PRESS RELEASE 17 JUNE 2015
PREMIÈRE VISION LAUNCHES THE SEASON OPENER: FOR A FLAVOUR OF SEASONAL INSPIRATIONS AND HIGHLIGHTS TO DISCOVER WELL IN ADVANCE OF THE PREMIÈRE VISION PARIS SHOWS. Listening to global markets, staying alert to the pace and evolution of fashion, keeping fully abreast of industry professionals ... this has been the purpose and desire of Première Vision since its inception. A pioneer in the creation of fashion information, the leading organiser of industry trade shows has always set the pace for others. For autumn winter 2016-17, Première Vision launches its very first SEASON OPENER! This opening of the season - in advance and in preview of the actual shows themselves marks a new approach to fashion information, shared with fashion and clothing industry professionals three months before the doors open at Première Vision Paris (15 to 17 Sept.) Its objectives? } To anticipate the needs of buyers and designers by introducing ways of thinking about and building their collections - long before the actual shows; } To guide professionals in preparing their visits by offering the first seasonal flavours and fashion directions, to complement those presented at the shows; } To adapt to the industry’s changing pace and international markets; } To provide a clear reading of the season’s earliest fashion indications in a digital format.
Unmatched by other trade shows in its richness and relevance, the fashion information developed each season by Première Vision has till now been unveiled to visitors during the shows via insightful forums, information areas and fashion seminars.
Unique organisateur des 6 salons qui composent Première Vision Paris depuis février
PRESS RELEASE 17 JUNE 2015
As the sole organiser of the 6 shows constituting Première Vision Paris since February 2014, Première Vision promotes both the particularities and the crossover between its six activity sectors, and continues to elaborate new synergies. Today, Première Vision is applying this same transversal strategy to its fashion information, to give visibility to the general season inspirations common to all 6 activity sectors at Première Vision Paris, while continuing to point up each industry’s fashion expertise and specific inspirations.
The autumn winter 2016-17 SEASON OPENER Specifically, Première Vision gives shape to the first SEASON OPENER through a series of 6 videos - a formula that is destined to evolve in the specific context of each new season. These creative, inspirational and instructional videos were produced by the Première Vision fashion team who, along with readying the images and visual presentation of the season’s inspiration, also speak about the first flavours and highlights of the autumn winter 2016-17 season. Fully available on the www.premierevision.com website (heading Fashion Live / AW 1617) from mid-June on, these videos add to the promotional events and information provided to Première Vision Paris visitors. A video taking a general approach, cutting across all Première Vision Paris business activities, decodes and summarises the season. The other 5 videos address fashion information for each of the show’s business specialities, evoking the first colour and material highlights for yarns and fibres, fabrics, leathers, textile designs and accessories.
PRESS RELEASE 17 JUNE 2015
Première Vision: originator of new and exclusive fashion information each season Beyond the offer of products and materials, beyond the services proposed at its shows, Première Vision aims to provide all visitors with new and exclusive fashion information, and this has been true as of its inception, over 40 years ago. Acclaimed by industry professionals, these seasonal inspirations and information are unique in their genre. In order to provide fashion directions tailored to multiple international markets, and consistent with industry realities, Première Vision has an expert in-house fashion team working each season to elaborate effective fashion directions and inspirations, in all their diversity and differences, as well as the ways they complement each other. The team, in constant contact with Première Vision exhibitors, who are among the most influential fashion industry companies, forms a major observatory of industry creativity and innovation. For example at Première Vision Fabrics, more than 20,000 fabrics pass each season through the hands of this team. It is undoubtedly quite a team of experts. But beyond its own observations, and the analysis and international surveys of buyers, beyond its own fashion intuitions and sensibility, the team works with a network of influential industry professionals (brands, industry pros, well-known personalities ...) coming from the various world regions with an impact on fashion. During its international meetings, the Première Vision fashion team trades ideas with these experts concerning the outlooks and visions they have for the coming season in terms of colours and materials. Gathered and then summarised by Première Vision, this information is translated into inspirations and directions transmitted each season in a variety of documents (colour ranges, films, texts, images, digital tools ...) and fashion information spaces. In February 2015, for example, between all 6 Première Vision Paris shows, 14 forums were spread over more than 5,500 m².
PRESS RELEASE 17 JUNE 2015
Visit the www.premierevision.com site, and click on the heading «Fashion Live» to get your first taste of the autumn winter 2016-17 season! Information, inspiration and directions to discover in their complete, updated and more refined versions in the forums and Trend Tastings seminars at the Première Vision Paris shows.
PREMIÈRE VISION PARIS 15, 16 & 17 September Parc des Expositions de Paris Nord-Villepinte
Press Contact Première Vision Igor Robinet-Slansky @ : i.robinet@premierevision.com T : +33 (0)1 70 38 70 30 P : +33 (0)6 42 06 31 02
2e Bureau Juliette Sébille @ : j.sebille@premierevision.com T. +33(0)1 70 38 70 33
Marie-Laure Girardon @ : m.girardon@2e-bureau.com T : +33 (0)1 42 33 93 18