Developing Creative Capability DOCENTE
OUT 2013 4ª EDIÇÃO / PORTO
Babis Mainemelis
APRESENTAÇÃO
BENEFÍCIOS
Creative capability has become an imperative in nearly all types of organisations and careers. Creativity is a critical success factor in industries involving the imagination, aesthetics, and emotion, as well as in industries involving invention, discovery, and problem solving. Small, entrepreneurial organisations rely on creativity to develop novel products and services that help them create new markets or penetrate existing markets. Large, established companies rely on creativity to reinvent their identities, products, and business processes.
The seminar provides to the participants: • Enhanced insight on the core capabilities of creativity; • Practical application through case studies and experiential exercises; • Enhanced insight on how managers can cultivate creative capability; • Tips and concrete practices for managing creatively.
DESTINATÁRIOS
With the advent of the knowledge economy, creative capability has also become an important aspect of managerial jobs. Creative problem solving, creative responses to contextual variability, improvisation, and the ability to generate original, bold ideas are defining elements of career success.
The seminar is open to all executives interested in developing and enhancing their personal creativity and their impact on the creativity of their teams and organisations. Nível Recomendado Senior and upper level executives
The purpose of this seminar is to provide the participants with knowledge and skills for developing their personal creative capability, and to provide them with concepts and practical tools for fostering the creativity of others - employees, work groups, and organisations.
Porto Business School
/ 84
29 outubro
PLANO GERAL
DOCENTE
• Play and the Creative Process; • 6 Core Creative Capabilities; • Nurturing Personal Creativity; • Nurturing the Creativity of Others; • Boosting Creative Capability through Simulations, Prototypes, Free Time, Cross-Fertilization and other Playful Practices.
Babis Mainemelis is Associate Professor at ALBA Graduate Business School in Greece (since 2009), visiting professor at Porto Business School (since 2003), and also teaches executive education programmes at London Business School. From 2001 to 2009 he was assistant professor at London Business School. He has also been a visiting professor at the University of San Francisco and Case Western Reserve University in the USA and at Sogang University in South Korea. His research on creativity has been published in leading academic journals, including the Academy of Management Review, Research in Organisational Behavior, and Creativity Research Journal. His article “Stealing Fire: Creative Deviance in the Evolution of New Ideas” won the 2010 Best Paper Award of Academy of Management Review, the #1 ranked journal in the field of business and management. His studies have been profiled in the popular press including The Times, The Sunday Times, and Financial Times. He has delivered hundreds of executive workshops in many different countries including: the United States, United Kingdom, South Africa, Dubai, Greece, Portugal, South Korea, Netherlands, Serbia and Turkey. He has worked with leading organisations including Barclay’s, BT, Carrefour, Ericsson, Eurobank, Henkel, Lloyd’s, NovoNordisk, Piraeus Bank, Philip Morris, Rabobank, Sanofi-Aventis, Sonae, Sonaecom and Vodafone. In addition, he has addressed keynote speeches to diverse audiences such as the Institute for Public Policy Research, the National Maritime Museum & Royal Observatory at Greenwich, the Cleveland Institute of Art and the TEDx Academy. He is a member of the American Psychological Association, the American Academy of Management, the Creative Education Foundation and the European Group for Organisational Studies. Prior to joining the academic world in the mid 1990s, he managed the Italian localization at PictureWorks Technology Inc., a digital imaging and real-time caption software firm in Danville, California.
METODOLOGIA The seminar provides an exposure to state-of-the-art thinking about creativity in a playful and engaging way. The seminar is highly interactive and emphasizes the practical application of ideas through experiential exercises, short-case studies, and visual material.
DURAÇÃO
LOCAL
PREÇO
INSCRIÇÕES
1 dia 9h00-18h00
Porto Business School
1000 euros [material de apoio às aulas, almoço e coffee-breaks incluídos]. Os associados da Porto Business School e os antigos alunos beneficiam de condições especiais. Inscrições confirmadas até 1 de outubro: 600 euros
22 615 32 70; dcc@pbs.up.pt [para informações, reservas ou inscrições]
* Seminário lecionado integralmente em inglês.
Políticas de cancelamento, pagamento, reservas e descontos na página 106 e em: www.pbs.up.pt/formacao/informacoesgerais.html Se desejar obter a brochura detalhada deste curso aceda à página: www.pbs.up.pt
/ 85