THE DENIM POP UP STREET | THE BOOK

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THE DENIM POP UP STREET 14, 15 & 16 NOV. 2017 - RUE DU VERTBOIS

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DENIM PREMIÈRE VISION CELEBRATES ITS 10TH ANNIVERSARY! A MULTI-COMMUNITY DENIM MARKET FOCUSED ON FASHION, TECHNOLOGY

EDITO

AND RESPONSIBILITY. The market and the sector adapt through a number of structuring initiatives that impact creation, production in the technological sense of the term, the geographical breakdown of the world’s production zones and finally the product mix. This season, Denim Première Vision proposes a double event, at once open to younger generations and faithful to the heritage of denim, with fashion, the avantgarde, innovation and digital evolutions at its core, via an offer and program providing concrete solutions to this changing market. For ten years, Denim Première Vision has been setting the pace for the international denim community. These 20 seasons of innovation and inspiration will be celebrated this 14, 15 & 16 November in Paris, with a double event combining business, celebration, culture and inspiration: THE DENIM BASH THE DENIM PV SHOW, 14 & 15 NOV. AT THE PARIS EVENT CENTER which connects the sector’s suppliers and buyers, responds to changes in the market and reflects the evolution of denim values. THE DENIM POP UP STREET 14,15 & 16 NOV. IN PARIS, RUE DU VERTBOIS Open to the general public as well as professionals, lovers of fashion and denim, this oneoff event celebrates denim culture with a mix of inspiration, shopping and participatory workshops held in some dozen boutiques. To discover : Collections by avant-garde designers, cutting-edge players from the worlds of denim, art galleries, street art, collective ateliers…. Denim will overrun Paris!


AFTERHOMEWORK AMPERSAND HEART NY FADE OUT LABEL HANNAH BRABON KNORTS PROÊMES DE PARIS SAVOAR-FER

INDEX

AVANT-GARDE DESIGNERS...................3

TIIA MARIA JAAKKOLA

BRANDS...........................................13 ATELIER RESERVÉ ATELIER TUFFERY JEANOLOGIA X MARITHÉ+FRANÇOIS GIRBAUD JEAN JACQUES KILIWATCH LEBL STUDIOS DIY + CUSTOMIZATION

CULTURE, ART & DESIGN...................23 BLITZ FEDERICO FERRARINI FLORIAN BONNIORD GALERIE GAM

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FADE OUT LABEL

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AVANT-GARDE DESIGNERS

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PIERRE KACZMAREK CREATED AFTERHOMEWORK (PARIS) IN 2014 WHEN HE WAS 15 YEARS OLD AND STILL A HIGH SCHOOL STUDENT. AS HIS PARENTS DID NOT WANT HIM TO LEAVE HIS STUDIES FOR FASHION, HE DECIDED TO NAME HIS BRAND AFTERHOMEWORK (PARIS).

FROM PARIS

HE IS JOINED IN 2016 BY THE STYLIST ELENA MOTTOLA.

AFTERHOMEWORK 16 RUE DU VERTBOIS

GEOMETRIC, UNSTRUCTURED, DIFFERENT, THE BRAND AFTERHOMEWORK (PARIS) OFFERS A YOUNG AND MODERN FASHION INSPIRED BY DIRECT OBSERVATION OF SOCIAL PHENOMENA. AFTERHOMEWORK (PARIS) IS AN INDEPENDENT BRAND WHOSE COLLECTIONS ARE ENTIRELY MADE IN SMALL PARIS ATELIERS. THE LAST TWO COLLECTIONS WERE PRESENTED DURING THE PARIS FASHION WEEK.

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@afterhomeworkparis afterhomeworkparis.com


26 RUE DU VERTBOIS

FROM NEW YORK

AMPERSAND HEART NY

THE HERITAGE OF DENIM AND ITS ICONIC LEGACY INSPIRED NEW YORK BASED AMPERSAND HEART TO CREATE A COLLECTION THAT CELEBRATES DENIM LIFESTYLE WHILE EXPANDING ITS FASHION BOUNDARIES. INFLUENCED BY FOLK AND WORKWEAR, THE COLLECTION EXPLORES THE INTERSECTION BETWEEN JEANS CULTURE AND HIGH FASHION.

@ampersandheart ampersandheartny.com

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FROM BERLIN

FADE OUT LABEL 26 RUE DU VERTBOIS

“IN EARLY 2015 WE HAD THE IDEA TO CREATE GARMENTS OUT OF RECYCLED DENIM, TO PLAYFULLY CREATE SOMETHING UNEXPECTED AND NEW: FADE OUT LABEL.

OUR COLLECTIONS CONSIST OF COMFORTABLE, UNISEX GARMENTS WITH AN OVERSIZED FIT, MADE OF VINTAGE DENIM AND ORGANIC COTTON FOR SUSTAINABLE GARMENTS WITH AN INNOVATIVE STYLE, TAILORED WITH HANDCRAFTED QUALITY.”

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@fadeoutlabel fadeoutlabel.com


HANNAH BRABON IS A WOMENSWEAR KNITWEAR DESIGNER. FOCUSED ON CREATING LUXURY SPORTSWEAR INSPIRED KNITWEAR THAT IS INNOVATIVE AND FORWARD THINKING, HANNAH AIMS TO EMPOWER WOMEN THROUGH THE CLOTHING THAT THEY WEAR. HANNAH’S ETHOS IS TO HAVE A LOWER IMPACT ON THE ENVIRONMENT BY PROMOTING THE IDEA OF SLOW FASHION, WHICH FORMS THE BASIS OF HER RESEARCH. HER AIM IS TO DESIGN AND MAKE HIGH QUALITY CLOTHING WITH A LONG LIFE THAT WOMEN WILL TREASURE

HANNAH BRABON 30 RUE DU VERTBOIS

@hannahbrabon hannahbrabon.com

FROM LONDON

FOR MANY YEARS TO COME.

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FROM LOS ANGELES

KNORTS 30 RUE DU VERTBOIS

KNORTS IS A PREMIUM NONBINARY DENIM KNITWEAR LINE HANDMADE WITH THE FINEST INDIGO-DYED YARN THAT FADES INTO A REFLECTION OF YOUR DAILY LIFE. IT IS A FRESH DENIM EXPERIENCE THAT MAINTAINS AN UNUSUAL KNITTED AESTHETIC ONLY FIT TO BE THE INDIVIDUALIST’S UNIFORM. EACH GARMENT OFFERS THE MOST INTIMATE PLEASURE OF UNRESTRICTED MOVEMENT WHILE ACCENTUATING THE MOST FLATTERING CURVES OF YOUR BODY.

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@_knorts knorts.com


26 RUE DU VERTBOIS

FROM PARIS

PROÊMES DE PARIS PROÊMES DE PARIS CHALLENGES OUR PERCEPTION OF SOCIETY, USING LITERATURE BOTH AS A PRISM AND A CATALYST. EACH COLLECTION, WHILE ROOTED IN TODAY’S CULTURES, HAS REFERENCES BORROWED FROM PHILOSOPHY, MODERN POETRY, OR THE EMOTION PROVOKED BY A SMS. ELABORATING THE TENSION BETWEEN SOPHISTICATION AND SIMPLICITY, THE LABEL EXPLORES THE LINKS EXISTING BETWEEN PRESENT AND PAST STREAMS OF CREATION. FOCUSING ON PRINTS AND BOLD CUTS, THE PIECES ARE CAREFULLY THOUGHT-OUT, PUTTING MEANING AND SENSE AT THE HEART OF THE COLLECTIONS. @proemesdeparis proemesdeparis.com

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noun, m., phonetic transcription of ‘savoir-faire’, French; 1. womenswear label by Swiss designer Eliane Heutschi who unconventionally converts faded savoir-faire into contemporary garments; based in Paris, France; 2. chapter n°2 cross stitch; Remember cross stitch? Intrigued by the pixelated charm of the cross stitch Eliane Heutschi strives to change how we see this craft. Certain techniques are used in certain contexts and for certain products. But why? Are different techniques not like different languages? A language does not restrict what we can say with it. The same is true for ancestral craftmanships/savoir-faire. Out of context they can be highly contemporary. Similar to the garments in n°1 bobbin lace, Eliane Heutschi has oversized the cross stitch, changed the materials and patterns, and revisited familiar lines such as the dinner jacket and the denim jacket. The result is a personal

FROM PARIS

interpretation of both the cross stitch and the iconic garments, creating a bold and contemporary collection.

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SAVOAR-FER 16 RUE DU VERTBOIS

@savoarfer savoarfer.com


16 RUE DU VERTBOIS

TIIA MARIA JAAKKOLA IS A FINNISH FASHION DESIGNER

FROM COPENHAGEN

TIIA MARIA JAAKKOLA

CURRENTLY LOCATED IN DENMARK.

THE GRADUATE COLLECTION “RUNNELLA” EXPLORES DIFFERENT WAYS OF CREATING NEW FABRIC OUT OF DENIM WASTE, IN AN EXPERIMENTAL WAY. IN HER DESIGNS, SHE OFTEN EXPERIMENTS WITH CONTRAST, A MIX OF TWO OPPOSITE UNEXPECTED ELEMENTS THAT ARE COMBINED INTO ONE STRONG CONCEPT. SHE LOVES USING DENIM IN HER DESIGNS AS IT IS REALLY UNISEX, STRONG AND DURABLE MATERIAL. @tiiamariajaakkola tiiamariajaakkola.com

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ATELIER TUFFERY

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BRANDS

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ATELIER RESERVÉ 26 RUE DU VERTBOIS “SOME SAY ITS SUSTAINABLE AND ORGANIC, WE SIMPLY SAY: ATELIER RESERVÉ GIVES AN AUTHENTIC TOUCH THAT NATURALLY OCCURS AS A RESULT OF DAY-TO-DAY WEAR AND TEAR.”

A NICHE MARKET BRAND THAT CREATES ONE-OF-A-KIND JACKETS*. THE DESIGNERS, VISUAL ARTIST ALLJAN MOEHAMAD & DESIGNER DEYRINIO FRAENK, CALLED ATELIER RESERVÉ, ARE FOCUSED ON BRINGING OLD FABRICS AND USED MATERIALS BACK TO LIFE. REDESIGNING AND REINVENTING A COMBINATION OF OLD AND NEW BLENDED IN A UNIQUE GARMENT WITH STRONG JAPANESE REFERENCES. *ONE-OF-A-KIND = EACH GARMENT HAS ITS OWN STORY WITH ITS OWN UNIQUE SHAPE.

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@reserveboys reserveboys.com


ATELIER TUFFERY 7 RUE DU VERTBOIS FOR THE PAST 125 YEARS, ATELIER TUFFERY, FRANCE’S OLDEST JEANS MANUFACTURER, HAS BEEN DESIGNING AND CREATING COLLECTIONS WITH AN EVER-PRESENT ATTENTION TO AUTHENTICITY, AND A COMMMITMENT TO ELEGANCE AND SIMPLICITY. ATELIER TUFFERY PERPETUATES THIS KNOW-HOW BY CONTINUING TO UPDATE AND MANUFACTURE THE HOUSE’S ICONIC STYLES, STILL FAMOUS TODAY.

ATELIER TUFFERY DESIGNS, CUTS, SEWS, ASSEMBLES AND LAUNDERS EACH OF ITS PIECES IN FRANCE. FOR EXAMPLE, THE TAILORED RANGE SEEKS DENIM PERFECTION, CREATING CLOTHING ITEMS USING THE MOST BEAUTIFUL PLAIN WOVENS, INCLUDING SILK, WOOL OR NATURALLY-DYED ARTISANAL SELVEDGE. @ateliertuffery ateliertuffery.com

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JEANOLOGIA X MARITHÉ+FRANÇOIS GIRBAUD 22 RUE DU VERTBOIS MARITHÉ+FRANÇOIS GIRBAUD IS A PIONEERING FRENCH BRAND IN THE DENIM INDUSTRY. DESIGNERS, MARITHÉ BACHELLERIE AND FRANÇOIS GIRBAUD HAVE ALWAYS PUT INNOVATION AT THE HEART OF CREATION. EACH GARMENT IS EXAGGERATED IN ITS DESIGN TO HIGHLIGHT ITS WORK, ITS TECHNOLOGY AND WHICH ATTITUDE TO ADOPT. THEY DEVELOPED A CASUAL STYLE BASED ON EXPERIMENTATION BY DRAWING ON WORK CLOTHING AND INTERPRETING STREETWEAR CODES. FORERUNNERS IN THE INDUSTRIALIZATION OF STONEWASH TECHNIQUES SINCE 1986, IN RECENT YEARS THESE «DESIGNER-RESEARCHERS» HAVE ELABORATED AN ETHICAL AND MORE ECOLOGICAL PROCESS, THE WATTWASH, WHICH MAKES IT POSSIBLE TO USE LASER TREATMENTS TO EMBELLISH OR AGE DENIM FABRIC. SINCE 2015 THE BRAND HAS BEEN BACK WITH A NEW DISTRIBUTION FORMULA RELYING ON AN OUT-OF-THE-BOX, STORE-FREE CONCEPT, ALLOWING MARITHÉ+FRANÇOIS GIRBAUD

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@jeanologia jeanologia.com

OFFER ANOTHER UNIQUE EXPERIENCE TO ITS CUSTOMERS.


JEANOLOGIA, THE SPANISH COMPANY, IS THE WORLD LEADER IN SUSTAINABLE AND EFFICIENT TECHNOLOGIES FOR THE GARMENT FINISHING INDUSTRY. THEY HAVE BEEN PROVIDING EQUIPMENT AND CONSULTING SERVICES TO CUSTOMERS LOCATED IN 60 COUNTRIES ON 5 CONTINENTS SINCE 1993. THEIR MISSION HAS BEEN TO IMPROVE THE GARMENT FINISHING INDUSTRY THROUGH TECHNOLOGY AND KNOWHOW. ITS LASER, OZONE AND E-FLOW SYSTEMS HAVE REVOLUTIONIZED THE TEXTILE INDUSTRY, OFFERING ENDLESS DESIGN AND FINISHING POSSIBILITIES TO GARMENTS, WHILE SAVING WATER, ENERGY AND CHEMICALS, AND ELIMINATING WASTE AND HARMFUL EMISSIONS.

MARITHÉ+FRANÇOIS GIRBAUD IS TEAMING UP WITH JEANOLOGIA DURING THE DENIM POP UP STREET EVENT TO SHOWCASE LASER TECHNOLOGY, WHICH COMBINES LIGHT AND OZONE TREATMENTS. WE ARE GIVING THE OPPORTUNITY TO ALL GUESTS AND PARTICIPANTS TO CUSTOMISE THEIR DENIM ITEMS AT THE EVENT THROUGH LASER ENGRAVING.

@girbaud_official girbaud.com

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JEAN JACQUES 24 RUE DU VERTBOIS

JEAN JACQUES IS AN EXCLUSIVE PARISIAN BRAND OF LINEN AND EMBROIDERED DENIM JACKETS: UNIQUE MODELS THAT CAN BE PERSONALIZED TO INFINITY.

THE JACKET IS DESIGNED AS AN ACCESSORY TO CONVEY AN EMOTION, A MOMENT OR A MESSAGE WITH STYLE AND PERSONALITY. AN INSEPARABLE, CUSTOM MADE ITEM.

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@jeanjacques_jacket


KILIWATCH 24 RUE DU VERTBOIS

KILIWATCH PARIS HAS SPENT THE LAST 20 YEARS PLANTING ITS ROOTS IN THE HEART OF PARIS. THE VINTAGE CONCEPT STORE HAS ALWAYS WORKED WITH THE CHARM OF THE PAST IN ADEQUACY WITH THE CONTEMPORARY FASHION. AS A REAL AVANGARDIST OF VINTAGE, KILIWATCH PARIS TEAMS ROAM THE WORLD TO EXTRACT THE BEST OF VINTAGE CLOTHING.

@kiliwatch.paris www.kiliwatch.paris

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“WE ARE AN AMSTERDAM-BASED DESIGN STUDIO RUN BY LEON BLOK. WE DO BESPOKE TAILORED DENIM AND ADVANCE THE ART OF PATTERN MAKING. WE ARE A PLACE OF INSPIRATION. WE ARE INTO MUSIC AND ARCHITECTURE. WE ARE FASCINATED BY LINES AND SHAPES. BY HIGH-QUALITY FABRICS AND DENIM. WE LISTEN TO YOU INSTEAD OF ADHERING TO TRENDS. WE ADVISE YOU TO MAKE THE BEST CHOICES.

AND THEN WE CREATE RAW AND AUTHENTIC ITEMS THAT PERFECTLY COMPLEMENT YOUR PERSONALITY…”

LEBL STUDIOS 22 RUE DU VERTBOIS

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@leblstudios leblstudios.com


DIY CUSTOMIZATION ATELIER AMELOT 16 RUE DU VERTBOIS ATELIER AMELOT IS A PARISIAN TEXTILE EDITOR THAT GROUPS TOGETHER SEVERAL ACTIVITIES: TEXTILE PRINTING, THE CREATION OF T-SHIRTS, SWEATSHIRTS AND BAGS, AND LIVE SPECIAL-EVENTS. EVERYONE CAN EXPRESS THEIR INNER CREATIVITY BY INSTANTLY PERSONALISING T-SHIRTS, SWEATSHIRTS OR BAGS RIGHT IN THE COMPANY’S SALES SPACE. A CORNER IS DEDICATED TO CUSTOMIZED DESIGN, GUIDED BY TOUCH SCREENS. PRINTING MACHINES AT THE POINT OF SALE ALLOW CUSTOMERS TO LEAVE WITH THEIR CREATIONS IN HAND. @atelieramelot faux-paris.co

JOHNNY GONZO - ART JACKETS 30 RUE DU VERTBOIS JOHNNY GONZO IS A PARIS-BASED DESIGNER, PAINTER, ILLUSTRATOR, GRAPHIC ARTIST, PHOTOGRAPHER, VIDEO MAKER AND MUSICIAN. TRULY VERSATILE, HIS WORK IS RELATED TO BOTH NEO-EXPRESSIONISM AND A DISTANCED, POST IGNORANT FORM OF OUTSIDER ART. WHILE HIS STYLE AND HIS MOTIFS BORROW FROM GRAFFITI, THEY ARE SET APART BY THEMES AT ONCE AUTOBIOGRAPHICAL, IRONIC AND SERIOUS, AND BY A RESOLUTELY PICTORIAL APPROACH. @adorablement.detestable 21 21


BLITZ

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CULTURE, ART & DESIGN

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BLITZ 15 RUE DU VERTBOIS

“OUR FIRST «BRICK AND MORTAR» SHOP WHERE YOU CAN COME AND SEE FOR YOURSELF ALL THE PRODUCTS WE HAVE THE HONOUR TO HAVE MADE BY OUR PARTNERS — BLEU DE CHAUFFE, EDWIN JEANS, HEIMAT, THOMAS V, SIMMONS BILT, HOON LEATHER, L’ANGUILLE, RM WILLIAMS... ALL THE BEST IN THEIR OWN FIELD — BUT ALSO A SELECTION OF SOME VINTAGE ITEMS, WHICH WE FOUND ALL OVER THE WORLD DURING OUR SEVERAL ROAD TRIPS.”

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@blitzmotorcycles blitz-motorcycles.com


BLU BLOCK | REVEALING CODES BLU BLOCK IS AN EXPERIMENT THAT IS GENERATED FROM THE UNION OF THE ARTISTIC RESEARCH OF FEDERICO FERRARINI AND THE INDUSTRIAL INNOVATION OF VI.BE.MAC. THROUGH THE SYMBOL OF A TREE WHICH FINDS LYMPH FROM THE WASTE MATERIALS OF THE DENIM SUPPLY CHAIN AND TRIES TO RETURN THEM TO A NEW LIFE WITH ITS FRUITS, THE ARTIST SEEKS TO OPEN A REFLECTION. HE EMPHASIZES THE FACT THAT EVERY SINGLE BLOCK OF THE CIRCULARITY IS JUST CODE TO REVEAL. IT’S AT THE SAME TIME THE KEY OF AN ANCIENT CODE THAT COULD HELP TO TRACE A DIFFERENT FUTURE.

3 DAYS LIVE PERFORMANCE

FEDERICO FERRARINI 58 RUE VOLTA

@federicoferrarini_art blublock.eu

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FLORIAN BONNIORD 11 RUE DU VERTBOIS

FLORIAN BONNIORD IS A PARISIAN PAINTER, GRAFFITI-ARTIST AND DESIGNER. HIS PAINTINGS ARE CREATED THROUGH EXPERIMENTATION. HE’S INFLUENCED BY CONTEMPORARY CULTURE AND CALLIGRAPHY, WORKING EQUALLY IN AN ATELIER AS IN THE STREET. DISCOVER FLORIAN BONNIORD STREET AND CONTEMPORARY PAINTINGS BASED ON ABSTRACTIONS AND PORTRAITS, USING VARIOUS TECHNIQUES FROM KNIFE PAINTING TO SPRAY PAINT.

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@florianbonniord florianbonniord.com


GALERIE GAM 30 RUE DU VERTBOIS “MY FATHER WAS AN ANTIQUARIAN. FROM AGE 14, I FOLLOWED HIM TO THE PUCES: EARLY FRIDAY MORNING, HE WOULD TAKE ME BARGAIN-HUNTING BEFORE DROPPING ME OFF AT SCHOOL. WHEN HE DIED IN 2000, I TOOK OVER HIS TWO GALLERIES AND OPENED THE GALERIE GAM AT THE BIRON MARKET, THEN THE GALERIE AVRIL IN SAINT-GERMAIN-DES-PRÉS IN 2005 WITH MY BUSINESS PARTNER NICOLAS PALATCHI. THERE, WE SHOW MASTERPIECES FROM THE 1960’S AND 1970’S BY JEAN PROUVÉ, CHARLOTTE PERRIAND, SERGE MOUILLE…” WWW.LEVILLAGEDESPUCES.PARIS

@ayanngoses galerieavril.com

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THE DENIM PV SHOW 14-15 NOV.

PARIS EVENT CENTER

SPRING SUMMER 19 FASHION TRENDS INTERNATIONAL DENIM MILLS WORKSHOPS & TALKS ENTERTAINMENT

FREE TAXI

SERVICE SPONSORED BY

FROM THE DENIM PV SHOW TO THE DENIM POP UP STREET For professionals only

@denimbypv denimpremierevision.com

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SPECIAL OPENING 14 NOV. 2017 14 RUE DU VERTBOIS, PARIS 3ème FROM 7PM TO MIDNIGHT


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