The Ply RePoRTeR OCTOBER 2019
VoL.19 ISSUE 10 october 2019
A Techno-Informative Magazine EDITORIAL & CORRESPONDENCE 40/76, LGF, C.R. Park, New Delhi - 110 019. Tel.: 011-4678 0023 Email : plyreporter@plyreporter.com ADVERTISING Tel.: +91-9310612999, E-mail: devplyreporter@gmail.com CONTENT Tel.: +91-93106 12993 E-mail: plydata@gmail.com SUBSCRIPTION / CIRCULATION Tel.: 011-46780023 Mob.: +91-93106 12995 / 2 E-mail: subscription@plyreporter.com ACCOUNTS Tel.: +91-93106 12996 E-mail: bigseamarcomindia@gmail.com
www.plyreporter.com
Contents Regular Coloumn 20-22 Editorial 282 Fair News
24-26 Apni Baat 283 Horoscope
284 Advertiser’s Index
News Watch 36 I Liner is the savior of laminates in
eanh ds nkSj esa ykbuj us ySfeusV m|ksx dks FkksMh+ jkgr nh
42 I Okume Face Veneer import drops
IykboqM dh detksj ekax ds dkj.k vksdew s Qsl fofu;j ds baiksVZ esa fxjkoV
46 I New wood based industries
;wih esa ydM+h ij vk/kkfjr m|ksx ds
48 I Flood severely affects plywood
ck<+&ckfj”k ls IykboqM dk O;kikj xaHkhj :i ls çHkkfor
52 I Govt. again asked on saw mill
ljdkj us iq.ks vkSj dksYgkiqj esa tkjh ykblsal ij fQj fjiksVZ ekaxh
slowdown phase
due to weak plywood demand
licences in UP in catch 22 situation fy, u, ykblsl a dks ysdj vleatl trade
licences in Pune and Kolhapur
54 I Siempelkamp receives orders for
MDF line from Australia and Japan
68 I TESA add “AC5” and “French
Bleed” to Flooring Collection
70 I RAVE & RIPPLE – VISION 3D
WONDERS FROM AICA
72 I Archidply bestowed with ‘Most
Impactful Power Brand’ in 2019
198 I WPC PLANTERS BY HARDYPLAST
ANNUAL SUBSCRIPTION Rs. 1,100/-
Printed, published and owned by Pragat Dvivedi, Printed at Modest Graphics Pvt. Ltd., C-53, DDA Shed, Okhla Industrial Area Phase-I, New Delhi-110020 and published at F-1118, C.R. Park, New Delhi - 110 019. Editor Pragat Dvivedi The views expressed in the columns of ‘The Ply Reporter’ are not necessarily those of the editor or the publisher & they accept no responsibility for them. No part of this magazine including advertisements designs, prepared by us or through us should be copied, reproduced or transmitted by anyone without prior written permission of the publisher. The Magazine is not responsible for the opinions & ideas presented on the following pages. All disputes regarding this magazine will be settled in Delhi (India) Jurisdiction only.
TOTAL NUmBER Of PAGES - 296 www.plyreporter.com
PREVIEW
The 1st Edition of
Pg.
155
India Interior Retailing (IIR) and 4th edition of WADE ASIA: An unique Knowledge Platform
The Ply RePoRTeR OCTOBER 2019
Contents
Contents
India Interior Retailing (IIR) Conclave & Awards
One 2 One
Interview
Mr. Shobhan Mittal,
Managing Director & CEO, Greenpanel Industries Limited
Pg.
114
Cover Story
Pg.
202
Is MDF replacing Plywood?
www.plyreporter.com
Pg.
28
Pg.
110 Mr Pawan Garg,
Managing Director, Alstone Industries
The Ply RePoRTeR OCTOBER 2019
Contents
Contents
Greenlam Connect
Pg.
Greenlam organizes dealers’ meet at Haridwar and their NEWMIKA dealers goes on family trip to Austria and Switzerland
Loyal of AICA
Event Watch 261
Alstone continues awareness drive Stylam Industries bags ‘India’s greatest brands & leaders 2015-16’ award 264
ASEAN Plywood Dealers’
Stylam Industries bags ‘India’s greatest excursion at Dubai brands & leaders 2015-16’ award 267
Archidply participates in Arch Fest
Stylam bags ‘India’s greatest 2019 Industries at Allahabad brands & leaders 2015-16’ award
262
Mr Chirag Shah, Proprietor, Jinnal Sales, Pune
Pg.
200
Bhutan Tuff opens second
Stylam Industries ‘India’s greatest showroom in bags Delhi brands & leaders 2015-16’ award 265
Match Graphics opens display center in Delhi to serve northern region in better way 268
Star Laminates launches their folders at Chandigarh
266
AMULYA MICA Dealers’ Meet at Lucknow 270
Live showcase of CPL products at Design Elements, Vadodara
276 | Technical Update www.plyreporter.com
95
The Ply RePoRTeR OCTOber 2019
A PURE & POWERFUL IDEA tO GIVE INSIGHt tO REtAIL COMMUNItY
Editorial
Pragat Dvivedi, Founder Editor
20
The changes are now so fast that it is going to change a lot more than any of us are able to gauge. The next five years when Indian Prime minister has an aim of making India as 5 trillion-dollar economy, we all have a lot to learn, change and develop. ‘India Interior Retailing 2019’, in its first mega edition, the event has already become a large forum where more than 100 people have expressed their willingness to talk, share and grow together.
When a businessman plans anything, the calculations, investment & profit drive his action. But when crazy and passionate people do something, they just move with passion without slightest hint of hard work or profit-loss. They only depend on INTENT, HARDWORK & BLESSINGs. I have only these things in abundance with me on the new journey named “India Interior Retailing.” The pain of seeing my friends in retail & wholesale, their struggle to find a clear roadmap, juggling between value, volumes and competition pushed me to conduct surveys and studies on interior product consumption patterns and consumer behaviour. The impact of income level, education, demography, class, society, digitalization and aspiration is continuously changing the market dynamics and so in retail and wholesale activity. The changes are now so fast that it is going to change a lot more than any of us are able to gauge. The next five years when Indian Prime minister has an aim of making India as 5 trillion-dollar economy, we all have a lot to learn, change and develop. ‘India Interior Retailing 2019’, in its first mega edition, the event has already become a large forum where more than 100 people have expressed their willingness to talk, share and grow together. This year we have 50 plus speakers, panelists & jury who are going to share their experiences and views with the retail, wholesale, designer and architect community so that knowledge and learning can have a wider reach to all cities, all segment of people, especially to those who are hungry and willing to grow genuinely with honest mindset. The IIR is designed in such a way that you can choose to stay in conference hall for the topics you wish to learn about, or you can network people who have come with similar mindset of learning. I thank all those supporting brands who have come along to support this motive without even calculating their benefits against the spent at IIR. It is already a success because you all have given us-the entire Ply Reporter & Surfaces team an unconditional support which is possible only due to INTENT, HARDWORK & BLESSINGs. If we make any mistake, I firmly know we have so many hands and support that it will turn into a beautiful reality one day. We welcome you all in IIR 2019, Lets Grow Togeather,
Pragat Dvivedi Founder Editor Mail to “dpragat@gmail.com”, ( M) 9310612991. www.plyreporter.com
The Ply RePoRTeR OCTOber 2019
laikndh;
Editorial
vkbZ vkbZ vkj% fjVsylZ ds Kkuo/kZu dk ,d l’kä Qksje
22
cnyko bruh rst gSa fd ;g gekjh lksp ls dgha vf/kd rsth ls cny jgh gSA vxys ikap lky esa] tc Hkkjrh; ç/kkuea=h dk Hkkjr dks 5 fVªfy;u MkWyj dh vFkZO;oLFkk cukus dk y{; gS] rks ,sls esa ge lHkh dks cgqr dqN lh[kuk] cnyuk vkSj fodkl djuk gksxkA ^bafM;k baVhfj;j fjVsfyax 2019*] vius igys esxk laLdj.k esa gh] ,d cM+k eap cu x;k gS tgk¡ 100 ls vf/kd yksxksa us lkFk cSBdj ckr djus vkSj vius vkbfMvk dks lk>k dj vkxs c<+us dk ea= nasxsA
tc ,d O;olk;h dksbZ ;kstuk cukrk gS rks] lVhd vkdyu] fuos”k vkSj ykHk] mlds dke dks vkxs c<+krk gS] ysfdu tc dksbZ mRlkgh O;fä] tquwu ds lkFk dqN djrk gS] rks og Qk;ns&uqdlku ds ckjs esa fcuk lksps cl dM+h esgur ds lkFk vkxs c<+rk gSA mls dsoy baVsaV] gkMZodZ vkSj yksxksa dh “kqHkdkeukvksa ij Hkjkslk gksrk gSA esjs ikl Hkh ^^bafM;k baVhfj;j fjVsfyax^^ dh bl ubZ ;k=k esa esjs lkFk dsoy ;gh phtsa cM+h ek=k esa ekStwn gSA fjVsy vkSj gksylsy esa gekjs fe=ksa ds ,d Li’V jksMeSi ryk”kus esas muds la?k’kZ] ewY;] laLdj.kksa vkSj çfrLi/kkZ ds chp QSlyk ugha ys ikus ds] muds nnZ ns[kus ds ckn gh esjk eu eq>s bl fo’k; ij v/;;u djus vkSj baVhfj;j çksMDV ds yxkus ds rjhds vkSj miHkksäkvksa ds O;ogkj ij losZ djus ds fy, çsfjr fd;kA vk; ds Lrj] f”k{kk] tulkaf[;dh] oxZ] lekt] fMftVykbts”ku vkSj yksxksa dh vkdka{kk ds çHkko ls cktkj esa yxkrkj cnyko gks jgs gaS] blfy, [kqnjk vkSj Fkksd O;kikj dh xfrfof/k;ka Hkh rsth ls cny jgh gSA cnyko bruh rst gSa fd ;g gekjh lksp ls dgha vf/kd rsth ls cny jgh gSA vxys ikap lky esa] tc Hkkjrh; ç/kkuea=h dk Hkkjr dks 5 fVªfy;u MkWyj dh vFkZO;oLFkk cukus dk y{; gS] rks ,sls esa ge lHkh dks cgqr dqN lh[kuk] cnyuk vkSj fodkl djuk gksxkA ^bafM;k baVhfj;j fjVsfyax 2019*] vius igys esxk laLdj.k esa gh] ,d cM+k eap cu x;k gS tgk¡ 100 ls vf/kd yksx lkFk cSBdj ckr djus vkSj vius vkbfMvk dks lk>k dj vkxs c<+us dk ea= nasxsA bl o’kZ 50 ls vf/kd oäk] iSufyLV vkSj twjh gSa] tks [kqnjk] Fkksd] fMtkbuj vkSj vkfdZVsDV dE;qfuVh ds lkFk vius vuqHko vkSj fopkj lk>k djsaxs] rkfd ukWyst vkSj yfuaZx dh igqap lHkh “kgjksa] yksxksa] fo”ks’kdj tks blds fy, dkQh bPNqd gSa vkSj bZekunkjh ds lkFk vkxs c<+us dks rS;kj gSa] rd O;kid gksA IIR dks bl rjg ls fMtkbu fd;k x;k gS fd vki mu fo’k;ksa ds fy, dkWUQzsal gkWy esa gh jguk pkgsaxs] ftuds ckjs esa vki dqN lh[kuk pkgrs gSa] ;k vki ,sls yksxksa ds lkFk viuk usVodZ c<+k,axs] tks lh[kus dh mlh lksp ds lkFk vk, gSaA oSls czkaM] tks IIR ds lkFk Qk;ns uqdlku dh x.kuk fd, fcuk] gekjs mís”; ds leFkZu esa lkFk vk,] eSa mu lHkh dk /kU;okn djrk gwaA ;g igys gh lQy gS D;ksafd vki lHkh us gesa & iwjs IykbZ fjiksVZj vkSj ljQsl fjiksVZj Vhe dks fcuk “krZ leFkZu fn;k gS] ;g flQZ baVsaV] dfBu ifjJe vkSj vkidh “kqHkdkeukvksa ds dkj.k gh laHko gks ldk gSA vxj ge dksbZ xyrh djrs Hkh gSa] rks eq>s –< fo”okl gS fd gekjs lkFk vusd yksxksa dk lkFk vkSj fo”okl gSa ftlls ,d fnu ;g ,d lqanj okLrfodrk esa cny tk,xkA ge vki lHkh dk IIR 2019 esa Lokxr djrs gSa] vkb, lkFk feydj vkxs c<+saA
izxr f}osnh Mail to “dpragat@gmail.com”, (M) 9310612991
www.plyreporter.com
The Ply RePoRTeR OCTOber 2019
Thrilling, AdvenTurous, Joyful Journey To iir
apni baat
Rajiv Parashar, Editor
24
The wood panel decorative surfaces and interior segment retail really need such a platform to grow. Few of the established retail shop don’t think, that a conclave can really be helpful in knowing something new, but there are 60 % people who believed the cause, and are looking forward to either attend or waiting for more updates, if they are not able to come to NSIC Okhla on 11th& 12th October.
India Interior Retailing (IIR) thought is very powerful, because it is basically conceptualized around creating an environment of learning, new knowledge and experience sharing of the successful people from different domain. Initially it was thought to be a risky idea because a normal perception is ‘wood panel trade and retail’ want to know only about cheap sourcing but slowly moving forward, we found that it is not true, there are few, if not many, who have hunger to learn new things. The entire team of Ply Reporter and Surface Reporter magazines worked hard to make this mission, as a successful Forum, which we could dedicate to this growing Interior- Exterior trade community. And we are confident that our team would be able to do this successfully with their passion and skill. In this journey when our team of 20 people travelled every city, town, state on different levels including myself, we realized that we are doing the most right thing as IIR, which a media can do in this segment with their passion and limited resource. The wood panel decorative surfaces and interior segment retail really need such a platform to grow. Few of the established retail shop don’t think, that a conclave can really be helpful in knowing something new, but there are 60 % people who believed the cause, and are looking forward to either attend or waiting for more updates, if they are not able to come to NSIC Okhla on 11th& 12th October. This magazine is being published 10 days prior IIR due to fix date policy but we are confidant to have many of the hungry and focused trade, retail and wholesale people joining and supporting IIR 2019. Those who are coming, I am sure they will go back with good inputs that will help them to grow in Interior product retailing domain in their respective regions and states. We all as Ply Reporter team has taken up the mission to bring knowledge and needed trend setting ideas to retailer community and we believe, you all are supporting us already. During last 3 months, In ‘Apni Baat’ I have wrote more on IIR through this column but I know, we are building a whole package here to give you in a bundle. The Ply Reporter present issue contains ‘well-studied cover story on ‘IS MDF REPLACING PLYWOOD?’ This report will indicate myths related plywood and MDF. A thought full interaction with Mr. Pawan Garg, MD, Alstone Industries on present ‘Slowdown and Delay Payment’ scenario is worth read for entire industry and trade. The interview with Mr. Shobhan Mittal, CEO, Greenpanel is helping to know the vision and further plan of this new Brand Greenpanel. Besides, many news reports related to Face Veneer, Plywood, Laminates, MDF, Timber, etc along with many happening in the trade and industry are published. Once again welcome to IIR on 11th October, NSIC Grounds, Okhla, New Delhi.
Rajiv Parashar www.plyreporter.com
(I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
The Ply RePoRTeR OCTOber 2019
viuh ckr
apni baat
vkbZ vkbZ vkj dh jksekapdkjh] pqukSrhiw.kZ o vkuanebZ ;k=k oqM iSuy MsdksjsfVo ljQsl vkSj baVhfj;j lsxesaV ds fjVsy fØ;kdyki dks vkxs c<+us ds fy, okLro esa ,sls eap dh cM+h vko”;drk gSA dqN LFkkfir fjVsy “kkWi ,slk ugha lksprs gSa] fd ,d dkWUDyso okLro esa dqN u;k tkuus esa enn dj ldrk gS] ysfdu 60 Qhlnh yksx ,sls gSa ftUgsa bl lksp ij fo”okl gSa] vkSj os ;k rks Hkkx ysus ds fy, rRij gSa ;k tks 11 vkSj 12 vDVwcj dks NSIC xzkmaM vks[kyk esa ugha vk ik,axs os viMsV ds fy, çrh{kk djsaxsA
26
bafM;k baVhfj;j fjVsfyax ¼vkbZvkbZvkj½ dk fopkj cgqr l”kDr gS] D;ksafd ;g ewy :i ls fofHkUu {ks=ksa ds lQy yksxksa ls lh[kus] Kku vftZr djus vkSj vuqHko lk>k djus dk ,d okrkoj.k rS;kj djus dh etcwr lksp ls ifjdfYir gSA “kq: esa ;g tksf[ke Hkjk yx jgk Fkk D;ksafd ,d lkekU; /kkj.kk Fkh fd ^oqM iSuy dk O;kikj vkSj fjVsy^ dsoy lLrs lksflaZx ds ckjs esa lksprk gS] ysfdu /khjs&/khjs vkxs c<+us ij irk pyk fd ;g lp ugha gS] cgqr T;knk ugha rks FkksM+s cgqr yksx ,sls t:j gS ftUgsa ubZ phtsa lh[kus dh cM+h yyd gSA IykbZ fjiksVZj vkSj ljQsl fjiksVZj dh iwjh Vhe us bl fe”ku dks ,d lQy Qksje cukus ds fy, dM+h esgur dh] ftls ge bl c<+rs baVhfj;j& ,DlVsfj;j VªsM dE;qfuVh dks lefiZr djuk pkgsaxsA gesa fo”okl gS fd gekjh Vhe vius tquwu vkSj dkS”ky ds lkFk bls lQyrkiwoZd iwjk djus esa l{ke gksxhA bl ;k=k esa tc 20 yksxksa dh gekjh Vhe vkSj eSa ns”k ds gjsd “kgj] jkT; dh ;k=k dj jgs Fks] rks geus eglwl fd;k fd ge IIR ds :i esa lcls lgh dke dj jgs gSa] tks ,d ehfM;k bl {ks= esa vius tquwu vkSj lhfer lalk/ku ds lkFk dj ldrk gSA oqM iSuy MsdksjsfVo ljQsl vkSj baVhfj;j lsxesaV ds fjVsy fØ;kdyki dks vkxs c<+us ds fy, okLro esa ,sls eap dh cM+h vko”;drk gSA dqN LFkkfir fjVsy “k‚i ,slk ugha lksprs gSa] fd ,d d‚UDyso okLro esa dqN u;k tkuus esa enn dj ldrk gS] ysfdu 60 Qhlnh yksx ,sls gSa ftUgsa bl lksp ij fo”okl gSa] vkSj os ;k rks Hkkx ysus ds fy, rRij gSa ;k tks 11 vkSj 12 vDVwcj dks NSIC xzkmaM vks[kyk esa ugha vk ik,axs os viMsV ds fy, çrh{kk djsaxsA ;g if=dk r; frfFk dh uhfr ds dkj.k IIR ls 10 fnu igys çdkf”kr dh tk jgh gS] ysfdu gesa fo”okl gS fd IIR 2019 esa cM+h lka[;k esa VªsM] fjVsy vkSj gksylsy ds oSls yksx blesa Hkkx ys jgs gSa vkSj leFkZu dj jgs gS tks QksdLM gSaA eq>s ;dhu gS fd tks yksx vk jgs gSa] os vPNs buiqV ds lkFk okil tk,axs] tks mUgsa vius {ks= vkSj jkT;ksa esa baVhfj;j çksMDV fjVsy lsDVj esa vkxs c<+us esa vo”; enn djsxkA IykbZ fjiksVZj Vhe us fjVsy dE;wfuVh ds fy, u‚yst vkSj t:jh VªsaM lsfVax vkbfMvk ykus dk chMk mBk;k gS vkSj gesa fo”okl gS fd vki lHkh igys ls gh gekjk leFkZu dj jgs gSaA fiNys 3 eghuksa ds nkSjku] ^viuh ckr* esa eSaus bl d‚ye ds ek/;e ls IIR ij cgqr dqN fy[kk gS] ysfdu] ge vkids fy, cgqr dqN] ,d lkFk nsus ds fy,] iwjk iSdst cuk jgs gSaA IykbZ fjiksVZj ds bl vad esa ^D;k ,eMh,Q IykboqM dks okdbZ fjIysl dj jgk gS\^ ij ,d foLr`r v/;;u çdkf”kr dh xbZ gSA bl fjiksVZ esa IykboqM vkSj ,eMh,Q ds feFkdksa ls lacaf/kr vkidh dbZ “kadkvksa dk tckc fey ldrk gSA vyLVksu baMLVªht ds ,eMh Jh iou xxZ ds lkFk ^orZeku eanh vkSj isesaV esa nsjh* ds ifj–”; ij [kkl ckrphr] iwjs m|ksx vkSj O;kikj ds yksxksa dks i<+uk pkfg,A xzhuiSuy ds lhbZvks Jh “kksHku feÙky ds lkFk lk{kkRdkj] bl u, czkaM ds fotu] mudh vkxs dh ;kstuk dks tkuus esa enn djsxkA blds vykok] O;kikj vkSj m|ksx esa gksus okys vusd xfrfof/k;ksa ds lkFk Qsl fofu;j] IykboqM] ySfeusV~l] ,eMh,Q] fVEcj vkfn ls lacaf/kr dbZ [kcjsa çdkf”kr dh xbZ gSA 11 vDVwcj dks] NSIC xzkmaM~l] vks[kyk] ubZ fnYyh esa IIR esa ge vkidk ,d ckj fQj Lokxr djrs gSA
Rajiv Parashar (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
www.plyreporter.com
THE Ply REPoRTER october 2019
Liner is the savior of Laminates in sLowdown phase
D
NEWS WATCH
uring last quarter July-Sept has not been very favorable for the laminate industry. Resulting majority of laminate manufacturers in Gujarat and North have been reported to increase the production of liner grade laminate. According to an estimate, India consumes roughly around a crore of liner laminates sheets every month. During slowdown this approximate number has a little bit increased because everybody is pushing liner grade and due to this development the prices in liner segment has contracted by 3 to 4%.
36
As per market report, average prices of liner laminates have been found around Rs 240 plus GST, which was around Rs 260 plus GST last year. The reason for this contraction was the favorable prices of chemicals, which laminate manufacturers, have been passing to supplies of liner laminate. The rise in liner laminate is also due to demands coming from Nepal, Bangladesh, Bhutan and some other neighboring countries and the demand pushing up in rural areas within the country is also helping the rise of liner laminates. The Ply Reporter regular study already had mentioned six months before that out of 300 HPL manufacturing units, more than 100 units are basically running their plants on the basis of liner laminates supplies. Experts say, “Due to rise in competition in decorative laminate category let see how long this trend will continue. It is certain that in coming months laminate prices will witness further competition and pressure. Let see when the bigger players will root out the smaller players, and who are the smaller players, waiting for that condition during 2020.
eanh ds nkSj esa ykbuj us ySfeusV m|ksx dks FkksM+h jkgr nh ykbZ&flracj ds fiNyh frekgh ds nkSjku ySfeusV m|ksx ds fy, cgqr vuqdy w ugha jgkA xqtjkr vkSj mÙkj Hkkjr esa ySfeusV ds vf/kdka”k fuekZrkvksa ds ;gka ykbuj xzM s ySfeusV ds mRiknu c<+kus dh lqpuk gSA ,d vuqeku ds vuqlkj] Hkkjr esa gj eghus yxHkx ,d djksM+ ykbuj ySfeusV “khV dh [kir gksrh gSA eanh ds nkSjku bl vuqekfur la[;k esa FkksMh+ o`f) gqbZ gS D;ksfa d gj dksbZ ykbuj xzM s dks ysdj vkxs c<+ jgk gS ftlds pyrs ykbuj lsxesVa esa dherksa esa 3 ls 4 Qhlnh dh deh vkbZ gSA cktkj dh fjiksVZ ds vuqlkj] ykbuj ySfeusVl ~ dh vkSlr dhersa yxHkx 240 #i;s Iyl th,lVh ds vklikl ikbZ xbZ] tks fiNys lky yxHkx 260 #i;s FkhA bldk dkj.k dsfedy dh dhersa de jguk Fkha] tks fd fuekZrkvks]a ykbuj ds lIykbZ ds lkFk bl jkgr dks xzkgdksa dks ikl dj fn;kA ykbuj esa o`f) dk ,d dkj.k usiky] ckaXykns”k] HkwVku vkSj dqN vU; iM+kl s h ns”kksa ls vkus okyh ekaxas Hkh gS vkSj ns”k ds Hkhrj xzkeh.k {ks=ksa esa ekax c<+us ls Hkh ykbuj ySfeusV ds c<+us esa enn fey jgh gSA IykbZ fjiksVjZ ds fu;fer v/;;u esa Ng eghus igys gh mYys[k fd;k x;k Fkk fd 300 ,pih,y cukus okyh bdkb;ksa esa ls 100 ls vf/kd bdkb;k¡ ewy :i ls ykbuj ySfeusVl ~ ds vk/kkj ij vius la;= a pyk jgh gSAa fo”ks’kKksa dk dguk gS fd Msdksjfs Vo ySfeusV dsVx s jh esa çfrLi/kkZ esa o`f) ds dkj.k ;g ço`fÙk dc rd tkjh jgsxh ;g ns[kus okyh ckr gSA ;g fuf”pr gS fd vkus okys eghuksa esa ySfeusV dh dherksa esa vkSj çfrLi/kkZ c<+x s hA ns[krs gSa fd cM+s Iys;lZ] NksVs Iys;lZ dks dc m[kM Qsdx as s vkSj oSls dkSu NksVs Iys;lZ gSa tks 2020 ds nkSjku ml fLFkfr dk bartkj dj jgs gksx a As
For the First time in india, Greenpanel mdF introduces a larGer and more economical 8â&#x20AC;&#x2122; X 6â&#x20AC;&#x2122; size boards
Mr. Shobhan Mittal, MD & CEO, Greenpanel Industries Limited
Mr Shobhan Mittal by virtue of his sharp business acumen, vision and conviction forayed into the MDF business against all odds. He has successfully brought about a sea change in the mindset of people to accept MDF in India. It is his vision and conviction that has revolutionized the interior infrastructure market with MDF. He currently serves as the Managing Director & CEO of Greenpanel Industries Limited.
The Ply RePoRTeR october 2019
We have steadily enhanced our operational efficiency to ensure that the capacities were optimally utilised throughout the year. We have also implemented a rational cost structure to instill a culture of zero tolerance to wastage. At the same time, we are empowering our people through various training initiatives to build a dependable talent pool for the future.
As a part of the transformative strategy, we created a new brand and a new logo that reflects our renewed vigour and commitment to take on newer challenges, while building on our strengths as a pioneer and industry builder. We are now known as Greenpanel Industries Ltd. The new identity stems from G & P merging together to form an infinity. The logo symbolises, infinite future possibilities in wood panelling. The use of the colour green, embodies growth, prosperity, sustainability and harmony. What were the major challenges that you faced at the beginning? When we forayed into the MDF business, the knowledge and acceptance of MDF in India was extremely limited. We had to demystify a lot of myths associated with MDF. The carpenters, who are essentially the primary consumers of MDF were not skilled to use it and completely ignorant about the versatility of this wonder product. It’s a creative product, which is full of goodness and is applicable in hundreds of spaces. It’s still a challenge and we are committed to create a unique ecosystem for this material. Is the decision bringing outcomes as expected or more than what was expected? How has the brand been faring so far? We also launched Plywood, Veneers and Doors under the Greenpanel brand name. In a very short period of time, we have been able to position Greenpanel in the minds of the customers as the go-to brand for all interior infrastructure needs. With an enviable product portfolio that encompasses MDF, Wood Floors, Plywood, Veneers
and Doors, and a capacity of approximately 6 lacs cubic meter, we are clearly positioned as India’s Largest Wood Panel Manufacturer. We have been identifying high potential markets and accordingly sharpening strategies, resource allocation and expansion plans. We have enhanced our outreach across cities, towns and villages through bespoke branding and marketing initiatives. We are engaging more with architects, carpenters, and key market influencers to enhance product awareness. We have steadily enhanced our operational efficiency to ensure that the capacities were optimally utilised throughout the year. We have also implemented a rational cost structure to instill a culture of zero tolerance to wastage. At the same time, we are empowering our people through various training initiatives to build a dependable talent pool for the future. We are using our experience and expertise to create value for the long-term, and we believe that our best days are ahead. We continue to focus on capacity expansion and utilisation to cater to the growing market size.We map the huge untapped demand across India’s Tier 2 and Tier 3 cities and towns and equip ourselves adequately to address it with speed. The new stateof-the-art MDF plant at Chittoor, Andhra Pradesh with an installed capacity to produce 3.6 lakh cubic metre annually along with the existing capacity of the Rudrapur plant will boost category expansion immensely. Please tell us about the new plywood category under Greenpanel. What are the latest offerings under this category? We have successfully created the new generation Plywood which is a product par excellence. Born out of the revolutionary Quadra Pro technology and advanced machinery, every single piece of Greenpanel Plywood www.plyreporter.com
one 2 one
What was the thought behind creating a separate brand out of Greenply for wood panels, Greenpanel?
115
The Ply RePoRTeR september 2019
coveR sToRy
Is MDF replacIng plywooD?
MDF board is the fastest growing wood panel products in India scene. Be it manufacturing capacity or demand growth, MDF has expanded and penetrated its presence in every region. Before ‘Green Panel Max’ manufacturing unit in Rudrapur, India had merely 400 cbm installed production capacity, which has crossed almost to 5000 cbm in 2019. 202 Such a robust growth has been based upon a perception built among Industry leaders that MDF will slowly replace plywood. The Ply Reporter’s this cover story is an effort to estimate that MDF growth is organic or is it really replacing something? Is MDF growth happening in manufacturing capacity only or the demand growth is also complementing? The effort is to dig deep to find ‘How far will the MDF growth story go?’ A market based views and findings below...
D;k ,eMh,Q IykbZoqM dks okdbZ fjIysl dj jgk gS\ ,eMh,Q cksMZ Hkkjr ds ifj–”; esa lcls rsth ls c<+rk oqM iSuy mRikn gSA pkgs eSU;qQSDpfjax dSisflVh gks ;k ekax esa o`f)] ,eMh,Q us gj {ks= esa viuh mifLFkfr ntZ djkdj viuk foLrkj fd;k gSA #æiqj esa xzhu iSuy eSDl* ds eSU;qQSDpfjax IykaV ls igys] Hkkjr esa mRiknu {kerk dsoy 400 ?ku ehVj Fkh] tks fd 2019 esa yxHkx 5000 ?ku ehVj dks ikj dj xbZ gSA bl rjg dh etcwr o`f) dk dkj.k m|ksx ds yhMjksa dh lksp ;g gS fd ^,eMh,Q /khjs&/khjs IykbZoMq dh txg ysxk*A IykbZ fjiksVjZ dk ;g ys[k ;g vuqeku yxkus dk ,d ç;kl gS fd ,eMh,Q dk xzkFs k blds vius cy ij gS ;k okLro esa dqN fjIysl gks jgk gS\ D;k ,eMh,Q dk xzkFs k dsoy eSU;qQDS pfjax dSifs lVh esa gks jgk gS ;k ekax esa Hkh o`f) gks jgh gS\ ç;kl xgjkbZ ls ;g irk yxkus dk gS fd ,eMh,Q ds fodkl dh dgkuh fdruh vkxs c<+xs h\ uhps çLrqr gS cktkj ds yksxksa ds fopkj vkSj dqN vU; tkudkfj;ka ftls IykbZ fjiksVjZ us irk yxk;k gSA www.plyreporter.com
,eMh,Q% cktkj dk orZeku ifj–”;
Analysing the trends during first five months, from April to August 2019, the MDF demand has sustained and stabilised in Indian market. The MDF brands, domestic manufacturers are breathing some air of relief because of improvement in demand as well as in prices. Comparing the last two quarters of previous financial years, MDF demand has improved, though August was a bit slow due to rainy season. The forecast, market sentiments and supply hinting that ‘MDF demand will grow further during third and fourth quarter of current financial year.
2019 ds igys ikap eghuksa] vçSy ls vxLr ds nkSjku yksxksa ds fopkjks dk fo”ys’k.k djsa rks irk pyrk gS dh ,eMh,Q dh ekax Hkkjrh; cktkj esa fujarj vkSj fLFkj gSA ekax esa lq/kkj ds lkFk&lkFk dherksa esa Hkh lq/kkj gksus ds dkj.k ,eMh,Q ds czkaM vkSj ?kjsyw fuekZrk jkgr eglwl dj jgs gSaA fiNys foÙkh; o’kksaZ ls fiNyh nks frekfg;ksa dh rqyuk djsa rks ,eMh,Q dh ekax esa lq/kkj gqvk gS] gkykafd vxLr esa ckfj”k ds ekSle ds dkj.k FkksM+h /kheh jghA iwokZuqeku] cktkj dh Hkkouk,a vkSj lIykbZ dh fLFkfr ;g b”kkjk djrh gS fd ,eMh,Q dh ekax pkyw foÙk o’kZ dh rhljh vkSj pkSFkh frekgh ds nkSjku vkSj c<+sxhA c<+rh fofuekZ.k {kerkvksa ds chp] ,eMh,Q cukus okyh rhu u;h bdkb;ka bl lky viuk def”kZ;y çksMD”ku “kq: djus ds fy, rS;kj gSaA blds ckotwn] yxHkx 8&9 eghuksa ds ckn fyf¶Vax esa o`f) ns[kh xbZ vkSj ,eMh,Q cukus okyh daifu;ksa dks FkksM+h jkgr feyh gSA ns”k Hkj ds forjdksa dk Hkh ;gh ekuuk gS fd dbZ ifj;kstukvksa vkSj vU; {ks=ksa esa bldh ekax vkSj u, ,Iyhds”ku ds pyrs eMh,Q esa ldkjkRed –f’Vdks.k fn[kkbZ ns jgk gSA fiNys foÙkh; o’kZ esa] ,eMh,Q dh lIykbZ dh ck<+ vk xbZ Fkh vkSj detksj ekax ds pyrs çkbl o‚j] D;ksafd rhu ubZ mRiknu bdkb;ksa #æiqj esa ,D”ku Vslk vka/kz çns”k esa xzhu iSuyeSDl vkSj iatkc esa lsapqjh IykbZ ls vpkud vkiwfrZ 203 c<+ xbZA rhu cM+s czkaMksa] vU; iqjkus IykaV vkSj vk;kr us feydj Hkkjr ds ,eMh,Q cktkj esa bldk o‚Y;we dkQh c<+k fn;k] lkFk gh ;kstukvksa vkSj egRokdka{kh LV‚fdLV dh fu;qfä djus ds pyrs mRikn dh miyC/krk dkQh c<+ xbZ
Amidst growing manufacturing capacities, three new MDF manufacturing units are ready to commence its commercial production this year. Despite that, the MDF manufacturing companies are a bit relieved because of upward momentum being noted in their rate of lifting after almost 8-9 months. The distributors across the country are also of the view that a positive outlook for MDF is visible, thanks to rising movement and new applications coming in from many projects and other sectors. Last Financial year, witnessed a flood of MDF supply and weak demands leading to price war because there have been sudden supply jump coming from three new production lines of Action Tesa in Rudrapur; Green Panelmax in Andhra Pradesh and Century ply in Punjab. The three big brands, other old plants and imports together flooded the India market MDF scene with quantity loads, schemes and ambitious stockist
cover story
MDF: PRESENT MARKET SCENARIO
www.plyreporter.com