Open House Macau 2018 Sponsors Package

10 11

NOV

2018

Sponsors Package

Open House Macau is the largest and more encompassing architectural event in the city 澳門遊屋記 是最大和最多元化的 城市建築節日

WHAT IS OPEN HOUSE MACAU

什麼是澳門遊屋記

Open House Macau is the biggest architecture festival which will carry out its pioneer edition on 10–11 November, opening doors and offering visits led by experts and volunteers to 50 insightful buildings. An exclusive opportunity to get behind-the-scenes access to the city’s untold architecture, free for all to join! 澳門遊屋記於11月10-11日將舉行亞洲首屇最大的建 築盛事，由專家和志願者免費帶領您打開50座各具 特色建築物的大門，一起尋找牆後的秘密。 加入我們吧！ Open House Macau (OHM) is a breaching and community-oriented event providing dozens of opportunities to talk about, think about and praise the city of Macau.

OHM 澳門遊屋記是一場突破常規的社區活動，讓我們有了

This internationally renowned event first and only edition in Asia will break in right at our city’s heart – a true benchmark!

這場國際知名盛事將首次在亞洲舉辦，這將對澳門帶

Trust OHM as your premium showcase platform and reach a broad array of audiences!

眾宣傳的好機會！

Curated and organized by

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OPEN HOUSE MACAU

University partner

Promotion and production partner

談論、思考和讚美澳門這座城市的機會。這些建築的設計 可以透過向公眾開放城市兩天這個活動，帶給市民和遊客 最親身的體驗。

來巨大的迴響！ 選擇我們作為您主要的推廣平台，將會是個向廣泛大

A proud member of

SPONSORS PACKAGE

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OPEN HOUSE WORLDWIDE Open House is a simple but powerful concept: showcasing outstanding architecture for all to experience, completely for free.

Open House initiatives invite everyone to explore and debate the value of a well-designed built environment.

OPEN HOUSE MACAU

Open House 是一個簡單而強大的概念：展示不同 的建築物供大眾體驗，費用全免。Open House 邀 請所有人去探索和討談論這些經過精心設計的建築 物環境價值。

The concept has been established in 1992 in London and is running in 40+ cities the 4 continents, reaching more than 750,000 + visitors each year.

這個概念於1992年在倫敦成立，目前在全球四大洲約40多

The program consists on free scommented visit, accompanied visit or self-guided to an incredible range of exceptional buildings and sites throughout one weekend per year. Most visits are registrationfree and run on first-come, first-serve basis.

在一個週末開放這些優秀建築物和場地供大眾參觀。 大部

OPEN HOUSE LONDON

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OPEN HOUSE MACAU

個城市和地區都在參與，每年的訪客量超過75萬人次。 該計劃包括有免費的專家講解、評論或自我導覽，每年將 份的場地都不用預先登記，以先到先參觀為原則。

OPEN HOUSE ROME

40+ cities in 4 continents

1.500 to 250.000

40+個城市 在4大洲

750,000

visitors/weekend 訪客/週末 visitors/year 訪客/年

OHM 2018 is Open House pioneer initiative in Asia 澳門遊屋記2018將是 Open House在亞洲的第一站

Open House worldwide events’ audience averages anything from 1.500 to 250.000 visitors over one weekend.

Open House Worldwide 活動的訪客在一個週末 的平均參觀人數在1.500至250.000之間。

Audiences span from young students eager to learn more about their cities’ patrimony and built environment, to all ages / all incomes city’s inhabitants who love their city and nurture curiosity towards its usually restricted spaces, and finally to city’s tourists who perceive Open House as a tool to truly discover a city’s inner secrets.

Families also profit from a carefully crafted program, frequently pointing Open House to be one of their favorite family-friendly moments of the year.

訪客之中，年輕的學生希望更了解他們城市中的遺產和建築

OPEN HOUSE LISBON

環境，對所有年齡層的市民，他們的好奇驅使他們到訪一些 平常不能踏足的地方，對城市的遊客來說，OPENHOUSE它 正好是一個機會讓他們去真正探索這一座城市。這也是一個 很好的家庭活動，參與者常表示這是他們一年之中最喜歡的 家庭相聚時刻。

OPEN HOUSE NEW YORK

SPONSORS PACKAGE

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HOW WE COMMUNICATE

我們如何對外溝通

Open House Macau first edition encompasses an intense communication strategy that relies in a wide array of promotional materials and press relations plan, at your disposal to best reach your target audiences.

CURB (organizer) & Ponte 9 (promotor) senior communication team will put this plan into motion and make sure it meets its purpose: granting substantial audience’s participation, positive and effectively promoting your company.

OFFLINE 線下 Print Material Brochures, Maps/Itineraries, Postcards, Posters, Drop Banners / Signage

Merchandising Bags, Notebooks, Pencils, Pins

印刷材料

HOUSE，我們已

擁有一系列的宣傳策略，通過各種宣傳材料和新聞關係計 劃，讓你觸及您的目標受眾。

CURB（主辦單位）和 Ponte 9（推廣團隊）將把這些計 劃付諸實行，並確保達到其目的：為觀眾提供實質性的參 與，積極有效地為貴公司宣傳。

銷售

MEDIA 多媒體

Digital Promotion

Press

Website, social networks – facebook, instagram, twitter, youtube, tudou, newsletters and e-cards Distribution: expecting to reach a minimum of 1.000 website views, 1.500 followers on all social media combined, 500 new newsletter subscribers (currently 1.700+ contacts)

Press releases & Press Kit Number of press releases send out > x 4 Period of outreach > September to November Recipients > print press + media + online: 350+ Macau, Hong Kong and Mainland China general press (in English, Chinese and Portuguese) & 50+ specialized architecture, urbanism and design international publications

Promotion Partners

小冊子，地圖/行程，明信片，海報，橫幅廣告/標示牌

澳門遊屋記作為第一屇在亞洲的OPEN

ONLINE 線上

A significant number and diverse array of Institutions, Universities, Organizations, Associations and Businesses of all quadrants of society from Academic, to Cultural, Civic and Retail - will be summoned to join Open House Macau and support the event by promoting it through their own communication networks, boosting our mailing growth and audience reach

袋子，筆記本，鉛筆，襟章

電子推廣 網站，社交網絡 - facebook，instagram、youtube，土豆，新聞簡報

Promo Spot Distribution: online platforms, opening cocktail, TV (possible media partners), some visiting sites

Publicity rint + Online press / Digital Media P Distribution (x3): Macau, Hong Kong and Mainland China general press newspaper/magazine, International specialized architecture press; facebook, youtube , adwords , wechat

和電子卡 發佈：期望至少達到1.000次網站瀏覽量，所有社交媒體關注人數總量為1.500 個，新增500個新聞訂閱者（目前為1.700＋聯繫人）

推廣合作夥伴

新聞稿 新聞稿和新聞資料套裝 新聞發佈數量 > 4次

社會各界的眾多機構，大學，組織，協會和零售商（學術界，文化界，公民社會

發佈時間 > 10月至11月

和商業界）都將被邀請參加和支持澳門OPEN HOUSE的活動，並通過他們的通

收件人> 印刷新聞 + 多媒體 + 網上：

信網絡來增加我們的郵件增長和受眾範圍

350多個澳門，香港和中國內地媒體（英文，中文和葡文）和50多個專業建 築，城市和國際設計刊物。

推廣 發佈：在線平台， 雞尾酒會， 電視(媒體合作夥伴），某些活動場地

公開性 印刷+在線新聞/電子媒體 發佈（3地）：澳門，香港及中國內地新聞報紙/雜誌，國際專業建築出版刊物;

Facebook、Youtube、Adwords 、 wechat

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OPEN HOUSE MACAU

SPONSORS PACKAGE

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OHM provides sponsors extensive brand exposure to diverse audiences OHM為贊助商 提供品牌曝光 以滿足不同的受眾

MOMENTS OF ENGAGEMENT WITH THE AUDIENCE

公眾參與的時刻

VOLUNTEERS’ GENERAL MEETING 志願者見面會 02 NOV

100 people expected 預計100 人

OPENING COCKTAIL 開幕雞尾酒會 09 NOV

250 people expected 預計 250 人

OHM 50 VISITING SITES OHM 50座建築遊訪 1.000 to 1.500 people expected 預計1.000至1.500人

10–11 NOV

OHM PARALLEL PLUS, JUNIOR & FAMILY PROGRAMMES OHM 並行計劃 1.000 to 1.500 people expected 預計1.000至1.500人

CLOSING PARTY 閉幕派對 11 NOV

250 people expected 預計250人

VOLUNTEERS’ FAREWELL DINNER 志願者感謝晚會 17 NOV

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OPEN HOUSE MACAU

100 people expected 預計100人

SPONSORS PACKAGE

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SPONSOR LEVELS

贊助商級別 鑽石

DIAMOND

ONE & ONLY to highest bid 價高者得 200.000 MOP or more

白金

PLATINUM

100.000 MOP

金

GOLD

50.000 MOP

銀

SILVER

Values Association

Values Association

Values Association

Exclusive rights to the event (no other sponsor on the same level!)

Naming rights: event “powered by” + name on appreciation tokens Official Sponsor Certificate + digital seal

Official Sponsor Certificate + digital seal

Official Sponsor Certificate + digital seal

Official Sponsor Certificate + digital seal

Logo Placement & Advertisement Logo

Logo Placement & Advertisement Logo

Logo Placement & Advertisement

Logo Placement & Advertisement

Logo on most promotion materials Advertisement on maps (½ page) and brochure (full page)

Logo on some promotion materials Advertisement on maps (½ page)

Logo on some promotion materials Advertisement on brochure (¼ page)

Logo on all promotional materials (first listed) Advertisement on maps (1 page) and brochure (back cover)

Promotion

Promotion

Promotion

Onsite banners at 10 event sites Leaflet at 15 event sites + OHM headquarters Leaflet at promo pack + merchandising Profile & content share on OHM social media, website, newsletters Media exposure (mention on PRs) Speech & video spot display at opening cocktail (1’30’’)

Onsite banners at 5 event sites Leaflet at 10 event sites + OHM headquarters Acknowledgement on social media, OHM website, newsletters Display a promo picture at Opening Cocktail presentation

Exclusive Offers

Promotion Onsite banners and leaflet at 25 event sites + OHM headquarters Leaflet at promo pack + merchandising Profile & content share on OHM social media, website, newsletters + instagram account highlight for 1 day Media exposure (logo on paid ad + mention on PRs) Speech & video spot display at opening cocktail (5min)

Sampling & Raffles

Sampling & Raffles

Distributing product to partners and volunteers Sampling at Opening Cocktail + Closing Party

Distributing product to building owners, partners and volunteers Sampling at volunteers gatherings + Opening Cocktail + Closing Party

Exclusive offers

Exclusive offers Original signed photos (x20) Private visit for your team/clients (25 pax) Jump the queue in registration only visits (30 pax) Opening Cocktail attendance (15 guests)

Private visit for your team/clients (20 pax) Jump the queue in registration only visits (20 pax) Opening Cocktail attendance (10 guests) Complete promotional packs (x30)

價值

Sampling & Raffles Sampling at Opening Cocktail + Closing Party

Exclusive Offers Jump the queue in registration only visits (20 pax) Opening Cocktail attendance (5 guests) Partial promotional packs (x20)

價值 官方贊助商證書+電子印章

Logo 位置和廣告

Complete promotional packs (x50)

官方贊助商證書+電子印章

在某些宣傳材料上放置Logo 地圖廣告（½ 版)

價值

Logo 位置和廣告

推廣

活動的獨家權利（沒有其他同一級別的贊助商！） 命名權：活動“powered by”+感謝紀念品上的名字 官方贊助商證書+電子印章

在大部份的宣傳材料上放置Logo 地圖廣告（1／2版）和小冊子廣告頁（整頁）

5個活動場地放置BANNER 10個活動場地和OHM總部的放置傳單 OHM的社交媒體，OHM網站和新聞簡報中特別嗚謝貴公司 在開幕酒會上展貴公司宣傳圖片

Logo 位置和廣告 在所有宣傳材料上放置Logo（放在贊助商的最前） 地圖廣告（1版）和小冊子廣告頁（封底）

推廣 25個活動場地和OHM總部的放置Banner和傳單 在宣傳套裝 + 銷售品中放置傳單 公司資料和聯絡方式分享在OHM的社交媒體，網站和新聞簡報中+ Instagram頁面廣告1天 媒體曝光（Logo在付費廣告上+ 新聞稿上提及） 開場雞尾酒上致辭和展示視頻（5分鐘）

紀念品和抽獎活動 向建築物業主，合作夥伴和志願者分發紀念物品 志願者聚會+開幕雞尾酒會+閉幕派對的紀念物品

獨家優惠

10個活動場地放置BANNER 15個活動場地和OHM總部的放置傳單 在宣傳套裝 + 銷售品中放置傳單 公司資料和聯絡方法分享在OHM的社交媒體，網站和新聞簡報中 媒體曝光（新聞稿上提及） 開場雞尾酒上致辭和展示視頻（5分鐘）

紀念品和抽獎活動 向合作夥伴和志願者分發紀念產品 開幕雞尾酒會+閉幕派對的紀念產品

獨家優惠 為您的團隊/客戶提供私人導覽（20人） 需登記的建築物免排隊（20人） 雞尾酒會（10個名額） 完整的推廣套裝物品（X30）

紀念品和抽獎活動 開幕雞尾酒會+閉幕派對的紀念產品

獨家優惠 需登記的建築物免排隊（20人） 雞尾酒會（5個名額） 推廣套裝物品（X20）

Values Association

Leaflet at 5 event sites + OHM headquarters Acknowledgement on OHM social media, website, newsletter

Opening Cocktail attendance (2 guests) OHM bags (x20)

價值 官方贊助商證書+電子印章

Logo 位置和廣告 在某些宣傳材料上放置Logo 地圖廣告（¼ 版)

推廣 5個活動場地和OHM總部的放置傳單 OHM的社交媒體，OHM網站和新聞簡報中特別嗚謝貴公司

獨家優惠 雞尾酒會（2個名額） 推廣套裝物品（X20）

銅

BRONZE

10.000 MOP

Values Association Digital seal

Logo Placement & Advertisement Logo on some promotion materials

Promotion Leaflet at OHM headquarters Acknowledgement on OHM social media, website, newsletter

價值 電子印章

Logo 位置和廣告 在某些宣傳材料上放置Logo

正本簽名照片（X20） 為您的團隊/客戶提供私人導覽（25人） 需登記的建築物免排隊（30人） 雞尾酒會（15個名額） 完整的推廣套裝物品（X50）

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推廣

20.000 MOP

OPEN HOUSE MACAU

推廣 在OHM總部的放置傳單 OHM的社交媒體，OHM網站和新聞簡報中特別嗚謝貴公司

SPONSORS PACKAGE

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LOGO PLACEMENT LOGO 位置 PRINT MATERIAL | 印刷材料

DIAMOND

PLATINUM

GOLD

SILVER

BRONZE

Brochures | 宣傳冊 | 500 pcs Maps/Itineraries | 地圖 /行程表 | 2.000 pcs Selfie Frame | 自拍相框 | 5 pcs Outdoor Signage | 室外標示牌 Event Signage at buildings + OHM headquarters | 在場地和OHM總部 | 53 pcs Posters | 海報 | 300 pcs Postcards | 明信片 | 3.000 pcs OHM Passport | OHM 護照 | 500 pcs

MERCHANDISING / UNIFORMS | 銷售 / 團體服 Notebooks | 筆記本 | 500 pcs Bags | 袋 | 500 pcs Pencils | 鉛筆 | 2.000 pcs Team/Volunteers T-Shirts | 團隊/志願者 T恤 | min. 150 pcs Badge Strips + ID | 徽章＋證件 | min. 150 pcs

DIGITAL / ONLINE MEDIA | 電子/網上媒體 Website | 網站 | min. 1.000 views Newsletters | 新聞簡報 | 6 x 1.700 pax mailing list Promo Spot (OHM Youtube and Tudou Channel) | 推廣點（OHM Youtube和Tudou頻道） | min. 1.500 views Social Networks Headers | 社交網絡標題 | min. 1.500 followers E-cards | 電子卡 | 2 x 250 e-mail recipients

PRESS | 新聞稿 Press Kit | 新聞資料套裝 Press Release | 新聞稿 Paid press advertisement | 付費新聞廣告 | 3 x 1.000 print-run

INSTITUTIONAL MATERIAL | 機構資料 Report File + Clipping File | 報告文件 + 編輯文件 | n/a Documents for Guests + Teams/Volunteers | 給客人+團隊/志願者的文件 Forms (Visits Registration, Volunteers Registration, Survey) | 表格（參觀登記，志願者登記，訪客調查） Certificates for Volunteers | 志願者證書 | 120 pcs Comments Book | 意見書 Official Invitation to Opening Cocktail | 官方邀請參與開幕雞尾酒會 | 300 pcs Appraisal Token for Building Hosts | 給建築物業主的感謝紀念品 Opening Cocktail ceremony ribbon | 雞尾酒會開幕剪彩

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OPEN HOUSE MACAU

SPONSORS PACKAGE

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Showcase your commitment to the cultural and architectural heritage of Macau 展示您對文化和 建築遺產的承諾

SPONSORING OHM 2018 贊助澳門遊屋記 2018 Now is your chance to be a part of the first and only Open House in Asia.

現在這正是參與首個亞洲Open House的絕佳 機會！

Differentiate yourself from the competition by supporting this free for all, engaging, inclusive, educational, and skilled event.

通過為所有人提供免費的、有吸引力的、多容性的、教育

Good design is not just great for the built environment. Tourism, retail, hospitality, and building/ construction industry all benefit from increased demand.

和建築業/工程的需求也日益增加。

性的、涵括豐富知識和技能的活動來使自己脫穎而出。 好的設計不僅適用於建築環境。 旅遊業、零售業、酒店業

TAKE ACTIVE PART IN A PIONEER EVENT IN ASIA from its take off first edition, as it gets on worldwide’s visiting agendas

FULFILL YOUR CORPORATE SOCIAL RESPONSIBILITY by engaging and actively supporting this quality and community-oriented event

SHOW YOUR COMMITMENT to architecture quality, directly affecting your fellow citizens quality of life and social renovation

積極參與亞洲的先鋒盛事

履行您的企業社會責任

突顯你的承諾

由我們開創里程, 這是涉及全球探訪的議程

通過積極支持並參與這些有質量的社區活動

建築的品質是直接影響市民生活質量和社會創新

GRANT INTERNATIONAL EXPOSURE as an associate member of renowned Open House Worldwide (40+ members in 5 continents)

BRAND PROMOTION & DIVERSE AUDIENCES through varied channels in a short span of time, effortlessly

EXCLUSIVE OFFERS Access and event engagement opportunities for your employees and clients

授予國際曝光

有效率在短時間內通過不同渠道完成

品牌推廣和多元化受眾群體

獨家優惠 為您的員工和客戶帶來獨家優惠和活動參與機會

作為知名的OPEN HOUSE WORLDWIDE（五大洲40 多名成員）的會員

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OPEN HOUSE MACAU

SPONSORS PACKAGE

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CONTACT 聯絡 Stephanie Z.S. sponsor@openhousemacau.com ＋853 6338 8057 ＋853 2871 5770

www.openhousemacau.com 16

OPEN HOUSE MACAU