Peloton For The Pool
FORM GOGGLES
BY JOE TRUSTY Photo Credit: Form
F
orm smart swim goggles are the first swimming goggles with a heads up display. This revolutionary new smart goggle is taking the swim world by storm. We recently had the chance to have an in-depth interview with the Founder and CEO of Form, Dan Eisenhardt. Eisenhardt, who hails from a family of swimmers in Aalborg, Denmark - has always had a passion for swimming. In fact, he swam competitively himself
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winning NJCAA All-American honors at Indian River College. Coming up with a superior product in the swim goggle space is an objective Eisenhardt considered his personal mission to achieve. A feeling the stars had finally aligned for this type of product would inevitably be what propelled the innovation that has become Form.
POOL MAGAZINE - VOL 2, ISSUE 1
The product represents an incredible leap forward with advancements in the field of Augmented Reality (AR) technology which have finally made their way to the swimming pool. “I always thought the killer app for swimming was AR because there was no alternatives,” said Eisenhardt, “there is nothing in swimming that can give you the real time information without the tradeoffs.” Building the ultimate app for swimmers would involve finding the right people to help execute in the application design. When you talk about AR, it’s a completely new category. It’s more of the killer app that runs on the hardware, or the business model. Here we’re still early on in AR, it’s taken a long time because it’s a difficult problem to solve.”
