Branding
It’s Much Deeper Than Your Logo
Travel Photography
A Chance Opportunity Becomes Life Changing Brought to You by:
NEIPP
Exciting 2019 Announcements August 2018
How Did You Score? Click Here to Check Your Results Click Here for GIA Finalists
CONTENTS 05. Top Ten Photographer Apps
Best Website Options for Photographers
08-09. Tony Sweet Seminar & Bonus Day See the World Thru His Eyes
10-13. Hands On Workshop Series Save the Dates!
14-15. NEIPP 2019 Announcements!
16-19. Branding
It’s About More than Just Your Logo
20-22. Re-branding Your Studio? Consider Adding Volume Headshots
24-25. Scholarships To NEIPP Apply Now
27-31. The Allure of Travel
A Chance Opportunity Becomes Life Changing
32-34. On the Cover & Member Loan Images Be Inspired!
IN EVERY ISSUE 06. Editor’s Notes
26. Renew/Join/New Members PPANE Membership Benefits
36-37. Affiliate Information Affiliate Upcoming Events
NEinFocus Magazine is a publication of the Professional Photographers of New England (PPANE). Look for a new issue in October. Article or content idea? Contact PPANE Publications Editor, Jean Wozniak.
Who does your brand say you are? Details on Pg. 16
Professional Photographers of New England www.ppane.com
STATE DIRECTORS CT - Lisa Cuchara, Ph.D., Cr.Photog., HonNEC ME - Crystal Reynolds, CPP MA - Lisa King, CPP NH - Lauri West, A.C.Ph. RI - Bailey Fox VT - OPEN
PPANE BOARD OF DIRECTORS PRESIDENT Trish Logan, Cr.Photog. PRESIDENT ELECT Patricia Takacs, M.Photog. VICE PRESIDENT of PROGRAMS Patricia Walsh Slaven, CPP
STATE REPRESENTATIVES CT - Marisa Balletti-Lavoie ME - Sandra Miner MA - Jen Clark, CPP NH - Pat Corlin, CPP RI - OPEN VT - OPEN
VICE PRESIDENT of COMMUNICATIONS Ella Carlson, M.Photog.M. Artist.Cr., CPP, EA-ASP, C.Ph. VICE PRESIDENT of FINANCE Raymond Peeples, Jr., Cr.Photog., CPP, A.C.Ph. PAST PRESIDENT Madonna Lovett Repeta, M.Photog.Cr., C.Ph. EXECUTIVE SECRETARY Jim Walker
MAGAZINE EDITOR Jean Wozniak, M.Photog., CPP, D.C.Ph. VENDOR REP Ken Wilson HISTORIAN AND PARLIAMENTARIAN OPEN
New England Institute of Professional Photography www.neipp.com (978) 419-1585
NEIPP DIRECTOR Charleen Larkin, M.Photog., Cr., CPP STATE TRUSTEES Lead Trustee
RI - Diane Miller Yeatman, M.Photog., Cr. CT - Open MA - Steve Sedman M.Photog., Cr. ME - Patricia Takacs, M.Photog. NH - Raymond Peeples. Jr., Cr.Photog., CPP, A.C.Ph. VT - Wayne Tarr, M.Photog., Cr., CPP 4
TOP PHOTOG APPS 01 02 03 04 05 06 07 08 09 10
VSCO: Shoot & edit your images with superior mobile presets & advanced camera controls Sun Surveyor: Sun Surveyor takes the mystery out of the sunrise, sunset, and moon phases Planoly: The first visual planner and scheduler for Instagram Instagram: is a simple way to capture and share the world's moments Pocket Light Meter: is the leading phone app that allows you to evaluate photographic exposure parameters Snapseed: is a complete and professional photo editor Sky Safari: is a powerful planetarium that fits in your pocket, puts the universe at your fingertips Animatic: Amazing animation app on your phone and tablet Word Swag: magically turns your words into beautiful photo text designs Afterlight 2: is the perfect image editing app for quick and straightforward editing
Editor’s Notes Publications Editor
Jean Wozniak, M.Photog., CPP, D.C.Ph.
“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.” ~ Simon Sinek How do you communicate your vision? In business, one way is through your branding. It’s not just the logo you choose, it’s the message it translates to your audience. Does your brand reflect your business style? Hopefully mine says “professional, classic, yet relaxed.” This issue of NEinFocus provides two articles; one on branding, and another on potential rebranding. See how many points you can check off that you’re doing to make sure your branded image is on track with your goals. Who knows, maybe the rebranding suggestion will take you in a direction you hadn’t considered before.
hands-on workshops scheduled between now and November, PPANE offers plenty of opportunity for exposure to new information. Flip the pages of this magazine to find out more about all of these upcoming programs. If these don’t provide enough guidance, NEIPP has announced their speaker lineup and the added fun planned in an exciting new video. Check it out on page 14.
Any time you open your mind to new information it either enlightens or confirms your vision. With the Tony Sweet seminar and bonus day coming up the end of October, and four more
Be enlightened. Take part in all of the opportunities in front of you and you’re sure to develop your ability to communicate your unique vision.
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Want another way to enighten your vision? Travel! See the world! That’s what Sarah McGarghan did. In her article on page 27 learn how a chance opportunity became a life changing event. Then learn how you can join her on her next adventure!
Sales & Marketing Tools for Photographers Are you a PPA Member? Did you know... you have access to almost a dozen videos showcasing wedding, family, senior and pet photography designed to appeal to consumers’ emotions by showing real clients who share their stories and talk about why it’s so important to hire a pro?
Click for Videos
quizzes are a fun and interactive way for your clients and prospects to find out their photo style preferences. And once they find out, they get tips on how professional photographers can best capture their personalities.
Click for Quizzes
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Bonus
Workshop Don’t Miss the Annual Meeting at Lunch & Awards Banquet After!
Oct. 29!
Space Limited
After successful careers as a jazz musician/educator, and professional magician, Tony settled on photography as his chosen means for personal expression. Beginning as a film photographer, Tony has become accomplished in image editing software and plugins and is an in-demand speaker throughout the US and Canada on creativity in the digital age. He conducts location workshops in the US, Canada, and Iceland. Tony’s photography is published worldwide and is represented by Getty Images. His iPhone photography is represented by Aurora Photos. Tony’s images are also used by Nikon, MacPhun, Singh Ray, Alien Skin, Topaz, Lensbaby and others for national ad campaigns. He has authored five books on the art of photography; coproduced four photography DVDs as well as an iPhone instructional video series. The first book in his Fine Art Nature Photography eBook series, “Creative Techniques and the Art of Self Expression,” was just released.
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Program 9:00AM-4:00PM Annual Meeting During Lunch Cocktail Hour 4:00-6:00PM Awards Banquet 6:00-9:00PM Derryfield Country Club, 625 Mammoth Road, Manchester, NH Free to PPANE Members. Not a PPANE member? $150 in Oct. 2018 gets you a PPANE membership thru Oct. 31, 2019.
Small Group Setting (space limited)
Don’t Miss It! $175/person
Hotel Room Block Best Western Plus Executive Court Inn 13500 S. Willow Street, Manchester, NH
1-866-599-6674
For more details click here! 9
10
11
PPANE CLASS
Smoke it, Freeze It, Shoot It! Create It!
with Alison Miniter & Ella Carlson OCTOBER 20, 2018 10:00AM-5:30PM
IPSWICH, MA
35.00 PPANE/PPA members / 69.00 non-members For more information & registration visit: http://www.ppane.com/ 12
PPA MERIT CLASS
Concept Photography with Lauren DelVecchio
NOVEMBER 18, 2018 10:00AM-5:00PM
LOCATION TBD
35.00 members / 69.00 non-members class limited to 10 For more information & registration visit: http://www.ppane.com/
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BRANDING IT’S ABOUT MORE THAN JUST YOUR LOGO By: Trish Logan, Cr.Photog.
Most people hear the word branding and they think logos and business cards. They think “l’ll get those and I’ll be in business.” Right? WRONG! The truth is entrepreneurs often make critical mistakes in the beginning because they don’t think broadly enough. They don’t realize that a logo isn’t the same as a brand; it goes so much deeper than that. Your brand is who you are, it’s the face you show the world, and if done really well it will stand on its own without any other sales message, slogan or pitch. Think about this, as a parent of teenagers, I have given a lot of thought to why I have to drive over an hour from my home in rural Maine to a specialty store at the mall just for my kids to buy a brand they’ll actually wear. Heaven forbid I try to pass off a pair of sneakers or jeans from that nationally known discount retail store right in my town. It just won’t due. That may sound shallow but let’s relate that to your clients and what they desire. Where does your brand fall? Do you land within the one-stop department style store or are you more of 16
a specialty shop? Whatever you are, it’s fine. There are plenty of consumers for both models. You just have to market to the consumers that best fit your brand. Define your brand to attract the clients that fit your products and services. If done well, your clients will seek you out because they identify with you, your mission, or maybe just for your price point. It’s really up to you where you land. As a company, I am very aware of my branding. I have a logo that creates a feeling of elegance. It’s black and white with a simple elegant presentation.
My brand is further demonstrated in the way I project my style in my studio décor and packaging. The print products and sizes I display set a tone for my brand too. There are many other ways to define your brand. Here are a few. Over the years we have positioned ourselves as community leaders by participating in community service projects. Several years ago, I created the Trish Logan Legacy Project. It encompasses many causes within the community. It gives you an idea about the type of person I am. That, too, is part of a brand, a BIG part. The Legacy 17
logo mirrors my company logo but with heart. It’s a bit different but still recognizable as my brand. It helps show people that we are not just in business for us, we are also caring members of the community. We support veterans and high school seniors to prevent drinking and driving. Last year kicked off a “no texting and driving� campaign. These causes mean a lot to me and to my clients as well. I use the PPA logo to solidify my brand and set myself apart from the competition. It shows me as professional
and
differentiates
me from my competition. It says I am an educator and mentor and positions me as an expert in the field. This also adds to my brand value and recognition. Remember: Branding is so much more than just a logo. If done well, it sets a tone for everything, from the client you attract to the pricing you charge. It delivers a message to your customers before you answer the phone or respond to an email. What 18
you put out there matters. Don’t fall into the trap that so many new businesses do; understand that carefully crafting your brand is one of the biggest factors in building your business and gaining the right clients. Creating a Demand for Your Brand is what it’s really all about. After all, if YOU are your brand, how could they resist getting to know you better and working with you?
PPANE Member Ads Have a workshop or Class You’re Teaching? Offer an Industry Related Product or Service? Promote Them in an Ad Here. Workshops or classes cannot conflict with NEIPP and will be approved by the Board. Contact Jean Wozniak, PPANE Publications Editor at jeanwozniak@comcast.net for details and specs.
Re-Branding Your Studio? Consider Adding Volume Headshots! By: Ken Wilson of American Color Imaging (ACI) If you’re reading this article, then you are probably searching for solutions on how to find more revenue streams to insure your studio remains successful. I can tell you without a doubt you’re not alone. Most wedding and portrait photographers today are struggling for business. A growing number of photographers have decided to broaden their studio’s portfolio of product offers by re-branding their business to include services that are complementary to their studio offerings. Here are a some services photographers 20
are adding into their studio Many studio photographers business model to remain who are also in the school/ undergrad market have told successful and even grow. me that they probably wouldn’t Volume Headshots? be in business if it wasn’t for Business headshots are their undergrad schools. In a great way for studios to spite of what you may think, supplement their income and the undergrad business is very bring in new clients; however, profitable and the barrier for studios are finding that this entry is still high enough that type of volume can be spotty you won’t have to deal with “new and unpredictable. At ACI, we inexperienced” photographers have been helping studios as competitors. transition from business to One of the major reasons volume headshots. What why photographers have are volume headshots? It’s shied away from volume headshots with data, more photography has been commonly known as school because of the bidding or undergrad photography. process they’ve gone through
Today, thanks to advances in software and online systems, most of the barriers professional photographers encountered in the past have either been eliminated or greatly simplified. ACI, for example, offers their clients free PhotoLynx ordering software to their volume photographers to help minimize their upfront expenses. These programs can vary, from PhotoLynx’s basic web based PLIC Match and the QR Code
to get the school’s contract. I am not going to mislead you by telling you that getting these contracts is easy, but I can guarantee one thing, if you don’t try, you will never get it. However, you may have more working for you than you think. As a local business you have a distinct advantage by being known in your community and having a reputation of quality and service to the people in your town/city. A lot of local photographers have “beaten the big guys” and won their local contacts. One photographer who’s done it is our very own Trish Logan (yes the current President of PPANE). Trish, in her former life, was a school secretary and was one of those “gate keepers” that decided who got to approach the principal at her school. Trish used this knowledge to acquired school contracts after she purchased a local portrait studio! If you’re interested in learning more about how Trish did it, check out her book “Unleashing Volume in Your Business” by clicking here. Another “barrier” that seems to prevent studios from entering the volume business is the schools data requirements. Matching images with data and being able to deliver school administration and yearbook discs sounds daunting to photographers unfamiliar with undergrad
photography. Also, the cost of the ordering software, organizing the flow of students, matching images to data and fulfilling reorders seems a bit too scary for many studio owners. 21
based Quixi software, to PhotoLynx’s robust Flow IM or Flow Dp2 software that offers sophisticated features and options to more experience high volume studios.
is online and at your figure tips. Also like our PhotoLynx ordering software, all of ACI’s volume e-commerce programs are free (no annual fees) and no commissions!
Perhaps the best part of ACI’s Volume Services is their specialized e-commerce websites: www.orderschoolpix.com, www.ordersportspix.com and www.orderdancepix.com. All three of their sites serve as e-commerce sites for online PrePay and Re-Orders and as an Online Customer Service Management Center for their studio’s volume orders. All your school projects can be managed online quickly and easily using the site’s Project Management Module so you don’t have to search for student images or sales records to fulfill a request: everything
Of course even great software needs a dedicated and knowledgeable staff to support and guide you through the entire process. From designing and printing your school flyers, to installing and guiding you in learning how to use your PhotoLynx Software, to making recommendations on how to handle your workflow on photo day at the school, ACI will be with you step by step. Their terrific customer service staff and technical sales representatives work as a team to assist and support photographers of all levels of experience to ensure they are successful.
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Volume photography has been a consistent revenue generator for professional photographers for many years. Re-branding your studio to include this service can be the perfect solution for you.
Don’t wait! The deadline is...
Scholarships to NEIPP (2) $350 scholarships for the CPP Class, the Katie Jiminez Memorial Scholarship and Al Audleman Memorial Scholarship (2) $350 scholarships for ANY full week class! Send a 150 word essay to exsec@ppane.com and tell us why you want to go to NEIPP 2019.
live photography laugh always love PPA VENDOR OF THE YEAR 24
www.hhcolorlab.com
More Ways to Win! In addition to the $350 scholarships, these scholarships are also available. Don’t pass up an opportunity to save and attend NEIPP 2019!
Len Levy Scholarship
Sullivan Scholarship
This scholarship has been created to honor a long-time instructor and strong supporter of NEIPP, Len “Mr. NEIPP” Levy. Len was always a believer in understanding posing, lighting and the business of photography. To recognize Len’s devotion to our industry, the PPANE and NEIPP Board will award one $500 scholarship per year to an aspiring photographer in business five years or less to attend NEIPP.
The Francis and Ann Sullivan Scholarship honor “Sully” and Ann, two of the founders of NEIPP, who guided the school for nearly 30 years. Their devotion to the school and to its students still guides those who continue to keep NEIPP alive. This scholarship will allow aspiring photographers to attend NEIPP tuition free. It is available to persons who have been in the photography profession for five years or less. This is a $500 scholarship towards a full week at NEIPP. This PPA Scholarship can be applied for by PPA members in business for three years or less. Apply by emailing: exsec@ppane.com
For full details and application forms, where applicable, click here! 25
PPANE is all about our members!
Welcome
Getting to know other creatives is Aaron Beale a great way to share ideas and Enola, PA learn new skills. It helps you Anthony Riggio photographically and New PPANE Members Westport, CT professionally.
Get the most for your money! Members Get the BEST Benefits: FREE Access to Conferences Enjoy our news magazine FREE classified ads for members Get published in our magazine Members SAVE $125 on NEIPP Tuition Bump your SEO when you get listed on our website PPANE's board is member run Apply for member only scholarships FREE image critiques by mentors Live image judging Win New England only awards Earn PPA Merits by speaking or taking classes Find help with speaking and judging opportunities 26
Connect with industry peers & national speakers
The Allure of Travel A Chance Opportunity Becomes Life Changing Text and Images by Sarah McGarghan 27
I
n 2005 my mom asked me if I wanted to go to Peru with her and a group of college alumni. “Why would I want to go there?� was my response. After all, I had hung out my professional photography shingle the year before and was doing quite well. After a few nudges, and a bit of financial bribery, I decided I would go, but I went with ambivalence and no expectations. That first time to Peru, I had the most incredible time and fell helplessly in love with Peru and her people: the spirituality of Machu Picchu, the rich culture of Cusco, and even floating down the Amazon with the pink dolphins was life changing for me. On that trip, I made 28
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thousands of images. Of course I offered to share them with everyone on the trip, and only asked for a small amount of compensation so I could download them all onto CD’s. They were more than delighted, as I would frequently share what I had photographed with the group. Hence was the beginning of my sojourn into travel photography. But, back to that first time in Peru… Fernando, who happened to be our guide while in Cusco and Machu Picchu, was the most amazing guide, as well as person, that I have ever met. And as you may know, the guide is what makes the trip! He took us to the most unbelievable places, and shared his country, his family and much of himself with us all. I vowed to him that I would bring my family back, and within two years my family of six was having the time of their lives wandering the Peruvian landscape with Fernando! Over time, our families comingled… I hosted his family in Vermont, and he hosted my family in Cusco. During that time we decided to form a
travel company called Peru Haylli Tours in which I, with the help of Fernando, would help families and groups travel to Peru. I started planning trips for schools, couples, families and even other travel companies! Fortunately, to be a good tour operator, one has to go and visit the places that you are sending your clients to! I had the opportunity to meet more outstanding guides, and boy, did this give me the opportunity to photograph! Since that first trip to Peru I have traveled all over Peru, as well as to Ecuador and the Galapagos, Cuba, and Vietnam. I have met incredible guides, been to fabulous places and made some striking images! Thus began my love for travel photography. My trips are not the usual touristy-type trips. They are for the more adventurous traveler… what we call trips “off the beaten path!”…not difficult trips, but unusual trips. Going to places that you feel you are the first to discover. Places that have been untapped by the tourist market. Trips that delve into the country, people, customs, and trips that offer unique photo opportunities.
As my photography business is winding down, I am so happy to be able to continue with my travel photography. It thrills me to no end to be able to work with people, organizations, and most recently with other photographers in creating meaningful and exciting travel workshops all over the world! In March 2019 I have planned a 15 day trip with photographer Dan Burkholder to explore the beauty of Vietnam. Like all of my trips, it is a small intimate group of no more than 12 photographers. I invite you to look at the itinerary and join us during the trip. It will open your eyes to beautiful places, your heart to beautiful people, and your portfolio to beautiful images.
For more information on the March 2019 Vietnam trip, go to http://www.danburkholder.com/vietnam-workshop1.html If you’d like to discuss travel photography, or inquire about any other trips that Sarah is planning please contact her at sarah_peruhayllitour@gmavt.net.
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©Scott Snyder
On the Cover
“Longing Towards The Sea” This image was a testimony to patience and exploration. The photo Maker was made on my first trip to Popham Beach State Park in Phippsburg, Scott Snyder, M.Photog. Maine. I arrived at the park in late afternoon after a long five hour Henniker, New Hampshire drive. The park was mostly empty and I wandered down the beach www.scottsnyder.photography without a camera for an hour or so to get a feel for the place. It was a bland, cloudless afternoon, and although the beach was Tools & Technique beautiful, the skies were not Camera & Lens: 5D Mark IV, Canon 16-35mm f/4 lens, Circular showing much potential. Polarizer Filter As sunset approached I knew I had to move my car Exposure: ISO 100, f/22, 1/13, =2 exposure compensation outside the park gates before shooting. I debated leaving without shooting and continuing north toward Acadia. I noticed sunset was close to low tide and decided to hang around for that. As I started the 30 minute walk back toward the point I could see the end-of-day light starting to work its magic. And, as the tide quickly receded over the shallow beach, the incredible pattern of water and sand appeared. I shot from the beginning to sunset through total darkness. It was an incredible evening for seascape photography. This image was accepted in PPA’s 2017 Loan Collection, received 1st Place in the Nature/Landscape category in the 2017 Northeast District competition, and received a Court of Honor in the Illustrative category PPANE’s image competition. 32
© Alan Kirby
“Unclimbed” This image was captured in the fall of 2016 in the Hinku Valley region of Nepal on our way to Mera Peak. I believe this peak is Kyasar (aka Tangtse) whose summit is about 22,000 feet. If that’s correct, it actually has been climbed - just not by me - hence the deceptive image name. Studying the mountain speculating on the easiest summit route, I was taken by the seracs and the details in the fluting of the snow slopes. At higher elevations, the humidity and pollution are very low and with the sun off my left shoulder, the polarizing filter was effective making the sky a very dark blue.
Maker
Alan Kirby, M.Photog., A.C.Ph. Hollis, New Hampshire www.boundingdeer.com
Tools & Technique
The capture was made with a D800 and 24-120 VR lens set at 46mm. Polarizer filter. Exposure 1/640 at f/6.3. Post-processing was done in Photoshop and Nik SEP.
LOAN IMAGES The images featured on the cover and the next few pages represent images from PPANE members that were accepted into the prestigious Loan Collection in PPA’s 2017 International Photographic Competition. These are just a sampling of images. More PPANE member Loan images will be featured in future issues. Would you like to see yours featured. Be sure to send them to jeanwozniak@comcast.net. Loan images are considered the “best of the best.” To learn more about this competition, go to www.ppa.com/ipc.
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© Ella Carlson
“Alien Incubation”
“Alien Incubation” started with a photograph of a glass of Maker ice tea. The ice cubes in the glass had a vague similarity to Ella Carlson, M.Photog.M.Artist, CPP, EAlegs when I cut the glass in half and mirrored it. I then took ASP, C.Ph. a photograph of my husband’s size 14 feet and added them Dunstable, Massachusetts to the legs. I made eyes for it and decided they looked too www.ellaprints.com normal - not alien enough - placed in the head so I made tentacles for the eyes and had them looking in different Tools & Technique directions. It took a while to decide to use a clearer bottle Handpainting in Photoshop using for the area around the baby, but I settled on an olive oil the brush and mixer brush tools. bottle from my kitchen. I added some fish from a koi pond, hands from a statue to complete the baby. Then I put in bubbles and some steam for the final eerie effect. I made a movie of the progression of this image which is at: http://www.ellaprints.com/movies/AB.mp4. 34
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NE Affiliate Conventions Massachusetts - February 8-11, 2019 www.ppam.com
Maine - March 15-17, 2019
Clarion Hotel, 1230 Congress Street, Portland, ME www.maineppa.com
New Hampshire - April 26-29, 2019 Margate Resort, 76 Lake Street, Laconia, NH www.nhppa.com
Rhode Island - March 1-3, 2019 www.ppari.org
MORE 2019 DATES TO COME PPANE
www.ppane.com
Connecticut www.ctppa.com
Vermont
www.vtprophoto.org/
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NE Affiliate Happenings
Upcoming Events
Upcoming Events
Upcoming Events
September 11, 2018 Scarborough, ME
Natural & Fun Family Portraits Kristina O’Brien
October 21, 2018 Auburn, ME
Fall Seminar November 4, 2018
Headshots & Portraits Walkabout
Lindsay Adler
Click Here For a full list of upcoming programs
Body Beautiful September 5, 2018
Storytelling Portraits How to Document the Lives of Children & Families
September 24, 2018 Mansfield, MA
Personal Projects: Why, How & How to Make Money Doing Them Bob Coates
Click Here For a full list of upcoming programs
Paula Swift
Click Here For a full list of monthly meeting speakers
Upcoming Events Upcoming Events
September 19, 2018 N. Scituate, RI
Keeping it Simple Gene Hutnak
October 17, 2018 West Warwick, RI
Upcoming Events August 15, 2018 St. Albans, VT
Infra-Red Photography & Photo Safari Melvin Guante
I Don’t Do Weddings Phil Frink
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CONTACT US www.ppane.com www.neipp.com neippschool ppane/neipp NEIPP Community Group www.facebook.com/groups/neippinfo PPANE/NEIPP www.facebook.com/PPANENEIPP
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GETTING SOCIAL WITH STYLE The Double Edged Sword Why Use It & Why it can Cut You to Ribbons
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