Ply Reporter November 2018 Preview by The Ply Reporter

Published on 10th November 2018

The Ply RePoRTeR November 2018

voL.18 ISSUE 11 November 2018

A Techno-Informative Magazine EDITORIAL & CORRESPONDENCE 40/76, LGF, C.R. Park, New Delhi - 110 019. Tel.: 011-4678 0023 Email : plyreporter@plyreporter.com ADVERTISING Tel.: +91-9310612999, E-mail: devplyreporter@gmail.com

Contents Regular Coloumn 20-22 Editorial 275 Advertiser’s Index

24-26 Apni Baat

274 Horoscope

News Watch 28 I Laminate manufacturing plants hit, HPL Production falls 50%

ySfeusV mRiknu esa 50 Qhlnh dh fxjkoV

30 I NCR based Ply-Lam units to shut for a week

,ulhvkj fLFkr IykbZ&ySe bdkb;ka ,d g¶rs rd can

34 I New MDF unit in Uttarakhand to begin commissioning

mÙkj[kaM esa ,d vkSj ubZ ,eMh,Q bdkbZ LFkkfir gksxh

36 I PVC laminate eating up 1.0mm share in Retail

ACCOUNTS Tel.: +91-93106 12996 E-mail: bigseamarcomindia@gmail.com

ihohlh ySfeusV fjVsy esa ys jgk gS ƒ ,Ek,e dk fgLlk

40 I Imported Particle board market share falls

vk;kfrr ikfVZdy cksMZ dk “ks;j ?kVk

www.plyreporter.com

42 I MDF import attains high growth of 39% in FY 2018

,eMh,Q ds vk;kr esa foÙk o’kZ 2018 esa 39 Qhlnh dh o`f)

44 I Sawn timber import posts 44 % growth in FY 2018

foÙk o’kZ 2018 esa l‚ fVEcj ds vk;kr esa 44 Qhlnh dh o`f)

48 I Decoding melamine paper & its application for doors industry

Mksj baMLVªh ds fy, esykekbu isij dh mi;ksfxrk

54 I Insurance scheme for furniture manufacturers and merchants in Kerala

dsjy esa QuhZpj fuekZrkvksa vkSj O;kikfj;ksa ds fy, chek ;kstuk

56 I Face veneer from Indonesia, China & PLB/PQ helps traders gain edge over Okoume

baMksusf”k;k] phu ls Qsl fofu;j vkSj ih,ych@ihD;w] O;kikfj;ksa dks vksdwes ij c<+r esa enn dj jgk gS

58 I Payment recovery, a nightmare at present across the industries

isesaV olwyh] vktdy oqM iSuy m|ksxksa dk ,d nq%LoIu

60 I India: Furniture industry grow at both Import and export

Hkkjr % QuhZpj m|ksx dk vk;kr vkSj fu;kZr nksuksa c<+k

64 I Fact: The 0.9 mm laminate folders are loss making

0-9 feeh ySfeusV QksYMj ,d uqdlkunk;d dkjksckj

68 I Chemisol brings range of additives for board production and paper impregnation

New office bearers at Kandla Timber Association (KTA)

CONTENT Tel.: +91-93106 12993 E-mail: plydata@gmail.com SUBSCRIPTION / CIRCULATION Tel.: 011-46780023 Mob.: +91-93106 12995 / 2 E-mail: subscription@plyreporter.com

ANNUAL SUBSCRIPTION Rs. 1,100/-

Printed, published and owned by Pragat Dvivedi, Printed at Modest Graphics Pvt. Ltd., C-53, DDA Shed, Okhla Industrial Area Phase-I, New Delhi-110020 and published at F-1118, C.R. Park, New Delhi - 110 019. Editor Pragat Dvivedi The views expressed in the columns of ‘The Ply Reporter’ are not necessarily those of the editor or the publisher & they accept no responsibility for them. No part of this magazine including advertisements designs, prepared by us or through us should be copied, reproduced or transmitted by anyone without prior written permission of the publisher. The Magazine is not responsible for the opinions & ideas presented on the following pages. All disputes regarding this magazine will be settled in Delhi (India) Jurisdiction only.

TOTAL NUmBER Of PAGES - 288 www.plyreporter.com

52 I Action TESA add another premium range “FRENCH BLEED” to their flooring collection 130 I Exotica Finish-The Exotic Kaiya Wonder from Aica 283 I UPGRADE YOUR HOMES WITH ALSTONE Q ART (ALSTONE WPC JALI)

The Ply RePoRTeR November 2018

Contents

Interview Pg.

132

Pg.

138

A Talk with

Mr. Hasmukh Patel, Mr. Manish Goel and Mr. Lalit Agarwal, directors, Abhiyan Panel India LLP,

Interview

Mr Jasmin Rankja, Mr Amit Ughareja, and Mr Pankaj Sanadiya, Directors, OVEL Laminates

Pg.

202

Loyal of Aica

Mr. Vivek Jindal, Proprietor, M/S Aggarwal Laminates, Bathinda, Punjab www.plyreporter.com

Pg.

204

Regency Club

Mustaq F Wagh, Proprietor, Plywood Centre, Akola, Maharashtra

Yogesh A Gayakwad, Yarnalkar Plywood and Glass Traders, Pandharpur (Solapur), Maharashtra

The Ply RePoRTeR November 2018

Contents

Update

Pg.

172

PHENOL SHORTAGE MADE INDUSTRIES PUT ON COMPLETE HALT

Mr. Vikas Agarwal

Mr. Mahendra Gupta

Market Mover 206

‘HEVLOCK’ plywood by Swastik Plylam to spread its wings

218

PANAAS LAMINATE launches Stylam Industries bags ‘India’s greatest their 1mm folder in New brands & leaders 2015-16’ awardDelhi 260

Sky Decor’s trip to Stylam Industriesdistributors bags ‘India’s greatest Almaty, Kazakhstan brands & leaders 2015-16’ award 264

Mr. Surindar Arora

Mr. Vishal Dokania

Mr. Amit Agarwal

Event Watch 212

Advance Laminate held greatest launching Stylam Industries bags ‘India’s meet in Lucknow andaward Faridabad brands & leaders 2015-16’ 220

Alstone becomes member of Dialogues 2018 261

Floresta organizes contractors’ Stylam Industries bags ‘India’s greatest meet at Jaipur brands & leaders 2015-16’ award 266

214

Bhutan Tuff unveils a new chapter in brand excellence 257

AMULYA MICA opens Design Studio at Bhatinda 262

Intermob & Wood Processing Machinery 2018, Turkey exhibition 208 CenturyPly exclusive dealer’s ‘Royal Club’ on trip to Athens 258 Amulya Mica opens 2nd Gallery at Ludhiana also launches 1mm new folder 265 Archidply opened 1st exclusive laminate showroom at Kota

ArchidPly display their range of www.plyreporter.com products at IIA in Assam

IPIRTI, FIELD STATION Stylam Industries bags ‘India’sKOLKATA greatest organizes IPIRTI - INDUSTRY MEET brands & leaders 2015-16’ award

269 Techinical Update

The Ply RePoRTeR november 2018

Phenol & dollar Prices are Painful yet eye oPening oPPortunity to recheck your strenth

Editorial

Pragat Dvivedi, Founder Editor

The month of October extended an opportunity to plywood industries of Yamuna Nagar that if a Rs 100 per quintal price rise in timber can’t be passed on to the market, then what will be the scenario when 200 new peeling machines and units will come up in Uttar Pradesh in 2019 once new licenses are allotted? Eventually new industries in Uttar Pradesh will be choking the timber supply to the North based largest plywood cluster thus increasing their raw material cost to unprecedented levels.

he month of October and the previous one had various odds that riddled the wood panel and decorative laminate and veneer industry. Price of each major raw material sharply escalated that led to losses, panic and posed important questions about industry’s viability. There was no match between ‘sales and cost price’ specially when taxes paid in forms of income tax, GST (buying from sellers under composite tax) and cost of other compliance are genuinely calculated. The biggest jolt was felt to those laminate producing companies, who were happily producing 0.6/0.7/0.85/0/9 mm and cheap liner sheets. The phenol & dollar debacle presented a painful yet eye opening opportunity to such companies who somewhat realized the false calculation and price structure they were living with. Despite some price rise in HPL, majority of companies are still not at ease, because they somewhere deep inside know that ‘their business model is unviable.’ October witnessed sharp rise in Phenol + Formalin + Timber and equally sharp fall in payment collection. The month of October extended an opportunity to plywood industries of Yamuna Nagar that if a Rs 100 per quintal price rise in timber can’t be passed on to the market, then what will be the scenario when 200 new peeling machines and units will come up in Uttar Pradesh in 2019 once new licenses are allotted? Eventually new industries in Uttar Pradesh will be choking the timber supply to the North based largest plywood cluster thus increasing their raw material cost to unprecedented levels. Doesn’t the upcoming manufacturers in such locations need an analysis check? Working blindly will only create more chaos. The on-going weak demand and phenol crisis is certainly an unwanted trouble, but it has offered an opportunity to recheck profitability cushion, fund strength and dealer’s behavior. It has extended a chance to find gaps with clue to choose the right price, a direction to choose a right channel partner and an urgent need to formulate right strategy for marketing and team building. In my opinion, the October crisis has offered a glimpse of the future that is filled with competition, compliance of law and cost analysis. It offered an opportunity to get a clue, whether your company can absorb, sustain and go on or come to a halt due to such jolts in business by 2020 and onwards? The companies with brand, clear terms, right pricing (that includes cost + profit + taxes + interest) and have system for strict vigil on payment collections were silently smiling. They know, they have the solid footing, good enough to grow better, 2019 onwards.

Enjoy reading The Ply Reporter

Pragat Dvivedi Founder Editor Mail to “dpragat@gmail.com”, ( M) 9310612991. www.plyreporter.com

The Ply RePoRTeR november 2018

laikndh;

Editorial

Åaps QsukWy vkSj MkWyj us c<+kbZ eqf’dysa] ysfdu vkidh {kerk ij[kus dk ekSdk Hkh fn;k

bl eghus esa ;equkuxj ds IykÃqM m|ksxksa dks ,d ckr dk irk pyk fd ;fn fVEcj dh dher 100 #i;s çfr ÇDoVy cktkj esa ikfjr ugÈ gks ldrh gS] rks ml le; D;k gksxk] tc mÙkj çns”k esa u, ykblsal vkoafVr fd, tk,axs vkSj ogka 2019 ds nkSjku 200 uÃ ihfyax e”khusa vkSj bdkb;ka vk tk,axh\ vkf[kjdkj mÙkj çns”k esa u, m|ksx mÙkj Hkkjr ds lcls cM+s IykboqM DyLVj dks ydM+h vkiwÆr dks ysdj ijs”kkfu;ka [kM+h djsaxs ftlls dPps eky dh ykxr rsth ls c<+sxhA

DVwcj o blds fiNys eghus vkbZ eqf”dyksa us oqM iSuy vkSj MsdksjsfVo ySfeusV&fofu;j m|ksx dks ekuks rksM+ dj j[k fn;kA lHkh çeq[k dPps eky dh dher rsth ls c<+h ftlls uqdlku o Hk; us m|ksx dh O;ogkfjdrk tSls dÃ egRoiw.kZ loky [kM+s dj fn,A tc vk;dj dj] th,lVh ¼dEiksftV VSDl ds rgr foØsrkvksa ls [kjhnuk½ ds :i esa pqdk, x, VSDl vkSj vU; dEIykbal dh d‚LV dh okLro esa x.kuk dh xÃ rks *lsYl vkSj d‚LV çkbl* ds chp dksÃ esy ugÈ fn[kkA mu ySfeusV cukus okyh daifu;ksa dks lcls cM+k >Vdk yxk] tks 0-6@0-7@0-85@ å-9 ,e,e vkSj lLrs ykbuj xzsM ds “khV dk mRiknu dj [kq”k gks jgs FksA QsukWy vkSj M‚yj dh dherksa us ,slh daifu;ksa dks ,d nnZukd] ysfdu vka[ksa [kksyus dk ekSdk fn;k] tks dqN gn rd Hkzfer x.kuk vkSj ykxr [kpZ ds lkFk vkxs c<+ jgs FksA ,pih,y esa dqN ewY; o`f) ds ckotwn] vfèkdka”k daifu;ka vHkh Hkh vkjke eglwl ugha dj jgha gSa] D;ksafd os dgÈ u dgha vanj rd tkurh gSa fd *mudk O;kolkf;d e‚My fVdusokyk ugÈ gSA* vDVwcj esa QsukWy] Q‚eZfyu vkSj fVEcj esa rst o`f) gqÃ vkSj isesaV dysD”ku esa oSlh gh rst fxjkoV ns[kh xÃA bl eghus esa ;equkuxj ds IykÃqM m|ksxksa dks ,d ckr dk irk pyk fd ;fn fVEcj dh dher 100 #i;s çfr ÇDoVy cktkj esa ikfjr ugÈ gks ldrh gS] rks ml le; D;k gksxk] tc mÙkj çns”k esa u, ykblsal vkoafVr fd, tk,axs vkSj ogka 2019 ds nkSjku 200 uÃ ihfyax e”khusa vkSj bdkb;ka vk tk,axh\ vkf[kjdkj mÙkj çns”k esa u, m|ksx mÙkj Hkkjr ds lcls cM+s IykboqM DyLVj dks ydM+h vkiwÆr dks ysdj ijs”kkfu;ka [kM+h djsaxs ftlls dPps eky dh ykxr rsth ls c<+sxhA D;k ,sls LFkku esa vkus okys u, fuekZrkvksa dks fo”ys’k.k djus dh vko”;drk ugÈ gS\ vaèksjs esa jgdj dke djuk dsoy ijs”kkuh gh [kM+k djsxkA vktdy py jgh detksj ekax vkSj QsukWy dk ladV fuf”pr :i ls ,d vokafNr ijs”kkuh gS] ysfdu blus equkQs ds ekSds] QaM dh rkdr vkSj Mhyj ds O;ogkj dks fQj ls tkapus dk volj çnku fd;k gSA blus lgh ewY; pquus dk ekSdk fn;k gS] ,d lgh pSuy ikVZuj pquus dh fn”kk fn[kkÃ gS] ekdsZÇVx o Vhe fcÇYMx ds fy, rRdky lgh j.kuhfr rS;kj djus dh vko”;drk eglql djkbZ gSA esjh jk; esa] vDVwcj ds ladV us Hkfo’; dh ,d >yd is”k dh gS ftlesa çfrLièkkZ] fu;e&dkuwu dk vuqikyu vkSj ykxr [kpZ vkdyu ds fy, lgh ekSdk gSA blus O;kikj esa 2020 rd vkSj vkxs Hkh bl rjg ds >Vds ds dkj.k dks lgu djus] cuk, j[kus vkSj vkxs c<+us ;k jksdus ds fy, ,d ladsr çkIr djus dk volj çnku fd;k gSA tks daifu;ka czkaM] Li’V “krks±] lgh ewY; fuèkkZj.k okyh daifu;ka ¼ftlesa ykxr] ykHk] dj vkSj C;kt “kkfey gS½] lkFk gh isesaV dysD”ku ij iwjh lrdZrk o flLVe ls dke dj jgs Fks] os vkt csgrj fLFkfr esa gSaA os tkurs gSa] fd muds ikl Bksl vkèkkj gS] tks 2019 ds ckn Hkh csgrj rjhds ls c<+us ds fy, i;kZIr gSA

izxr f}osnh Mail to “dpragat@gmail.com”, (M) 9310612991

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The Ply RePoRTeR November 2018

South BaSed Panel InduStry learnS from the PaSt

apni baat

Rajiv Parashar, Editor

The other cluster Kennore produces better quality plywood and doors hence their pricing are near to branded products. Perumbavoor was in limelight during 20102014 for economical grade plywood when it was so low priced that it penetrated up to North and even eastern regions. With rise in availability of cheaper timber, North India gained acceptance again. In near future, the table seems to be turning towards south as industries in south have also began to access better timber availability.

n South India, nearly thousand of Small, Mid and Big sized manufacturing factories exist which includes ply, doors and even boards. Half of the factories are in Perumbavoor and its contiguous areas which are popularly known for producing economical grade products. The other cluster Kennore produces better quality plywood and doors hence their pricing are near to branded products. Perumbavoor was in limelight during 2010-2014 for economical grade plywood when it was so low priced that it penetrated up to North and even eastern regions. With rise in availability of cheaper timber, North India gained acceptance again. In near future, the table seems to be turning towards south as industries in south have also began to access better timber availability. The Kerala based industries also learned some lessons during this period and gradually understood that they would sustain on the basis of right product with quality. The GST reform is also giving much learning hence motivating them to reach to a level playing field so it is visible that after floods, Kerala is going to adopt organized working model with focus on film face and other products as well to grow further. Many branded companies are successfully sourcing good quality economical materials from here, and there is a greater confidence among manufacturers to offer quality range. Many Perumbavoor based units are commissioning modern machineries, making better products and more concerned about adequate utilization of raw materials and assuring consistent timber supply. There are reports, that there is a growing trend of plantation of Melia-Dubia and Eucaly in southern India states targeting wood panel industry. Kerala based plywood industries are looking towards manufacturing of rubber based Shuttering grade film faced plywood, truck flooring, Packaging grade plywood because rubber has suitable density for making quality grade construction, transportation and industrial grade plywood products. The new found energy and direction can be a new Era for Kerala Plywood Industry in coming future. This November issue of year 2018, has featured report on recent “Hike in prices of phenol, that has disrupted entire Laminate & Ply industry” for a month. There are various ground-based reports generated from team Ply Reporter in news section, which you find every month in Ply Reporter only. The interview with the owners of new entrant in Decorative Veneers manufacturing brand ‘ABHIYAN REGENCY’ and in Laminates ‘OVEL LAMINATES’ reflect their vision and plan. Besides, there is coverage related to happenings in wood panel and decorative industry in this issue. Shubh Deepawali!

Rajiv Parashar (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)

www.plyreporter.com

The Ply RePoRTeR November 2018

viuh ckr

apni baat

nf{k.k Hkkjr fLFkr oqM iSuy m|ksx ys jgk vrhr ls lcd

dsjy esa fLFkr nwljk DyLVj dUuwj esa fLFkr gS tgka csgrj xq.koÙkkiw.kZ IykboqM vkSj Mksj dk mRiknu fd;k tkrk gS blfy, mudk ewY; czkaMsM mRiknksa ds djhc gSA is#acowj 2010&2014 ds nkSjku bdksukWfedy xzsM IykboqM ds fy, pfpZr jgk] urhtru ;gka cuus okyh IykbZ dh igqap mÙkj vkSj ;gka rd dh iwohZ {ks=ksa ds cktkj rd gks x;kA gkykafd lLrs fVEcj dh miyC/krk esa o`f) ds pyrs mÙkj Hkkjr us bdkWuksfedy xzsM dk rxek muls Nhu fy;kA gkykafd fudV Hkfo’; esa] ;g #>ku fQj ls nf{k.k Hkkjr dh rjQ eqM+us okyh gS D;ksafd nf{k.k esa Hkh fVEcj dh csgrj miyC/krk “kq: gks xbZ gSA

f{k.k Hkkjr esa] yxHkx ,d gtkj NksVs] e/;e vkSj cM+s vkdkj ds eSU;wQSDpfjax dkj[kkus ekStwn gSa ftuesa IykbZ] Mksj vkSj ;gka rd dh cksMZ Hkh cuk;s tkrs gSaA blesa ls rdjhcu vk/kh QSDVjh is#acowj vkSj blds vkl ikl ds {ks=ksa esa gSa tks bdksu‚fedy xzsM ds mRikn cukus fy, tkus tkrs gSA dsjy esa nwljk DyLVj dUuwj esa fLFkr gS tgka csgrj xq.koÙkkiw.kZ IykboqM vkSj Mksj dk mRiknu fd;k tkrk gS blfy, mudk ewY; czkaMsM mRiknksa ds djhc gSA is#acowj 2010&2014 ds nkSjku bdksu‚fedy xzsM IykboqM ds fy, pfpZr jgk] urhtru ;gka cuus okyh IykbZ dh igqap mÙkj vkSj ;gka rd dh iwohZ {ks=ksa ds cktkj rd gks x;kA gkykafd lLrs fVEcj dh miyC/krk esa o`f) ds pyrs mÙkj Hkkjr us bdkWuksfedy xzsM dk rxek muls Nhu fy;kA gkykafd fudV Hkfo’; esa] ;g #>ku fQj ls nf{k.k Hkkjr dh rjQ eqM+us okyh gS D;ksafd nf{k.k esa Hkh fVEcj dh csgrj miyC/krk “kq: gks xbZ gSA dsjy fLFkr IykboqM m|fe;ksa us bl vof/k ds nkSjku dqN lcd Hkh lh[ks vkSj /khjs&/khjs le> x, fd os cktkj esa yacs le; rd rHkh fVds jg ldrs gS tc os xq.koÙkk ds lkFk lgh mRikn cuk,axsA th,lVh ls Hkh os cgqr dqN lh[k jgs gS ftlus mUgsa ,d ,d leku volj rd igqapus ds fy, çsfjr fd;k] blfy, ,slk yxrk gS fd ck<+ ds ckn] dsjy fQYe Qsl IykbZ vkSj vU; mRiknksa ij /;ku dsafær djus ds lkFk&lkFk vkxs c<+us ds fy, vkxZukbt odZ e‚My dks viuk jgk gSA dbZ czkaMsM daifu;ka ;gka ls vPNh xq.koÙkk okys bdksuksfedy xzsM IykbZ dh lQyrkiwoZd lksflaZx dj jgh gSa] vkSj fuekZrkvksa dks xq.koÙkkiw.kZ mRikn cukus dks ysdj vkRefo”okl c<+k gSA dbZ is#acowj fLFkr bdkb;ka vk/kqfud e”khujh yxkbZ gS@yxk jgh gSa] csgrj mRikn cukrh gSa lkFk gh dPps eky ds i;kZIr mi;ksx vkSj fVEcj dh yxkrkj vkiwfrZ lqfuf”pr djus ds fy, vf/kd ç;kljr gSaA ,slh [kcjsa gSa fd oqM iSuy m|ksx dks /;ku esa j[kdj nf{k.kh Hkkjr esa esfy;k&nqfc;k vkSj ;wdkyh dk IykaVs”ku dh ço`fÙk c<+h gSA dsjy fLFkr IykboqM m|ksx jcM+ oqM ij vk/kkfjr “kVfjax xzsM fQYe Qsl IykbZ] Vªd ¶yksfjax] iSdsftax xzsM IykbZ cukus dk Hkjiwj ç;kl dj jgs gSa D;ksafd jcj fVEcj] vPNh DokfyVh ds daLVªD”ku] ifjogu vkSj vkS|ksfxd xzsM IykboqM tSls mRiknksa ds fy, mi;qä MsaflVh iznku djrk gSA ubZ ÅtkZ vkSj fn”kk feyus ls vkus okyk le; dsjy IykboqM m|ksx ds fy, ,d u;k ;qx lkfcr gks ldrk gSA o’kZ 2018 ds bl uoacj vad esa gky gh esa ^^QsukWy dh dherksa esa c<+ksrjh] ftlus ,d eghus ls iwjs ySfeusV vkSj IykbZ m|ksx dks ijs”kku dj j[kk gS^^ ij [kkl fjiksVZ izLrqr gSA Vhe IykbZ fjiksVZj }kjk fn, x, fofHkUu cktkj] izksMDV] daifu;ksa dh xzkÅaM fjiksVZ gSa] ftUgsa vki dsoy gj eghus flQZ IykbZ fjiksVZj esa gh ikrs gSaA MsdksjsfVo fofu;j eSU;wQSDpfjax czkaM ^vfHk;ku fjtsalh^ vkSj MsdksjsfVo ySfeusV~l esa ^vksosy ySfeusV~l^ tSls czkaM ds u, Iys;lZ ls lk{kkRdkj izLrqr gS] ftlesa mUgksaus viuk –f’Vdks.k vkSj ;kstukvksa ij ppkZ dh gSA blds vykok] bl vad esa oqM iSuy vkSj MsdksjsfVo m|ksx esa vU; ?kVukvksa ls lacaf/kr reke lkjh dojst gSA vki lHkh dks “kqHk nhikoyh!

jktho ikjk’kj (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)

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THE Ply REPoRTER november 2018

Laminate manufacturing pLants hit, hpL production faLLs 50%

NEWS WATCH

ndia’s High-Pressure Laminates Industry has once again succumbed to raw material uncertainty leading to plants closure for week and few extending to two weeks. The decorative laminate industries have been going through tough phase due to steep surge in prices of raw materials and dollar combined impact. After base paper, phenol along with Methanol and Melamine impacted the manufacturing across the country. The phenol prices soared beyond 30% within a fortnight that forced the factories to stop plants as pre-booked orders of laminates on old selling prices were far lesser than viability range. The supply shortage and prevailing circumstances compelled majority of units to either reduce the production or stop the plant. On one side phenol scarcity choked the process flow, the other chemical Methanol and Melamine that are vital for HPL manufacturing prices surged by 15 % in the same period. The Ply Reporter correspondent from Gujarat reported that the producer had cut production by 60-70 percent, and most of the units are running one shift in 4 to 5 days in a week. Since the people of Gujarat observe a long holiday spell during Deepawali, hence the production is expected to be very slower till mid of November supported with the hope of easing of phenol prices. The North India based HPL units also reported to have reduced running time by 50 percent in October. The worst hit are plants that have been heavily producing liner grade laminates. According to reports cheap laminates and liner manufacturing is simply not viable hence many companies are reportedly waiting for the acceptance of increased laminate prices and easing of chemicals and other raw materials supplies. According to recent market reports, the liner grade laminates prices have witnessed a rise of Rs 30 per sheet during October last week.

ySfeusV mRiknu esa 50 Qhlnh dh fxjkoV jr ds gkbZ&çs”kj ySfeusVl ~ m|ksx esa ,d ckj fQj dPps eky dh vfuf”prrk ds pyrs dbZ IykaV dks lIrkg ds fy, can dj fn;k x;k vkSj dqN rks nks lIrkg rd can jgsA dPps eky vkSj M‚yj dh dherksa esa rst o`f) ds pyrs ds Msdksjfs Vo ySfeusV m|ksx dfBu nkSj ls xqtj jgk gSA csl isij ds ckn esFku‚y vkSj esyekbu ds lkFk QsukWy dh dherksa esa rst o`f) us mRiknu dks iwjs Hkkjr esa çHkkfor fd;k gSA fiNys ,d i[kokM+s ds Hkhrj QsukWy dh dherksa esa 30 Qhlnh ls vf/kd dh o`f) gqbZ Fkh] ftlus ySfeusV m|ksx dks rqjra mRiknu ?kVkus ;k can djus ij etcwj dj fn;k D;ksfa d iqjkus jsV ij cqd fd, x, vkMZj orZeku laHkkfor ykxr nj ls cgqr de FkkA vkiwfrZ dh deh vkSj ekStnw k ifjfLFkfr;ksa esa vf/kdka”k bdkb;ksa dks mRiknu dks de djus ;k ;wfuV dks can ds fy, etcwj fd;kA ,d rjQ QsukWy] çkslsl ¶yks dks cqjh rjg çHkkfor fd;k rks nwljh rjQ vU; dsfedy esFku‚y vkSj esyekbu] tks ,pih,y eSU;wQSDpfjax ds fy, cgqr t:jh gS] dh dhersa bl vof/k esa 15 Qhlnh c<+hA xqtjkr ds IykbZ fjiksVZj laoknnkrk us crk;k fd fuekZrkvks us mRiknu esa 60 ls 70 çfr”kr dVkSrh dh gS] vkSj vf/kdka”k bdkb;ka ,d lIrkg esa 4 ls 5 fnuksa esa ,d gh f”k¶V py dj jgh gSaA pwfd xqtjkr esa fnokyh esa yach Nqêh gksrh gS] blfy, ;gka mRiknu uoacj ds nwljs lIrkg rd /khek gh jgus dh vk”kadk gSA mÙkj Hkkjr fLFkr ,pih,y bdkb;ksa us vDVwcj eghus esa 50 çfr”kr rd mRiknu esa dVkSrh dh lwpuk nh FkhA lcls T;knk oSls IykaV çHkkfor gq, tks Hkkjh ek=k esa ykbuj xzsM ySfeusV dk mRiknu dj jgs FksA fjiksVaZ ds vuqlkj lLrs ySfeusV~l vkSj ykbuj dh eSU;wQSDpfjax O;ogk;Z ugha gS blfy, dbZ daifu;ka c<+rh gqbZ dherksa dh Loh—fr vkSj dsfedy rFkk vU; dPps eky dh vkiwfrZ vklku gksus dh çrh{kk dj jgh gSaA gky ds cktkj fjiksVaZ ds eqrkfcd] ykbuj xzsM ySfeusV~l dh dherksa esa vDVwcj ds fiNys g¶rs ds nkSjku 30 #i;s çfr “khV c<+h gSA

interview

the Ply rePorter november 2018

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ABHIYAN REGENCY DECoRAtIvE vENEER CommIts to offER tHE lARGEst INNovAtIvE RANGE Brand ‘ABHIYAN REGENCY’, a joint venture of Brand Abhiyan and Regency, is ready to launch in Decorative Veneer trade with a vision to offer quality products at reasonable price and take this product to the unexplored territory and to untouched dealers. The brand is manufactured at Ahmedabad based Abhiyan Panel India LLP, owned by much experienced Trio Mr. Hasmukh Patel, Mr. Manish Goel and Mr. Lalit Agarwal. The Ply Reporter talked to all three promoters together - who are seasoned players in wood panel industry, about their company infrastructure, products and market strategy. www.plyreporter.com

The Ply RePoRTeR november 2018

Ahmedabad from anywhere in the country is very easy. Also with a fully functional airport, Ahmedabad can be reached easily from all the major cities of India. Also our close proximity to Kandla Port makes us very easy to import good quality veneers from anywhere across the world. What are the important factors on quality that is different from others in this segment? Decorative Veneer is wood in its best form and hence, our focus has always been on making good quality products. The factors which differentiate us from others are as follows: a) Use only Gurjan Base Ply b) Thickness of Veneer/Flitchers 0.6mm c) Add Surface Agent

inTeRview

d) Range of species above 250

133 Mr. Manish Patel

Q & A with Mr MAnish PAtel You have been in manufacturing in Yamuna Nagar and now since last 5 years itâ&#x20AC;&#x2122;s Ahmedabad. What is the basic difference in both the places?

Mr. Hasmukh Patel

Q & A with Mr hAsMukh PAtel You have huge experience in plywood industry! Now you have entered into Decorative Veneers segment. What kind of infrastructure do you have for manufacturing? We have state-of-the-art infrastructure, spread over an area of 8.75 acres supported with in-house testing laboratory and with all modern, highly advanced machineries required to manufacture quality veneers. Do you see any location advantage of your plant? Yes, definitely! Owing to the fact that we are located at the geographical centre of India, accessibility to

Our units in Yamuna Nagar and Ahmedabad cater to different market segments and use different kinds of raw materials. Our Yamuna Nagar unit is concentrated on mass production of plywood and block boards and uses domestic plantation timber which is easily available in North India. The main targeted customers for Yamuna Nagar are the economy and medium segment customers. Our Ahmedabad unit focuses on valueadded and premium products like decorative veneers, Gurjan based plywood, pine wood based flush doors and block boards, the raw materials of which are mostly import based. What kind of product range and species are you producing with? In addition to regularly available species, our focus www.plyreporter.com

IntervIew

the Ply rePorter November 2018

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â&#x20AC;&#x2DC;Our distributOrs must be exclusive with Ovel laminatesâ&#x20AC;&#x2122; - says Mr. Jasmin Rankja, Director, Ovel Laminates

Morbi, Gujarat based Ovel Laminates is a new entrant in laminates manufacturing. They have introduced their 1 mm range targeting only high end premium grade customers. They have vision to stay among top 5 laminates brands, and look for distributors in particular cities and states, which are exclusive with their brand. They believe that sole brand distributors in particular area, can do justice with brand. Their maiden catalogue is very much impressive to cater retail demand and they successfully have appointed a dozen of distributors in southern and western market. A talk with Directors of Ovel Laminates Mr Jasmin Rankja, Mr. Amit Ughareja and Mr. Pankaj Sanadiya. www.plyreporter.com

the Ply rePorter november 2018

We have been largely involved in creative designing field like catalogue designing, printing etc. We are also into Ceramic manufacturing. Since both the fields have similar tests and we are already associated with creative works, secondly the knowledge in this field, its market i.e. the selection of range and the presentation of the products to the targeted customers, hence we attracted to venture into laminate industry. What are the basics of product selection and its presentation? Our maximum collection is from Europe and some parts from China also by visiting there. In these countries we can find range from across the world. If we select from there, it is very rare that can be available in the domestic market. We are acquainted of that concept and the way we move ahead. So, we are well aware to above 50% of the markets and the probable competition in laminate industry before venturing into it. We go with the brands, we adopted their activity and working style. We adopted the same with extra care and innovation. You came into the market with the vision to go with high end segments, what is the objective behind it?

We have plant capacity of 1 lakh sheets per month and it has expansion opportunity for three presses so we can achieve 3 lakh sheets production capacity in future. This is our 1mm target, initially we are also making liner but that is based on service requirement. Despite, we have launched only 1mm single folder, another folder will also be for 1mm.

If you see our history, we have been in printing industry for over 12 years. In that industry also we are with the same concept to cater the high end segment with quality offerings. So we like to bring in something innovative and good quality. In Morbi, Gujarat we are the first company who is playing with the high price tag right from the beginning. In my opinion our folder’s review is also very good. If you ask others, they will also say the same. We have created an image and with that we are moving ahead. What are the exclusivities of folder and range offered by Ovel Laminate? Despite being higher price range our products are going good in this slowdown phase. We are making anti-finger laminate in single core which give us better quality with greater finish. For example in furniture making it does not display core and appears like corian (solid Surface) while without core laminate it looks ugly due to display of black edge. Today’s trend is white with wood colour/texture. In white furniture the core laminate has greater advantage. Besides, we have used ZERO FINISH PLATE which is new in the market and gives a natural feel, and also used two synchronised plates which is sync with full filled (8 ft) which facilitate us to get complete wooden finish in single sheet. It also facilitates to bypass the repetition in wooden finish textured laminates. It has another advantage in looks and feels which appears like veneer. In this way our concept is getting accepted in the market and our offerings are getting space as well, because there are two products veneers and Solid surface, which is consider as premium to laminates in surface décor products, and we are giving similar solution of both products. What are other benefits in your folder? First of all selection is totally European based and plates are also imported from Europe, so our direct comparison is with brands giving different feel from the mid and lower segment. We do not need to enforce much for product promotion because the much better understanding people like architects and interior designers are well accepting our offerings. Our products are not for lower or middle segment customers, but we are for high end premium segment. Till date our sale are good. Let see how the market change accordingly we will change our strategy. Are you going on right track as till date four months have passed after launching your folder? Yes, the folder’s response is very good. We are making efforts for that as we go deep into study for selection and also take views from distributors regarding its acceptability before coming to the market. We have six centres in www.plyreporter.com

IntervIew

Before entering into laminate manufacturing what was your forte and why did you venture into it?

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The Ply RePoRTeR november 2018

PHENOL SHORTAGE MADE INDUSTRIES PUT ON COMPLETE HALT

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henol, also known as carbolic acid, is a white crystalline solid, which has been historically produced through the oxidation of methyl-ethylbenzene, commonly called cymene, which is made from benzene. Starting with benzene and propane, the whole process includes three steps, with the only other major product being 2-propanone or acetone. Derivatives of phenol include phenol-resins, Bisphenol-A (BPA), Caprolactam, adipic acid.

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Acetone, also sometimes known as 2-propanone or dimethyl ketone is widely used as a chemical intermediate in the production of other chemicals. Acetone is primarily used in the production of commercial products such as acrylic plastics, which are used for glazing, signs, lighting fixtures and displays. Acetone is also used in conjunction with phenol in the production of BPA. A year back, the Ply Reporter assessed a presentation made by Gujarat Government during Vibrant Gujrat program that focused on Indian phenol-acetone market. It mentioned that â&#x20AC;&#x2DC;the demand-supply gap in Indian phenol and acetone market is huge. The phenol is almost short by a supply gap of 238 Kilo Ton Per annum where as acetone supply had a gap of 202 KTPA in 2016. The lack of plants in India extends this opportunity to upcoming Chinese manufacturers who are targeting India market to sell their recently increased capacity. The presentation suggested that â&#x20AC;&#x2DC;Demand for phenol and acetone is estimated to reach 411KTPA and 362 KTPA respectively by 2020 thus offering huge potential for local manufacturers to set up manufacturing facilities within the country. Experts suggested that Indian phenol market is expected to reach Rs 30 billion by 2020 from just Rs 17 billion in 2012. Indian acetone market is expected to reach INR19 billion in 2020 from INR9 billion in 2012, growing at a CAGR of 10%. (It may have grown further than predicated says experts) It is noted that, SI group and HOCL are the only manufacturers of phenol and acetone in India, with a third new player DPL entering the segment. The growth in demand for phenol in the country is very bright as there is significant rise in Indian water-based adhesive market Phenol and acetone intermediates used as water-based adhesives in paints. Since the Government www.plyreporter.com

is restricting the use of Volatile Organic Compounds (VOCs), solvent-based coatings are being replaced by water based coatings. As a result, there is immense scope for phenol and acetone manufacturers to set up a plant in India in order to reduce import dependency in the paint industry. Phenol and acetone are key raw materials for manufacturing herbicides and pesticides for crop protection and yield improvement. Bisphenol-A (BPA) is the biggest market for phenol and acetone. Demand for bisphenol-A is driven by growth in electronics industry in India, which is anticipated to reach US$400 billion in 2022 from US$69.6 billion in 2012, growing at a CAGR of 24.4%. India is currently import-dependent country for phenol. The country is said to be importing around 2.5 lakh tonne of phenol till last year data suggests. In India, there are two phenol manufacturing facilities are operational one each at Mumbai and Kochi. Twice a year, Phenol witness sudden shortage or supply crunch that leaves a heavy impact on annual balance sheets of the companies operating in decorative laminate, plywood and other composite panels. Every time, a sharp rise in prices of phenol creates panic situation and manufacturers feel helpless and even blackmailed.

the ply RepoRteR November 2018

In Panel Industry, many believe it is done intentionally to make good earnings supported by joint pooling in case of Phenol and formalin. The laminate industry and densified film face plywood industry were the worst hit with the sudden phenol surge because not only factories were shut but many disputes for material emerged. The old and pending order in ply and laminate, on the contrary almost 30 percent rise in a week thus rise of 7 to 8% in cost became a reason for many feud and disputes. India import around 80% of the phenol & acetone it consumes. Expert comment that Indian local phenol

The advt., expenses and duties determine product flow from US, Taiwan, China, South Africa, South Korea Thailand, Singapore etc. There has been significant rise in Phenol production in China that has an impact on prices in India. There are capacities now in Beijing, Shanghai and in Zhejiang, Guangdong etc in China which are readily supplying to Asian markets including India and if booking are done by importers, the sudden rise at such high levels can’t be expected commented a phenol bulk purchaser to the Ply Reporter correspondent. The wood panel industry and market believes that once Deepak Phenolics Ltd. Plant functions in full swing, such situations will be avoided because the wide gap between India’s demand and supply in Phenol will improve. It is noted that Deepak Phenolics Ltd is a wholly-owned subsidiary of Deepak Nitrite Ltd and is expected to begin its commercial production at its Mega-Plant for Phenol & Acetone. The DPL plant is of 200,000 MTPA facilities, aligned to ‘Make in India’ initiative of Government of India. The plant also has capacity to manufacture 120,000 MT per annum of its co-product Acetone. This is supported by capacity to manufacture 260,000 MT of Cumene for captive consumption. The Chemicals major Deepak Nitrite has set an ambitious target to achieve $1 billion turnover in the next three to four years, with its upcoming Rs 1,400-crore phenol-acetone facility at Petroleum, Chemicals and Petrochemicals Investment Region (PCPIR) in Dahej, Gujarat. Deepak Nitrate ltd manufactures bulk chemicals and commodities along with specialty chemicals

www.plyreporter.com

update

The wood panel industry and market believes that once Deepak Phenolics Ltd. Plant functions in full swing, such situations will be avoided because the wide gap between India’s demand and supply in Phenol will improve. It is noted that Deepak Phenolics Ltd is a wholly-owned subsidiary of Deepak Nitrite Ltd and is expected to begin its commercial production at its MegaPlant for Phenol & Acetone. The DPL plant is of 200,000 MTPA facilities, aligned to ‘Make in India’ initiative of Government of India. The plant also has capacity to manufacture 120,000 MT per annum of its co-product Acetone. This is supported by capacity to manufacture 260,000 MT of Cumene for captive consumption.

prices tend to follow international trends and china prices too. The domestic benchmark price is usually derived on the basis of Kandla port where more than 90% of phenol imports are discharged. Usually prices are based on CIF + Basic Customs Duty + Costs that totals to Imported phenol price trend.

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R.N.I DEL BIL 2000/02574 Posted Regd No. DL(S)01/3391/2017-19 Licensed to Post without Pre-payment U(S)-15/2017-19