Pool Magazine - Volume 2 - Issue 1

Page 14

Pricing Pool Service

TALKING POOLS “What would I pay for pool service?” - does it BY RUDY STANKOWITZ & ANDREA NANNINI

W

e were having a conversation earlier in the Talking Pools Facebook Group about what to charge for Pool Service. People were discussing the problem of new pool service companies undercutting the market and coming in at a lower price. Many folks were suggesting that when you do that you open up the doors to shoddy service. Ultimately they said that operating on price alone; companies have a propensity to do a bad job and disappoint their customers. One of the people we were speaking with said that as a new company, it was harder for them to

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POOL MAGAZINE - VOL 2, ISSUE 1

really matter what you would pay? You’re not your customer. - Talking Pools Podcast compete against seasoned well-established pool service firms. Since they were less experienced they felt the need to have to compete based on price alone. Now see, here’s a perfect scenario where someone is projecting their own lack of knowledge and lack of self-worth into commoditizing pool service.

Establish What You Should Be Charging For Pool Service When you look at your pricing, what you would pay for something should not even factor into the equation. Your pricing should be based on what


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