Open House Macau 2018 | Sponsors presentation

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NOV

Architecture beyond walls

2018

ONE WEEKEND Free beyond the walls visits to 50 buildings

EXPLORE – EXPERIENCE – TALK – THINK – CELEBRATE MACAU

OPEN HOUSE MACAU

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NOV

2018

INTRO OPEN HOUSE WORLDWIDE OPEN HOUSE MACAU BUILDINGS AND VISITING SITES HOW DOES IT WORK? COMMUNITY ENGAGEMENT EVENT MILESTONES ABOUT US WHY INVEST OPEN HOUSE MACAU

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2018

INTRO SIMPLE BUT POWERFUL CONCEPT Showing outstanding architecture for all to experience first-hand for free.

Established in 1992 in London by Victoria Thornton.

25

40

15K-250K

750K

25+ years

40+ cities

1500 – 250K

750K

renowned event

across the 4 continents

visitors/weekend

visitors/year

OPEN HOUSE WORLWIDE

“One of the great values of Open House is that it allows the building owners, volunteers and all who participate to make it their own, forging a commitment between all involved. In this sense, Open House provides an incredible opportunity for all of us to say something about our own city, now and into the future”.

I look forward to Open House Macau joining our network and beginning an international conversation as well as a local one” Victoria Thornton, OBE, Founder Open House Worldwide

OPEN HOUSE MACAU

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2018

OHWW FAMILY

OPEN HOUSE MACAU

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OHWW FAMILY

OPEN HOUSE MACAU

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2018

OH LONDON

25th

800+

30/32

250K+

2017 edition

Buildings

Boroughs represented

Visitors

OPEN HOUSE MACAU

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7.000 Volunteers NOV

2018

OH NEW YORK

15th

250+

80K+

1.000

2017 edition

Buildings

Visitors

Volunteers

OPEN HOUSE MACAU

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2018

OPEN HOUSE MACAU The first and only Open House event in Asia Open to all, for free

OPEN HOUSE MACAU

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2018

Logo

Slogan

Architecture beyond walls

Curated and organized by

OPEN HOUSE MACAU

University partner

Promotion and production partner

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NOV

2018

MACAU’S UNIQUE FEATURES

ARCHITECTURE Very rich and unique urban fabric Unexplored built environment Unknown architectural qualities OPEN HOUSE MACAU

CULTURAL PANORAMA

ACCESSIBILITY Within reach to a wide range of ASEAN countries

A landmark for cultural mixing

Easily walkable, immensely dense central district

Exciting cultural background

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OHM OBJECTIVES

Open House catalyses successful dialogue through learning opportunities, accessible language, critical dialogue, and encouraging debates.

OPEN HOUSE MACAU

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2018

OHM OBJECTIVES SHORT-RUN OUTCOMES •

Make great design accessible to all: approach citizens to their cities’ architecture

•

Raise a collective sense of belonging

•

Reinforce public perception about the impact of urban culture and architecture on day-to-day living

•

LONG-RUN OUTCOMES •

Raise awareness to Macau’s heritage and built environment

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Promote sustainability

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Celebrate Macau as an international center of architecture

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Generate new platforms and synergies within Macau civil society

Attract new and specialized visitors from Hong Kong and Mainland China

OPEN HOUSE MACAU

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TARGET AUDIENCE MACAU CITIZENS The scale and inclusivity of Open House audiences, over 750.000 worldwide, is attributable to its approach of offering direct experiences, free-of-charge, in a non-elitist manner.

As a result it has the largest audience of any international architecture festival.

TOURISTS / VISITORS ARCHITECTS, URBAN PLANNERS DESIGNERS CULTURAL AND CREATIVE COMMUNITY EVENT VOLUNTEERS

OPEN HOUSE MACAU

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BUILDINGS & VISITING SITES CRITERIA

PERIODS

TYPOLOGIES

Unique contribution to the city’s culture and fabric

Chinese Vernacular

Residential

Neoclassic

Office

Exceptional architectural design

Art-Déco

Commercial / Retail

Modernist

Cultural

Valuable historic or cultural role

Contemporary

Heritage

Others

Religious / Sacred

Repurposing of space

Civic

Idiosyncratic revealing Macau’s specific context

Infrastructure

OPEN HOUSE MACAU

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2018

SELECTED BUILDINGS EXAMPLES

Contemporary Car Park by Vicente Bravo | Areia Preta | 1960 OPEN HOUSE MACAU

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SELECTED BUILDINGS EXAMPLES

Modernist Escola Comercial Pedro Nolasco by Rรกul Chorรฃo Ramalho | Center | 1963-66 OPEN HOUSE MACAU

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2018

SELECTED BUILDINGS EXAMPLES

Art Déco Ponte 11 | Inner Harbor | 20th Century OPEN HOUSE MACAU

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2018

SELECTED BUILDINGS EXAMPLES

Chinese Vernacular Six Houses Patio | Barra | 19th Century OPEN HOUSE MACAU

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SELECTED SELECTEDBUILDINGS BUILDINGS EXAMPLES EXAMPLES

Western architecture Av. Coronel Mesquita | 20th century OPEN HOUSE MACAU

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HOW IT WORKS VISITS PROGRAMME

PARALLEL PROGRAMMES

SELF-GUIDED

OHM PLUS

Audiences are free to visit, first-come first-served

Instagram photography competition, Walk&Talk activity, Reading Room

ACCOMPANIED VISIT

OHM FAMILY

Guided by volunteers, free admission at regular intervals

An invitation to create a customizable OHM illustrated map, all within a wall!

COMMENTED VISIT

OHM SCHOOL

Guided by experts, previous registration required

Specially tailored study visits to 4 selected buildings, commented by specialists

OPEN HOUSE MACAU

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COMMUNITY ENGAGEMENT BUILDINGS PROPOSAL

VOLUNTEERS

PARTNERSHIPS

Community was summoned to nominate their favorites:

60+ volunteers within 50 locations

Society triggered to take part:

Dozens of building insights brought to curator’s attention

by Macau residents!

Tasks comprise guiding visits, managing visitors, welcome desk, and neighborhood support

New synergies around a common cause - the promotion of architectural culture of the city of Macau

OPEN HOUSE MACAU

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EVENT MILESTONES OPEN HOUSE EVENT VOLUNTEER TRAINING

OPENING COCKTAIL

50 BUILDINGS + PARALLEL PROGRAMMES

CLOSING PARTY

VOLUNTEER’S DINNER

NOV 2

NOV 09

NOV 10–11

NOV 11

NOV 17

nº pax @ 100

nº pax @ 250

nº pax @ 1.000 to 1.500

nº pax @ 250

nº pax @ 100

OPEN HOUSE MACAU

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ABOUT US CURB - CENTER FOR ARCHITECTURE AND URBANISM Non-profit independent organization established in Macau (2014-) Think tank on the future of cities and their architecture

MISSION

SCOPE

To promote the research, education, production and diffusion of knowledge in the fields of architecture, urbanism, design and urban culture.

Local issues taken to a global audience: • Regional level – Macau, Pearl River Delta and China • International level – Asia and Portuguese-speaking countries

TEAM Curator: Nuno Soares

Fundraising: Tiago Patatas

Creative Director: Filipa Simões

Sponsorships, Partnerships and Marketing: Stephanie Z.S.

Coordinators: Filipa Simões and Nuno Soares Production and Communication Coordinator: Ponte 9 – Clara Antunes Research: CURB – Ana Catarina Oliveira, Andreia Soares, Anita Kok, Tiago Patatas

Production Assistant: Ponte 9 – Hermana Heong Communication and Press Relations: Ponte 9 – Teresa Cruz Communication Assistants: Ponte 9 – Mafalda Santos, Zmilace Lee Design: WhyDesign Webdesign: Letra Studio

OPEN HOUSE MACAU

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WHY INVEST Open House empowers people, creating a sense of civic pride, and active citizenship by enabling visitors to understand they can have a greater stake in the future of their city

Take active part in pioneer event in Asia

Fulfill your Corporate Social Responsibility & give back to your community

Show your commitment to architecture quality & help your city thrive

WHY INVEST

Grand international exposure as an associate member of renowned Open House Worldwide

OPEN HOUSE MACAU

Gain brand promotion & reach very diverse audiences

Access exclusive offers & event engagement opportunities for your employees

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2018

FOLLOW US

www.openhousemacau.com

@openhousemacau

Email: sponsor@openhousemacau.com OPEN HOUSE MACAU

Rua das Lorchas, Ponte No.9 3/F, Macau 10

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2018

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2018

Architecture beyond walls

Curated and organized by

University Partner

Production and Promotion Partner

Proud member