Barbershop year 9 issue 4

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CONTENTS ON THE COVER

26 Iconic Styles – OsiS+ Session Label

REGULARS

08 Editors Letter 46 New Gear 48 Dateline City

PROFILE

10-12 Turning the Fine Craft of Barbering into an Art By Rex Silver 14 The Streets Barber 16-18 All Hail Julius Cvesar By Rex Silver 20-22 The Gold Zone with US Correspondent StayGold 24 Same, Same, But Different – UK Second Lockdown By Rex Silver with Robert Braid

BARBER PROFILE

28 Backbone Barbers 30 Esquire Male Grooming 32 Straight Outa Barber School

By Kelli Dillon & Rex Silver 34 Fades For Days

BLOGS

36 A Letter To My Former Self

By Alex Tabakman 52 The “C” Word with Collette Saunders 54 Culture With Don De Sanctis 55 When You Wish Upon A Bin with Paul Frasca

COVER 10 16

EVENTS

40 Hair Festival Announce Carraigeworks As The Venue for Sydney June Long Weekend

COLLECTIONS

42-43 Camille De Bondy 44-45 Bernat Sayol

MENS HEALTH

22

50 Do Face Masks Hurt My Beard Growth By Dr Ben De Campo & Georgie Percival

BUSINESS

58 How To Improve Your Employer Brand Through Social Media By George Hawwa

44

www.schwarzkopf-professional.com.au

BARBER SHOP PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Rex Silver rex@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

CONTRIBUTORS Rex Silver Kelli Dillon Julius Cvesar Sofie Pok Robert Braid Alex Tabakman Collette Saunders Don De Sanctis Paul Frasca Dr Ben De Campo Georgie Percival George Hawwa

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 F: 07 5580 5166 mail@mochapublishing.com.au www.mochapublishing.com.au

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PUBLISHED BY mocha publishing

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HAIR BIZ, Beauty Biz and Barber Shop

Barber Shop is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission.

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editor’s letter A lot of writers and speakers grab the catchphrase du jour and throw it around for a month or two until it gets tired. I’m going to buck the trend, let’s NOT “unpack” 2020, break it down piece by piece and put it back together. Let’s pack 2020 up, put it in a box and stick it under the stairs, like way back with the boxes of your old leather Jackets and JPG Shirts you think your nephews or kids might wear one day, maybe that’s just me.

Well, we got there, the end of 2020, who’da thunk’ it! Let’s look forward, essentially this issue is 2020/21 so we are already New Yearing It!! and there’s a lot to celebrate this issue.

We got our super gal’ Staygold bringing her first piece as our new US Correspondent to the issue.

We will be following Sofie for 12 months and we start with a great story of how Sofie has spent her time this year, it, like so many stories this issue, echoing tales of highly motivated people who have pushed through the challenges we all faced this year.

We welcome another of these inspirational human beings, Ash Weller, our first Australian Correspondent, a young Hot Shot whose story and unique brand of creativity will catch your attention and imaginations. A new feature called ‘Staight Outta Barber School’ where we meet Vick Daniel, a newly qualified Barber already ‘doing it’ in business!!

Julius Cvesar drops in to share his newfound love for colouring his beautiful hair art.

We have Robert Braid’s last feature as UK Correspondent, and he shares a very timely collection.

Australian Barber Shop profiles, hot products and tools, business story’s and our regular informative blogs by our anything but regular Industry Leaders in their fields.

what makes us special in our communities. Next year, through the magazine and through a host of events (live we hope, and of course online), some by us, some in collaboration, some by others that we will cover and bring to you, events and programs designed to build the Australian Barber Community closer together as a community, a more unified and bonded community, a strong family.

I aint’ sayin’ it’s fractured by any means. I just see an opportunity to become something more, through supporting each other as one unit, the Australian Barbering Community.

Let’s support our Industry by supporting and celebrating ourselves. Go to shows, watch shows online and praise those putting themselves out there, icons doing amazing work at a show or online or a brand Newbie like Vick Daniel and his first posts of his work on socials. Like and love it all, sharing all comes from the same place inside us.

This is issue 9/4 enjoy!! (Next Issue is our 10th Birthday just sayin’!)

And much, much, more in these pages… so welcome to BarberShop!!

Rex Silver

Someone recently asked me, “how can we bring this Industry together more as one?” He felt it consisted of too many tribes and wished for more cohesion.

Rex Silver Editor – Barbershop Magazine Follow me @rex.a.c.silver

May I share these thoughts: Barbers are creative and resilient, tough, focused and driven with incredibly high work ethics. That’s what makes us a special community and that’s

Share and tag us on Instagram @barbershopmag to get your work, shops and images shared.

And if you have a Barber Story to share, please email me: rex@maochapublishing.com.au

AAB FASHION 2 Ardena Crt, Bentleigh East VIC 3165 Australia Phone: +61 3 9575 0600 Fax: +61 3 9575 0699 Website: aabfashion.com andisclippers.com.au

Turning the Fine Craft of Barbering into an Art

BY REX SILVER

ASHLEIGH WELLER Becoming a new member of the AHIA Hot Shots team is an honour truly deserving of that title and beyond. You talk to a lot of world class achievers in our field and they say our profession is a craft, not an art. I believe that for the most part, but my opinion is changing.

Let’s turn to music, Dave Grohl had a vision in his mind for his first album and music, so he played every instrument, to have his vision realized. Artist we still call Prince was the same with his art. I’m not comparing, just drawing parallels.

You’ll see what I mean.

The guy we are about to meet has many, many layers and over the next 4 issues, just as we follow our international correspondents, we are going to follow this Amazing Australian for a year and peel off the layers to get a truly open and honest look into the amazing mind that is Ashleigh Weller, our first Australian Correspondent.

Ash, at just 30, is an already accomplished entrepreneur, expressing his passion for hairdressing through a broad spectrum of modalities.

Founder of Born Barbers Collective, advocate for the hair industry, educator, public speaker, avid photographer, and recently announced as one of the 4 new team members of the of 2020 Hot Shots Team.

For Ash, success is not just a monetary goal for him, his values and mission are rooted in community and freedom of self-expression for all he comes in contact with.

One thing that sets him apart is his ability to see life through a macro lens and inspire people in his expression through his various

modalities.

Ash struggles with dyslexia which made learning the traditional academic way difficult, however it’s clear that this is a challenge that he has harnessed and utilised throughout his career, by exploring different avenues to learn and expand his own knowledge and in turn educating and inspiring others.

One thing is for sure, Ash walks to his own beat, blazing his own path forward building a supportive and eclectic community along the way, Ash’s story is one that demonstrates the ability to overcome challenges and embrace authenticity: Born and raised in Adelaide, he grew up in a tough neighborhood and was also under very hard and challenging family circumstances. Hardships were the norm for not just his family, but everyone he knew had a tough but interesting story.

Drugs, drug dealing, crime and vandalism were prevalent in the community.

As a child Ash had a lot of energy and a curiosity of how things function, he was known to take things apart and put them back together and was one to stand out in a crowd with his sense of fashion after being introduced to punk rock music at a young age.

10 Barber Shop Year 9 Issue 4

Throughout the challenges growing up, Ash had one driving force and that was hairdressing, for an already eclectic punk kid, expressing his love for fashion.

Hairdressing was not an easy thing to openly talk about, but at the age of 10 he watched Edward Scissorhands by Tim Burton for the first time and the spark of passion was lit although he kept this to himself for some time, It was exactly what he needed to inspire him to embrace being unique and make something of himself in an industry that thrives on creativity and self-expression.

Exploring deeper in the industry he discovered men’s barbering and was consumed with the history, dating back to the BC’s! Fascinated that during the “Egyptian times men were makeup artists as well as face groomers,” he discovered.

The craftsmanship and mechanics inspired him further and during his research he discovered Vidal Sassoon, an idol in the industry who he could relate to having a challenging childhood, and a drive to push boundaries within the industry and a unique perspective on life.

Ash did his first training at the age of 14 at Marion Hair and Beauty, Adelaide, completing colour training, creative cutting training and up styling, this is where he entered his first Wella up styling competition.

And so the story began.

BORN BARBERS COLLECTIVE

Barbershops are renowned as a place of community, conversation, family, trust and respect; all things Ash has created at Born Barbers Collective.

Born Barbers Collective is an inviting and creative place where you are taken on a journey through the traditions of classic barbering and hairdresser fusion techniques for both male and female.

“A place that offers the highest of quality cuts for all age groups, genders and walks of life that walk through our doors and on a mutual ground. The word “Barbershop” which has been replaced with “Collective” is a statement of togetherness, team, community and collecting stories through all four chairs.” Ash says.

“Our little old shop in Adelaide has a wellknown reputation for its strict appointment only policy, 45mins -1-hour slots to aid consistency and high customer service that make people feel they are a part of something bigger.”

“I’ve always enjoyed how salons operated and flowed so I added this into my shop as a very unique element to our space, especially how much it was needed at the time for progressive men’s hairdressing.”

International travel and the impact that experience has had on Ash has certainly helped shape him into who he is now personally, professional and creatively. The time line went something like this…

NEW YORK, NEW YORK

“My overseas travel has been one of the most unreal experiences of my life! It all started when I was heading to NYC for my first time, and, like I did when I travelled Australia with Wahl, I never wanted to travel without doing a show or guest spot to learn different techniques and to network and meet other like-minded people. So, I hooked up a show through MUK for Long Island NYC. I will admit it probably wasn’t my best show as it was the first time having their coffee black and their sizes are massive, and I was so hyped up I felt like my cut was done in 15 minutes! Ha-ha but man did I talk!”

NASHVILLE

”Yeawolf (the rapper) put out on Instagram that he was in need of a guest artist for his shop “Slumerican” in Nashville TN. I jumped on it and replied to the post not thinking anything would come from it. I got a reply with let’s do it!

I couldn’t believe it! I decided we would throw a party called ‘Get us to Nashville’ in our shop, putting bands on and a fully licensed bar with a donation bin. We couldn’t believe how much our community supported the idea of getting a little Adelaide shop recognised overseas and helped raise over $5000!

From there we made a lot of friends that worked in either fashion or hair, which lead me to meeting Steve Viliot (Eminem’s Barber). He approached me, noticing my cutting style was very different to what he’d seen in the US, we enjoyed a cigar and stared planning!

From there we started touring under his label called Barber Authority. We started at the country music festival awards (out the front of Johnny Cash’s museum) in Nashville, and he topped it off by taking us backstage at Bonnaroo festival where he showed us a lifestyle, I never thought was possible.”

AUSTIN TEXAS

“Steve Viliot flew me back out to Austin Texas a few months after for Austin City Limits Festival where I got to meet and cut the legends from The Gang of Youths, Arctic Monkeys and hang out and chat with Peter Keys, Deftones, Metallica etc.!

Again making sure I got to experience the most I could. While I was in Austin I got to meet some of my biggest inspirations in the barber world like Danny Amorim (akasuccsessaddict)(BarberShop 9/3), Chuck (aka-whosyourbarber), Mathew (akamrrazorsharp413) they were there working for a brand called GIBBS GROOMING where I met even more crew on the next weekend for round two of the festival and made long life friends with!”

BACK IN AUS

“Back in Australia for a couple of months, they asked me back to be in Orlando TN for 11 Barber Shop Year 9 Issue 4

premier Salon Expo where I was introduced to others in the industry and finally got to see my man Danny Amorim do his very famous inspirational speaking and cutting seminar!! Massive highlight of my trip!”

ORLANDO TN / BROOKLYN NYC

“Heading from Orlando (very hungover) I landed in NYC where I was doing a demonstration for GIBS GROOMING. Two sold out classes with my sister (from another mother) Gabrielle Davies and one inspirational speaking seminar for antibullying/abuse.

I got approached to do this seminar as they heard a bit about my story and it was one of the most confronting talks I’ve ever done, but when the crowd reacted to my story, it was a feeling I haven’t felt before.

This is why I now add a part of this to all my shows. All this was at BarberCon Brooklyn NYC. I couldn’t believe it when I was given the list of educators on the bill and thought, how the hell did I get on this list, with some of the top leading barbers and stylists around the world!”

SOUTH KOREA, SOUEL

“Ahh south Korea! One place that holds a special place in my heart. My brother was getting married to his Korean partner in Souel and of course I was going to be attending! But I didn’t want to end my guest spot/show streak! So, I put out some feelers to say that I was heading over and would love to find a shop to guest at, I finally got a response from the famous Billycats Barbershop! This team were such beautiful and respectful souls, making sure I was always ok and comfortable. But man did they get me working! They booked me out for 3 days straight and booked the shop out for me to educate my style of cutting. What I took more from them, than others before was their level of customer service. The warm and inviting barbers and space had such amazing traditions. I love that I still get to speak with them regularly and can’t wait till I can get back over to see my brother MR.Buggys new Barbershop!” cont’d on page 12

cont’d from page 11

“In all my travels there’s one important thing I have learnt. It’s not social media that gets you far, but the purity and honest content and connections you build. The energy you put out there is what gets you noticed not the numbers.”

HOTSHOTS TEAM 2020

“I first heard about the Hot Shots Team at Hair Expo in Sydney where I did my first (unknown) huge demonstration at the age of 21 for Wahl.

It was the first time I was on the same bill with my biggest inspiration Peter Dorio! We went together. I had heard about the 4 tam members winning the award, which allowed them to collaborate together in a house. I was all about it and hoped one day I would be able to get to that point in my career. When I was told that I should enter by friends, as this would be my last chance due to the cut off age, I had to. I’m not one to put myself out there in the sense of boasting but it was something I felt I needed to try. And here we are! I’m really excited to be starting this journey with the other unreal winners to collaborate and more importantly get inspired and learn!! “ “My philosophy in hair is to always push the boundaries, with teaching and learning the classic techniques and styles but also adapting modern styling and high fashion techniques. To work hard and always be on the lookout for the right team and or making an environment for a team to flourish. I’m a big believer in evolving and growing as a person, in work and in life and to always treat people equally in a team.

“A lot of my collections are an expression of past and present, overcoming and becoming what’s going on in the world in all forms i.e. people, music, street style, architecture, nature, light and shadow, vintage photos, environmental climate.

“Once you open your mind past the thought of ‘just a haircut’ or ‘just another photograph’, the world is an endless treasure trove of inspiration and possibility, you just have to take the time to stop and look around and find the macro beauty.

“What drives me to share my knowledge is knowledge. I was fortunate enough to have mentors that gave me all the time in the world

to educate me in the craft which actually educates you on life. This industry gives back so much. I really feel it’s my duty to express this and to pass it down especially to the younger legends of the industry. To put myself on stage in front of the world is always daunting as hell, but I do it to keep the fire burning, it’s how I get the kick out of education, for myself through educating others.”

world has me feeling connected with the collection and feel I can put more detail and emotion to the photo. The process is a big one, mixing chemicals (reminds me of perm development), long nights under a red light but manually working on the collection, It’s a lengthy process, about a 4-hour process from start to finish for about three different looks, as each step is a mindful experience with that captured moment.”

HOT SHOTS COLLECTION

2021 PLANS

“The collection of images I did for the HOT SHOTS comp, were really an array of different characters, looks and styles that come into the shop daily, they were all real customers and I thought that was a perfect way to show what we are about.”

“Putting them into an editorial look was a very different experience for them.

It was a really enjoyable collection and I really wanted to show that using barber techniques in female hair can still look soft and feminine, also using hairdressing techniques on men can also still give you a masculine look.

It was an expression on how I’ve been feeling a bit stuck, being known for just ‘barbering’, but would love for Australian to know I love all aspects of hair and don’t want boundaries in my career.”

Ash has a growing passion for photography and this has grown in the past year especially with a pandemic, closing the shop for 7 weeks in total.

“I decided to get my film cameras back out, and to go out shooting to get away from the noise of the news and negativity. It sparked my love for photos and how it makes you look at the world in a positive way even though the world is in mayhem.”

Ash went on to build his first darkroom at his house to start developing and printing his own photos, researching portrait darkroom work and loving how they looked on film and then printed.

“In my past two collections I’ve done all the studio photography on digital as well as on film” says Ash. “It’s a process that I’ve found that adds another element to my creative side. Editing a photo in the analog 12 Barber Shop Year 9 Issue 4

Due to Covid, and cancelation of all of this years and next year’s tours, Ash has already got some ideas in the works. “I’m putting my energy into creating new, exciting and quite eccentric collections! Utilising both skills in hairdressing and barbering, I’m really homing in on my photography work, and collaborating with other hair colourists, and stylists in Adelaide. And of course, all the exciting new adventures to enjoy with the Hot Shots Team! I have no idea what will come from all of this, but I know that I’ve been on a career transition and feel it’s panning out how it should. My mind is open to it all!”

60 SECOND SPEED DATE WITH ASH WELLER. Favourite place in the world Too many to choose but I’ll say Japan Favourite Food Anything celiac friendly... Nachos Favourite Drink Red Wine.

Favourite Movie Lawless What are you watching?

Brooklyn99 What are you reading?

1000 Images you must see before you die What music are you listening to?

70’s Rock, my Fav Band Deftones new Album What podcast are you listening to?

Darkroom Chemistry.

A brand new initiative giving men’s hairdressers and barbers a platform to showcase their creative and business skills

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20 21

CATEGORIES Photographic and Submission Australian Modern Barber of the Year Australian Modern Barber Business of the Year PHOTOGRAPHIC ONLY Best Men’s Collection Classic Best Men’s Collection Freestyle Best Team Collection Best Men’s Collection Junior BUSINESS CATEGORIES Best Director/Owner of the Year Best Customer Care Best Men’s Educator of the Year Best Barbershop Design of the Year NOMINATED CATEGORY Special Recognition

AMBA Clean Skin Professional Product Awards Categories HAIR CARE - Best Shampoo and Conditioner pair or 2-in-1 product HAIR STYLE - Best Styling Product. Entries can include:- Styling Wax, Cream or Paste BEARD CARE - Best Beard Care Product. Entries can include:- Oil, Wax, Cream or Paste OPEN FOR ENTRY 22nd February 2021

FINALISTS ANNOUNCED 20th September 2021

PRODUCT ENTRY DEADLINE 10th May 2021

AWARDS NIGHT 7th November 2021 Plaza Theatre, Melbourne

GENERAL ENTRY DEADLINE 2nd August 2021

BARBER SHOP WWW.AUSTRALIANMODERNBARBERAWARDS.COM.AU

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REAL TALK WITH THE

The Streets Barber Nasir Sobhani, also known as ‘The Streets’ Barber,’ has earned his affectionate title spending his time taking to Melbourne’s streets offering free haircuts and shaves to the homeless and less fortunate. As a guest speaker, Nasir recently joined The Barbiere Company and Movember to bring a great initiative called Real Barbers, Real Talk - a campaign and conversation training session specifically designed for barbers to help make a difference in men’s mental health Nasir was also one of the five people to be profiled as part of the Kenneth Cole Courageous Class Campaign in New York, celebrating individuals who have overcome obstacles in life to become inspiring role models.

His inspirational story of compassion and generosity has received significant attention globally.

Since receiving considerable recognition Nasir has been attracting clients from all over who come to receive fresh haircuts and simply meet him. Humble and friendly, he finds joy in ensuring all who sit in his chair leave with mutual feelings of respect and friendship.

Nasir was born into one of few Iranian families living in Japan at the time before moving with his family to Canada as a child. Later in life he struggled and overcame drug addiction, finding sobriety through his supportive family and friends. He pursued his true passion in barbering and has achieved a name for himself in the barbering community. Following his newfound path in life, he started afresh in Melbourne over four years ago.

Nasir Sobhani

Nasir has been cutting hair for fun most of his life but decided to take it up seriously years in 2013 - after completing 4 years at university, however after several years of apprenticing, and with hard work and perseverance, he finally received a shot as a full-time professional barber in 2015.

had passed when my addiction to drugs surfaced as a result of my insecurities within myself. The substance abuse spiraled downhill leading me to go into rehab. It was there that I was able to address a lot of my issues, my insecurities and lack of self-esteem. Realising I was trying to be like someone I wasn’t for so long and comparing who was to others I decided I wanted to live life differently, it was at that point that having a career in cutting hair stood out.

We spoke with this incredible man about his extraordinary life, past present and future, plus why he’s involved with Real Barbers, Real Talk!

WHERE DO YOU NOW WORK?

HOW DID YOU FIND YOURSELF MOVING FROM 4 YEARS OF STUDYING TO BE A HISTORY TEACHER, TO BECOMING A BARBER?

Originally, I felt I had to do something that in my opinion, and my understanding at the time was a respectful profession, this was because I would compare myself to other members of my family who were mostly academics, scholars or doctors. For me, to cut hair as a profession in that field, I never felt was good enough.

Both my brothers went to University and I followed attending the same University as them. My eldest brother went onto studying his Masters in teaching, and as a result, inspired me to teach, coupled with my favourite school subject, history. The whole time I was studying my family and friend were encouraging me to cut hair and I never really entertained the idea. 4 and a half years of studying

I’m currently working at The Streets Barbershop, which I do not own however, I am an advisor and the head barber at this beautiful shop.

It’s been an amazing experience, the shop’s involvement with the local community is very much aligned with my values, morals and ethics and that’s why it’s such a perfect fit. I love the people and have an awesome team that I work with.

WHAT GOT YOU INTO TAKING TO THE STREETS TO GIVE FREE HAIRCUTS?

I was on my way to work and there was a homeless guy who I used to buy a coffee and a muffin for all the time, but I felt like I wanted to do more for him. One day instead of a muffin, I asked if I could give him a haircut. For the six months I knew him, giving him $2 coffees and $4 muffins, he never looked at me. But when I gave him the haircut, he looked me in the eyes and said: “Thank you for making me feel human again.”

WHAT KEEPS YOU MOTIVATED TO STAY ON THIS INCREDIBLE PATH?

Absolutely the teaching and philosophies of the Baha’i faith. I am a Baha’i, and the fundamental teachings of the Baha’i Faith from my understanding is service to mankind. The Baha’i faith is a worldembracing independent religion. Every day I wake up with a desire to serve mankind because I want to serve God and my love for God. One of my favourite quotes from the Baha’i writings is “Do not be content with showing friendship in words alone, let your heart burn with loving kindness for all who may cross your path.”

WHAT IS A TYPICAL DAY FOR YOU?

A typical day for me is to wake up and do my morning stretches, pray and prepare for the day. Because I am on my feet all day, whether I’m at the shop or I’m going out on the streets it’s important for me to ensure that I am physically, mentally, emotionally and spiritually fit as this will, as a result, allow me to be of service to my brothers and sisters to the best of my abilities. I like to cut hair with the intent to serve the person I’m cutting, so it doesn’t matter if they’re paying me or not, I will ensure that they leave feeling happier.

YOU WERE ONE OF ONLY FIVE PEOPLE TO BE PROFILED AS PART OF THE KENNETH COLE COURAGEOUS CLASS CAMPAIGN IN NEW YORK. CAN YOU TELL US A LITTLE ABOUT THIS AND HOW IT EVENTUATED?

The Kenneth Cole Courageous Class Campaign in New York arose around the same time The Streets Barber movement was happening.

The team reached out from the brand and gave me a spiel about what The Courageous Class Campaign was and when I got asked to be involved, of course, I jumped at the opportunity to fly to New York and partake in an awesome movement.

I was taken back and very honoured to be aligned with people in the field, especially being the first campaign I had done on a scale like this with The Streets Barber movement. It was an amazing opportunity.

It was quite an experience from cutting hair in Melbourne, Australia, to people posting photos of me from subways in New York. It was crazy.

The campaign all happened through the grace of God, but it didn’t change anything, I returned to Australia and continued what I was doing on the streets. It’s not about these events, campaigns and so on, it’s more about the streets and the people.

CAN YOU TELL US ABOUT YOUR INVOLVEMENT IN THE RECENT REAL BARBERS, REAL TALK CAMPAIGN, WITH THE BARBIERE COMPANY AND MOVEMBER.

It was an amazing campaign, I know a few of the guys from The Barbiere Company and they’re beautiful souls. When they approached me about Movember I jumped at the opportunity, it’s right up my alley and what we do as barbers, we talk real talk with real men. However, I think it is important to note that these days the barbering industry is

becoming - and should continue to be - more welcoming to female clients, as well as those who are non-binary. It doesn’t have to just be for men, rather a space for anybody, for all people, to have real talk.

But yes, men can be a little bit more hesitant to open up, so being able to share my experiences and talk to barbers during the training session in a similar fashion that I would do in the shop was just perfect.

I love it so much, I’m not bringing work home because this is real life, it’s not like something you can let go of, it’s something we have to deal with every day. Being able to share my insights and experiences that I have had over the years on this whole topic was awesome. The feedback was great, and I feel like I learnt a lot from attending these talks as well and listening to people speak.

WHY DO YOU THINK THE BARBERSHOP IS SEEN AS A SAFE PLACE FOR MEN TO TALK?

When a person walks into a barbershop and sits in the barber chair, they’re opening themselves up to being vulnerable. This sets the tone for the duration of the haircut. Allowing themselves to be vulnerable, by opening up and giving someone else the responsibility to take care of their image is a level of trust that is built with the barber, it allows for a deeper level of connection. So, trust and confidence get established, whether it’s consciously or subconsciously.

DO YOU THINK SPEAKING TO OTHER MEN ABOUT THEIR MENTAL HEALTH HAS ACTUALLY HELPED YOU AND COULD HELP OTHER BARBERS IN THIS FIELD?

Speaking out about mental health and checking in on people has helped me because it can actually have a reciprocal benefit. It’s not always me necessarily asking the person how they’re doing; it often turns into more of a productive conversation between two people, in which we support each other in this way.

AND FINALLY, WHERE DO YOU SEE YOURSELF IN 5 YEAR’S TIME?

I see myself, just continuing to serve in whatever capacity deemed fit. We have an incredible opportunity in the prisons, where we have started a barber training program with hopes to have a barbershop set up in the prisons or have a few courses running in 2 or 3 of the prisons at once. At the moment it’s just me and one other barber from The Streets Barbershop conducting the program, with a vision to grow the program. @thestreetsbarber @thebarbierecompany @thestreetsbarbershop Watch the highlights and hear more from Nasir during the Real Barbers, Real Talk training. Visit barbiereco.com.au/movember Keep the conversations going all year round.

Grab a merch pack to help initiate difficult conversations in your barbershop with clients who might be struggling.

Only $29.95 inc. Contact 1300 833 983 to order yours now!

A Multi- Creative Force Barber, Artist, Designer and Creator

ALL HAIL!!

JULIUS CVESAR

BY REX SILVER

Julius Cvesar is a 32-year-old Los Angelean of San Francisco/Oakland origins, who’s 16 years in barbering has seen him become one the most highly regarded and respected in the industry. His work is so unique it is identifiable at a glance. His energy and passion for creativity has no boundaries.

Julius’ work ethic in barbering, which is focused and unrelenting, has afforded him to also express the multilayers of creativity he possesses. He can now express, create and commercialise not only the fruits of his talents in hair, but art, fashion, design, music and jewellery.

One of Julius’s motto’s is “when you love what you do it’s not 9 to 5, it’s 24/7.”

In 2018, Modern Salon awarded Julius, Men’s Groomer of the Year at Barber Con. Julius has worked with, been sponsored and endorsed by and educated for, the likes of Wahl, Mizutani Sciccors, Takara Belmont, Squire and Dyson just to rattle off a few names. He has travelled the globe educating and presenting in places throughout Europe, North America, Asia and Australia, where I was lucky enough the attend one of his shows at Hair Expo, still in awe at his hair art skills!

Let’s meet Julius Cvesar..

WELCOME TO AUSTRALIAN BARBERSHOP AND THANK YOU FOR YOUR TIME JULIUS, TELL US ABOUT YOUR UPBRINGING AND WHEN YOU FIRST DISCOVERED, YOU WERE A CREATIVE.

I grew up in a typical Filipino household that was striving to live up to the “American Dream”, which essentially meant my parents worked very hard and I was raised into multi-family multi-generational households. My grandparents essentially were the “babysitters” for all of us kids, so I became very close to all my cousins as well.

My mom was a very budget mindful lady and made sure we spent our money correctly, balancing priorities and leisure expenses. She has always been supportive of me in any passions I may have, and art was something I instantly connected to. Ever since I was in kindergarten, I always found my way closer to anything art related.

I remember watching Bob Ross (TV Host Instructional Painting) on Sunday morning TV and was always amazed to see him paint landscapes, and it really was satisfying to watch. Earlier influences definitely included Salvador Dali, who’s art just really spoke to me in ways that allowed me to see the world in a way that seemed very similar to my mind abstract and whimsical. As I’ve gotten older, Basquiat gave me the same feeling that Dali did.

PLEASE TELL US HOW YOUR LOVE FOR ART AND BEING CREATIVE MORPHED OVER THE YEARS

As mentioned, I’ve been in love with art since I was a child.

I actually was well on my way to going to Art College and pursue being a Graphic Artist. After graduating High School, I took that notorious “one-year vacation” before going to college, which actually led me to never going! I immediately entered the work force, working in sales, where I was even involved in launching the first iPhone! All at the same time, I was still painting, But I was falling more and more in love with barbering. After that first year out of high school, I actually never pursued going to Art College, and essentially stopped painting. Lots of life has passed since and it took the Pandemic for me to come out of Art retirement. I painted my first large scale painting this year, after 14 years of hiatus.

I am now working on my first Art Show, scheduled to be launched Spring 2021.

WHAT DRIVES AND INSPIRES YOUR CREATIVITY?

I’m inspired by so much in LIFE that I translate through my work, whether it be Hair or Art or Fashion or Design. I love people watching. I love to see how society moves and reacts.

I love to see the weather change. I love seeing the creating and deteriorating of things. Architecture and Fashion are both big inspirations of mine. I’m heavily inspired by Brutalist Architecture and design.

WHEN DID YOU START BARBERING?

I started cutting hair when I was 13 years old. It was actually a family chore. My mom wanted us to save money, so she came home with some Wahl at-home clippers, and had me cut my dad, grandfather, little bro, and myself hair. We all literally just shaved our heads anyways. Ha-ha. Like a new art medium, I instantly fell in love with barbering. In high school, I would cut hair in the garage every day after school for $5. Fast Forward, during my time working in cell phone sales, it was around the same time as the US Recession. I wanted to pursue finally getting my barber license. I attended BayView Barber College in San Francisco and soon after was licensed working in my first barbershop called Fresh Cuts in Daly City. In 2012, I decided I wanted to continue my growth in my barbering journey, and moved to LA. It’s been a crazy journey ever since.

“I’m inspired by so much in LIFE that I translate through my work, whether it be Hair or Art or Fashion or Design.”

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Barber Shop Year 9 Issue 4

cont’d on page 18

cont’d from page 17

“art was something I instantly connected to. Ever since I was in kindergarten, I always found my way closer to anything art related.”

WHEN DID YOU START INCORPORATING/ PERFORMING/PRESENTING YOUR ART AND USING HAIR AS A CANVAS?

I actually just started painting on hair only a year ago now. First one being the Flames and since then coining the style of hair colour art as #KHAOTIKCOLOR

PLEASE TELL US ABOUT THE RISE OF JULIUS CVESAR AND WHAT THAT LOOKED LIKE.

Being from the San Francisco Bay Area, I was honestly early on Instagram, when it was a time where only a few people were using it, mainly photographers. I was able to lock in @juliuscaesar as my username early, not knowing how big and life changing this app would actually be. I was always pretty business savvy, marketing myself and my haircuts on earlier apps/sites like twitter, Facebook, myspace etc.

I think what really brought a lot of people to my brand especially on Instagram was the way I presented my work. Prior to doing all the hair art, I used to post only in black and white monochromatic visuals. All very dark and contrasted, with moody visuals usually implementing fashion, design, and architecture. This caught a lot of attention from many around the world, and I have since then worked with so many amazing companies/people/events all across the world from Tokyo to Paris to Toronto to Sydney and everywhere in between.

PLEASE TELL US WHEN YOU STARTED EDUCATING TO OTHERS AND ABOUT THAT JOURNEY.

I started educating back in 2016, as an international educator for Layrite and Wahl Professional. A few years ago I broke away from both companies to pursue my own independent education. I launched All Hail Academy Feb 2019, which has been endorsed

by Mizutani Scissors, Dyson Hair, and Takara Belmont. I’ve been blessed to have worked on some of the top premier hair conventions globally including Hair Expo in AUS.

PLEASE TELL US ABOUT ALL HAIL STUDIOS

ALL HAIL STUDIO is ca reative studio space built with the focus on “building more than just barbers”. I’m there to help build the ones under me, so one day they can be their own brands. In today’s age, the appeal of entrepreneurship is huge, and being mindful and humble to the fact, I work with my guys collaboratively to allow all of us to grow together, with my genuine guidance.

EXPLAIN THE BIG PICTURE OF WHAT YOU DO NOW.

Simply put, I want to continue using hair as the vehicle to open opportunities, connect people, and be a Pillar in this community/ industry. Being highly multi-faceted in my creative passions, I plan to continue creating art in every medium I genuinely love the Julius Cvesar Brand. LLC is the umbrella, with All Hail being subdivided into All Hail Studio (the creative space), All Hail Academy (education), and All Hail Online (merchandise).

Additionally, #sincerelyMADMAN will be an extension, where I am able to present my other lifestyle driven art forms including paintings, art and design, music, and jewellery.

NEXT ISSUE, WE WILL TALK MORE ABOUT STMNT, A PRODUCT- LINE THAT YOU, STAYGOLD AND THE NOMAD BARBER ARE BEHIND. PLEASE GIVE US A LITTLE ON THAT AS A LEAD IN.

Throughout the 18 years involved in barbering and the hair industry, I’ve been blessed with the privilege to have worked with some of the most amazing companies and people. I’ve been able to experience and see the world in ways that others would consider 2 lifetimes. My love for more than just hair really went into creating hair, paying ode to the movement of society, the design in fashion and architecture, and my genuine conviction to add a grooming range to my industry that truly is made for everyone.

Stay tuned.

JULIUS CVESAR BRAND LLC @juliuscaesar www.allhail.online

18 Barber Shop Year 9 Issue 4

AAB FASHION 2 Ardena Crt, Bentleigh East VIC 3165 Australia Phone: +61 3 9575 0600 Fax: +61 3 9575 0699 Website: aabfashion.com

andisclippers.com.au

The Gold Zone WITH US Correspondent StayGold

We first met Sofie Pok AKA StayGold in issue 9/2 and got on so well. Sofie loved how BarberShop Magazine connects and represents to the Australian Barber Community, so it seemed only natural to extend the offer to her of being our 2021 US Correspondent. She said YES!!

Staygold is a truly special person and amazing creative, open, candid and heart warmingly grounded and honest.

You’ll see this in her words and now her images, as a budding photographer, as she so generously shares with us. We are going to follow Sofie for 12 months and it’s going to super fun ride…. Let’s Go!!

IT’S BEEN A CHALLENGING YEAR SOFIE, WHAT ARE SOME OF THE CHALLENGES YOU’VE FACED AND HOW HAS THE BARBER COMMUNITY IN THE STATES DEALT WITH THESE CHALLENGES.

2020 took everyone by surprise. Going into 2020, it seemed more apparent online that people had their biggest hopes and dreams to do something incredible and then the world responded and said SIKE!! I remember it very vividly because I was just coming home from a Tour with artist Usher a week before COVID-19 shut down in our country.

As far as barbering went, COVID-19 cancelled all my travels plans up till April at first, but soon to be throughout the year. Keep in mind I usually travel 3-4 times a month to now zero. My clientele all took a break as well because we weren’t allowed to open.

At one point they restricted salons/barbershops to only open in an outdoor setting, which is also a joke if you do barbering. Imagine, sweaty clients and trying to do a skin fade? I’ve heard many friends have had to close locations from the first lock down. It’s extremely sad and also how it may affect high traffic shops because of only allowing 25% capacity. It cancels a lot even for stylists who are used to double booking their clients. Though the year had some falls, I’ve also learned new skill sets during this time.

Defining more of my personal brand, strengthening my photography, videography, and my personal business. We (Julius & Nomad) launched STMNT grooming for the US market towards the end of 2020! It was crazy to think we could do it during what seemed to be the worst year, but we did and so far it’s been the highlight of my year.

HOW HAVE YOU KEPT YOURSELF MOTIVATED AND WHAT THINGS DID YOU IMPLEMENT INTO YOUR DAILY LIFE TO COPE, BOTH PERSONALLY AND PROFESSIONALLY.

At first it felt like a nice long weekend most barbers & stylist wish they had. I mean never in our lives have we had SUCH A BREAK. I was enjoying myself being home for once, but then it just all hit me at once, after a month or two, that I wasn’t feeling productive. I got a bit sluggish and was kinda anxiously pacing around to find something to do. Also seeing all the negativity online was starting to get to me. In the midst of a big protest and looting in LA, my birthday also happened. So, it was the weirdest celebration ever lol. I struggled with finding a NEW way to be busy from HOME. I started getting back to projects, reading self development books, keeping up with social channels and launched my podcast. Before I knew it, my schedule started to fill up again. Through creating for the sake of creating, I ended up working more with Usher which helped me keep busy from home and occasionally light travel to the city to film and take photos. I learned this year that I LOVE photography and I’m currently trying to

20 Barber Shop Year 9 Issue 4

“Nerves don’t go away, but you eventually learn how to calm them by practice and repetition.”

build up a new path in that as well. Personally, meditation has helped me find a balance in my thoughts. Reading and listening to my fav podcasts have also helped me sort my thoughts and readjust my focus to things I could control and find another way to spread positivity. I just know if I’m a mess, I can’t help others.

TELL US ALL ABOUT YOUR SIGNATURE SERIES BABYLISS CLIPPER SERIES.

The Black Fx Clipper launched September 2019 (matching Black fx trimmer came out mid-year 2020) and it was so crazy to see our faces blasted on the boxes. It was not only big for us as barbers, but the company, because they hardly use their own ambassadors to attach to a company name. I felt completely thankful for the trust they had in us to try something that was very new for them. That moment reassured me that the continuous, extra work that I thought people wouldn’t notice over the last decade was so worth it. Sometimes we get lost in thought when we’re doing something and wonder if it’ll ever pay off or that if nothing happens right away then maybe we’re not in the right field, but if there’s anything I learned, it’s that is it worth it. Why? Because if you enjoy what you are doing, YOU REALLY are enjoying your time and you get the most out of it. Dragging our feet through something we don’t love; you won’t ever be the best at. You work harder for things you like & gravitate towards & alignment for opportunity becomes more effortless. Worrying does not bring us closer to where we want to be. Time is going to pass regardless so doing something you like is what will bring you closer to the goals you want. Cliché as it is but trust the process. Function by intention, not reaction. Move with purpose.

Photo by ig @alexweyer

WHAT HAVE YOU LEARNED THIS YEAR FROM HAVING TO ISOLATE YOUR WORK TO STUDIOS AND VIDEOS, WITH HAVING LIVE AUDIENCES TAKEN AWAY FROM THE EQUATION?

At first, I was pretty bummed out, but it did teach me that you have to adapt to what’s current. Zoom started taking over and virtual classes began. I’ve done a bunch this year and learned that most barbering ones were so low quality or unorganised. I collected the data and launched my own Gold zone Virtual. 3 days with 3 levels to choose from with the highest streaming I could find mixed up with my equipment. I mean think about this, when you sit in a class, if you are not sitting up front and centre, you can’t possibly see the details barbering requires. Through my virtual classes, everyone had a front seat, which was exactly what I was looking at too. I also opened online mentoring and private 1-on-1 classes to create custom classes for different topics depending on the person who takes it. Everyone’s in such a different place with different goals. During this insane year, I was actually able to research and find new equipment, now I feel like I could potentially run on online tv show for hair lol. That, plus the opportunity to do more work in photography and video work, I’m VERY prepared for anything now. My knowledge has grown for even more gadgets and I’m already brainstorming upcoming classes for 2021! cont’d on page 22

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cont’d from page 19

“I’ve always wanted to create a product and it’s been nice to finally check that off my bucket list.”

NEXT ISSUE WE WILL TALK MORE ABOUT STMNT, AN AMAZING NEW PRODUCT RANGE JUST LAUNCHED STATE SIDE AND SOON TO BE AVAILABLE IN AUSTRALIA IN 2021.

CAN YOU TELL US ABOUT THAT?

This was crazy timing but over 2 years ago Julius Cvesar, Miguel Gutierrez and myself were approached individually to see if we were interested to join such a project. I’ve known Julius since my first 2-3 years of getting into barbering which is about 7 years ago now and we worked together also on many projects together. Miguel and I met at a hair show, maybe 2016, which brings us to 4 years and the first question each of us asked was “WHO ELSE is part of this?” LOL! Chemistry is very important, but also reputation of who is involved. As you start growing your personal brands, this is very important in collaboration with people or companies. I’ve been approached by many product companies to collaborate or find ambassadors, but this was different. This was actually OURS. We were 110% hands on in the process of creating all from scratch. Someone believed in us and in our story and allowed us to create the way we wanted, design, brand name, scent, functionality, brand story, packaging and all the other details. Let me be honest, when it came to design, I HAVE ZERO experience in that so having Julius and Miguel nearby to cross ideas with was great. We all worked together to find a nice balance between the three of us. Collaboration was very much needed to create such a range that would cover all bases. Seeing our faces plastered on the brand, our quotes, and signature caps and on all labels was AGAIN a dream. I’ve always wanted to create a product and it’s been nice to finally check that off my bucket list. It’s just going to grow even more from here.

USUALLY IT’S YOUR WORK BEING CELEBRATED; HOW DID IT FEEL BEING THE MODEL THIS TIME.

Rather awkward!! I know many of the readers who see this article won’t believe it, but I am very nervous in front of the camera especially modelling of some sort. I do get in front quite often but here’s my secret, I usually shoot everything MYSELF. There’s ways, trust me lol. It’s not having a mirror to look at, but actual real faces of people you don’t know who all are just staring at you. All I kept doing was trying to have tunnel vision and keep myself focused. The barbering industry has taught me that you need to be prepared to take that new style you’ve never done that walked through that door... you sink, or you swim. You lose out on that money or you grab life by the horns and run it. Nerves don’t go away, but you eventually learn how to calm them by practice and repetition. @staygold31 @stmntgrooming Sofie Pok aka StayGold is a BaByliss International Educator and Signature Series Artist.

Sofie is the American Barber of the Year at the USA Influencer Awards 2019 BarberCon Female Barber of the Year 2017 and 2018.

22 Barber Shop Year 9 Issue 4

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SAME, SAME, BUT DIFFERENT UK SECOND LOCKDOWN

BY REX SILVER WITH ROBERT BRAID - UK CORRESPONDENT.

As you know, Rob likes me to call him for our quarterly catch ups. We message each other every couple of weeks to keep in touch, but I was a bit cautious about our call this time, not knowing how Rob would be with his businesses going into lockdown for the second time, our Melbourne Barbers would know better than most, probably anywhere in the world really what that actually feels like.

His vibe was surprisingly up-beat: “Hey Rex, hope you don’t mind I’m going to do most of this call hands free, I’m painting and decorating a room in the house!”

Sounds good so far. We exchange pleasantries and decide we’ll keep it fairly brief as really, not much has been going on….

LOCKDOWN V2 UK. Rob loves to shoot his work and does several collections a year, tons of travel and shows and, like all of us, has had that closed off to him.

comforting was peoples outlook, you get the impression that people really want, whatever a new normal might look like, to happen and go forward. When we went into lockdown again this second time, everyone is like right! we know what it’s like, let’s enjoy it, make the most of it because we know the other side is going to be hard work”

WE TALK ABOUT THE COLLECTION…

WE TALK A LITTLE ABOUT BUSINESS….

In this issue Robert is sharing with us his collection titled “TEKKEN”, one of the most recent shoots before the first lockdown.

“Coming out of lockdown the first time was really, really different. With the restrictions and new health procedures in place and with restricted numbers, it just wasn’t the same.

Some days were really dead, some were booked out and you would think, here we go!”

“Here comes some normal, but overall, very inconsistent and hard to plan around with staff hours and the like. One thing that was

“This really, when you think about it, is probably quite relevant as many people have probably been playing TEKKEN in lockdown.

But that’s not the inspiration behind the collection, just a coincidence” Let me tell you a story, about, well almost 15 years ago I suppose, way before the kids, just when a lot of us were starting to see our partners, we made it a ritual that every

24 Barber Shop Year 9 Issue 4

Tuesday night would be our night, the lads, because Tuesday is nothing really is it?

This lads night became our TEKKEN night and at one stage grew to about 20 lads, we had tournaments and finals, and we even made a trophy, (pictured) and painted a controller gold and the winner kept it for their reign. This only recently stopped as numbers eventually dwindled down and we all have kids now, most of us. It really was a special part of my life and truly inspired this collection, I hope your readers enjoy it�

SAM WALL 1988-2020

Robert would like to dedicate his last feature as UK Correspondent in BarberShop, to a close friend he recently lost to suicide, Mr Sam Wall.

Thanks Robert, love the images, thanks for super fun collection and shinning a little light on darker times.

I thoroughly enjoyed following Robert for 12 months. This is the last piece on Robert Braid as our UK Correspondent, but most certainly not the last time BarberShop and our readers catch up or hear about him. Once in the BarberShop Family, ALWAYS in the Barbershop Family.

TEKKEN SHOOT CREDITS:

Hair and Art Direction: Robert Braid @r.braid MUA: Dani Saysell Photography: Liam Oakes

Sam was dearly loved by the greater UK Barber and Hair community and our thoughts and wishes go out to Sam’s family, friends and loved ones.

And if this affects you in any way and you feel like reaching out, please call: Lifeline Australia: 13 11 14

25 Barber Shop Year 9 Issue 4

y r o t S r e v Co

Iconic Styles

A style icon expects superior styling performance delivered in a salon world of premium sophistication and simplistic luxury. Catering to these individual needs, OSiS+ Session Label provides the finest styling range, ensuring superior performance, true craftmanship and long-lasting perfection, all tailored to reveal your own iconic style.

Travis Balcke Travis Balcke, Schwarzkopf Professional ANZ Guest Artist has established himself as one of our most sought-after hair stylists, with a career that spans over a decade, and establishing himself as Eugene Souleiman’s chief assistant for the international Haute Couture and ready to wear circuit.

DO YOU HAVE A FAVOURITE PRODUCT AND WHY?

This global experience, cemented with Eugene, is further expanded by leading the hair teams for shows including Maison Margiela, Stella McCartney, Thom Browne and their front row celebrity clientele. He has directed shows at MBFW Australia for Albus Lumen, Akira and Ten Pieces. Travis’ technical skill and innovation combined with his communication style is highlighted through his work with Schwarzkopf Professional recently in their Essential Looks 1.0 presentation. Clients include Albus Lumen, Harper’s Bazaar Australia, Elle Australia and Jones magazine.

Travis has worked with some of the most iconic global faces including Kylie Minogue, Lara Worthington, Jennifer Hawkins, Julianne Moore, Cate Blanchett, Elizabeth Debicki and Jessica Mauboy.

WHY SHOULD BARBERS CHOOSE OSIS+ SESSION LABEL AS THEIR PRODUCT OF CHOICE TO BOTH USE AND ALSO RECOMMEND FOR HOME USE?

OSiS+ inspires you with the ultimate Trend Collection, bringing tomorrow’s trends to your clients before they go mainstream, so we caught up with Travis Balcke to talk about how this versatile range can push boundaries of all barbers, to create truly individual signature styles.

WHAT DO YOU LOVE MOST ABOUT THE OSIS+ SESSION LABEL RANGE?

The thing I love most about the range is the diversity and the way the products work in so many different environments and hair textures.

26 Barber Shop Year 9 Issue 4

My favourite product at the moment is the OSiS+ Session Label Memory Net Hairspray. This has been my favourite onset product, that holds hair and allows me to move and change styles throughout the day while maintaining control.

There is something for everyone within the range and it’s incredibly versatile. Session Label brings superior styling performance, even when working on the finest hair types, thanks to premium super light formulas, therefore hairdressers and clients can create their very own styles easily.

DOES THE RANGE LEND ITSELF WELL TO ALL MEN’S STYLES, LONG SHORT, FADE, CURLY ETC

Yes, it does. The range offers more precision for styling and maximum control. There really is no limit when you’re creating with the range as there is such an impressive array of products.

WHAT CAN YOU TELL US ABOUT WHERE YOU THINK MEN’S HAIR FASHION IS HEADING IN THE NEXT 12 MONTHS?

I think that we are starting to see more length in men’s hair styling. For such a long-time men’s hair styling has been about the fade but now we’re seeing men embrace volume and texture again!

WHAT DO YOU THINK ABOUT HOW MEN’S HAIRDRESSING HAS CHANGED SO MUCH IN THE PAST FEW YEARS?

There is a move away from trends, with the focus more on keeping things clean and fresh but unique to you. A good barber will help you find something that is suited to you and your lifestyle!

WHO CUTS YOUR HAIR?

I have had my hair cut for the last 10 years by Elle Pidgeon, she knows my hair and understands what it is that I am after.

Elle is an all-rounder, she does men’s cuts, women’s cuts and colour as well. I like this because she has a great eye for detail.

HOW DID YOU GET INTO HAIRDRESSING?

I got into hairdressing because I spent so many years sitting with my mum in a salon and experiencing nothing but joy watching people do her hair. I always thought this is something that I can do.

WHAT DO YOU LOVE MOST ABOUT THE INDUSTRY?

The diversity is what I love most about the industry. One day I’m doing hair on Natalie Portman in Sydney, the next day I’m working on Milan Fashion Week (Pre-pandemic of course!).

ANYTHING YOU WOULD CHANGE ABOUT THE INDUSTRY IF YOU COULD?

Just a stigmatism attached to the fact that hairdressing is something that people do when there’s nothing else they can do. Hairdressing is actually a craft that requires skill and a creative passion.

WHAT DO YOU LOVE ABOUT THE BARBERSHOP EXPERIENCE?

It’s such a welcoming atmosphere, I think for some men there are few times where they get to sit down and relax for grooming, a barbershop forces them to stop for a minute.

IF YOU WEREN’T A HAIR STYLIST WHAT WOULD YOU BE?

I think I would probably be working in hospitality or retail. I thrive on that one-on-one personal contact with people, and giving people a feeling from their experience.

FUN FACTS ABOUT TRAVIS! Ideal night out? My ideal night out is dinner with friends and nice red wine.

Favourite Destination? Egypt Favourite Meal? Chicken Schnitzel Favourite Drink? Red wine Worst Fashion moment? Wearing a Kilt!

Worst hair moment? Full head of hair extensions and a razor cut mullet.

4 people living or dead that you would love to invite to dinner? Mum, Dad, Taylor and my nana.

Where do you see yourself in 5 years’ time? Working on my own business, creating as an individual and within a team, and inspiring young hairdressers.

For more information on OSiS+ Session Label, contact SKP Team on 1800 251 887 www.schwarzkopf-professional.com.au @schwarzkopfproanz

OSIS+ SESSION LABEL OSiS+ Session Label Super Dry Fix – a super dry fixation hairspray that delivers micro-fine spray dispersion with brushable results. Its strong fixation is perfect for styles that require maximum hold control.

OSiS+ Session Label Super Dry Flex – a super dry fixation hairspray that delivers micro-fine spray dispersion with brushable results. Its light fixation is perfect for styles that require workable hold control.

OSiS+ Session Label Volumizing Mousse – a super precise spray mousse application for targeted volume that provides immediate root lift. It has a workable, volumised texture with a flexible hold formula.

OSiS+ Session Label Super Dry Memory Net – a concentrated hairspray that delivers a dry, flexible and durable net on the hair. The memory effect lets the hair bounce back into place, even after brushing.

OSiS+ Session Label Salt Spray – a super airy texturiser for lived-in movement that provides extra body without overburdening. This texturiser delivers extra body for a lived-in movement.

OSiS+ Session Label Miracle 15 – a super versatile styling balm with 15 benefits helps to prime, protect, define, control and add shine to hair, whilst also providing thermal heat protection (230°C).

OSiS+ Session Label Powder Cloud – a super fine powder infused with Lava Rock for lightweight and flexible texture with naturally rough finish.

OSiS+ Session Label Crystal Gel – a super concentrated gel infused with Crystal Rock Extract provides radically defined textures and strong hold impact. Leaves hair feeling dry unlike any conventional gel finish.

OSiS+ Session Label Molding Paste – a super remouldable paste provides pliable hold without overburdening.

OSiS+ Session Label Coal Putty – a super rough formula with Activated Charcoal provides matte impact for raw looks with zero greasiness and medium hold impact.

BACKBONE BARBERS Who: Sam Squires. Osaka Scissors Ambassador, Morgan’s Pomade Ambassador.

Where: Shop 7/27-31 Currumbin Creek Rd, Currumbin Waters QLD 4223 Shop 9/110 Mountain View Rd, Miami QLD 4220

28 Barber Shop Year 9 Issue 4

Launching the new Backbone Barbershop Miami, stems from the want to open a space that focuses on quality of service and cuts, bespoke barbering and an inclusive culture that encourages talent and progression throughout the different streams of the industry.

“Our success as a business comes from the amazing barbers we have on board,” says Sam Squires, “and the culture we are trying to promote. After 2 years of having the smaller original barbershop in Currumbin Waters on the Gold Coast Queensland, we wanted to grow into a larger space and begin to develop what worked for us in the three chair shop and mimic it in a larger space. Our Miami shop is a 5-chair shop and double the size, this is a conscious decision as we are launching the Backbone Barber Academy in 2021.

WHAT DO YOU GUYS LOVE ABOUT BARBERING?

We love the ever-changing fashion and styles and the adversity within the industry that allows us to step from behind the chair and understand and take part in the many interesting aspects of the barbering industry, from competitions to training, and ambassadorships and product knowledge. it can be so widespread and so subjective.

I feel it’s pretty inspiring that you can progressively keep learning and taking different parts of the industry into how you cut hair, deal with clients and even deal with the business side of barbering, will the development of online booking systems and how social media plays such a big part in business its inspiring to watch the industry develop.

TELL US A LITTLE ABOUT THE FEEL OF THE INTERIOR DESIGN AND WHAT THAT MEANS TO YOU.

When designing the interior of the shop, we stuck with a few elements of design that made cutting hair and general running of the shop efficient. The interior is loosely based on a 50’s ‘diner style’ using the mint green feature wall to stand out online, and in the branding. The chequered floor is a throwback to traditional barbering which almost contradicts how modern the service list is at Backbone Barbershop Miami.

The space and size were developed to eventually accommodate Barber students and the Backbone Barber Academy, in an intimate and focussed environment. The bright colour scheme and clean finish differs from the original industrial feel of our Currumbin Shop.

AND THE SERVICES YOU OFFER?

Everybody is welcome, we are an inclusive barbershop that promotes quality, we want our clients to try our wide variety of services from collagen masks to cutthroat shaves. We aspire to have a friendly atmosphere where a client can choose their favourite barber and has no fear in trying new styles or services.

WHAT IS YOUR SIGNATURE SERVICE?

We are currently running a promotional service package that includes a full fade, cutthroat beard service, full eyebrow, nasal, ear wax service and a collagen anti-wrinkle mask.

It’s super popular and lets us show of the range of services we can provide. it’s a relaxing time for the client and lets our barbers dig deep into their creativity. @samthebarberman @backbonebarbershopmiami

ESQUIRE MALE GROOMING WHERE: Shop 4B/23 Cribb St Milton, QLD, 4064 Shop 4a, Tattersall’s Arcade, Brisbane City, QLD. 4000

Esquire Male Grooming is a prestige barber company from Brisbane comprising of two studios, located in the inner west suburb of Milton and the CBD. It’s a familiar story of a vision that became reality by American crew Allstar educator Mark Rabone.

Mark started his career in Birmingham back in 1987 at the tender age of 16, initially working his first 2 years of the apprenticeship in the unisex world before realizing his strengths and moving into the world of barbering. Fast forward to 2003, he arrived in Brisbane with 16 years’ experience working across Europe & Melbourne.

He opened his first store in Milton in 2004. A time when there wasn’t a great deal of choice for men wanting a precision haircut outside of the existing cheap and not so cheerful walk in shops. He decided to target the corporate gentlemen and decided on stylish minimalistic workshop that offered a warm welcoming environment; where quality was guaranteed. Running by appointment ensured consistency and allowed the team to forge great relationships with clients.

Offering a full service experience with online bookings, refreshments, and some of the best global product ranges bridged the gap between a salon experience a masculine barbershop environment, which filled a void for many.

In 2014 Esquire branched out into the city within the historic Tattersalls Arcade. This time round going with a more traditional old English design with an industrial twist.

The rich timbers and tiled surfaces allowed the workshop to be kept clean easily and looking pristine around the clock. A huge factor aside from the haircut not to be underestimated. Especially from the client’s perspective. The importance of classy artwork, bold hairstyle prints, strong retail displays and a touch of greenery, made a huge impact in the Arcade.

Keeping the team trained and motivated is the number one priority at Esquire.

Without a strong team the brand is nothing. All of the barbers have their own unique styles and personalities along with their own interpretations of lengths, textures, visions of clients desires which is applauded by many. Mark still believes uniformity is essential when clients come in for a service with a different barber that the experience should be the same from the process from the consultation to the product recommendation. The industry is always evolving, therefore team meetings, photoshoots, and training days are a regular ritual to hold Esquire to the standard they demand. Mark believes that being open to change and having everyone involved is the only way of having the team truly invested in the development and success of the business.

The team at Esquire look forward to the Annual photoshoot more than anything, it’s a chance to get creative with the entire looks, see how images look in real life compared to behind the lights and camera, nailing that shot and of course adding to their portfolio for completion work as well as displaying in the shop.

“It’s a fantastic Industry with great people working in it at all levels,” says Mark Rabone, “with so many barbers wanting to learn and improve their craft, I don’t see the hop back to the unisex salons to get styles barbers can’t achieve happening again like it did in the past.”

Insta: @esqmalegrooming @esquiremilton F/B: ESQ MALE GROOMING www.malegrooming.com.au

STRAIGHT OUTTA Barber School

BY KELLI DILLON AND REX SILVER

VICK DANIEL This is a New Series in BarberShop where we get the skinny on the RAW TALENT hitting the Barber scene direct from the educational institutions. Sometimes it will be TAFE, sometimes private schools but every time, it will be the story of Industry that’s growing, one Barber Journey at a time!!

Let’s meet Vick Daniel, check out his shop and see some of his work. SUPER IMPRESSIVE!!

After working as a taxi driver for ten years, Ashfield local Vick Daniel decided to shave his way to a career change and has recently opened his business, Clippers N’ Whisky Barbershop in Pyrmont.

Vick has taken the leap to open his own small business during COVID-19 but is confident the future looks bright for aspiring barbers as the NSW population is expected to grow on average by over 100,000 people each year until 2041, resulting in more heads that need haircuts!

Vick said a lot of people cut hair for their friends and family at home, and formal training through TAFE NSW offers a good start for those hoping to enter the industry.

“Formal training is extremely important, you need those basic skills,” he said. “There is so much more to barbering than cutting hair, from holding clippers correctly to hygiene standards, being qualified is what keeps the industry reputable and safe.

TAFE NSW Ultimo Barbering Teacher, Bruce Hathcock who also operates Legends the Barber Shop in Sydney and Los Angeles, believes now is a prime time to get skilled in the craft.

Vick completed the Certificate III in Barbering at TAFE NSW Ultimo and now enjoys using his people-skills from taxi driving when cutting hair for his clients. Vick said his favourite part of his new career is making people feel good about themselves.

“Barbering is a great career because not only is the job hands-on and social, qualified barbers are in high demand. Barbering is a reemerging industry with lots of pathways, including working behind the scenes in television and film,” says Bruce.

“I love being able to channel my creativity when cutting hair, I think the best part of my job is watching someone walk out of the shop with a spring in their step because of their new look,” Vick said.

As well as the barbershop renaissance, Bruce is seeing hairdressing salon owners encouraging staff to undertake training so that they can offer an in-house barber service. TAFE NSW barbering students

32 Barber Shop Year 9 Issue 4

learn in simulated barbering facilities and haircuts, beard trimming, head shaving, hair carving and tattooing (where lines and designs are shaved into the hair), brow trimming, and beard and moustache design.

“The hands-on skills I learnt at TAFE NSW provided me with the confidence I needed to start my own business, ‘Clippers N Whisky Barbershop’,” says Vick, “where customers can enjoy drinks and coffee while getting their hair cut. The concept of my shop described in the name is based on the complimentary glass of good quality whisky, whether it by 12-year-old scotch, a triple distilled Irish whisky, or a cold beer, when they’re waiting their turn for their service. Each of my clients get a no rush, and well-structured service every time.

“I am creating a place for guys to come relax and unwind. If a client has taken some time out of his busy day for some self-care, they should feel like they have treated themselves to a haircut, and not feel like they had to go and get it like a chore. I have created a barbershop, that has the vibe of the old school barbershop, where guys can come and just talk, and just relax. I also offer traditional barbers face shaves and head shaves. These services include 2 hot towels that have been scented with Egyptian Oud wood scents. We also offer teeth whitening and waxing of the ears, nostrils, and cheeks. “ Vick enrolled at TAFE to study certificate III in Barbering, in July 2019.

Completed the course in 2 terms and 2 weeks, then worked hard and

opened his own shop 6 months after completing the course. Currently he is a one-man band at Clippers ‘N’ Whisky Barbershop, but he is hoping to be joined by a second barber early next year and with big plans for the future is already looking ahead to a second spot by late next year.

Inside the shop, there is something to start a conversation on every wall with pictures of JDM (Japanese Domestic Market) cars and Hiphop references everywhere.

“I love radio-controlled cars,” says Vick, “and have decorated the shop with them too. I designed and built the entire shop by myself.

It took me 10 days, spending 15 hours there a day to complete this project.”

Vick says that he believes there is a big social element that adds to the positive experience of attending a barber and is absolutely loving this new chapter in his life.

“I have taken control of what I want to do and learned that you can achieve anything you put your mind to. I absolutely love being a barber, it is a newfound love, where I can be artistic every day.” @clippers_n_whisky_barbershop 65 Edward Street Pyrmont NSW 2009

33 Barber Shop Year 9 Issue 4

Fades for Days

Ali Aleishe is the owner of Fade Men’s Barber with a passion for the art of styling and cutting hair which began at a very young age. Starting his career overseas and working for his older brother, who owned a barber shop, is where his love and admiration grew towards the barber industry.

Now, with more than 30 years’ experience in the hairdressing and barbering industry and a number of shops under his belt, he now owns Fade Men’s Barber, a 100m squared shop with 10 staff members, all of whom are experienced barbers aiming to provide the best service to their valued customers.

We spoke to Ali recently about his journey, his current role and the products he chooses to use.

WHAT DO YOU LOVE THE MOST ABOUT YOUR PROFESSION?

The thing I love the most is seeing the customers walk away with a smile knowing they have had an amazing haircut. it just feels good seeing them happy. I also love communicating with customers and meeting new people.

IN YOUR OPINION HOW HAS THE BARBERING INDUSTRY CHANGED THE LAST 10 YEARS?

In the last 10 years, barbers weren’t that trendy as most people would just get a normal haircut at the local hairdresser. Nowadays, we have more styles available such as the skin fade, which most men go for these days. This type

of fade was never really popular back then but is now something many men ask for. Also, men’s grooming has become so prominent with charcoal face masks, hot towels and beard shaping to name just a few of the new services we now see.

CAN YOU TELL US A LITTLE ABOUT YOUR STAFF?

Most of our staff come from the Middle East, with highly professional skills in the old school barbering industry. All our staff are capable of doing the same jobs, such as using a razor, black masks, hot towels, skin fade, beard shaping, facials etc. We don’t really have specific staff that do specific things and all of our staff are trained in the same areas. When training is needed, I show demonstrations as a group on how to better their skills.

IF YOU COULD JUMP ON A PLANE AND GO ANYWHERE IN THE WORLD RIGHT NOW, WHERE WOULD YOU GO AND WHY?

Absolutely Europe as I have never been there before. It is home to so many historical landmarks which I am interested in witnessing firsthand. I am a big fan of historical monuments and art.

34 Barber Shop Year 9 Issue 4

CAN YOU TELL US A LITTLE ABOUT THE PRODUCTS YOU HAVE IN YOUR BARBERSHOP?

American Barber - These items are the mainstay in the shop with 4 different styling pastes and beard oils, and now with the latest product ‘the volumising powder.’

These all complement the styles and cuts that Fade Barbershop offers our customers, giving many choices for different looks.

Keratherapy Fiber Spray - A fantastic addition to any barber shop as it finishes the look desired by the client when heading out somewhere special.

Bosley - This range complements our American Barber range in helping clients maintain heathy hair and also helps those clients who suffer hair loss & scalp problems.

Barbicide and Clippercide Spray - With the world the way it is now with Covid-19 these products are an absolute must have. Barbicide helps with the cleaning and sterilising of all utensils within the shop and Clippercide disinfects, cleans and lubricates all of our blades.

Fade Men’s Barber is situated in Eastland Shopping Centre, Ringwood.

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A Letter to My Former Self

BY ALEX TABAKMAN

Dear Alex,

With passion and a lot of family discussion you have left school to start your life journey in hairdressing.

You are free to begin your dream and your dream is to work for the best in the industry.

It will be exciting and very hard so just enjoy every moment of the journey to be the best you can be You already have the work ethics and respect to your work, that’s been instilled in you from early age, You can finally apply it to something you chose and connect to.

Use the maturity, confidence and communication that you will learn, and apply this to your successful work life in becoming a hairdresser and then, a barber.

Believe in yourself!

You will respect teachers who are artists and

creatives that help you and share with you their knowledge.

Remember Dad used to say….”Never stop learning and never stop improving, be competitive, like a favourite sport that you’re good at.”

All the successes and failures, heart-warming and heart-breaking moments will be all worth it.

All the puzzle pieces will fit, all the paths will make sense.

You will see and meet all sorts of wonderful and creative people and you will have the skill, to make people look their best and feel amazing, and that’s something that will be with you for ever and you will share that and help others to succeed.

It will never be just a job.

It will be your life passion that one day you can pass on to your family.

36 Barber Shop Year 9 Issue 4

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Hair Festival Announce Carriageworks as the venue for Sydney June long weekend 2021.

In case you missed it, Hair Festival and the Australian Hair Industry Awards (Creative) are taking over the space left by Hair Expo and the Hair Expo Awards, ensuring the June long weekend continues to belong to the hair community and offering place for the industry to shop, learn, compete and connect once again.

We are urging all barbers to register early to ensure you get the best access to a weekend intrinsic to the art of hairdressing and men’s barbering.

This celebration over the Queen’s Birthday weekend 2021 can’t come soon enough, with the inaugural Hair Festival set to launch with a marketplace, education, competitions and networking events– meaning you can shop, learn, compete and connect all in one place! Dedicated barber brands and a suite of education offerings specifically for the craft of cutting will be on offer, inviting the masters of barbering to come together and celebrate a passion for men’s hair.

Taking place on Sunday and Monday June 13 and 14 2021, the events will offer all of the activities the community has come to expect from its dedicated hair weekend.

Carriageworks has been chosen as the location of choice for the dynamic industry epicentre – known for its creativity and iconic spaces. The well-known venue is familiar to the hair industry as the site of Mercedes Benz Fashion Week Sydney as well as various runway shows and high profile beauty events, constantly lending its storied halls to the progress of hair, beauty and fashion, while also hosting spaces for art, cuisine and must-attend festivals, markets, private events and soirées.

More event details, educators, brands and details will be named in the coming months, and social media is your place to find it all. So register on the website and follow along on our social media channels.

We can’t wait to connect you with your fellow barber network, some of your favourite brands and show you what’s in store for Hair Festival 2020!

Leading media and event experts, BHA Media (a subsidiary of The Intermedia Group, publisher of INSTYLE magazine and styleicons.com.au) and Mocha Publishing (HairBiz magazine and Australian Hair Industry Awards [AHIAs]), are set to ensure the 2021 Queen’s Birthday weekend in Sydney will be one to remember, honouring a traditional legacy and breathing new life into a changing world by providing all aspects of hairdressing in one place in an affordable and accessible format for everyone.

40 Barber Shop Year 9 Issue 4

On the Monday night, the reinvigorated Australian Hair Industry Awards (AHIAs, Creative), presented by Mocha Publishing, will allow hairdressers to compete in creative awards categories, inspire attendees with trending looks and ensure the industry can revel in the glamour of Australian hair’s night of nights.

Follow the Hair Festival Instagram and Facebook pages, or register online, for all the upcoming info about the hugely anticipated event, as well as future competitions and other goodies to start the festival a little early. Until then, write Carriageworks in big letters in your diary.

For more information visit www.hairfestival.com.au

Shop. Learn. Compete. Connect.

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NEW GEAR WATERSPRAY BY JOIKEN A fine Waterspray with a unique design, essential when cutting & styling men’s hair and bholds 200mls Available in 2 colours Silver or Gold. High Quality Plastic Bottle. Retro Classic Design. Fine Mist Water Sprayer.

Display Box with clear window and shelf hanger and ideal for all Barber Shops and Hairdressing Salons www.joiken.com.au

NON IDENTICAL TWIN PACK BY MILKMAN This combo is a must for the hardcore beardsman. The 2 in 1 cleanses & conditions the beard with one easy application. The beard oil holds moisture in, adds a healthy lustre & fragrances the beard. Use with caution.

This combo will turn your beard into a weapon of mass seduction. With savings of over 25% it also makes an affordable gift that is sure to delight. Perfect for Christmas & birthdays. www.milkmanaustralia.com

3 IN 1 BODY WASH BY MILKMAN This 3 in 1 saves time & reduces clutter in the bathroom. The mild coconut-soap based formula will gently cleanse your skin. Once it hits the hair it foams rapidly to create a thick lather for removing hair product, oil, dirt & dead skin. Botanical moisturisers then go to work leaving your skin soft & supple. The signature Whiskey & Dry fragrance is magnetically masculine & reduces the need to apply fragrance after bathing. Now you can get ready in record time, so you have more time for mischief.www.milkmanaustralia.com

EDGES DUKE BY EXCELLENT EDGES A next generation handle with new offset ergonomics with a scalloped blade profile and a clamshell edge.

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NEW & INFLUENTIAL

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DO FACE MASKS HURT MY BEARD GROWTH?

Mask wearing in metro Melbourne (where we’re currently located) has been mandatory in public since the middle of July 2020.

Similar mandates have been made to varying degrees in over 50 countries worldwide, such as Colombia, Israel, France and Honduras. In some cases (like Melbourne) masks must be used everywhere publicly, whereas others only require masks in taxis and public transport or in crowded areas.

CONCERNS ABOUT WEARING A MASK WITH A BEARD

We recently received an email from a customer (let’s call him “John”) who was having issues with his beard since wearing a mask where his beard had become “a dry and tangled mess, even with product.” Prior to masks being mandatory, he expressed that his “usually mega frizzy and dry” beard became ” thicker and far healthier” after regularly using beard shampoo and beard oil. But now this mask wearing mandate was setting his beard goals waaaay back. So, we did a little research and wanted to share why masks cause this beardastrophy!

THE SCIENCE

There do not appear to be any formal scientific studies on the effect of mask wearing on beards. However, there are some assumptions we can make about what happened to John’s beard based on what we know about humidity.

Every time you breathe in, the air is saturated to 100% humidity by your airways so that oxygen can more easily pass into your blood.

When you breathe out, this saturated air is expelled out into the environment.

Wearing a mask however, traps that humid air around your face and beard. It’s like walking around on a hot humid day in summer or on those tropical holidays we all miss since March. You can imagine what this does to your beard. Humidity = frizz and tangles! But why?

Your beard hairs contain keratin which are tubular structures that form bundles. There are 2 types of bonds holding these bundles together, strong disulphide bonds and weak hydrogen bonds. These weaker hydrogen bonds are easily broken by the presence of water – hence when you wet your beard in the shower it changes shape and it no longer stays firm.

When these bonds are broken, the beard is more tameable BUT when the beard hairs dry, the hydrogen bonds will form in this new position. Imagine this happening under your mask, where you beard is not so neatly tucked in, resulting in an absolute bird’s nest under there. So, you ask, how do I stop this? Well…

HOW TO PROTECT YOUR BEARD FROM DAMAGE WHEN WEARING A MASK Step 1: Make sure your beard is dry Never put a mask on over a wet beard – just like you wouldn’t leave the house on those aforementioned humid days with wet hair, take the same care with your beard. Putting a mask on over a wet beard will only result in the tangles that are bound to happen being just that much worse.

50 Barber Shop Year 9 Issue 4

Step 2: Apply your beard oil In a study analysing the effect of oils on hair in humid environments, it was discovered that the presence of oil limited the % moisture regain when compared to untreated hair. All oils tested (coconut, mineral and sunflower oil) resulted in over a 5% decrease in moisture regain at over 90% humidity, equivalent to that mask environment, compared to untreated hair.

This means that applying that beard oil could be the difference between a luscious looking beard or actually wanting to keep that mask on all day to hide your tangled mess. Side note: don’t add too much oil, a light splash is all that’s needed for day long protection.

Step 3: Tame that beard It is so important that once that mask comes off at the end of the day, you follow it up with a brush and wash to remove any knots and nasties that have built up with all that moisture.

Otherwise, next time that mask goes on for another day, you’ll be facing a big mess of regret with even more tangles.

Dr Benjamin De Campo

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BLOG SPOT. The “C” Word

with Collette Saunders Well the jacarandas are out in majestic lavender bloom here in Brissy, storms are cracking the south east corner, so it’s compellingly obvious and undeniable, that means one thing! Uh huh! You know which colorful C word I’m talking about. If you blinked and missed this year then you’d best get your fancy pants to the butcher and the fishmonger and get your ham and prawns ordered and pull out that tree. I’ve already put my order in for “Monopoly For Sore Losers” on Amazon, and did anyone know that a Pooping Pink Flamingo in Electronic Pets is a thing!! That’d look good on the shelf amongst the Uppercut and I know Rob aka The Bloody Butcher would love it!

Seriously though, this year has gone too fast. Melbourne is still catching up after a torturous lockdown that saw everyone poised ready like athletes waiting for the starting gun on the 19 Oct. How the hell they’re supposed to fit 6 months of haircuts into 2, getting everyone tidied up for C (mmm hmm I’m not even going to say it. I couldn’t even get excited about Melbourne Cup this year, and that’s a first). Pretty sure everyone is just head down to business and looking forward to some semblance of C in their lives and bewildered by the speed of the year. Many, many DM conversations with people who were barely making it through this lockdown, desperate and clinging on. Others taking the time to reflect and put a new direction into their “previously mundane and programmed life”. We have exciting news of Barber “Covid Babies” born this year, and those who are now incubating in feotal bliss totally unaware of the world that they are about to be born into in 2021. A testament to the fact that Covid may have distanced us as communities but brought couples and families together into the direction of joy and hope that a newborn baby brings. How fortunate we are here in Australia, to see so few cases of Covid compared to the rest of the globe. Be safe Barber Mamas and Papas and raise them up strong.

We have struggled this year at Jack Reed Foundation with the inability to work as we normally would delivering haircuts to our homeless. The 99 New Beginnings project and the build of the shipping container into a Barbershop Training Facility has been slowed but not halted. We are still desperately in need of volunteers in the Brisbane region and funding is critical. We will have the newly donated shipping container to lock up stage by C! Thanks to Gateway Containers in Brisbane @gatewaycontainers and the Builders and teams who have come on board to refit it. This is a solid milestone reached. Next year’s plans look great despite setbacks.

Please give a follow to support the amazing work done and the vision for our at-risk youth to become barbers with the trade that, as we all know, can take them anywhere. Creating jobs for Australia!

Dignity through life changing transformation, education and support with all the equipment needed to set these kids up not to fail and have the chance of a life well lived.

behind the chair in Australia. The judges are Leah Hayden-Cassidy and Tori Gill who are very well known in the Industry through their platform work and Global Education with Andis. Three winners will scoop the prizes and see themselves upgraded with new Andis equipment and some gorgeous beauty products provided by AAB Fashions, ICandy Scissors and Accessories and beautiful bespoke masks and accessories by Carmen Designs Melbourne. The first prize winner also receiving education with Andis Australia Educator, Eoin McCarthy, Sustainable Workwear from Beautex Designs and their own personal Editorial Feature right here in Barbershop Mag. Something to see the year out and a fresh start to what 2021 will bring. New motivation and creativity, as well as that good feel that you get with having sharp new equipment.

I am grateful for the collaboration and generosity of our industry’s people. It really is such an encouraging thing, truly inspirational and keeps me keen to keep bringing the work of @ australianfemalebarbers into its 3rd year in 2021. Running a page like it is a bit like having an unpaid part time job, but the relationships built and the community that has sprung from it are so meaningful that I’ll keep it up for now and for who knows how long.

So, this blog is my last for 2020 and I’ll see you all again next year with more opinions, news, and relatable things. I really do hope that all of you reading this are able to spend it with your arms around your loved ones, that borders, businesses and spaces are as open as our hearts want to be, and we find ways to bless each other. Merry Christmas, God bless and all the best from sunny Queensland.

Collette Saunders @collettecutthroats Founder @australianfemalebarbers AFBA “Her Shot Aus” Recruit @afb_recruit Board Director @jackreedfoundation

In Oct/Nov I introduced through @australianfemalebarbers the first ever Australian Female Barbers Awards - “Her Shot Aus”. A fledgling this year, but visioned to grow, this online event was born out of passion and my love of seeing the beautiful work of the women 52 Barber Shop Year 9 Issue 4

Will always be a Classic...

Havana Barber Chair

The Havana Barber Chair seamlessly combines Old with New, Comfort meets Style. This Traditional Style Barber Chair can conform to any finish, adding as a striking piece to any Barber Shop Features: • Upholstery available in Olive, Black or Tan • Disc Hydraulic • Reclining Backrest • Adjustable Footrest

*Beware of imitations!

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*Beware of imitations!

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Professional furniture equipment available Australia wide For further information or for your nearest distributor call 02 8781 0123 or VISIT www.joiken.com.au

BLOG SPOT.

Culture! with Don De Sanctis To have a successful and well-established business, it all starts with creating a culture.

Culture represents your company; it makes your business unique creating a benchmark within the industry. You must make your culture, just as important as your business strategy. For me, culture is the business values, traditions, beliefs, and behaviours. When these fundamentals are established and represented by your employees, this is what will create success within your company. With over 10 well established Barber Boys stores, I believe it is the culture that my team and I have created, which has helped my company become where we are today.

Establishing a workplace culture can create happiness and positivity. Happiness and positivity attract drive and performance. We encourage staff to work constructively together as a team, as well as independently. It is all about achieving business and personal goals within the company’s standards. When employees understand and believe their workplace culture, it creates a positive environment. Within a positive environment, employees are more focused and driven to succeed to their full potential. By reaching their full potential, employees are achieving their client’s expectations and overall experience. Fulfilling a client’s needs and expectations can open many windows to upselling with services and retail, which creates profit and reaching staff targets.

Culture will not progress within the company if there is no communication. At Barber Boys, I encourage my team to speak up and voice their opinions when it comes to their work environment.

I host weekly training sessions for my team, monthly team leaders meeting as well as organising team building events. My staff know that my office is always open. I get my team as much involved when it comes to the company, as they are the ones who represent Barber Boys. We have numerous chat groups for all Barber Boys locations, where we discuss everything from budgets, to important notices and general questions. If a store has reached their budgets, I send positive feedback to acknowledge their achievements. If a team is struggling, I encourage them and as a team help to find solutions to their problems. By doing this, my employees know I am there for them and in return, they show their respect by representing and performing their best when they are at work.

As the years go on, fashion, trends and people change, and the same goes for culture. You need to analysis your company and team to see if it is moving forward, behind or at a standstill. Regardless of growth or not, your culture will always be changing. If your business is booming, you will need to raise the bar to represent of where your company is at. If your business is doing the opposite, you will need to reassess your current culture status and see where adjustments and changes need to be made, for your company to rise and be successful. Just like our profession, we need continuous training as our industry is constantly evolving, and the same goes for culture.

54 Barber Shop Year 9 Issue 4

BLOG SPOT. WHEN YOU WISH UPON A BIN with Paul Frasca Right now, at Sustainable Salons, we’re embarking on an insanely exciting new operations journey. I can’t say too much, only that if (no, when!) our pilot is successful, it could open up an effective sustainability option to thousands of salons located out of metro reach.

Our mission at Sustainable Salons is to make sustainability a reality for everyone and expanding our service reach has been our top priority since day one. We’re inundated daily with requests from regional salons to be part of the program - some even offer to drive or mail their materials to our nearest metro centre! And while their eco-enthusiasm makes me a very happy man, as with most logistics systems, unfortunately, that’s not a sustainable model for them or for us.

All the while though, we push on in the background to piece together a solution. So why hasn’t it come sooner?

It’s no secret that recycling operators have made a sketchy name for themselves (I think they might even sit below politicians on the ethical food-chain), especially in recent years where so much of the industry has been brought into the light and shown to be ‘lazy’ (that’s the nice way of putting it) via programs like the ABC’s War on Waste. The consumer has finally been educated.

At Sustainable Salons, we consider ourselves very different from your regular recycling service - we’re a social enterprise, we’ve found a way to bring the people, planet and profit tiers of true sustainability into one seamless program, and the only way this works is with integrity. We want to be sure that we can deliver 110% on the things we say we’re doing, which means if we haven’t quite figured it out start to finish, then it doesn’t go ahead until we do.

There’s a lot to research and test and prove not only when it comes to recycling and repurposing modern products, but in collecting them, too!

It’s our responsibility to make sure what we offer is accessible, effective, scalable and most importantly, transparent. We must be able to hold up our side of the arrangement - to openly communicate to our members exactly what becomes of their materials once they’ve left the salon. And we’re able to do this confidently because we keep our operations local. These two promises we make are in place so that our salon members can enthusiastically shout from the rooftops (or their social channels) that their

sustainability is genuine.

Just to give you some idea of what that looks like, here’s a quick operations breakdown from behind-the-scenes at Sustainable Salons across Australia and New Zealand: 6 depots 22 recyclers 8 research projects 61 jobs 23 supported employees 70 sustainably-minded, local product suppliers 7 government and corporate partners actively championing our efforts But, here’s the thing. Recycling is a two-way street. Organisations like us - and even your residential recyclers - rely on one important step to make sure our best practices don’t go to waste. It’s the part of the process that happens in those first few moments after a consumer has used/emptied/exhausted a product: which bin?

This is make or break. Here’s why.

What you do matters. It’s easy to feel like you’re only a small piece of the puzzle, and that what you do probably doesn’t make that much of a difference. We hear this all the time in the sustainability space: “but I’m just one person”.

Let me set the record straight here and now.

Your actions at that moment determine not only that item’s pathway but potentially the pathway of the other items in that bin as well.

When you know the item you’re holding isn’t recyclable, but suddenly you find yourself lifting the lid of the recycling bin… you’re wishcycling. It’s SO common! We’re wired to want to do what’s good. We generally want our choices not to harm anyone or anything. We want to be constructive, not destructive. And so even when we know it wasn’t designed for a second life, we put that product in the ‘wish-cycling bin’, hoping that someone on the other end can magically do something about keeping it out of landfill.

Unfortunately, for an action that’s driven by good intentions, the outcome can sadly be the opposite of what you wished for. The success of recycling is based on creating pure streams of one material, which is why we give our salon members special bins to separate their materials during each service. That way, when we collect them, they’re neatly packaged into lovely groups of paper, plastic, metals and chemicals ready to be combined with other salons’ neatly packaged materials and sent off to the recyclers (who, by 55 Barber Shop Year 9 Issue 3

the way, love receiving our pristine resources).

When just one non-recyclable item finds its way into that pure stream, the entire batch of materials in that group can be contaminated and destined only for a hole in the ground.

Even in your residential recycling, different councils have different recycling capabilities, and so when one says they can take a certain item but another says they can’t, it’s important not to ignore those instructions. And I believe this mindset is more crucial now than it’s ever been. With the abundance of mixed-materials, non-recyclable PPE flowing through our lives daily, we have some tricky lessons to overcome not only about how we approach the tug-ofwar between public health and the future of our planet, but what we do when public health MUST come before the planet. In this instance, as we try to do with every product we come across at Sustainable Salons, we look for the product that will do the job with the least negative impact, and often it’s a reusable (goes in the washing machine) or biodegradable (breaks down in landfill) alternative.

So let me leave you with a nifty tip: when you’re faced with a choice, first think about the bin you’ll need to put it in at the end of that product’s life (and the anxiety you might have!). If you start there, chances are you’ll be happy to do your homework to make sure it’s the best option available.

Don’t get me wrong - good intentions are awesome! This means you truly WANT to do things another way, for the better. All you need to lock in now is your fairy god-recycler…

Keen to join the movement? Register your salon details at www.sustainablesalons.org!

Money mastery once and for all

BY MARIE DREVER

Rewind and think back 10 years. What three financial decisions could you have done better?

It’s always easier looking back. My three are clear to me (now): • slow down before you speed up on any financial decision • remember to plan, plan, plan • continually project a 3-5 year financial plan.

Money mastery comes with experience and there’s no time like now to get started.

Imagine a big football game where you can’t see the scoreboard. You’d never know who’s winning or losing. If you don’t watch your business scoreboard, you can’t identify where to put your focus. It’s like running your business blindfolded.

As Warren Buffet, considered one of the most successful investors with a net worth of more than $83 billion, famously said: the language of business is accounting.

Are you ready to learn the language? Start your money mastery journey with these key steps

1. REMOVE THE BLINDFOLD AND FOCUS ON YOUR NUMBERS.

Knowing your numbers is the key to pivoting your business into the future. Right now,

as businesses re-emerge from the global shutdown, it’s even more crucial. Watch your numbers coming in and your numbers going out. I call this your ‘business summary report’.

Look into your business summary and shine a light on the KPIs. Learn to love reading the numbers and learn how to read your business summary.

As a barbershop owner, your key KPIs to focus on are: • total weekly turnover • average client spend • number of clients • number of retail products sold • number of specialised services delivered • detail versus client number • lost clients • new clients.

When you know your KPIs, you can better understand where to focus your energy in your business, for example: • designing promotional activities • delivering team training • improving team culture • increasing service levels • tweaking the client journey • boosting client retention.

Thoroughly understanding your business summary, learning about your profit and loss statements, and doing tax planning with your accountant well before tax return time 56 Barber Shop Year 9 Issue 4

are all essential for financial success and mastery of your numbers.

2. WHERE DID YOU SPEND YOUR GRANTS?

If you’ve been fortunate to receive government grants and Jobkeeper payments to help your business stay afloat, review where and how you’ve spent the money. The lockdown has likely allowed you critical thinking time to review your budget, oversee expenses and make adjustments where necessary. Make it count!

Money is a common factor when we think about stress. Make sure you feel more confident about money by saving for a rainy day and having a buffer of cash in your accounts to help you weather any tough times ahead. If it’s smooth sailing (and we all hope it is!) you’ll have a nest egg ready to fund improvements or a complete revamp, or to onboard your next superstar team member.

3. FUTURE-PROOF YOUR ACCOUNTS.

Future-proofing means there is always enough money in the bank for everything. I mean everything. Now we’re talking financial freedom!

Start by revisiting the costs to open your doors in a spending plan (also known as your budget). Go through your current bank statements to confirm your outgoings.

Cash flow is the oxygen for your business – set it up for success. Having buffers, or buckets of money as I call them, means security for your future.

Once this is set up, stick to it and you’re on your way to money mastery.

Sit down with each team member and talk about why clients aren’t returning.

These ideas will kick-start you – areas to budget in to your business and personal spending plan. You should include these amounts in your budget as a weekly transfer.

Business spending: • tax, including personal and team ‘pay as you go’ • profit account or dividends • superannuation – team and personal, with up to $25,000 to reduce your taxable income • buffer • site improvements.

4. MAKE YOUR WEEKLY OVERVIEW A MUST-DO.

How much time do you devote to reflecting on results? As a business owner critical thinking time is a must for financial success and freedom to do what you want.

Prepare a 6-12 month marketing plan with a showcase product of the month to tease your clients’ curiosity. Map out an education plan that will keep your entire team ahead of our industry.

Personal spending: • education • white goods and household items • Christmas • holidays • home improvements.

Every -single- week, create time and space to think. Treat this as a non-negotiable weekly task, especially if you’re looking to move the needle on your business to the next level.

5. BRING IN MORE DOLLARS.

This has everything to do with your plan of growth. But let’s start with your client journeys.

Trust me – a makeover of your client experience will take your average client spend to new levels. It’s been proven time and time again, that in our industry, clients value the quality of their in-shop experience.

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Schedule team planning days to inspire, encourage and involve everyone in the process of your big picture vision, values and purpose.

Let’s face it, we all love to be involved and work together to plan the path ahead.

Remember: results happen with measurements; they don’t happen when you’re in reactive, stressed mode. Take control, put the steps into action and start mastering your money like a boss.

For more hair salon and barbershop wisdom email ZING Coach Marie Drever marie@zingcoach.com.au or visit www.the zingproject.com.au

How To Improve Your Employer Brand Through Social Media

BY GEORGE HAWWA

Social media for business is often thought of as a marketing channel for attracting and retaining business.

However, the capabilities and value social media adds to an organisation today extends well into any external communications arm of the business. Employer brand value, communication and talent attraction is a key area where social media has played a vital role for businesses across many industries.

Today your online brand presence plays a key role in attracting industry talent. An employer with a strong social media presence versus an employer with no real presence could well be the difference in the quality of candidates you enquire into your business.

HOW DOES SOCIAL MEDIA CONTRIBUTE TO INCREASING EMPLOYER BRAND VALUE?

Social media employer value is more than a glitzy page showcasing team events. My experience through our own talent recruitment, has been that yes, culture out on display on social media is one part of talent feeling comfortable with you as an employer, but also, it’s your performance as a business and the showcasing of growth and opportunity that are also standouts.

The following channels are key social media marketing platforms businesses need to consider in an employer brand communications strategy: • social media platforms (such as Facebook, LinkedIn, Instagram), • review sites (Facebook can be included here also and also employer • review sites such as glassdoor.com, • blogs and forums, and • video content platforms (such as YouTube).

speaking opportunities etc. such as training days and workshops.

5. Present your company culture and personal growth opportunities that have existed in your company By way of example, Attention Experts recently worked with a water cooler small business, Call a Cooler. As engaging in a social media strategy built on the 5 elements discussed helped improve the company’s hiring process and established a summer sales team specifically tasked to sell products door to door.

Third party endorsement and online reviews played a key role in attracting talent, building a reputable online brand presence showcased the company’s culture and also its mission around supporting the environment which aligned with a lot of the talent it was trying to attract.

Content generated was aligned with the company’s core values, mission and purpose and highlighted the communication management of stakeholders.

In summary, a successful employer brand value through social media is achieved through consistency, understanding the value you have to offer as an employer and most importantly showing these strong points of your brand as an employer in the most genuine way possible. Be authentic and deliver value, this value will return to you with great talent finding you via social media through eventually what is a great employer brand.

Keeping the communication channels in mind, the following are fundamental elements you need to incorporate in your employer brand value strategy: 1. Staying relevant and being thought leaders with up to date and consistent content 2. Showcase third party endorsement via reviews and highly rated community recommendations 3. Professionally manage and maintain your community management 4. Share company milestones and internal personal and team training and development initiatives e.g. team strategy sessions, workshops, 58 Barber Shop Year 9 Issue 4

George Hawwa, CEO/Founder and Growth Director of Attention Experts an award-winning social media marketing and digital marketing agency servicing clients across Australia, New Zealand, South East Asia and the UK. Follow George on LinkedIn: https://www.linkedin.com/in/george-hawwa/ Or make a booking for a FREE consultation with Attention Experts at www.attentionexperts.com

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