digital printing
HP Indigo 20000: Opening a realm of possibilities HP Indigo 20000 Digital Press for labels and packaging opens new avenues for flexible packaging converters, by enabling them to efficiently and profitably cope with changing market demands for shorter runs, more varied SKUs, and customized campaigns.
PRESSIdeas talks with Yoav Lotan - Labels Business Manager, Asia Pacific & Japan, HP Indigo, who shares with our readers the latest HP Indigo technology and the vast application and business avenues it opens for its users.
We met Mr. Yoav Lotan - Labels Business Manager, Asia Pacific & Japan, HP Indigo, at the recent Label Expo South East Asia 2018 held at BITEC, Bangkok. The great Asian event featured about 200 exhibitors with direct representation or by their agents and representatives in the region. We had a chat with Mr. Yoav. They recently installed an HP Indigo 20000 Digital Press at Hutamaki-PPL at Mumbai in India. Yoav considers it a corner stone installation for the Digital Printing industry in the country. “The recent installation of the HP 20000 at Huhtamaki-PPL in India shall be a game changer for the industry in the entire region and especially for India and we note a different positive tone when to talk to brands in the South East Asian Region with this amazing step by HP,” says Yoav.
personalisation way back in Israel and Australia in 2011 and then proceeded to many countries across the globe including Europe in 2013 followed by the USA wherein it took mammoth proportions and now, you are seeing the same in the Indian Subcontinent too,” says Yoav in his typical style.
Yoav has a keen eye and you can well observe it when he speaks about the printing industry, its future and technologies shaping this industry.
The exercise in other countries has made Coke reap many benefits, like more brand visibility, loyalty and new customer addition etc. and so the experiment is being escalated into other markets as well.
HP Indigo personalisation project with Coca Cola “Indigo (HP) started working with Coca Cola for
Key Notes : > HP Indigo 20000 – featuring digital colour printing process that matches gravure quality. > Safe for primary food packaging, the press recently got installed at Hutamaki-PPL, Mumbai, India. > Yoav Lotan thinks it a game changer technology and installation for the entire region.
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May 2018
According to him, the Coca Cola personalisation project in itself is a milestone for the Digital Printing industry with the enormity of the population, multilinguality and the enormous proportions of the country itself. “We had to sit with Coca Cola people along with the supply chain executives in Delhi for two full days to look tactically into needs of the project and various other permutations and combinations to arrive at a sustainable road map,” he shares.
The India campaign, according to Yoav, in itself is a game changer in terms of sophistication because the
