THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM By Alexandra van Houtte – TAGWALK
MAY 23 & 24, 2018 Parc floral de Paris
THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM
Alexandra Van Houtte is the young founder of TAGWALK, a leading B2B fashion search engine that specializes in runway referencing. This tool is aimed at internationally facilitating looks research from the runway shows in Paris, Milan, London and New York using keywords. TAGWALK references every single image from the womenswear and menswear collections across the four fashion capitals, as well as accessories, models and street style.
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Alexandra Van Houtte tag-walk.com
THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM
TAGWALK was at Denim Première Vision for an exclusive talk to give us the trends and must-have products for S/S19 thanks to data analysis. During Denim Première Vision, Alexandra Van Houtte detailed denim trends for the Spring Summer 19 season using the structure of denim collections over the last 9 seasons, analysing the use of denim by major brands and young designers and eventually speaking about the future of denim. “We have a good overview of what is happening in the industry,” said Van Houtte. With +25k registered users and a fast-growing audience (+749% since its launch), TAGWALK is mainly used by the BtoB sector, including creatives and media. TAGWALK's approach is based on focusing on major designers (well-known fashion brands with huge shows) and prescribers (young talents and emerging brands). A quick glimpse at SS18 and Resort top-ten most-seen looks shows us that major designers and prescribers are interpreting denim in different ways.
THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM
7 MAJOR DENIM TRENDS FOR SPRING SUMMER 19
THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM
7 MAJOR DENIM TRENDS FOR SPRING SUMMER 19
OVERSIZED DENIM
Oversize denim was a massive trend in FW17, influenced by strong silhouettes from Celine, Calvin Klein, Victoria Beckham and Vêtements. Van Houtte noted that it is now still oversize but differently executed: way more smaller and elegant.
Whereas prescribers use oversize with huge over-exaggerated in dimension and super street looks.
MAJOR BRANDS
PRESCRIBERS
THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM
7 MAJOR DENIM TRENDS FOR SPRING SUMMER 19
Y/PROJECT FW18
OVERSIZED DENIM
STELLA MCCARTNEY SS18
CHANEL RESORT 19
MARQUES’ ALMEIDA SS18
R13 FW18
THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM
7 MAJOR DENIM TRENDS FOR SPRING SUMMER 19
RAW DENIM MAJOR BRANDS
There is a big contrast between major designers using raw denim as utility wear and city uniforms but still relaxed, while prescribers such as Marine Serre are highlighting the feminine side of raw denim in sophisticated and elegant pieces.
PRESCRIBERS
THE TRENDS AND DATA EVOLUTION OF SPRING/SUMMER 19 DENIM
7 MAJOR DENIM TRENDS FOR SPRING SUMMER 19
ROBERTO CAVALLI RESORT 19
RAW DENIM
ACNE STUDIOS FW18
MARINE SERRE FW18
Y/PROJECT SS18
MATTHEW ADAMS DOLAN SS18
TO DISCOVER THE 5 OTHER DENIM TRENDS EMBELLISHED DENIM | BLUE DENIM | LIGHT BLUE DENIM DESTROYED DENIM | BLEACHED DENIM REQUEST THE COMPLETE VERSION BY EMAILING US AT: info@denimpremierevision.com