Published on 10th September 2018
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The Ply RePoRTeR september 2018
VOL.18 ISSUE 09 september 2018
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TOTAL NUmBER Of PAGES - 312 www.plyreporter.com
Contents Regular Coloumn 20-22 Editorial
24-26 Apni Baat
291 Advertiser’s Index
News Watch 32 I KERALA PLYWOOD INDUSTRY HIT HARD DUE TO FLOOD, LOSS CROSSES Rs 350 CR,
ck<+ ls dsjy IykboqM m|ksx dks 350 djksM+ dk uqdlku !
36 I ‘All Poplar Plywood’ supply shrinks, Price increases by 15%
^vkWy iksiyj IykboqM^ dh vkiwfrZ esa deh] dhersa 15 Qhlnh c<+h
38 I Okoume Face supply on halt, face producers in tight spot
vksdwes Qsl dh lIykbZ esa :dkoV] Qsl mRikndksa esa cspSuh
42 I Costly Dollar Push Imported Decorative Surface Cost upward
egaxs M‚yj ds pyrs vk;kfrr MsdksjsfVo ljQsl dh ykxr c<+h
44 I No new standalone Face Veneer set up in GABON GSEZ for a year
u, Qsl fofu;j lsV vi ds fy, xSc‚u us ,d lky rd jksd yxkbZ
46 I HPLExporter have advantage with stronger Dollar
MkWyj dh etcwrh ls ,pih,y fu;kZrd dks Qk;nk
48 I Rented/leased Plywood units closing down in North;
mÙkj Hkkjr esa fdjk;s ij py jgh IykboqM bdkb;ka can gksus ds dxkj ij
50 I IKEA’s First store in Hyderabad, local Retailers are cautious
IKEA to make Bengal a sourcing hub for global operation
54 I Indian PVC Decoratives/Edge Band producer gains after Dollar rise
MkWyj dh etcwrh ls Hkkjrh; ihohlh Msdksjfs Vo@,t cSMa mRiknd ykHkkfUor
56 I Chhattisgarh to develop Plywood industry in state
NÙkhlx<+ esa IykboqM m|ksx fodflr djus dk ç;kl
58 I GST evasion: Kerala Plywood mfgrs. demand Stricter enforcement
th,lVh esa xM+cM+h jksdus ds fy, dsjy IykboqM mRiknd xksycan
62 I High Gloss - Acrylic Board by Action TESA 64 I Fusion brings The Next Gen HDF panel 68 I GSEZ signs MOU for setting up Formalin and Resin Plant 130 I FIR Finish of AICA: the latest wonder from KAIYA 299 I AC7 Alstone Floorxtra makes it the only flooring with exceptionally high standards
Pg. 293
301 I
AVRON FOLDER
xsckWu ,lbZtsM us Q‚eZyhu vkSj jsftu IykaV ds fy, fd;k djkj
The Ply RePoRTeR september 2018
Contents
Contents
One 2 One Pg.
134
A Talk with
Mr. Devender Chawla, President, AIPMA Pg.
178
Pg.
Loyal of Aica
180
Mr Packiyaraj, Proprietor, Mekhala MSP Raja, Madurai, Tamil Nadu
Regency Club
Mr.Manish Wandewar, Venkatadri Plywood, Latur, Maharashtra
Mr. Swapnil Shah, Proprietor, Premier Trading Company, Solapur
Update Pg.
96 ICE ensures affordable participation for brands
www.plyreporter.com
Pg.
176 DEXARTE is synonymous of premium quality exclusive PVC laminates
Pg.
287 Challenges and solutions to raw material supply in plywood industry
Mr. Subhash C.Jolly, President wood Technologist Association
The Ply RePoRTeR september 2018
Contents Pg.
162
Contents
Cover Story
INDIAN PLYWOOD INDUSTRY: BaTTLiNG FOR MaRKeT, sRUGGLiNG FOR MaRGiNs, TesT OF PeTieNCe BeGiNs
Machinery Talk Pg.
Event Watch 206
210
182 Mr K. K. saha (Ratan), L M engineering, Kolkata 214
Advance EMPORIO and its Kitchen range DECORECIPE digital 1mm folders launched in glittering ceremony at Raipur, Vizag and Patna
256
3rd Edition of Wade asia, Architecture & Design Event successfully held in Delhi 276
PANAASH unveiled ‘Vision 2018’ its 1 mm laminates range
253
ArchidplyIndustries bestowed with ‘Power Brand Industry Stylam bags ‘India’s greatest Trend Setter’
brands & leaders 2015-16’ award 268
4th Furniture Clusterbags Meet‘India’s 2018 concluded Stylam Industries greatestwith happy note in Chennai
brands & leaders 2015-16’ award 278
Ventura’s ACES award held in Delhi Stylam Industries bags 2018 ‘India’s greatest brands & leaders 2015-16’ award 254
Amulya Mica honoured with ‘Power Brands Industry Trendsetter, 2018’
274
Oum Lamitech’s Trustlam 1mm folder introduced in Bhopal 275 AMULYA MICA marks its presence at IWF Atlanta 2018 280 ASEAN Plywood organizes Study tour to Baku (Azerbaijan) 281 Amulya Mica/Amulya WPC showcased its Products in Exhibition at Guwahati 284 Floresta organizes Contractors Meet at Dehradun (U.K) 285 Archidply organizes workshop on wooden panel products for students at Jabalpur
Handa Plywood introduces M Wud 1mm luxury www.plyreporter.com laminates in Delhi
Trikalp TRENDY DECOR laminates 286 Alstone organises in-shop carpenters’ meet at Indirapuram Stylamintroduces Industriestheir bags ‘India’s greatest folder in Indore
brands & leaders 2015-16’ award
The Ply RePoRTeR september 2018
Producing Plywood!
Why Big Volumes, if not selling @10% margin on 30-45 days payment schedule?
Editorial
Pragat Dvivedi, Founder Editor
20
The Plywood industry’s Capacity vs Demand Gap has widened where capacity is higher by 50% or can say there is double the capacity than demand. Unlike laminate where you need design and marketing sense to grow, in plywood you just need to reduce price to finish your stock. And that is why plywood industry has begun bleeding and soon its impact shall reach to tradersretailers as well.
P
lywood is a commodity material, though in India it is sold like branded products. Consumer does ask for brand recognition, but percentage of such people is merely 5-7%, and growing. Plywood is largely purchased on the basis of recommendation from Dealers, Carpenters and even sometimes referred/ specified by Architects-Interior designers. According to the market demand patterns analysed by us at Ply Reporter of past 12 years, retail sales dominate in Plywood. The Retail customers catered by retail shop and dealers has 65-70% of market dominance where as commercial projects/bulk account for remaining 30%. In case of project purchases, Plywood prices are directly linked with sales volumes but do price fluctuation matter to a retail customer? Does Plywood price increase/decrease reach to an end consumer? In retail markets, whatever the prices are, customers buys after some market comparison and little bargain from the dealer. Also in retail sales, the dealers buy plywood from factories or distributors after tough negotiation and sell at 15- 20% plus margins. Hence a customer is hardly influenced by plywood price increase or decrease unlike cement-steel or other commodities. In every industry, Price rise according to raw material cost & external factors takes place and simply put, the plywood prices must be increased now to survive and grow. The Plywood industry’s Capacity vs Demand Gap has widened where capacity is higher by 50% or can say there is double the capacity than demand. Unlike laminate where you need design and marketing sense to grow, in plywood you just need to reduce price to finish your stock. And that is why plywood industry has begun bleeding and soon its impact shall reach to traders-retailers as well. You may agree, in Plywood, pricing is a game played within B2B circles that starts from a manufacturer and end before entry of a customer, hence Industry & trade should work together to prevent business losses and save the entire ecosystem before it becomes throat cutting for every stakeholder. The losses to industries would certainly not make the dealers any stronger or richer. In fact, “Plywood Trade & Industry” must work in co-operation to safeguard each other. Those who are desperate, fighting for volumes or selling without calculating ‘interest + taxes’, even below the cost, must know “Sales without profits will not let you grow”, because profits make business thrive not the losses, irrespective of volumes. If one has enough money to burn, he can but will it last? The best sensible way is to “produce according to your capital + margins, with interest on that capital”. Why to offer long credit period for which you are not getting any interest and yet selling in volumes to parties who may disappear without paying. Ask yourself, are you Not witnessing this? Why to produce big, if you are not able to sell with a decent margin and on 30-45 days payment duration. Better is to Optimise, Curtail and Sustain. Plywood & Laminates both segments are on the same boats and the realisation shall dawn on every industrialist, and seller, sooner or later. Do not miss to read the article on Present status of Indian Plywood Sector, published on page 162 to 174. Enjoy reading The Ply Reporter
Pragat Dvivedi Founder Editor www.plyreporter.com
Mail to “dpragat@gmail.com”, ( M) 9310612991.
The Ply RePoRTeR september 2018
laikndh;
Editorial
45 fnu dh m/kkjh] 10 Qhlnh ykHk ugha rks bruk cM+k okWY;we D;ksa!
22
IykboqM baMLVªh esa ekax o vkiwfrZ dk xSi c<+ x;k gS] tgka vkiwfrZ] ekax ls rdjhcu nksxquh gks xbZ gSA ysfeusV esa xzksFk ds fy, fMtkbu o ekdsZV lsal dh t:jr gksrh gS] ogha IykbZ esa jsV FkksM+k fxjk nsus ls LVkWd [kRe gks tkrk gSA ;gh dkj.k gS fd IykboqM vc ijs”kkuh esa vkdj [kM+k gks x;k gS] vkSj bldk vlj vc VªsMlZ&fjVsylZ rd igqapus okyk gSA
I
ykboqM ,d deksfMVh esVfs j;y gS] gkykafd Hkkjr esa ;g czkM a ] lseh czkM a vkfn ds :Ik esa fcdrk gSA miHkksDrk] Hkh czkM a M s izkM s DV ds ckjs esa iqNrk gS] ;|fi ,sls miHkksDrk egt 5 ls 7 izfr”kr gS] ysfdu ;s la[;k c<+ jgh gSA Hkkjr esa IykboqM eq[;r% MhylZ] dkjisVa lZ vkSj dHkh dHkh vkfdZVDs V&fMtkbulZ ds lykg ij fcdrk gSA cktkj ekax ds iSVulZ dks ns[krs gq, IykbZ fjiksVjZ dk fiNys 12 lky dk fjlpZ ;s crkrk gS fd IykboqM dh lsy esa fjVsy dk lcls vge ;ksxnku gSA fjVsy xzkgd ftlesa fjVsyj vkSj Mhyj nksuksa feykdj 65 ls 70 Qhlnh cktkj esa idM+ gS] tcfd deZf”k;y izkstsDV dh fgLlsnkjh 30 izfr”kr ds djhc gSA izkstsDV lsy esa IykbZ ds nke lh/ks DokafVVh ls fyad gksrk gS] ysfdu D;k jsV dk ;g mrkj&p<+ko fjVsy xzkgd ds fy, ek;us j[krk gS\ D;k IykbZ ds ?kVs@c<+s jsV] xzkgd rd igqaprk gS\ fjVsy cktkj esa] jsV pkgs tks Hkh gks] xzkgd] cktkj esa jsV dh rqyuk o FkksM+k ckjxsu dj MhylZ ls IykbZ [kjhnrk gSA ysfdu fjVsyj@Mhyj] IykbZ dh [kjhn lh/kh QSDVjh ;k fMLVªhC;wVlZ ls dkQh eksyHkko dj [kjhnrk gS] vkSj mls 15 ls 20 izfr”kr equkQs ij csp nsrk gSA blfy, ,d xzkgd IykbZ dh t:jr ds fy, “kk;n gh IykboqM ds jsV ds c<+us ;k ?kVus ls izHkkfor gksrk gS] tSls lhesaV&LVhy ;k vU; deksfMVh izksMDV es ans[kus dks feyrk gSA izk;% gj lsDVj esa jkW esVsfj;y dh ykxr vkSj vU; dkj.kksa ls jsV esa btkQk gks tkrk gS] blfy, IykbZ ds jsV Hkh bl lsDVj ds lokZbo vkSj xzksFk ds fy, t:j c<+uk pkfg,A IykboqM baMLVªh esa ekax o vkiwfrZ dk xSi c<+ x;k gS] tgka vkiwfrZ] ekax ls rdjhcu nksxquh gks xbZ gSA ysfeusV esa xzksFk ds fy, fMtkbu o ekdsZV lsal dh t:jr gksrh gS] ogha IykbZ esa jsV FkksM+k fxjk nsus ls LVkWd [kRe gks tkrk gSA ;gh dkj.k gS fd IykboqM vc ijs”kkuh esa vkdj [kM+k gks x;k gS] vkSj bldk vlj vc VªsMlZ&fjVsylZ rd igqapus okyk gSA “kk;n vki lger gksaxs fd IykboqM lsxesaV esa izkbflax dk xse eSU;wQSDplZ o nqdkunkj ds chp gksrk gS] vkSj bldk ykHk xzkgd rd ugha igqaprk gS] blfy, vkt ds eqf”dy ifjos”k esa bu nksuksa dks feydj] O;kikj esa gks jgs uqdlku dks jksduk gksxk] rkfd iwjs bdksflLVe dks cpk;k tk lds] vkSj ;g lHkh LVsdgksYMlZ ds fy, izfrLi/khZ ugha cu ldsA vxj baMLVªh dk uqdlku gksrk gS] rks bldk ykHk MhylZ dks ugha feyus okyk gSA blfy, nksuksa dks feydj bl dkjksckj dks cpkus ds fy, dke djuk gksxkA ,slh daiuh tks T;knk esVsfj;y cspus dh cspSuh esa ykxr [kpZ ¼C;kt o VSDl dks tksM+dj½ dk vkdyu ugha djrh] mUgsa ;s le> ysuk pkfg, fd Þfcuk izksfQV ds esVsfj;y cspdj vki xzksFk ugha dj ldrs gSaÞ] D;ksafd izksfQV ls gh O;kikj Qyrk gS] uk fd uqdlku ls] pkgs vkids ikl dhruh cM+h ek=k D;kas uk gksA vxj fdlh ds ikl T;knk IkSlk uqdlku djus ds fy, gS] rks oks dj ldrk gS] ysfdu D;k bldh dksbZ lhek ugha gS\ lcls t:jh gS fd vius dSfiVy vkSj mlij C;kt ds ekftZu ds vuqlkj gh esVsfj;y dk mRiknu djsaA D;ksa cktkj esa yach m/kkjh ij dke dj jgsa gSa] ftlij vkidksa dksbZ C;kt ugha fey jgk gS] ;k okWY;we dks cuk, j[kus ds fy, ,sls MhylZ dks ekWy D;ksa ns jgsa gSa] tks esVsfj;y ysus ds ckn ykirk gks tk jgk gS\ [kqn ls iwNs fd D;k vki ,sls eglwl dj jgsa gSa\ D;ks bruk izksMD”ku dj jgsa gSa fd vki ,d vPNh ekftZu ij esVsfj;y ugha csp ik jgsa gSa] vkSj cktkj esa 30 ls 45 fnuksa dh m/kkjh nsus dks etcwj gS\ csgrj gS fd lhfer] l;afer vkSj lLVsuscy rjhds ls mRiknu djsaA IykboqM o ysfeusV nksuksa lsDVj ds gkykr ,d gh rjg ds gSa] vkSj nksuksa esa jsV c<+kus ds fy, ,lksfl,”ku ds vksj ns[kus ls csgrj gS fd fj,ykbts”ku ds fy, [kqn vanj dh vksj >kadsA Hkkjr ds IykboqM lsDVj ds orZeku gkykr ij bl vad esa [kkl fjiksVZ ist u- 162&174 rd izLrqr gSA
izxr f}osnh Mail to “dpragat@gmail.com”, (M) 9310612991 www.plyreporter.com
The Ply RePoRTeR september 2018
Decorative veneers, Forever!
apni baat
Rajiv Parashar, Editor
24
Only decorative plywood supplies do not create its demand but it needs lot of passion, practical knowledge and art of identifying the need of customers and its application sense. Coatings and its applicators are also very much important for this segment growth. That is why the veneer sales are driven by designer fraternity. Hence decorative veneer manufacturers and retailers must continue to Create, Innovate, Promote and Reach out to designers’ fraternity for further growth in this product category.
I
n last 5 years, we have observed a huge production capacity addition in entire wood panel and surface décor materials be it ply, particle boards, MDF, Decorative laminate, PVC sheets etc. All these categories have posted capacity growth by more than 100 percent. Only the decorative veneer sector has been able to maintain areasonable balanced growth in capacity as well as market. There is no major capacity addition seen in natural veneer segment, although some focused brands in this segment such as Decowood, Timex Veneer, Real ply etc have expanded their capacity but in a decent way. Some new brands have also been launched by manufacturers and traders, but few brands have almost vanished from marketand lost their market share. If we conclude the market of Decorative Veneer, which is Rs. 2500 crores annually, has registered a decent growth of 10-12 percent year on year despite emergence of many interior surface décor products. The successful veneer brands are maintaining good cash flow, respectable profit margins, goodwill among buyers and consistent innovation in range. They know, how to present the veneer, and what should be the best-selling model. The emergence of showrooms are one of the drivers of decorative veneer growth. According to Ply reporter findings, there are approx 2500 showrooms presently apart from other 7000 shops selling veneers in India. Although veneer selling needs lots of passion, investments and knowledge, that is why, a showroom owner always challenge others by saying ‘Dare to Sell Veneer’ (VeneerBechKeDikhao)! Decorative veneer market trend indicates the legacy of this wonderful product, because it is a niche product, natural and conventional décor surface, exclusive surface material and aesthetic appearance. Only decorative plywood supplies do not create its demand but it needs lot of passion, practical knowledge and art of identifying the need of customers and its application sense. Coatings and its applicators are also very much important for this segment growth. That is why the veneer sales are driven by designer fraternity. Hence decorative veneer manufacturers and retailers must continue to Create, Innovate, Promote and Reach out to designers’ fraternity for further growth in this product category. In this September 2018 issue, which has bunch of ground market reports related to timber, veneer, plywood, laminates, PVC, Dollar affect and products launch. The analysis on ‘Present status of Indian Plywood Sector’ based on Ply Reporter market research is worth read and eye-opener for Industry, which is presented as ‘Cover Story’ in this issue. The interaction with AIPMA President Mr. Deveder Chawla and LM Engineering promoter Mr. K KSaha on Dryer are also interesting read for entire plywood sector. WADe Asia, Asia biggest platform for celebrating women led development (attended by 600 leading architects of India), held in New Delhi along with other happenings in wood panel and laminate trade are also featured in this issue. Keep reading and send your view !
Rajiv Parashar www.plyreporter.com
(I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
The Ply RePoRTeR september 2018
viuh ckr
apni baat
MsdksjsfVo fofu;j] ges’kk ds fy,!
26
dsoy MsdksjsfVo IykboqM dh vkiwfrZ ls bldh fMekaM ugha gksrh gS] ysfdu xzkgdksa vkSj blds ,Iyhds”ku dh vko”;drk dh igpku djus ds fy, bls cgqr tquwu] O;kogkfjd Kku vkSj dyk dh vko”;drk gSA bl lsxesaV ds fodkl ds fy, dksfVaXl vkSj blds vIyhds”ku Hkh cgqr egRoiw.kZ gSaA ;gh dkj.k gS fd fofu;j dh fcØh fMtkbu ds tkudkj yksxksa }kjk gh funZsf”kr gksrk gSaA blfy, MsdksjsfVo fofu;j fuekZrkvksa vkSj [kqnjk foØsrkvksa dks bl mRikn dsVsxjh esa vkSj o`f) ds fy, yxkrkj dqN u;k cukus] buksosV djus] fMtkbu ds tkudkj yksxksa rd igqap cukuk tkjh j[kuk pkfg,A
fi
Nys 5 o’kksZa esa geus iwjs oqM iSuy vkSj ljQsl Msdksj esVfs j;y ds mRiknu {kerk esa cgqr cM+h o`f) ns[kh gSA pkgs ;g IykbZ gks] ikfVZdy cksM]Z ,eMh,Q] Msdksjfs Vo ysfeusVl ~ ] ihohlh “khV bR;kfn] bu lHkh dVsxjh esa 100 çfr”kr ls vf/kd mRiknu {kerk o`f) gqbZ gSA dsoy Msdksjfs Vo fofu;j dsVx s jh] gh mRiknu {kerk o`f) vkSj blds cktkj esa mfpr lary q u cuk, j[kus esa l{ke jgk gSA uspjq y fofu;j lsxesVa esa dksbZ cM+h {kerk o`f) ugha ns[kh xbZ] gkykafd bl lsxesVa esa dqN QksdLM czkM a tSls MsdksoM q ] VkbesDa l fofu;j] fj;y IykbZ bR;kfn us larfq yr rjhds ls viuh {kerk dk foLrkj fd;k gSA fuekZrkvksa vkSj O;kikfj;ksa }kjk dqN u, czkM a Hkh y‚Up fd, x,] ysfdu dqN czkM a cktkj ls xk;c Hkh gks x, gSa vkSj dbZ;ksa dh cktkj fgLlsnkjh [kks pqdh gSAa ;fn ge MsdksjsfVo fofu;j ds cktkj] tks lkykuk rdjhcu 2500 djksM+ #i;s gS] dk v/;;u djs rks dbZ vU; baVhfj;j ljQsl Msdksj esVsfj;y ds vkus ds ckotwn ;g lkykuk 10&12 çfr”kr dh vPNh o`f) ntZ dh gSA lQy fofu;j czkaM vPNs udnh çokg] lEekutud ç‚fQV ekftZu] [kjhnkjksa ds chp viuh lk[k vkSj mRikn jsat esa yxkrkj buksos”ku cuk, j[k jgs gSaA os tkurs gSa] fofu;j dSls is”k fd;k tkrk gS] vkSj lcls vPNk lsfyax e‚My D;k gksuk pkfg,A “kks:e dk [kqyuk Hkh Msdksjfs Vo fofu;j ds fodkl ds fy, Qk;nsena jgk gSA IykbZ fjiksVjZ ds vkdyu ds eqrkfcd] Hkkjr esa yxHkx 7000 “kks:e esa ls rdjhcu 2500 “kks:e esa fofu;j dh foØh dh tkrh gSA gkyk¡fd fofu;j dh fcØh ds fy, cgqr tquuw ] fuos”k vkSj tkudkjh dh vko”;drk gksrh gS] ;gh dkj.k gS fd “kks:e ds ekfyd ges”kk nwljksa dks pqukSrh nsras gS fd ^^fofu;j csp ds fn[kkvks^^! MsdksjsfVo fofu;j dk ekdsZV VªsaM bl vn~Hkqr mRikn dh fojklr dh vksj bafxr djrk gS] D;ksafd ;g ,d fof”k’V mRikn gS tks çk—frd vkSj ikjaifjd Msdksj ljQsl] ,DlDywflo ljQsl esVsfj;y vkSj ,LFksfVd dks n”kkZrk gSA dsoy MsdksjsfVo IykboqM dh vkiwfrZ ls bldh fMekaM ugha gksrh gS] ysfdu xzkgdksa vkSj blds ,Iyhds”ku dh vko”;drk dh igpku djus ds fy, bls cgqr tquwu] O;kogkfjd Kku vkSj dyk dh vko”;drk gSA bl lsxesaV ds fodkl ds fy, dksfVaXl vkSj blds vIyhds”ku Hkh cgqr egRoiw.kZ gSaA ;gh dkj.k gS fd fofu;j dh fcØh fMtkbu ds tkudkj yksxksa }kjk gh funZsf”kr gksrk gSaA blfy, MsdksjsfVo fofu;j fuekZrkvksa vkSj [kqnjk foØsrkvksa dks bl mRikn dsVsxjh esa vkSj o`f) ds fy, yxkrkj dqN u;k cukus] buksosV djus] fMtkbu ds tkudkj yksxksa rd igqap cukuk tkjh j[kuk pkfg,A flracj 2018 ds bl vad es]a ftlesa ydM+h] fofu;j] IykboqM] ySfeusVl ~ ] ihohlh] M‚yj ds çHkko~ vkSj dbZ mRikn y‚Up ls lacfa /kr xzkmaM ekdsVZ fjiksVZ is”k fd, x, gSA IykbZ fjiksVjZ ds ekdZVs fjlpZ ds vk/kkj ij ^bafM;u IykboqM lsDVj dh orZeku fLFkfr^ ij fo”ys’k.k m|ksx ds fy, i<+us ;ksX; vkSj vk¡[ksa [kksy nsus okyk gSA blesa bl eqís ij ^doj LVksjh^ çLrqr fd;k x;k gSA IykboqM m|ksx ds ifj–”; ij ,vkbZih,e, ds v/;{k Jh nsonas js pkoyk rFkk Mªk;j e”khu dh mi;ksfxrk vkSj vko”;drk ij ,y,e bathfu;fjax ds çeksVj Jh ds ds lkgk ds lkFk ckrphr IykboqM lsDVj ls tqMs+ yksxksa ds fy, fnypLi gSA osM ,f”k;k ¼ftlesa Hkkjr ds 600 çeq[k vkfdZVDs V~l ds lkFk&lkFk iM+kl s h ns”kksa ds dbZ vU; yksxksa us Hkkx fy;k½ dk ubZ fnYyh esa lQyrk iwod Z lekiu] ds lkFk&lkFk oqM iSuy vkSj ySfeusV O;kikj dh vU; egRoiw.kZ ?kVukvksa dks Hkh “kkfey fd;k x;k gSA i<+rs jgsa vkSj vius fopkj Hkstsa!
jktho ikjk’kj (I appreciate your feedback. Write at plydata@gmail.com or SMS on 93106 12993)
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THE Ply REPoRTER september 2018
KERALA PLYWOOD INDUSTRY HIT HARD DUE TO FLOOD, LOSS CROSSES RS 350 CR,
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NEWS WATCH
he rain and flood has badly affected the plywood manufacturing in Kerala. The Perumbavoor region is the worst hit area with respect to industrial damage. The destruction caused by flood and rain has hit the plywood factories and its productivity in Kerala. The loss to plywood industry alone is anticipated in tune of more than Rs. 350 crore. According to Mr. M.M Mujeeb Rahman, President of Sawmill Owners & Plywood Manufacturers Association (SOPMA), the industry has never seen such a massive setback since inception. Talking to The Ply Reporter, he said, “More than 60 plywood units have been damaged or immersed in water fully or partially. Each unit is having an approximate loss worth Rs. 60 lakh to 2 crore due to the dreadful rain and flash flood.
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The reports reveal that Building, roof, raw materials stock, finished good stocks, machines, electrical items, panel board and factory floor and landscape are damaged forever. In Kerala there are about 750 plywood manufacturing units among which around 450 units are located in Perumbavoor and contiguous area. The biggest plywood manufacturing cluster, Perumbavoor alone produces huge quantity of plywood every day. Mr. M. M Mujeeb Rahman said to The ply Reporter that it would take minimum 2 to 3 months to recover from the present damage to recuperate situation. Due to this natural calamity, price of the raw wood cost has increased hence this situation is bound to increase plywood cost as well he added further. “Roads in these districts, especially in Idukki and Pathanam are badly damaged. Many rubber trees got uprooted in the heavy rains. Transporting timber to Perumbavoor is a difficult task now. This has caused shortage of raw material and brought down production by 50 %. Currently, we purchase rubber wood locally,” said Mr. Shafeek P K, Vice President, SOPMA. Concerned about the situation of plywood industry, Mr. Rahman said that the situation is so challenging at present that industrialists dealing in plywood have no option other than starting a business from scratch. With regard
to damages and losses, he informed that the industries department has recently visited all factories and have collected all statements and details about the damages and loss from each one. Expecting a support from government to restart the operations, he said “We are expecting a loan amount of Rs 25 lacs for each factory without interest from government. We are ready to pay the amount after recovery in a 1 or 2 year time but it should be without interest as factory owners are not in a situation to pay any kind of interest. The financial loss to the industry is unimaginable and recoverability will take a long time feels majority of manufacturers in Perumbavoor region. The impact of Kerala floods are already visible in southern markets where material supplies have witnessed a sharp fall. The orders for all poplar plywood has once again increased to substitute the Perumbavoor supplies for a while. Although plywood manufacturers in other parts of Kerala, whose plants are unaffected has increased their production hours to cater the supply gap. The Ply Reporter found that Perambavoor plywood cluster would be able to gain normalcy in another 2 months once maintenance and reestablishment of machines completes.
The Ply RePoRTeR September 2018
ck<+ ls dsjy IykboqM m|ksx dks 350 djksM+ dk uqdlku!
NEWS WATCH
jy esa ckfj”k vkSj ck<+ us IykboqM eSU;wQSDpfjax dks cqjh rjg çHkkfor fd;k gSA is#acowj {ks= esa lcls vf/kd vkS|ksfxd {kfr gqbZ gSA ck<+ vkSj ckfj”k ds dkj.k gksus okys fouk”k us dsjy esa IykboqM dkj[kkuksa vkSj bldh mRikndrk dks çHkkfor fd;k gSA vdsys IykboqM m|ksx dks 350 djksM+ #i;s ls vf/kd ds uqdlku gksus dh vk”kadk gSA lksiek ds v/;{k Jh ,e ,e eqthc jgeku ds eqrkfcd] bl m|ksx us viuh “kq#vkr ds ckn ls bruh Hkkjh =klnh dHkh ugha ns[kh FkhA IykbZ fjiksVZj ls ckr djrs gq,] mUgksaus dgk fd 60 ls vf/kd IykboqM bdkb;ka iwjh rjg ls ;k vkaf”kd :i ls ikuh esa {kfrxzLr ;k Mwc xbZA Hk;kud ckfj”k ds dkj.k çR;sd bdkbZ dks vuqekfur uqdlku de ls de 60 yk[k ls ysdj 2 djksM+ rd #i;s gqvk gSaA fjiksVZ ls irk pyrk gS fd fcfYMax] dPps eky ds LV‚d] fQfu”M LV‚d] e”khu] bysfDVªdy vkbVe] iSuy cksMZ vkSj QSDVªh ¶yksj ges”kk ds fy, {kfrxzLr gks x, gSaA dsjy esa yxHkx 750 IykboqM eSU;wQSDpfjax bdkb;ka gSa ftuesa ls yxHkx 450 bdkb;ka is#acowj vkSj blds vkl ikl ds {ks=ks esa fLFkr gSaA lcls cM+k IykboqM eSU;wQSDpfjax {ks= is#acowj vdsys gh IykboqM dh cM+h ek=k dk mRiknu djrk gSA Jh ,e ,e eqthc jgeku us IykbZ fjiksVZj dks crk;k fd 34 orZeku fLFkfr ls mcjus esa de ls de 2 ls 3 eghus yxsaxsA bl çk—frd vkink ds dkj.k] dPps eky dh ykxr c<+h gS blfy, IykboqM eSU;wQSDpfjax ykxr esa o`f) gqbZ gS lkFk gh mUgksaus vkxs dgk fd bu ftyksa esa fo”ks’k :i ls bMqDdh vkSj iBkue esa lM+dsa cqjh rjg {kfrxzLr gSaA Hkkjh ckfj”k us dbZ jcM+ ds isM+ksa dks m[kkM+ Qsadk gSA lksIkek ds mik/;{k Jh “kkQhd ih- ds- us dgk fd is#acowj dks ydM+h igqapus esa dkQh dfBukbZ gks jgh gSA blls dPps eky dh deh gS vkSj mRiknu esa 50 Qhlnh dh fxjkoV gSA orZeku esa] ge LFkkuh; osaMj ls jcM+ dh ydM+h [kjhn jgs gSaA IykboqM m|ksx dh fLFkfr ds ckjs esa fpafrr Jh jgeku us dgk fd orZeku esa fLFkfr bruh pqukSrhiw.kZ gS fd IykboqM esa dke djus okys m|ksxifr;ksa dks O;kikj fQj ls “kq: djus
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ds vykok dksbZ fodYi ugha gSA uqdlku ds laca/k esa] mUgksaus crk;k fd foHkkx us gky gh esa lHkh dkj[kkuksa dk nkSjk fd;k gS vkSj çR;sd ls uqdlku vkSj gkfu ds ckjs esa lHkh fooj.k ,d= fd, gSaA lapkyu dks fQj ls “kq: djus ds fy, ljdkj ls leFkZu dh mEehn djrs gq, mUgksaus dgk fd ge ljdkj ls çR;sd dkj[kkus ds fy, C;kt jfgr 25 yk[k #i;s _.k dh mEehn dj jgs gSaA ge olwyh ds ckn 1 ;k 2 lky ds Hkhrj jkf”k dk Hkqxrku djus ds fy, rS;kj gSa] ysfdu ;g _.k C;kt jfgr gksuk pkfg, D;ksafd dkj[kkuksa ds ekfyd fdlh Hkh çdkj ds C;kt dk Hkqxrku djus dh fLFkfr esa ugha gSaA isjacowj {ks= esa T;knkrj fuekZrkvksa dk ekuuk gS fd m|ksx dk foÙkh; uqdlku vdYiuh; gS vkSj bldh HkjikbZ djus esa dkQh le; yxsxkA dsjy esa ck<+ dk çHkko nf{k.kh Hkkjr ds cktkj ij igys ls gh fn[kkbZ ns jgk gS tgka lIykbZ esa rst fxjkoV ns[kh xbZ gSA is#Ecowj ls gks jgs lIykbZ esa deh dks iwjk djus ds fy, ,d ckj fQj ls vkWy iksiyj IykboqM dh ekax c<+ xbZ gS] gkykafd dsjy ds vU; fgLlksa esa IykboqM fuekZrkvksa] ftuds IykaV vçHkkfor gSa] os lIykbZ esa deh dks iwjk djus ds fy, vius mRiknu ?kaVksa esa o`f) dh gSA IykbZ fjiksVZj us ik;k fd isjacowj IykboqM DyLVj e”khuksa ds esaVsuUl vkSj iqulZ~Fkkiuk ds ckn ,d nks eghus esa lkekU; fLFkfr gkfly dj ysxkA
THE Ply REPoRTER september 2018
‘All PoPlAr Plywood’ suPPly shrinks, Price increAses by 15%
T
NEWS WATCH
he ‘All Poplar Ply’ prices have jumped over 15 % in last one month due to rising poplar log prices in North India. There is tremendous tightness in availability of Poplar logs in North due to limited availability and higher industrial demand. The impact is clearly seen on finished product where plywood prices have moved upward by Rs 3.50 and above per square feet. Market report confirms that if dealer wishes to get all poplar plywood range, he has to pay around 20 % higher price compared to prices 2 months before. It is reported that prices of Poplar logs are hovering above a difference of INR 200 plus per quintal. The estimates reveal that log prices have shot up by 40 % during last 50 days and it tends to increase further because of demand-supply scenario.
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The plywood production capacity in North India has almost doubled during last 2 years due to expansion in existing plants, modernization, machineries and commencement of new manufacturing establishments, which has led to increase the consumption of timber. On the contrary, the planters are not taking interest in plantation of Poplar timber because they are not getting expect prices of their logs and gradually the plantation area have been reduced since last 3 to 4 years. With rising cost, plywood Industry is switching to alternate plywood manufacturing instead of all poplar as cost of Poplar Core Veneer and Eucalyptus have been leveled. With almost higher poplar cost, relevance of all poplar has come to an end hence giving a way to era of alternate ply demand in 2018-19 onwards. The Ply Reporter analyzed and found that ‘offering fullpoplar plywood at present pricing, is a net loss-making affair for producers, hence different state associations have begun demanding price increase announcements on local levels. There are people who are still willing to buy all poplar ply at increased prices hence a small segment of market will continue to purchase and sell ‘All Poplar Ply’ at higher prices and various small plywood producers would still produce these segment range to retain their market. With extended spell of rainy season, the prices are not coming down any time soon predict market experts from timber segment.
^vkWy iksiyj IykboqM* dh vkiwfrZ esa deh] dhersa 15 Qhlnh c<+h Ùkj Hkkjr esa iksiyj y‚x dh dherksa esa o`f) ds pyrs fiNys ,d eghus esa ^v‚y iksIyj IykbZ^ dh dhersa 15 izfr”kr c<+h gSAa lhfer miyC/krk vkSj T;knk ekax ds dkj.k mÙkj Hkkjr esa iksIkyj y‚x dh tcjnLr deh gSA bldk çHkko rS;kj mRikn ij Li’V ns[kk tk ldrk gS ogha IykboqM dh dher Hkh 3-50 #i;s çfr oxZ QqV ls T;knk c<+h gSA cktkj ls çkIr fjiksVZ ;g iqf’V djrk gS fd ;fn Mhyj vkWy iksiyj IykboqM jst a çkIr djuk pkgrs gS] rks mUgsa 2 eghus igys dh dherksa dh rqyuk esa yxHkx 20 izfr”kr vf/kd pqdkuh iM+x s hA xkSjryc gS fd iksiyj y‚x dh dher 200 #i;s çfr fDoaVy c<+ xbZ gSA ,d vuqeku ds vuqlkj fiNys 50 fnuksa esa y‚x dh dherksa esa 40 izfr”kr dh o`f) gqbZ gS vkSj ekax ,oa vkiwfrZ ds bl ifj–”; ds dkj.k ;g vkSj c<+rk tk jgk gSA mÙkj Hkkjr esa IykboqM dh mRiknu {kerk fiNys 2 o’kksZa ds nkSjku ekStnw k IykaV ds vk/kqfudhdj.k] ubZ e”khujh ds yxk, tkus vkSj u, eSU;wQDS pfjax ;wfuV ds “kq: gksus ds dkj.k yxHkx nksxuq h gks xbZ gS] ftlls ydM+h dh [kir esa o`f) gqbZ gSA blds foijhr] fdlku iksiyj ds o`{kkjksi.k esa #fp ugha ys jgs gSa D;ksfa d mUgsa vius y‚x dh mfpr dher feyus dh mEehn ugha gS vkSj /khjs&/khjs IykaV”s ku ,fj;k fiNys 3 ls 4 o’kksZa esa de gks x;k gSA iksiyj dksj fofu;j vkSj lQsnk dh ykxr c<+us ds lkFk] IykboqM m|ksx vkWy iksiyj ds ctk; vYVjusV IykboqM eSU;wQDS pfjax esa fLop dj jgs gSAa iksiyj dh Åaph ykxr ds lkFk] vkWy iksiyj dh çklafxdrk lekIr gks xbZ gS blfy, 2018&19 esa vYVjusV IykboqM ds c<+rh ekax ds ;qx dk “kq#vkr ekuk tk ldrk gSA IykbZ fjiksVjZ us fo”ys’k.k fd;k vkSj ik;k fd ^ekStnw k ewY; fu/kkZj.k ij vkWy iksiyj IykboqM dh is”kd”k] mRikndksa ds fy, “kq) gkfu okyk ekeyk gS] blfy, fofHkUu jkT; ,lksfl,”ku us LFkkuh; Lrj ij ewY; o`f) dh ?kks’k.kkvksa dh ekax “kq: dj nh gSA ,sls Hkh yksx gSa tks vHkh Hkh c<+h gqbZ dherksa ij vkWy iksiyj IykbZ [kjhnus ds bPNqd gS]a blfy, cktkj dk ,d NksVk lk fgLlk Åaph dherksa ij ^v‚y iksiyj IykbZ^ [kjhnuk vkSj cspuk tkjh j[ksxk vkSj fofHkUu NksVs IykboqM mRiknd vHkh Hkh bu cktkj dks cuk, j[kus ds fy, mRiknu djsx a As fVEcj lsxesVa ds cktkj fo”ks’kKksa dks fVEcj dh dhersa tYn de gksus dk vuqeku ugha gSA
one 2 one
The Ply RePoRTeR july 2018
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The ‘compeTiTive environmenT on The basis of producTion volumes’, is a big reason behind in price rise of poplar logs, says Mr. Devender Chawla, President, AIPMA
The Ply Reporter spoke to Mr Devender Chawla, President, All India Plywood Manufacturers Association ( AIPMA) to know the industry view on rising raw material prices and possibility of plywood price increase. Mr Chawla who has been active in plywood industry needs and welfare time to time expressed an urgent need of meeting on curtailing down production volumes an announcing Price Increase as soon as possible. Read the interaction in detail… www.plyreporter.com
The big brands who are buying, outsourcing plywood and getting stamped and then offering on a cheaper price is nothing but an orchestred plan for pushing small industry towards NO SURVIVAL point. This painful and destructive plan for small plywood units is actually going to cause problem for distributors and dealers too because they will have to loose margins too. Hence, manufacturers and dealers both need to think twice before falling in this trap.
one 2 one
The Ply RePoRTeR september 2018
135 The Poplar prices have increased by 35-40 percent, what are the reasons? Undoubtedly the poplar prices have jumped by 35 to 40 % during last 3 month. The reason behind rising prices of timber is largely due to increased production, more units of wood panel manufacturing products hence increased demand of wood. Additionally, the poplar log supply shortage due to erratic and heavy rains in Northern region has also added oil in the fire. Can you please tell, how there is sudden increase in production?
In April the prices were announced to increase by 6 %, but after a while, the price rise of plywood could not sustain the momentum. The rise in competition due to increased production volumes by old as well as new factories created pressure and prices came down again. With temporary ease in log prices, manufacturers were able to bear for 8-10 days but after that prices jumped again and now there is tremendous pressure on price increase. The manufacturing cost has gone up sharply hence a genuine price increase should have been prevailed for betterment of the industry and trade.
The plywood plants which normally run on a 12 to 16 hours shift in entire northern belts have increased their production feeling a pressure from new and big size plants. Even the new plants that have come during last one year are producing Day & Night, following which many units have become aggressive and increased productivity. The â&#x20AC;&#x153;competing environmentâ&#x20AC;&#x2122; on the basis of production volumes, is a big reason behind in price rise of Poplar logs apart from rain.
Not only Poplar, the prices of our 2-3 raw material products like phenol, formaldehyde and others have also increased. Face veneer is another area that is causing fluctuation and cost rise to plywood. The demand and supply gap widening, which is the reason for disturbed payment schedule. There is pain everywhere in payment due to excess supply of finished goods and this has to be controlled jointly for which we are having meetings to reach to an acceptable solution so that industry and trade can work in a healthy way.
Despite of jump in Timber, Veneer and Chemical prices, we hear about too much pressure on plywood manufacturers, but finished goods prices are not increasing, why?
There are a few Face Veneer option that could be explored and developed within India. I believe in time to come, we would be working to develop an indigenous option for www.plyreporter.com
coveR sToRy
The Ply RePoRTeR september 2018
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INDIAN PLYWOOD INDUSTRY: BATTLING FOR MARKET, SRUGGLING FOR MARGINS, TEST OF PETIENCE BEGINS,
Plywood industry has entered into cut- throat competition mode. India has around 2800 operational wood panel processing factories practically that can be counted as plywood producing factories. Though in last two years alone, the production capacity has grown almost equal to 4000 units where as demand has remained same barring few months when it was a free orders flow. This analogy is not written statistically just because everyone in the trade can understand. The Ply Reporter thought to explain the changing dynamics of plywood industry & trade for its readers who look forward for some meaningful insight through this magazine as what is happening and what might be in store ahead.
www.plyreporter.com
The Ply RePoRTeR september 2018
Analysing the situation of different market segments, Ply Reporter team segregated the different price band and product categories operating in plywood industry. One may not agree or has all the freedom to disagree with the following definitions, but it is not an effort to define instead it is explained to establish what we at Ply Reporter wish every stake holder in wood panel category must be readily aware with. The present market space is occupied by Branded, Semi branded, Emerging Semi brands and non-branded plywood players. Each category is holding some large or small share. What we found realistic as definition worth reminding in present scenario mentioned as below.
This category is making efforts to present themselves as second options if Branded ones are not yielding good margins to dealers. The semi branded segment is the hot category at present who are being wanted by dealers but it lacks clarity, branding spend, reach and right affordable positioning. They have good chances, if they can find their gaps and infuse more capital.
cover story
SEMI BRANDED SEGMENT;
PLUS- Known Brand, Good quality, Capital, Able to convince new dealers, emotional connect
MINUS â&#x20AC;&#x201C; No Clear policy, Convention spending
BRANDED SEGMENT; This segment is still in comfortable position with market conditions because they are managing to get orders and payments as well. It is still better and satisfied though not highly profitable at present but in better favourable condition than ever before.
PLUS- Brand image, Market Presence, Clear policy, Capital, Sales team, Able to dictate terms MINUS- Lack of connect, Driven by hierarchy, Higher overheads, Offers low margins for dealers STATUS- Good, Growing, Expanding market share
approach, Not backed by research, ambiguity in pricing, Not able to make team, continuity
STATUS- Better, Trying to expand, Hopeful yet confused
EMERGING SEMI BRANDED; The emerging semi branded category has plenty of new entries who are shifting upward from unbranded segment. They are the ones who have decided to choose their path but are struggling to cope up with all side attack. They have pressure yet are trying to create space genuinely with average quality, genuine price.
PLUS- Good quality, Affordable price, Flexible terms, Ready to trust and connect
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