Pointonly Magazine

POINTONLY Corporate Trade Magazine September - October 2015

AUTUMN Unique Reveal Time of Transition Title A New Creature In The Wild

Perhaps Here

FOUR SIGNS SHE’S IN LOVE clean, clear and

show some Passion for your Skin

healthy

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Hot & Exclusive

Rhodius AVAILBLE

fugit volestrum

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EDITOR’S LETTER

MAGAZINE

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Editorial Team Europe

utum, interchangeably known as fall in North America, is one of the four temperate seasons. Autumn marks the transition from summer into winter, in September (Northern Hemisphere) or March (Southern Hemisphere), when the arrival of night becomes noticeably earlier and the temperature cools considerably. One of its main features is the shedding of leaves from deciduous trees.

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ome cultures regard the autumnal equinox as “mid-autumn”, while others with a longer temperature lag treat it as the start of autumn. Meteorologists (and most of the temperate countries in the southern hemisphere) use a definition based on months, with autumn being September, October and November in the northern hemisphere, and March, April and May in the southern hemisphere.

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n North America, autumn is usually considered to start with the September equinox and end with the winter solstice (21 or 22 December). Popular culture in North America associates Labor Day, the first Monday in September, as the end of summer and the start of autumn; certain summer traditions, such as wearing white, are discouraged after that date. In traditional East Asian solar term, autumn starts on or around 8 August and ends on or about 7 November. In Ireland, the autumn months according to the national meteorological service, Met Éireann, are September, October and November.

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Christian Sekula Editor Lars Kellner Deputy Editor berlin@pointonly.de

Editorial Team Asia Aileen Si Chen Editor Jenny Yao Deputy Editor shanghai@pointonly.de

njoy the Autumn with your Family, Relatives and Friends.

Print&Production Wir machen Druck

Yours Christian Sekula

Distributed by Point Group - E-Point Electronics GmbH Unter den Linden 21, 10117 Berlin Germany +493020924123 www.pointonly.cn - www.pointonly.de

INFORMATION This month we like to introduce to you some Special Beverages and will focucs on Baby Products.

Mid-Autumn Festival

Do you like Wine ? Than take a look on our Specials from Germany and the Harvest 2015.

Contents

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Wine - Harvest 2015 Take a quick look on our Supplier and their Treasures of the Past

Food Safety China Revised Food Safety Law In China Signals Many Changes And Some Surprises

Ritterwerk Awarded Made in Germany Kitchen Helper

VOI Design

Are you looking for a fashioned new Bag. Please take a look at our Partner VOI

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Badusan

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Lotties

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Altenburger

Our advise for sparkling and good smelling shower and bath collection for you, your kids and your whole family The Lotties success story began in 1989 with the sale of cotton nappy systems, breastfeeding and nappychanging accessories. Take a look inside.

Do you ever consider to taste 500 different Mustards or Ketchups ?

Try it....

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Trade News

Organic Baby Food

NOVOFRUCT processes fresh fruit, vegetables and meat at its Nové Zámky plant, with the final products being (fruit and vegetable) infant nutrition, baby foods, canned fruits and vegetables, meat spreads and ready-to-serve meals. The Company’s priority, in all its business activities, is to have the products and services it provides achieve maximum quality, in line with the expectations of its business partners, end consumers and the Company’s own employees. The Company has been fulfilling its established mission of strict compliance with current legislation, while meeting legal and other requirements in all the sectors where it operates.

In the area of quality, it has accepted challenges and goals comparable to the world’s best producers, utilizing all available opportunities to build up its NOVOFRUCT and OVKO brands.

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Quality, environmental protection, workplace health and safety and the continual optimizing of all its processing are the cornerstones and main criteria in everything the company is doing to strive for prosperity and success in the market.

Novofrcut carries infant nutrition products whose significant success has been documented both inside and outside Slovakia and whose excellent quality has been recognized in the Slovak Republic by the Ministries of Agriculture and Health. Besides traditional canning methods, pediatric and expert knowledge of recent trends in nutrition is being increasingly utilized in products dedicated to infants and made from natural ingredients.

The Company has a diverse line of baby foods incorporating fruit, dairy, vegetable and meat products. The firm’s pride is our newly-constructed meat processing plant, which meets EU criteria and is registered with European No. 625 marked in an oval field. Through a process of continuous improvement and development, the Company is also moving forward in other operating and administrative-social areas.

From among seasonal products, the firm is producing green peas, beans, cucumbers and a line of sweet and chili pepper and tomato products. In addition to the manufacture of baby foods, fruit is also being processed into compotes. Consideration of quality goes into the careful selection of ingredients to be processed, strict control of the technical processing and the use of recipes that have been certified. Staff members responsible for quality are highly-qualified managers and trained employees within the Company.

NOVOFRUCT is ISO 9001: 2000, ISO 14001: 2004 and OHSAS 18001: 2005 certified and has an approved HACCP system. At the end of the year 2008 the company was certificated for ISO 2200: 2005, BRC and IFS. A significant step forward is the Company’s right to use the Quality Food seal (Značka kvality), used to promote quality Slovak products and awarded by the Agriculture Ministry of the Slovak Republic, while the Company was also presented with the Golden Sickle Award (Zlatý kosák) at the international Agrokomplex exhibition. In 2008, NOVOFRUCT was honored by the Czech-Slovak magazine Modern Business (Moderní obchod) with its prestigious GOLDEN DUCAT (Zlatý Dukát) award for outstanding performance in food production and business.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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FreeWater. Good for people. Good for the Environment

FREEWATER BOTTLES POISON-FREE DRINKING BOTTLES THE HEALTHY FREEWATER BOTTLE

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THE HEALTHY FREEWATER LUNCH BOX

The FreeWater drinking bottles are made from high quality polypropylen. The FreeWater drinking bottle is free of pollutants like, i.e. plasticizers, heavy metals and other additives. The printing on the FreeWater bottles is done with food safe colors.

Cleaning: Rinse the FreeWater bottle with ot water before using it.

Or put it in the dishwasher. Keep drinking lid and lock seperated so that both parts can dry completely after cleaning.

Material: The FreeWater lunch boxes are made from high quality polypropylen. The FreeWater lunch boxes are free of pollutants like, i.e. plasticizers, heavy metals and other additives. The printing on the FreeWater lunch boxes is done with food safe colors.

Attention: Alcoholic beverages, energy drinks and carbonated drinks can ferment and build up pressure. Open the cap carefully.

Instructions:

Warranty: Locks and lids can be ordered seperatly.

FreeWater grants a ten-year warranty if the bottle is used properly. Wear parts such as lock and lid are exempt.

Rinse the FreeWater lunch box with hot water before using it, or put it in the dishwasher.

By a 180째 rotation of the cover around its own axis you will get two FreeWater box sizes. Press the cover firmly on the box until it snaps into place.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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BAUER JUICES Pure Fruits Bauer Juices are always made 100% out of juices, which name they carry.

No artificial preservatives or coloring is used.

Premium Quality. Innovative and high value.

Bauer is the most innovative juice producer in Germany.

4-6 new juices every year. Bauer was the first company in Germany to have a direct orange juice. And also the first to

have the popular Cranberry juice in Germany.

Large Product RangeCurrently Bauer has a product range of over 75 different juices including Organic Juices and Nectars. The product range is permanently increasing.

Tradition and Experience Tradition with over 80 years of experience.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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Fruit Juices from Concentrate After pressing the fruit the juice is thickened by it removing the water. When refilling the concentrate, water and flavoring are added again and it will becomes juice again. By carefully pasteurization (heating) of the juice, it remains stable even without preservatives.

Direct Juices Direct juice are juices which are directly bottled after being pressed, that is to say neither water nor flavor are deprived. The direct juice is immediatly processed. The fruit is freshly squeezed and filled after a short-time heating in the bottle.

This variant is more expensive due to higher transportation costs

Bauer Full of Juice!

Bauer FINE Fruits Bauer’s world of fine fruits is the new line of Bauer Juices. For Bauer’s fine fruits only pure, unblended fruits are used and processed into juices and nectars of the highest quality. 4 new varieties are available yet.

Bauer BIO Juices More and more people become aware of how important it is to maintain a healthy diet. This not only includes a varied selection, but also environmentally friendly manufacturing the products.

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THE BEST FROM GERMANY FOR YOUR HEALTH

ENJOYING BEVERAGE BRANDS ALL OVER THE WORLD From the Eifel to the World.

The goal is to distribute RHODIUS brands around the world in cooperation with our distribution partners to ensure that consumers can enjoy our products worldwide. With the best quality „Made in Germany“, whether an energy drink, cola, lemonade or mate tea, RHODIUS brands are always tasty.

Customers associate RHODIUS brands and products with the values of a traditional family-owned company and its close relationship to the local area, environment, customers and employees.

Each brand has its own identity. The RHODIUS brands RHODIUS, RHODIUS Gourmet, Vulkanpark-Quelle Eifel POWER POINT, MAYA® MATE, Key Cola and Haindl‘s are a rounded, mutually complementary range of non-alcoholic beverages for a globally exciting drinking experience.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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LOVE YOUR PLANET No artificial fragrances or colouring No silicones No mineral-oil-based ingredients This products is suitable for vegans It does not contain animal extracts.

Skin compatibility dermatologically confirmed.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de The new certified Natural Cosmetic Because the world is naturally beautiful

Nurtures the skin with the precious extract of regenerative hamamelis (witch hazel).

The skin also benefits from evening primrose oil, avocado oil, sunflower oil, shea butter, glycerine and vitamin E. The moisturizing recipe is quickly absorbed, gently and naturally nurtures the skin and pampers your senses with its fresh orange fragrance.

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What unites us is our homeland and the strong bond that forged our common Brand PRINCE FASS. It goes back to the impressive 1752-made oak barrel, which was formerly owned by the Prince of Hohenlohe.

The “Mr. Keller” velvet Prince barrel was later sold to the Municipality Pfedelbach. In 1950, the municipality presented these Keller then the winery available. We have let the imposing FÜRST FASS in the 1980s, registered as a trademark, since it serves as a memorable symbol of the products of the winery Hohenlohe. The FÜRST FASS brand is the unique selling point of our products

Home is where the heart beats. Our hearts beat in the middle of the small region

Hohenlohe. And what individuals succeed with heart and soul, will together only get better: more than 600 winegrowing families bring their knowledge and passion with to make typical wines.

Wines that you will never forget, wines with the traditional names FÜRST FASS.

proximately five million liters - about 60 percent red and 40 percent white wine:

Weingärtner from 28 wines in the region Hohenlohe ennoble together what has assigned them abound nature. The results are unique products. And just as unique as our wines there are, it is our proprietary, traditional brand: Prince FASS. It stands for quality and trust.

White wines Riesling (125 hectares), Müller-Thurgau (24 hectares), Silvaner (17 hectares), Kerner (15 hectares), Pinot Gris (7 hectares) and Pinot Blanc, Muscat and Chardonnay

Trollinger wines (72 hectares), Lviv (58 hectares), Pinot Meunier (52 hectares), Pinot Noir (48 hectares), also Dornfelder, Samtrot, Portugieser, Merlot and Acolon

On almost 500 hectares of vineyards exposed to thrive thanks to the mild climate and good soils honest small, typical varieties. Ap-

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Preservation of Traditions achieve the best

Food Safety China Revised Food Safety Law In China Signals Many Changes And Some Surprises

The revision of the Food Safety Law (FSL) was a, if not the, core development in food safety regulation to look for in 2015. Much faster than expected, and only three months after the comment period on the last draft closed, the revised FSL is here.

On April 24, 2015, the National People’s Congress Standing Committee (NPC) passed significant revisions to the FSL that have the potential to materially strengthen regulation of food companies in China.

WRITTEN BY JOHN BALZANO

Among the more prominent changes are the addition of shipping and storage to the Law’s coverage, changes to streamline the regulation of health food (dietary supplement) products, their claims and their ingredients, increased requirements for infant formula design and manufacturing, and — the change that has featured most prominently in the coverage of the drafting process — increased administrative, civil, and criminal penalties

A toddler plays in the imported baby products section of a supermarket in Beijing on Aug. 4, 2013.

(STR/AFP/Getty Images)

for regulatory violations. The revised FSL is being touted as China’s toughest food safety law to date.

The revised FSL will come into effect in less than five months, on October 1, 2015, and will almost certainly lead to a number of changes to food regulations and a deepening of the reforms.

Stakeholders should be ready for new proposed rules coming from the China Food and Drug Administration (CFDA), the National Health and Family Planning Commission and other agencies with jurisdiction over food safety in China.

press — and may have been discussed amongst smaller groups of stakeholders — but they were not made available for comment by the general public. For example, the revised FSL includes a regulatory category of medically formulated foods and adds accompanying registration requirements for those products. In addition, the final FSL creates a more general requirement that infant formula manufacturers register their product formulas with the CFDA and submit supporting research materials. This registration requirement could

While many of the changes to the FSL were expected, a series of significant unexpected changes were made between the last draft that the NPC issued for public comment and this final version. Through the CFDA, the State Council, and the NPC itself, the Chinese government held four public comment periods for the revisions over two years. So, it’s unclear why some changes suddenly appeared.

Some of these changes were foreshadowed in the

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increase already significant burdens on underfunded and understaffed agencies and add costs for manufacturers.

Another new addition to the final FSL appears to be the requirement that health food manufacturers label their products with a disclaimer that “this product cannot be a substitute for drugs.”

INFANT FORMULA Another law that the NPC released on the same day as the FSL contained a similar new provision on infant formula. The NPC released a complete revision to the Advertisement Law, which governs ads for nearly all products in forms ranging from websites to print news.

The revised Advertisement Law now prohibits releasing a mass-media advertisement that claims an infant milk product or other “beverage” takes the place of a mother’s breast milk. Again, while similar changes were mentioned in the press leading up to the Advertising Law’s enactment, this change was not in the last draft that the government released for comment by the general public.

Like with the new provisions on infant formula in the FSL, this new provision signals an increasingly stern policy toward infant formula.

Cans of baby milk powder for sale at a pharmacy near the Sheung Shui rail station in Hong Kong. Chinese do not trust mainland-made powder and are buying cans everywhere they can outside of China, leading to shortages in at least a half-dozen countries, from the Netherlands to New Zealand.

Whether these changes were good ideas or not, China should now implement them in an efficient and effective way. In this respect, China can only benefit from stakeholder cooperation and voluntary compliance, particularly on core issues such as infant formula safety. Although some of the changes were not in the prior public drafts of the FSL, China now has the opportunity to seek stakeholder buy-in and enhance the quality of implementing regulations by engaging in a broadbased dialogue on these regulatory changes.

In our November/ December Issue we will focus on Milk and Infant Formula Products

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BAUHAUS DESIGN of Germany

Slicers, toasters, kettles – household appliances made in Germany ritterwerk, established by Franz Ritter in 1905, is a traditional Bavarian company that looks back with pride on more than 100 years of history. ritterwerk is a mediumsized company that develops and manufactures free-standing and built-in household appliances that help make routine kitchen tasks a little easier.

Since 1905, the traditional Bavarian company ritterwerk has developed and produced household appliances such as foodslicers, toasters, built-in scales and many more. Our appliances help to make your day-to-day work around the kitchen that bit easier.

Save space by installing a built-in slicer, toaster, scales and bread pan As a medium-sized company, we can offer you a large selection of quality built-in household appliances, as well as appliances integrated into the table. We develop and manufacture spacesaving built-in solutions for household appliances – installing a built-in scales, built-in toaster, built-in bread bin and builtin food slicer will free up space on the kitchen work surface.

Producing household appliances here in GrĂśbenzell, near Munich, means much more to us than just preserving and creating jobs in Germany. High standards of quality, suitable materials and a functional design are part of our selfimage and the related Bauhaus tradition from the 1920s.

A fusion of the Zeitgeist (spirit of the age) and elements of the Bauhaus tradition acts as the basis for the development of other household appliances to complement our range, based on the condition of the market and the technical possibilities in the future.

Along with manufacturing high quality products, we also provide excellent customer service for every household appliance from our shop floor. We guarantee that, even many years after your purchase, we will continue to provide you with accessories for cutting machines and household appliances as well as suitable replacement parts. In terms of repair, we have our own workshop for repairing your ritter devices even decades after they have been purchased.

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coffee machine for 8 cups à 125 mlfilter, size 4 housing made of high- quality, scratch-proof plastic thermal jug with shatterproof stainless steel vacuum cylinder thermal jug is suitable as a serving jug rotatable and removable filter holder with drip stop and overfill protection energy-saving eco brewing process: boiler is located right underneath the water tank, which leads to reduce temperature losses illuminated eco switch automatic switch-off straight after the brewing process of the desired number of cups 0-watt standby mode five rubber feet to prevent slipping 220 – 240 V, 650 – 800 W, VDE/GS approval, safety category 1, CE dimensions: width 17,5 cm height 43,5 cm depth 22,0 cmweight: 3,0 kg

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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SANACELL Drinking Water Filter Systems for your Home Pure Water!

WATER Fresh drinking water is essential for our daily life. The water we use today for our homes and families should be fresh and of perfect quality. The Sanacell drinking water filter systems provide you with fresh water for your daily life.

Water of purest quality:

- no harmless subsatnces - Full of Energy - Fresh as Spring Water

Product quality and longterm environmental protectionare part of the Sanacell philosophy: The highest quality levels when choosing the raw and other materials as well as for the manufacturing process guarantees that all of the products adhere to the European regulations. The quality and effectiveness of the Sanacell water filtering systems is observed and controlled in close cooperation with well know universities and research institutes in Germany, like the Technical University in Berlin, University of Bielefeld and the TĂœV. The Sanacell filter restores the pure characteristics of our water: no contamination, full of energy, fresh like springwater.

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The systems purifys the water without using any chemicals.

It uses the best available carbon filter block from CARBONIT, a world wide market leader.

Center pieces of the SANCACELL water filters is the award winning CARBONIT filter block.

This remarkable filter was twice awarded with the Hugo Junkers Innovation Prize in the years 2002 and 2006. This speaks for a high level of professional precision and for the courage to look for new, technology-oriented solutions

Since 1997, “Filters made in Germany” have been designed, developed and produced by CARBONIT. Nowadays the CARBONIT is the market leader in Germany and Europe for high quality filter elements for the preparation and processing of drinking water. The internationally patentedand TÜV -checked systems guarantee the highest level of filtration performance and optimal water quality for consumers and industry. CARBONIT products have an enormous global sales potential due to their high quality.

Choosing the right filter type SANCELL offers different types of filter blocks from CARBONIT for their water filtering systems. This enables you to choose the perfect solution for your requirements.

NFP C-Premium Filter. The effective and economic solution IFP S-Puro Filter The solution for highest performance.

When you open the faucet you will receive healthy drinking water for your family. You receive lively water in spring water quality. All of this is combined in this well designed filtering system.

The SANACELLPERLE Water Filtering Systeme is a All-in-One solution for filtering and revitalizing your tap water. The perfect system for every home. It uses a CARBONIT carbon filter block. It is especially usefull in regions with a high grade of pollution with heavy metals from old water pipes, pharmaceuticals, pesticides and insects.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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DAKOTA

SAFFIAN

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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voi leather design is a young, dynamic company and was founded in the fall of 2002 with 10 employees. After 10 years, voi leather design has been established with 40 permanent employees and 12 freelancers as one of the leading bag companies in Europe.

The distribution of the extensive assortment is running in Eruope without exception via the specialist trade sector.

Within Germany, Switzerland, the Netherlands, Belgium, Luxembourg and Poland, the sale is carried out through the Group’s own representatives.

In other foreign countries voi leather design works with the company’s own offices and exclusive Distributors.

INSPIRED BY NATURE

Trends 2015/2016

voi leather design introduces three outstanding product lines, which are governed by the international customers. The bags and small leather goods are manufactured solely voi line of high-quality cowhide. The coins used in this case are protected in-house developments.

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LOOKING INTO THE DEEP OF THE JUNGLE

Badusan – fresh bathing and shower products made in Germany – since 1960

Badulino – for kids Extra mild with fresh flavors. Neutral and mild to the childs skin. No tears in eyes.

• Produced according to our high quality original recipes • High content of washing-active substances for best cleaning and a lot of foam • Very effective cleaning • pH neutral to the skin • Free of parabens If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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BADUSAN in History Advertising was an integral part of the East German economy. Designed betextet and placarded were mainly consumer goods of unrivaled economy of the country.

A cult brand from 1958 to 1960 was first registered as a trademark will be successfully brought to the 50th anniversary coming back to life! Few Ostprodukte have the turn well survived and even less known in other part of the Republic. Rotk채ppchen cham-

pagne, Radeberger Pils or watches from Glash체tte have now found the jump in WestGerman shops and brains. By contrast, Saxon cult products such as MZ, Nudossi, Florena, or Elbflorenz in the West hardly anyone a term and at the latest on Rondo Coffee, Koivo shaving cream, Eg-G체 shoe polish or Badusan bubble is then in West Germany completely closing with understanding ...

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Lotties

Until today, and also for the future, Lotties has made it its goal to supply natural articles while taking into account the company’s basic policy.

Ecological products especially for babies, small children and for parents who place great importance on the health of their children.

As a company in the environmental sector, they accept a great deal of responsibility for providing high quality, natural products and helping uphold a good social framework.

Lotties place importance on the following: Certified basic materials Processing of cotton from controlled organic cultivation - the raw materials are certified and carry a proof of origin.

Dermatological criteria Raw materials are chosen while taking into consideration their composition and components.

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Lothar Ziegler Managing Director

handsome, soft and poison free toys

Voluntary examinations At leading institutes. For example, the nappies are examined at the Textile Research Institute of Hohenstein.

All Goods are handmade in Germany

Neutral test results From the magazine “ÖkoTest”, for example. An evaluation of “very good” confirms the natural quality of our products.

Professional expertise Proof of this is provided by patents and the legal protection of registered designs.

For example, for the nappies or sleeping bags.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

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Collaboration with aid workshops to sustain and expand jobs in the region. Fair payment of the production employees who work with our co-operation partners.

Mustard in Love Do you ever consider to taste 500 different Mustards or Ketchups ?

Spice up your Love

Try the Erotic Mustard - man, love mustard, mustard erotica - pretty woman in 3 gift box.

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The Mustard Shop with more than 500 different Tastes

Karl Jungbeck Managing Director

Mustards, Sauces & Delicatessen Altenburger Mustards was founded in 1992 by its current owner Mr. Karl Jungbeck. He had the idea to produce quality mustards and sauces in a tradional way. Using only the best ingredients, fresh water from its own well and a gentle processing he was able to offer mustards of the highest quality and purest taste.

Starting out with only three employees and two different mustards, Altenbuger today has about 30people and more than 300 different varieties of mustards, including classic types such as shepherd’scress, garlic mustard, wild garlic mustard, honey mustard, mustard walnut, pumpkin seed mustard, etc

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de

Käfer Mustards, Sauces & Delicatessen Käfer Feinkost is the most famous brand for fine food and delicatessen in Germany. Famous also as one of the most colorful beer tents on the Munich Oktoberfest. A place where the high society meets to enjoy finest food.

The global success story of Käfer began in 1930, when Paul and Elsa Käfer opened their grocery store in Munich’s Amalienstrasse. Since that time, Käfer has consistently pursued the philosophy of seeking out top-quality, innovative products and recipe ideas from all over the world and introducing them toconnoisseurs and gourmets.

Today Käfer is an international company employing almost 700 staff, with subsidiaries in Berlin,Frankfurt and the Kingdom of Bahrain.

Käfer Feinkost

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RhönSprudel

MINERALWATER The unique positioning of its springs in the protected Rhön biosphere reserve and its natural freshness and purity make RhönSprudel mineral water and extra-special pleasure. This excellent mineral

Mineral Water

Spritzers

Indulgence in pure nature. This pure mineral water springs up in the middle of the untouched nature of the Rhön biosphere reserve.

Well balanced minerals and low in sodium, it is not just perfect for preparing baby food, but it is also valued by connoisseurs of fine dining, due to its soft, harmonious taste.

The first ready-mixed fruit spritzer was RhönSprudel Apple Plus and came onto the market in 1994. The original Plus spritzers are still a firm favourite today, with juice content of 60% and the extra-special mineral water with its fruity taste – naturally, without preservatives or artificial ingredients.

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RhönSprudel Group Founded 1781

“Strong locally and strong across the group” – it was according to this motto that today’s RhönSprudelGroup grew up out of the regionally successful Mineralbrunnen RhönSprudel GmbH. The RhönSprudel Group story began in 1781, when senior civil servant Georg Ignazius Weikard, brother of the Royal physician to Empress Catherine II of Russia, harnessed the first mineral water plants in Weyhers in the Rhön Mountains.

The RhönSprudel mineral water plant has been in the hands of the Schindel family for more than 100 years. With their responsible and futureoriented approach to business, this family created the RhönSprudel Group of today out of what was then a small mineral water plant operation. Today, the RhönSprudel Group is one of Germany’s Top 12 mineral water businesses, consistently taking a leading position in its core areas of Berlin, Brandenburg, Thuringia, Northern Bavaria and Hesse with its premium brands.

Throughout this process, and right up to the present day, this family-based company management has been both the driving force and the root of successful innovation, together with stringent quality requirements and prudent, sustainable operat-

ing methods.

Even though all roads lead to the Rhön, all the individual companies of the RhönSprudel Group are run on a decentralised basis, so that the specific requirements in terms of drinking habits and tastes of the different regions and specific characteristics of the market can be best taken into account – right up to specific adjustments of our commitments in the social, sporting and cultural areas.

The RhönSprudel Group has grown consistently right to this day, consistently taking a leading position in its core areas of Berlin, Brandenburg, Thuringia, Northern Bavaria and Hesse. This development has come forth from the active responsibility of a family company which has constantly helped to shape the market through its ongoing investment in innovation and its proximity to the consumer.

The RhönSprudel Group‘s products are successful due to their high quality and natural taste, and due to their availability in a wide range of containers, filled in state-ofthe-art production facilities and responding to market trends.

If you want to know more, please sent us your inquiry to berlin@pointonly.de or shanghai@pointonly.de 29

Germany's Top Trading Partners

German Exports Up in May 2015

Europe ranked first as Germany’s top trading partner in 2012. According to the latest report of the Federal Statistical Office, Destatis, in 2012, 69 percent of all German exports were delivered to European countries from which 57 percent were shipped to EU member states.

The Asian market ranked second in purchasing about 16 percent of total German exports and America ranked third with around 12 percent.

In May 2015, Germany exported 95.9 billion euros and imported 76.3 billion euros in goods and services. According to provisional data from the Federal Statistical Office, Destatis, both exports and imports increased by 4.6% and imports by 3.0% respectively. In comparison with April 2015 and after calendar and seasonal adjustment, German exports fell by 1.7%, and imports by 0.3%.

At the same time, 70 percent of all imports in Germany came from European countries, also followed by Asia and America with 18 and 9 percent respectively.

Most of the goods exported in 2012 were shipped to France, the United States and the United Kingdom. France received goods worth 104.5 billion Euros, or 9.5% of total exports, from Germany. The United States and the United Kingdom imported goods worth 86.8 billion Euros (7.9%) and 72.1 billion Euros (6.6%) respectively. (GTAI)

The foreign trade balance recorded a surplus of 19.5 billion euros in May 2015. After calendar and seasonal adjustment, the trade balance’s surplus totaled 22.8 billion euros.

In May 2015, exports from Germany to the Member States increased by 6.2% amounting to 56.5 billion euros more than in May 2014. Similarly, imports rose by 5.2% or 51.0 billion euros. To the Euro area countries, Germany exported goods to the value of 35.6 billion Euros (+5.1%) and imported also 35.1 billion euros (+5.5%).

To EU countries not belonging to the Euro area, Germany dispatched in May 2015 20.8 billion euros (+8.2%) while it received 15.9 billion euros (+4.6%) from these countries . Exports of goods and services to countries outside the EU totaled 39.4 billion euros (+2.3%) in May 2015.

Imports from those countries fell by 1.3% to 25.3 billion Euros. (iXPOS)

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Foreign investment favors FTZs

Food safety line takes 84,000 calls

CHINA’S eastern and coastal areas are again favorite destinations for foreign investors as some cities have set up pilot free trade zones, In the first seven months, foreign investors invested US$76.6 billion in China, up 7.9 percent year on year. They also set up 14,409 new foreign-invested firms.

IHE Shanghai Food and Drug Administration received more than 84,000 calls to its 12331 hotline last year.

Lian Ping, chief economist at the Bank of Communications, said China’s pilot FTZs, all set up in the country’s eastern or coastal areas, were the main draw for foreign investors.

“The experimental policies, especially like the negative list approach, bring fundamental changes in management and make it much easier and transparent for investors,” Lian said.

In the past one year, FTZs have become more familiar to investors.

The China (Shanghai) Pilot Free Trade Zone was considered a pioneer testing ground for various reforms to rejuvenate the world’s second-largest economy since its establishment in 2013. Last year, FTZs were opened in three more cities — Guangzhou in Guangdong Province, Fuzhou in Fujian Province and Tianjin. (Shanghai Daily)

The number of calls from whistleblowers in the period almost doubled to 531, it said yesterday.

More than 28 percent of the people providing tip-offs did not leave any contact details, which means the authority will have difficulty paying them their due rewards.

The food authority introduced a payment system for people who blow the whistle on dubious practices related to food and drug safety in 2007. Since 2011, the maximum possible reward has been 200,000 yuan (US$32,000).

Though “anonymity is guaranteed,” many people prefer not to leave their details for fear of retribution, an official said.

About 60 percent of the calls last year related to food safety issues, of which 66 percent proved accurate, officials said.

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