Theme Article-Neev 2021

The session was to introduce the concept of Business Design to the students. He introduced the concept of re checking the problem statement, creativity.

Creativity: The most essential aspect is to have a novelty. Stages in creativity is insight, preparation, incubation, elimination. The phases on creativity includes Capturing ideas, learning, seeking challenges, pushing boundaries and managing failures, broadening skills and knowledge.

The session covered concepts of Algorithm and Hippo algorithm, Artificial Intelligence (AI), machine learning, deep learning, and other aspects of data science.

The session covered the very basic concepts of Marketing Management such as “what is marketing?”, “what do marketers do” and then a free flow discussion on customers need, want and demand where all the students participated enthusiastically.