Presentation | Open House Macau 2018

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Architecture beyond walls

2018


INTRO OPEN HOUSE WORLDWIDE OPEN HOUSE MACAU BUILDINGS AND VISITING SITES HOW DOES IT WORK? COMMUNITY ENGAGEMENT EVENT MILESTONES ABOUT US OPEN HOUSE MACAU

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ONE WEEKEND Free beyond the walls visits to 50 buildings

EXPLORE – EXPERIENCE – TALK – THINK – CELEBRATE – MACAU

OPEN HOUSE MACAU

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INTRO

Intense and complex, Macau is the most densely populated territory in the world, a vibrant and ever-changing city with a unique history of cultural exchange. Glossy casino developments of recent years juxtapose with a compact and layered fabric, where scattered idiosyncratic buildings tell a history of almost 500 years of cohabitation between East and West. Open House Macau is committed to uncover the untold architectural history of Macau from its cluttered urban landscape, by opening the doors of great architecture examples to its citizens, welcoming them to talk about, think about and celebrate their city, while experiencing first-hand how good quality design may positively influence their daily lives.

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INTRO

Taking place in November, Open House Macau (OHM) 2018 edition will be the first Open House initiative to take place in Asia, a pioneer event that’ll offer its audiences the chance to get behind-the-scenes from sites that are usually not accessible, encompassing an eclectic selection of 50 buildings of Chinese vernacular architecture, patio-houses, shop-houses, Neoclassic, Art Déco, Modernist, and Contemporary buildings. OHM is organized by CURB – Center for Architecture and Urbanism, a non-profit organization established in Macau to promote research, education, production and dissemination of knowledge in the fields of Architecture, Urbanism, Design and Urban Culture.

OPEN HOUSE MACAU

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Logo

Slogan

Architecture beyond walls

Curated and organized by

OPEN HOUSE MACAU

University partner

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Promotion and production partner

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OPEN HOUSE WORLWIDE

“One of the great values of Open House is that it allows the building owners, volunteers and all who participate to make it their own, forging a commitment between all involved. In this sense, Open House provides an incredible opportunity for all of us to say something about our own city, now and into the future”. I look forward to Open House Macau joining our network and beginning an international conversation as well as a local one” Victoria Thornton, OBE, Founder Open House Worldwide

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OPEN HOUSE CONCEPT SIMPLE BUT POWERFUL CONCEPT Showcasing insightful architecture for all to experience first-hand, completely for free

OPEN HOUSE MACAU

25+ YEARS EXPERIENCE RENOWNED EVENT

Established in 1992 in London by Victoria Thornton Open House Worldwide is running in 40+ countries across the 4 continents 1.500 – 250.000 visitors / weekend 1+ million visitors / year

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OHWW FAMILY

OPEN HOUSE MACAU

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OHWW FAMILY

OPEN HOUSE MACAU

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OH LONDON • 2017 > 25th edition • +800 buildings opened • 30 of 32 London boroughs represented • +250.000 participants • 7.000 volunteers

OPEN HOUSE MACAU

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OH NEW YORK • 2017 > 15th edition • +250 buildings opened • +80.000 participants • 1.000 volunteers

OPEN HOUSE MACAU

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OPEN HOUSE MACAU The first and only Open House event in Asia Macau, open to all, for free

OPEN HOUSE MACAU

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MACAU’S UNIQUE FEATURES

URBAN & ARCHITECTURAL

CULTURAL PANORAMA

ACESSIBILITY

• Very rich and unique urban fabric

• A landmark for cultural mixing

• Unexplored built environment / unknown architectural qualities

• Exciting cultural background

• Within reach to a wide range of ASEAN countries

OPEN HOUSE MACAU

• Easily walkable, immensely dense central district

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OHM OBJECTIVES

SHORT-RUN OUTCOMES

LONG-RUN OUTCOMES

• Make great design accessible to all: approach citizens to their cities’ architecture

• Raise awareness to Macau’s heritage and built environment

• Raise a collective sense of belonging

• Celebrate Macau as an international center of architecture

• Reinforce public perception about the impact of urban culture and architecture on day-to-day living • Attract new and specialized visitors from Hong Kong and Mainland China

OPEN HOUSE MACAU

• Promote sustainability

• Generate new platforms and synergies within Macau civil society

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OHM OBJECTIVES

Open House catalyses successful dialogue through learning opportunities, accessible language, critical dialogue, and encouraging debates.

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TARGET AUDIENCE WIDE SPECTRUM > ALL AGES

MACAU CITIZENS Opportunity to best relate to their city’s built environment TOURISTS / VISITORS A tool to truly discover Macau’s inner secrets ARCHITECTS, URBAN PLANNERS, DESIGNERS (professional + academic community) Possibility of getting to know great buildings from within + networking space

OPEN HOUSE MACAU

CULTURAL AND CREATIVE COMMUNITY Attending a knowledgeable event that leaves an unmissable mark in Macau’s cultural panorama EVENT VOLUNTEERS Joining an enlarged family of Macau enthusiasts + CV enhancing + networking space

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TARGET AUDIENCE

The scale and inclusivity of Open House audiences, over one million worldwide, is attributable to its approach of offering direct experiences, free-of-charge, in a non-elitist manner. As a result it has the largest audience of any international architecture festival.

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BUILDINGS & VISITING SITES SELECTION CRITERIA

ARCHITECTURE

TYPOLOGIES

Unique contribution to the city’s culture and fabric

Chinese Vernacular

Residential

Neoclassic

Commercial / Office

Art Déco

Cultural

Modernist

Heritage

Contemporary

Religious / Sacred

Exceptional architectural design Valuable historic or cultural role Repurposing of space

Civic

Special use of public areas

Infrastructure

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SELECTED BUILDINGS EXAMPLES

Contemporary architecture Car Park by Vicente Bravo | Areia Preta | 1960 OPEN HOUSE MACAU

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SELECTED BUILDINGS EXAMPLES

Modernist architecture Escola Comercial Pedro Nolasco by Chorão Ramalho | Center | 1963-66 OPEN HOUSE MACAU

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SELECTED SELECTEDBUILDINGS BUILDINGS EXAMPLES EXAMPLES

Art-déco architecture Ponte 11 | Inner Harbor | 20th Century OPEN HOUSE MACAU

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SELECTED BUILDINGS EXAMPLES

Vernacular architecture Six Houses Patio | Barra | 19th Century OPEN HOUSE MACAU

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SELECTED SELECTEDBUILDINGS BUILDINGS EXAMPLES EXAMPLES

Western architecture Homes of the CTT employees | Av. Coronel Mesquita | 20th century OPEN HOUSE MACAU

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HOW DOES IT WORK?

OPEN HOUSE MACAU

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VISITS TO BUILDINGS

SELF-GUIDED

ACCOMPANIED VISIT

COMMENTED VISIT

Audiences are free to visit, first-come firstserved

Guided by volunteers, free admission at regular intervals

Guided by experts (architects and/or building owners), previous registration required

OPEN HOUSE MACAU

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PARALLEL PROGRAMS

OHM PLUS

OHM FAMILY

OHM SCHOOL

Insta Archipics Architecture photography competition depicting listed buildings at OHM programme evaluated by a credited jury.

OHM Illustrated Map How to build a city landscape with OHM buildings? An invitation to create a customizable illustrated and sensorial map, all within a wall!

Suit up your knowledge Exclusive study visits with specialists, designed for architecture and urban design students only

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COMMUNITY ENGAGEMENT

Open House empowers people, creating a sense of civic pride, active citizenship by enabling visitors to understand they can have a greater stake in the future of their city, and by operating at a local scale.

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BUILDINGS PROPOSAL CALL 17th July – 17th August

Community was summoned to nominate their favorites or suggest sites they’d like to visit. Dozens of building insights brought to curator’s attention by Macau residents!

online form https://bit.ly/2uARooN OPEN HOUSE MACAU

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VOLUNTEERS A CRUCIAL TASK FORCE Two rounds of applications: 17th July – 24th August (extended deadline) 18th September – 9th October OHM is a community-based event 100+ volunteers within 50 locations Tasks comprise guiding visits, managing visitors, welcoming desk, and neighborhood support.

form available online https://bit.ly/2L9QFW9 OPEN HOUSE MACAU

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PARTNERSHIPS SOCIETY TRIGERED TO TAKE PART

OHM irradiates throughout a wide array of society players: Institutions, Universities, Organizations, Associations and Retailers within Academic, to Cultural, Civic and Commerce scopes. Objective: generating new synergies around a common cause - the promotion of architectural culture of the city of Macau.

let us know how we could partner! prod@openhousemacau.com OPEN HOUSE MACAU

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EVENT MILESTONES OPEN HOUSE EVENT OFFICIAL PRESENTATION

OPENING COCKTAIL

JUL 20

NOV 09

OPEN HOUSE MACAU

50 BUILDINGS + PARALLEL PROGRAMS

NOV 10–11

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CLOSING PARTY

VOLUNTEERS DINNER

NOV 11

NOV 17

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ABOUT US

OPEN HOUSE MACAU

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CURB CENTER FOR ARCHITECTURE AND URBANISM Non-profit independent organization established in Macau (2014-) Think tank on the future of cities and their architecture MISSION To promote the research, education, production and diffusion of knowledge in the fields of architecture, urbanism, design and urban culture.

OPEN HOUSE MACAU

SCOPE Local issues taken to a global audience * Regional level – Macau, Pearl River Delta and China * International level – Asia and Portuguese-speaking countries

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Associate Partner of World Urban Campaign part of the UN Human Settlements Programme (UN-Habitat)

Member of Open House Worldwide

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TEAM

Curator: Nuno Soares Creative Director: Filipa Simões Coordinators: Nuno Soares and Filipa Simões Production and Communication Coordinator: Ponte 9 | Clara Antunes

Research: Tiago Patatas, Ana Catarina Oliveira and Andreia Soares Fundraising: Tiago Patatas Production Assistant: Hermana Heong Communication and Press Assistants: Ponte 9 | Mafalda Santos and Teresa Cruz Design: WhyDesign Webdesign: Letra Studio

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FOLLOW US

www.openhousemacau.com

@openhousemacau Email: prod@openhousemacau.com OPEN HOUSE MACAU

Rua das Lorchas, Ponte No.9 3/F, Macau 10

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10

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NOV

2018

Architecture beyond walls

Curated and organized by

University partner

Promotion & production partner


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