Ply Reporter May 2019 Preview by The Ply Reporter

Published on 10th May 2019

The Ply RePoRTeR May 2019

VOL.19 ISSUE 05 may 2019

A Techno-Informative Magazine EDITORIAL & CORRESPONDENCE 40/76, LGF, C.R. Park, New Delhi - 110 019. Tel.: 011-4678 0023 Email : plyreporter@plyreporter.com ADVERTISING Tel.: +91-9310612999, E-mail: devplyreporter@gmail.com CONTENT Tel.: +91-93106 12993 E-mail: plydata@gmail.com SUBSCRIPTION / CIRCULATION Tel.: 011-46780023 Mob.: +91-93106 12995 / 2 E-mail: subscription@plyreporter.com ACCOUNTS Tel.: +91-93106 12996 E-mail: bigseamarcomindia@gmail.com

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Contents Regular Coloumn 20-22 Editorial

24-26 Apni Baat

257 Horoscope

258 Advertiser’s Index

News Watch 28 I Labour shortage at Peak,

etnwjksa dh fdYyr ls IykboqM mRiknu 50 Qhlnh fxjk

34 I Market Accept 12-15 % price

iksiyj us 1000 dk vkadM+k Nqvk] IykbZ&cksMZ 12 ls 15 çfr”kr egaxk

38 I Timber traders’ stricter terms

fVEcj VªsMlZ dh dM+h “krksaZ ls IykboqM fuekZrkvksa esa gypy] isesaV dh “krksaZ gksaxh l[r

48 I Pine filled Board Samples and

ikbu cksMZ dh cktkj esa okilh

Factories production drops rise in Plyboard, following Poplar Touching 1000 mark create stir among plywood manufacturers

Prices are back in the market

50 I LIGNA 2019, to start from

May 27

56 I INDOWUD: a superior

alternative of wood launched

baMksoqM% oqM dk ,d csgrj fodYi

60 I Interzum 2019- the future

showcase of furniture is going to begin in Cologne

68 I Action TESA 3mm HDHMR:

The ultimate solution for innovative door...

277 I There is WPC and then there

is quality WPC –Alstone

ANNUAL SUBSCRIPTION Rs. 1,100/-

Printed, published and owned by Pragat Dvivedi, Printed at Modest Graphics Pvt. Ltd., C-53, DDA Shed, Okhla Industrial Area Phase-I, New Delhi-110020 and published at F-1118, C.R. Park, New Delhi - 110 019.

Cover Story 0.92 mm category in Decorative Laminates: Short term benefits or Long-term survivor?

Pg. 200

Editor Pragat Dvivedi The views expressed in the columns of ‘The Ply Reporter’ are not necessarily those of the editor or the publisher & they accept no responsibility for them. No part of this magazine including advertisements designs, prepared by us or through us should be copied, reproduced or transmitted by anyone without prior written permission of the publisher. The Magazine is not responsible for the opinions & ideas presented on the following pages. All disputes regarding this magazine will be settled in Delhi (India) Jurisdiction only.

TOTAL NUmBER Of PAGES - 282 www.plyreporter.com

Mr Sunil Nahata

Mr Hasmukh Sah

Mr Rajeev Agarwal Mr Janak Vyas

Mr Shankar Kanoi

Mr Kanji Patel

Mr Jagdish Ahuja

Mr Anil Kejriwal

The Ply RePoRTeR May 2019

Contents

Advance PVC Laminate

Launch Gala

Event at Dubai

Pg.

259 Manilam launches

exclusive collection of 0.8mm laminate in Delhi

Pg. 99 www.plyreporter.com

(Special Boo

klet inside)

India Interior Retailing (IIR) launched in Lucknow

Pg. 232

The Ply RePoRTeR May 2019

Contents

One 2 One

Pg.

A Talk with

Mr. Avtar Singh Bhullar, National Sales Manager, MDF-PB Division, Century Plyboards (India) Limited Pg.

144

Interview

Quadros Brothers, Multiflex Furniture, Mumbai

Pg.

164

Mr. T. Gopi, MD, Woodtech

Event Watch 228

DURO AN‘India’s AWARDS NIGHT Stylam LEGENDS: Industries bags greatest BY DUROPLY NEW DELHI brands & leadersIN2015-16’ award 242

231

Alstone organizes fabricators’ meet at Stylam Industries bags ‘India’s greatest Sonipat Haryana brands & in leaders 2015-16’ award 244

240

Agni dealers’ StylamPlywood Industriesorganises bags ‘India’s greatestmeet at Delhi brands & –NCR leaders 2015-16’ award 227 | Pfleiderer and Berneck rely on Siempelkamp MES tech Prod-IQ® 231 | Alstone rewards distributors for their continious support

Technical Update 252 | Fire and safety in wood based panel industry SRG organises All India Sales Stylam Industries Annual bags ‘India’s greatest Team Meet 2019” at Gandhidham www.plyreporter.com brands & leaders 2015-16’ award

Amulya Group organize ‘ALL INDIA Stylam Industries bags ‘India’s greatest SALES Gandhidham brands &MEET’ leadersat2015-16’ award

The Ply RePoRTeR may 2019

POPLAR PLywOOd GOne, AccePt the ALteRnAte, FuLL Red And distRibutORs ROLe

Editorial

Pragat Dvivedi, Founder Editor

Indian dealers have to re-learn the art of selling costlier plywood over Particle and MDF boards, if they are willing to take their earnings and counter’s goodwill as priority. It is very clearly established fact that plywood selling hold the most share of turnover and profit, a dealer/retailer makes from its retail counter. Hence when times are changing, there is utmost need to tell and re-tell the benefits of plywood role vs another cheap substitute.

oplar plywood is a history with 2018 and it’s no more available. Its time to realize that, availability of Poplar logs have reached to their scarcity cycle and will possibly return only after 2022. Year 2019 onwards, its ‘only alternate & all red plywood’ phase. The combination of alternate woods ‘poplar and eucalyptus’ are the proven and tested combination for plywood making, thus dealers have to change and recalculate their factsheets to profitable business with alternate and all-red plywood. Manufacturers and retailers, both have earned well, riding on the POPLAR economy, but it’s time to embrace the material available which is far better in quality and make sense due to availability. Indian dealers have to re-learn the art of selling costlier plywood over Particle and MDF boards, if they are willing to take their earnings and counter’s goodwill as priority. It is very clearly established fact that plywood selling hold the most share of turnover and profit, a dealer/retailer makes from its retail counter. Hence when times are changing, there is utmost need to tell and re-tell the benefits of plywood role vs another cheap substitute. The all red plywood is also a sensible choice for Gujrat and Maharashtra states, where Full poplar plywood has been favored material for masses. Since poplar ply was cheap and readily available on easy terms, it was fast selling but now retailers have to reach out to distributors for bridging the gaps. Sooner or later, manufacturers won’t be dispatching plywood lorry’s directly to retailers without payments and hence distributors role is going to be relevant again. The dealers of state of Maharashtra, Gujrat and Karnataka have to understand that ‘if they are still looking for cheap plywood made of poplar, they will have to buy plywood made of untreated Ardu, Semul, Rubber etc where quality risk is very high to damage the image of a retail counter. Although, if a producer treats these timber before making plywood, it may improve, but the cost will not be much viable. Instead ‘the Alternate plywood’ will make more sense. It is time for dealers to work hard and convince customers on the basis of Durability, strength and genuine warranty factor on full Red material. Crying and blaming for the rates and poplar ply availability is not going to help and believe me, plywood-laminate retailing is still good business if you are a dedicated dealer. The all-red plywood remains favored choice in Andhra, Telangana, Tamilnadu, Orissa, West Bengal, Bihar, parts of Karnataka, Maharashtra and even MP because this material is explained and convinced to customers on the basis of its durability, density and performance. Most of the retailers would agree that ‘All Red Plywood’ has better attraction if a dealer identify right customer and work on its selling, mainly because it is perceived with genuine naturally termite-borer resistance properties Marine grade plywood. The established counters who sell branded plywood know it well and they are having better supplier and margins. It is an opportunity for dealers to learn selling good quality plywood instead of waiting for cheap all poplar.

Pragat Dvivedi Founder Editor www.plyreporter.com

Mail to “dpragat@gmail.com”, ( M) 9310612991.

The Ply RePoRTeR may 2019

laikndh;

Editorial

iksiyj IykbZ ds fnu x,] vc ,YVjusV] QqyjsM vkSj forjdksa dh Hkwfedk dks Lohdkjsa

Hkkjrh; Mhyj ;fn viuh dekbZ vkSj dkmaVj dh çfr’Bk dks çkFkfedrk nsuk pkgrs gSa rks vc mUgsa ikfVZdy cksMZ vkSj ,eMh,Q ds eqdkcys egaxh IykboqM cspus dh dyk dks fQj ls lh[kuk gksxkA ;g ,d cgqr Li’V :i ls LFkkfir rF; gS fd IykboqM cspus ds dkjksckj esa ykHk dk lcls vf/kd fgLlk ,d Mhyj&fjVsyj dks mlds fjVsy dkmaVj ls gh feyrk gSA blfy,] vc tcfd le; cny jgk gS rks ,sls esa ^IykboqM dh Hkwfedk cuke vU; lLrs fodYi* ds ykHkksa dks crkus] nksgjkus vkSj ml ij ckr djus dh vko”;drk gSA

’kZ 2018 esa iksiyj IykboqM ,d bfrgkl cu x;k] D;ksafd vc bldh miyC/krk ugha gSA vc bl gdhdr dks Lohdkjus dk le; gS fd iksiyj y‚Xl dh miyC/krk vius vafre pØ esa igqap xbZ gS vkSj laHkor% 2022 ds ckn gh bldh okilh laHko gks ldsxhA ekStwnk o’kZ 2019 ds ckn ls dsoy ^,YVjusV vkSj v‚y jsMIykbZ* dk ;qx jgsxkA iksiyj vkSj ;wdsfyIVl ls cuh ,YVjusV IykboqM ,d lQy izksMDV ekuk tkrk gS vkSj ;g fl) Hkh gSA vc Mhyjksa dks ,YVjusV vkSj ^v‚y jsM IykboqM* ds lkFk equkQs ds O;olk; ds fy, viuh QSDV”khV cnyus vkSj dkjksckj dks fQj ls vkdyu djus dk le; gSA IykboqM fuekZrkvksa vkSj fjVsylZ nksuksa us ^iksiyj* ds ;qx esa vPNh dekbZ dh gS] ysfdu vc mudks ekStwnk miyC/k esVsfj;y ds lkFk vkxs c<+us dk le; gS] tks xq.koÙkk esa csgrj gks vkSj i;kZIr miyC/krk ds dkj.k bldk mi;ksx djuk] ;wtlZ ds fy, Hkh le>nkjh gSA Hkkjrh; Mhyj ;fn viuh dekbZ vkSj dkmaVj dh çfr’Bk dks çkFkfedrk nsuk pkgrs gSa rks vc mUgsa ikfVZdy cksMZ vkSj ,eMh,Q ds eqdkcys egaxh IykboqM cspus dh dyk dks fQj ls lh[kuk gksxkA ;g ,d cgqr Li’V :i ls LFkkfir rF; gS fd IykboqM cspus ds dkjksckj esa ykHk dk lcls vf/kd fgLlk ,d Mhyj&fjVsyj dks mlds fjVsy dkmaVj ls gh feyrk gSA blfy,] vc tcfd le; cny jgk gS rks ,sls esa ^IykboqM dh Hkwfedk cuke vU; lLrs fodYi* ds ykHkksa dks crkus] nksgjkus vkSj ml ij ckr djus dh vko”;drk gSA v‚y jsM IykboqM] xqtjkr vkSj egkjk’Vª ds cktkj ds fy, ,d vPNk fodYi gS] bu jkT;ksa esa Qqy iksiyj IykboqM ogka dh turk dh ilanhnk esVsfj;y jgh gSA pw¡fd iksiyj IykbZ lLrh vkSj gj ek;us esa vklkuh ls miyC/k gksus ds dkj.k ogka rsth ls fcd jgh Fkh] ysfdu vc fjVsylZ dks bldh deh iwjk djus ds fy, forjdksa rd igqapuk gksxkA fudV Hkfo’; ;k ckn esa gh lgh] ysfdu fuekZrk gjfxt ugha pkgsaxs fd os Hkqxrku ds fcuk fjVsy foØsrkvksa dks IykboqM dh dksbZ xkM+h Hkstsa vkSj ,slh ifjfLFkfr;ksa esa fudV Hkfo’; esa forjdksa dh Hkwfedk fQj ls çklafxd gksus okyh gSA v‚y jsM IykboqM vka/kzçns”k] rsyaxkuk] rfeyukMq] mM+hlk] if”pe caxky] fcgkj] dukZVd] egkjk’Vª vkSj ;gka rd dh ,eih ds dqN fgLlksa esa ilanhnk fodYi cuk gqvk gS] D;ksafd ogka ds xzkgd blds LFkkf;Ro] ?kuRo vkSj bLrseky dks ysdj igys ls gh vk”oLr gSaA vf/kdka”k fjVsylZ bl ckr ls lger gksaxs fd ;fn Mhyj lgh xzkgdksa dh igpku djus esa lQy gksrk gS vkSj og bldh fcØh ij dke djrk gS rks ^v‚y jsM IykboqM* dk vkd’kZ.k T;knk c<+ tkrk gSA bldk eq[; dkj.k ;g gS fd LokHkkfod :i ls bls ejhu xzsM IykboqM ds leku nhed&çfrjks/kh xq.k okyk IykboqM ekuk tkrk gSA czkaMsM IykboqM cspus okys LFkkfir dkmaVj bl ckr dks HkfyHkkafr tkurs gSa vkSj muds ikl csgrj vkiwfrZdrkZ ds lkFk csgrj ekftZu ds ekSds Hkh gSaA ;g Mhyjksa ds fy, lLrs iksiyj dh çrh{kk djus ds ctk; vPNh xq.koÙkk iw.kZ IykboqM cspus dk lqugjk volj gSA

izxr f}osnh Mail to “dpragat@gmail.com”, (M) 9310612991

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The Ply RePoRTeR may 2019

Good resins are needed for future

apni baat

Rajiv Parashar, Editor

Decorative panel producers in laminates and veneers spend lots of money in innovation, design, offering and presentation but why not on safety of future generations. It is high time for the industry to seek E0 and E1 resin uses in panel products. There are number of research done by IPIRTI and FRI for resin developments and the time has come to adopt those researches for future. The Industry should also work towards strong measures in panel manufacturing quality norms in line with people’s health in future.

esin is one of the most essential raw materials for making wood panel products and decorative laminates. Resin quality qualifies the mechanical and chemical properties of panel products. The nomenclature of different grades of Plywood’s, Doors, MDF, Particle Boards depends on the varieties of resin used for making these products such as MR grade, BWR Grade, Exterior Grade, Fire rated grade, Insulation grade, Acoustic grade etc. Time to time the world wood panel industry do innovation in resin technologyto develop environment friendly, health and hygiene supporting resins as they are used in interior of the houses and offices. Apart from these there are many research related to technical advancement, cost saving, etc has done for resin development in world wood panel sector. Indian furniture sector has been growing and there is huge consumption of wood panel products locally. With improving awareness and education among the people, the requirement of health, hygiene and environment conscious products are needed more than ever. The educated consumers are asking about Emission Free decorative panels to safeguard them from skin diseases, cancer or other health affecting issues. Like other developed countries, India also needs to adopt formaldehyde emission free raw materials for panel and furniture making. The 40,000 crore worth Indian wood panel industry is making lot of investments in infrastructure and machineries for making volumes. But very few companies have infused money in resin developments and emission free resin production. Decorative panel producers in laminates and veneers spend lots of money in innovation, design, offering and presentation but why not on safety of future generations. It is high time for the industry to seek E0 and E1 resin uses in panel products. There are number of research done by IPIRTI and FRI for resin developments and the time has come to adopt those researches for future. The Industry should also work towards strong measures in panel manufacturing quality norms in line with people’s health in future. Now come to this May issue, which has featured a special report on ‘ 0.92 mm decorative laminates : a Short Term Profit business or Long Term way’. Reports on tightening of timber supply and strict buying terms, labour shortage, etc are worth read. The interaction with Mr. Avtar Singh Bhullar, National Sales Manager of Century Ply MDF/PB Division is another worth reading interview for wood panel industry and trade. The interview with the Owners of Multiflex Furniture, known for making high quality furniture, is a learning lesson for panel manufacturers and dealers who are curious for furniture manufacturing. The successful launch of India Interior Retailing (IIR), an initiative of Ply Reporter and Surface Reporter magazine, is featured along with other happenings in the industry and trade. May is hectic month because 2nd and 3rd edition of IIR in Ahmedabad and Bangalore on 4th and 18 May respectively, World biggest furniture and wood working machinery show Interzum and Ligna in Germany. Keep reading and wish for stable government!

Rajiv Parashar www.plyreporter.com

(I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)

The Ply RePoRTeR may 2019

viuh ckr

apni baat

Hkfo’; esa vPNs jsthu dh cgqr t:jr gksxh

MsdksjsVho iSuy mRiknd ySfeusV vkSj fofu;j esa bUuksos”ku] fMtkbu] vkWQfjax vkSj çstsaVs”ku ds fy, cgqr iSlk [kpZ djrs gSa] ysfdu Hkfo’; dh ihf<+;ksa dh lqj{kk ij D;ksa ugha\ m|ksx ds fy, iSuy mRiknksa esa E0 vkSj E1 jsthu ds mi;ksx djus ds fy, ;g lcls t:jh le; gSA jsthu ds fodkl ds fy, bfifrZ vkSj ,QvkjvkbZ }kjk dbZ fjlpZ fd, x, gSa vkSj Hkfo’; ds fy, mu fjlpZ dks viukus dk le; vk x;k gSA Hkfo’; esa yksxksa ds LokLF; ds vuq:i iSuy eSU;wQSDpfjax esa Hkh xq.koÙkk ekunaMksa dks viukus ds fy, m|ksx dks etcwrh ls dke djuk pkfg,A

thu oqM iSuy mRiknksa vkSj MsdksjsfVo ySfeusV cukus ds fy, lcls t:jh dPps ekyksa esa ls ,d gSA jsthu dh xq.koÙkk ls gh iSuy mRiknksa ds esdsfudy vkSj dsfedy xq.k fu/kkZfjr gksrs gSA fofHkUu xzsM ds IykboqM] MkslZ] ,eMh,Q] ikfVZdy cksMZ~l ds uke tSls fd ,evkj xzsM] chMCywvkj xzsM] ,DlVsfj;j xzsM] Qk;jjsVsM xzsM] balqys”ku xzsM] vd‚fLVd xzsM vkfn mRiknksa dks cukus esa bLrseky gksus okyh jsthu ds fdLeksa ij gh fuHkZj djrk gSA le; le; ij iwjh nqfu;k esa oqM iSuy m|ksx jsthu VsDuksy‚th esa buksos”ku djrk jgk gSa vkSj i;kZoj.k ds vuqdwy] LokLF; vkSj LoPNrk esa lgk;d jsthu dk fodkl djrs jgs gSa D;ksafd bls muds ?kjksa vkSj v‚fQl das baVhfj;j esa bLrseky fd, tkrs gSaA buds vykok iwjs fo”o eas oqM iSuy lsDVj esa jsthu ds fodkl ds fy, rduhdh ykxr cpkus lacaf/kr dbZ “kks/k fd;s x, gSaA Hkkjrh; QuhZpj m|ksx cgqr fodflr gks jgk gS vkSj ;gk¡ oqM iSuy mRiknksa dh Hkkjh [kir gSA yksxksa esa tkx:drk vkSj f”k{kk esa lq/kkj ds lkFk] LokLF;] LoPNrk vkSj i;kZoj.k ds vuqdwy mRiknksa dh vko”;drk igys ls dgha vf/kd gSA f”kf{kr miHkksäk mRltZu eqDr MsdksjsfVo iSuy dh ekax djrs gSa rkfd os Ropk jksx] dSalj ;k vU; LokLF; lEcaf/kr leL;kvksa ls cps jg ldsA vU; fodflr ns”kksa dh rjg] Hkkjr dks Hkh iSuy vkSj QuhZpj cukus ds fy, QkeZfYMgkbM mRltZu eqä dPpseky viukus dh vko”;drk gSA 40]000 djksM+ #i;s VuZvksoj okyk Hkkjrh; oqMiSuy m|ksx T;knk mRiknu ds fy, cqfu;knh <kaps vkSj e”khujh esa cgqr vf/kd fuos”k dj jgk gS] ysfdu cgqr de daifu;ksa us jsthu ds MsoyiesaV vkSj mRltZu eqä jsthu ds mRiknu esa iw¡th yxk;k gSA MsdksjsVho iSuy mRiknd ySfeusV vkSj fofu;j esa bUukso”ku] fMtkbu] v‚Qfjax vkSj çstsaVs”ku ds fy, cgqr iSlk [kpZ djrs gSa] ysfdu Hkfo’; dh ihf<+;ksa dh lqj{kk ij D;ksa ugha\ m|ksx ds fy, iSuy mRiknksa esa E0 vkSj E1 jsthu ds mi;ksx djus ds fy, ;g lcls t:jh le; gSA jsthu ds fodkl ds fy, bfifrZ vkSj ,QvkjvkbZ }kjk dbZ fjlpZ fd, x, gSa vkSj Hkfo’; ds fy, mu fjlpZ dks viukus dk le; vk x;k gSA Hkfo’; esa yksxksa ds LokLF; ds vuq:i iSuy eSU;wQSDpfjax esa Hkh xq.koÙkk ekunaMksa dks viukus ds fy, m|ksx dks etcwrh ls dke djuk pkfg,A vc bl ebZ vad dh ckr djrs gSa ftlesa ^0-92 feeh MsdksjsfVo ySfeusV% “k‚VZdV ;k fVdkÅ mRikn^ ij ,d fo”ks’k fjiksVZ çdkf”kr dh xbZ gSA blds vykok ydM+h dh vkiwfrZ de gksus vkSj [kjhnnkjh dh l[r “krksaZ] Je dh deh vkfn ij fjiksVZ i<+us ;ksX; gSaA lsapqjhIykbZ ds ,eMh,Q@ ihch fMohtu ds us”kuy lsYl eSustj Jh vorkj flag HkqYyj ds lkFk ckrphr oqM iSuy m|ksx vkSj O;kikj ds fy, iBuh; lk{kkRdkj gSA eYVh ¶ysDl QuhZpj ¼ftUgsa mPp xq.koÙkk okys QuhZpj cukus ds fy, tkuk tkrk gS½] ds ekfydksa ds lkFk lk{kkRdkj Hkh oSls iSuy fuekZrkvksa vkSj Mhyjksa ds fy, vPNh tkudkjh gS] tks QuhZpj eSU;wQSDpfjax ds fy, mRlqd gSaA IykbZ fjiksVZj vkSj lQsZl fjiksVZj if=dk dh ,d igy] bafM;k baVhfj;j fjVsfyax (IIR) dk lQy y‚Up] m|ksx vkSj O;kikj esa vU; ?kVukvksa ds lkFk Qhpj fd;k x;k gSA ebZ oqM IkSuy lsDVj ds fy, O;Lr eghuk gS D;ksafd IIR dk nwljk vkSj rhljk laLdj.k 4 vkSj 18 ebZ dks Øe”k% vgenkckn vkSj cSaxyksj esa gS vkSj nqfu;k dk lcls cM+k QuhZpj vkSj oqM ofdaZx e”khujh ls lEcaf/kr çn”kZuh baVjtwe vkSj fyXuk teZuh esa gksus okyh gSA IykbZ fjiksVZj i<sa! ns”k esa ,d fLFkj ljdkj dh dkeuk djsa!

jktho ikjk’kj (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)

www.plyreporter.com

THE Ply REPoRTER May 2019

NEWS WATCH

Labour shortage at Peak, Factories Production droPs beLow 50%

he absence of workers in Plywood, Panel and Door industries is affecting the ply board production nationwide. According to reports from different regions, the net production in Plywood Industry alone has gone below 50 percent due to shortage of factory workforce and helpers. The Industries located in Yamuna Nagar and Punjab has been observing mass departure on its railway stations since last one months. The reports from Gandhidham and Kerala indicate the similar picture. The workers from Orissa and West Bengal have gone to their native places time before due to damage threats and fear from Cyclone Fani. The combined impact of crops, election and Cyclone Fani has led to bigger exodus this time compared to previous years. Their expected return could be also delayed if the cyclone will be strong enough to inflict asset damages. It is known that plywood and panel industry employ large number of workforce form two states Bengal and Odissa.

As per ground reports, plywood manufacturing units in Mangalore, Hyderabad, Chennai and Vishakhapatnam are more affected due to lower concentration of factories. A number of units from these areas are unable to rotate dispatches and orders due to men power shortage. The labour contactors are said to be resuming of workers partial returns from June onwards. The national elections have become a bigger pull for workers this year because it is like a celebration time for them apart from casting their votes says Manak Das, a labor contractor from Orissa. On the other side, to minimize the labour counts, Plywood industries are adopting automation and modern machines with better layout to overcome the crisis since past 5-6 years yet plywood sector still need a huge manpower. It is expected that the workers will return to factories and the production will begin to smoothen only after June 3rd week. The present scenario has disturbed the dispatch routine in plywood and laminate factories.

the Ply rePorter december 2018

Century Prowud MdF is buoyant with its right Quality and PriCe in CaPturing asPirations oF huge indian Middle Class

IntervIew

Mr. Avtar Singh Bhullar, National Sales Manager, MDF-PB Division, Century Plyboards (India) Limited

MDF boards are slowly catching up the markets with its variety of applications. The Ply Reporter interacted with Mr Avtar Singh Bhullar, National Sales Manager-Centuryâ&#x20AC;&#x2122;s MDF & Particle board division to understand the new products from the company and the changes coming to Panel users market in India. The interaction with Mr Bhullar, clearly indicate the rise in MDF demand due to changing consumer preferences and rise in plywood prices resulting in better sales performance of Century ProwudMDF in present financial year.

www.plyreporter.com

The Ply RePoRTeR may 2019

How do you see, the journey of Century ProwudMDF in wood panel market so far? The growth has been substantial, from our production point of view, we are able to sell every piece we produce. We did not introduce all products since beginning of MDF plant, instead we introduced these gradually. We first launched DWR (Densified Water Resistant) & DIR (Densified Interior Range) of products. In the 2nd stage we introduced pre-lam range and now we have unveiled the path-breaking product of the panel industry - PREMIUM PLUS boards. The beauty is that all our product ranges are Quality products and conforms to BIS standards. Even the Premium Plus range has unparalleled 5 years warranty on it. Do you agree that last Financial year was challenging as there was over supply in the market? Yes, last year was challenging. Almost every player added capacity in MDF. The markets were not in a position to consume such huge production capacity suddenly. Due to this, there were lot of volatility in prices and that affected profitability. Fortunately, Century Prowud was able to change the market dynamics and created its own space due to its Quality products. We did not compete just on basis of prices in the market but with quality products and market-friendly policies. Today, Century Prowud products has reached pan India market. We have created over 500 stockiest network and cater to every nook & corner of the country. Do you see an improvement in pricing levels in MDF in coming time in MDF? We are working hard for improvements on all fronts. We

have launched value added products like Higher-density PREMIUM PLUS boards through which we are targeting quality plywood users. The middle class consumers is a large consumer segment in India and it always aspires to have a quality product at affordable prices. Today with changing consumer preferences the Indian middle-class wants a product that matches their home-ambience and is affordable. Buying the best quality ply boards are beyond their capacity due to higher prices. Due to costeffectiveness, Premium Plus caters to this segment and is fast replacing use of ply boards. With growing demand the prices of quality MDF will definitely go upwards. How was the last year turnover in MDF? Also tell us your aim for this FY? We have sold around 1.34 lakh square meter of MDF & Premium Plus during 2018-19 financial year. Century has been able to reach a combined turnover of over 400 crore, that includes Particle board and MDF. In the current financial year, we are confident of reaching Rs. 500 crore. We are confident of good demand in MDFand hence have plans for a further capacity addition of 400 cubic meters per day at Hoshiarpur plant. What is there in Premium Plus boards that makes you so confident? Higher Density PREMIUM PLUS comes with 5 years warranty. Century is the first company in India to give warranty on MDF products. Today middle class buyer wants Value-for-Money preposition. With HigherDensity Premium Plus range we are offering a Quality product at an affordable prices. PREMIUM PLUS meets the parameters of best plywood which are sold in the www.plyreporter.com

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Higher Density PREMIUM PLUS comes with 5 years warranty. Century is the first company in India to give warranty on MDF products. Today middle class buyer wants Value-for-Money preposition. With HigherDensity Premium Plus range we are offering a Quality product at an affordable prices. PREMIUM PLUS meets the parameters of best plywood which are sold in the range of Rs 120 plus per square meter.PREMIUM PLUS is 40% cheaper than this category of Plywood.

The Ply RePoRTeR may 2019

plywood is a good material for furniture, but it should be callibrated

IntervIew

An interview with QuAdros Brothers, Multiflex furniture, MuMBAi

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It is said that the road to success comes from the hard works, determination and dedication. The phrase is right on three brothers Mr. Ashok Quodros, Mr. Anand Quodros and Robin Quodros, who founded the Quadros Group of companies and commenced panel processing activities in 1995. In the beginning of company, many obstacles started taking their exams but they never gave up and continued their hard works with total dedication and honesty. The result of the their struggle turns to a big success within a small journey of five year and Quadros brothers set up â&#x20AC;&#x2DC;Multiflexâ&#x20AC;&#x2122;, a fully automated, CNC factory in 2000 and then never looked back. Today, three Quadros brothers have established an ideal example of entrepreneurship in furniture industry of the country. At present, their company is providing a modern, high quality and affordable product to its customers, through a modern and state-of-the-art panel processing factory. www.plyreporter.com

The Ply RePoRTeR may 2019

How do you manage the operations at factory now?

Our basic principle is ‘Never compromise on quality of the furniture or its specification’. If sufficient data is not available, we don’t take the job. We cannot lower our standards, instead we opt for going beyond our already high standards. What is infrastructure and other strengths of your company? We produce furniture only to the extent that we can physically manage, not to the extent that our machines can produce. We always keep a single shift as buffer shift to meet the deadlines, as our operational philosophy is ‘ON TIME, EVERY TIME’. We have never come across a situation where we couldn’t deliver on time. We receive offers of huge scaleup but we do not avail them because we are yet to build up a comprehensive infrastructure. Currently, we are working with machine manufacturers to give us specific customized built CNC machines with multiple access. We are sure that bolstering our infrastructure and developing our new stream of panel processing will soon meet the demands of future. What are the signals that you find positive for India’s modular furniture industry? India’s modular furniture industry is growing very aggressively. Hundreds of new manufacturing units are being set up. With rise and growth of various suppliers of infrastructural material, machines and processing solutions or development in allied works like extraction, paint woods, roller coater, UV lines, automatic robotic press, etc., signal a sharp growth and bright prospect for modular furniture industry. Among Modular furniture and Solid wood or Kitchen specific sector, which one hasbigger potential? In my view, it is panel processing that will have bigger scope in future. Although when it comes to creation of

We produce furniture only to the extent that we can physically manage, not to the extent that our machines can produce. We always keep a single shift as buffer shift to meet the deadlines, as our operational philosophy is ‘ON TIME, EVERY TIME’. panels, the parameters one adopts matters a lot. In the kitchen segment, there are certain parameters that are faced like prone to water, heat, oils, fry fumes and dust, etc., and it has to be sufficient enough to withstand the abuse rather than its use. A kitchen has to be designed scientifically and ergonomically but it becomes a tricky and pricy affair. How do you see the role quality raw materials for furniture making? With regard to the input material that one uses, a careful selection must be done in terms of density and at least of E1 or E0 standard in terms of emission. Often, there is density variation, thickness variation within the board, across the board and a furniture maker can’t manufacture good furniture if the thickness variation is beyond the tolerance level. Plywood is a good material, but not calibrated in India. There is no concept of calibration, but everybody claims calibrated with a thickness variation of 0.5 to 1mm. There is density variation, gaps etc., which could be a breeding ground for termites/borers. Hence selecting quality material is very crucial for a furniture company, if it aspires to be successful. How do you see the entry of IKEA? IKEA will be a gamechanger in India. They will set standards which everybody will have to know. It will be a very good thing, in that India will realize the importance of standardization and it will help the entire furniture industry to grow. People are educated and everyone who wants to purchase furniture is eager for a correctly-done, long-lasting, value-for-money product and IKEA will be a www.plyreporter.com

IntervIew

We work on very set parameters for every activity such as sawing, edging, gluing etc. In case of any shortcoming, the onus and responsibility lies on the operator of the next operation process to reject or accept the material at that stage. We have very experienced employees for inspection and quality checks who have been working with us for a very long time, hence, if any deficiency has inadvertently continued till the last stage, it is taken care of there. We do not have any marketing and sales set up, yet success has found us by word-of-mouth. We put a lot of emphasis on R&D, as it is an integral part of our corporate philosophy and tradition—thus we keep ourselves abreast of the global trends.

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The Ply RePoRTeR may 2019

Woodtech enters into PlyWood machinery, Focus is on cost eFFective, energy eFFicient machinery & automation

IntervIew

Mr. T. Gopi, MD of Woodtech

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Woodtech is a front runner machinery solution provider in furniture industry. With high reputation for service and supplying quality machines at economical prices, Woodtech has service centers in all major cities in the country. Now, their entry in ‘Plywood machinery’ segment with AWM (Pune) is set to benefit machine buyers in coming years. Mr. T. Gopi, MD of Woodtech shared his plans with ‘The Ply Reporter’ magazine. Woodtech Group is a successful wood working machinery supplier to Furniture segment. What are the plans behind entry in to Plywood Machinery supply? Woodtech has been supplying Wide Belt Sanders to plywood companies for many years and there has been a constant request from the Plywood manufacturers that Woodtech should also start selling Plywood machines, because they want a professional company to buy their machines so that they get good machines with a very good service support. We have been thinking on this for many years and decided to enter in to it now. Which kind of Machines are you offering to Plywood industry? Initially we will be supplying Peeling Machines, Core composers, DD Saws, Wide Belt Sanders, within 6 months we are also planning to add Hot Press in to our portfolio. Most of the machines will be imported and certain critical things would be manufactured in India, we will also be manufacturing certain Automations in India. What are the specialties of your machines? As you may be aware that in India, labour force is becoming a major issue and factories need labour saving techniques, so some of our machines will have www.plyreporter.com

Clients should prefer machines which has certain amount of Automation or has a provision to add Automation at later stage, also they should opt for machines which has futuristic advantages to increase capacity with small investment & install Automation with Small investments.

The Ply RePoRTeR may 2019

certain features which can save labour time and reduce labour dependency. Most of our machines have been selected carefully with best of the items installed in like best Bearings, Bronze Bushes, best quality drives, electrical items, this will help the machines to give best performance without much break down. The service is very much important in machines, what is your commitment?

this will propel the growth further. Clients should prefer machines which has certain amount of Automation or has a provision to add Automation at later stage, also they should opt for machines which has futuristic advantages to increase capacity with small investment & install Automation with Small investments.

IntervIew

Initially we will be supplying Peeling Machines, Core composers, DD Saws, Wide Belt Sanders, within 6 months we are also planning to add Hot Press in to our portfolio. Most of the machines will be imported and certain critical things would be manufactured in India, we will also be manufacturing certain Automations in India.

Plywood industry needs lots of cost effective, energy efficient, automizaton in their units, How do serve these needs?

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Woodtech is already known in the Furniture Industry for its excellent service support, hence we will have the same service support to plywood industry also. This will be one of the major differentiator in the Industry.

This will be the Major focus of Woodtech. We will be supplying machines which are cost effective, energy efficient and will have Automation future. All our machines are selected keeping in mind with these factors.

How do you see the growth potential in Plywood industry in India, and which kind of machines they should prefer in present time?

North India dominates in Plywood manufacturing, would you plan to open any center in north India to give better service?

India has very good growth potential for Plywood. UP has already issued lot of new licenses for Plywood,

This will be decided based on the industry needs, for sure it is in our plans to have a service centre in North India and also a demo centre in future.