The Ply RePoRTeR OctOber 2017
VoL.17 ISSUE 10 october 2017
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TOTAL NUmBER Of PAGES - 290 www.plyreporter.com
Contents Regular Coloumn 20-22 Editorial
24-26 Apni Baat
276 Fair News
275 Advertiser’s Index
News Watch 28 I New MoEF Guidelines; Wood Pasting, MDF & Board Industries now free from license
oqM isfLVax] ,eMh,Q vkSj cksMZ baMLVªht vc ykblsal dh t:jrksa ls eqä
32 I UP set to begin process for New Wood based Industries
;wih ydM+h vk/kkfjr u, m|ksxksa ds fy, çfØ;k “kq: djus dks rS;kj
36 I Gabon: Good volumes of Face Veneer starts coming
xSckWu & Qsl fofu;j dh vPNh ek=k vkuh “kq:
38 I Growing HPL capacity & Competition pull down European Décor paper demand
,pih,y dh c<+rh {kerk vkSj çfrLi/kkZ us ;wjksih; Msdksj isij dh ekax dks de fd;k
42 I High GST pinch MDF demand, Discounts on rise, margin shrinks
th,lVh ls ,eMh,Q dh ekax izHkkfor] fMLdkmaV esa btkQs ls ekftZu ?kVk
44 I 0.72 mm Laminate Folders are eating in to 0.8 markets
0-72 ,e,e ysfeusV~ QksYMj] 0-8 ,e,e dk ys jgk gS fgLlk
46 I PVC Decorative sheets are slowly catching up with Kitchen makers
fdpu esdlZ esa ekax c<+us ls ihohlh ySfeusV dh xzksFk
48 I Logs & Sawn timber import down significantly in last 1 year
ykWXl vkSj lkWu fVEcj dk vk;kr ,d lky esa fxjk
50 I Particle board imports dropped by nearly 100 cr in just five years
ikfVZdy cksMZ dk vk;kr fiNys ‡ lky esa ƒåå djksM+ : rd fxjk
52 I Government initiates to improve plantation timber
IykuVs”ku fVEcj esa lq/ kkj ds fy, ljdkj dh igy
54 I MDF import dip in FY 17
,eMh,Q vk;kr foÙk o’kZ 16&17 esa ?kVk
58 I Ten more villages for long rotation tree plant in Tuticorin
60 I Chinese SciSky orders for a PB plant from Siempelkamp
72 I Prestige Interio adds Supermatt finish in their premium OpuLux
74 I Floorxtra: Alstone introduces India’s 1st WPC Flooring with UT
78 I Amulya Mica bestowed with ‘Rising Star Brand’
82 I Black Cobra ‘Impressions’ is a hit in PVC laminate segment
120 I AICA unveils stain and chemical resistance laminates
178 I Star Mica expand production capacity, launches 1 mm lam
78 I FINSA launches COMPACMEL a wood HDF laminated board
80 I Century ties up with Chinese Door company, produces doors
116 I AICA brings its latest innovation in Ultra shield+ exterior HPL
116 I Trikalp ventures into laminate production
The Ply RePoRTeR OctOber 2017
Contents 148-156
One 2 One
We have targeted to sell 20 lakh laminate sheets/month by fy 2020-21 Mr. Surinder Arora, MD, Virgo Industries Ltd
170-176
158-160
Interview
AIROLAM IPO; Creates hope for organised small players who have will power and wish to generate capitalâ&#x20AC;&#x2122;
Mr.Praveen Patel, MD, Airolam Ltd
Interview
Mr. Ram Prakash Goel, Director, GMG Plywood Pvt Ltd, Yamunanagar, Haryana
202-203
Contents
Mr. Shyamlal Garg, Director, GMG Plywood Pvt Ltd, Yamunanagar, Haryana
Duro Elites
204-205
Mr. Manoj Ganodia, Balaji Enterprises, Varanasi
Mr Sunil Gpyal, Ms Kwality Hardware Agencies, Dehradun
Mr. Kallol Das, ABC Plywood Centre www.plyreporter.com
Loyal of Aica
The Ply RePoRTeR OctOber 2017
Contents
Contents Pg.
COVER STORY
232
Why a RETAILER must sell
Decorative wooD veNeerS?
Mr Ashok Chheda, Space One Veneer, Mumbai
Mr. Varun Raheja, Modern Plywood, Noida
Mr. Anand Heda, HEDA PLYWOOD, BELAGAUM
Mr. Jeetu Ajbani, Deluxe Veneer, Mumbai
Event Watch 206
Bansal Experience Centregreatest in Delhi, Stylam Interio Industries bags ‘India’s offer all&interior one roof brands leaderssolutions 2015-16’under award 262
‘Official Branding Partner’ of India-Srilanka Cricket Series, Virgo cheers the success www.plyreporter.com
210
Stellar conferred upon ‘Times Business Award’ 3rd times in a row 266
SRG Ply architects trip to Tashkent
260
AMULYA MICA launches 1mm Catalogue at Dealers & Distributors Meet in Chandigarh 259 IPIRTI’s 54th AGM held in New Delhi 268 Alstone gives presentation on WPC at CPWD and carpenters meet in Kerala 269 AICA’ organises Carpenter’s Meet at Puttur in Karnataka 270 Floresta organises contractors meet in Delhi and Haridwar
The Ply RePoRTeR october 2017
A period of
hope & despair !
Editorial
Pragat Dvivedi, Founder Editor
20
The recent changes in policy regarding freeing up wood panel industry form licensing are a favourable step. The changes allow establishment of new wood based industries in the country (except North East, UT). The new guidelines make a strong possibility for opening of MDF, Particle Board, Plywood pasting, Flush Doors and other wood based furniture units in many deserving states. UP, Haryana, North Bengal, South India etc could be the key places for this. This is going to improve plantation and give big boost to wood based industries.
T
he plywood laminate and timber markets are still struggling even after 2 months of GST implementation. ‘Sales are weak, payments are not coming and uncertainty looms everywhere, be it for a manufacturer or a dealer’.
The sales in plywood have seen a massive drop of around 35-40 percent from its levels recorded in Feb-March 17. Timber suppliers are not much happy either. Touble faced by small retailers and traders and their complaints to the new GST law is genuine because it is giving them sleepless nights. Particle Board and MDF sales are at average level but that too is based on discounting support. The sales in decorative laminates are down by 20-25 percent. You may come across few people who claim, they are not that affected which is mainly due to addition of new stockist in every region and the sales are largely primary. The only bright spot we can see is the good demand for Film Face Ply, mid segment brand’s plywood ply and HPL. There are hopes that Government will bring some relief by easing up GST norms but the sentiments at present are negative, the hope for revival is equally bullish. The recent changes in policy regarding freeing up wood panel industry form licensing are a favourable step. The changes allow establishment of new wood based industries in the country (except North East, UT). The new guidelines make a strong possibility for opening of MDF, Particle Board, Plywood pasting, Flush Doors and other wood based furniture units in many deserving states. UP, Haryana, North Bengal, South India etc could be the key places for this. This is going to improve plantation and give big boost to wood based industries. Many industrialists fear about more competition because the installed capacity is already way high as compared to current demand scenario. However, it is equally true that farmers are not planting trees with the enthusiasm they should have done. The future is going towards ‘survival of the efficient, smartest and visionary entrepreneurs’ in this segment for sure. The move is undoubtedly the needed step to boost confidence of for better price and to create a sustainable “timber supply vs industrial demand” equilibrium. While travelling to different markets, I often ask and research, ‘Are businesses/ enterprises doing what they must do? Factory owners are supposed to adopt and charge taxes from the market. Are they doing? Enormous efforts are required for skill development, creating awareness and motivation in each enterprise within the ecosystem. Are they building up? And do retailers & distributors understand the situation of manufacturers? Or, are we all running our fingers in calculators to add up more wealth? Briefly, I can conclude by saying, “Wood Panel Industry needs to do a lot, a lot!” Those who are doing it today, shall be the ‘best profit making businesses of tomorrow’ Shubh Deepawali!
Pragat Dvivedi Founder Editor www.plyreporter.com
Mail to “dpragat@gmail.com”, ( M) 9310612991.
The Ply RePoRTeR october 2017
laikndh;
Editorial
vk’kk o fujk’kk dk dky!
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gky gh esa ou o i;kZoj.k ea=ky; us oqM iSuy baMLVªh ds fy, eqDr ykblsfa lax dh uhfr ykdj ,d ldkjkRed igy fd;k gSA bl cnyko ds rgr ukFkZ&bZLV o mrjk[kaM dks NksMd+ j] fdlh jkT; esa ubZ oqM csLM m|ksx yxkus dh vuqefr nh xbZ gSA u, vkns”k ds rgr] ,eMh,Q] ikfVZdy cksM]Z IykboqM isfLVax] Qyl MkslZ vkSj oqM vk/ kkfjr QuhZpj ;wfuV yxkus dh laHkkouk etcwr gks xbZ gSA ;wih] gfj;k.kk] UkkFkZ caxky] lkmFk bafM;k bldk eq[; dsUnz gks ldrk gSA blls IykaV”s ku esa Hkh btkQk gksxk] vkSj oqM vk/kkfjr m|ksx dks Hkh ykHk igqpa xs kA
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,lVh ykxw gksus ds 2 eghus ckn Hkh IykboqM] YksfeusV vkSj fVEcj dk cktkj la?k’kZ dj jgk gSA lsy ds vkadM+sa detksj gSa] isesaV dh vkod /kheh gS vkSj lHkh txgkas ij pkgs mRiknd gks ;k Mhyj] ,d vfuf”prrk dk ekgkSy cuk gqvk gSA vxj Qjojh&ekpZ 2017 dks vk/kkj ekusa rks IykboqM dh lsy esa 35 ls 40 Qhlnh dh fxjkoV fn[krh gSA fVEcj ds lIyk;lZ [kq”k ugha gSa] ogha fjVsylZ vkSj dkjksckjh Hkh th,lVh ds u, fu;eksa ls ijs”kku gS] D;ksafd phtsa ljy ugha gksus ls ekuksa mudh jkr dh uhan mM+h gqbZ gSA ikfVZdy cksMZ vkSj ,eMh,Q dh lsy lkekU; Lrj ij gh gS] oks Hkh fMLdkmaV dh enn lsA MsdksjsfVo ysfeusV dh lsy esa Hkh 20 ls 25 Qhlnh dh fxjkoV gSA dqN yksx ;s dgrs gS fd mudh lsy ij dksbZ izHkko ugha gS] D;ksafd mu daifu;kas us lHkh {ks= esa u, LVkWfdLV dh laHkkoukvksa dks ryk”kk gS] vkSj mudh lsy eq[;r% izkbejh gSA dqN izksMDV dVsxjh dh lsy csgrj gS] tSls fQYe Qsl IykbZ] feM lsxesaV ds IykboqM czkaM vkSj ysfeusVA ;s mEehn dh tk jgh gS fd ljdkj] th,lVh fu;eksa esa lq/kkj ykdj] dqN jkgr ns ldrh gS] ysfdu cktkj dk lsaVhesaV dkQh fuxsfVo gS] gkykafd lq/kkj dh mEehn dkQh izcy fn[krh gSA gky gh esa ou o i;kZoj.k ea=ky; us oqM iSuy baMLVªh ds fy, eqDr ykblsfa lax dh uhfr ykdj ,d ldkjkRed igy fd;k gSA bl cnyko ds rgr ukFkZ&bZLV o mrjk[kaM dks NksMd + j] fdlh jkT; esa ubZ oqM csLM m|ksx yxkus dh vuqefr nh xbZ gSA u, vkns”k ds rgr] ,eMh,Q] ikfVZdy cksM]Z IykboqM isfLVax] Qyl MkslZ vkSj oqM vk/kkfjr QuhZpj ;wfuV yxkus dh laHkkouk etcwr gks xbZ gSA ;wih] gfj;k.kk] UkkFkZ caxky] lkmFk bafM;k bldk eq[; dsUnz gks ldrk gSA blls IykaV”s ku esa Hkh btkQk gksxk] vkSj oqM vk/kkfjr m|ksx dks Hkh ykHk igqp a x s kA dbZ m|ksxifr ;s ekurs gSa fd u, fu;e ds ckn] izfrLi/kkZ c<+sxh] D;ksafd igys ls gh mRiknu {kerk vf/kd gSA gkykafd bl igy ls IykaVs”ku Hkh c<+us dh laHkkouk gS] D;ksafd fdlku bl vkns”k ds ckn] T;knk IykaVs”ku dks rRij gksaxsA vkxs mUgha mRikndksa dk Hkfo’; izcy gS] tks viuh {kerk dk lgh mi;ksx dj] LekVZ o fotujh rjhds ls dke djsaxsA vxyk dne] cs”kd] csgrj izksMDV izkbflax ds fy, Hkjksls dks etcwr djuk vkSj fVEcj lIykbZ cuke m|ksx dh ekax esa larqyu cuk, j[kus dk gSA fofHkUu cktkj esa ?kqeus ds nkSjku eSa vDlj iwNrk o [kkstrk gwa fd D;k O;kikjh@m|eh ogha djrs gSas] tks mUgsa djuk pkfg,\ QSDVjh ekfyd] bls Lohdkj djrs gSa vkSj VSDl cktkj ls ysrs gSa] D;k os ,slk dj jgsa gSa\ Ldhy MsoyiesaV] tkx:drk c<+kus vkSj lHkh daifu;kas esa van:uh izsj.kk ds fy, dkQh iz;kl dh t:jr gS] rks D;k os ,slk dj jgsa gSa\ vkSj D;k fjVsylZ o fMLVªhC;wVlZ] mRikndksa ds gkykr dks le>rs gSa\ ;k D;k ge lHkh T;knk /ku tqVkus ds fy, x.kuk djrs gSas\ la{ksi esa] eSa ;s crkuk pkgrk gwa fd oqM iSuy lsDVj dks vHkh cgqr dqN djus dh t:jr gSA os yksx tks vkt ;s dke dj jgsa gSa] os dy vius O;kikj esa csgrj ykHk vftZr djsaxsA “kqHk nhikoyh !
izxr f}osnh Mail to “dpragat@gmail.com”, (M) 9310612991 www.plyreporter.com
The Ply RePoRTeR october 2017
Decorative veneers are Forever if you have knowledge and passion !
apni baat
Rajiv Parashar, Editor
24
At present the Decorative Veneer market is of approx Rs. 3000 crore that include every category of veneers. The Decorative veneers market rely on innovation, presentation, offering, group match, stocking capacity, passion of selling, retailers connect and the most importantly the knowledge about the products and species.
T
he luxury products were said to be the most affected post DeMo. Many of the luxary items in building material witnessed a similar impact during February 17 to June 17 at least. But the assumptions were not much true for decorative veneer, its demand posted a consistency during the same period. Although, the margins of producers and retailers reportedly dropped due to weak sentiment of buyers but growing number of showrooms and display of decorative items in cities has been able to support the demand. If the decorative veneer category is not fast growing then it is not slowing down either. It is a fact that retailers are real driver of decorative veneers sales in India because their choice of offerings high end luxury products through attractive display and willing to deal with high net worth value customers and sophisticated designers are the primary buyers for this product. The market is flooded with variety of decorative products such as laminates, wall papers, paints, cement boards, fabric, PVC, metal, tiles and many artificial highlighters and it is interesting to visualize that entire decorative panel products try to copy-paste veneer look-like designs. Although only some of these items have got success in Indian market, because there is a variety of customers with different choices and budget but Veneers are natural, unique, awesome, exotic, aesthetic and unmatchable product which are regarded as the most valued and most favoured by retailers as well has architects and designers. At present the Decorative Veneer market is of approx Rs. 3000 crore that include every category of veneers. The Decorative veneers market rely on innovation, presentation, offering, group match, stocking capacity, passion of selling, retailers connect and the most importantly the knowledge about the products and species. What Ply Reporter findings hint ‘The producers must educate the retailers about ways of handling customers’ and the more they help new retailers to learn the art of selling, the more growth will be seen for retailers/showroom owners and decorative veneer brands’. TPR survey among showrooms indicate, that many new showrooms keep veneer to showcase but they don’t have the skillset to present and sell, but many of the retailers are very smart and updated with the art of presenting veneers and such retailers dare to keep stocks and hence they have become the actual driver of decorative veneers in India. We all need to identify more of them and educate for further growth. In this October issue, we have a report on ‘why to sell decorative veneers’ which is a worth read for industry and Trade. The issue also presents an interaction with the brain behind laminates brand Virgo, Mr. Surinder Arora. Mr Pravin Patel, MD of Airolam Limited views are important after listing of successful IPO of Airolam and that presents an example for other mid and small size companies. News on free license for wood panel manufacturing units and its effect on UP. The present market situation of wood, Ply, MDF, PB, HPL, PVC, are also reported, along with the coverage of Showroom in Delhi by ‘Bansal Interio’. With much more info and continuous efforts for more valued input, we wish you a prosperous Deepawali !
Rajiv Parashar (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
www.plyreporter.com
The Ply RePoRTeR october 2017
viuh ckr
apni baat
MsdksjsfVo fofu;j ges’kk csgrj gS] vxj Kku o twuqu gks! orZeku esas Hkkjr dk lHkh rjg dk MsdksjsfVo fofu;j cktkj djhc 3000 djksM+ :- dk gS] vkSj ;g fofu;j cktkj buksos”ku] iztsaVs”ku] vkWQfjax] xzqi eSp] LVkWfdax {kerk] cspus ds twuqu] fjVsylZ dusDV vkSj lcls egRoiw.kZ izksMDV o Lis”kht dh lgh tkudkjh gksus ij fuHkZj djrk gSA
26
uks
Vcanh ds ckn] lHkh yDtjh izksMDV dh ekax dkQh izHkkfor gqbZ Fkh] vkSj fcfYMax esVsfj;y ls lacaf/kr T;knkrj yDtjh izksMDV ij Qjojh ls twu rd vlj fn[kk FkkA ysfdu MsdksjsfVo fofu;j esa ;s vk”kadk dkQh gn rd lgh lkfcr ugha gqbZ Fkh] vkSj lkekU; :i ls fofu;j dh ekax cktkj esa ns[kus dks feyh jgh FkhA gkykafd bl vof/k esa mRikndksa o fjVsylZ ds ekftZu ij QdZ t:j iM+k Fkk] D;ksafd [kjhnnkjksa dk eukscy fxjk gqvk Fkk] ysfdu ns”k ds lHkh fgLlksa esa u, “kks:e o fMLIys us MsdksjsfVo fofu;j dh ekax dks dkQh cy fn;kA dqy feykdj vxj fofu;j esa cgqr xzksFk ugha gqvk gS] rks bldh lsy esa Hkh igys ds eqdkcys fxjkoV ugha gqbZ gSA ;s lgh gS fd fjVsylZ gh Hkkjr ds cktkj esa fofu;j ds xzksFk dk okLrfod pkyd gS] D;ksafd buesa gkbZ baM yDtjh izksMDV cspus dh :fp] ,d vkdZ’kd fMLIys ds tfj, gksrh gSA LkkFk gh muesa /kuoku xzkgd vkSj cqf)eku fMtkbulZ ds lkFk fctusl Mhy djus dh bPNk”kfDr gksrh gSA cktkj esa dkQh MsdksjsfVo izksMDV~l dh Hkjekj gS] tSls ysfeusV] okWy isij] isaV] lhesaV cksMZ] QSfczd] ihohlh] esVy] VkbZYl vkSj dbZ vkdZ’kd gkbykbVlZ] ysfdu ;g dkQh jkspd fn[krk gS fd ;s lHkh MsdksjsfVo izksMDV~l] uspqjy fofu;j dh dkWih Vkbi fMtkbu ykus dk iz;kl djrs gSaA gkykafd blesa ls dbZ izksMDV lQy Hkh gksrs gSa] D;ksafd Hkkjr esa lHkh rjg ds ctV ds xzkgd ekStwn gS] ysfdu fofu;j ,d uspqjy] ;wfud] lqanj] ,DtksfVd] vkdZ’kd vkSj fdlh ls eSp ugha gksus okyk izksMDV gS] tks fjVsylZ] vkfdZVsDV o fMtkbulZ ds fy, eksLV oSY;w,cy o Qscjscy ekuk tkrk gSA orZeku esas Hkkjr dk lHkh rjg dk MsdksjsfVo fofu;j cktkj djhc 3000 djksM+ :- dk gS] vkSj ;g fofu;j cktkj buksos”ku] iztsaVs”ku] vkWQfjax] xzqi eSp] LVkWfdax {kerk] cspus ds twuqu] fjVsylZ dusDV vkSj lcls egRoiw.kZ izksMDV o Lis”kht dh lgh tkudkjh gksus ij fuHkZj djrk gSA IykbZ fjiksVZj dk vkdyu ;g bafxr djrk gS fd fofu;j mRikndksa dks] bl izksMDV dh cspus dh dyk ds ckjs esa tkudkjh nsuh pkfg, vkSj u, fjVsylZ dks cspus dk gquj lh[kus ds fy, izsfjr djuk pkfg,] blls fjVsylZ dk Hkh xzksFk gksxk] lkFk gh MsdksjsfVo fofu;j daifu;ksa dks Qk;nk gksxkA losZ ;s crkrk gS fd dbZ “kks:e ekfyd] flQZ fn[kkos ds fy, fofu;j dk fMLIys dj nsrsa gSa] tcfd mudksa fofu;j cspus dk gquj] vkSj izksMDV dk Kku ugha gksrk gS] ogha dbZ ,sls fjVsylZ gSa] ftUgsa bl izksMDV dh xgjh tkudkjh gS] mUkesa vkRefo”okl fn[krk gS] ftlls os fofu;j dh LVkWd j[kus dh lkgl djrs gSa] vkSj Hkkjr esa mlh rjg ds fjVsylZ] bl izksMDV ds lgh lapkyd gSA gesa t:jr gS fd ,sls fjVyslZ dh igpku djsa] vkSj vkxs ds xzksFk ds fy, vU; “kks:e lapkydksa dks f”kf{kr djsaA bl vDrwcj vad esa geus ÞMsdksjsfVo fofu;j dks D;ksa csapsÞ fo’k; ij ,d l?ku fjiksVZ izdkf”kr dh gS] tks dkQh jkspd o Kkuc)Zd gSA blds vykok] bl vad esa oxksZ czkaM dks bl mapkbZ ij igqapkus okys] Jh lqfjanj vjksM+k ls [kkl ckrphr izLrqr gSA ,jksySe ds lQy vkbZihvks] tks vU; NksVh o e>ksyh oqM iSuy daifu;ksa ds fy, izsj.kknk;d gS] ij daiuh ds ,eMh Jh izoh.k iVsy ls fopkj izdkf”kr gSA oqM vk/kkfjr m|ksx ds fy, eqDr ykblsaflax o bldk ;wih esa izHkko dk vkdyu ds lkFk lkFk oqM] IykbZ] ,eMh,Q] ikfVZdy cksMZ] ,pih,y] ihohlh ls lacf/kr [kcjsa] rFkk fnYyh ds u, vkdZ’kd “kks:e Þcaly baVhfj;ksÞ dk fo”ks’k dojst gSA dbZ egRoiw.kZ tkudkjh vkSj csgrj oSY;w ,MsM buiqV ds lrr iz;kl ds lkFk] lHkh dks nhikoyh dh gkfnZd “kqHkdkeuk,aA
jktho ikjk’kj (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
www.plyreporter.com
THE Ply REPoRTER october 2017
New MoeF GuideliNes; wood PastiNG, MdF & Board iNdustries Now Free FroM liceNse coMPulsioN
NEWS WATCH
A
28
s reported earlier by The Ply Reporter there has been phenomenal change in Government policy towards boosting the prospects for opening wood panel furniture industries in the country. The change in guidelines is published in ‘Government of India gazette’ issues by Ministry of Environment & Forest on dated 12th September 2017 in gazette number 2625.The guidelines offer clarity on freeing up the establishments of plywood, panel and furniture units and designate the poser to SLC to take decisions as per available rules and facts. If they are using agro-forestry timber species that require a small window for pasting units but does not allow any establishment of peeling, slicing or sawing unit anywhere in India. The gazette says, “the State Level Committee (SLC) shall assess the availability of timber in the state by way of appropriate study on demand and supply as and when it decides. SLC shall devise suitable mechanism for sustainable use of timber in a way that does not affect the forests of the area adversely. The SLC shall approve the name of wood based industries which may be considered for grant of fresh license or enhancement of the existing licensed capacity in case the SLC is satisfied that timber is available legally for the said new Wood Based Industries (such as Trees outside forest, Forests etc.). It further states that SLC shall ensure that the amount lying with the respective State Forest Departments (recovered from Wood Based Industries) is utilized for the purpose of afforestation only. The SLC shall examine and make appropriate recommendations or any other matter referred by the State Government to the Ministry of Environment, Forest and Climate Change.
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oqM isfLVax] ,eMh,Q vkSj cksMZ baMLVªht vc ykblsl a dh t:jrksa ls eqä lk fd IykbZ fjiksVjZ us igys gh crk;k Fkk] ns”k esa oqM iSuy QuhZpj m|ksx [kksyus dh laHkkouk dks c<+kus ds fy, ljdkjh uhfr esa vlk/kkj.k cnyko vk;k gSA Hkkjr ljdkj ds jkti= esa i;kZoj.k vkSj ou ea=ky; }kjk fnukad 12 flracj] 2017 dks jkti= la[;k 2625 esa ubZ oqM vk/ kkfjr m|ksx yxkus ds fy, u, fn”kkfuns”Z k çdkf”kr fd, x, gSA bl vkns”k ds rgr IykboqM] iSuy vkSj QuhZpj bdkb;ksa dh LFkkiuk ds fy, ykblsl a eqä djus dh Li’Vrk çnku fd;k x;k gS vkSj jkT; Lrjh; lfefr ¼,l,ylh½ dks miyC/k fu;eksa vkSj rF;ksa ds vuqlkj fu.kZ; ysus ds fy, vf/k—r fd;k x;kA ;fn os ,xzk& s Q‚jsLVªh fVEcj dh çtkfr;ksa dk mi;ksx dj jgs gSa vkSj isfLVax ;wfuV ds fy, ,d NksVh lh bdkbZ dh vko”;drk gS rks os bdkbZ dh LFkkiuk dj ldrs gS]a ysfdu Hkkjr esa dgha Hkh ihfyax] Lykbflax vkSj l‚bax bdkbZ yxkus dh vuqefr ugha nsrkA jkti= esa dgk x;k gS fd] ^jkT; Lrjh; lfefr ¼,l,ylh½ ekax vkSj vkiwfrZ ij mfpr v/;;u dj jkT; esa ydM+h dh miyC/krk dk vkdyu djsxhA ,l,ylh ydM+h ds fVdkÅ mi;ksx ds fy, mi;qä ra= fodflr djsxk tks ml {ks= ds taxyksa dks çfrdwy :i ls çHkkfor ugha djrk gksA^ ,l,ylh ydM+h vk/kkfjr m|ksxksa ds uke dks eatjw h nsxh tks u;s ykblsl a ;k ekStnw k ykblsl a çkIr {kerk dks c<+kus ds ekeys esa fopkj fd;k tk ldrk gSA ;fn ,l,ylh lar’q V gks tkrk gS fd u, m|ksxksa ds fy, ydM+h dkuwuh :i ls miyC/k gS ¼tSls fd ou ds ckgj ds isM]+ ou vkfn½A ,l,ylh ;g lqfuf”pr djsxk fd lacfa /kr jkT; ou foHkkxksa ¼oqM vk/kkfjr m|ksxksa ls olwy fd, x,½ ds ikl iM+s jkf”k dk mi;ksx dsoy ouhdhdj.k ds fy, fd;k tk,xkA ,l,ylh] i;kZoj.k] ou vkSj tyok;q ifjorZu ea=ky; dks jkT; ljdkj }kjk fufnZ’V fdlh Hkh ekeys dh tkap djsxhA
The Ply RePoRTeR october 2017
“We have targeted to sell 20 lakh laminate sheets/month by fy 2020-21” one 2 one
Mr. Surinder Arora, MD, Virgo Industries Ltd The Ply Reporter was keen to know the present scenario on HPL segment from an experience leader who has an open view on organised as well unorganised sector of the HPL segment. The most suitable name for the one to one interaction came to the mind was Mr Surinder Arora. The leading laminate brand in India, VIRGO has a journey close to 20 years in HPL segment. The VIRGO brand has scaled a gradual height in terms of volume and brand image during last 7-8 years due to tireless approach of the all Virgo Group members under leadership of Mr Surinder Arora, MD, Virgo Industries Ltd and his entire team. This interview represents a general perspective of an experienced person who has made VIRGO brand grow in terms of volume, value and range and still growing. Read and learn from the expertise….
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The Ply RePoRTeR october 2017
Virgo group is now producing laminates from 4 different facilities located in Barwala, Punjab; Dera Bassi near Chandigarh, Punjab; Himachal Pradesh and Bhiwadi, Rajasthan. With 3 presses on each location, we have a manufacturing capacity of 13.5 lac sheet every month. Each of the units has a separate brand entity and each has a separate market share in India at present. We are in process of merging all the decorative laminate manufacturing units under one company as Virgo Laminates ltd. We have heard about expansion plans of Virgo in Gujarat. Can you elaborate about your vision and future manufacturing expansion plans for HPL or new products if any? Yes, we are going ahead with expansion in HPL manufacturing capacity now. We have identified land in Ahmedabad, Gujrat for ACP and HPL manufacturing. In Gujarat, we aim to add large size presses apart from regular ones and enable this facility for exporting to whole Asia & the World. Are you coming up with Aluminium Composite Panel manufacturing on the same location? Yes, in fact Ahmedabad plant will begin operation of manufacturing Aluminium Composite Panels and in second phase we will produce HPL. The ACP production shall commence in beginning of next financial year. We will produce all variety of top quality ACP for domestic and exports markets including Fire grade or A2 grade. After starting the Aluminium Composite Panels, in another six months we will be ready with decorative laminate production in Gujarat plant. We also aim to expand the ‘Aluminium rolling unit’ operations. We already have an Aluminium Rolling manufacturing plant in Himachal Pradesh and now we will be adding another in Gujarat. We will add rolling mill and other allied machineries for Aluminium rolling products and aim to double our present capacity. What is the present ‘Laminate Industry and Trade’ scenario? Despite of little weakness which is temporary, I will call it good for all. Laminate consumption is steadily
growing in India and we all get more clarity through Ply Reporter’s survey reports time to time. Of course, there are now more options available for dealers because many new manufacturers have entered in HPL manufacturing but it also requires regular efforts and knowledge of markets and trends. This is the time when people shall be cautious in dealings on the basis of ‘credit behaviour’ and ‘working style of people’ before making commitments. Laminate manufacturing is not just a plant based work, it is a full time involving work. Many new plants are reportedly being added and majority of them keep talking about expansions. What about new laminate industries and HPL future in the country in long term? Industries are always established keeping long term view not on the basis of present scenario. If you observe, MDF lines are also growing in India which will bring major change after 6-7 years. In developed countries 80 percent of wood panel needs are fulfilled by MDF not plywood but in India, this ratio is reverse. Once the demand for MDF will grow, there would be a trend of declining demand for HPL. Hence, in long term perspective, too many plants would not be in position to sustain. If there will be too much of MDF availability then there might be a gradual shift from plywood to MDF and that may halt the growth of HPL too. And this might change with time hence laminate demand growth may turn to declining side after 5-6 years. Now you seem to switch from distributor model to company warehousing driven distribution in the country? Is it planned or just due to competition? In majority of states, the distributor driven marketing is not feasible in present competitive scenario. There are various limitations like many www.plyreporter.com
one 2 one
What is the present HPL manufacturing capacity of Virgo Laminate group?
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cover story
the Ply rePorter october 2017
Why a RETaILER musT sELL
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,d fjVsyj dks Msdksjfs Vo oqM fofu;j D;ksa cspuk pkfg,\ We all know, selling decorative veneer is not just price based selling, instead it is an art. It is a belief in nature and a package of class, satisfaction and status, you choose to create around you. This article is an honest effort of the Ply Reporter to update those plywood-laminate counters who believe that decorative veneer is not for them. In fact, the article allows you to narrow down your though process towards clarity and the eagerness to take the next step forward. The article is prepared based on the observations made by Reporter’s team on the ongoing practices in different markets. We felt the need to highlight the core facts behind selling and presenting decorative veneers at retailers place today. The concept of decorative wood veneer is very strong in West and South India compared to Northern India. The Ply Reporter team worked on finding the purpose that “why and what shall be the real motive of a dealer to sell wood veneers” and highlight the fact behind why a customer may like to purchase and use natural veneers instead of decorative laminates. www.plyreporter.com
ge lHkh tkurs gSa fd MsdksjsfVo fofu;j cspuk uk flQZ dher vk/kkfjr fcØh gS] cfYd ;g ,d dyk gSA ;g yksxksa dk fo”okl gS vkSj Dykl ds fy, iSdst] ;g larks’k vkSj LVsVl gS] tks vki vius pkjksa vksj iSnk djrs gSaA ;g ys[k mu IykboqM&ySfeusV dkmaVjksa dks viMsV djus ds fy, IykbZ fjiksVZj dk ,d bZekunkj ç;kl gS] tks ekurs gSa fd MsdksjsfVo fofu;j muds fy, ugha gSA okLro esa] ;g ys[k vkidks Li’Vrk dh fn”kk esa viuh çfØ;k dks vkxs c<+us vkSj vxyk dne c<+kus ds fy, mRlqdrk iSnk djus dk ç;kl gSA ys[k vyx&vyx cktkj esa orZeku flLVe ij fjiksVZj dh Vhe }kjk fd, x, losZ ds vk/kkj ij rS;kj fd;k x;k gSA geus vkt [kqnjk foØsrkvksa ij MsdksjsfVo fofu;j cspus vkSj is”k djus ds ihNs eq[; rF;ksa dks mtkxj djus dh vko”;drk eglwl dhA mÙkj Hkkjr dh rqyuk esa if”peh vkSj nf{k.k Hkkjr esa MsdksjsfVo oqM fofu;j dh vo/kkj.kk cgqr etcwr gSA IykbZ fjiksVZj Vhe us mís”; [kkstus ij dke fd;k fd ^Mhyj dk oqM fofu;j cspus ds fy, vlyh mís”; D;k vkSj D;ksa gksxk* vkSj bl rF; dks mtkxj fd;k fd ,d xzkgd MsdksjsfVo ySfeusV ds ctk; uspqjy fofu;j [kjhnas vkSj mi;ksx dj ldsaA
the Ply rePorter october 2017
If a dealer wish to rise high, and has passion to grow and make money. He cannot be away from selling decorative veneer.
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o do interior and wood work, designers plan the application area according to customer preference and design theme. It is proven that in our various surveys conducted on time to time that decorative veneer has no competition with any material. It is an inspirational item for customers and limitless beauty experimentation material for architects. Hence any brand or company who claim to be a surfacing expert company has to enter in decorative veneer and if they are not that means they are leaving the most precious and pride segment of customers and architects. The same applies to a plywood dealer who may be selling a large volume or monthly sales of over 50 lakh but if he is not selling wood veneers then, he is missing to be in a league to retail businessmen who cater to the prestigious architects and top-class clientele in the country. According to our group magazines (‘The Ply Reporter’ and ‘Surfaces’ that caters to architects and designers and FDT (Furniture Design & Technology) that caters to OEM and Furniture makers and sellers have a combined survey on “Need and Demand pattern of Surface Materials in India’
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Antique Cestnut-Architect Grade Veneer by Ventura
Vhfj;j vkSj ydM+h ds dke djus ds fy,] fMtkbuj xzkgd ds ilan ds vkSj fMtkbu Fkhe ds vuqlkj ,Iyhds”ku ,fj;k dh ;kstuk cukrs gSaA le;&le; ij vk;ksftr gekjs fofHkUu losZ{k.kksa esa ;g lkfcr gksrk gS fd MsdksjsfVo fofu;j esa fdlh Hkh lkexzh ds lkFk dksbZ çfrLi/kkZ ugha gSA ;g xzkgdksa ds fy, ,d çsj.kknk;d vkbVe vkSj vkfdZVsDV~l ds fy, vlhe lkSan;Z ç;ksx lkexzh gSA blfy, dksbZ Hkh czkaM ;k daiuh tks ,d ljQsflax fo”ks’kK daiuh gksus dk nkok djrh gS] mUgsa MsdksjsfVo fofu;j esa ços”k djuk iM+rk gS vkSj ;fn os ugha gSa rks bldk eryc os xzkgdksa vkSj vkfdZVsDV~l ds lcls ewY;oku vkSj xoZ djus okys lsxesaV dks NksM+ jgh gSaA ;gh ,d IykboqM Mhyj ij ykxw gksrk gS tks ,d cM+h ek=k ;k 50 yk[k ls T;knk dh ekfld fcØh dj ldrk gS ysfdu vxj og oqM fofu;j ugha csp jgk gS] rks og çfrf’Br vkfdZVsDV~l dks iwjk djus okys [kqnjk O;kikfj;ksa dh psu esa ugha gSa tks ns”k esa Dykl DykbaV dks cukrk gSA gekjs lewg if=dkvksa ¼^n IykbZ fjiksVZj^ vkSj ^ljQsl^½ ds vuqlkj] tks vkfdZVsDV~l vkSj fMtkbujksa vkSj ,QMhVh
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cover story
- A view of majority of Retail counters
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evenT waTch
The Ply RePoRTeR September 2017
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Mr. Sarang Singla of S S Woodcraft, Mr. Amit Aggarwal of M K Timber and Co, Mr. Parveen Bansal (social worker), Mr. Anil Singla of S S Woodcraft with Mr. Rakesh Bansal Managing Director, Bansal Interio and Mr. Sandeep Jain of Roshan Lal Jain and Co during Inauguration of Bansal Interio.
Bansal InterIo experIence centre Inaugurated In delhI, offerIng all InterIor solutIons under one roof Observing an opportunity and to meet their customers, architects, interior designersâ&#x20AC;&#x2122; expectations Mr. Rakesh Bansal, MD, Bansal Interio (a new venture of Bansal Timber Traders) has launched a new concept of offerings interior solutionsâ&#x20AC;&#x2122; idea, installation and material procurement under one roof. They have inaugurated the Experience Centre on 27 September, 2017 located at the strategic location of Mohan Co-operative Industrial Estate, Badarpur, New Delhi. Mr Rakesh Bansal, MD, Bansal Interio
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the Ply RePoRteR September 2017
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Bansal Interio & B Hive 11 is centrally located at very strategic place of Mohan Co-operative Estate in Delhi NCR and just behind the Badarpur Metro Station which makes it very well connected. Spread in over 30000 sq feet area, the experience centre is well decorated with the display of various kinds of doors, veneers, highlighters, laminates and many decorative sheets along with the stock of timber logs and a facility of timber cutting and moulding solutions with installed cutting and moulding machines. And uniquely available facility of timber seasoning plant adjacent to the experience centre which is facilitating to
make any timber seasoned so that it cannot warp and get cracked with weather effect after installation. Mr Bansal said, “Our main USP is “YOU THINK WE GIVE”. The seasoning plant is one of its kinds in this region with latest facility giving us ease of offering 100 percent seasoned timber for all purposes. The co-working office space is a unique concept of offering for start-ups and small companies which are not able to bear office expenses to their own. With this concept we offer total MNC infrastructure on per seating cost basis for 24
Mr Rakesh Bansal performing puja with his wife during inauguration of the Experience Center at Badarpur, New Delhi
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event watch
ansal Timber Traders - a well renowned name in timber industry has come up with their new concept of one stop solution for all the interior solutions at one roof and offering office space on per seat cost basis with complete MNC environment. The inauguration of the Bansal Interio & B Hive 11 (coworking office space) was done by performing Pooja at the venue and receiving blessings of elderly people and industry personals. Talking on the concept, Mr Rakesh Bansal (Managing Directior of Bansal Interio & B Hive 11) said, “We are more than 23 years old in timber industry, a well renowned name in wood panel industry. To grab the opportunity prevailing in the market , and to fill the gap of offering total interior solutions in terms of material and concept selling, we have come up with the complete solution at one stop i.e. “BANSAL INTERIO”. The Experience Center cum Showroom Interiors has been design by Vaneesh Mittal (ETERNITY DESIGNER).
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R.N.I. DEL BILL 2000/02574 Posted Regd No. DL(S)01/3391/2017-19 Licensed to Post without Pre-payment U(S)-15/2017-19