IN FOCUS / FRANNA
NEW ROLE WITH AN EXPANDED VISION Mark Lock, sales director, Franna, recently took time to speak to Cranes and Lifting, sharing his reasons for joining the company and provided insights into Franna’s global product vision. FRANNA, A TEREX BRAND, recently appointed Mark Lock to the position of sales director. Lock joins the Franna team with an extensive background in sales, marketing, operations and general management within the industrial services and heavy equipment sector. “It’s a very exciting time for Franna and I am absolutely delighted to be joining the team,” explained Lock. “Since the early stages of my career I have had exposure to the fantastic Franna product and my strong affinity to the brand is what ultimately drew me to this role.” “As a proud Queenslander it really is great to be working with one of Australia’s most prestigious manufacturers. In my new role I will be responsible for domestic and international sales and I’d like to give our customers an insight to the key elements of our global product vision,” he said. SAFETY FIRST Since joining Franna Lock has been very impressed with the emphasis placed on safety, both in the workplace and out in the field. “Safety is paramount in the heavy equipment sector and as a subsidiary of Terex, we are committed to the ‘Zero Harm’ safety vision shared by the entire company. This helps us strive towards a safer working environment for our team 48 / CAL March 2020
Mark Lock, Franna’s new sales director.
members and also to create safer products for our valued customers,” he said. INNOVATION AND CONTINUOUS IMPROVEMENT Franna has a rich heritage of innovation that dates all the way back to the 70s when the legendary Dave Francis developed the first pick and carry crane from truck components. While the original concept remains much the
same, the Franna team have built on this success through engineering excellence and by incorporating new technologies into the design of the cranes – the recent AT 40 model is a prime example of this. In addition to new products and innovation, the Franna team endeavour to continuously improve existing product lines through safety enhancements, serviceability and ease of use. The AT 40 is the largest Franna built www.cranesandlifting.com.au
