IN FOCUS / DYNAMIC RIGGING
DYNAMIC APPROACH TO RIGGING Ten years ago, Ross Johnson and a group of investors saw a niche in the Victorian lifting and rigging equipment section. Today, Dynamic Rigging Hire is Melbourne’s leading name in lifting and rigging equipment rental. Cranes and Lifting explains.
Dynamic Rigging’s equipment is stored on pallets or in storage boxes which are stored in pallet racking.
“MY BROTHER APPROACHED ME WITH A couple of other connections representing a group of investors, and he said, ‘we’ve got this idea, but we don’t have anyone to run it,’” Ross Johnson said. “I was selling trucks at time and looking for a new challenge, and I could see this was going to be a good opportunity. I’d started businesses of my own before, from the ground up, and so the challenges weren’t new to me,” he said. The business opened in Geelong when the concept of renting rigging equipment was new to the industry. Today, there are a number of rigging houses servicing the industry in Victoria, but not many have followed the rental path says Johnson. “The business model and our approach to the industry hasn’t changed an awful lot over the 10 years. There are plenty of lifting gear shops providing sales and inspections in Victoria but there is still a relatively small number of players in the rental market,” he said. According to Johnson, Dynamic Rigging Hire will hire equipment for a 52 / CAL July 2020
day and for more than a year. “Generally speaking, customers will come into us with a lot of one off, unique jobs that won’t be repeated again and we have repeat customers that we deal with every week. People come to us and say we’ve got a big lift next week where we’re lifting a major structure and this is the gear that we need, they already know what they need, and we’ll fulfil the shopping list. There are other times when you get an enquiry where someone says I have to lift this, there’s going to be a crane on site how do you think we’re going to do it? We’ll come up with a few options as to what we have available and we’ll let them determine if this meets their needs or not,” he said. The Dynamic Rigging premises is located in the western suburbs of Melbourne in Sunshine West and operate out of a premises. The facility is approximately 800 sqm in size and all of the equipment is stored on pallets or in storage boxes which are stored in pallet racking. “There is a whole wall of equipment and gear stored in the racking. There is
also a workshop area where we inspect our equipment and conduct our own inhouse level of work. If somebody asks me today for some 85t shackles, 80t slings and a spreader bar to suit, I know it’s all in order, it’s all available. It’s all accessible and it’s easily identifiable in the factory,” Johnson said. “I do take pride in the presentation of our equipment. The maintenance of the equipment that we stock would often be overlooked, if it were owned by crane company, it would sit out in all weathers. But our equipment is kept under cover and out of the weather, clean and in as pristine condition as we can keep it and ready to go,” he said. For a crane hire business, the advantage of using Dynamic Rigging Hire is they are not carrying a lot of inventory that they might only use once in a blue moon says Johnson. “Crane companies know what we stock, and we can fit their requirements whenever the need is there. In that sense we are a bit like a Bunnings for the crane industry. “Instead of them having to hold www.cranesandlifting.com.au
