10
11
NOV
Architecture beyond walls
2018
ONE WEEKEND Free beyond the walls visits to 50 buildings
EXPLORE – EXPERIENCE – TALK – THINK – CELEBRATE MACAU
OPEN HOUSE MACAU
10
11
NOV
2018
INTRO OPEN HOUSE WORLDWIDE OPEN HOUSE MACAU BUILDINGS AND VISITING SITES HOW DOES IT WORK? COMMUNITY ENGAGEMENT EVENT MILESTONES ABOUT US
OPEN HOUSE MACAU
10
11
NOV
2018
INTRO SIMPLE BUT POWERFUL CONCEPT Showing outstanding architecture for all to experience first-hand for free. Established in 1992 in London by Victoria Thornton.
25
40
15K-250K
750K
25+ years
40+ cities
1500 – 250K
750K
renowned event
across the 4 continents
visitors/weekend
visitors/year
OPEN HOUSE WORLWIDE
“One of the great values of Open House is that it allows the building owners, volunteers and all who participate to make it their own, forging a commitment between all involved. In this sense, Open House provides an incredible opportunity for all of us to say something about our own city, now and into the future”. I look forward to Open House Macau joining our network and beginning an international conversation as well as a local one” Victoria Thornton, OBE, Founder Open House Worldwide
OPEN HOUSE MACAU
10
11
NOV
2018
OHWW FAMILY
OPEN HOUSE MACAU
10
11
NOV
2018
OHWW FAMILY
OPEN HOUSE MACAU
10
11
NOV
2018
OH LONDON
25th
800+
30/32
250K+
2017 edition
Buildings
Boroughs represented
Visitors
OPEN HOUSE MACAU
10
11
7.000 Volunteers NOV
2018
OH NEW YORK
15th
250+
80K+
1.000
2017 edition
Buildings
Visitors
Volunteers
OPEN HOUSE MACAU
10
11
NOV
2018
OPEN HOUSE MACAU The first and only Open House event in Asia Open to all, for free
OPEN HOUSE MACAU
10
11
NOV
2018
Logo
Slogan
Architecture beyond walls
Curated and organized by
OPEN HOUSE MACAU
University partner
Promotion and production partner
10
11
NOV
2018
MACAU’S UNIQUE FEATURES
ARCHITECTURE Very rich and unique urban fabric Unexplored built environment Unknown architectural qualities OPEN HOUSE MACAU
CULTURAL PANORAMA
ACCESSIBILITY Within reach to a wide range of ASEAN countries
A landmark for cultural mixing
Easily walkable, immensely dense central district
Exciting cultural background
10
11
NOV
2018
OHM OBJECTIVES
Open House catalyses successful dialogue through learning opportunities, accessible language, critical dialogue, and encouraging debates.
OPEN HOUSE MACAU
10
11
NOV
2018
OHM OBJECTIVES SHORT-RUN OUTCOMES •
Make great design accessible to all: approach citizens to their cities’ architecture
•
Raise a collective sense of belonging
•
Reinforce public perception about the impact of urban culture and architecture on day-to-day living
•
LONG-RUN OUTCOMES •
Raise awareness to Macau’s heritage and built environment
•
Promote sustainability
•
Celebrate Macau as an international center of architecture
•
Generate new platforms and synergies within Macau civil society
Attract new and specialized visitors from Hong Kong and Mainland China
OPEN HOUSE MACAU
10
11
NOV
2018
TARGET AUDIENCE MACAU CITIZENS The scale and inclusivity of Open House audiences, over 750.000 worldwide, is attributable to its approach of offering direct experiences, free-of-charge, in a non-elitist manner. As a result it has the largest audience of any international architecture festival.
TOURISTS / VISITORS ARCHITECTS, URBAN PLANNERS DESIGNERS CULTURAL AND CREATIVE COMMUNITY EVENT VOLUNTEERS
OPEN HOUSE MACAU
10
11
NOV
2018
BUILDINGS & VISITING SITES CRITERIA
PERIODS
TYPOLOGIES
Unique contribution to the city’s culture and fabric
Chinese Vernacular
Residential
Neoclassic
Office
Exceptional architectural design
Art-Déco
Commercial / Retail
Modernist
Cultural
Valuable historic or cultural role
Contemporary
Heritage
Others
Religious / Sacred
Repurposing of space
Civic
Idiosyncratic revealing Macau’s specific context
Infrastructure
OPEN HOUSE MACAU
10
11
NOV
2018
SELECTED BUILDINGS EXAMPLES
Contemporary Car Park by Vicente Bravo | Areia Preta | 1960 OPEN HOUSE MACAU
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11
NOV
2018
SELECTED BUILDINGS EXAMPLES
Modernist Escola Comercial Pedro Nolasco by Rรกul Chorรฃo Ramalho | Center | 1963-66 OPEN HOUSE MACAU
10
11
NOV
2018
SELECTED BUILDINGS EXAMPLES
Art Déco Ponte 8 | Inner Harbor | 20th Century OPEN HOUSE MACAU
10
11
NOV
2018
SELECTED BUILDINGS EXAMPLES
Chinese Vernacular Six Houses Patio | Barra | 19th Century OPEN HOUSE MACAU
10
11
NOV
2018
SELECTED SELECTEDBUILDINGS BUILDINGS EXAMPLES EXAMPLES
Western architecture Av. Coronel Mesquita | 20th century OPEN HOUSE MACAU
10
11
NOV
2018
HOW IT WORKS VISITS PROGRAMME
PARALLEL PROGRAMMES
SELF-GUIDED
OHM PLUS
Audiences are free to visit, first-come first-served
Instagram photography competition, Walk&Talk activity, Reading Room
ACCOMPANIED VISIT
OHM FAMILY
Guided by volunteers, free admission at regular intervals
An invitation to create a customizable OHM illustrated map, all within a wall!
COMMENTED VISIT
OHM SCHOOL
Guided by experts, previous registration required
Specially tailored study visits to 4 selected buildings, commented by specialists
OPEN HOUSE MACAU
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11
NOV
2018
COMMUNITY ENGAGEMENT BUILDINGS PROPOSAL
VOLUNTEERS
PARTNERSHIPS
Community was summoned to nominate their favorites:
60+ volunteers within 50 locations
Society triggered to take part:
Dozens of building insights brought to curator’s attention by Macau residents!
Tasks comprise guiding visits, managing visitors, welcome desk, and neighborhood support
New synergies around a common cause - the promotion of architectural culture of the city of Macau
OPEN HOUSE MACAU
10
11
NOV
2018
EVENT MILESTONES OPEN HOUSE EVENT VOLUNTEER TRAINING
OPENING COCKTAIL
50 BUILDINGS + PARALLEL PROGRAMMES
CLOSING PARTY
VOLUNTEER’S DINNER
NOV 2
NOV 09
NOV 10–11
NOV 11
NOV 17
nº pax @ 100
nº pax @ 250
nº pax @ 1.000 to 1.500
nº pax @ 250
nº pax @ 100
OPEN HOUSE MACAU
10
11
NOV
2018
ABOUT US CURB - CENTER FOR ARCHITECTURE AND URBANISM Non-profit independent organization established in Macau (2014-) Think tank on the future of cities and their architecture
MISSION
SCOPE
To promote the research, education, production and diffusion of knowledge in the fields of architecture, urbanism, design and urban culture.
Local issues taken to a global audience: • Regional level – Macau, Pearl River Delta and China • International level – Asia and Portuguese-speaking countries
FOLLOW US
www.openhousemacau.com
@openhousemacau
Email: prod@openhousemacau.com OPEN HOUSE MACAU
Rua das Lorchas, Ponte No.9 3/F, Macau 10
11
NOV
2018
10
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NOV
2018
Architecture beyond walls
Curated and organized by
University Partner
Production and Promotion Partner
Proud member