www.environmentuk.net
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INTRODUCTION Environment UK was born out of the need to supply the UK with a substantial, informative and instant point of call for any issues regarding the environment.
Since its initial conception over ten years ago, Environment UK has adapted and grown with its audience, not only in how it reports the news but in the way it delivers it, with specific sections tailored to individual industry sectors, the launch of its monthly newsletter, online digital directory and embracing social media to instantly interact with its audience. More importantly we have created a brand in which you can trust and recognise within this specialised industry. Environment UK has opened up its website doors to advertising positions, in order for private organisations, public sector authorities and service providers to market their brand, products and services next to the site’s content and take advantage of its excellent traffic figures, Google page ranking and dedicated audience. The design of the site has been created to promote ease of use, with clear definitive sections integrated with video streaming, live Twitter feeds and scrolling news reels to draw users into the page and enable them to navigate through the site finding information they need easily. Advertisers on the site will benefit from strategic positioning next to relevant content as well as the creative aspect to online advertising. Environment UK will support you in not only maximising on the advertising potential of the site, but include you as a key editorial contact for features and discussion in your area of expertise.
ENVIRONMENT UK’S REGULAR FEATURES Via our home page Environment UK will cover general, yet important, key issues affecting all sectors within the environment arena, including:
• General News • Environment Policies • Carbon Foot Printing • Sustainability • Legal Issues Then, within the sections of Environment UK, we will break down into industry sectors highlighting important issues and features specific to your industry, including:
• Green Business • Construction •Energy • Food • Information Systems/Technology • Eco-leisure • Recycling and Waste Management To name but a few........ Specialist features Specialist features will be tailored to the specific requirements of the individual or industry and will be posted on the home page allowing organisations involved to advertise their products and services next to the content.
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www.environmentuk.net
WEBSITE VISIBILITY AND SITE OPTIMISATION The Environment UK team work tirelessly to promote the website via a number of marketing streams, ensuring the site continues to grow in stature, respectability and visibility in the market place. This gives you, as an advertiser, the peace of mind that we will never rest on our laurels and will always look to grow and provide you with maximum exposure. We do this by: -
Partnering events, exhibitions and conferences within the UK focusing on all environmental sectors. Updating the website with news three times a day. Social marketing via LinkedIn, Twitter and Facebook. In-house marketing campaigns – promoting the website via our other titles such as Construction National. Search engine optimisation, Google Ad words, page rankings and syndicating news and information through other websites. Monthly E-newsletter. Buying new data to source subscriptions and offer competitions to draw users to the site.
Environment UK’s Audience
Our readership audience of Environment UK is extremely important to us. When attracting advertisers to the site, we realise that in order for your campaign to be successful you do not just need quantity but quality and a specific audience who will see your advert or editorial piece. Listed below are the titles and job specifics of our target audience.
• Senior officials • In government seats, offices and individual council boroughs • across the UK • Senior Executives/Key decision makers • Within businesses who have adopted or are in the process of • adopting sustainability programmes, CSR initiatives, green • products or services. • Contractors and Developers • Manufacturers • Suppliers • Heads of public sector authorities • Education • NHS • Emergency Services • Tourism Boards • Development Agencies
• Consultants • Architects www.environmentuk.net
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ENVIRONMENT UK ADVERTISING RATES WEBSITE – Home Page
All positions are based on a 3 way rotational basis – each company sharing the position with 2 others on an equal rotational basis POSITIONS
SIZE (in pixels)
Promo video slot (home page) Top banner Side banner Skyscraper banner
x3 mnth £595
468wide x 60high 310wide x 50high 125wide x 250 high
£495 £275 £225
Promo Video Slot
DIRECTORY
Package includes: • • • • • • • • • • •
Profile your
Contact name company in the Address Telephone number directory for as Fax number Email (with direct link) little as Website (with direct link) Qualifications listed for a whole year!! Four entry headings Google map A Full Page A4 Company Profile including photos, description of services and case histories (if applicable)
£195
Banners Leader Board 468 x 70 Side 310 x 50
Skyscraper 310 x 50
The Environment UK directory provides its users with a full listing of organisations within their specific sector, providing company names, telephone numbers, web and emails addresses and direction maps etc.
DIRECT E-MARKETING
Our direct e-mail promotional campaigns offer exactly this opportunity. Using our vast user database – divided up or filtered as you like – we can make sure your own personalised e-mail and/or promotional message hits the in boxes of the industry figureheads you want to be in front of. Environment UK can, at a small cost, even create your own advert to send out on this direct E-marketing campaign.
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www.environmentuk.net
Directory
CONTACT To discuss, plan or design your next campaign please call our advertising specialist who will be only too willing to help. Thank you
Environment UK
ADVERTISING CONTACT
Kind regards Ian Wild Tel: 0161 710 3880 Email: ian@dmmonline.co.uk
www.environmentuk.net www.environmentuk.net
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