A Look at Pool Scouts Growth MICHAEL WAGNER BY JOE TRUSTY Photos: Pool Scouts
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ool Scouts, a pool cleaning and maintenance franchise with 101 locations around the country, is riding the post-pandemic wave of pool construction. They’re also smashing revenue and franchise sales records in the process. We had the opportunity to go one on one with Pool Scouts President Michael Wagner recently. During our conversation, we discussed their meteoric growth this year. “A lot of this is attributed to
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existing franchisees just having spectacular growth years,” said Wagner. “Amidst challenging labor markets, some of our franchisees have not been able to expand as quickly,” continued Wagner. He indicated that hiring still remains a challenge in some markets but has slowly been improving. Reporting big leaps in sales, numbers were up 76.3 percent year-to-date. The pool service franchise had a year-over-year revenue increase of 77.8% in Q3 2021 vs Q3 2020. In the process they have grown considerably, recruiting 20 new franchisees and 42 purchased territories.
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Most recently, they announced the signing of franchisee Clarence Herry in Annapolis, Maryland. Pool Scouts reached that coveted 100-unit milestone (now 101) as they begin operating in their 15th state on the map. A big reason why the brand has so successfully resonated with consumers has been its effective digital marketing strategy. Wagner emphasized this has been fundamental in helping them achieve growth. “Part of our unique special sauce as a franchise is doing a lot to get the phone to ring. We provide marketing which really affords us the opportunity to scale that for all of our franchisees,” said Michael Wagner - President of Pool Scouts.
