PROFILE Hemro
Grinding for
GOLD
Mahlkönig’s X54 Allround Home Grinder is the brand’s first grinder designed for the domestic market.
MAHLKÖNIG’S NEWEST GRINDERS ARE CHANGING THE MARKET WITH ACCESSIBLE AND ADVANCED GRINDER TECHNOLOGY THAT IS SET TO EXPAND ITS PRESENCE IN AUSTRALIA AND SOUTH-EAST ASIA.
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hen Hemro Group, a strategic umbrella organisation of four grinder brands first banded together 15 years ago, they did so on the spirit of innovation. It was this principle, combined with nearly 100 years of experience, that has seen grinding manufacturer Mahlkönig’s continued success. This year, Mahlkönig – translating to “the king of grinders” – is rounding out its grinding expertise with the launch of the X54 Allround Home Grinder into the domestic market. Providing commercial grade quality in domestic equipment, the X54 can produce the optimal grind size for all common brewing methods, such as espresso, AeroPress, v60, Chemex, and French Press. According to Mahlkönig, the X54 has a very long lifetime, roughly 25,000 grind cycles, before any
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burr changes are needed. To maintain grinding quality, the X54 relies on its German made, flat burr technology that is a unique selling point of the Mahlkönig brand. “We only produce flat burrs over the more economical conical burrs because [flat burrs] allow greater accuracy of particle size which increases the quality of the coffee extraction,” says Ziya Boro, Hemro Group’s Chief Sales Officer. “We’ve also invested substantially into stateof-the-art robotics at our factories to ensure that our premium burrs fit perfectly into any individual set of parameters.” The geometrics of each individual burr are measured after production to promote quality and reliability. Additionally, all Mahlkönig assembly lines contain a coffee ground particle measuring machine to ensure each batch of grinders produces a specific particle size, adding another level of assurance in grinding consistency and accuracy. The X54 has 54-millimetre sized burrs, formed from alloy and undisclosed “special steel”. “Besides its burr quality, the X54 is defined by its ability to move the dial between preselected grind settings, offering greater control in grind size,” says Ross Quail, Hemro Group Sales Director South Asia. “Even with four pre-grind settings, that fit most brewing methods, it was important for us to give home baristas this freedom. For the first time, they have everything they need without compromise.” As another innovative feature, the area beneath the X54’s grind chute can be swapped between a portafilter support or stainless steel Mahlkönig cup to gather the coffee grounds, adding to the grinder’s flexibility. On top of this, the X54 is made of aluminium to absorb higher frequencies, reducing the overall noise emitted to below 70-weighted decibels. With features like these making the athome coffee grinding process as convenient as possible, Quail expects the domestic segment to continue growing. “Particularly in South Asia and Australia, we see rapidly maturing markets where coffee is as important at home as it is in the café,” he says. In addition to the launch of the X54 home grinder, Mahlkönig has also set new standards for professional grinders in recent years. The
