Event | National Conference

National conference on “Catalysing Change and Innovation in Women EntreLeadership- India Perspectives”, 29th and 30th November 2021

The National conference on “Catalysing Change and Innovation in Women EntreLeadership- India Perspectives” was organised on 29th and 30th November 2021. It was conducted on Hybrid mode where few delegates and students attended the sessions in the online mode and few from the campus. A series of technical sessions were delivered by

09.15

–

09.50am: Pre-conference session

Performing Art- Evolving Entreleader QualitiesMs. Aruna Ganesh Ram Artistic DirectorVisual Respiration Head- Innovations in Inclusion- ICPL

Ms Aruna is a theatre artist and a successful entrepreneur. She began her session with a quote “Going against the tide, to find the niche’ to explain about her journey of life in discovering and pursuing her passion. According to her, “Finding your niche “is not to find the customer base but to create an Experience and that’s her USP. Her main focus was to give the best experience to the audience who enters her theatre. She strongly believes in Sensory marketing (touch, see and smell her brand), Collaboration, Diversity and Inclusion etc. She introduced the new 4E’s of marketing which she follows- Experience, enabling, Entry/exit,