IN FOCUS / PACE CRANES AND MASS HIRE
MASS HIRE’S CONCEPT TO COMPLETION WITH MAEDAS
Sam Maranzano has been in the crane and lifting industry for 10 years and started Mass Hire with one crane in 2016. He talks about his approach to the business and why he chooses to run Maeda telescopic crawler cranes in his fleet. Mass Hire works with customers from the concept of their projects right through to the completion.
48 / CAL May/June 2022
“I WAS THE VICTORIAN MANAGER FOR a crane hire business before deciding I wanted to give my own business a go,” said Maranzano on setting up Mass Hire a couple of years ago. “My strength has always been in the lifting sector. I wanted a business that could deliver an ‘all in one’ service and I could see there was an opportunity for this type of service in the Melbourne construction market. “The fundamental purpose of the business has been to work with customers from the concept of their projects right through to completion. From the inception of Mass Hire, our role has been to help customers plan and engineer their projects whilst implementing the highest standards of health and safety processes ensuring they have the right tool for the task at hand.” From the beginning, Mass Hire has set out to be involved with customers’ projects from the conceptual stage right through to delivering the end product, he explained. “We started the business with a Maeda 285,” said Maranzano. “I remember on the day I bought it, I sat back and had a reflective moment where I asked myself: ‘Now I’ve got the crane what do I do next?’ But, from day one, Mass Hire has focused on business philosophies including a strong work ethic, as well as developing and maintaining strong business relationships by providing customers with a service which is second to none. “We have stuck to these principles, and this has helped us develop the www.cranesandlifting.com.au
