Developing Creative Capability DOCENTE
OUT 2013 4ª EDIÇÃO / PORTO
Babis Mainemelis
APRESENTAÇÃO
BENEFÍCIOS
Creative capability has become an imperative in nearly all types of organisations and careers. Creativity is a critical success factor in industries involving the imagination, aesthetics, and emotion, as well as in industries involving invention, discovery, and problem solving. Small, entrepreneurial organisations rely on creativity to develop novel products and services that help them create new markets or penetrate existing markets. Large, established companies rely on creativity to reinvent their identities, products, and business processes.
The seminar provides to the participants: • Enhanced insight on the core capabilities of creativity; • Practical application through case studies and experiential exercises; • Enhanced insight on how managers can cultivate creative capability; • Tips and concrete practices for managing creatively.
DESTINATÁRIOS
With the advent of the knowledge economy, creative capability has also become an important aspect of managerial jobs. Creative problem solving, creative responses to contextual variability, improvisation, and the ability to generate original, bold ideas are defining elements of career success.
The seminar is open to all executives interested in developing and enhancing their personal creativity and their impact on the creativity of their teams and organisations. Nível Recomendado Senior and upper level executives
The purpose of this seminar is to provide the participants with knowledge and skills for developing their personal creative capability, and to provide them with concepts and practical tools for fostering the creativity of others - employees, work groups, and organisations.
Porto Business School
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