BRANDED PACKAGING DESIGN Branded Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods. In 1896, National Biscuit Company invested $1 Million in creating an identity for Uneeda Biscuits to take on its rival Cracker Jacks. Uneed a Biscuits were wrapped inside a waxed paper liner inside a traystyle paper carton, and the colorful brand-printed wrapper featured a boy in a raincoat to emphasize the moisture barrier. The carton packaging also represented the power of brand advertising and easily recognizable identity advertised in magazines.
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