnh dh mPp o`f) gksxh] tks fd vlaxfBr {ks= ls cktkj esa fgLlsnkjh ds ykHk vkSj fj;y ,LVsV lsDVj esa Øfed lq/kkj ls gkfly gksxhA eSa Li’V ns[krk gwa fd iwjs QuhZpj m|ksx esa xzkFs k tkjh jgsxkA

On GST, E-way billing impact GST and E-Way bill implementation will enforce stricter compliance on the unorganized sector. It will be positive for organized players as it enables them to compete on a more level playing field.

th,lVh o bZ&os fcy ds ckjs esa bZ&os fcfyax o th,lVh ds dk;kZUo;u gksus ls vlaxfBr {ks= ij l[r vuqikyu dk ncko gSA dqy feykdj eSa dg ldrk gwa fd bldk dk;kZUo;u laxfBr daifu;ksa ds fy, ldkjkRed gksxk D;ksafd blls mUgsa vf/kd cjkcjh esa çfrLi/kkZ djus esa l{ke djsxkA

Mhyj ds fy, ^czkaM ;k ekftZu* On Dealer’s preference dh çkFkfedrk ds ckjs esa ‘brand or margin’

I strongly feel that no dealer wants to sell something where quality of the products and its after sales service are not certain. Dealer will any day choose a brand provided they get good margin in the same. In today’s market environment, consumers have become aware about the quality features of different products and they are getting more inclined towards buying the right quality product at the right price. Hence from growth perspective dealer’s priority will always be to sell branded products.

eSa –<+rk ls eglwl djrk gwa fd dksbZ Hkh Mhyj oSlk dqN ugha cspuk pkgrk gS tgka mRiknksa dh xq.koÙkk vkSj lsYl lfoZl fuf”pr ugha gSA Mhyj ,d czkaM dk gh p;u djsxk] c”krsZ os mlesa vPNk ekftZu çkIr djsaA vkt ds cktkj ds ekgkSy esa miHkksäk vyx&vyx mRiknksa dh xq.koÙkk laca/kh lqfo/kkvksa ds ckjs esa vf/kd tkx:d gks x, gSa vkSj os lgh dher ij lgh xq.koÙkk okys mRikn [kjhnus dh fn”kk esa vkSj vf/kd bPNqd gSaA blfy, fodkl ds ifjçs{; ls Mhyj dh çkFkfedrk ges”kk czkaMsM mRiknksa dks cspus dh gksxhA

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(Published in February, 2018; The Ply Reporter)

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