The Strategic and Organisational Consequences of Global Transformation

A Formação para Executivos da Porto Business School permite escolher as melhores soluções formativas alinhadas com necessidades e exigências profissionais efetivas. Por isso, ao planearmos os nossos cursos e seminários, focamo-nos na sua amplitude temática, elegendo áreas determinantes no contexto empresarial atual: Gestão Geral, Estratégia e Desenvolvimento Organizacional, Liderança e Desenvolvimento Pessoal, Inovação e Criatividade, Internacionalização, Marketing, Finanças, Controlo de Gestão e Operações.

CURSOS ESTRATÉGIA E DESENVOLVIMENTO ORGANIZACIONAL

EDIÇÃO

Protecting your Profits and Reputation Against Supplier Failure

1ª

DATAS 27 de maio

The Power of Ownership

2ª

2 de junho

Gestão da Motivação em Tempos de Crise

1ª

27 de novembro

Developing Creative Capability

5ª

28 de outubro

Smart Negotiation

6ª

3 de abril

What Leaders Need to Know

1ª

26 de fevereiro

Developing Effective Service Marketing Strategies

2ª

16 de maio

Marketing Digital

2ª

17 de junho

INTERNACIONALIZAÇÃO

Global Operations Management

2ª

12 de junho

FINANÇAS E CONTROLO DE GESTÃO

Private Equity

2ª

27 de outubro

LIDERANÇA E DESENVOLVIMENTO PESSOAL

MARKETING E VENDAS

THE STRATEGIC AND ORGANISATIONAL CONSEQUENCES OF GLOBAL TRANSFORMATION

PORTO BUSINESS SCHOOL

22 DE ABRIL DE 2014 1ª EDIÇÃO / PORTO

Avenida Fabril do Norte, nº 425 4460-312 Matosinhos

FORMAÇÃO PARA EXECUTIVOS

T +351 226 153 270 / F +351 226 100 861 E geral@pbs.up.pt www.pbs.up.pt

INTERNACIONALIZAÇÃO

THE STRATEGIC AND ORGANISATIONAL CONSEQUENCES OF GLOBAL TRANSFORMATION

ABR 2014

1ª Edição / porto

22 de abril

docente: IVO ZANDER Apresentação For several decades, globalisation has transformed the rules of international competition, favoring those companies that have been able to expand and integrate operations across North America, Europe, and Japan. In the 21st century, rapid change in countries such as China, India, and Brazil and the associated entry of new competitors into the global economy suggest the need for renewed change and adaptation. The strategic and organisational challenges are daunting, as much of what has been learnt over the past decades will be of limited help in the years ahead.

Those companies that recognize that change is under way and start formulating explicit responses and strategies to deal with the new global environment are also those most likely to succeed and survive over the years to come. Such responses and strategies must then anticipate and ultimately overcome rigid managerial mindsets, organisational inertia, and risk-constraining institutional expectations.

BENEFÍCIOS

PLANO GERAL

Seminar participants will be able to learn about, contemplate, and discuss how changes in the global environment and the entry of new competitors into the global economy affect their own businesses. Through interactive and collegial knowledge exchange, each participant will have the opportunity to formulate a first outline of strategic and organisational changes to be initiated and implemented over the years to come.

• Globalisation 1.0 • Globalisation 2.0 • New entrants into the global economy • Strategic and organisational challenges • Preliminary outlines of strategic and organisational action

DESTINATÁRIOS The Seminar is open to all executives involved in international expansion and management of international operations. The Seminar may be particularly useful for executives in already established multinational corporations, aspiring to secure and further expand their international sales and business operations.

METODOLOGIA The Seminar format is a mix of short presentations, individual work, and discussions among seminar participants.

Nível Recomendado: Senior executives

The purpose of this seminar is to outline ongoing trends in the global economy, and to uncover potential and necessary responses among firms with ambitions to survive and grow in international markets.

docente: IVO ZANDER Ivo Zander is the Anders Wall Professor of Entrepreneurship at the Department of Business Studies, Uppsala University. Educated at the Harvard Business School, Stanford University and Macquarie Graduate School of Management, Professor Zander holds a PhD from the Stockholm School of Economics. He has conducted extensive research on the dynamics of regional agglomerations and technological renewal of multinational corporations. His current research interests include the organisational dynamics of start-up firms, corporate entrepreneurship, and the entrepreneurial dynamics and consequences of accelerated internationalisation. He teaches entrepreneurship and various aspects of growing and managing the international firm, including foreign market entry and innovation in the multinational corporation.

// DURAÇÃO

// LOCAL

// PREÇO

// INSCRIÇÕES

1 dia 9h00-18h00 Carga horária total: 8 horas

Porto Business School

1000 euros [material de apoio às aulas, almoço e coffee-breaks incluídos] Os associados da Porto Business School e os antigos alunos beneficiam de condições especiais.

Inscrições confirmadas até 25 de março: 600 euros

Anabela Barroso T. 220 425 084 socgt@pbs.up.pt [para informações, reservas ou inscrições]

THE STRATEGIC AND ORGANISATIONAL CONSEQUENCES OF GLOBAL TRANSFORMATION

ABR 2014

1ª Edição / porto

22 de abril

docente: IVO ZANDER Apresentação For several decades, globalisation has transformed the rules of international competition, favoring those companies that have been able to expand and integrate operations across North America, Europe, and Japan. In the 21st century, rapid change in countries such as China, India, and Brazil and the associated entry of new competitors into the global economy suggest the need for renewed change and adaptation. The strategic and organisational challenges are daunting, as much of what has been learnt over the past decades will be of limited help in the years ahead.

Those companies that recognize that change is under way and start formulating explicit responses and strategies to deal with the new global environment are also those most likely to succeed and survive over the years to come. Such responses and strategies must then anticipate and ultimately overcome rigid managerial mindsets, organisational inertia, and risk-constraining institutional expectations.

BENEFÍCIOS

PLANO GERAL

Seminar participants will be able to learn about, contemplate, and discuss how changes in the global environment and the entry of new competitors into the global economy affect their own businesses. Through interactive and collegial knowledge exchange, each participant will have the opportunity to formulate a first outline of strategic and organisational changes to be initiated and implemented over the years to come.

• Globalisation 1.0 • Globalisation 2.0 • New entrants into the global economy • Strategic and organisational challenges • Preliminary outlines of strategic and organisational action

DESTINATÁRIOS The Seminar is open to all executives involved in international expansion and management of international operations. The Seminar may be particularly useful for executives in already established multinational corporations, aspiring to secure and further expand their international sales and business operations.

METODOLOGIA The Seminar format is a mix of short presentations, individual work, and discussions among seminar participants.

Nível Recomendado: Senior executives

The purpose of this seminar is to outline ongoing trends in the global economy, and to uncover potential and necessary responses among firms with ambitions to survive and grow in international markets.

docente: IVO ZANDER Ivo Zander is the Anders Wall Professor of Entrepreneurship at the Department of Business Studies, Uppsala University. Educated at the Harvard Business School, Stanford University and Macquarie Graduate School of Management, Professor Zander holds a PhD from the Stockholm School of Economics. He has conducted extensive research on the dynamics of regional agglomerations and technological renewal of multinational corporations. His current research interests include the organisational dynamics of start-up firms, corporate entrepreneurship, and the entrepreneurial dynamics and consequences of accelerated internationalisation. He teaches entrepreneurship and various aspects of growing and managing the international firm, including foreign market entry and innovation in the multinational corporation.

// DURAÇÃO

// LOCAL

// PREÇO

// INSCRIÇÕES

1 dia 9h00-18h00 Carga horária total: 8 horas

Porto Business School

1000 euros [material de apoio às aulas, almoço e coffee-breaks incluídos] Os associados da Porto Business School e os antigos alunos beneficiam de condições especiais.

Inscrições confirmadas até 25 de março: 600 euros

Anabela Barroso T. 220 425 084 socgt@pbs.up.pt [para informações, reservas ou inscrições]

A Formação para Executivos da Porto Business School permite escolher as melhores soluções formativas alinhadas com necessidades e exigências profissionais efetivas. Por isso, ao planearmos os nossos cursos e seminários, focamo-nos na sua amplitude temática, elegendo áreas determinantes no contexto empresarial atual: Gestão Geral, Estratégia e Desenvolvimento Organizacional, Liderança e Desenvolvimento Pessoal, Inovação e Criatividade, Internacionalização, Marketing, Finanças, Controlo de Gestão e Operações.

CURSOS ESTRATÉGIA E DESENVOLVIMENTO ORGANIZACIONAL

EDIÇÃO

Protecting your Profits and Reputation Against Supplier Failure

1ª

DATAS 27 de maio

The Power of Ownership

2ª

2 de junho

Gestão da Motivação em Tempos de Crise

1ª

27 de novembro

Developing Creative Capability

5ª

28 de outubro

Smart Negotiation

6ª

3 de abril

What Leaders Need to Know

1ª

26 de fevereiro

Developing Effective Service Marketing Strategies

2ª

16 de maio

Marketing Digital

2ª

17 de junho

INTERNACIONALIZAÇÃO

Global Operations Management

2ª

12 de junho

FINANÇAS E CONTROLO DE GESTÃO

Private Equity

2ª

27 de outubro

LIDERANÇA E DESENVOLVIMENTO PESSOAL

MARKETING E VENDAS

THE STRATEGIC AND ORGANISATIONAL CONSEQUENCES OF GLOBAL TRANSFORMATION

PORTO BUSINESS SCHOOL

22 DE ABRIL DE 2014 1ª EDIÇÃO / PORTO

Avenida Fabril do Norte, nº 425 4460-312 Matosinhos

FORMAÇÃO PARA EXECUTIVOS

T +351 226 153 270 / F +351 226 100 861 E geral@pbs.up.pt www.pbs.up.pt

INTERNACIONALIZAÇÃO