No Sleep for Devils Men’s F/W 2012 Paige Carpenter
“Only love and death can change all things.”
Season: Fall 2012 Fashion Cycle
The No Sleep for Devils line is located in the innovation rise stage of acceleration. A starter brand with a penchant for cross gender clothing, No Sleep for Devils customers buy the clothes for their unique qualities, strange shapes, and vaguely alien appearance. Where as others fall back on Mad Men inspiration and traditional pieces, the designer’s fondness for traditionally feminine shapes and pieces for men’s wear makes this line really stand out from the rest. High heels, long flowing skirts and sack dresses against masculine trousers make this a favouite of young men and women looking into alternative gender types, gender play, and androgyny. No Sleep for Devils and like designers tend to fall outside of the ebb and flow of fashion trends, choosing to create what is precisely on their minds and challenging the traditional rather than trying to predict up-andcoming trends. This makes the designer a choice alternative brand. Key Silhouettes: Architectural Flowing Sleek Size play Exposed flesh
Key Styling Details: Dark heavy makeup Sleek bowl-cut hair Modernized tribal
Target Market Demographics
Wealthy Younger Family Mix
Young Digerati
Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew. Social Group: Urban Uptown Lifestage Group: Young Achievers 2010 Statistics: US Households: 1,403,157 (1.21%) Median HH Income: $91,104
Lifestyle Traits -‐ -‐ -‐ -‐ -‐
Order from expedia.com Go water skiing Read the Economist Watch Independent Film Channel Audi A3
Demographics Traits Urbanicity:
Urban
Income:
Wealthy
Income Producing Assets:
High
Age Ranges:
25-44
Presence of Kids:
Family Mix
Homeownership:
Mix, Owners
Employment Levels:
Management
Education Levels:
Graduate Plus
Ethnic Diversity:
White, Asian, Hispanic, Mix
Top 15 Lifestyle Behaviors -‐ -‐ -‐ -‐ -‐
Travel to Spain/Portugal, 3yr Order from gap.com 1yr Buy from Baja Fresh Mexican Grill, 1mo Shop at Banana Republic, 3mo Order from zappos.com, 1yr
Top 15 Media Behaviors -‐ -‐ -‐ -‐ -‐
Read The Economist Read Details Read New York Times, Sunday Read W Magazine Read New York Magazine
Top 10 Counties -‐ -‐ -‐ -‐ -‐
Arlington County, VA New York County, NY San Francisco, CA Alexandria City, VA Santa Clare County, CA
(Claritas)
Aspired Customer Annual Salary: 95,000USD Identifying Gender: Male Age: 25-‐35 years Location: New York City, US Chosen Profession: Alternative fashion magazine editor Marital Status: Live-‐in beau Hobbies: Theatre viewing, social networking, low key club hopping, street/urban photography, art gallery hopping.
OBJECTIVE As a fashion design student with experience in film and theatre costume design, I have extensive knowledge in multiple art fields that can lead to the betterment of your business
SUMMARY OF SKILLS General: Works well under pressure. Adheres to strict deadlines. Extremely punctual. Works well in group settings and able to take on lead rolls. Tasks and responsibilities taken seriously with conscientious and consistent effort.
Art Skills: Proficient in the following; Computer: Photoshop CS5, iMovie, Corel Painter, Adobe Flash, high dexterity using a tablet Fashion: Use of industrial and home sewing machines, pattern drafting, draping, garment construction, knowledge of textiles Fashion Illustration: 9 and 8 head industry standard fashion figure, technical drawings, spec’ing, CAD Various Fine Arts: Oil, acrylic, watercolour, and fabric paint, body art (henna), alcohol and water based markers, colored pencils, pastels crayons, graphite pencil, compressed and vine charcoal, polymer clay, red clay and mixed medias Analogue photography and dark room processing; digital photography, DSLR usage, and computer post processing Extensive knowledge of human anatomy including bone and muscular structures of the body and face, codependent on race and origin. Able to work efficiently on a sound stage, film set, and live stage, creation of a costume Continuity Book.
EDUCATION Rome Free Academy Rome, NY New York State Advanced Regent’s Diploma Graduation: June 2010 Mohawk Valley Community College Utica/Rome, NY Degree program: First semester: Digital Animation FIDM (Current) Los Angeles, CA Degree Program: 3rd Quarter Fashion Design with a concentration on Costume Design Graduation in Winter 2013
PROFESSIONAL EXPERIENCE “The Fact Checker Unit” Sponsored by Universal Studios November 2011 Assistant Wardrobe “20th Century” Sierra Madre Playhouse February-March 2012 Assistant Stage Manager, Head Wardrobe, Prop Master
REFERENCES AVAILABLE UPON REQUEST. FULL PORTFOLIO AVAILABLE UPON REQUEST VIA DIGITAL ZIP FILE, CD OR IN PERSON.
Inspiration Music: Oneohtrix Point Never Fennesz Flying Lotus Supersilent Goldfrapp The Caretaker
The Grimorie Style Number 826921 Description Puff sleeve top with stiff, high, wide set collar, elastized waistband and styled cuffs Fabric Medium Weight Jersey Knit 100% Cotton Available Colours Black White Medium Grey Taupe Available Sizes XS-XXL Wholesale Price 130USD Suggested Retail Price 159.99USD
The Conjuror Style Number 826922 Description Ruched turtle neck top with contrast sleeves, style stitching, and princess seam back Fabric Light Weight Jersey Knit 100% Cotton Available Colours Wrinkle Gradient Black Dusty Grey Burgundy Available Sizes XS-XXL Wholesale Price 80USD Suggested Retail Price 95.99USD
The Maleficia Style Number 826923 Description High neck front top with drop back, square shoulders, princess seams and chevron bias Fabric Light Weight Rib Knit 100% Cotton Available Colours White Wrinkle Gradient Tan Black Available Sizes XS-XXL Wholesale Price 70USD Suggested Retail Price 89.99USD
The Adept Style Number 826924 Description Non-closeable top with ruched sleeves at elbows, princess seams, and style stitching on shoulder, all hems are marrow finished Fabric Organza 100% Polyester Available Colours Light Crème White Light Grey Black Available Sizes XS-XXL Wholesale Price 120 Suggested Retail Price 150.99USD
The Stang Style Number 826925 Description High waisted zip up princess seams with snap closure side tabs Fabric Denim 100% Cotton Available Colours Wrinkle Gradient Bleach Red Grey Black Available Sizes 00-20 Wholesale Price 180USD Suggested Retail Price 199.99USD
The Djinn Style Number 826926 Description High waisted zip up princess seams with snap closure side tabs and slim fit harem drop crotch Fabric Denim 100% Cotton Available Colours Gold Black White Grey Available Sizes 00-20 Wholesale Price 180USD Suggested Retail Price 199.99USD
The Unction Style Number 826927 Description Tri –paneled trench coat with wide, upright collar, back princess seams, snap belt bi-zippers, and style stitching on elbows and wrists Fabric Gabardine 100% Wool Available Colours Black White Taupe Khaki Available Sizes XS-XXL Wholesale Price 250USD Suggested Retail Price 285.99USD
The Palindrome Style Number 826928 Description Long chiffon skirt with trail, false cincher belt, long slender front panel, with elastic back for closure Fabric Chiffon 100% Polyester Medium Weight Jersey 100% Rayon Available Colours Black Peach Eggshell White Gold Available Sizes XS-XXL Wholesale Price 200USD Suggested Retail Price 225.99USD
The Goetic Style Number 826929 Description Long tight fitting hobble skirt with six (6) decorative snaps, style stitching and back center lapped zipper Fabric Medium Weight Jersey 100% Cotton Available Colours Black Gradient White Gradient Sage Seaglass Available Sizes XS-XXL Wholesale Price 200USD Suggested Retail Price 225.99USD
The Diviner Style Number 8269210 Description Asymmetrical long jacket dress with exposed front panel, tulip hem, sport style stitching from shoulder to wrist and back princess seams Fabric Bengaline 100% Polyester Available Colours Flecked Black and teal Red White Black Available Sizes XS-XXL Wholesale Price 300USD Suggested Retail Price 325.99USD
The Besome Style Number 8269211 Description Asymmetrical jacket with side chest zipper closure, large, open bell sleeves and stand up collar Fabric Bengaline 100% Polyester Available Colours Black Gradient Flecked and Black Dusty Grey Grey Available Sizes XS-XXL Wholesale Price 250USD Suggested Retail Price 275.99USD
The Planchette Style Number 8269212 Description Sack dress with ruched turtleneck and shoulders, dropped sleeves (to elbow), with fishtail hem Fabric Medium Weight Jersey 100% Cotton Available Colours Black Wrinkle Gradient Teal Fleck Gradient on Black Black White Available Sizes XS-XXL Wholesale Price 350 Suggested Retail Price 375.99USD
The Seance Style Number 8269213 Description Leather ankle boot with tabi toe, elastic closure at ankle and thin soft rubber sole Fabric Blistered Leather 100% Cow Available Colours Black Available Sizes 5US-14US Wholesale Price 200USD Suggested Retail Price 250.99USD
The Tarot Style Number 8269214 Description Leather ankle boot with tabi toe, elastic closure at ankle connected to wooden geta platform sole Fabric Blistered Leather 100% Cow Available Colours Black Available Sizes 5US-14US Wholesale Price 250USD Suggested Retail Price 299.99USD
The Soothsayer Style Number 8269215 Description Leather ankle boot with tabi toe, elastic closure at ankle and wooden wedge heel with cutout heel Fabric Blistered Leather 100% Cow Available Colours Black Available Sizes 5US-14US Wholesale Price 250USD Suggested Retail Price 299.99USD