15-17 September 2015
PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
premierevision.com
PRESS KIT REPORT
15-17 September 2015
PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
PRESS KIT REPORT CONTENTS
3 - Première
Vision Paris: 61,700 visitors 4 - A dynamic, evolving offer. Efficient and coherent shows 6 - Extremely high-quality, increasingly international visitors 9 - Première Vision Paris: events and occasions to inspire and unite 14 - International calendar of Première Vision
Press PREMIÈRE VISION Igor Robinet-Slansky @ : i.robinet@premierevision.com T : +33 (0)1 70 38 70 30 P : +33 (0)6 42 06 31 02 Press PREMIERE VISION LEATHER Juliette Sébille T: +33 (0)1 70 38 70 33 @: j.sebille@premierevision.com 2e BUREAU Marie-Laure Girardon @ : m.girardon@2e-bureau.com T : +33 (0)1 42 33 93 18
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15-17 September 2015
PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
PREMIÈRE VISION PARIS: 61,700 VISITORS. CONFIRMED, HIGH-END POSITIONING. STRENGTHENED EFFICIENCY. A SOLID AND INTEGRATED INTERNATIONAL EVENT, AND AN INDUSTRY REFERENCE. This September 17th, as Première Vision Paris closed its doors on an edition marked by a wide range of initiatives and developments, international fashion professionals at the Parc des Expositions de Paris Nord Villepinte were unanimous. Following three days of sustained business activity, visitors and exhibitors expressed enthusiasm for the coherency and effectiveness of the strategic choices put in place for this leading, now consolidated, event. Now fully integrated, this latest edition of Première Vision Paris was marked by transversal approaches, and played on strengthened interactions and synergies between its six shows. Shows with mutually complementary offers that, in the context of a large, harmonised, and more readable event, were able to showcase the specifics of their business specialties and know-hows. Serving a changing global fashion industry, Première Vision Paris confirmed its harmonised premium positioning, establishing itself as an essential event and industry reference through effective strategic, initiatives, a unique and updated offer and services, and solid, recognisable values of quality, creativity and selectivity. Coming to see the show’s 1,924 exhibitors, nearly 61,700 visitors (61,664) poured into the aisles of the shows this season. The attendance figure was almost stable (-1%) in terms of the September 2014 edition - which was already quite exceptional in terms of visitor numbers (62,431) - and especially high given the uncertain international economic and political context. Exhibitors recognised the quality and professionalism of the increasingly international (74%) visitors, who eagerly attested to the indispensable role played by Première Vision Paris in their business. Visitors pointed out that it was at the show that fashion directions are confirmed or reversed. It is at the shows that they discover new inspirations and ground-breaking developments for their coming collections. And Première Vision Paris is a place for meetings, where relationships are forged, and a large part of their business is conducted. The dynamism and strong business activity at this latest edition reflect a renewed optimism in a fashion industry looking for innovative, creative and differentiating products. Once again, thanks to its affirmed positioning, Première Vision Paris was able to meet the expectations of increasingly demanding international markets, and the needs of an growingly transversal global fashion industry.
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PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
A DYNAMIC, EVOLVING OFFER. EFFICIENT AND COHERENT SHOWS. Each season, the 6 Première Vision Paris shows meet the same high standards of selectivity, quality and creativity in terms of offer and services, thanks to now harmonised selection processes. In all, some 1,924 exhibitors (including 154 new companies), from 57 countries among the most influential and creative in the industry presented their collections and latest seasonal developments at Première Vision Paris.
The offer from the 6 Première Vision Paris shows in detail: TOTAL NUMBER OF EXHIBITORS
Show
NEW OF WHOM EXHIBITORS RETURNING
NUMBER OF EXHIBITING COUNTRIES
Première Vision FABRICS
770
45
7
34
Première Vision LEATHER
341
14
3
27
Première Vision DESIGNS
247
31
3
20
Première Vision ACCESSORIES
321
20
2
26
Première Vision MANUFACTURING
197
38
3
25
47
6
0
15
1924
154
19
57
300 200 100
Turkey 142
400
United Kingdom 144
500
France 252
Top 10 exhibiting 800 countries at 700 Première Vision 600 Paris:
Italy 732
PREMIÈRE VISION PARIS (total)
Germany 46
of which, at Knitwear Solutions
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USA 30
18
South Korea 40
1
Japan 48
6
Portugal 54
48
Spain 99
Première Vision YARNS
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15-17 September 2015
PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
Yarns and fibres, fabrics, leathers and furs, designs, accessories and components, fashion manufacturing...for three days, the global event for fashion professionals presents to the world’s fashion players a rich and exclusive offer across its 6 shows. This richness of the offer, now tied to the full integration of the Première Vision Paris shows, made it possible to fully develop a transverse collaboration of know-hows, to create connections between exhibitors and showcase interactions between the different businesses. This new dynamic enabled some exhibitors - whose skills intersected several shows or businesses - to integrate new areas and reposition themselves to further improve their performance.
The offer’s major evolutions: The sectors grouping the Première Vision Fabrics clothing textiles were reorganised by product universe, to better showcase the show’s offer while making it simpler to read; } Upper Jeanswear: destined primarily for ready-to-wear brands by presenting primarily «fashion» denim proposals, this new transversal space groups together both denim mills from Première Vision Fabrics and manufacturers and launderers from Première Vision Manufacturing; } Shoe Focus: at the heart of Première Vision Accessories, this new transversal zone dedicated to technical components for footwear (heels, welts, soles) links the specific components offer with that of Première Vision Leather (leather, textiles for shoes and accessories).
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In the words of our visitors… Visitors we met in the shows’ aisles shared their first impressions of Première Vision Paris, its offer and its new evolutions. «Coming to Première Vision Paris gives me new sources of inspiration, and a new dimension to the colours, especially. Between fashion manufacturing, accessories, leather - everything is connected here,» pointed out Paula Ferrera, who works in design/creation at Dickson-Constant, queried about the quality of the shows’ fashion information and offer. «The show has a specific value in terms of finding new suppliers. Since 1987, the year I began coming, this has always been true,» said Philippe Petit, artistic director of a women’s readyto-wear brand, and a faithful visitor to the shows, attesting to the quality of the offer and the continually updated inspirational information. «Première Vision Paris is THE place to be to meet our suppliers, but also to discover new ones. We focus on style without losing our emphasis on quality... The show seems to do the same,» said Carole Petit, manager of the women’s ready-to-wear brand Diega, underlining the quality of the shows’ offer. «The synergy between the textile universes found at Leather, Accessories, Designs and Fabrics, and the diversity of clients are both defining features of Première Vision Paris, which has grown so big over the years. And more exhibitors means it’s more interesting for us, the visitors, and that there are more opportunities,» noted one tanners’ agent interviewed at Première Vision Leather. 5-
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PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
61,664 EXTREMELY HIGH-QUALITY, INCREASINGLY INTERNATIONAL VISITORS. Today Première Vision Paris is a unique, consolidated and fully integrated entity, acclaimed by all industry professionals. An event that - in terms of its high attendance as well as the sustained and positive business climate - affirmed its leadership in terms of both the gathering and the strategic changes undertaken this season. Some 61,664 visitors - buyers, designers of accessory and fashion brands, production heads and company executives - came together at Villepinte to find inspiration and discover products, materials and fabrics to make a difference in their autumn winter 2016-17 collections.
Visitors expressed satisfaction with the quality of the complete and unmatched offer, the creativity of continually updated collections, and the strength of a harmonised and coherent ensemble of 6 leading, mutually-complementary shows that, thanks to its premium positioning, meets their most discerning expectations.
Ever more international visitors
Each edition of Première Vision Paris brings together the leading players in the fashion sector. At 74% international, these professionals come from all over the world. Visitors are increasingly international - up by a percentage point this season over prior editions - and come from 132 countries. Première Vision Paris visitors come primarily from Europe (74% of visitors). France is in the lead with over 16,200 visitors. In second place, Italy had more than 7,000 visitors (11% of attendance), in spite of the closeness of the Italian fashion week. Might rising attendance from this country - a key player in the global fashion industry - be an indication of an emerging recovery? The U.K., with 9% of attendance and nearly 5,500 visitors (up 1.4% over Sept. 14), remains in 3rd place. This trio is followed by Spain (more than 3,400 visitors), Germany, whose visitor numbers (2,982) remained stable (5% of visitors), Belgium and the Netherlands. 6-
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PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
Some 13% of industry professionals also came from Asia. This increased Asian presence was marked by high visitorship from the region’s leading countries. Japan, a major buyer of fashion and creative textiles, had increased attendance with 1,901 visitors this session, while South Korea is establishing itself as a true future market for creative fashions, with an 8% rise in visitors (1,209 visitors). Lastly, despite the recent devaluation of its currency and the slowdown in its economy, China saw a 17% increase in visitors. The large visitor numbers (2,891) attest to the willingness of Chinese brands to develop more creative products. With over 2,800 visitors, North America - albeit slightly down due to the coinciding New York Fashion Week - continues to be represented by high numbers of quality visitors, due notably to the importance of the US market. The United States stands in 7th place in terms of visiting countries, with over 2,400 fashion decision makers attending during the three days. For its part, Russian attendance, marked by a 13% decrease, was in line with the September 2014 and February 2015 editions. Russian visitorship is still very affected by the country’s economic difficulties. Meantime, Turkey is not to be left behind. With 2,350 visitors, this key country in the sector saw attendance rise by 3%, bringing it to 8th place among visitor countries.
Belgium 1768
Japan 1901
Turkey 2 350
USA 2 415
China 2 891
Germany 2 982
5000
Spain 3 451
10000
Italy 7 053
15000
France 16 239
20000
United Kingdom 5 479
The Top 10 visiting countries in September
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Diverse, active and dynamic premium visitors In addition to this strong and solid international attendance, the Première Vision Paris shows also gathered quite a wide variety of visitors, both in terms of size - from independent designers to international groups, including small and medium-sized enterprises - and positioning - from mass-distribution brands to luxury houses, including medium and high-end fashion and accessory brands. This diversity of visitors, combined with the richness of the broad and mutually complementary offer at the 6 Première Vision Paris shows, helped make this last edition a dynamic one.
In the words of our exhibitors… In between meeting with their clients, exhibitors shared with us their impressions of visitors at Première Vision Paris. «This was a very good edition, quite positive in terms of it quality. We have seen new international customers too. The show has a very interesting geographical location - near the Charles de Gaulle Airport and just minutes from the centre of Paris - which is perfect for its international visitorship», said Massimo Parenzan, Business Unit Director of women’s ready-to-wear at Ratti SpA (Première Vision Fabrics), commenting on both the quality of visitors and their international profile. At Knitwear Solutions, Jennifer Qian, Vice-General Manager of Sanyuan (Sindai Group), openly expressed her satisfaction. «We have no doubts about the visitors who come see us and the quality of our discussions. Visitors are a high added-value». «This edition was very good. Visitors are constantly higher in quality. And course we favour the quality of our contacts and discussions rather than quantity. The synergy between the various textile universes proposed by the show is extremely comfortable for visitors and ourselves,» said Daniele Sanzeni, CEO of Lanificio Cerruti at Première Vision Fabrics. Mégisserie Richard, at Première Vision Leather, freely described the show as «an essential rendezvous with our clients, and one we continue to bet on». And R G Deri added, «At the leather show, we saw our regular customers and several prospective customers - mainly from Europe, but also from the United States and the Far East». Sibel confirmed that it too had met with quality international visitors: «We had a very good show, with many new contacts... France remains the leading visitor country. But we also saw industry professionals from Belgium, Holland and Great Britain». Fedi Silvano was also enthusiastic at the close of the show. «For us, it was a great edition. We welcomed about 250 visitors, and they were all high-quality. We had French visitors of course, but also Italians, North Americans, Dutch, Japanese, Scandinavians» ... Meantime at Première Vision Accessories, the 3T team, addressing the impact the new Shoe Focus area had on its business, noted that the show and the new space helped the company to «develop a lot of new contacts, and find new business opportunities, particularly in the footwear market, including new manufacturers».
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PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
PREMIÈRE VISION PARIS: EVENTS AND OCCASIONS TO INSPIRE AND UNITE Beyond the exhibition spaces of its shows and the rich and complementary offer they propose, beyond its various forums, each session Premiere Vision Paris organises events and collaborations dedicated to creativity and specific themes, to give food for thought and inspiration to its exhibitors and visitors. Some of these events helped highlight the creative and transversal richness of the shows’ offer, while others made it possible to look ahead to major evolutions, destined to highlight new values that are now essential to serve the fashion industry.
PV Awards, 7th edition: honouring tanners and weavers Last 15 September, industry professionals at Première Vision Paris gathered at The Forum at Première Vision Fabrics to discover the 6 prizewinners of the 7th PV Awards. They joined in celebrating textile and leather creativity and excellence. For the first time, the award ceremony for this stimulating annual event was held on the first day of the shows. But the big change was in the prizes themselves. Up till now the PV Awards have distinguished only the most creative and innovative fabrics from the collections of Première Vision Fabrics exhibitors. For this 7th edition, the competition was opened up to leathers presented by tanners at Première Vision Leather. Thus, instead of the 4 usual prizes, 6 PV Awards were presented this year: 3 for fabrics and 3 for leathers. Presided over by Livia Stoianova and Yassen Samouilov, designers and founders of the couture brand ON AURA TOUT VU, the jury, comprised of fashion industry professionals, made its selections from among the products chosen by the Première Vision fashion team for the fashion information forums.
â For more details about the jury and
winners of the 7th PV Awards, go to the Première Vision website to download the full press kit..
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PARC D’EXPOSITIONS PARIS NORD VILLEPINTE
The first Smart Conversation! Responsibility and transparency, ambassadors of a new generation of values. An exceptional master-class brought together over 300 people last 15 September, as Première Vision, in the company of prestigious experts and industry professionals, initiated its first Smart Conversation dedicated to developing and integrating a new generation of values in the fashion and textile industries thanks to innovation and responsible creation. The event also allowed Premiere Vision to present the initiatives it has implemented in this field, in the framework of Smart Creation Première Vision: A look back at an indisputably successful event, which is just the start of a series of initiatives by Première Vision dedicated to responsible creation and production. «Today, we are talking about the future. Because sustainability is the future» ... Carlo Capasa, president of the Camera Nazionale della Moda Italiana. «Fashion is an ecosystem that has to strengthen the internal synergy between all sectors, from yarn to finished product, with transparency and responsibility». Caroline Rush, Chief Executive of the British Fashion Council. These will dramatically change production and sales approaches in textiles and fashion. It’s been in the air for a long time, now it’s a certainty. As a privileged observer of textile innovations for the past 42 years, Première Vision is on the front lines of this process of renewal. Its Smart Creation Première Vision program proposes both concrete actions and a platform providing both a study tool and a means of communication to highlight approaches in responsible creation. For Première Vision, this program is an expression of a precise stance and a long-term strategy. Among its first endeavours: the «Smart Facts» questionnaire and the first Smart Conversation. A master-class held at Première Vision Paris. Many others are sure to follow. Invited by Première Vision CEO Philippe Pasquet to address the issues facing tomorrow’s fashion world: • Carlo Capasa, President of the Camera Nazionale della Moda ; • Caroline Rush, Chief Executive of the British Fashion Council ; • Chantal Malingrey, Director of Marketing and Development at Première Vision ; • Giusy Bettoni, moderator and founding president of C.L.A.S.S.
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These distinguished guests were unanimous in their veiw: today, «smart» is synonymous with responsibility. This is an ethical question emerging from the intersection of supply and demand; but it is not merely an ethical question. Transparency and responsibility also represent paramount economic and marketing issues. «According to a 2014 study by Boston Consulting, 13% of shoppers weighed ethical responsibility in their decision making. Two years earlier, only 2% did,» noted Carlo Capasa. «The fashion and textile industry are one and the same system. What’s important is to point up innovations and share our knowledge, especially in terms of reducing the sector’s chemical and environmental impact.» It was in this spirit that in 2012, the Camera della Moda helped launch a manifesto for sustainable development. Today, it works in collaboration with ten major Italian brands to implement shared standards in terms of chemical and energy emissions. And for Caroline Rush, «The example of designer Christopher Raeburn well demonstrates that responsibility is a form of excellence that we have to identify, assist and support.» This first Smart Conversation provided a framework for discussion, to consolidate and give a rightful place to values that are redefining the fashions of tomorrow. It also provided a forum to confirm a desire for collaboration between the upstream textile sector and the fashion universe. A shared understanding built around a respect for the environment and people, with responsibility and transparency as standards of quality, but also as powerful drivers of innovation.
Discover the Smart Facts Nearly 150 exhibitors answered an online questionnaire concerning sustainable development sent out by Première Vision as part of the Smart Creation Première Vision program. The core of the survey elicited each company’s «Smart Facts». Ranging from small, everyday gestures to major undertakings, these testify to exhibitors’ commitments to sustainable production methods and responsible sourcing. The full list of the companies involved can be found on the Première Vision Paris app. â Discover a more complete account of the masterclass in the weeks to come.
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Première Vision Designs and Texprint®: continued support for textile creativity As every year in September, Première Vision Designs partnered with the Texprint® competition, open to young international design students at British fashion universities, of which it is one of the main sponsors. At the show, the 24 finalists showing at the Texprint® Village provided a key attraction for buyers, designers and fashion brands looking for new discoveries and ideas. This year, in addition to the 5 existing prizes, a new TEXPRINT® AWARD was awarded on Wednesday 16 September by the competitions’ partners and a jury of industry professionals, presided over by Rosita Missoni.
â For more details about the jury and the Texprint® competition winners, go to the
event’s website to download the complete press kit: http://www.texprint.org.uk/
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International success for Annelie Schubert, winner of the 30th Hyères Festival. At the heart of the Première Vision Manufacturing show, many visitors came to see the exhibit of large-format photos and 8 silhouettes from the creative and subtly elegant collection by Annelie Schubert, winner of the 2015 Première Vision Grand Jury Prize at the 30th Hyères Fashion Festival, whose jury was presided over by Virginie Viard, Creative Studio Director at CHANEL, under the exceptional artistic direction of Karl Lagerfeld. This was a unique opportunity for Annelie Schubert to take advantage of an exceptional visibility to international fashion professionals, including the media, buyers, designers and major fashion brands.
Her prizewinning collection illustrates the know-how of the Première Vision Paris exhibitors, particularly those in the fashion manufacturing show, Première Vision Manufacturing. Through its five-year involvement with the celebrated festival for young fashion designers, Première Vision aims to support textile creativity, while contributing to the discovery of new talents who will lead the creative industries of tomorrow.
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INTERNATIONAL CALENDAR OF PREMIÈRE VISION
September 4 – 6 2015 The Sourcing Connection PARIS – Porte de Versailles
September 15 – 17 2015 Première Vision Paris AW16-17 PARIS
October 12 & 13 2015 Première Vision Live Seoul SEOUL
October 15 & 16 2015 Première Vision Live Shanghai SHANGHAI
October 21 – 23 2015 Première Vision Istanbul AW16-17 ISTANBUL
November 4 & 5 2015 Première Vision Sao-Paulo SAO-PAULO
November 18 & 19 2015 Denim Première Vision SS 17 BARCELONE
November 25 & 26 2015
January 19 & 20 2016 Première Vision New York NEW YORK
February 16 – 18 2016 Première Vision Paris – SS 17 PARIS
March 23 – 25 2016 Première Vision Istanbul ISTANBUL
April 6 & 7 2016 Made in France Première Vision PARIS
April 12 & 13 2016 Première Vision New York Designs NEW YORK
May 18 & 19 2016 Denim Première Vision BARCELONE
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