AUTUMN
EXPLORE THE OTHER CHAPTERS
→ IT ALL BEGINS WITH COLOR
→ AW 24-25 COLORS
→ AW 24-25: 5 KEY COLORS
→ HARMONY FOCUS
→ GRATACOS: COLOR CONVERSATION WITH ROSA PUJOL
→ JESSE ADLER : ALCHEMICAL MYCOLOGY, EXPLORING PIGMENTS FROM FUNGI
→ SUSTAINABLE COLOR IN LEATHER
→ OLIVENLEDER®: INNOVATORS IN VEGETABLE TANNING
Each season, Première Vision brings together buyers and suppliers from around the world. Thanks to its exceptional proximity to market players, Première Vision enjoys a privileged window onto the industry. Constantly informed by the manufacturers’ collections, the Première Vision fashion team steadily constructs a seasonal trend analysis based on its exhibitors’ products. These products are crucial indicators of market realities, conveying the very latest information in real time. But how is this exclusive information detailing the season’s key trends constructed?
At Première Vision, color lies at the heart of the creative process. Each season starts with the elaboration of a new color range consisting of some 20 exclusive shades, developed in consultation with industry experts and creatives keenly attuned to emerging trends and shifts in a 360° market: men’s and women’s ready-to-wear, childrenswear, accessories, shoes and leather goods.
The first step involves meetings held in various countries—Japan, France, Spain, Italy, Germany, Portugal and the UK—six months in advance of the Première Vision Paris show, or 18 to 24 m onths prior to fashion collections arriving in the stores. Each participant, drawing on emerging influences in the worlds of art, design, fashion and color, expresses their own intuitions as to key concepts to keep in mind, and presents their own chr omatic proposals.
Following these meetings, representatives from each region then present the earliest material and color ideas for their respective markets to the central working group. During this gathering of international experts, and through a wealth of discussions and exchanges, the future season takes shape, resulting in the Première Vision color range.
Thanks to the samples presented by the experts, and the overall color input, Première Vision’s in-house fashion team generates a summary, which is then fleshed out with more tangible directions relating to the materials themselves, from motifs to aspects, handles, behaviors and finishings.
Information meetings are then organized in several countries to share these concepts with exhibitors, well in advance of the show, so as to nurture their imagination and help orient their collections towards the season’s themes.
This unique service provides exhibitors specific product-development avenues, broken down for each activity sector: fabrics and yarns, patterns, sports, lingerie, leather and accessories, as well as the latest sector-specific sustainability directions.