WASTE MANAGEMENT IN ACTION – RECYCLING
The perfect pick-up RECYCLESMART IS CREATING A TIGHT-KNIT COMMUNITY, KEEN TO SPREAD THE WORD ABOUT THE UBER FOR WASTE.
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RecycleSmart has created a tight-knit community engaged with the brand.
ecycleSmart’s innovative Power Pick-up service is solving one big problem – making sure that tricky-to-recycle items make it from households to the right recycling drop-off location. An online-system enables residents to book an on-demand collection right from their doorstep. But it’s not just the convenience that stands out – RecycleSmart has a unique relationship with the residents who use the service. Through recyclesmart.com and the RecycleSmart app, the users (Recycle Heroes in RecycleSmart language) are in direct contact with RecycleSmart and vice versa. This enables RecycleSmart to create a strong relationship and be a point of reference for all things related to recycling. Eugenie Alonzo, RecycleSmart Chief Marketing Officer, says RecycleSmart has created a tightknit community, very engaged with the brand. In the past month RecycleSmart’s social media presence on Instagram and Facebook is capturing increasing engagement, +200 per cent. Tik Tok is set to ramp up and more than 350 Google Reviews collected over time have a 4.9 out of 5-star average rating. “Creating this engagement enables RecycleSmart to encourage more people to recycle more, more often,” Eugenie says. “Indeed, the latest numbers show that only four per cent of subscribed residents drop out
www.wastemanagementreview.com.au / WMR / 47
