The Ply RePoRTeR OctOber 2018
VoL.18 ISSUE 10 october 2018
A Techno-Informative Magazine EDITORIAL & CORRESPONDENCE 40/76, LGF, C.R. Park, New Delhi - 110 019. Tel.: 011-4678 0023 Email : plyreporter@plyreporter.com ADVERTISING Tel.: +91-9310612999, E-mail: devplyreporter@gmail.com
Contents Regular Coloumn 20-22 Editorial
24-26 Apni Baat
269 Fair News
270 Horoscope
271 Advertiser’s Index
News Watch 28 I Soaring Phenol prices force HPL industry to cut production
QsukWy dh rst dherksa us ysfeusV mRiknu ?kVkus dks fd;k etcwj
34 I Rising formalin prices increases plywood cost
Q‚eZyhu dh c<+rh dherksa ds pyrs IykbZoqM dh ykxr c<+h
36 I Particle Boards manufacturers breathing easy
ekax lq/kjus ls ikfVZdy cksMZ fuekZrkvksa dks jkgr
38 I Market accepts increased Laminate Prices
ACCOUNTS Tel.: +91-93106 12996 E-mail: bigseamarcomindia@gmail.com
ySfeusV dh c<+h dherksa dks cktkj us Lohdkjk
40 I PVC Laminate costly by Rs 100 per sheet
ihohlh ySfeusV 100 #i;s çfr ‘khV egaxk
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42 I MDF almost replaced 6 mm plywood application
,eMh,Q us 6 ,e,e IykboqM mi;ksx dks yxHkx çfrLFkkfir dj fn;k
44 I Strong Dollar is helping domestic MDF demand
etcwr M‚yj ds pyrs ?kjsyw ,eMh,Q dh ekax c<+h
46 I Plywood production dips by 30 % in Yamunanagar and Punjab
;equkxj vkSj iatkc esa IykboqM mRiknu esa 30 Qhlnh dh fxjkoV
48 I Greenply to scale up capacity at Gabon by investing 4 mn euros
xzhu IykbZ xSc‚u es vkSj 4 fefy;u ;wjks dk fuos’k dj ;wuhV dh {kerk c<+k+ ,sxh
52 I Century Ply aims Rs 600 Cr revenue from laminates in FY 2019
lsp a jq hySfeusVl ~ us foÙk o”kZ 2019 esa 600 djksM+ #i;s jktLo dk y{; j[kk
54 I Splice: An emerging brand in Doors segment
LIykbl% Mksj lsxesaV esa ,d mHkjrk gqvk czkaM
56 I Century Ply introduces panel moulded premium Doors
lsapqjh IykbZ iSuy eksYM izhfe;e Mksj ykdj iksVZQksfy;ks etcwr fd;k
62 I Plywood Manufacturing opportunity in Gabon
xSckWu esa IykboqM eSU;wQSDpfjax ds volj
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Printed, published and owned by Pragat Dvivedi, Printed at Modest Graphics Pvt. Ltd., C-53, DDA Shed, Okhla Industrial Area Phase-I, New Delhi-110020 and published at F-1118, C.R. Park, New Delhi - 110 019. Editor Pragat Dvivedi The views expressed in the columns of ‘The Ply Reporter’ are not necessarily those of the editor or the publisher & they accept no responsibility for them. No part of this magazine including advertisements designs, prepared by us or through us should be copied, reproduced or transmitted by anyone without prior written permission of the publisher. The Magazine is not responsible for the opinions & ideas presented on the following pages. All disputes regarding this magazine will be settled in Delhi (India) Jurisdiction only.
TOTAL NUmBER Of PAGES - 284 www.plyreporter.com
68 I Pidilite targets towns with 2L population for growth 72 I Action Tesa HDHMR demand grows with several advantages 96 I WPC and its Density: Perception and facts 98 I Ace Mica Starts Production of its 10x 4ft press, eyes export BIZ 130 I Krinkle finish of Kaiya from Aica
MCY;wihlh vkSj bldk ?kuRo% /kkj.kk vkSj rF; ,lh ekbdk us fu;kZr fctusl ds fy, vius 10 x 4 QhV izl s ls mRiknu “kq: fd;k
The Ply RePoRTeR OctOber 2018
Contents
Contents
One 2 One Pg.
132
A Talk with
Mr. Raj Patel, Director, Royale Touche Group Pg.
166
Pg.
Interview
176
Mr Abhishek Maniktahla, Promoter, Durbi Plywood
Pg.
202
Mr Akshay Garg, Black Cobra
Loyal of Aica
Mr Vikram Chhabra, Proprietor, SUNMICA WORLD, Bhopal, MP www.plyreporter.com
Interview
Pg.
184
Regency Club
Mr. Narendra Patel, Ambience Surface Decor, Thane, Maharashtra
Mr. Salman Merchant, Proprietor, Hafiz Brothers, Mumbai, Maharashtra
The Ply RePoRTeR OctOber 2018
Contents
Contents Update Pg.
174
Machinery Talk Pg.
Pg.
180
182
Flexible Melamine Mēraqee: Paper: The Next In showcasing The Evolution Of in Hyderabad Doors Manufacturing
Quality people like quality products where DEXARTE comes perfect
Pg.
204
Mr. Hitesh Ruparel, MD, H R Industries
Event Watch 211
GREEN CLUB DOING GREEN DEEDS IN EAST DELHI
212
Vidyalam Laminatesbags begins commercial Stylam Industries ‘India’s greatest production
brands & leaders 2015-16’ award
215
IFMAC - Industries WOODMAC2018 with happy Stylam bags concluded ‘India’s greatest notes in Indonesia brands & leaders 2015-16’ award
258
IIID’s (Bhopal Chapter) “Showcase 2018” receives Stylam Industries bags ‘India’s greatest overwhelming response
brands & leaders 2015-16’ award 263
218
Advance Laminates launched its range in Indore
260
PANAASH launched its 1greatest mm Stylam Industries bags ‘India’s laminates range in Lucknow brands & leaders 2015-16’ award 264
214
Cedar Decor organises Annual Dealer’s Meet At Ahmedabad
257
Axilam brings their dealers to Salasar Dham, Rajasthan and Vaishno Devi, J&K yatra
262
ARCHIDPLY PRESENTED ITS RANGE IN ALL INDIA (MES) 25TH ANNUAL CONVENTION 219 Advance Laminates’ dealers trip to Dubai 220 Advance showcase their bold and beautiful collection at Arch O Arch Meet held in Lucknow 265 Floresta WPC participated at 9th Bhutan Construction Expo 2018 268 Virgo supports needy and talented students
ASEAN Plywood organizes Study tour to Thailand
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ALSTONE organizes bags Carpentors’ meet in Stylam Industries ‘India’s greatest Kurukshetra
brands & leaders 2015-16’ award
The Ply RePoRTeR october 2018
Dealers neeD capital for new business opportunities
Editorial
Pragat Dvivedi, Founder Editor
20
Dealers should consider infusing capital from bank, if required. Creating the same capital may take another 3-4 years which might be too long a time to safeguard one’s market share.
L
ast year, around this time, we wrote a lot about GST and believed that GST shall give an edge to organised players and established companies. GST at 18% is better than 28% but it is still high for an individual customer and they usually prefer not to pay that. Undoubtedly interior related building material products have become costlier for an end consumer. Still a lot of gaps need to be plugged to bring uniform playing ground for all industries. However, it is equally true that age old practices cannot be changed in a year! It is certain that 70 percent of the building material trade will come under formal working in another two years hence do not be surprised to see sudden jump of some companies whose turnover never had crossed even 10 crore in last 5 years to post 50/ 70 or even 100 Cr plus turnovers annually. At present companies with 100 crore business can be counted on fingers. The point is whether the traders, wholesalers and retailers will shift their mindsets? The wholesale distributors & dealers are the backbone of woodpanel industry but their financial strength in books is largely weak compared to their potential volumes. Similarly, the retailers whose large part of business capital is parked/ blocked in properties or elsewhere will feel the need for free capital to invest in this modern competitive business scenario. Their subdued ways of doing business is because they have not made efforts for funds. Dealers keep talking about thin margins, while they are oblivion to the benefit available in present situation where hundreds of mid-sized companies are ready to sell cheap in return for quick payments. Cash payments actually never made so much sense as it is today, CDs are offered even at 5-6 % now instead of the previous rate of 2%. Dealers should consider infusing capital from bank, if required. Creating the same capital may take another 3-4 years which might be too long a time to safeguard one’s market share. GST has indeed helped organised brands to become cheaper, thus cheap sub brands are continuously being pushed in mass markets. Post 2014, plywood and panel industry has witnessed a huge 40% jump in capacity. The supply has grown and so the demand from housing segment and projects but to get that business, retailers need to create capital and identify such customers. It is time to adopt & change before it changes your market share. Enjoy reading The Ply Reporter
Pragat Dvivedi Founder Editor Mail to “dpragat@gmail.com”, ( M) 9310612991.
www.plyreporter.com
The Ply RePoRTeR october 2018
laikndh;
Editorial
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22
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Nys lky bl vof/k esa geus Tkh,lVh ds ckjs esa dkQh fy[kk] vkSj mEehn Fkh fd th,lVh ls vkxZukbt o LFkkfir daifu;kas dks ykHk gksxkA th,lVh 28 ls 18 Qhlnh gksuk vPNk Fkk] ysfdu ;g vke xzkgd ds fy, vHkh Hkh T;knk gS] vkSj os lkekU;r% ;s VSDl nsuk ugha pkgrs gSaA tkfgj gS] fcfYMax ls lacaf/kr baVhfj;j izksMDV] xzkgdksa ds fy, egaxs gks x, gSA vHkh dbZ ,sls xSi Hkjus dh t:jr gS] ftlls iwjh baMLVªh ,d leku fLFkfr esa vk tk,A ;|fi ;s Hkh lR; gS fd dbZ lkyksa pyh vk jgh ijaijk] ,d lky esa ugha lq/kj ldrh gSA ;s lR; gS fd vxys 2 lky esa fcfYMax esVsfj;y lsDVj esa 70 Qhlnh dkjksckj iDds esa gksus yxsxk] blfy, ;g ns[kj vk”p;Z ugha gksuk pkfg, fd ,d daiuh tks fiNys 5 lky ls 10 djksM+ : ls mij dk dkjksckj ugha dj ik jgh Fkh] mldk VuZvksoj c<+dj 50@70 ;k 100 djksM+ : rd igqap tk,xkA vkt 100 djksM+ : ds dkjksckj djus okyh daiuh fxuh pquh gSA vc loky ;s mBrk gS fd D;k VsªMlZ] gksylsylZ vkSj fjVsylZ dks viuk utfj;k cnyuk gksxk\ gksylsylZ vkSj MhylZ] oqM iSuy baMLVªh ,d eq[; LrEHk gSa] ysfdu fdrkcksa ds budh foRrh; gkykr mruh gh detksj fn[krh gSA mlh izdkj] fjVsylZ dh T;knkrj iwath ;k rks fdlh izksiVhZ ;k dgh vkSj yxh gqbZ gS] vc t:jr gS fd os okil bl izfrLi/khZ O;kikj esa vius iSlk fuos”k djsaA mudk dkjksckj blfy, /khek gS fd os QaM dk tqxkM+ djus dk iz;kl ugha djrs gSaA MhylZ ges”kk] viuh ekftZu de gksus dh ckr djrs gSa] tcfd vkt ds gkykr esa lgh equkQk dekus ds fy, muds ikl ekSdk gS] D;ksafd vkt lSdM+ks e>ksyh daifu;ka] rqjar isesaV dh “krksZ ij lLrs jsV esa esVsfj;y nsus dks rS;kj gSA vkt ds le; esa dS”k isesaV dk dksbZ ek;us ugha gS] LkhMh Hkh vc 5&6 Qhlnh vkWQj gks jgsa gSa] tks igys 2 izfr”kr gksrk FkkA MhylZ dks vc cSad ls dSfiVy ysdj O;kikj esa Mkyuk gksxk] vxj t:j iM+sA vxys 3&4 lkyksa ds fy,] blh rjg ds dSfiVy dh t:jr gksxh] tks cktkj esa vkidh fgLlsnkjh dks cpk,a j[ksxhA th,lVh] fuf”pr :Ik ls vkxZukbt czkaM ds izksMDV dks LkLrk cuk,sxk] blfy, ;s daifu;ka cM+s cktkj esa vius lc&czkaM dks c<+kok nsxhA lky 2014 ds ckn] IykboqM vkSj iSuy baMLVªh us viuh {kerk esa 40 Qhlnh dk btkQk fd;k gSA lIykbZ c<+h gS] lkFk gh gkmflax o izkstsDV lsxesaV esa ekax Hkh c<+h gS] ysfdu ml xzksFk dks gkfly djus ds fy,] fjVsylZ dks dSfiVy dh t:jr gksxh vkSj ,sls xzkgd dh igpku djuh gksxhA ;g le; cnyko dks Lohdkj djus dk gS] blds igys fd ;g vkidh cktkj fgLlsnkjh dks cny nsA
izxr f}osnh Mail to “dpragat@gmail.com”, (M) 9310612991
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The Ply RePoRTeR october 2018
Plantation needs industrialist hand too
apni baat
Rajiv Parashar, Editor
24
In developed countries like US, Europe many saw mill owners, wood industry groups are self involved in timber plantation. The Indian Wood industry can also think of ‘Integrated Business Model’ by investing in Plantation Timber growing business. The youngnew entrants must have a better idea and capabilities to build up plantation farming as a business that equally support the wood panel manufacturing business.
P
lantation timber is the basic raw materials for entire wood panel manufacturing sector, which accounts almost 65% capital involvement. The wood based Industry may afford some marginal cost increase of other raw materials but once price rise happens to Poplar, Eucalyptus, Rubber Wood, Melia-Dubia etc, the entire calculation of the industry get disturbed. The present situation in North India is an example where plywood Industry is compelled to cut down production because they are unable to remain viable due to higher timber prices & dull market. An important point is often noticed that there is always lack of trust between industry and plantation growers day to day, and they blame each other without knowing the reality, although both are right with their view points. It is also because Industry is not directly or indirectly involved in plantation business and on the other side farmers are not aware about actual demand and consumption of timber in the industry. The result is, there is often a demand and supply gap after an interval of 4-5 years. When there is price rise, farmers do plantation in plenty but when the price comes down, they uproot the plants in haste and do not plant in the next season. Recently, many state governments such as Haryana, Gujarat etc allowed licenses to set up plantation timber based manufacturing units in their respective states, and many states are considering the following model, because they understand that cutting and transportation of plantation logs would not harm the environment, however it supports farmers to increase their income. The governments are offering many sops to farmers, there are many rebate in income from agriculture related output. Hence, plantation timber may be emerge as another profitable business for wood panel industry entrepreneurs, along with the benefit of sustainable supply of logs to this industry as well. In developed countries like US, Europe many saw mill owners, wood industry groups are self involved in timber plantation. The Indian Wood industry can also think of ‘Integrated Business Model’ by investing in Plantation Timber growing business. The young-new entrants must have a better idea and capabilities to build up plantation farming as a business that equally support the wood panel manufacturing business. It would be a win-win situation if thought and planned differently to avoid fluctuation and demand and supply gap. To target a Rs. 30000 crore plus Plantation Timber based industry is sure-shot a profitable and sustainable business, if played wisely. Now, come to this October 2018 issue, which has many market news based on our ground reports related to soaring prices of chemicals, other raw materials, dollar effect on finished goods etc. One2one interaction with Mr. Raj Patel, Director, Royale Touche Group is worth read for entire Decorative Laminates sector. Interview with Mr. Hitesh Ruparel, MD, HR Industry, a young entrepreneurs from Yamunanagar Mr. Abhishek Maniktahla (Durbi Plywood) and Mr. Akshay Garg (Black Cobra Wudpla) are also informative and inspirational. Besides, lots of interesting industry and trade happenings have been published.
Keep reading and send your view !
Rajiv Parashar www.plyreporter.com
(I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
The Ply RePoRTeR october 2018
viuh ckr
apni baat
fVEcj IykaVs’ku dks m|ksxifr;ksa dh t:jr
26
vesfjdk] ;wjksi tSls fodflr ns”kksa esa l‚ fey ekfydksa vkSj oqM baMLVªh xzqi dks ns[kk x;k fd os fVEcj ds IykaVs”ku esa Lo;a “kkfey gSaA Hkkjrh; oqM baMLVªh Hkh IykaVs”ku fVEcj c<+us okys O;olk; esa fuos”k djds ^,dh—r O;kikj e‚My^ ds ckjs esa Hkh lksp ldrs gSA m|ksx esa u, vkus okys ;qok m|fe;ksa ds ikl IykaVs”ku QkfeaZx dks ,d O;olk; ds :i esa volj iSnk djus ds fy, ,d csgrj fopkj vkSj {kerk gksuh pkfg, tks oqM iSuy eSU;wQSDpfjax fctusl dh lgk;rk djsA
I
ykaVs”ku fVEcj iwjs oqM iSuy eSU;wQSDpfjax lsDVj ds fy, eq[; dPpk eky gS] tks dqy ykxr [kpZ dk yxHkx 65 Qhlnh iwathxr Hkkxhnkjh fuHkkrk gSA oqM osLM baMLVªh vU; dPps eky ds ykxr esa ekewyh o`f) dks lgu dj ldrh gS ysfdu iksIkyj] lQsnk] jcj oqM] esfy;k&Mqfc;k vkfn dh dher c<+us ds ckn m|ksx dh iwjh x.kuk MkokMksy gks tkrh gSA mÙkj Hkkjr esa orZeku fLFkfr ,d mnkgj.k gS tgka IykboqM m|ksx dks mRiknu esa dVkSrh djus ds fy, etcwj gksuk iM jgk gS D;ksafd os ydM+h dh Åaph dherksa ds ckotwn] cktkj esa eanh ds dkj.k jsV c<+kus esa vleFkZ gSaA ,d egRoiw.kZ fcanq vDlj uksfVl fd;k tkrk gS fd m|ksx vkSj IykaVs”ku fVEcj ls tqM+s fdlkuksa ds chp fnu o fnu fo”okl dh deh gksrh tk jgh gS] vkSj os okLrfodrk dks tkus fcuk ,d&nwljs dks nks’k nsrs gSa] gkykafd nksuksa dh ckr lgh gSaA ;g blfy, Hkh gS D;ksafd m|ksx lh/ks ;k ijks{k :i ls IykaVs”ku fctusl esa “kkfey ugha gS] nwljh rjQ fdlkuksa dks m|ksx esa ,sls fVEcj dh okLrfod ekax vkSj [kir ds ckjs esa irk ugha gksrk gSA urhtru 4&5 lky ds varjky ds ckn vDlj fVEcj dh ekax vkSj vkiwfrZ esa varj iSnk gks tkrk gSA tc dherksa esa o`f) gksrh gS] rks fdlku cgqr lkjk IykaVs”ku djrs gSa ysfdu tc dher de gks tkrh gS] rks os tYnh ls ikS/kksa dks m[kkM+ Qsadrs gSa vkSj vxys lhtu esa ugha yxkrs gSaA gky gh esa] gfj;k.kk] xqtjkr vkfn tSlh dbZ jkT; ljdkjksa us vius jkT;ksa esa IykuVs”ku fVEcj ij vk/kkfjr eSU;wQSDpfjax ;wfuV~l dh LFkkiuk ds fy, ykblsal dh vuqefr nh gS] vkSj dbZ jkT; bl e‚My ij fopkj dj jgs gSa] D;ksafd os le>rs gSa fd IykaVs”ku y‚x dkVuk vkSj bldk ifjogu djuk] i;kZoj.k dks uqdlku ugha igqapk,xk] cfYd ;g fdlkuksa dks mudh vk; c<+kus esa enn djsxkA blds fy, ljdkjsa fdlkuksa dks dbZ Qk;nsa ns jgh gSa] —f’k mRiknu ls lacaf/kr vk; esa dbZ NwV gSaA blfy,] oqM iSuy baMLVªh m|fe;ksa ds fy, IykaVs”ku fVEcj ,d vkSj ykHknk;d O;olk; ds :i esa mHkj ldrk gS] lkFk gh blls m|ksx dks y‚x dh lrr vkiwfrZ dk ykHk Hkh feysxkA vesfjdk] ;wjksi tSls fodflr ns”kksa esa l‚ fey ekfydksa vkSj oqM baMLVªh xzqi dks ns[kk x;k fd os fVEcj ds IykaVs”ku esa Lo;a “kkfey gSaA Hkkjrh; oqM baMLVªh Hkh IykaVs”ku fVEcj c<+us okys O;olk; esa fuos”k djds ^,dh—r O;kikj e‚My^ ds ckjs esa Hkh lksp ldrs gSA m|ksx esa u, vkus okys ;qok m|fe;ksa ds ikl IykaVs”ku QkfeaZx dks ,d O;olk; ds :i esa volj iSnk djus ds fy, ,d csgrj fopkj vkSj {kerk gksuh pkfg, tks oqM iSuy eSU;wQSDpfjax fctusl dh lgk;rk djsA ekax vkSj vkiwfrZ esa mrkj p<ko ls cpus ds fy, vyx&vyx fopkj vkSj ;kstukc) rjhds ls dke djus ls ;g lHkh ds fy, Qk;nsean lkfcr gksxkA 30000 djksM+ :i, ls T;knk ds IykaVs”ku fVEcj vk/kkfjr m|ksx dks /;ku esa j[kdj vxj cqf)ekuh ls dke djsa rks vo”; gh IykaVs”ku fVEcj ,d ykHknk;d vkSj fVdkÅ O;olk; lkfcr gksxkA vc] vDVwcj 2018 ds bl vad dh ckr djsa rks blesa dsfedy] vU; dPps eky] rS;kj eky ij M‚yj ds çHkko ls lacaf/kr gekjh xzkmaM fjiksVZ ds vk/kkj ij dbZ lekpkj gSaA j‚;y Vp ds funs”kd Jh jkt iVsy ds lkFk ckrphr iwjs MsdksjsfVo ySfeusV~l lsDVj ds fy, i<+us yk;d gSA ;equkuxj ds ;qok m|eh Jh vfHk’ksd ekfudVgyk ¼MchZ IykboqM½ vkSj Jh v{k; xxZ ¼CySd dkscjk oqMIyk½ rFkk ,p vkj baMLVªht ds ,eMh Jh fgrs”k #ikjsy ds lkFk lk{kkRdkj Hkh tkudkjh iw.kZ vkSj çsj.kknk;d gSaA blds vykok] m|ksx vkSj O;kikj ds ?kVukvksa ij cgqr lkjs fnypLi viMsV çdkf”kr fd, x, gSaA
jktho ikjk’kj (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
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THE Ply REPoRTER october 2018
Soaring Phenol PriceS force hPl induStry to cut Production
NEWS WATCH
T
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he unexpected jump in Phenol prices during last week of September and first week of October has shocked the High Pressure Laminate and Plywood Industry. Till writing this report, the phenol prices are registered to cross 140 level and reports from chemical suppliers and importers indicated that it will soar higher further because there are less inventories stock at port. A Mumbai based Importer opined that due to strengthening dollar prices against rupees, they became alert for further import of materials as they are making loss due to weak rupee. He says that the poor inventory stock and high dollar prices are the main reason behind jumping phenol prices including other chemical prices such as Methanol and Melamine. Another phenol importer from Gujarat says that a domestic unit has started production of phenol in India, which is having huge manufacturing capacity and it was expected their production to be streamlining shortly that’s why they reduced the import volume. Suddenly, this domestic phenol unit went for some maintenance that has created short supply in market. The phenol prices reported to go up more than 25 percent in a month period has created chaos like situation in HPL industry. Many HPL producers decided to cut their production with immediate affect because it is not possible to pass this high cost to market. A Gujarat based laminate producer says that apart from phenol prices, other raw materials such as formalin, melamine and craft paper cost has gone high during this period, so it is very much difficult to absorb this high cost by a producer. At the same time, demand is low; hence to pass this cost to market is also a herculean task. Another producer says that it is wise to cut production thus making loss to produce material at this high cost. Other Sources confirmed to The Ply Reporter that phenol price will soften within couple of months although high dollar prices will disturb the manufacturing cost, hence it is catch 22 like situation for industry.
QsukWy dh rst dherksa us ysfeusV mRiknu ?kVkus dks fd;k etcwj racj ds vkf[kjh lIrkg vkSj vDVwcj ds igys lIrkg ds nkSjku QsukWy dh dherksa esa vçR;kf”kr c`f) us gkbZ Msfa lVh ySfeusV vkSj IykboqM m|ksx dks pkSdk fn;k gSA bl fjiksVZ dks fy[kus rd] QsukWy dh dher 140 ds Lrj dks ikj dj pqdk FkkA dsfedy lIyk;j vkSj vk;krdksa ls feyh tkudkjh ds eqrkfcd] jsV vkSj vkxs Hkh c<+x s k D;ksfa d iksVZ ij bUosVa hª LV‚d dkQh de gSAa eqca bZ fLFkr ,d vk;krd us dgk fd #i;s ds eqdkcys M‚yj dh dherksa esa etcwrh ds pyrs] os vkxs vk;kr djus ds fy, lrdZ gS D;ksfa d #i;k ds detksj gksus ds dkj.k mUgsa uqdlku gks jgk gSA mudk dguk gS fd de bUosVa hª LV‚d vkSj M‚yj dh Åaph dhersa esFku‚y vkSj esyekbu tSlh vU; jklk;fud dherksa lfgr QsukWy dh dherksa esa mNky ds eq[; dkj.k gSAa xqtjkr ds ,d vkSj QsukWy vk;krd dk dguk gS fd ,d ?kjsyw bdkbZ us Hkkjr esa fQuksy dk mRiknu “kq: dj fn;k gS] ftldh cM+h fofuekZ.k {kerk gS vkSj ;s mEehn Fkh fd mudk mRiknu tYn gh lqO;ofLFkr gks tk,xk] blhfy, vk;kr ek=k esa deh vkbZ gSA vpkud] ;g ?kjsyw QsukWy bdkbZ esa dqN j[kj[kko dk dke gks jgk gS ftlds pyrs cktkj esa vkiwfrZ de gSA ,d eghus esa QsukWy dh dherksa esa 25 çfr”kr ls vf/kd dh o`f) gqbZ gS] ftlds pyrs ,pih,y m|ksx esa vjktdrk dh fLFkfr iSnk gks xbZ gSA dbZ ,pih,y mRikndksa us vius mRiknu dks rRdky çHkko ls de djus dk QSlyk fd;k gS D;ksafd cktkj esa bl Åaph ykxr dks [kikuk laHko ugha gSA xqtjkr fLFkr ,d ySfeusV mRiknd dk dguk gS fd QsukWy dh dherksa ds vykok] bl le; Q‚eZyhu] esykekbu vkSj Øk¶V isij tSlh vU; dPph lkexzh dh ykxr Hkh c<+h gS] blfy, fuekZrkvksa }kjk bl Åaph ykxr dks vo”kksf’kr djuk cgqr eqf”dy gSA lkFk gh ekax de gS] blfy, cktkj esa bl ykxr dks ikfjr djuk Hkh ,d dfBu dk;Z gSA ,d vU; fuekZrk dk dguk gS fd mRiknu esa dVkSrh djuk cqf)ekuh gS D;ksafd bl Åaph ykxr ij mRiknu djus esa gkfu gks jgh gSA dbZ vU; lw=ksa us Hkh IykbZ fjiksVZj dks crk;k fd QsukWy çkbl dqN eghuksa ds Hkhrj ?kVsaxh gkykafd M‚yj dh Åaph dhersa eSU;wQSDpfjax d‚LV dks c<+k ldrh gSa] blfy, ;g m|ksx ds fy, vleatl dh fLFkfr tSlk gSA
The Ply RePoRTeR october 2018
If a company Is not organIzed, and does not have commItment for qualIty, It wIll have to exIt one day
Started in 1978 in Wadhwan city, Gujarat, Royale Touche is known in India for design innovation in laminates. They gave the laminate a complete makeover with finishes and colours like never before. Suddenly the laminate was no longer just an economical, hard-wearing countertop. The company created laminates that had texture, unparalleled designs and most importantly; character. Today, Royale Touche group has over 175 marketing professionals across India. Mr. Raj Patel, who is at the helm of affairs spoke to The Ply Reporter giving insights about how Royale Touche is doing today, as well as current undertakings, plans and initiative. www.plyreporter.com
The Ply RePoRTeR october 2018
How is the market of decorative laminate for Royale Touche at present?
Since a year, the limit of ‘increased capacity with lowered price rate’ went beyond expectation. Did Royale Touche feel similar pressure? Market is on the contrary has improved for good products and brands. The unfair practices that had been prevailing in the market along with Tax evasion have reduced. Owing to that, the product price gap has decreased between our products and other substandard products. Because of this people are more susceptible to choose a high quality product available at reasonable rates. Please reflect on the turnover and the expected growth ahead. We have generated around Rs. 375 crore turnover revenue in our Laminate business. We have planned a further growth of 20 percent this year.
Please show me a company who is manufacturing 0.92mm Lamimates and has a healthy balance sheet. The product has been introduced in the market to earn a slightly better margin but in reality achieving that differential is not possible because the product has no differentiating factors. Also the manufacturers don’t get the advantage. While the market is facing difficulties & pressure, Royale Touche is moving positively with around 20% plus growth, is quite interesting. We have stuck to our policy and norms. If we are going to be consistent with our processes and product quality, which is the backbone for any successful brand, if we are going to be loyal to our channel partners, if we are committed to their growth, and most importantly if we respect fair trade practices then growth is inevitable.
We have grown by around 18.0 % every year during last 3 years and we expect to grow further by 20 % in this year. We have witnessed around 30% growth in our premium and 1.0 mm product category. Our Laminate business has generated around Rs. 375 crore turnovers. Price is always secondary for the quality conscious. The sale of 0.8 mm will be for certain clients based in rural areas and small towns but that is also because they have not been exposed to 1 mm and 1.25 mm products. I do not see anyone having a 0.8 mm range, which is even remotely as good as any of the top players. 0.92 has been introduced in the market to earn a slightly better margin but in reality achieving that differential is not possible. When the concept of Non-Folder started, it was clear that it was not going to last because there was no basis to it, or a sustainability model behind it. www.plyreporter.com
one 2 one
The market for decorative laminate has been good for Royale Touche. We have grown by around 18.0 % every year during last 3 years and we expect to grow further by 20.0% in this year. Our product innovations are performing well and being acknowledged for quality and finish. Despite of the competition in HPL trade, we have grown in sales and reach. Each of the brands under the Royale Touche umbrella is growing at a decent pace. We have witnessed around 30% growth in our premium and 1.0 mm product category.
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The Ply RePoRTeR october 2018
inTeRview
If a mId-sIzed plywood company Ignores spendIng on brand, then sooner or later, he wIll do job work or shut down says Mr. Abhishek Maniktahla, Promoter, Brand DURBI plywood
Shree Gopal Udyog ventured into plywood industry in 1997 with one peeling unit and in just one year 166 in 1998 forayed into full-fledged plywood manufacturing with one 10 daylight hot press. The premium quality of the product and services coupled with growing demand soon led them to increase their production capacity to four hot-presses along with state of the art infrastructure. Today, the organization is headed by a young, capable, and committed entrepreneur Mr Abhishek Maniktahla, a new genre business leader who possesses a vision to take the organization to newer heights by doubling the current capacity. Durbi Plywood under his leadership is advancing towards having a super-organised work culture, an ultra-modern facility with a diversity of products with quality that speaks for itself. The interview is worth a read for the emerging entrepreneurs as well as other mid-segment players operating in the plywood domain. www.plyreporter.com
The Ply RePoRTeR october 2018
When and where did you enter into manufacturing? What were its growth factors? We started with log peeling in 1997 in Yamunanagar and then gradually moved to plywood manufacturing in 1998. We started with one 10 daylight press and production was around 3.0 L. Today we have a capacity of 11L with 4 hot presses. Our factors of growth have been our consistent quality from past two decades and our branding which we are sharpening with each passing day. Networking at the ground level and with industry honchos and engaging public relations has helped us a lot to propel this growth. We understand that investing on research and developmentin product and production processesis the key and helps us to stay well ahead of the competition. What is your infrastructure and production capacity at present and what products are being manufactured? Shree Gopal Udyog started with one press and now it has 4 presses with production around 11L. Sq feet. Currently we are manufacturing Plywood (IS 303 and IS 710), Blackboards (IS 1659) and Flush doors (IS 2202). Very soon we are planning to enter into densified plywood manufacturing. What is your expansion plan and capacity building mechanism? We are absolutely geared up to address newer markets, expand the existing product portfolio and make Durbi Plywood a household name. We are
about to install one more press which will increase our capacity to 15L sq. ft. We are clear to intensify our production while minutely focusing to minimize our cost of production.
inTeRview
Doors have undoubtedly a bright future ahead. Northern and Central India is the biggest market for it.India is a rapidly developing country and the government is emphasizing on infrastructure by running many projects for which they require material which ispropelling the demand constantly. There are many projects in pipeline and I do not foresee any major issues in the demand for the doors.
The timber availability in coming days will come down as the plantation of poplar is very low. What is your observation?
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We all know Poplar and Eucalyptus are two main timbers which form the basis of plywood production. We also know and agree that the supply of both the timbers have been adversely affected due to low prices in last few years. Opening up the licenses in Haryana have led to many new units being set up which have aggregated a lot of issues regarding timber price and purchase. Since past four years Poplar timber was heavily underpriced due to which farmers were fed up and they stopped plantation of this timber which created crisis. The critical challenge for the industry in the days to come will be to support the farmers by buying sufficient quantities at sustainable prices to keep them growing timber profitably. With GST in place now, what changes do you observe in plywood industry especially in operations of Yamunanagar factories? Well, we all know that Yamunanagar market is fundamentally an unorganised market which believes in selling their products by hook or by crook. Before GST people used to sell their products without billingor under billing which was creating numerous issues for www.plyreporter.com
the Ply rePorter october 2018
a talk With MAChINERy SOluTION PROVIdERS
machinery talk
We have directed our innovations this year toWards achieving
‘PROCESS INNOVATIONS’ through our machines
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says Mr. Hitesh Ruparel, MD, H R Industries
HR Industries is well-known ‘Impregnation Line’ producer in India, having more than 50 % market share due to their innovation, good quality and better service to the industry. With expanding industry manufacturing in HPL, LPL and Plywood, they have maintained the same pace of innovation to offer high quality machines that improves the products quality, reduce energy consumption and wastage. In this issue of ‘Machinery Talk’, The Ply Reporter interviewed Mr. Hitesh Ruparel, the man behind the success of HR Industries, about the latest innovation in Impregnation Lines and precautions to improve the life of machines. www.plyreporter.com
The Ply RePoRTeR october 2018
An Impregnation line which carries a Brand, and the Brand speaks of Quality!While few Impregnation Lines in India are made to acceptable standards, their general and specific qualities can vary widely. Poor-quality Impregnation Lines are often put on the market due to ignorance or greed. Unfortunately, for the uninformed HPL owner, a high-quality Impregnation Lines and one of poor quality will look and feel the same.
We have our “Energy Efficient dryers”, a significant improvement over our previous dryers, which have significantly improved on the “input cost of energy” on our machines “Accuracy” of our Rotary cutters which have resulted in “zero wastages” in certain process stages and automation of some processes reducing human folly and wastages. “Coaters” for HPL and LPL Industry at each price & product point.
Always try to get the best machine that one’s budget can afford.
How these innovations helping to improve the quality of finished products?
Best machine does not signify the one with more superfluous components but one made with quality parts. One that isn’t going to break in a matter of months and not be worth repairing. Consider this an investment, which will reward you over the years!
For sustainable Competitiveness innovation and quality are inter dependent. The recent technologically innovative process that we have included in our Machines, are results of long years of process observations and need of the Impregnation Industry.
While budgeting for a good quality Impregnation line, it is better to keep in mind the products that one wishes to produce over the years, the product specialists those who are going to work on the machine and the regular workers and Maintenance team. Squeezing on any front leads to a break-down situation down the years.
In a Consumer centric market these innovations help in improving quality of finished products in various ways.
What are the recent innovations by HR industries for HPL, LPL and Plywood sector. Mostly we have directed our innovations this year towards achieving “process innovations” through our machines.
In India, the un-organized sector has been running with age-old process technology and machines. Investing in new technology will be a priority activity for the new consolidated companies and therein we see the future for machine manufacturers! Machine manufacturers will reap enormous dividends in the coming years if they succeed in supplying quality machines and new age technology machines.
The “accuracy” factor focuses on standardization and optimization while our “EE Dryers” leads the way in Energy optimization and drying effectiveness. This results in better quality of impregnated papers rather than over or under dried Impregnated papers. How these innovations are required for saving input cost of material? Not all innovations are intended for input cost savings though in India, generally all innovations are directed in this regard. There is product innovation and there is process innovation involved. Mostly we have directed our innovations this year towards achieving “process innovations” through our machine as we have said before. We have significantly improved on the “input cost of energy” on our machines, zero wastages in certain process stages that earlier used to result in losses and automation of some processes reducing human folly and wastages. We have reduced the cost of impregnation through addition of rotary trimmers. These innovations have resulted in a new or we can say a significantly improved production and delivery method, resulting in input cost savings. How do you see the future expansion in HPL, LPL and Plywood production capacity? We generally look into the industry through our sales per year. Our sales have been increasing year on year and www.plyreporter.com
machineRy Talk
How can one identify a good quality of Impregnation line?
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