Prime Insights

MR. ADITYA SAWANT CEO | AQUILA I

SPOTLIGHT

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

SERVICES

GENOTOXICITY ACUTE TOXICITY ECOTOXICITY

• Ames Test

• Micronucleus Test

• Cell Gene Mutation Test

• Ch. Aberration Test

• Oral Toxicity

• Eye Irritation

• Dermal Toxicity

• Dermal Irritation

• Skin Sensitization

• Inhalation Toxicity

• Fish Toxicity

• Bird Toxicity

• Honeybee Toxicity

• Earthworm Toxicity

• Alga Growth Inhibition

• Daphnia Immobilisation

PHYSCHEM STUDIES

• Viscosity

• Surface Tension

• 5 Batch analysis

• Stability

• Solubility

• Foam Persistence

Editor’s Note

THIS IS JUST THE BEGINNING OF INDIA’S BRIGHT ENTREPRENEURIAL FUTURE

There is no denial in the fact that India is an emerging player in the global entrepreneurial playground. Talent is coming from every little corner of the country and showcasing to the world, the flying colors of perseverance and groundwork. When we see Indian entrepreneurs doing exceptionally well in every possible industry and rubbing shoulders with international players, we feel nothing but proud and proud, over and over again! Being a platform that functions because of the essence of corporate leadership, the entire team feels blessed enough to witness the entrepreneurial zeal of leaders and their brands not only from India but from all around the world!

Every edition curated by our team has some motive attached to it. Sometimes it is to motivate our readership panel, sometimes it is for handholding brands to narrate their stories to the masses, and sometimes it is to give a space for learning industry knowledge. Whatever the reason is, our team strains their nerves to bring content that adds optimistic values. Setting the tone for today we have brought a brand new addition to our monthly publications.

This time we have featured the story of Fluid Controls Private Limited on the cover page of this edition. Under the mentorship and industry experience of Dr. Tansen Chaudhari, the brand has succeeded in proving its mettle in crafting high-quality engineering products required by other industries. A flag-bearer of the “Make In India” agenda, the company is bringing instrumentation

solutions for various applications. Recently, the brand also introduced a gilt-edge niche of testing, on-site installation services, and pre-fabricated assemblies. Making them stand out from the competition is the assurance of precision connections that are designed on specific application requirements to meet international standards.

Integrity, Innovation, and Reliability are Fluid Controls’ fundamentals and are instilled in its workforce. Research and Development initiatives, manufacturing facilities, and dedicated testing labs here are one-of-its-kind. Fluid Controls has built a comprehensive expertise for manufacturing by identifying the accurate materials required for their services. Well, there is a lot more to read and explore inside, so I guess we have to mark a full stop here!

Resting my words on a note of gratitude, I on the behalf of the entire team of Prime Insights Magazine, would like to extend a heartfelt thankfulness for all the support coming our way from our readership panel. Every time we get to interact with our audience, we can’t miss the chance to express our gratitude. Keep us in the feedback loop on how we are doing. Tell us what else we need to incorporate for making our content more relatable and approachable. Till then, keep sharing your love with others and make the world a kinder place to live in!

Credit Page

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Prakriti Gupta Editor

CONTENT S

FLUID CONTROLS PVT. LTD.

SYMBOLIZING THE PHENOMENAL VISION OF EMPOWERING INDUSTRIES WITH IMPACTFUL INSTRUMENTATION

RUBYSTONE HOSPITALITY: Leading the Path of India’s Hospitality Industry with Flying Colors

RAHUL MISHRA: A Leader Committed To Break New Grounds In Branding, Marketing, And Consultancy

MRS. HELEN WILDE: An Industry-Maven Duo Securing The Retail Business With Technology

AQUILA I : The Hotspot Of Spectacular Cyber Security Services

LIBRARI APP: Redefining The Education Space Through AvantGarde Edutech

HMMBiz Web Solutions: A Path Maker Surpassing Perfectionism with Dynamic Web Designing and Web Development

FLUID CONTROLS PVT. LTD.

Symbolizing the Phenomenal Vision of Empowering Industries with Impactful Instrumentation Services

Our team is always on the hunt for some enticing stories of business leaders who have proved their mettle in redefining formulaic perceptions. This time our search stopped at the brand story of Fluid Controlsa brand dedicated to designing and engineering versatile instrumentation products. As amazing as the brand’s service portfolio is, our readers will find Dr. Tansen Chaudhari’s entrepreneurial saga immensely inspiring. Being the CEO, he has handheld the organization in its success journey. We seized the opportunity of sharing some words with the luminary and his credible vision left us in awe. Join us as we feature Dr. Tansen’s brand under the sparkling segment of “Innovative Company of the Year 2023” on our platform!

DR. TANSEN CHAUDHARI

CHIEF OPERATING OFFICER FLUID CONTROLS PVT. LTD.

Prime Insights: Please give us a brief introduction about your company.

Dr. Tansen: Fluid Controls Private Limited was established in 1974 by Dr. Y.E. Moochhala, a Ph.D. from Northwestern University, the USA with a vision to deliver high-quality & high-performance products which delight customers. With over 45 years of experience in engineering connections, Fluid Controls offers customers across industries, end-to-end “Make in India” solutions for various applications – from design & engineering services to supply of high-performance products.

Fluid Controls offers a complete range of instrumentation products – connectors and adaptors for tubes and hoses, valves, manifolds, DIN pipe clamps, and SAE flanges. We also offer close coupled / prefabricated instrument hookups, high-pressure needle valves, gas valves for turbine applications, block and bleed valves, and O2 clean fittings for pharma and biotech applications. Our products ensure precision connections that are designed based on specific application requirements and perform to international standards.

Fluid Controls has recently introduced a range of services – including design & engineering services, testing services, on-site installation services, and pre-fabricated assemblies. The brand is a premier supplier to onshore and off-shore oil & gas installations, process and power plants, the defense industry, critical applications for nuclear plants, and brake piping applications for rail and metro. We are approved by all major Indian OEMs such as ONGC, IOCL, BPCL, HPCL, NTPC, BHEL, NPCIL, and railway OEMs. Our international customers are located in North America, Europe, the Middle East, and South East Asia.

Prime Insights: What inspired you to join Fluid Controls?

Dr. Tansen: From its inception in 1974, Fluid Controls has engaged in original R&D and also has an ethos of developing products that are indigenous replacements for imported products. Our founder, Dr. Y E Moochhala, left his career in the USA and laid the foundation of Fluid Controls because he was a strong believer in a self-reliant India. His idea was to develop high-quality, highperformance products to suit local climatic and performance expectations. This ethos resonated with me as my background is in original research. After joining Fluid Controls in the year 2011, we have developed more than 25+ new products. Product design and development with performance testing is in line with the Fluid Controls vision statement since inception.

Prime Insights: What were the initial challenges faced by you in this business?

Dr. Tansen: In the initial year or two, developing new products with existing people and other allied resources like software, testing machines, etc. was one of the challenges. As the turn-around in products and business happened, we were able to focus on building capabilities - the right people along with robust processes. So, in essence, Fluid Controls went through the People-Process-Product cycle to achieve growth. And we did this with passion. We also faced some issues with customer acceptance as we offer a local product whereas many companies prefer to purchase imported legacy brands.

Prime Insights: How is your brand-defining “trust” in the market? What stands behind its uniqueness?

Dr. Tansen: Fluid Controls products and services are equated with high performance and high standards of service. Customers know that our products are “Fit and Forget”. Fluid Controls is also known for its transparency in all processes. Our core values are Integrity, Innovation, and Reliability (I2R), and we apply these values not only to our products but also to our people.

Prime Insights: What are the offerings (services/solutions)?

Dr. Tansen: With over 45 years of experience in engineering connections, Fluid Controls offers customers across industries end-to-end “Make in India” solutions for various applications – from design & engineering services to the supply of high-performance products. We offer customers a complete range of instrumentation products – connectors and adaptors for tubes and hoses, valves, manifolds, DIN pipe clamps, and SAE flanges. We also offer prefabricated instrument hook-ups, high-pressure needle valves, gas valves for turbine applications, block and bleed valves, and O2 clean fittings for pharma and biotech applications. Our products ensure precision connections that are designed based on specific application requirements and perform to international standards.

Fluid Controls is a premier supplier to onshore and off-shore oil & gas installations, process and power plants, the defense industry, critical applications for nuclear plants, and brake piping applications for rail and metro. We are approved by all major Indian OEMs such as ONGC, IOCL, BPCL, HPCL, NTPC, BHEL, NPCIL, and railway OEMs. Our international customers have been located in North America, Europe, the Middle East, and South East Asia.

Prime Insights: How are Research and Development important for your services?

Dr. Tansen: Since its inception in 1974, Fluid Controls has engaged in original R&D and also has an ethos of developing products that are indigenous replacements for imported products. Our state-of-the-art manufacturing facility, our R&D, and our test laboratories have ensured we exceed customer expectations. Fluid Controls is approved as an “In-House R&D unit” by the Department of Scientific & Industrial Research (DSIR), Government of India. Our state-of-theart R&D Center is located at Chakan, Pune. We offer design services and conversion engineering, including 3D modeling, FEA, and prototyping via SolidWORKS and Ansys. Our engineers work closely with customers to understand their requirements.

Our Testing Facility:

The Fluid Controls R&D Center has in-house NABL Certified (ISO17025) Performance Testing and Metrology Laboratories for all pressure, vibration, and reliability tests. We also conduct in-house Spectro, PMI, and UT testing. Our laboratory was used by the defense department to conduct pressure and burst tests for HARD Bombshells. We are certified for AS9100 and NADCAP (Fluid Distribution Systems in Aerospace applications) and, at our laboratory which has advanced NABL certification (ISO/IEC/17025 2017), we offer a range of testing services for aerospace components.

Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands or are they still for the most part doubtful?

Dr. Tansen: I believe that most of our customers want demonstrated performance, which is the basis on which they start to trust us. Because integrity is a key value for us, customers do trust us - but building trust is a process and we have to work with them to demonstrate our capabilities. I think that our transparency with employees and with customers has helped make Fluid Controls a brand trusted by all. And with digitization, any customer can monitor and see in-situ conditions. Building a brand is a two-way process – and Fluid Controls has walked the talk!

Prime Insights: How well are the clients connected with your brand?

Dr. Tansen: Our connections with customers start with the delivery of superior products and services. The connection is then enhanced by customer outreach programs, which include the simplest season greeting messages, active social media engagement, and special initiatives. Each of our employees is a brand ambassador for Fluid Controls and conducts themselves accordingly. Also, having a global customer

TEST LAB ACCREDITED NABL

base, we are 24X7 connected with the customers. In many instances, our customers recommend our brand to other prospective customers.

Prime Insights: How did you make your mark in the industry and the heart of the customers?

Dr. Tansen: Integrity, Innovation, and Reliability (I2R) are the core values of Fluid Controls. These values are instilled in our people, and hence in our products. The team at Fluid Controls has challenged themselves with every product they develop and offer. Our unique model of operations along with Research & Development has kept us ahead of the competition. Our state-ofart manufacturing facility and Test Lab have helped us exceed customer expectations. The vision of our founder, Dr. Y E Moochhala, and present team leaders have played a key role in keeping us ahead in our segment and making a mark in the customers’ hearts!

IN-HOUSE PERFORMANCE TESTING & METROLOGY LABORATORIES

HIGH PRESSURE, VIBRATION & RELIABILITY TESTING

Prime Insights: What achievements does the company boast of?

Dr. Tansen: We have managed to establish a qualified, highcaliber team at the core of the company, and a recognized brand within and outside India, through coordinated marketing, branding, and customer outreach activities. The sole credit for these achievements goes to the cohesive team efforts made in the direction to symbolize the company’s vision and mission on a broader canvas.

• Fluid Controls is the recipient of the “CII Industrial Innovation Award” for Medium-Scale Manufacturing Organizations 2019.

• Our brand has been recognized as one of the “Top 50 Innovative Companies of the Year 2022”.

• “Performance Excellence Award 2022” by the Indian Institute of Industrial Engineering

• The award for “Most Innovative Product” at BW Emerging Enterprises Awards 2022.

• NABL Certification (ISO/IEC 17025:2017) for in-house Performance Testing and Metrology Laboratories for all pressure, vibration, and reliability tests.

• System Certification for International Railway Industry Standard (IRIS) for Rail Application (ISO/TS 22163:2017) for Rail & Metro Business.

• The brand has also been recognized by the Department of Scientific and Industrial Research as an “In-house R&D Unit”.

• The company has registered two global patents including the USA along with many reputed journal publications and two Indian patents as well.

• The brand functions with a colossal facility spread over 2.5 acres with an in-house laboratory. With our dedicated endeavors, the company has witnessed continuous revenue and financial growth over these years.

Prime Insights: Have you measured how much trust consumers have in your brand?

Dr. Tansen: Informally, we have tried evaluating the trust factor by using the Net Promoter Score methodology. Many of our customers recommend our brand to others. This has resulted in our growth and implies a positive Net Promoter Score.

Prime Insights: What is the brand’s future prospectus?

Dr. Tansen: Over the years, Fluid Controls has built comprehensive expertise for manufacturing, by identifying the right materials and ensuring “fit and forget” assembly. Our plans rest on three pillars.

• Firstly, continue to develop new products and services.

• Secondly, germinate our strength in the rail and metro business, tap into the brake piping business for emerging high-speed train operations, and global supplies to Europe, North America, and SE Asia.

• Thirdly, build our global business, especially in the Middle East and Saudi Arabia.

Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your initiatives/offerings/ services?

Dr. Tansen: Customer recommendations are of course a very powerful tool that has benefited Fluid Controls. Unlike most of our competition, we have a very active marketing program. This program is a mix of various activities such as conferences, participation in local and global trade shows and exhibitions, corporate gifting, and continuous engagement via social media, mailers, and advertisements in trade magazines and digital platforms. We also engage in industry outreach like publishing many national/international articles and sponsoring projects for Engineers and B-school Graduates. I am on the Advisory Board of many Engineering Colleges and B-Schools. This facilitates our industry-institution interactions. We also promote our employees to pursue higher studies at all levels.

Prime Insights: : How has been your journey as the Chief Executive Officer of Fluid Controls?

Dr. Tansen: I joined Fluid Controls as an employee in the year 2011, and now I am a shareholder in the company as well. This clearly shows the professionalism and trust of the Board of Directors of the company. Along with our Winning Team, we have grown Fluid Controls 10 times in the last 11 years! Having learned many lessons Globally in General Electric (GE), my role at Fluid Controls helped me implement my business acumen. Indeed, this journey of mine clearly shows that with commitment, one can make a drop into an ocean!

Prime Insights: What do you hope to accomplish within the next year from a personal as well as professional point of view?

Dr. Tansen: I believe “low aim is a crime” for professional growth. I would like to expand the Fluid Controls footprint globally. Currently, we have a manufacturing tie-up in the Kingdom of Saudi Arabia, and I would like to have one or two more such tie-ups geographically. I would also like to tie up with one or two global universities and fund a research project for Fluid Controls.

Prime Insights: What is your one piece of advice for young and budding entrepreneurs?

Dr. Tansen: What gets measured is done! So be focused. Keep faith in yourself. Hard work is the only key to success. Do not opt for shortcuts. Effort and luck have to be together to be successful - we do not control luck, so we must control our efforts! Spirituality helps us to bind to the floor. Stay connected to everyone, networking is the key. Neither under-estimate nor overestimate yourself! Integrity is everything!

LIBRARI APP:

Redefining The Education Space Through Avant-Garde Edutech

An Inspiring Beginning: How the Birth of Librari was conspired

The best ideas are never a result of accident. While to an extent this might hold truth, later on it’s a blend of ingenuity & computational thinking that gives birth to a true masterpiece.

This is all the more true with regards to technology –which is beyond a doubt the most life-changing aspect of man’s modernized existence . Even more striking are the geniuses behind the aforesaid masterpieces. They not only inspire younger entrepreneurs – but also in the process spark a whole new thought revolution.

The inception of Librari – a novel app that’s taking the Edutech space by storm – is exactly a testament to this. An entrepreneur’s wholehearted vision for touching the lives of young kids.

With the technology for avant-garde thought, Librari has extended its micro learning platform to thousands of students ever since its conception during the pandemic. There’s a strong “why” behind Librari’s ideation that the co-founder & CEO, Mr. Rengarajan M, himself would like to elaborate.

Rengarajan On His Brand Purpose: What Led To It?

The inspiration of Librari came to me from my sons. The pandemic gave me an opportunity to spend time with them and understand their learning styles and patterns. I found some unique ways of learning/ understanding the concepts. I extended my research to a larger network and found similar learning styles and patterns.

To fill the ever-conspicuous gap in the current market, Librari was started to help with what current students are facing.

Mr. Rengarajan M

Co-founder & CEO

Librari – the study buddy app for every student provides the students with a quick micro learning platform. Over the past few months, we have been making the platform itself, its content, and working on a marketing plan. As

a result, we now have our APP on the Playstore with academic concept videos from Class 1 to 12 based on NCERT syllabus.

It is not money that drives us, but the unequivocal hunger to master trends and help hundreds of millions of students become better.

Prime Insights: Is there a Specific Reason Students Gravitate Towards a Platform Like Librari?

Mr. Rengarajan: It would be an understatement to say that mobile learning is right now an all-pervasive trend. Not only does it make learning flexible and accessible, but it also makes it available Just-In-Time. Microlearning courses go hand in hand with this approach. So, you get to deliver bites of content, which can be quickly accessed by the students For example, you can empower students to learn a academic concept easily. Or rather, you may want to help them improve their extra-curricular, like dance, music, yoga, etc.

Above all, such bite-sized mobile Learning videos will bring higher engagement while they’ll also increase completion rates as well.

Quite frankly, the possibilities are endless - thanks to the avant-gardism of such tech.

Prime Insights: What does the Membership of the App look like?

Mr. Rengarajan: We operate on a subscription model both B2C and B2B2C.

We are also providing Librari as a revision tool to K12 schools. At present, we have 25 schools currently using Librari APP for their students learning. Currently we have 80K installs on Android with 5k Paid users. In the long run, we are on a mission of making learning affordable for Gen Z students and target Tier 1,2 & 3 cities across India. We also are distinguished for our remarkably affordable subscription price of only INR 99/month (for the B2C model).

Prime Insights: What Are Your Thoughts on the Anxiety Experienced By Kids Nowadays? As you Seem to Place a Special Focus on the Same Through the App

Mr. Rengarajan: It’s an unequivocal fact that kids nowadays are at a greater likelihood of experiencing anxiety & restlessness. Mostly due to the sedentary lifestyle they experience. That being said, I believe it’s our responsibility to help in the aforesaid matter through whatever technological means possible.

Librari harnesses a Distraction-Free Micro-Learning Platform focused on both academics as well as extracurricular activities. There’s all in all a harmonious and complimentary blend of both to facilitate the maximal mental wellbeing of students.

The salient features of the app include:

• Byte-sized animation videos & practice tests: Animated Videos for CBSE and ICSE Class 1– 12.

• Fun Questions & Quizzes: Various engaging quizzes on various topics.

• Redeemable Librari Coins: Collected Librari Coins can be redeemed in the app’s Bazaar for an extensive list of products for students.

Prime Insights: Any milestones that the company is proud of?

Mr. Rengarajan: In a relatively short period of time, Librari has created a powerful altar for its services through its immense market impact:

Thus far, these are the metrics garnered by the app in the online space:

1. 138 5-Star Ratings

2. Overall 4.8/5 Star Ratings

3. 80000+ Downloads

4. Tens of thousands of satisfied & long-term associated students as well as parents.

These metrics are seeing an incessant rise day after day. In some course of time, they’re likely to achieve a more defined presence across multiple online avenues.

Prime Insights: With the schools reopening, there’s quite conspicuously a decline in the use of Edutech apps. In this context, do you see a dismal trend for apps like Librari?

Mr. Rengarajan: We are a unlimited fun & learning app for Gen Z students with academic concept videos curated by experts. So we don’t compete with their school learning or other learning modes rather we compliment their learning process. In this scenario, we simply give them a spur and aren’t a learning substitute. We help them maximize their academic performance through the utmost holistic use of their cognitive faculties. Mental, emotional, visual as well as auditory senses.

Prime Insights: What Is The Greater Vision You Have For Your Brand?

Mr. Rengarajan: Overall – in the greater avenues of our business proliferation, we wish to be the next big thing in online education. Our hallmark being short, engaging videos that one can watch anytime & anywhere. This format will likely take a fair portion of the educational market, forming an entirely new niche in the Edutech space. It’s very likely that Librari will become a market leader in that segment – with an impact that’s nationally and also internationally palpable.

THE 10 GREATEST BUSINESS LEADERS OF ALL TIME

No other narrative in all of the existence compares to the allure of world history. Consider following in the footsteps of these legendary figures if you want to be a successful businessperson in the future. Each of these people has significantly impacted the world in their own unique way.

The man who was instrumental in developing the Model T was the first to introduce engines and a more effective method of working around his Model T production line. This production method resulted in a reduction in the cost of materials and the end product, which altered the accessibility of automobiles in the United States and the world around him, proving that altering the history course may be profitable.

He did not develop the wheel per se. Still, he did reinvent it, that is, the computer, to make it more approachable and interesting for people all over the world. The name Steve Jobs is familiar to millions of people, and the technology he developed impacts millions more. Steve Jobs is the iconic face of Apple Inc.

No one better exhibits this principle than Madam CJ Walker; the most intelligent company leaders locate an unserved segment of the market and then serve that segment. In the latter half of the nineteenth century and the early part of the twentieth century, Walker produced hair care items tailored to meet African-American women’s requirements, a group that mainstream American cosmetics enterprises frequently ignored. Her company flourished and she became among the most successful businesswomen in the annals of American economic history almost immediately.

To be the first American billionaire, one must have significant business expertise. John D. Rockefeller corralled and directed the oil economy of America in the nineteenth century, resulting in travel and transit becoming more affordable for Americans than ever. The laws of the United States, as well as public opinion on monopolies, were influenced by Standard Oil.

1. Henry Ford

2. Steve Jobs

3. Madam CJ Walker

4. John D. Rockefeller

There was no magic or luck involved in P.T. Barnum’s success. This performer and founder of the Barnum & Bailey Circus grabbed the curiosity of American audiences by presenting them with unusual and fascinating spectacles. Because of his unrivaled skill in using sensational language to promote his company, he became known as the “Shakespeare of Advertising.”

Estée Lauder is a name recognized throughout the United States of America today. When she was a young girl, she showed a keen interest in the chemistry supplies that belonged to her uncle. She began selling his items at a young age, demonstrating an early and obvious aptitude for business. She did so anywhere and whenever she could. She was responsible for developing her products, brand, and permanent place in the American beauty industry.

Those unable to self-motivation have no choice but to accept a life of mediocrity, regardless of how great their other qualities may be. Many historians point to Andrew Carnegie as the revolutionary force that brought the industrial revolution to the United States. Through the employment of middle managers and several other professionals, this renowned steel baron’s efforts contributed to the growth of the middle class in the country. There aren’t many people who would argue against the fact that he’s one of the most powerful leaders in this country.

King Croesus, an Asian ruler who ruled in the sixth century B.C., is credited with creating the first coin currency in the world. However, he was not a businessman in the typical sense. His presence here will increase cash flow. Therefore, having him here makes “cents.”

Walt Disney established the internationally adored brand that has won the hearts of millions of people worldwide by combining the talents of an animator, a corporate entrepreneur, and a creative individual. His efforts demonstrate that having heart and imagination is valuable in business. Not only did he use his storytelling to entertain, but he also used it to earn people’s faith in his business.

Knowing when to capitalize on previous victories and investments in new victories is an important part of being a successful leader in business. In 1924, Sakichi Toyoda came up with the idea for an error-detecting loom. He eventually sold the patent for that loom for close to $150,000. After that, he used that money to assist his son in the beginning stages of his start-up company, a little automobile enterprise known as Toyota. The talent that Toyoda had for automating machine items would go on to transform a wide variety of sectors.

5. P.T. Barnum

6. Estée Lauder

7. Andrew Carnegie

8. King Croesus

9. Walt Disney

10. Sakichi Toyoda

RAHUL MISHRA:

A LEADER COMMITTED TO BREAK NEW GROUNDS IN BRANDING, MARKETING, AND CONSULTANCY

consultancy services, a leader with his brand has come forward to take the lead. Introducing before our readership panel is the brand story of Thinkovative a full fledge marketing firm headquartered in Noida. Thinkovative is a futuresecure platform that stands on the beliefs of

• Performance Based Marketing

• Data-Oriented Approach

• Innovation in creation

• Ideas that Engage With Masses

• Bringing Trends to the Limelight

Our Prime Insights team recently had the privilege of interviewing Rahul Mishra- Founder & Director at Thinkovative. Rahul has more than a decade of expertise in Digital Marketing Advertising & Creative Marketing. Born out of his quick-witted leadership, Thinkovative is now gearing up for the upcoming milestones and establishing further benchmarks in its industry. We are delighted to feature his story in the segment “Leader behind an Admirable Company 2023”. Moreover, we are also enthralled to see our readers get inspired by Rahul’s entrepreneurial saga and witness the way he proved his mettle.

Company’s Profile

Moving with technology and data comes with those perks which were once beyond our vivid imagination! Digital Innovations have triggered all important things like objective decisionmaking, a robust hold amidst turbulent market trends, and an additional edge over others. Every industry is evolving and companies are leaning towards data and technology-driven branding models. To fulfill these brewing needs of data & tech-driven astute branding, marketing, and

Thinkovative is a comprehensive platform that offers exemplary marketing experiences to its clients. This includes Digital and Creative services. The company serves clients hailing from various domains like education, manufacturing, real estate and hospitality. The company is now in the game of fame for assisting businesses in redefining their marketing and advertising practices in the new normal.

Shining Apart with Exemplary USPs

The team intricately understands that the whole buzz in the marketing industry is all about an innovative edge. Whether it is about launching a new brand, stamping a certain brand perception,

RAHUL MISHRA FOUNDER & DIRECTOR

or driving impressive sales numbers, a branding model should touch all the needs of the client at a go. That’s exactly what is done at Thinkovative!

• Media and Communication strategies are equivocally crucial for defining the position of a brand in the market and establishing a oneto-one connection with the target audience. Thinkovative has all the solutions to evaluate a brand’s perception in the eyes of a consumer with accuracy. The team at Thinkovative believes in calling for success via a data-driven approach as mentioned in the beginning.

• When a brand tells story, the intent is to build a bridge through which customers can relate their needs to the services being offered. Hence expertise in the inventive narration of stories for a brand through website, social media platforms, blogs, and whatnot, becomes an indispensable requirement. This forms the base for Thinkovative’s USP of content services. Intriguing content creation and providing the best of words have taken them one step ahead of the existing competition.

• In times when an overwhelming push to the current marketing efforts is required, Thinkovative steals the show by bringing about modernistic and possible innovative ideas for top-notch output for their clients. This comes under their consultancy services and various analytical tools for social, search, and paid media are implemented for the output.

Adapting with Times

Being in the creative advertising field, one has to stay updated with the changing market trends and nurture strategies under these trends. For keeping a full-fledged track of all the brewing market trends, Thinkovative has an in-house team of professionals to keep a track of the aforementioned.

Rahul believes that an individual has to sacrifice a lot of things while starting an entrepreneurial journey. Time is one important aspect in which one has to invest heftily. The immense support of near and dear ones during these times makes an entrepreneur more resilient. “I thank my family for being so supportive during these times”, he quoted.

Work Culture

Giving a sneak peek of the work culture, Rahul addressed that Thinkovative hosts a relaxed and calm work culture. The team is equally focused on their goals for each day. Ideas are exchanged with freedom and feedback is incorporated with agility. The company

enjoys a minimal attrition rate and every employee finishes their day with a smile of contentment.

Eyeing on Next Breakthroughs

Expanding its reach to diverse geographical areas is the company’s prime focus. The COVID-19 pandemic caused many setbacks to the world economy. However, the company has implemented its own set of antics to reduce the impact and process stronger growth in the future.

As a company, the team has taken several initiatives in the past for plantation and greenery to traverse a message of a sustainable future ahead. They are looking forward to sincerely joining hands in making the dream of sustainability come true.

Parting Words by the Luminary

“If there is dedication in your efforts and patience in mind, then everything will pay off in the end. Stay focused on your track of hard work and be consistent in all spheres”, says Rahul.

At Work - Rahul with Simran (Creative Team)

Challenges Faced by Women Entrepreneurs and Some of the Most Successful Women to Follow

Women entrepreneurs are those who establish a company, acquire the necessary resources, assume risks, overcome obstacles, hire people, and autonomously run the firm. Women Entrepreneurship refers to the act of company ownership and business formation that elevates women’s standing in society economically. In general, women are not expected to hold leadership roles; they are required to obey commands. It’s not because they are incapable of doing it; our culture does not accept women in leadership positions.

Although this situation has altered significantly, we still have a long way to go. The significance of female entrepreneurship to economic growth is well acknowledged. Numerous studies illustrate the favourable effect of entrepreneurs on economic development and growth. Still, women entrepreneurs remain in the minority and must overcome several challenges.

Obstacles encountered by female entrepreneurs.

1. Limited Finances

Obtaining shareholders is the most significant or vital aspect of launching a company. Still, not everyone has the good fortune

to do so. Funding is comparable to lubricant and gasoline in new companies. It facilitates the design, manufacture, and marketing of an item and maintains the efficacy of administrative activities. Women-owned enterprises are among the most lacking in financial assistance. Many banks favour funding male-owned firms over female entrepreneurs.

2. Balancing Responsibilities

Entrepreneurship requires patience and time; many women are not just career or business-oriented individuals. They have a spouse, children, and other duties in addition to a family. Society and her family want her to be a good wife and mother who is always accessible to her family. Yet, her career requires her to be a leader and demonstrate dedication. It is frequently tough to combine a professional and personal life, and it is much more challenging for individuals without family support. Despite this, several female entrepreneurs can effectively balance their personal and business lives.

3. Gender inequality

It is among the most often used phrases in the modern world that women are paid equally for their labour, although it seems to have little or no effect in most countries. Every field we visit

has a man in charge. Women must ascend in a world dominated by males despite stigma and persecution. Despite possessing the necessary mindset and skills for the work, women continued to be viewed as inferior to males despite the government’s efforts to create a favourable atmosphere for them. And these obstacles add to the difficulty of launching a firm.

4. Unfavourable environment

The unfavourable climate is one of the most significant issues women entrepreneurs confront. In certain regions, even female business owners are expected to have partnered to make agreements, negotiate, and represent the company. In addition, the harassment fear and the steady increase in rape cases restrict their ability to determine the location and hours of their operation, which contributes to their success. Entrepreneurs’ lives are not simple, and the lives of women entrepreneurs are much more difficult.

The most successful female business entrepreneurs

The following women were selected based on their achievements and net worth as some most successful female entrepreneurs. Like or dislike them, they distinguished themselves with successful professions.

1. Oprah

As the “first woman of talk shows,” Oprah does not need a surname. According to her web biography, she was born on a remote farm in Mississippi, where she occupied herself by performing for the farm animals. She came from a poor household and was sexually abused at nine. However, she claims that her father saved her life throughout her teenage years.

Oprah Winfrey’s first run of success began in her freshman year of college when she earned the titles of Miss Tennessee and Miss Black Nashville. After graduation, she entered the television business. She quickly surpassed daytime talk shows in ratings. Oprah is most recognised now for anchoring The Oprah Winfrey Show.

2. Gisele Bundchen

Gisele Bundchen wrote in her immediate New York Times bestseller Lessons about her childhood in Brazil with her siblings and how she was bullied for being tall and thin. These characteristics were important in launching her modelling career. Since 2001, she has been among the world’s highest-paid models.

In addition to her well-known profession in the modelling world, Bundchen is also the creator of Sejaa Pure Skincare. The collection consists of face cream, a night cream, and a mud mask. According to StyleCaster, she plays to her brand with an approach, receiving a portion of sales from jelly sandals she developed and her line of lingerie.

3. Sheryl Sandberg

She was born in Washington but soon relocated to North Miami Beach, Florida, with her family. Her achievement began at an early age when she was a member of the National

Honor Society and completed high school in ninth place with a GPA of 4.60. Her high school achievements were considered when she got accepted to Harvard University. Sandberg is well recognised for her work at Google and Facebook and her NY Times best-selling book, Lean In. Sandberg worked as Google’s vice president of worldwide online operations and sales before being hired as Facebook’s first COO. Previously, she had some distinguished roles at other organisations.

Wrapping Up!

All of these obstacles diminish their capacity to withstand a business unit’s inherent risks and uncertainties. The lack of sufficient support, collaboration, and backing from family members and the world discourage women from pursuing success in the business sphere. Nevertheless, despite these obstacles, some successful women entrepreneurs continue to balance their personal and professional life while effectively operating their businesses. The World Bank and its donor countries, as well as prominent enterprises, colleges, and nongovernmental organisations, are now focusing on assisting women-owned firms. It is mostly due to the women’s determination to become successful businessmen against all obstacles.

MR. SOM

SINHA, MR. ABHIJIT SANYAL AND MRS. HELEN WILDE: AN INDUSTRY-MAVEN TRIO SECURING THE RETAIL BUSINESS WITH TECHNOLOGY

In this rapidly changing world, retail businesses call for efficiency and accuracy in customer experiences. Whatever the services are being offered, customer service is the unbiased judge now! In such scenarios where customer experiences have become so crucial for retail business, the needs for technology-empowered tools are obvious. A company that strengthens the chords of customer services while increasing sales and decimating losses is SAI Group Limited. Today we present the story of SAI Group Limited- a brand that leverages industry-hardened technology and a patented computer vision platform to fuel the efficiency in Retail Stores. Bringing protection against the backdrops of thefts, sudden yet violent events, low stocks, and clutter/haphazard alerts, the company has tapped the pain points of retailers with technology. SAI Group functions with a set of patent-granted products that use machine vision to improve efficiency. The company recently opened an entity in Kolkata, India. Our editorial team had a detailed session with the dignitary leadership panel of SAI Group Limited. Mr. Som Sinha- CEO of the company along with Mr. Abhijit Sanyal- CTO shared many lesserknown facts and gave us an overview of the brand’s future endeavors for their industry. To see two Indian torchbearers making charismatic business in the UK is a moment of pride and testimonial of India’s potential to lead the corporate bubble. Join us as we feature the inspiring story of the leadership panel in our segment of “The 10 Most Innovative CEOs to Follow in 2023”

Inception Tale

Incorporated in 2018 in London, the idea behind the inception of SAI Group germinated from the boardroom of a major UK grocery retailer. The Co-founder Mrs. Helen Wilde were demonstrating a machine-vision system that could identify products with utmost accuracy. The pivotal aim was to revolutionize the formulaic customer journey. The retailer’s Head of Profit Protection immediately saw another use case. He then gave a challenge of checking transactions at the checkout to trace all the possible causes of in-store loss. After n-repetitions, the team ended up with a collection of retail products that are created for retailers by the retailers. Mr. Som Sinha invested his expertise during the early stages while Mr. Abhijit Sanyal poured in the accurate concepts for building a robust tech team at the core. The firm has prospered proactively under the duo’s fervent passion and calculative approach.

Competitive Edge in the Arena

SAI Group is picking up its pace of expansion and is currently deployed with 10 gigantic retailers in the UK, the US, Mexico, and Brazil. Staying ahead of the competition is not a cakewalk and SAI Group has its algorithm to secure the cutting edge. This is done via intricately listening to the customers, analyzing the existing competition, and being their disruptors. The team is too busy creating and improving its products and indeed such conscious groundwork creates innovations. Research and Development is their USP as well as an essentiality. As a product-based company, building and deploying cutting-edge

Mr. Som Sinha | CEO

products can only come with a strong R&D base. The leaders of SAI Group relentlessly believe that a company that has no R&D will get pushed back by the players who have a strong one.

Strings of Work-Life Balance

“Being an immaculately growing startup, it is difficult for us to maintain a work-life balance. But there is one mantra that we find super helpful. The trick is to work hard when there is a clear need to do so. One needs to play smart while doing this and must not waste any time on unrewarding activities. However, one needs to give ample time to personal life when there is a natural and occasional downtime like during Christmas, endyear holidays, marriages, or meet-ups. That brings everything put together in terms of personal-professional balance”, says Mrs. Helen Wilde (CCO & Co-founder)

Check-Box of Achievements Made

As the company has various patented products deployed with tycoons of the international retail business, the same norms are to be established in India as well. The organization witnessed a 15x growth last year and plans on multiplying these numbers. Being a cash-flow-neutral organization, SAI Group Limited doesn’t need external investor capital for growth. Recently, the brand also closed a funding round with a valuation of Multi million pounds. The ardent team of 30 professionals who value each other’s perspectives and work with collaboration is SAI Group’s pillar of support to achieve those shared goals.

Employee Motivation Is SAI’s Empowerment

Continuing further, the entrepreneurial duo shares that, “Employees are the biggest asset for SAI Group. All of these assets walk out of the door at the end of the day. We have to ensure that they walk in the door with a robust drive each morning. We provide competitive pay, bonus, and increments

to our employees to make them feel valued. As long as we can continue to value their efforts, our company will bring those shining stars to the table. A testimonial to our productive work culture is the company’s zero voluntary churns.”

Path to Follow Ahead

Many aspirations are lined in for the future. The plan is to become an acknowledged AI powerhouse. The team is working to grow from one product to many in the sector first and then repeat the same in multiple sectors. The ultimate dream is to make SAI Group a multinational company worth billions and continue adding fruitful values to the lives of people.

Leaders’ Take on Entrepreneurial Competition

Mr. Som Sinha also shared his perception of the panorama of growing competition in the corporate ecosystem and a few words of intellect.

Helen Wilde Co-Founder & CCO

“Every associate of SAI Group is equally dedicated towards their responsibilities. The struggle is no less for anyone. The only thing that makes my story of struggle different from other CEOs is how I solve problems. Faith in one’s own belief is fundamental to all achievements. Strive to become a better version of yourself. The pace of struggles has intensified today. Innovation is the new oxygen for businesses. The next breakthrough can come from any part of the world. In such cases, CEOs face increased competition. I have worked for many large companies and working as an entrepreneur is the best recipe for success. A true leader will chase his/her passion even if the situation turns upside down. Those who give up their dreams must realize that there is light at the end. What anyone says should not change your opinion about your capabilities. Exemplary entrepreneurs are meant to change themselves and the world around them.”

Mr. Abhijit Sanyal | CTO

SUCCESS STORY OF BILL GATES AND ALLEN PAUL – THE CO-FOUNDERS OF MICROSOFT

Microsoft cofounders Bill Gates and Paul Allen got introduced to each other in the late 1960s at Lakeside School in Seattle when Gates was in the 8th standard while Allen was in the 10th. It was the desire of understanding a computer terminal that bought them together and help them create the worldwide tech giant – Microsoft.

During their time, computer terminals were rare and expensive to use i.e., $40 an hour. To increase their time utilization with computer terminals, they thought of exploiting a bug in the system. This later drew them officially closer by making them want to explore the world of computers for free by identifying certain problems. They continue to work after high school and in 1974, while Gates was studying at Harvard University, they were both computer programmers at a software company – Honeywell.

At 19, Gates dropped out of Harvard and began to work towards developing a platform that would later turn into the world’s biggest technological giant that we all know of – Microsoft. Allen Paul always helped Gates in his activities and coordinated the process of the launch.

Today Microsoft Corporation is an American technology company headquartered in Redmond, Washington and it is the platform for the invention, manufacturing, and licensing of goods and computer services. Before Allen and Gates cofounded Microsoft, they were offered limited computer access in various organizations based on their superior intellect and clarity in

computer performance. Both computer geeks are also known to run a small company named Traf-O-Data while they were in high school. Soon after dropping out of college, the launch of Microsoft required quite a preparation. While Gates began improving his programming skills at Harvard’s computer center, Allen moved to Boston as a computer programmer from where he coordinated with Gates to work on full-time projects and plan what needs to be done at first.

In January 1975, Allen made an article about the Altair 8800 microcomputer in Popular Electronics Magazine and showed it to Gates. The latter called MITS- Micro Instrumentation and Telemetry Systems, makers of the Altair, and then both childhood friends were offered services to write a version of the new BASIC programming language for the Altair. After 8 weeks, both demonstrated their program to MITS, and they later agreed to market their product under the name Altair BASIC. Thus, Gates and Allen drew enough inspiration to run their own software company. This company was named Microsoft on 4th April 1975 based in New Mexico with Gates as the first CEO. On August 1977, the company opened its first international office and its branch in Japan was called ASCII Microsoft. In 1979, the company moved to Bellevue, Washington, and two years after got incorporated as Microsoft Inc. gates became its president and Board Chairman while Allen became the Vice-President.

Bot of the American software developer soon turned out to be big business magnates and their success counted not by chance but because of their hard work and numerous failed attempts of trial and error. Their company Traf-O-Data specializes in trafficcounting systems and creating reports for traffic engineers. Soon after working with MITS, the duo started to feel the focus on the products and services of creating the background of Microsoft. Gates never believed to work alone because according to him human brains combined can unleash potential way better than solo. Therefore, he always worked with his childhood friend Allen as a team Gates was dedicated to establishing Microsoft and the combined partnership with Allen made him much more passionate and drew him closer to success.

At 31, Gates was the youngest billionaire in the world. The word Microsoft meant Micro-Soft as in microprocessors and software which first began its journey to produce software for the Altair 8800, an early personal computer. By end of 1978, the sales of Microsoft exceeded $1 million and then soon the company went on to license its MS-DOS OS to IBM for its first personal computer, which debuted in 1981. It is real awe to think how two college drop-outs and mentally mad computer geeks founded the world’s largest technological giant platform which is known to all from every corner.

Rubystone Hospitality: Leading the Path of India’s Hospitality Industry with Flying Colors

Hospitality is an industry that is driven by experiences. We also intricately acknowledge that India is a country where hospitality has an imperative contribution to the economy. People always strive for uncompromised experiences when it comes to travel and staycation. In such a scenario we need leaders who have an innovative approach to reform the entire chain of hotels and resorts. For all good reasons, Rubystone Hospitality (Hotels and Resorts) has introduced the muchneeded pivotal breakthrough!

Rubystone Hospitality is a hotel management-based company in Noida with a zeal to cater avant-garde management services and advisories to hotels, resorts, and restaurants of all scales.

In a tete-a-tete with our editorial team, Mr. Sandeep Singh- Founder of Rubystone Hospitality talked about the company and his years-long journey of entrepreneurship. He also highlighted the differentiating factors that make his company a leader in its segment, be it its workforce or its work ethics. Leaving us startled was his vision to serve people and the company’s mission to offer turnkey hospitality and management services. What we have woven into words are the insights from the conversation we had with Mr. Sandeep Singh. We are sure that our readers will love to go through this fascinating draft and learn valuable lessons from it.

Mr. Sandeep Singh

Founder | Rubystone Hospitality

Know About Rubystone Hospitality

Established with an aim to reposition hotels and resorts to help them stay ahead of their competitors, Rubystone knew that independent hotels and innovative lodging concepts have an extra edge over the formulaic chain franchise of branded hotels. By serving customers with the best of the best services and leveraging their positive reviews to reach out to the global market, there was a huge need for strategies and initiatives that enhanced the individuality of these hotels.

As a leading Boutique Hotel Management Company, Rubystone is building a stronger portfolio in important destinations for hotels and resorts. The team is up for grabbing opportunities for rock-bottom developments, accentuating the value of existing assets, and reevaluating the position of not-so-prominent properties. Their work ethics are driven by integrity, commitment, transparency, and professionalism. All of their hotels are an emblem of leisure, comfort, and topnotch business traveler facilities. They meticulously introduce technology and innovation to enhance their client’s experience.

Inspiring the Workforce

Mr. Sandeep elaborated that his company ensures the sustainability of employees and motivates them to perform as per their potential. For the same, various trainings are provided to enhance their future capabilities towards larger responsibilities. Rubystone also curates a flexible and amicable working environment for a smooth flow of communication between the employees and other higher authorities. Permissible liberties are also an important aspect of Rubystone’s work culture to convert their employees to assets.

“We firmly believe that the professional growth of the workforce is a fundamental aspect of an organization’s growth. As an experience-driven brand, not only do we understand the employee closely but also firmly believe that once they enter the office, we have to provide them with a happy, healthy, and contended working environment. We encourage our employees to learn from their mistakes. Such serene work culture ensures that the employees focus on their job profile and work with maximum dedication. We truly acknowledge that employees’ state of mind directly affects their interest and apprehension of working. So our company pays attention to conducting time-to-time programs where the employees are recognized in the presence of their families. It also brings an immense amount of pride and pleasure

to the families of the employees. They also feel like an integral part of the company.” says Mr. Sandeep. This initiative has brought a tremendous effect on the growth, development, and longer-term sustainability of both the employees and Rubystone. This also marks Rubystone’s overall productivity and growthoriented management style.

“Internal promotions, improved responsibility levels, a closely coordinated work environment, and creating platforms for the employees to perform, have become the ultimate tools for employee growth at Rubystone. Such initiatives evoke a sense of achievement and motivate the employees to outshine their potential. Many other team efforts and career-building exercises are also conducted within Rubystone.”

When asked about some outdoor engagement activities conducted with the employees, Mr. Sandeep replied, “Yes Rubystone ensures recreation, social outings with family, and team building exercises periodically, without having any effect on the company’s work schedule. The only way to integrate the workforce is by putting trust in every individual and ensuring their well-being in all aspects. In regards to the work-life balance, as stated earlier, our working atmosphere is flexible, to a certain extent it is a hybrid. It is profoundly convenient for our employees to maintain the work-life balance.” Employee engagement programs conducted nationally and internationally make Rubystone a prolific company to work with.

Aspirations for Future

The company plans to create a robust market position and recognition in terms of its business excellence and alliances. The plan is to continue to acquire existing properties in demanding markets and work for their advancement with strategic partnerships.

Words of Wisdom

“Failures we feel are a backbone for every success whether individually or as an organization. Until we try and learn from experiences, we can never become perfect. That’s the philosophy the company holds on to. So, instead of highlighting the obligations of behaviors, the management takes it as a learning ladder. Failures in our organization are taken as an opportunity to learn and grow out of them. Don’t be in a hurry to witness the success you anticipated. Introspect yourself and make realistic promises to your self-belief. Create a model that works within the framework of your potential.” believes Mr. Sandeep.

How to Get a Bank Loan for Your Small Business

Unless your company is self-funded or supported by investors, you will need a loan to grow or start it. Company loans from banks can assist pay most expenditures, but many business owners are denied. When applying for a bank loan for your company, keep the following facts and advice in mind.

Choosing a business bank loan

Traditional bank business loans are sought after by small enterprises because of the inbuilt safety nets. Unlike unconventional and online lenders, banks and their products/services are backed by the federal government. Bank loans have cheaper rates than internet loans.

Small company owners have various funding alternatives. Each loan has terms, limitations, and other variables that can make one better for your financial circumstances and repayment capacity than others. After determining that your company needs a short-term loan, you must decide what kind to get. Not doing so may cost a small company time, money, and frustration.

Small business loans

When considering company loans, consider the following:

1. Term loan

It works similarly to a personal loan in specific ways. Businesses seek this credit for significant expenditures, renovations, acquisitions, and other purposes. It has a set interest rate and a quarterly or monthly payment schedule, depending on the arrangement. Intermediate-term loans last three years or less, while long-term loans last 10 years or more.

2. Line of credit

Business credit lines are similar to credit cards. Your company can borrow money from the bank if authorized. You only pay interest on the debt you’ve utilized. This option allows additional spending freedom if you keep it under your credit limit. In addition, it is suitable for small firms with consistent revenue, good credit, and, in certain situations, collateral.

3. Commercial Finance

Commercial mortgages are for businesses trying to grow. Like house mortgages, business mortgages are backed by liens on commercial property. Imagine you have no or bad credit. A bank might demand the company principals or owner to personally guarantee the loan, committing to pay if the firm fails. Commercial mortgages are often shorter than household loans.

4. Lease equipment

Equipment leases stretch the expense of a significant purchase over time, like vehicle leasing. Most lessors don’t need a hefty down payment on a lease. You can pay the balance or return the equipment of its worth depending on the lease’s length and the item’s appreciation. Though monthly payments would be cheaper than buying equipment outright, interest will accumulate to the cost.

5. Credit-letter

A letter of credit guarantees a vendor will be paid on time. The guarantee covers the seller or buyer. In the former, the bank promises to compensate the seller if the buyer fails to make payments. This letter’s funds are occasionally escrowed from the buyer. Buyer protection is a seller penalty, like a refund. Banks provide these letters to firms with good credit or collateral.

6. Loan without collateral

Unsecured business loans don’t demand collateral. Since the lender is friendlier to the borrower than the bank, it charges a much higher interest rate. An internet lender or alternative lender most often issues this loan. At the same time, conventional banks have offered unsecured loans to current clients. Unsecured business loans are hard to get without collateral. To reduce the lender’s risk, unsecured loans are usually short-term.

How do banks evaluate company loan applications?

Keep a bank’s standards in mind while applying for a business loan. Each bank offers loan application forms. Some colleges only accept paper applications. The bank may have a preferred application procedure depending on the loan size and kind. Consider how a bank wants to receive a loan application and its approval requirements. Before applying, verify the following:

1. Rating

High credit suggests you’re responsible for the debt. A decent credit score affects your application, interest rate, and loan term duration.

2.

Loan purposes

Som loans have use restrictions. A lease is for equipment, whereas a mortgage is for real estate.

3. Documentation

Some lenders may make an exception if you put up valuable things (typically property) as collateral. The bank may sell your collateral to recuperate its losses if you don’t satisfy repayment terms.

4.

Banks desire stable revenues. Traditional lenders may not approve your loan without a steady cash flow. Many lenders need a minimum income before considering this.

5.

Before issuing a loan, the bank may request a cash flow history. You’ll also need well-researched financial estimates.

6.

Any form of lender may request a business plan. There are several resources to assist you in writing a business strategy.

7.

Working capital is the company’s cash on hand for operational expenses. Without operating money, you’re a high-risk investment.

Get a business loan

Once you’ve chosen the right loan and examined what the bank requires, you may apply. Startups seeking loans must have a business strategy. If you don’t have a plan, you may utilize free resources like local SBDCs, SCORE, and EDCs. If you require a one-time purchase loan or another financing, have estimates ready to present to the loan officer.

Income

Financials

Plan

Capital

AQUILA I : THE HOTSPOT OF SPECTACULAR CYBER SECURITY SERVICES

Cyber Security is one such true innovation that came up when businesses didn’t even know that it would be a total game-changer. The modern business bubble is growing at a rapid speed, thanks to the technological advancements happening! But as everything comes with some consequences, cyber-security threats and frauds are also becoming the major cause of the mayhem. We can assure you that your cyber-security is in the right hands when Aquila I takes the lead. Yes, Aquila I is one such dedicated player in the cyber-security domain that works to bring an extensive bouquet of solutions on a single platform to target, assess and mitigate all these modernistic cyber threats, so you can move ahead with technology. To discuss things in more detail we have Mr. Aditya Sawant- CEO of Aquila I, joining us today. He told us many interesting facts about how Aquila I is leveraging its industry expertise to help organizations understand their respective cyber objectives and safeguard their processes. We will be hearing so many things about the company and witnessing how their whole idea of security works!

Mr. Aditya Sawant | CEO

Germinating the Idea Amidst the Challenges

The company was conceptualized and born to adhere to security needs. There were already many firms existing in this domain but none of them were targeting the root of cyber-security problems. Over these two years, the firm has helped many organizations to primarily get better with the security portions. The security market is quite archaic and occupied, but security leaders didn’t have the crucial solutions to real-life problems. Moreover, they were not cost-efficient and had a major dependency on internal efforts to run the solutions. As an entity, Aquila I had to put in a lot of effort to make it adaptable in the market and give customers the comfort area to evaluate the services better. They ventured with tools that were created to solve these real problems on the grounds of efficiency. The team had a lot to compete with the pro vectors of the IT security systems. But what worked for them was the company’s commitment to solving the right side of issues and being transparent in what has to be offered. Their services can do a considerable number of things at half of the cost with profound effectiveness.

Service Portfolio Unlike Others

With the Aquila I Cyber Threat Protection solution, the firm helps to garner immediate threat intelligence and prevent those threats from obstructing their client’s business processes. They understand that the level of monitoring depends on the complexity of the threats. Every threat needs a different approach to its assessment. The excellent team of security experts builds a scrutinized assessment around the aforementioned concept. This not only helps the organizations to be prepared beforehand, but also helps to decimate any threats at the earliest. As the tool was easy to deploy and manage, the security leaders were able to instantly conclude its efficiency. The moment a firm starts giving wide visibility the trust factor builds in. Aquila I operate under four peripheries as-

• The first one being ‘People’. Here is wherein we perform cyberattack stimulations to create a space of awareness amongst people for cyber-security. We compel people to report phishing incidents without any delays. We understand the density of user awareness and use multiple metrics to measure that by performing real-life simulations. Once we identify the vulnerable users who’re the soft target of these threats, then we go ahead and educate these users on our platform via comprehensive modules. All of these are built in-house and fitted precisely as per the customer’s requirements. After this, the users are fully capable of reporting such phishing incidents on our platform and that gets auto-trapped for the security admins to handle further.

• The second focus area on Aquila I platform is ‘Infrastructure’. For any organization, the infrastructure is the primary spot where they could be vulnerable to real time threats. Identifying and hunting these gaps in Infrastructure is a much needed security requirement. We perform this through an automated VA scan across critical infrastructure for an organizations security postures. Moreover, when it comes to the infrastructure we also have Incident Management and Up-Time Monitoring which gives our clients complete hands-on control of the same.

• The third area of operations is ‘Brand’ where in we perform Brand monitoring. This includes identifying fraudulent brand presence on the internet. This helps us to control misuse of brand in the internet space across domains, Applications, and content. We also perform deep and dark web monitoring of clients’ presence in dark web and identify brand pilferages.

• The fourth area is Business Communication which includes setting standards for email security and antiphishing measures. This comes with a solution that authenticates emails and secures a particular domain. It also includes protection from inbound as well as outbound email communications.

Aquila I was able to discover all the aspects of security leaders’ requirements and worked with them to bring immediate yet impressive results to the table. Adding more to the company’s uniqueness is that, the team is incorporating all the pivot lessons from customer feedback in the products. It has always helped in making the products much more refined as well as suitable for the customer’s needs. The whole vibe of the services is driven by the customer’s input and not merely a group of professionals managing the tasks at the backend.

Authenticity Claiming Customer’s Trust

If any person has a valid side of information or knowledge about a certain area, then it is bound to create increasing levels of trust. The company’s customer portfolio built in these two years is retained because they have provided services with authenticity. In this crowded place, it is quite challenging to create a mark without the efforts of the internal team as well as the customers who believe in your vision. They have the philosophy of keeping customers first and with a fine team working around the clock to reach customers even before the customers reach them; it becomes a plus point from all directions. It is right to call the company “Cops of Cyber-Security” because they prevent things before taking a wrong turn.

Methodological Aspirations Coming Up

There are quite a few categories the team of Aquila I is working upon. To begin with, they are conducting a series of Research and Development in giving intricate Risk Analysis. Across businesses, they are working on new products which will empower their clients to stay 10 steps ahead of security. Their consumers will enjoy advanced outputs and a robust support team of Aquila I having their backs during all times.

Words of Intellect for Readers

For the young cyber security enthusiast of India’s future, Mr. Sawant would like to say that- “You all must maintain the right attitude as well as the right approach towards that attitude. Without the right approach, ideas won’t turn fruitful. Patience is a prominent quality that one has to maintain because the challenges are multiplying. You have to pour in hours and hours of dedication towards building a business and without patience all these goals can’t be achieved. Having a laser-like focused mindset can take you to new heights other than just trading in a particular, small area.”

6 TIPS FOR CHOOSING THE BEST TECH SOLUTIONS FOR YOUR BUSINESS ARTICLE

Technology is intended to simplify life by boosting productivity, aiding in the organization of your small company, and providing you with a competitive advantage. Whether to enhance communication or customer service, production or profitability, the effective use of technology in a small company may ensure its success. But with so many quickly growing technology at your disposal, how can you make the best selections for your business? Taking the jump and investing in technology might be intimidating. Still, if done correctly, it can have a significant impact on the success of your organization.

1. Analyze Your Organization’s Needs

Conduct a technology audit of your company’s current state. What technologies do you currently employ? How well does it serve your business? Sort your present technology into multiple categories (excellent, terrible, and requires improvement) to determine where your technical infrastructure is lacking.

When you are used to old-fashioned or sometimes even tough work techniques, it might not be easy to see improvement opportunities. Consider how your company operations may be simplified by enhancing the technologies you and your staff can access. Common areas for technological advancements include:

• Accounting and Economics

• Order Acceptance and Tracking

• Database Management

• Communication

• HR Management

2. Select Technology That Scales

The purchase of new technology is prone to be costly. Therefore you should carefully assess your purchase. Examining industryspecific business forums is a valuable way to evaluate possible acquisitions. What do comparable small firms use? Have they encountered any obstacles? Or have you seen a certain gadget or software package become obsolete rapidly?

There is always a chance that the technology you acquire may become obsolete sooner than planned. When this occurs, you are left with costly equipment that you must give, recycle, or sell. To mitigate this danger, leasing technical equipment to remain current with more advanced technologies is always possible. However, it comes with possible drawbacks (such as spending more long-term), so it is not for everyone.

3. Always consider what is required.

This issue relates to assessing your firm’s requirements, but it is significant enough to be addressed again. For the effective deployment of new technologies inside a firm, it is crucial to consider requirements and preferences. Once you join the technology bandwagon, you will see how quickly it moves. Only make modifications, acquire items your organization genuinely requires, and provide a detailed strategy for how it will be used.

Suppose you have staff that are always on the go, meeting with customers and doing business outside the office. In that case, investing in credit card-accepting devices such as tablets may make sense. Additionally, think beyond the box. An alternative, more industry-specific product may be available to your organization that will help operations operate much more efficiently.

4.

Have a backup strategy

Technology is flawed. It is a reality of life. Suppose you fail to prepare for this possibility. In that case, your firm might be forced to close for an extended time, resulting in significant financial losses. If you rely only on technology, doing a BIA (Business Impact Analysis) is crucial to estimate the effects of a business process interruption. It will help you collect the data necessary to design a recovery plan in the case of a technical catastrophe.

Regardless of the size of your organization, disaster recovery plans incorporating backup power sources, cloud storage, and hardware may prevent catastrophic downtime.

5. Get Support

Consider employing specialized IT help to manage technology services, including installation, updates, troubleshooting, and security. Once it is in place, guarantee that a comprehensive methodology is in place for workers to report IT issues and that your employees are acquainted with it.

6. Don’t Forget to Train

You may spend tens of thousands of dollars on cutting-edge equipment. Still, your organization will not operate at peak efficiency if no one understands how to utilize it properly. Developing a continuous training procedure so that your staff can take advantage of your IT assets and stay abreast of current enhancements is vital for maximizing your investment.

Wrapping Up!

Every software programme, database management system, and the technical instrument has advantages and disadvantages. The selected technology has the fundamental capabilities to supply the required functionality.

Before selecting a technology, you must comprehensively grasp your technological requirements. Your internal operations should drive your technology choices. Ultimately, integrating the selected software into your organization should be useful to you in the long term.

HMMBiz Web Solutions:

A Path Maker Surpassing Perfectionism with Dynamic Web Designing and Web Development Solutions

The zest of finding your achievement in empowering others is surreal! We need such technology-piloted brands that procure this zest and give others a competitive edge in their respective industries. With that being highlighted already, our Prime Insights team is enthralled to present the story of an organization that is strengthening the online presence of other brands via its innovative developments and 360-degree web solutions. For all the right reasons, HMMBiz Solutions is the leader that takes the lead in curating such turnkey web development solutions. HMMBiz manifests to see itself as India’s best MarTech company, in the coming years. This has made us feature the entrepreneurial vagabond of Mr. Hardik Manwani - Founder and CEO of HMMBiz Web Solutions, under this profoundly special segment of “The 10 Most Prominent Google Partners to Watch in 2023”. We can surely say that his journey is music to the ears of our readers as it is filled with self-belief and driven by passion.

Inception Tale

Mr. Hardik Manwani

Founder & CEO

Mr. Hardik always had a fervent passion for technology. In the course of pursuing a Bachelor’s in Computer Science, he started his professional career as a freelance web developer. 2012 brought that life-changing opportunity in front of Mr. Hardik. The reputed newspaper publication, “The Economic Times”, organized a competition called “Power of Young Ideas” for all those young and innovative minds in the country. He took that chance and pitched his idea in the competition. He succeeded in securing a position in the list of top 10, thereby marking a turning point in his career. Mr. Hardik then went ahead to present his idea

to the reputed institution IIM Ahmedabad and through that, he got into the Mudra Institute of Communication (MICA) incubator program. Under the shadows of astute guidance from experienced mentors, he launched his startup HMMBiz Web Solutions. What makes it more awe-inspiring is that despite being bootstrapped, the company has grown 150 times within a span of the last few years.

Withstanding all the Odds

Being a fresh face in the IT industry, HMMBiz Web Solutions had challenges waiting on the way. Acquiring clients and establishing the bars of trust factor in the market were two of the prominent challenges. The entire team relied on word-of-mouth and referrals via acquaintances from the industry. Indeed this method of gaining clients was laborious for the brand to generate a concrete base of business and revenue. The company also leveraged powerful social media platforms like LinkedIn and Google Search for publicizing itself. What helped the team to get bigger projects to work on, were the strategic collaborations with different digital agencies, both national and international.

Service Portfolio

HMMBiz Web Solutions is a comprehensive web development agency that creates one-of-its-kind, inhouse, solutions and services. Their services include web development, mobile app development, eCommerce Development, Content Management System and providing Google Cloud Products. The company has also started to experiment in the field of Machine Learning and Artificial Intelligence. Such a diverse service portfolio makes it easier for clients to find the best fit per their needs. All of these services stand true to their claims. Whenever a consumer sees the brand, an immediate yet realistic portrayal of reliability, trustworthiness, and topnotch quality is made. The company has catered to more than 650+ clients, across the globe. The pure reason behind such a strong client portfolio is their zeal to boost their client’s sales for expanding their profit numbers.

Maintaining the Standards of Client Trust

As it is always said, customers are the fuel of any business! Establishing trust with clients is by far the most basic yet the most important task for any organization irrespective of its scale. HMMBiz Web Solutions knows that trust is the key factor in building a successful brand. The team is committed to delivering state-of-art services that are unequivocal and authentic in all aspects. The unique bouquet of services promises to bring results to the table as they are curated in a way to create a distinctive brand image. Such quality services help their clients to stand out from the competition through innovation and creativity.

In this ever-changing digital world, consumers are becoming extremely peculiar to transparency and honesty from brands. Imbibing the paradigms of this modern

consumerism, the team at HMMBiz is working closely to improve their authenticity at each step and offer open communication to clients. Establishing a special spot in the industry as well as in the hearts of the consumers comes with making consumers the priority. As basic as it sounds, the organization knows the essentiality of transparency in business practices. For them, customers are the real fuel in building that market reputation. The team is also making environmental-responsible choices driven by a social approach for the same. Moreover, HMMBiz also incorporates various methods to know its customers’ opinions. Some of them are regular followups, feedback mechanisms, and surveys to understand what they need and what has to be done to meet those needs with perfection. Ardent client collections are the major contributors to bringing repeat businesses and achieving positive word-of-mouth advertising.

Advice for Young Minds

To all the aspiring entrepreneurs who’re the future of revolutionizing the corporate world, Mr. Hardik addresses, “Stay focused on your goals and be persistent. Starting a business from the ground level takes an immense amount of dedication and hard work. Setbacks are indispensable in the process of making something that is meant to disrupt the formulaic bars. Don’t let these setbacks discourage you. Instead, make them a new source to gain knowledge and polish your potential.”

FACING THE GENDER GAP IN THE WORKPLACE

The goal of many businesses is to have an equally diverse staff. There remains a significant workplace disparity in India despite years of progressive measures. Several businesses, governmental agencies, and employees have worked together in recent years to solve issues such as pay gaps and workplace gender inequality.

The group also treats men and women equally. Companies need to understand their obligations to employees and the present gender imbalance in workplace regulations since it is one of the fundamental issues in modern business. We will try to cover all the information you want on the gender gap in the workforce from the outset.

What Is the Meaning of Gender Inequality?

Businesses that support gender equality treat men and women equally. A company may disregard certain effects of gender diversity in the workplace due to ingrained corporate culture, individual views, or legal ambiguities. Your company must understand that appropriate business etiquette is necessary to ensure that men and women are treated equally at work. If the following were done, the gender wage gap in the workplace might be lessened.

• Comparable jobs with similar pay and benefits.

• Everyone has the opportunity for progress and promotion.

• Discrimination against workers because of their gender identity or gender reassignment is unacceptable.

Workplace Gender Disparity in 2022

There are other signs of gender discrimination in the workplace besides pay disparities. Women and women of color confront many challenges, especially black women, women who identify as LGBTQ+, and women of color who want to hold leadership positions. Racial, ethnic, and gender microaggressions often target women of color.

Women seek equal possibilities for professional advancement and safety against workplace prejudice and misunderstanding. Transparent remuneration, flexible scheduling, pleasant workplace conversation, training opportunities for women, and a focus on mental health and well-being may all help achieve this aim. By forming coalitions, denouncing prejudice, and giving management open feedback, employees may advance gender equality.

Sexual harassment, racism, uneven pay, and unequal promotions are all signs of gender inequality in the workplace. There are subtle signs of this, such as fewer opportunities for mothers and higher rates of female burnout.

What are some ways you encourage gender equality at work?

Suppose a corporation solely hires or trains one gender for a critical role. In that case, that organization may be unfairly biased by gender. Employees may worry about sexual harassment or unfair treatment when expecting a child or raising a family. The following are some strategies to advance gender equality and effective relationship management at work:

1. Through instruction, raise awareness and ethical behavior.

Showcase the accomplishments of powerful women working for your company internally and outside. Ask more experienced women to teach younger women or understand the traits of generation Z.

Ensure managers fully adhere to the laws governing fair compensation and work-life balance.

Why is workplace gender equality so crucial? Ensuring a fair workplace ensures that a company’s efficiency is as high as practical. It ensures that the country’s economy will grow. Unfair obstacles do not hamper the nation’s progress.

• Look at your job descriptions to determine any barriers preventing women from advancing to more senior roles.

• Pay yourself upfront. Make sure that in small and medium-sized companies with less than 250 employees, women are not paid less than men for comparable employment.

• Encourage equitable work-life balance for men and women.

• All employees need mentorship and training on modern subjects like gen Y qualities.

• To stop harassment in your workplace, develop a policy against it.

• Broaden the interview panel’s demographics and increase the number of top post contenders.

According to research, when faced with a long list of candidates for open positions, recruiters are forced to go past the gender assumptions connected to a post. Ensure your human resources managers are educated to develop lengthier shortlists when hiring, especially for roles where men predominate, to increase the number of women hired for senior positions. Make sure

the interviewers are diverse while conducting interviews and evaluating applications.

2. Conduct a salary audit and make pay observable.

To ensure equal pay for men and women, conduct a companywide audit. Address any pay inequities, such as the gender pay gap, and adjust salaries as necessary.

3. Give employees greater freedom concerning scheduling.

Due to the pandemic, remote work is now just as productive as on-site labor. Flexible work schedules enable women to maintain their jobs by enabling a balance between their professional and personal lives. Avoiding presenteeism is essential to your organization’s hybrid strategy since men who attend office hours are often more visible and get disproportionate rewards.

4. Organize and provide mentorship for female employees

Women are disproportionately affected by COVID-19, and coaching enables them to advance and stay in the workforce. Women and men do not have equal access to coaching, however.

Women should get regular coaching to help them develop the attitudes and abilities required for success, especially in leadership positions. They may develop inclusive leadership skills, raise self-awareness, and improve the overall employee experience thanks to the coaching sessions.

5 MUST READ INSPIRING BOOKS FOR 2023

For a leading-edge entrepreneur, being self-motivated and self-educated are cardinal qualities to have. Amidst this competitive corporate era, business leaders need to excel in every aspect. The ultimate way to enlighten yourself with knowledge is to read, read and read! So our Prime Insights team is back again with another fascinating blog dedicated to these 5 Must Read Inspiring Books for 2023. Each book listed here is a planetary instrument to develop a productive mindset and influence the way you understand your business. So make sure to stay tuned with us till the end to know more about these books.

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

Written by T. Harv Eker, Millionaire Mindset talks about the concept of thinking successfully to become successful. Sounds interesting? Well, it is! Every millionaire once started as a novice and collects various facts to fill the gaps between dreaming and achieving success. Many people become rich while some struggle throughout their lives with financial struggles. What according to a layman makes the difference? Is it between their mindset, proactivity, wisdom, perception, habits, and skills amongst other psychological assets?

Well T. Harv Eker denies all of them. He has spilled his groundbreaking apprehensions in his book where he talks about identifying an individual’s blueprint for money and success. Our minds have the power to have a blueprint to use the money judiciously but we don’t do justice to it. This piece of perfection by Eker takes you to another space of financial conventionality and helps to identify your blueprint of money.

Start with Why: How Great Leaders Inspire Everyone to Take Action?

Written by the popular optimist Mr. Simon Sinek, this book surely deserves a mention in this list. Ranked as the #1 Best Global Seller Book in Entrepreneurship, the author throws light on the important framework needed for a business and asks why you want to do business. Because in business, it doesn’t matter what industry you’re from. The fact that carries all the weight is, “Why did you start it, to remind yourself of the golden circle of why, how, and what?” Readers can also relate to the practical examples, studies, and research quoted by Mr. Sinek.

The Dolphin and the Shark: Stories on Entrepreneurship

Shark Tank India fame, a trailblazing women entrepreneur, and the Executive Director of Emcure Pharmaceuticals, Mrs. Namita Thapar shares her experience of being a judge on Shark Tank India and an integral facet of the Indian Pharmaceutical industry. The book also gives a closer look at how the upcoming entrepreneurs need to maintain a balance between being aggressive and empathetic leaders. It is broadly divided into 15 chapters and focuses on skills like pitching for investment, getting the right mentors, dense networking, and other lessons that an entrepreneur should have. The book also has all the candid anecdotes of her journey as a women entrepreneur.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to do about it?

Written by legendary entrepreneur Michael E. Gerber, the book caters to the significant essentialities of the small business market. This book breaks the conception that most people who start their businesses are entrepreneurs. It requires many more knowledgeable insights and expertise to become a successful leader. It also talks about the entire timeline of starting small businesses, right from the inception till synthesizing an organization. The E-Myth is especially for small business owners who wish to reshape their business and create a legacy.

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

To finish off today’s list, we have the book, “The Lean Startup” written by a prolific business leader, best known for pioneering the Lean Startup Movement- Mr. Eric Ries. This dynamic book educates about handling and preventing the failures of a business by leveraging your customer’s demands. The Lean Startup revolves around the idea of giving voice to the customer’s needs and incorporating them into your business. This book educates you about rekindling your vision, adapting to new trends, and adjusting to the crowded corporate bubble is of utmost necessity for new startups to survive in the longer run.

Well, with that we wrap up our blog for today. We hope you enjoyed knowing about these books and will add some of them to your reading list. Sure enough, after reading these books you will find yourself a little wiser and more focused than you were yesterday!

10 BEST PLACES TO VISIT IN WINTER IN INDIA

Winter is the season of curling into blankets and it is the same season of outings to popular destinations in and out of your country. India is a land with varied geographical topography and houses many popular winter vacation destinations that are a must-visit for people around the world. So let’s not stay indoors sipping coffee or enjoying the warmth inside your blankets. Winter vacation is the most ideal time for having both fun and excitement along with exploring our country. Be it a hill station or an eye-stunning beach, the climate of our country is best suited for any vacation during this time of the year. Here is a list of some remarkable tourist destinations that are a must-visit in India during the winter:

or below 11 degree Celsius. It is cold but bearable. The city looks beautiful in the winter climate. Tourists can go trekking, rock climbing rappelling or just simply enjoy various sight scenes. The city is well transport connected to big metro cities across the map and has some popular beaches and hills to be gazed upon.

Manali, Himachal Pradesh

Often coined as the famous honeymoon destination, this city is a land of snow-capped mountains, beautiful lakes and valleys. The weather is pleasant and some of the popular tourist destinations include the Rohtang Pass, Solang Valley, Atal Tunnel, Hadimba temple, etc. The temperature may fall to 6 or 7 degrees Celsius in winter and the night view of the Snow Mountains is mesmerizing.

Auli, Uttarakhand

It is one of the best places to visit in India which is no less beautiful than paradise. It is surrounded by oak trees, and coniferous forests and snow itself wrap the city in a blanket during winter. One can have a glimpse of the famous Nanda Devi Parbat, Nar Parbat and Mana Parbat from here. The sweet water of river Chattrakund and the untouched Himalayas at Kwani Bugyal area must visit.

Tawang, Arunachal Pradesh

It looks like a celestial paradise on clear nights and is one of the perfect winter destinations in India. Tourists can explore the natural beauty of mountains along with some historical important sites. The place itself houses a beautiful pleasing winter climate with snowfall almost throughout winter. The beauty of the Nuranang Falls, Sella Pass and the serenity of the Twang Monastery is a worth visit.

Sonmarg, Kashmir

It is a beautiful place to visit throughout the year but winter gives tourists a view that cannot make them leave the place too soon. It is an ideal vacation spot with snowfall and wide valleys. The lofty snow-capped peaks are worth seeing. The charm of Thajiwas Glacier, Gangabal Lake, and Zojila Pass are some of its attractions.

“Queen of Hills”. The snow-capped mountains, the beauty of deodar trees and the tranquility around are mesmerizing. It is a winter paradise. The Shimla Mall is a beautiful market along with the Shaily Peak, Kufri, Chadwick Falls, Tara Devi Temple, etc.

Nainital, Uttarakhand

The tranquility of these places with their beautiful series of lakes is value for money and time. Winter is the most ideal time for weather. The sprawling scenery will amaze you. One can also enjoy the amazing Himalayan range snow view. It is also called the lake district of Uttarakhand.

Hampi, the World Heritage Site

A trip to this UNESCO World Heritage Site will drive tourists into ancient times and dig into the deep ancient ruins of those periods. The archaeological marvels will amaze you. Tourists can visit the beautiful Virupaksha Temple, Matang Hill, Vitthala Temple, etc. also, there are puppet shows, and classical dance programs resembling Carnatic culture.

Dharamshala

It is the residence of the 14th Dalai Lama and is well known to tourists as the Land of the Lamas. Nature’s beauty is a perfect blend of the Hindu and Tibetan culture. Nature lovers who are spiritual too can come to this place as their perfect holiday destination in winter. There is happiness, peace, joy and enjoyment here.

Shillong, Assam

A beautiful hill station in India especially during winter, Shillong has some popular tourist spots like Ward’s Lake, Don Bosco Centre and Lady Hyadari Park. The clipped garden, waterfalls and taste of indigenous culture make this place rank up on the list. The Elephant Falls, Seven Sister Falls, etc are some of its beauty along with the clear boat riding at Dawki.

SUCCESS STORY OF ELON MUSK: THE FUTURISTIC ENTREPRENEUR

Second Major Leap in Entrepreneurship

Musk went ahead to lay the foundation of X.com in 1999. It started as a platform for banking and investment services. The firm later merged with its competitor CoInfinity Inc and was renamed PayPal in 2000. This became the largest and most successful Internetbased payment network portal across the globe. Two years later in 2002, eBay acquired the rights of PayPal for 1.5 billion dollars. Musk received 175.8 million dollars for his largest share in PayPal (11.72%).

Journey of Creating Space X

Agreat executioner and a marvelous visionary, Elon Musk has carved an immeasurable legacy of innovation behind him. His entrepreneurial endeavors continue to inspire generations ahead. He is all about empowering humans with the power of technology and automation. Like the greatest people of history have proved that –“Behind every success story there are unseen and unheard chapters of struggles”, Elon Musk’s story is no different. Today we have presented an article on the Success Story of Elon Musk: The Futuristic Entrepreneur. We will be exploring all the crucial instances of his successes & failures, and know how he went closer to his aspirations.

Where did it all start for Elon Musk?

Elon Musk had quite a rough childhood and troubled relationships with his family. Musk also faced bullying during his early school life. He graduated from the University of Pennsylvania (Philadelphia) in Physics and Economics. Entrepreneurship was something that always had his interest. His first move towards it is quite surprising to read about. He converted a 10-bedroom house into a nightclub and gave it on rent to his colleagues and earned money for his livelihood. Afterward, he went on to pursue his Doctorate at Stanford University but ended up leaving the course too early. He knew his passion for entrepreneurship and technology. He along with his brother, Kimbal, launched their first company Zip2 in 1995. Zip2 provided city guides and web directories to newspapers. He sold his company in 1999 for a whopping 307 million dollars. He earned 22 million dollars against his 7% share in the company at the age of 27. Musk looked at it as a failure because he wasn’t able to experiment with the business potential of the Internet.

As we said above, he always had a spirit for technology and science. Musk believes that human existence can survive on other planets. He says that we as humans have to divert our attention to this possibility. In 2002, he founded Space Exploration Technologies Exploration (SpaceX). The first rocket named Falcon 1 was launched in 2006 under the mentorship of Musk and his vision of revolutionizing the aerospace industry. The Falcon 1 was a twostage spacecraft made for designing and sending small aircraft into the Earth’s orbit. SpaceX became the first private company to have accomplished the achievement of launching and returning a spacecraft from Earth’s orbit. It also became the winner of NASA’s competition for funding. This was followed by the “Falcon 9” in 2010 and “Falcon Heavy” in 2018. Musk is truly SpaceX’s leading designer. His company has a total net worth of 100 billion dollars and is the second largest privately owned company in the world. The pivotal reason behind SpaceX’s popularity is that it is working with a mission to make the cost of space transportation efficient so that Mars colonization can be made possible.

Becoming the CEO of Tesla

As we all know, Elon Musk is the CEO OF Tesla and contributed significantly in terms of funding before taking the position of CEO in 2008. The first electric car was launched in 2008 named the Roadster. He is the person behind Tesla’s product designs, optimizing engineering processes, a global manufacturer of electric vehicles, solar energy products, and a lot more sustainabilitycentric goals. Today the company has a giant network of 438 stores and 30,000 charging centers.

The Real Struggles of Elon Musk’s

As we have talked about his success, taking a dig at his challenges is also legitimate, isn’t it? Elon Musk says that “I think it is possible for ordinary people to choose to be extraordinary”. He recalls spending feeble time with his parents. He spent most of his time juggling with college projects and brewing ideas for business. His bitter relationship with his father is not hidden from the world. Despite his grandeur, he always looks out for striving bigger and bigger, and remains focused on his vision for SpaceX. The way Musk is handling the turmoil of critics and fighting with odds every single moment is commendable par excellence.

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