www.constructionnational.co.uk
INTRODUCTION Construction National has been present and serving the construction industry within the UK now for over 10 years. Since its conception it has grown in stature, visibility and presence in the market and is a voice which is listened to and respected by it’s readers. Construction National will be all you will need when looking to promote your business, products and services.
We not only publish a well recognised and respected magazine but also a fully interactive website containing ...back then news, information, analysis and an online directory – ensuring our readers receive the full spectrum of services on offer via every media platform. Our brand is present on all social networking sites, designed and linked to promote you across every marketing tool we have at our disposal as well as giving Construction National an open and approachable feel. You can be sure, during these difficult times your marketing expenditure is safe as we will work closely with you to maximise on your company, products and service visibility. Construction National will invite you into the brand at every level, providing a personal touch which will never be in question. The Construction National team realise that in order to succeed and form a mutually beneficial partnership we need to manage your expectations as well as your ambitions. We will strive not only to promote you through our advertising services, but involve you in discussions relevant to your industry. You will be invited to publish press releases, case studies, papers, design information and much more, thus educating the reader editorially as well as championing your organisation via cost effective and relevant advertising.
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The Construction National team realise that in order to succeed and form a mutually beneficial partnership we need to manage your expectations as well as your ambitions ADVERTISING CONTACT
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Phil Wharton – Advertising Development Manager Email: phil@dmmonline.co.uk Mob: 07854 799043
Phil has worked within the construction advertising industry for over seven years now and has been successful not only in the UK but also the Middle Eastern market where he spent 3 years managing a successful construction media brand. He has experience within all media platforms and believes the secret to a good business relationship is fully understanding the needs and requirements of your company so that he and his team can ensure you are positioned exactly where you need to be to maximise fully on your expenditure. He prides himself on not just meeting expectations but over achieving on them. If you have any questions or if you need to pick his brain, feel free to do so and he will endeavour to help at every level. If he can’t then the Construction National team are always on call to help in any way they can.
www.constructionnational.co.uk
READERSHIP PROFILE 29% Contractors 23% Consultants 17% Government 12% Developers 10% Quantity Surveyors 4% Architects 5% Others JOB TITLE
CEO, Managing Director, Deputy MD, Finance Director, Operational Director, General Manager, Head of Department, Project Managers, Site Managers, Engineers, Planners, others
CONSTRUCTION NATIONAL NET CIRCULATION: 13,200 x1 ISSUE
x2 ISSUES
x3 ISSUES
Front Cover Spotlight £2995
£4495
£5169
Inside Front Cover
£2350
£3791
£5179
Inside Back Cover
£1894
£3400
£4662
Outside Back Cover
£2350
£3791
£3762
Double Page Spread
£2090
£3135
£3762
Full Page
£1195
£1795
£2354
Half Page
£795
£1195
£1435
Business Card Ad
£195
£293
£352
Classified Section – Contains 8 adverts per page and is situated at the back of the magazine
DIMENSIONS mm TYPE AREA BLEED
–
Front Cover Spotlight
266 high x 185 wide
296 high x 216 wide
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Inside Front Cover
266 high x 185 wide
296 high x 216 wide
–
Inside Back Cover
266 high x 185 wide
296 high x 216 wide
–
Outside Back Cover
266 high x 185 wide
296 high x 216 wide
–
Double Page Spread
266 high x 395 wide
296 high x 426 wide
–
Full Page
266 high x 185 wide
296 high x 216 wide
–
Half Page
130 high x 185 wide
144 high x 216 wide
–
Business Card Ad
62 high x 90 wide
–
ADVERTISING RATES
POSTION
(All adverts come with free online entry plus hyperlink on online magazine linking direct to website)
Free entry includes: Company name, Address, Tel, E-mail, web address, Description of services, 2 section entries. www.constructionnational.co.uk
REGULAR FEATURES Each month Construction National will feature a number of subjects and sections which our readers would not only like to see within the pages and on the web but actually require in order to keep them up to date with the happenings within the industry. These sections are ideal to either sponsor or advertise next to, in order to make the most out of your marketing spend.
• COVER STORY • This will be positioned across 3 pages of editorial and include high resolution pictures • from a leading figure within the industry.
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• NEWS SNAPSHOT • Industry news and snippets from around the country. We welcome press releases and • stories.
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• WHATS ON THE WEB – WWW.CONSTRUCTIONNATIONAL.CO.UK • We will regularly feature content that cannot be found in the magazine’s pages such • as separate features and interviews from company owners and directors ..............................................................................................................................
• CONSTRUCTION GADGET • Featuring the latest Smartphone applications or the latest in surveying equipment. If • you have a gadget then we want to feature it.
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• LEGAL MATTERS • Will be a regular page dissecting new legislation and the latest legal wrangling from • within the industry.
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• PROJECT FOCUS • Two or three projects will be handpicked to showcase the work being done on site • or at completion. Full editorial and high resolution pictures will be provided to fully • showcase the project step by step.
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• EVENT INSIDER • How many events are there within construction? The answer is thousands!! • Construction National will only review the best to advise you on what’s going on and • how it can benefit your company.
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• MAIN FEATURE • Five pages of focus on a particular sector within construction. This can be anything • from information technology, security, health and safety, pilling and foundations, glass • and materials or green building. Ideas are welcome.
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• SECOND FEATURE • Two pages, so smaller than the first but just as important and will cover the same • topics.
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• ON SITE – PRODUCTS FROM THE FRONT LINE • Health and safety wear, tools and equipment etc
www.constructionnational.co.uk
CONSTRUCTION NATIONAL ONLINE & DIGITAL ADVERTISING RATES Promo Video Slot
WEBSITE
All positions are based on a 3 way rotational basis – each company sharing the position with 2 others on an equal rotational basis POSITIONS
SIZE (in pixels)
x1 mnth
x2 mnth
x3 mnth
Promo video slot (home page) Leader board banner Vertical skyscraper Medium side banner Small side banner
468wide 125wide 300wide 310wide
£900 £600 £500 £500 £250
£1500 £1000 £750 £750 £400
£1995 £1200 £1000 £1000 £500
x x x x
70high 250high 250high 50high
E-NEWSLETTER (monthly)
Designed to highlight the most popular and most important stories published on the site throughout the month, this is an excellent tool to entice new visitors to the site and is filtered throughout organisations that pass it down through their ranks, driving traffic to the site. POSITIONS
SIZE (in pixels)
x1 mnth
x2 mnth
x3 mnth
Leader board banner Vertical skyscraper Medium side banner Small side banner
468wide 125wide 300wide 310wide
£600 £500 £500 £250
£1000 £750 £750 £400
£1200 £1000 £1000 £500
x x x x
70high 250high 250high 50high
Leader Board 468 x 70
Medium 310 x 258
Vertical 125 x 250
DIRECTORY
The Construction National directory provides its users with a full listing of organisations within their specific sector, providing company names, telephone numbers, web and emails addresses and direction maps etc.
Package includes:
Banners
Small 310 x 50
Profile your
• Contact name company in the • Address • Telephone number directory for as • Fax number • Email (with direct link) little as • Website (with direct link) • Qualifications listed for a whole year!! • Four entry headings • Google map • A Full Page A4 Company Profile including photos, • description of services and case histories (if applicable)
Directory
£195
DIRECT E-MARKETING
Our direct e-mail promotional campaigns offer exactly this opportunity. Using our vast user database – divided up or filtered as you like – we can make sure your own personalised e-mail and/or promotional message hits the in boxes of the industry figureheads you want to be in front of. Construction National can, at a small cost, even create your own advert to send out on this direct E-marketing campaign. www.constructionnational.co.uk