PROFILE Victoria Arduino
MYTH BECOMES REALITY VICTORIA ARDUINO HAS UNVEILED THE NEXT CHAPTER OF ITS MYTHOS LINE, FINESSING THE COFFEE GRINDER FROM SOMETHING ICONIC TO SOMETHING LEGENDARY.
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he Mythos grinder from Victoria Arduino has become a staple on coffee bars around the world since its launch in 2013, and is appreciated both for its iconic design, high quality standards, and waste reduction. Balancing great consistency with speed of service and sustainability, Marco Feliziani – Vice President of Victoria Arduino, parent company Simonelli Group – calls Mythos a revolution in coffee grinding, supporting baristas and roasters to enhance the quality of each coffee and to reach excellence in the cup. “In the coffee industry, details matter. Victoria Arduino never stopped being in touch with the baristas and people working with the grinder to reach a new level of control and precision,” Feliziani tells Global Coffee Report. Eight years after the introduction of the Mythos One, Victoria Arduino has unveiled the new Mythos, “with interesting improvement in terms of user experience, grinding control, and design”. “The new Mythos was born to reach a new level of grinding perfection in accordance with Victoria Arduino’s values, where design, sustainability, and performance are the key factors for excellence,” Feliziani says. “Like all the Victoria Arduino product range, Mythos pinpointed a goal: designing a product where workflow comfort meets aesthetical and functional qualities while continuing technological research and igniting innovative energy. The new series of grinder is simply known as Mythos, like its iconic line, and is not just one grinder but four different models. “They share the same platform, look, and software to create a family feeling across the line, but customers are able to make decisions about elements like burr size and technologies that will best suit their business and their coffee,” says Lauro Fioretti, Product Manager for Simonelli Group. The new black glass touchscreen control and display panel offers seamless navigation of the grinder and dose settings. Fioretti says The new Mythos series has improved user experience, grinding control, and design features. the software is so intuitive that the barista will
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likely not need an instruction manual to use it, itself guiding them through the main functions of the grinder. The Mythos signature Clima Pro and Gravitech technologies have been improved in terms of performance and control, with an interesting impact on grinder design. “To allow increased performance of the engine, we’ve installed bigger fans and moved the ventilation system to the back of the machine, which improves efficiency when cooling down the engine and stabilises temperature,” Fioretti explains. “This means more flexibility and versatility to set the temperature, from the touchscreen display to more attention to the design of the coffee shop: baristas can put two or more versions of the Mythos into one, with the same iconic design.” The user experience is one of main drivers of innovation. By improving Gravitech’s performance and precision, Victoria Arduino engineers used machine learning technology to develop an adaptive algorithm able to stop the motor at exactly the right time to achieve the precise coffee quantity the barista wants in the portafilter. “In this way, the barista can achieve their goals more efficiently and has enough time to focus on added value activities such as customer experience,” Fioretti says. This function even allows the Mythos to identify when a different coffee blend has been placed in the grinder and adjust itself automatically. Feliziani adds the algorithm even considers external factors like temperature, humidity, and grinder setting to continuously provide the best performance possible in terms of consistency, dosing, and speed. “Often, to increase the speed of equipment you must compromise on the quality and consistency,” he says. “Thanks to our team of engineers and their creative solution, we’ve
